The natural answer to all man made problems is less commerciality. Itâ€™s not about being non-commercial, or anti-commercial . . . you have a duty to be commercial, umm, sure . . . itâ€™s about knowing when to throw the brakes when you are headed towards totally commercial. Itâ€™s being totally judged by what is in your pocket and how many other pockets your hands are in, and need to be in. It goes all the way back to the story of Jesus having a tiff at the Jews for being too templâ€™arily commercialized, surely proving him to be ungodly, right on down to spreading faith in responsible, parental oversight, which doesnâ€™t require a hand of GOD in play. Itâ€™s not that difficult a concept.