Coaching is currently the second fastest growing industry in the world however the reality is that 90% of coaches never build a thriving business. They find that attracting and engaging clients isn’t as simple as they were told it would be. It can feel as if being a great coach is just not enough to succeed. It can feel that if you want a thriving coaching business, you will need to become a marketing guru. And who wants to do that? You want to be a coach and help people, not sell. Marketing can feel expensive, complicated and there’s no clear road ahead. Nearly all marketing feels “wrong”. Why niche down to work with a tiny group of people when that feels like you are closing the door on opportunities? Why does nobody engage with your blog or social media posts? Why does your free session only attract a handful of new inquiries, most of which don’t actually convert into clients? The more marketing you do, the worse the sense of frustration can become. Limited results mean you end up killing your creativity, suffocating your intuition and never really feeling like you’re getting anywhere. I know because that’s exactly how I used to feel about marketing too. I hated selling because it made me feel unprofessional. I had three options. I could keep forcing my way ahead, but I wanted to love what I did for work. Or I could give up. That wasn’t in my nature. Why allow one aspect to ruin everything else? So I had to find another way. The solution I eventually discovered came from an unexpected place and had its roots back in a book I read when studying for my Microbiology degree. It was a book written by a renowned zoologist who had studied animal behaviour for decades and then applied the lessons to human behaviour. He found that the way animals and humans attract a mate follows a very specific path. There are distinct steps which naturally lead from one to the next. What made a real impact upon me was that if any of the steps were missed, the whole process collapsed and the pairing never happened. Actually it is worse than that. For humans who were engaging with each other and developing any type of relationship, if one person tried to skip over any of the steps, the other person felt almost as if they had been assaulted. It was too much too fast. The steps had to be taken in order and at a speed which suited both people. I realised that the way most coaches, myself included, attracted clients was by making them take big leaps over critical steps which meant I was only ever working with a tiny group of people. By drawing upon nature’s examples, I was suddenly able to create an elegant way to attract clients and to effortlessly stand out from the crowd. Just by tweaking how I attracted clients I was immediately able to start working with a much larger pool of prospective clients who were actively looking for help. As I continued to apply nature’s approach I was able to engage with my prospective clients at a very deep level. I never needed to try and sell or convince them to do anything and I was able to automate nearly every step of the process. This meant my prospective clients had a great experience as it ran perfectly every time and I was able to focus on coaching, not marketing. This book is for any coach who wants a simple system to attract and engage with clients using their experience and natural intuition rather than relying upon the latest marketing fad or Facebook feature. Using case studies I’ll walk you through why offering a ‘free initial session’ can cripple your business when you could make a small alteration to what you are already doing and for your prospective clients to be happy to pay for that session. And because nature shows us how to link the steps, that initial session now leads effortlessly into long-term coaching which is perfect for attracting high-value coaching clients.