WRITE WHAT
SELLS!
Alex Foster
This book is designed to provide information, education and motivation to readers. It is sold with the understanding that the publisher and author are not engaged to render any type of psychological, legal, or any other kind of professional advice. The content of each article is the sole expression and opinion of its author. No warranties or guarantees are expressed or implied. Neither the publisher nor the author shall be liable for any physical, psychological, emotional, financial, or commercial damages, including, but not limited to, special, incidental, consequential or other damages. You are responsible for your own choices, actions, and results.
Copyright © 2016 Alex Foster All rights reserved. [email protected]
You are encouraged to share all, or in part, any of the content of this book in the name of helping others as long as credit is given to Alex Foster and the book title.
Table of Contents
Introduction
Categories
Research Fun
Niche Time!
Check Demand
IDEAS!
Publishing and Marketing Formula
Conclusion
Successful Kindle writers learn quickly to write in book categories that sell well for self-publishers. Publishers are able to create their own market through advertising, but the self-publisher must target markets that are accessible based on popularity.
A self-publisher relies on keyword searches and other forms of marketing to generate sales. Being a self-publisher or a small writer means you have a passion for writing as well as wanting to provide value to your readers. You need to make money with your craft to continue doing it. This book shows you how to follow your passion for writing in a more targeted way, a target that also allows you to make a living doing what you love.
My model relies on popularity and pain. Pain, in the sense that there is a need people have that a book would help. My writing looks for a ‘popular unmet need’ in the market. If it’s popular there are buyers. If the pain isn’t being answered then it’s a specific niche that can be profitable.
*
p<>{color:#000;background:transparent;}. How to pick a general category that sells well for self-publishers;
*
p<>{color:#000;background:transparent;}. How to research the topic and generate additional ideas within the topic;
*
p<>{color:#000;background:transparent;}. How to use the gathered research to find a niche in the topic;
*
p<>{color:#000;background:transparent;}. How to check the demand for the niche to ensure it will sell; and
*
p<>{color:#000;background:transparent;}. How to hit the ground running when you publish.
I am all about following your bliss and passion in life. Often, what we are passionate about doesn’t translate 100% to a profitable book. The magic is combining what is profitable with passion.
Most self-published Kindle books don’t make it to the review critics. The radio stations, podcasts, magazines and other media aren’t talking about your book. You aren’t backed by a publisher that promotes your book and gets people looking for your book by name. A Kindle self-publisher mainly relies on keyword searches.
Advice
*
h3<>{background:transparent;}. Relationships
*
h3<>{background:transparent;}. Dating
*
h3<>{background:transparent;}. Weddings
*
h3<>{background:transparent;}. Parenting
*
h3<>{background:transparent;}. Family
*
h3<>{background:transparent;}. Aging Parents/Death and Grief
*
h3<>{background:transparent;}. Fertility
*
h3<>{background:transparent;}. Sex
*
h3<>{background:transparent;}. Mental Health
*
h3<>{background:transparent;}. Safety
Nutrition/Diet
*
h3<>{background:transparent;}. Diet
*
h3<>{background:transparent;}. Cooking
*
h3<>{background:transparent;}. Weight Loss
*
h3<>{background:transparent;}. Alternative Medicine
*
h3<>{background:transparent;}. Personal Health
*
h3<>{background:transparent;}. Exercise and Fitness
*
h3<>{background:transparent;}. Fitness
*
h3<>{background:transparent;}. Health
How to Make Money
*
h3<>{background:transparent;}. Internet business
*
h3<>{background:transparent;}. Blogs
*
h3<>{background:transparent;}. Writing
*
h3<>{background:transparent;}. Hobbies
*
h3<>{background:transparent;}. Art
Pets
*
h3<>{background:transparent;}. Breeds, Cats and Dogs
*
h3<>{background:transparent;}. Care
*
p<>{color:#000;background:transparent;}. Diet
*
h3<>{background:transparent;}. Children-Related to Pets
Religious
*
h3<>{background:transparent;}. Specific issues or topics
*
h3<>{background:transparent;}. Specific category like Buddhism, Christianity, Hinduism, Islam, or Judaism
*
h3<>{background:transparent;}. Overcoming (religious inspiration themes for life issues)
*
h3<>{background:transparent;}. Study Material
*
h3<>{background:transparent;}. How-To
*
h3<>{background:transparent;}. Fiction-Based
*
h3<>{background:transparent;}. Children’s Books
Romance
*
h3<>{background:transparent;}. Fantasy
*
h3<>{background:transparent;}. Love Stories
*
h3<>{background:transparent;}. Mystery
*
h3<>{background:transparent;}. Erotica
Children
*
h3<>{background:transparent;}. Picture Books
*
h3<>{background:transparent;}. Educational Books
*
h3<>{background:transparent;}. Ages 2 and younger
*
h3<>{background:transparent;}. Ages 3 to 5
*
p<>{color:#000;background:transparent;}. Ages 6 to 8
*
h3<>{background:transparent;}. Action and Adventure
*
h3<>{background:transparent;}. Science, How Stuff Works
*
h3<>{background:transparent;}. Nature
*
h3<>{background:transparent;}. Growing Up
*
h3<>{background:transparent;}. Animals
*
h3<>{background:transparent;}. Religion
*
h3<>{background:transparent;}. Activities and Crafts
The list is a guide not a rule. For example, let’s say you wrote a book titled How to Lose Weight. You used the list as a rule (incorrectly) and wrote in a giant, popular book category and got zero sales. Why? Because there are millions of generic weight loss books. The list is used to guide you to niches and not be used as a rule to write general books.
[*General books don’t sell, specific books do. *]A specific book is specific on a pain.
You need to know your target buyer. For example, dog food and dog products are made to appeal to people because the dogs aren’t the ones buying. It’s the same with books that fall into categories, like children’s books. A book that appeals to a child won’t necessarily appeal to a parent, but you need to appeal to that parent or it won’t get purchased. Appealing in some way, shape, or form in the above categories to a female buyer is in your best interest. If it’s a book on pet care, for example, your cover art should include a relatable and real female (not a supermodel) and the pet. Books about advice should be given from the female’s perspective, if appropriate. Diet and nutrition books should appeal to women, such as losing weight or easy recipes for the busy mom type of books. Not every book has a clear angle for appealing to women, but just the awareness that the majority of buyers are female will help you angle your books better. Unless your book is clearly targeted toward males, always favor females in your writing. It’s just better statistically.
Take some time before you move to the next section and go over this list again. Find the categories and topics that you have knowledge in or some interest. I must stress, from repeat mistakes, that writing about something you have no interest in is an unpleasant experience. I have many books I completed that I couldn’t even read past the second draft they bored me so much. They were written from a purely profitability standpoint and lacked heart. Make sure you pick topics you can get behind with energy and interest.
Here is the litmus test: Is researching the book fun? If it’s not, then start over at step one and pick another category. If you aren’t excited to learn about your topic you will likely end up running in circles screaming your first day of writing.
Once you narrow down a category to write, it’s time to narrow in and do some heavy research. You want to find key information you can add to your book and make your own. This section is about the bulk of the work you will do before you start writing. Let’s say you really like the nutrition category.
I typically start out by going to Amazon and taking a look at the top sellers in the category. Take notes and write down anything that sticks out for you: some diet books, some education books, some fad diets. This is the start of forming a book idea. Take notes on everything that pops out for you. These notes will be reviewed later as you construct an outline and start writing your book.
First, take your new category topic to adwords.google.com. Make an account if you don’t have one. You need an account to gain access to the Keyword Planning Tool. Find the tool and go to “Search for new keyword and ad group ideas.” Type in your topic (low-carb diets) and run a search. What you are looking for are the top search listings based on the number of searches a month. You want to find out what people are searching for the most.
*
h3<>{background:transparent;}. Atkins diet
*
h3<>{background:transparent;}. How to lose weight fast
*
h3<>{background:transparent;}. Hcg diet
*
h3<>{background:transparent;}. How to lose weight
*
h3<>{background:transparent;}. Lose weight fast
*
h3<>{background:transparent;}. Weight loss
*
h3<>{background:transparent;}. Dukan diet
*
h3<>{background:transparent;}. Low-carb recipes
*
h3<>{background:transparent;}. Diet foods
*
h3<>{background:transparent;}. High protein diet
*
h3<>{background:transparent;}. Lean muscle diet
*
h3<>{background:transparent;}. What to eat to lose weight
*
h3<>{background:transparent;}. Hcg diet
*
h3<>{background:transparent;}. No carb recipes
*
h3<>{background:transparent;}. No white diet
*
h3<>{background:transparent;}. Dukan diet
There’s also a neat little addon that you can use a Traffictravis. There is a paid version, but the free one works well. It’s a much better interface when researching keywords.
You also want to take your topic idea and start searching the keywords on Amazon. You will notice that as you type out your topic, Amazon tries to autocomplete your search based on popular book searches from customers. For this low-carb diet example you get:
*
h3<>{background:transparent;}. Low-carb cookbook
*
h3<>{background:transparent;}. Low-carb food and snacks
*
h3<>{background:transparent;}. Low-carb diet plan
*
h3<>{background:transparent;}. Low-carb diet pills
*
h3<>{background:transparent;}. food
*
h3<>{background:transparent;}. snack
*
h3<>{background:transparent;}. plan
*
h3<>{background:transparent;}. pills
Amazon Best Sellers Rank: #194,227 Paid in Kindle Store (See Top 100 Paid in Kindle Store) #92 in Kindle Store > Kindle eBooks > Health, Fitness & Dieting > Reference
The above example is from the book, “Low-Carb Dieting for Dummies.” It sells 1 to 0 copies a week. Based on my experience a ranking of 190K means it’s selling three to five copies a month on average. The “general” low-carb books don’t seem to be doing well. General doesn’t sell except during a fad period when people want to learn about it. The “For Dummies” series does a great job on writing on fads that transition into general information for the remainder of their life cycle. This book sold a ton back in the day. It’s still listed high on page ranking. Now all the general information for low-carb diets can be found online easily. The low-carb diet category is still relevant but not in this form. Take a look around the category topic that you picked and find out what people are interested in.
Take your research to www.ezinearticles.com. This is a site with articles about every category you can think of. They are short information type articles that people can rank. You can find the most popular articles in any category. Take a look at what people are showing interest in about low-carb diets:
*
p<>{color:#000;background:transparent;}. Low-Carb Diet Side Effects
*
p<>{color:#000;background:transparent;}. Low-Carb – No Thanks!
*
h3<>{background:transparent;}. Low-Carb Fast Food Menu Choices
Do a search on Google on your topic and read up on the latest information and what other social media has to offer. You will find that with low-carb diets the info found on Ezinearticles echoes almost parallel to blogs and social media found on the internet.
*
p<>{color:#000;background:transparent;}. Low-carb diets fall under one of the above listed categories that sell well for self-publishers (nutrition, diets);
*
h3<>{background:transparent;}. Low-carb diets are heavily searched for;
*
h3<>{background:transparent;}. Basic information on low-carb diets doesn’t sell well;
*
h3<>{background:transparent;}. People are interested in the danger of low-carb diets as well as how to eat a low-carb diet yet there aren’t any books about the topic (pain).
You’re looking for a niche into your topic. You want to slant or angle your book in a way that appeals to the topic, yet stands out from the rest. You want to be listed in a profitable category, rank well and stand apart.
You are looking for a gap in the information that is popular in your research, yet missing in the rankings at Amazon. As your ideas start to form, look for similar competitors. Are they well received or could their books do better or be improved? Did they get a lot of bad reviews because the book lacked info, or maybe the title is a disaster as well as the cover? With both of these, you may be able to come in and do better. That’s the goal after all, right? Do better than the other guy and take their sales. Don’t be shy about it, a self-publisher takes market share. A general buyer searching for low-carb diet books picks from the list they see. A self-publisher becomes profitable from a sale that they got instead of it going to a competitor, opposed to a publisher that creates a market. People search for the publisher’s book by name. There’s no shame in outdoing the other guy when you do so with better value to the reader.
In our mock research, we noticed a lot of blogs and topics talking about some of the dangers with low-carb diets. There were studies and doctors explaining dangers and corrections to the popular fad. What about a book about those dangers? You could jump on the bandwagon, but come in with updated and newer information. You could correct the mistakes of the other top sellers while promoting a healthier version of the low-carb diet.
This would be a niche in the low-carb diet topic. You would benefit from the popularity with high ranking and sales while providing new value to readers.
*
p<>{color:#000;background:transparent;}. Low-Carb Diets Suck! A Look at How to Add Healthy Low-Carb Snacks and Variety to Your Diet;
*
p<>{color:#000;background:transparent;}. Low-Carb Dangers: How to Use the Low-Carb Diet in a Healthier Way and Avoid Pills;
*
p<>{color:#000;background:transparent;}. Low-Carb + Busy Mom: Easy Recipes for a Healthy Low-Carb Diet for the Whole Family
*
p<>{color:#000;background:transparent;}. Restaurant-Style Low-Carb Meals: Written for Restaurant Owners and Chefs, But Can be Used by All!
*
p<>{color:#000;background:transparent;}. [*Low-Carb GO!: *]How to Maintain a Low-Carb Diet on the Go!
*
p<>{color:#000;background:transparent;}. 10 Low-Carb: 10 Steps to Lose More Weight Using the Low-Carb Diet
Notice that the main title is relatively short, while the extended subtitle is filled with keywords based on the research we did previously. Writing all these books back-to-back will be easy since it’s in the same subject. I would start by making a pen name for this line of books and writing for about a month and a half. I would create an Author Central account at www.authorcentral.com and link all my books to each other at the end of every book. The covers would all appeal to females and images of appetizing food.
How do you find how a book is trending? You can track past performance on Amazon books by going to sites like www.novelrank.com and www.rankforest.com. These services allow you to see trends. I prefer www.rankforest.com , but most features are restricted to a paid service. Some of the data is tricky and probably not 100% accurate at any given time. But it gives you a feel for the market. There are low-carb diet books still trending well, even though it was a fad many years ago. The top sellers in the topic are moving 150 to 200 copies a month. But I wouldn’t enter a market that has a downward trend. With a little research you can easily see that less and less people are entering the low-carb market to buy. Look for new trends not old. Realistically the low-carb books wouldn’t work due to the steady downward trend.
Another great way to find a niche is to find a pain within the topic. People want value and value comes in one form or another by solving a problem. What in the topic is causing problems and pain? If it’s a pain or problem that few know about then it’s all the better, much like writing books on the low-carb diet that point out healthy and newer information to avoid dangers. Bring it to life in full detail and how to solve it. Most people aren’t aware that low-carb diets can cause health risks and future problems. People looking into the diet would find your book interesting before they got started.
Your niche should be either one of a kind or closely similar to a few others, yet still stand apart. When I move from doing research to finding a niche, I often go too far and leave the topic that I originally started with. To stay on track, make sure you are going to write about something that people are searching for. Again, you aren’t relying on a publisher to back your book and create a market. The market needs to already exist. A publisher can generate a market for a book, a self-publisher needs to generate a book for a market. As a self-publisher you are heavily relying on that search bar.
Take the name of your book and search for it on Google. What comes up? Any concerns? Look for the name being associated with anything “negative.” Are you finding people searching for some form of your book title in forums and blogs? Or, are you finding your title to generate random nothing? Remember Amazon book titles show up in Google searches. Getting your title to mirror those searches is a huge boost to sales.
Write your book name so it make sense but use popular keywords when you can. Your title should be one word to a few words followed by a lengthy subtitle filled with keywords.
Maybe you wanted to call your book “Carb Diet Poison,” but with a little research you find “Toxic Carb Diet” ranks much better. This simple name change could be the difference between 3 sales a month or 300. People can’t buy what they can’t find. Make changes to your title, keyword box, description, and the first few pages of your book based on popular keywords. Search engines from Amazon to places like Google and Yahoo search the content found in those places to rank your book.
There are a million ways to come up with an idea that will fill you with energy and passion when writing. The magic happens when you can align what is profitable with what you are passionate about.
If you already know what you want to write about, skip this section. In this chapter we get those creative juices flowing and look at some big ideas on how to find the perfect topic to write about. If an idea sticks out for you while reading this section, try to relate it to one of the top profitable categories we talked about earlier.
Make a list of the things that you enjoy. Is it a sport? Does it relate to your job or to your education? Is it a hobby? Is it about your family or kids? What do you like to do during your day and how can you turn that topic into a book to help other people, to entertain them or provide value to them in some way? This is the question I asked myself when I first started writing. I found that I got great practice in writing and started learning what worked and what didn’t by writing sales and business books.
Nothing beats a good old-fashioned bookstore. Find one that’s still around and spend some time walking around looking at what interests you. What categories seem to draw you in? What titles are pulling you over? The books you find yourself picking up are the books you have interest in and may make a great similar book to write about over a specific pain.
If you are chasing trends and looking to capitalize on the new craze or fad, which, by the way, is a great way to make a lot of money in the short-term, watch popular “educational” talk shows (TV and radio/podcast).
Ever get interested in something, but can’t seem to find a book on it? Well there’s a really good chance there are a lot of other people just like you. Write a book for yourself. If you happen to be obsessed with dancing naked in public for example, there are sure to be others equally crazy. I mean interested. Be sure to research demand before committing to it.
Make a list of the things you would like to learn more about. How to cook a specific food category, or how to build this or that. A person who researches and studies material they have an interest in becomes an expert in it. Writing a book about what you have mastered is valuable to others since it saves people time and your readers can learn from your experience.
Do people seem to come to you needing specific help or advice? Maybe they see something you don’t see. If others come to you because you are good at something, then that would be a good topic for a book. You can help others by writing a book about it.
Take a look at the newspaper or websites like www.eventguide.com. You will find large followings of people that attend fairs or events with a similar interest. Write a book for these people. You already know it has a huge following if local groups are gathering about it.
Re-purpose material. A lot of books out there are pretty old. Spice up and update a topic with new information and improve on the original content while making it your own. Books based on old regulations, old technology, old rules and laws can use a good cleaning and updating. Step in and be the new source of information for people looking for the topic. Often an old, outdated book is for a reason. People aren’t buying them anymore. So try to bridge a gap between the old information and something similar and more popular.
I frequently visit http://www.answers.yahoo.com. It’s a site where people can post questions and get them answered by other people. The answers get ranked by usefulness, but the more answers a topic gets, the more popular the question. That’s really what a nonfiction book is, answers to a question, right? It’s a great way to come up with ideas for a book that people want.
This time frame is around a month (based on personal experience). It is very important that the first month of a new book is a stellar hit.
*
h3<>{background:transparent;}. Price the book at $0.99 for the first month.
*
h3<>{background:transparent;}. Use all five days of the KDP Select free promotion.
*
p<>{color:#000;background:transparent;}. Use ShareGoblin alongside your KDP free promotion.
*
p<>{color:#000;background:transparent;}. Promote your book on at least one (or more) of the following (in order of cost benefit ratio): BookBub, BookCaliber, StoryCartel, BookGorilla, TheFussyLibrarian, Amazon Advertising, Goodreads.
There are other sites like HugeOrange that offers book services. They can help you get Amazon approved reviews, send your manuscript to the top reviewers, get a professional cover design, professional edit, beta readers, and much more. Check out UpWork for similar services.
A great idea is just a great idea. They are a dime a dozen. If you sat down for an hour you could probably have hundreds of great ideas. So can everyone else. What sets the people who make money on Kindle apart from the ones who don’t are the people that put their ideas to work. Get writing!
A beginner’s guide to Kindle writing helping you write in categories that sell while finding niche topics that stand out. Focused mainly on nonfiction, many of the tips are valuable for fiction titles, as well. Learn how to: Find categories that are profitable for self-publishers. Research the potential of a book before you commit to writing it. Find niches that will stand out from the competition. Find great ideas to write great books. Publish and use marketing and promotion effectively.