Would Jesus Be a Blogger?
By: Franklin W. Haynes
Copyright 2015 Phantom Script Publishing Shakespir Distribution All Rights Reserved.
Thank you for downloading this ebook. This book remains the copyrighted property of the author, and may not be redistributed to others for commercial or non commercial purposes. If you enjoyed this book, please encourage your friends to download their own copy from their favorite authorized retailer. Thank you for your support.
No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopied, recorded, scanned, or otherwise without the prior written permission of the author. We appreciate your understanding.
Notes to the Reader:
While the author of this book has made reasonable efforts to ensure the accuracy and timeliness of the information contained herein, the author and publisher assume no liability with respect to loss or damage caused, or alleged to be caused, by any reliance on any information contained herein and disclaim any and all warranties, expressed or implied, as to the accuracy or reliability of said information.
The author makes no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties. The advice and strategies contained herein may not be suitable for every situation. It is the complete responsibility of the reader to ensure they are adhering to all local, regional and national laws.
Success in any area of business and/or ministry is the result of hard work, time, effort and a variety of other factors. No expressed or implied guarantees of income or spillover are made by reading this work, or by joining and/or purchasing any program(s) recommended within this work. Individual results may vary.
Now that all of the legal pleasantries are taken care of (my legal counsel insists on having this tid bit put in) I do hope that this publication helps you because Blogging is so underutilized in ministry.
Table of Content
Professional ministry blogs are highly under utilized. Too many ministries still put up websites that are nothing more than digital bulletin boards for general information and upcoming events. This is fine, it gives the basic information that people want, but, unfortunately, these websites miss the mark when it comes to honestly presenting who they are
It’s time that ministries start looking at their website as more of an ongoing conversation rather than a Joe Friday “Just the facts Ma’am” page of information. This is why I suggest that a ministry views its website as an online coach/ self-help guru might. I always suggest that the first thing you need is to have a landing page that is used for promoting upcoming events, have links to items that will not change too regularly, such as church mission, ministers page, etc. I would then recommend that every ministry be in charge of their own website and connect a link on that main landing page. This way, if the main page goes down for some reason, viewers still have the ability to open up individual ministry pages as well as each ministry can now promote their pages independent of the main landing page. Each ministry can now set up their own landing page following the same continuity of the main landing page for the church with a link back to the main landing page.
Now that the independent landing pages are created, this is where blogging comes in. Instead of setting up your landing page to work as a static brochure for your ministry, set it up as a blog. This way there are subtle changes in content that keep viewers interested and coming back. Instead of a .jpg of the upcoming Easter performance, you can have a series of blog posts centered around an Easter theme that engages the reader where you end the post with a promotion of the upcoming performance.
Blogs are an excellent way to share your knowledge, experiences and opinions with different people. It is also a good place to exchange thoughts with your viewers if you allow them the option of commenting (which we will discuss more later). There is something else that ministry blogging can offer…
Not only can blogging be an easy way to keep your page feeling fresh, you’re your readers updated on new and upcoming events, it is a totally an inexpensive way to market your ministry. Using a blog to market yourself is something that anyone can do and many businesses have been successfully using this form of marketing for years. Just as thousands of professional bloggers are bringing in revenue with their blogs, it is just as easy for a ministry to bring in added awareness also. As well as making money for your ministry directly with blogging (which can be done), if you are a new ministry or maybe an older ministry looking to get a facelift with new marketing strategies, blogging is one of the best ways to get started. Blogging is basically a built in stewardship program. It is the proverbial net that will bring in tons of fish simply by casting on the right side of the boat.
So now the only question is “do you want to market your ministry with blogging?”
If yes, follow these simple tips that I am providing and this information will send you on your way to success.
The first step to success in ministry blogging is to find a proper domain name that is not owned by anyone (preferably one that includes some type of association with the name of your ministry).
Note: This is not going to be your ministry’s website domain, this is a separate web domain. Don’t get confused I will explain this shortly.
Buy the domain name and register it on a reliable web hosting service provider and then set up your blog and attach the domain to it. In some cases, this is easier said than done, but more often than not, this is the part where you really need to work hard in order to get the best return on your investment. Before we jump the gun here, lets concentrate on the domain name. Researching is what you will do here. It is an undeniable fact that this process is one of the more time consuming parts of the setup, but it is vital so never just rush through and snag the first name that you come up with. Once you have your name, it becomes part of your online brand and how it is presented in search engines can make or break you. An extreme (but realistic) example is using a word in your domain name that, should someone do a search, lumps you in with links that have nothing to do with you or your ministry or you have a name that is very similar to another ministry. Research is the key.
With the advances of PHP, XML, etc., we are now entering the age of designer domains so that the end tag can be virtually anything (first.church instead of firstchurch.com for example), but whenever possible I still suggest that you will want to go with .com simply because that is the most commonly searched end tag, but if you desire, or the .com name is already taken, then the second choice for your ministry is .org and .net if you have no other choices. Never go for .biz, .cc, most definitely .gov because none of these will get you the web traffic that you are looking for (and .gov will get you a visit from some guys in dark suits, shades and earbuds).
To sum up, have a name that would fit in with your ministry, but isn’t your main ministry’s website domain, make it as unique to your ministry as possible, but if you can’t think of anything, take your domain name and ad “blog” to it. I will explain why later.
Visit: http://www.Shakespir.com/books/view/586274 to purchase this book to continue reading. Show the author you appreciate their work!
If Jesus were physically walking the earth right now in the 21st century, would he be using a blog to minister to people in every corner of the world? So as a ministry, you are the embodiment of Christ on earth, so why are you not utilizing a blog to effectively minister to people in every corner of the world? Many ministries today are still stuck in the same practices that they used 20 years ago. Their online presence is nothing more than a digital brochure missing the personality of the ministry. Jesus didn't just stand on a mountain top and expect the people to come to Him, He went to the people. He wasn't content with feeding them, He sat with them and participated in their lives, in today's world of instant connectivity, we have become more anti-social and it's time that this changed. Blogging is an easy and effective way to promote your ministry while actually engaging with people at their level, in their homes, at their convenience.