The Entrepreneur's System for Mastery: How to Find, Define, and Master Your Core



Foreword 4

Mastery in Rapid Time 6

Mastery as a Practice 7

Mastery of What? 8

Who is this for? 10

Assumptions 12

Benefits You Can Expect 13

1. Shift Paradigms… Often 14

2. Choose the Paradigm (Set of Rules) that Allows You to Create Your Chosen Outcome 18

3. Choose the Goal that Creates the Outcome 22

4. Adopt a Straight-Line Path to Your Bigger Vision 24

5. Work to Your Profile, Stay in Your Flow 25

6. Surround Yourself with Others Who Are in Flow 27

7. Mastery Through Review 31

8. Gather Information Quickly 33

9. Resolve Paradoxes 34

The One Thing That Will Stop You From Ever Achieving Mastery 36

The Final Filter: “Is it fun?” 38


Your Next Steps 40




























The Business Owner’s System for Mastery:

How to Find, Define and Master Your Core Skills for Success

Laura Leigh Clarke

Published by Laura Leigh Clarke at Shakespir

Copyright 2016 Laura Leigh Clarke














Mastery, we’re told, takes years.


But what if you could rapidly condense this down to a matter of weeks?


The key?


Having a system to continually improve your core success skills – so you can achieve your chosen outcomes in record time.


This short book contains the distilled tools, philosophies, and critical thinking you need to move the needle not just on your business, but also on your abilities, so you can systematically make more money, build better businesses, and ultimately master the art of living an expanded life.


You won’t find these insights anywhere else.

These are techniques I’ve honed and refined working with the brightest and best business owners and experts in business-building and human potential. Everything within these pages has been vetted, explored, and applied repeatedly, making both my clients and myself hundreds of thousands of dollars and saving years of wasted effort and frustration.

Use this system to develop your core skills. Whether you want to:

p<>{color:#000;}. enhance your powers of influence

p<>{color:#000;}. become more persuasive in bringing people around to your way of thinking

p<>{color:#000;}. become a more effective speaker

p<>{color:#000;}. be a more connected and influential sales person or negotiator

p<>{color:#000;}. engage with and convert more clients

p<>{color:#000;}. do more deals, write more business

p<>{color:#000;}. become a devastatingly effective coach or therapist

p<>{color:#000;}. improve team moral; or even

p<>{color:#000;}. hack the inner workings of your mind to become the best version of yourself.


What you focus on improves.


But more importantly, what you focus on, and think about critically, will improve dramatically and systematically over the days and weeks that you work these principles.

I originally created this book for my Black Circle Mastermind members: elite business owners who are committed to their own development as a mechanism to make more money, align with their highest values, drastically increasing their effectiveness, and disrupt their respective industries.


I hope that in reading this, you too will generate the incredible shift they have seen in applying this System for Mastery.


Laura Leigh Clarke,

Marina Del Rey, Dec 2016



Mastery in Rapid Time


We’re told that Mastery in any given area takes 10 000 hour.

But what if you could dramatically reduce this time by rigorouslyapplying critical thinkingto your core focus, each day and catapult your results to the next level?

Need more clients? More leads?

Want to get better at speaking?

Want to close more sales?

Become more effective at managing your team?

Become the coach that peak-performers want to hire?

>> You’veGot To Know Your CORE SKILL <<

Go ahead and download the CORE SKILL CHEAT SHEET here:


Mastery as a Practice


Mastery is not like a master’s degree.


It’s not something that once attained, you automatically hold forever more.


Mastery is a never-ending practice.


It’s a constant honing; an evolving expansion that manifests through the tangible world of goals and success, and at a deeper level touches on a profound evolution of the Self.


Mastery isn’t for everyone.


Not all high-achievers have the patience andsophisticationto follow the path of mastery in their chosen discipline.


And discipline is a choice word… because that’s also what it takes: dedicated, continued effort in a given direction.


Those who follow the path of mastery become a beacon for everyone else to follow. The touchstone. The energetic reference point to aspire towards.


If mastery is something you want to pursue, a path you want to journey, what follows is a system to guide you on that quest.





Mastery of What?


I’ve always been blessed to be surrounded by wise, business savvy people and mentors.


I think one of the reasons that my coaching clients create such outstanding results is because I’ve been infused with a unique perspective from so many wise souls – kind of like a conduit of past wisdom that funnels into present time.


One such person who still projects his wisdom forward to our current time is my sales manager from my first job after university.


He wasn’t really a sales manager. That was just his role at the time. He was semi-retired and took on the position because his friend was the operations manager. (I think it also gave him a more interesting alternative to the otherwise compulsory schedule of home improvements reserved for the retiree.)


I remember being on the way to see a customer with him. I was curious about what made someone effective as a business owner. There had been some problems in the company, and as a rookie in the commercial world I was eager to understand what had gone wrong, so that by the time I owned my own business I could avoid those mistakes.


“You know, at the most fundamental level, it comes down to the decisions you make,” my mentor mused from the passenger seat, gazing listlessly out of the window.


I was driving. I peeled my eyes from the road briefly to glance sideways to see if he was going to continue. He took the cue and obliged me…


“Well, you know from physics that everything has a cause and effect. If you boil it down, everything that happens in a company is the effect of a decision, somewhere along the line. Now of course, bad things sometimes just happen, and there are external influences, but the same wind blows on us all…” he chuckled to himself. I guessed he felt embarrassed about making such a clichéd comment.


“Ultimately though, if there is one skill to master, young Laura, it would be to get good at making really good decisions.”


He went back to directing me through the heavy London traffic, but his words stayed with me.


“Get good at making really good decisions.”


So I did.


And there are ways to practice making good decisions, and definitions of what a “good” decision is. So decision making became a key skill to hone.


But what became apparent to me as I started teaching this to my mentees, is that the decisions we make actually have a lot to do with the paradigm, or the story that we’re running when we make them.


What I started to realise is that decision making is only part of the skill.


Knowing which paradigm to use to FRAME the decision has far more impact on the decision one will make than any other factor.


More on this soon.





Who is this for?


Systems for Mastery is for anyone who is ready to excel in their ability to create tangible results in the world.


This is for the folks who intuitively understand that not everything can be distilled down to a simple formula with a few variables.


It is for the people who are ready to take their thinking to the next level of sophistication.


I used to work with models.


Not the gorgeous, catwalk kind.


The mathematical kind, (which to a geek, are far more sexy!).


As a physicist I became adept at using models… formulae to describe phenomena in the world.


When I worked with leaders in business, and high-performers generally, there was often an underlying desire to pull everything back to a formula, so I would spend time distilling things down into a series of models and systems that would work for them.


But the bigger the shifts we wanted to create, the deeper we had to delve into the psyche of the individual in order to create these dramatic uplevelings of results. (Remember what I said about frames and paradigms.) At this level of sophistication it became clear that a new set of rules, a new, more encompassing model, was needed.


Instead of solving individual problems, we needed to operate at the thinking and emotional level of the problem-solver.


This yielded powerful results.


No longer did we need to subscribe to the beliefs the problem-solver had about the physical world. Now we could take out those beliefs, effectively taking out the untrue “rules” we were subscribing to, and then allow the resolution to come forward, unhindered by these limitations.


As time drew on though, working with more and more people, it became evident that even this system for taking out beliefs was becoming ahindranceto creating a result fast.

It started to dawn on me that even the system for taking out limitations was being used as a limitation in itself.


For example, we use a process to remove thoughts, feelings, and emotions around a particular topic. The more you work the process, the better the result you get, the more control you have over the physical world, and the more power you have, as you let go of the lacking feelings.


The problem with it is that I noticed that folks would start to get attached to the process. They would shame themselves when they didn’t do the work… in much the same way that people beat themselves up over not going to the gym, or not doing their meditation practice.


I realised that they started to use the tool in the same way that they use everything else in their world… as a method of acting out their unresolved feelings about themselves.


Another problem I began to see was that for a formula or system to hold true across all instances it needs to be dynamic enough to tackle any number of problemswith an infinite number of variables.


It must be able to handle any number of situations, and yet as we know, one piece of wisdom can apply beautifully in one situation, and yet absolutely suck with a few small changes to the situation. It has to be flexible enough for the problem-solver to use it no matter what their belief about themselves, or their world.


This brought me on to widening and deepening the system, with a few simple protocols which, if followed, can solve any problem you will ever come across.


So far in testing with my high-level mastermind groups it has allowed us to create the most astounding outcome, in rapid time.





This isn’t basic material.


It assumes that you have some experience in getting results and making shit happen. It also assumes that you can by-pass your excuses, manage your time, and that you have a handle on whatever it is you do.


If you don’t, then this process will help you accelerate your results and get the wisdom of experience much faster, but just know that these concepts are aimed at the nuances you can create once you’re rolling.


If you’re not yet generating income, or flow, or you haven’t got a business, you’ll probably want to check out my other book, Wire Yourself for Wealth, (published by Hay House) for the basics in getting going as an effective, badass, entrepreneur.




Benefits You Can Expect


This approach is for anyone who is ready to play a bigger game, and participate in the continual expansion of consciousness.


Using this system you will come to solve problems in rapid time.


You will drop paradigms that only limit you, and instead you will start to ACTIVELY CHOOSE the frames of reference that will get you the best result, in the shortest time, with the least amount of effort.


You will discover how to take out any and all limiting beliefs, so you can create absolutely anything you want to in your world, and for the world.


This is the ultimate in soul-aligned, GOAL HACKING.


Here is an overview of what we are about to dive into:


p<>{color:#000;}. Shift Paradigms… Often

p<>{color:#000;}. Choose The Paradigm (Set Of Rules) That Allows You To Create Your Outcome

p<>{color:#000;}. Choose the Goal that Creates the Outcome

p<>{color:#000;}. Adopt a Straight Line to Your Bigger Vision

p<>{color:#000;}. Work to Your Profile, Stay in Your Flow

p<>{color:#000;}. Surround Yourself with Others Who Are In Flow

p<>{color:#000;}. Mastery Through Review

p<>{color:#000;}. Gather Information Quickly

p<>{color:#000;}. Resolve Paradoxes


Ok – let’s get into it.



1. Shift Paradigms… Often


“The frame, or paradigm, you use to reference your world is the frame which creates it.

Just as the loci of a radius can only be plotted in a sphere, so too are your results mapped by the frames you use to achieve those results.”

Laura Leigh Clarke



I’m big into profiling.


As a kid I used to watch the X-Files.


I used to love the way Mulder would take one look at a criminal and know exactly how he’d react in certain circumstances. His predictions felt like magic. His near-psychic ability made him even more sexy than his brooding darkness. I was mesmerised…even though I knew it was just a TV programme.


Mulder inspired me to find the magic, the patterns, and insight into human behaviour.


At the age of 14 I wrote to the Behavioral Science Unit at the FBI to ask which GCSEs I needed to take to be a profiler. They wrote back to me with some leaflets and qualifying factors. Number one on the list of requirements was that you needed to be a US Citizen. In that moment, my hopes of being a female Mulder – running around the country solving crime and investigating the weird and wonderful – were dashed. (As you might be able to tell from my spelling… I’m English.)

Fast forward a few years and I did end up doing an internship in Criminal Psychology, and realised very quickly that immersing myself in that kind of horror on a daily basis wasn’t as glamorous as the creators of the X Files had made it seem, and I left the internship to continue my studies in theoretical physics. Not long after that I discovered other types of profiling: profiling for entrepreneurs, for teams, for emotions… the list went on.

Having studied and later taught each of these models, one thing people would always ask was… “Is this like such and such a profile? I did that when I went for an interview once…”


I would explain that a profile test is a filter on your personality in order to tell us how you work as a team player, or how you monetise your efforts, or how you process your emotions.


No profile test can tell us who you are. They’re just WINDOWS we use for a particular purpose. The profile test I used in the book Wire Yourself for Wealth is a window to specifically how your personality makes money. Myres-Briggs is more a filter to see how you operate as a team member. There are others that tell you if you’re good at sales, or if you’re suited to certain job roles.


The more I explained this, the more I realised that any model of the world is not a complete description. Not even the models and theories we used in physics. Even the wave-particle model of atoms is incomplete… an approximation to help us visualise what’s going on when particles interact, giving us an option to flick between “windows” depending on the type of problem we want to solve.


In quantum physics too… there are several ways of modelling the behaviour of particles even once we’ve established the outcomes of a quantum mechanical interaction: Feynman diagrams, Dirac equations, Hamiltonians… They all have us treat the same rich phenomenon using a different form of mathematics.


As a physicist you learn to pick the frame of reference, or the type of mathematics you’re going to use to solve a problem, based on the parameters you are given, but also based on what you want to solve for.


For instance, if a problem asks for the distance between two particles, then you don’t really want to be using Dirac notation.


You want something with a coordinate system in it.


And so it is with MASTERY.


When it comes to problem-solving, a key element in mastering any complex skill is understanding that we have the freedom to choose the model of the world we want to use.


But this means being unattached to the one you started looking at the problem through.

Or the frame of reference you habitually use.


The solution of a problem often lies in adopting another frame, another paradigm, another model of the situation in order to get the answers that didn’t immediately jump out at you when you decided it was a problem to solve.


Let’s amble away from physicsanalogiesand into the softer realm of people dynamics and our own psychology – as this is the area where we stand a chance at solving the macro problems that govern our world.


One of the most common problems I see over-achievers struggling with is the expectation that the project they are working on, or embarking upon, is going to be hard work: that in order for it to be worthwhile it has to be tough, testing, and exhausting.


Imagine you’re in that headspace now.


Imagine you believe that it’s going to be hard work to push through your next project. You imagine there are going to be obstacles, and people are going to oppose your way of doing things.


Perhaps you have a new team member whom you suspect is going to take lots of time and energy to get them running at full speed.


From this paradigm, the work is going to be tough, and what will happen is exactly what you expect.


This is because what we hold in our minds, is precisely what we create in the world. Every time. Without fail.


However, when you learn to drop paradigms and frames that don’t serve you, you very quickly find that you can CHOOSE the way you think your world is. You learn to pick the belief you want to hold.


And by extension, you learn to CREATE exactly what you want to have in your world.


But all this comes from being able to drop the paradigm that you’re currently subscribing to.

And most folks who come to this world are generally quite attached to that idea. Their view of the world is correct. It’s just the way it is. After all, it’s proven correct time and again, and what’s more, you’ve had it reinforced by your experience of YOUR world.


But to steal a line from The Matrix:


“What if I told you everything you believed up to this point was a lie?”


The “reality” you believe to be true, is only “true” because of the paradigm you’re using.


But if you unhook from that paradigm, you allow yourself to pick up another world, and another way of interacting with it.


There are tools that can help you do this – tools that I’ve taught to hundreds of people over the years.


Tools that are not that difficult to learn.


Tools that use nothing more than pen and paper to dive deep into the psyche and take out any thoughts or beliefs that may be holding you back, or keeping you subscribed to a particular paradigm – regardless of whether you think the paradigm you are using is true or right or accurate!


Working with Dr. Lisa, we were able to take out some beliefs she had about how hard it was going to be sell her house. Doing this work for 2 weeks, consistently, she sold it for a $200k profit in a difficult market.


Working with Paul around his mindset about insurance companies and institutions, he released a tonne of beliefs. When he next saw his brother, who has been having terrible trouble with getting the service he needed from various organisations, he was on the phone, and it sounded like someone was helping him book out appointments and get him to the places he needed to be. It turned out that it was an assistant that had been assigned to him by the insurance company!


Dr Joe had some beliefs around how he had to work hard. He believed that he had to work all hours, and never have time for himself. Working to release these beliefs he freed himself up to have Fridays off, took on a new staff member, and increased his revenue so he could take his time with his patients, and still make sure everyone was looked after beautifully.(He also added an additional $150k to his annual revenue in the process!)


To see more about this tool, check out the Emotional Awesomeness Programme here:




2. Choose the Paradigm (Set of Rules) that Allows You to Create Your Chosen Outcome

“The FRAME determines the DECISION.”


Laura Leigh Clarke


Since the paradigm we use ultimately determines our outside world, then as you have seen, releasing our current paradigm has a massive effect on creating the world we would rather choose for ourselves.


What is also massively effective – in conjunction with learning to release a particular paradigm – is being able to choose a paradigm that HELPS you create the result you want.


I recently had a big decision to make for an events company I was setting up. It was one of the most exciting projects I’d started for a good couple of years, and things were really beginning to come together.


About a week into pulling the team together and deciding that our first event was a “go”, I was connected up with not one, but two players in the same space, both of whom were saying that they were going to run a similar event at the exact same time, in the exact same place.


It was late on a Friday night, up in Iceland where my nomadic tendencies had taken me for a few months. It was too late to really talk to my team, even though they were several hours behind me… But I messaged my “wise person”, and a friend who had been involved in the project from the beginning.


My wise person advised against going head to head. I kind of agreed. These guys each had enormous databases, and an established reputation in the industry. It would be illogical to pursue this venture from this frame. I knew she was right. Logically.


A few hours after that my friend called me back.


Sitting in semi darkness at 4am I picked up the Skype call on my phone.


“You look… weary” he said, trying to find a nice way of saying that I looked awful.


I explained what had happened.


I had been so excited about this business, and now the whole opportunity has blown up in a 30 second conversation just hours earlier.


My friend then proceeded to delicately lay out all the reasons why it would be crazy to push ahead. I floated some alternative ideas about how we could adapt our approach, turning the new information into an opportunity to create something better than we ever contemplated before.


“I think you’re trying to bend a river,” he said.


He was right.


I needed to drop it and reframe, with the possibility of letting the whole concept go completely.


We left it that we’d have to abandon the event, and see what else we could do… “more organically”.


We hung up, promising to revisit it on Monday.


I stared at the dark screen of my phone, as I sat curled upright on the sofa in the half-light of the new morning.


Hours before, I knew exactly what was going to happen over the next 6 months.


Now I didn’t even know what I should be doing for the next few hours, and was too tired to think, and too wired to sleep.


What’s more I couldn’t help but feel that I was going down the route of logic, like a good business person should, but the energy around the whole event still felt bright. By all accounts it should be dull, or weak. Had it been, my subconscious would have been more inclined to drop it and move on… but something told me “stay”.


I let it marinate over the weekend and started to reach out to allies who should be looped in on what was going on. Gradually my calendar for the coming week got booked up with conversations I needed to have to break the bad news.


My first call on Monday was with one of my best allies in the space. She answered her facebook video, coffee in hand, in the hubbub of a busy LA cafe. Over the whooshing of the steamer, punctuated by the noisy assault of the coffee grinder, and constant clinking of cutlery, I explained what had happened.


She listened patiently, without betraying a thought. Any glimmer her eyes may have given away was elegantly masked by her perfectly applied eyeliner.

When I finally stopped babbling she very simply said: “I know both these guys. I think it’s unlikely that either of them are going to do anything. I think you just go ahead and run with it.”


In that moment, my world did another 180 degree flip.


My decision on the Friday had been made solely on the assumption that there were actually going to go ahead and do their events.


I had taken them at their word, but as my ally talked, she told me they had been threatening to do something like this for years, there’s always a lot more talk in the industry and both these businesses were already stretched too thin to take on something like this.


The more she spoke, the more my paradigm shifted.


By the time I talked to my team, we were into brain storming how to make an irresistible offer to both these guys so that we’d run our event, and they’d be very handsomely rewarded for selling the tickets.


In exchange we would get the bums on seats we needed.


What happened here was a frame-break.


Not just because we had another few data points to consider… But because abandoning the frame of “competition” changed the landscape of everything. These two players may be potential promoters, and in this new frame there weren’t the formidable, immovable forces that I had pictured them to be when I heard from them.


Changing data points, we end up trying to bend the river.


Changing paradigms, we create a new landscape and see where the new river flows.


From the frame of competition, there were a tonne of implied assumptions about how it wouldn’t be worth doing.


From the frame of potential cooperation, a whole new world opened.


Without this incident we wouldn’t have put as much emphasis on the online component, which was, and still is, our core strength as a company. We wouldn’t have battle tested our assumptions. And ultimately we wouldn’t have come up with our irresistible offer to present to the two big players who may well prove to be our biggest allies.


So you can see, knowing which paradigm to use to look at a “problem” is even more fundamental to the ability to make a decision within a given frame. In fact the frame DETERMINES the decision.




3. Choose the Goal that Creates the Outcome


As well as switching up the frame you’re using, you can also pick the outcome that you’re shooting for.


One of the things I see happening when shooting for a particular goal is that folks tend to get hung up on a particular outcome… like:


p<>{color:#000;}. I need this person to pay their invoices; or

p<>{color:#000;}. I need THIS particular deal to go through; or

p<>{color:#000;}. I need this person to do what I want them to do…


… and then everything will be ok.



The problem with this is, when we focus our thinking in opposition to what is currently going on, we inadvertently reinforce the outcome that we DON’T want.


What we need to do here is:


1. Release the paradigm, the beliefs around the current situation; and then

2. Pick another goal which takes us out of opposition to what we want.


For example, you may want someone to sign a particular deal. The thing is, you probably have come to that conclusion because you think that action (them signing the deal) will bring you a whole heap of benefits.


What if you challenged yourself as to what those perceived benefits are?


Ask – what are the benefits I’m really wanting from this goal?


Then look at why you want those benefits.


If you can get those reasons met, you’ll see that actually it’s not about that particular deal going through. That deal is just ONE vehicle to having those deeper desires fulfilled.


Recognising this takes a lot of pressure off, and allows some perspective to come into play.


The next thing to do is then to move to a more effective way of creating those benefits, and then allow THIS to become the focus your time and thinking.


Sounds so simple, but when you master being able to do this, even in your day to day routine, you will find it much easier to get what you want. You’ll become massively more effective, and many times more confident in your abilities as a human being and a leader.


Doing this, you move from trying to control the outcome of things you CAN’T control, to elegantly navigating the things you CAN control.


Let’s look at an example that involves other players… like a sales team.


You may already be aware that when you employ a sales team in your business you can’t control how many sales they make. Not directly.


What you CAN do is control:


p<>{color:#000;}. how many trainings they attend

p<>{color:#000;}. which training they attend

p<>{color:#000;}. how many sales meetings or calls they do

p<>{color:#000;}. how you enrol them in the vision of the company

p<>{color:#000;}. how you incentivise them

p<>{color:#000;}. what kind of working culture you define for them

p<>{color:#000;}. who you hire (and therefore select for what their natural aptitude is)


In moving your focus (and the focus of your people) from things you can’t control,you stop wasting time wishing and hoping, and start mastering the things you do have power over.



The results can be phenomenal.


Choose the goal that creates the outcome you’re striving for.


Then use the FRAME that is most helpful in achieving that particular goal. Not the one that feels right, or that is the point of reference you’ve always used to solve problems… but the PARADIGM that makes it easiest to solve for the outcome you really want.


Think of the FRAME as the coordinate system you’re going to use to solve the maths problem. Pick one that makes it easy!


4. Adopt a Straight-Line Path to Your Bigger Vision


Sometimes we want things because we think that’s what will make us happy.


Other times we get hypnotised by other people’s versions of what we “should” want.


The biggest obstacle to most would-be achievers in all industries is a desire to map out a process that they hope will get them from a to b without bumping up against their fear.


You may have been through these same (or similar) thoughts yourself:


p<>{color:#000;}. You want to write your book first – before reaching out to would-be clients and having a sales conversation.

p<>{color:#000;}. You want to “get your ducks in a row” before getting into the creative, full-contact nitty gritty of brainstorming with your team.

p<>{color:#000;}. You want to have everything squared away in neat mental compartments before leaping into the public eye with anything.


Now, don’t get me wrong: I’m not advocating you throw preparation to the wind. That is a useful FRAME to employ… in certain circumstances.


But often folks get caught up in the work of doing things that they hope will lead to the thing they want, rather than just stepping through the anxiety and doing the actual thing that will get them what they want.


What you need to do is take the STRAIGHT LINE PATH to your outcome.


And it’s easy to see when someone starts talking about all the things they need to get into play before they are “ready”, or “qualified”, or “positioned” enough in order to just DO. THE. THING.


By constantly challenging yourself – “is this the thing I want to create or is it a stepping stone?” – you can start to differentiate between the things that are going to light you up and allow you to create traction, vs the things that are really just an excuse the tread water.


Mastery demands that you constantly hone in on the thing itself: the thing you want to create.


Not the stepping stones.

Not the meantime projects.

Not the preparation.


There is no dress-rehearsal to going after what you truly want in life.



5. Work to Your Profile, Stay in Your Flow


What if I told you that a big chunk of your success depends on doing the things that you find easy?


The stuff you excel at. The tasks you relish!




You may well be.


We exist in a civilization that raises its young to believe that if you get all A’s and then one C grade, the subject you should spend more time on is the C grade subject.


This makes sense when trying to pass exams, but when it comes to the outside world it is the exact polar opposite of what you should be doing.




Because your best chance of success lies in getting even better at the things you naturally excel at.


This applies to the tasks you do, from networking to public speaking, from leading a team to carving the direction of your business…


Different personalities excel at different types of tasks.


What’s more, different personalities are able to monetise their inherent value using very different and specific strategies.


There is a system I use with my clients to help them determine the strategies that are going to work best for them. In this system there are 8 entrepreneurial profiles. Each person is primarily one of these 8 profiles.


Each profile corresponds to a particular way of operating. A particular strategy which will allow you, as a person and a leader, to get massive traction on your projects.


For entrepreneurs, this means realizing your vision.


For leaders, this means leading your organisation to new heights.


It also means being able to put money in the bank. (Yes, this is vitally important even if you’re “not for profit”!) Without cashflow, you cannot possibly lead an enterprise or a movement into the greatest expression of what it stands for.


Working “on-profile”, i.e. in harmony with the strategies that work for your profile, you maximise your IMPACT, your ability to generate RESULTS, and your ability to lead, influence, and inspire others to build your vision.


By contrast, working “off-profile” puts you into stress, and can be overwhelming. Creating any kind of result from this space is a struggle and an effort.

Work even slightly off-profile, and everything becomes ten times more difficult and less effective.The cashflow also just falls off, seemingly for no reason too, but this is because the one to one mapping of the personality profile to the entrepreneurial monetisation strategy is so specific.


The goal, therefore, is to know your profile and then work to the strategies of your profile to get into your natural FLOW.


For more details into the specifics of your profile, check out the book Wire Yourself for Wealth. (It goes into detail about each of the individual profiles and how to leverage the talents of each profile straight away).


6. Surround Yourself with Others Who Are in Flow


The people you surround yourself with have an enormous impact on what you can and will achieve in your time on Earth.


No man is an island, and the company you keep will flat out determine how far you will excel or otherwise.


When you set about consciously surrounding yourself with others who are in their flow, there are three levels of this that you’ll need to consider.


These are:


p<>{color:#000;}. Your Team

p<>{color:#000;}. Your Mentors

p<>{color:#000;}. Your Peers (Masterminds)


Let’s get into each of these.



p<>{color:#000;}. Your Team


Once you are in flow, it’s time to get your team into flow.


The way to do this is to know their profile, and then get them doing tasks and projects that align with the strategies that work for them.


For example, get the Supporter profiles doing people-facing work. Get the Star profiles presenting and brand building. Allow the Traders to work within a system, and let them be the glue that holds the rest of the team together. Have your Creator profiles working on brainstorming, resourcing and problem-solving.



2. Your Mentors


Your mentors are people who have been there and done it and they have an interest in helping you create a similar result. You get to learn from their mistakes, experience, and compress the time taken to reach a specific goal.


Most of my clients, during their first few calls with me have expressed a desire to:


p<>{color:#000;}. Have someone aware enough and bold enough to call them on their bull shit so they can rock out their highest potential, powerfully

p<>{color:#000;}. To have someone who can give them a clear track to run on, given the objectives we’ve nailed out

p<>{color:#000;}. To help them short cut the trial and error


This is what your mentor should do for you.


If you haven’t got a mentor, find one. Your older self will thank your younger self.

3. Your Peers (Mastermind)


You may have heard the statistics about the 5 people you spend the most time with. It suggests that human wiring is such that most individuals will tend to express the behaviours and life circumstances of the 5 people they hang around with the most. This can include things like level of income, wealth, prestige, vision, contribution to the planet… and so much more.(Recent research into our mirror neurons and environmental factors of success would support this hypothesis.)


It makes sense.


We’re social creatures.


We take our cues from our tribe.


Our tribe inform us about what is acceptable, what is not, and how we should adjust.


A simple way to take advantage of this wiring is to simply surround yourself with the kinds of people who are living and creating the kinds of outcomes you want to create.


If you want to create high performing teams, get around people who are doing that… and make them the people you spend the most time with.


If you want to write a movie script, get around people who are doing that successfully.


You absorb on so many levels, all kinds of information and behaviours, just by osmosis.


Thisis why masterminds are so VITAL to levelling up results rapidly.



“What exactly is a MASTERMIND?” you may ask.

Well the working definition I use is that it is:


~ a group of individuals come together to share resources (connections, insights, know-how) for the benefit of its members, with a common goal and ethos.


You see, an interesting thing happens when you pull together a group in this way.


Research from the MIT Center for Collective Intelligence has shown that:


The intelligence of the group is always greater than the intelligence of the individual.


p<>{color:#000;}. Teams of people display a collective intelligence that has surprisingly little to do with the intelligence of the team’s individual members.


p<>{color:#000;}. Group intelligence, is not strongly tied to either the average intelligence of the members or the team’s smartest member.



Pretty neat, huh?


If you’ve read anything like Pendulum, (by Michael Drew) you’ll also know that right now this is a trend towards the collective, and that those who try to operate as an individual in this age are at a distinct disadvantage.


The smart folks at MIT know something about this too:



The Trend Towards the Collective


“Essentially what’s happening as our society becomes more advanced and more developed is that more things are done by groups of people than by individuals.

In a certain sense, our intuitions about how that works haven’t caught up with the reality of modern life.”


Thomas W. Malone, director of the MIT Center for Collective Intelligence



The way I run Masterminds is based on science, experience and all the factors we are considering here in Systems for Mastery. The benefits participants find from being in the Black Circle Mastermind for instance is that they are amongst other powerful, smart individuals who are ready to up-level their business, play their bigger game, and share their passion and talents with the world.


They also benefit from:


p<>{color:#000;}. Increases in income (this is a given)

p<>{color:#000;}. Personal Evolution – as a way, but also a goal unto itself

p<>{color:#000;}. Evidence-based research, applied. (We use a system of 90 day Sprints as the method for rapid and sustainable goal achievement… because this is what the science shows us is most effective and efficient.)



If you’re not in a carefully curated mastermind with a system, again, you’re leaving slack between your potential and what you’re creating right now. (You’re also leaving huge amounts of income, and wealth, on the table.)


7. Mastery Through Review


Mastery takes focused attention and practice.


It also takes right practice.


Practice something badly, or incorrectly, you just practice the mistakes.


So practice alone doesn’t create mastery.


The missing piece between practice and mastery is REVIEW.


Not just reviewing every now and again when you feel inspired to. Or when something goes wrong.


I’m talking about having a SYSTEM FOR REVIEW.


And then making that into a practice.


Once you know what core skills you want to master, I would suggest reviewing your ability on a weekly basis, and then reviewing those weekly reviews monthly.


Yes, it’s time consuming.


Yes, at first it’s painstaking.


But what this process does is allow you the opportunity to spot the nuances in what is not working, and correct them. It also allows you to look at what is working, and do more of it!


For me, my core skill is coaching conversations.


By reviewing each conversation I have and looking at what went well and what I could improve, I became, and continue to evolve as, a better coach for my clients. When I started doing this, the power of the conversations I would have went up exponentially with each month that passed.


It sounds simple, but this system alone has created ENOURMOUS shifts in my ability as a coach and business leader. It has afforded me the capacity and the confidence to take on my bigger projects, and make a significantly bigger impact on individuals and industries. The skill of being able to have powerful conversations has translated into every area of my life.


And it can be the same for you too.


If you have the discipline to do it.


The immense power of this process cannot be described. It is something that must be experienced.


So here’s what you do:


You create a system whereby each week you have a slot in your calendar and you evaluate every conversation (or whatever the thing is you do for your core skill). I choose Friday mornings. I take Fridays off from client calls, and use the headspace for this kind of task… and to have some fun!


I recommend booking an appointment with yourself, and then you evaluate every instance in the week gone by. And you do this week after week. At the beginning of every month, you also review the last months’ worth of weekly notes and then look at the core themes to draw into a monthly review.


I ask just two questions for each thing I evaluate.


Question 1

What went well?


Question 2

What could be improved?


And I find something for each. Regardless of my ego. Regardless of the outcome. The outcome in many ways is irrelevant. You want to hone in on the PROCESS you go through.


This is where true mastery lies.


In the practice and the REVIEW system.




8. Gather Information Quickly


One of the significant behaviours I’ve noticed amongst folks who seem to have this amazing capacity for getting things done, and solving mentally demanding problems, is that they look up information quickly.


Time and again I have sat with some of the smartest physicist and world-renowned engineers, shooting the breeze talking about possibilities and ideas… and normally there comes a point in the discussion where we need more information to make a decision on our subject matter.


Without fail, the smartest folks find a way to gather that information IN RAPID TIME.


They get on to their computer, or their smart phone these days, and hunt it down in a few key strokes.


They pick up the phone and get their team or their assistant to pull off a report.


They text a friend in the industry who will have the answer.


Within moments, the place where most pedestrian conversations would have moved on to other things, we’re instead going deeper, more confidently with actual numbers, or insights allowing us to develop our ideas to a level most people would never have got to.


Now, some of these instances have been frivolous, and a matter of entertainment… like creating an equation that will tell you how wet you’ll get running in the rain vs walking… or how much current would be required through a device to create hydro power… You know, the kinds of things that you contemplate just for fun on a Saturday morning over coffee.


But how we do one thing is how we do everything.


Get good at gathering information quickly, and you get to go deeper into solving the problem beyond where most folks would have stopped.


Other benefits to adopting this behaviour is that it:


p<>{color:#000;}. ends procrastination

p<>{color:#000;}. ends getting stuck in unhelpful paradigms; and it

p<>{color:#000;}. stops you putting the brakes on metaphysical momentum.



Bottom line: gather the information you need to continue your thought processes on a line of enquiry, and do it quickly. You’ll soon find that your ability in your chosen area is significantly elevated.


9. Resolve Paradoxes


Paradoxes are concepts which, despite apparently sound reasoning, lead to a conclusion that seems logically unacceptable or self-contradictory.


Paradoxes are created as a result of misplaced assumptions, which are often inherent in the frames of reference being used. In other words, they are a result of paradigms or models of the world which are approximations of the thing itself, but not actually the thing itself.


When I was studying physics I would purposely skip reading other peoples’ explanations of paradoxes in the text books and journals because I didn’t want my thinking to be tainted by the paradigms other people were using. Clearly, their paradigms produced the paradoxes… and once we start running neural pathways in a certain track of thinking, it becomes very difficult to extract our thinking from that paradigm. Best to avoid creating those tracks of thinking in the first place, right?


(It’s for this reason I advocate not reading newspapers or watching television).


In the language we’ve been using – paradoxes happen when two paradigms don’t fit together. They don’t mesh. And at some point, they end up contradicting each other.


The way to resolve these paradoxes is to simply recognise that the frames being used are incomplete. They either make assumptions that aren’t true, or they aren’t applicable in the specific set of circumstances that you’re considering.


One way to resolve the paradox is therefore to drop one or both frames.


Or to look for a third frame. A third option by which to view the situation or problem… based on the ideas we’ve been talking about:


Such as:


p<>{color:#000;}. considering the desired outcome;

p<>{color:#000;}. looking for the straight-line path;

p<>{color:#000;}. gathering more information; or simply

p<>{color:#000;}. choosing a frame that would be more helpful in navigating the task in hand.



The way we drop the redundant paradigms is in a decision, assuming there isn’t much emotional charge. Alternatively, we may have to drop the feelings and individual thoughts which hold the belief in place.


A good example of when you might use this technique is when you’re faced with two ways of looking at the same decision… but you don’t know which frame to use. Remember, the frame or paradigm you use almost always determines the decision you’ll make.


A great piece of advice for entrepreneurs is “don’t stop two feet from gold”.


But then, “knowing when to quit so you can live to fight another day” is also often prudent.


So how do you square away these two conflicting ideas, when you’re trying to make a decision on something you’re heavily invested in?

Well, the simple answer is to look at what you want to achieve, why you want to achieve it, and then use all of the tools we’ve been exploring to gain enough clarity to find a new frame… separate from the two absolutes of quitting vs not giving up.


i.e. Use the frame (the advice) that serves that outcome.


Play with the concepts. Take time to brainstorm other lenses through which to view the problem. Toy with possible solutions. If you use any one or combination of the above components in the system for mastery you’ll solve your problem in no time.


And if you can’t – message me. I’d love to get into it with you and assist! My contact details are at the end of the book.




The One Thing That Will Stop You From Ever Achieving Mastery



Working with the process outlined above is your key to consistently evolve your thinking, your decision making, and ultimately the results you create in your world.


But there is one thing that will take you out of this game, and make this system null and void.


This is the one blind spot which you will have to be diligently aware of – forever – because this blind spot will convince you that the paradigm that you’re using is “correct” and that you don’t have any beliefs or baggage around a particular topic to release.


It will give you permission to stay small.


It will give you permission to say “but I like it, and I’m going to keep it” irrespective of whether it truly serves your journey of mastering your art.


This blind spot can keep you meandering in the maze of mediocrity for the rest of your days… even though it might feel like you’re “making progress”.


I know. I’ve been there.


And I’ve guided countless others through this maze over the years.


So what is this potential spanner in the works?


It’s the ego.


The ego’s job is to keep us safe. (It’s also a bridge which allows us to translate a lot of bigger picture work into the more tangible concrete things in the world.)


For the model we need to be aware of right now the ego is constantly working to maintain the status quo – to keep things coming back to our pre-defined (emotional) set points.


This means that we have a natural resistance to adapting.


We automatically look at everything we have invested in a given direction, and this slows us, and in some cases completely stops us, from evolving to the next stage of the project, or indeed the next stage of mastery.


Be aware, because this project may be a book you’ve been working on.


It may be your signature system that you’ve built your reputation on.


It may be a whole business that is only just getting traction.


It may be the mission statement or a huge project you’ve had your team working on for

years. You could have millions of dollars invested in it…


To have a realisation that you’ve had the ladder against the wrong tower, can be pretty crushing.


No wonder the ego wants to protect us!


The point is, mastery DEMANDS that when the times comes, you switch everything up in a heartbeat.


It also requires that you keep a keen awareness, and make decisions based on the information that this new awareness brings you.


Just because you’ve always had a particular goal, or just because you’ve invested a chunk of your life and resources into a project, doesn’t mean you can’t pivot.


And there are ways of doing this, and getting back on the track of mastery, without blowing everything up, or abandoning a desired outcome.


Bottom line?


Start with awareness.


And then if you need some help figuring it all out – be in touch.


This is what I do All. Day. Every. Day.


I’m reachable through Facebook (www.facebook.com/coachlauraleighclarke), and email ([email protected]).

You can also just hit reply to any of the emails I send you and you’ll reach me at my private inbox.





The Final Filter: “Is it fun?”


“Throw your soul through every open door”

Amy Winehouse

I often get asked by the folks I work with closely:

“Is there one major frame you can apply, universally, one goal you can frame everything else around that will make every other project fly?”

If there ever were an absolute to pin it all on, it would be the frame:

Is this going to be fun?

Life is too short to spend your precious moments working on something that isn’t fun.

But when it IS that is when the magic flows.

That is when the impossible becomes possible.

That is when miracles happen, and synchronicities align. This is when factions reunite and harmony in broken relationship is restored. This is where dysfunction leads to healing and bad news leads to deep insight and wisdom.

Sure, things crop up. Sometimes you have to pull out all the stops to not strike out. Sometimes you can feel lost and confused, and at others unstoppable, at the top of the world.

But if you’re using the frame of FUN then your soul is automatically calibrated for EXPANSION, and everything else takes care of itself.

Tune in, check your gut, check in with your heart, and if the answer is yes, go for it.

If the insights and approach in this report have resonated with you, then maybe we should talk.

I know how easy it is to read a report like this, and then let it sit on your hard drive as something you’ll start implementing “later”.

Later being code word for… when the planets align, or when I get this current project off my plate.

The thing is, mastery doesn’t happen in a vacuum.

It happens amongst the muck and bullets of daily life.

It happens through the tail spins, the overwhelm, and the highs and lows of everyday existence.

And if you’re ready to take the next steps on your road to mastery, so you can create everything that you want in your life, I can help.

Be in touch, and let’s have a conversation.

It may be that you’ll be a fit for one of the mastermind groups.

It could be that we hit it off, and we start working together on your goals and dreams.

Or it could be that we have a conversation and you just get a tonne of value from it to go and apply what you’ve gleaned from it on your own.

Whatever the outcome, you know that it’s not actually about the outcome, it’s about the process! So adopt a process that gets you results and start taking the actions where a new, up-levelled outcome might at least be possible.

Reach out. Drop me a mail. And let’s go from there.

To awesomeness and bad-assery!

Laura Leigh Clarke

Physicist, Geek, Business Coach and Prosperity Creator

P.S. I’m reachable through Facebook (www.facebook.com/coachlauraleighclarke), and email ([email protected]).

You can also just hit reply to any of the emails I send you and you’ll reach me at my private inbox.



Your Next Steps


We’re told that Mastery in any given area takes 10 000 hour.

But what if you could dramatically reduce this time by rigorouslyapplying critical thinkingto your core focus, each day and catapult your results to the next level?

Need more clients? More leads?

Want to get better at speaking?

Want to close more sales?

Become more effective at managing your team?

Become the coach that peak-performers want to hire?

>> You’veGot To Know Your CORE SKILL, and then have a SYSTEM to keep improving it <<

Go ahead and download the CORE SKILL CHEAT SHEET here:


The Entrepreneur's System for Mastery: How to Find, Define, and Master Your Core

Mastery, we're told, takes years. But what if you could condense this down to a matter of weeks? The key? Having a system to continually improve your core success skills - so you can achieve your chosen outcomes in record time. This book contains the distilled tools, philosophies, and critical thinking you need to move the needle not just on your business, but on your own personal abilities so you can systematically make more money, build better businesses, and ultimately master the art of living an expanded life. You won’t find these insights anywhere else. These are tools and techniques I've honed and refined working with the brightest and best business owners, and experts in business building and human potential. Everything within these pages has been vetted, explored, and applied repeatedly, making my clients and myself hundreds of thousands of dollars and saving years of wasted effort and frustration. Use this system to develop your core skills. Whether you want to: * enhance your powers of influence * become more persuasive in bring people round to your way of thinking * become more a more effective speaker * a more connected and influential sales person or negotiator * engage with and convert more clients * do more deals, write more business * become a devastatingly effective coach or therapist * improve team moral, or even * hack the inner workings of the your mind to become the best version of yourself. What you focus on gets improved. But more importantly, what you focus on, and think about critically, gets improved dramatically and systematically over the days and weeks that you work these principles. I originally created this book for my Black Circle Mastermind members: elite business owners who are committed to their own development as a mechanism to make more money, aligned with their highest values, whilst drastically increasing their effectiveness, and disrupting their respective industries. I hope that in reading this you will generate the incredible shift they have seen in applying this system too.

  • Author: Laura Leigh Clarke
  • Published: 2016-12-10 18:05:14
  • Words: 9479
The Entrepreneur's System for Mastery: How to Find, Define, and Master Your Core The Entrepreneur's System for Mastery: How to Find, Define, and Master Your Core