More Killer Google AdWords Tips & Why They’ll Crush Your Competition...

Table of Contents

AdWords [FREE] Video Training series

Start Here

Welcome to “More Killer Google AdWords Tips & Why They’ll Crush Your Competition.”

Why Google AdWords?

Make Sure You Get Found Online When Customers Are Performing A Search

5 compelling reasons to use AdWords:

7 key steps to creating a new Google AdWords account:

Additional Tips

Why every website owner needs Google Analytics

How to install Google Analytics

The Best Websites Are Definitely Mobile Friendly. Is Yours?

Optimising A Landing Page?

4 Key Reasons Local Businesses Fail When Using Google AdWords

Google AdWords Keyword Research

How do I use Google keyword planner?


Use Quality Keywords Over a Quantity of Keywords

The Biggest Landing Page Mistakes (And How To Avoid Them)

Are Negative Keywords Part Of Your AdWords Strategy?

Tools & Resources

6 Magic Words That Always Get Clicks

Copyright © Phil Adair

The right of Phil Adair to be identified as the author of the Work has been asserted him in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, or transmitted in any form or by any means, electronic or otherwise, without written permission from the author.

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Killer Tips For Google AdWords & Why They Crush The Competition.

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Learn what NOT to do… and what’s working now.

Learn fantastic tips and tricks to build your business online. Fast.

Discover how to:

•Avoid costly mistakes made by most AdWords advertisers

•Increase your sales

•Write killer advertising copy that gets clicks

•Profit using local advertising

•Dramatically increase click-through rates

•Determine what is and isn’t working using Google Analytics

•Double your website traffic overnight

Start Here

If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential.

But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time.

Does This Sound Like You?

Do you feel as if managing your online marketing is coming at you faster than you can handle it?

Do you fear the important things – like getting more customers, are falling through the cracks?

If so, you’re not alone. All of us have felt this way.

I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts.

I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done.

My Goal In Writing This Book

Throughout my online courses, website and podcast, my mission is to always give you the clarity, courage and the tools you need to succeed.

Phil’s Story…

Phil is a fully qualified Google AdWords Professional with satisfied clients Worldwide.

He has been advising businesses professionally in the digital marketing space for over 14 years, helping them succeed with their online strategies and overall online presence.

Phil could be described as a fast learning resourceful guy with a true passion for online marketing.

He has been trained in all aspects of Google AdWords Campaign Management.

He started his PPC career back in 2004, moving from customer service over to the AdWords team at a very progressive digital marketing agency before breaking away and starting his own business.

Phil’s resume highlights go something like this:

•Certified Partner: Google AdWords Qualified

•Worked as a Consultant/Advisor

•Worked with – and – for several small & medium sized businesses

•Worked with – and – for select larger businesses – some with ad budgets in the millions of dollars…

Over the last few years, Phil has been teaching Pay Per Click or PPC, particularly through his online courses – and also continues to consult with clients directly – advising them on PPC advertising and teaching businesses how to really kick goals and succeed online.

Having helped quite a few people gain entry into the world of PPC, he thought why not bring this message to the masses?

Phil’s areas of expertise are as follows:

•Google AdWords Training

•Search Engine Optimisation Training

•Social Media Training

•Landing Pages (Conversion Techniques/Psychology) Training

Phil blogs over at http://hotclicks.com.au

What other advertisers are saying about Phil Adair:

“They might appear overly simplistic, but I really saw results happening almost immediately.” I have been really satisfied with the turnaround. I have gained loads more customers and my business is growing again.”

Keith, Sydney.

“Phil’s methods really helped us and continue to do so. We lowered our Google spend dramatically. Great steps made in reducing those wasted clicks. These AdWords Tips have definitely been the most important part of getting our antique business found online.”

Julie M. Bruce

“I would highly recommend to anyone to go ahead and apply these principles to their own campaigns. They created a great revenue stream we didn’t even realise existed…”

Ray Davies, Sydney NSW

Welcome to “More Killer Google AdWords Tips & Why They’ll Crush Your Competition.”

I am super excited to share with you some of my personal favourites and highly effective tried and tested strategies for your ongoing Google AdWords success.

This is an indispensable collection of some of the very best tips available to online marketers seeking to improve their returns on their advertising. I know this, because I have repeatedly used these very principles over the years to maximise my own, and my client’s online campaigns.

Apply these to your campaigns and they will start to rock.

Apply these to your client’s campaigns and you will be looking like a rock star!

If you follow these tips and implement them, they will over time begin to change your business forever.

[*Early Warning Bell: *]Don’t be fooled. Some of these principles will seem like fundamentals – Clearly obvious must do’s. The reason that I’m giving them kudos here is that they deserve it and are often overlooked! Without applying the correct strategies from the get-go, your campaigns will only ever be average.

[*Your only goal: *]To generate as much business from your advertising budget – enabling you to achieve superb and ongoing results.

If you apply these principles and stay committed to monitoring them regularly, you will stand head and shoulders above the rest of the pack.

As Google love to tell you in their marketing blurbs, you don’t necessarily have to spend a fortune on AdWords to get a lot more oomph out of your pay-per-click advertising.

Still, even if you have the smallest of daily budgets, you have an obligation to yourself and your business to make sure your money is not being wasted. You also want to ensure that the “right” people are clicking on your AdWords campaigns.

By using Google AdWords correctly, you appear in the sponsored listings (these are displayed above and alongside the organic listings that also appear on the page.)

Again, this may sound expensive, though if managed properly, the money you spend can be very reasonable – taking your business or your brand into achieving real visibility and pulling in the targeted traffic that you need for true online success!

The Benefits Of Google AdWords

• Reach 90% of online users instantly

•Gain instant positioning for your business

•Control your spend with a daily budget

•Ability to split test ads to maximise their efficiency

•Decide exactly which pages to take you, searchers, too

•Focus your targeting on specific countries or areas

•Create and, therefore, manage your ads

I know how challenging and daunting Google AdWords can be, not just for the uninitiated, though even for the seasoned pros out there.

Professional advertisers who never stop looking for ways of staying ahead of the curve. Always looking to gain maximum exposure for their online advertising.

But the good news is: It doesn’t have to be intimidating – if you don’t let it!

Like anything we embark upon in life that is worthwhile, we must all acquire certain skill sets to achieve our objectives as we travel along life’s path.

If you want to be in the driver’s seat with your online marketing, then you’ve come to the right place.

Like many of us, I began my online marketing efforts by diving into AdWords with no experience or knowledge whatsoever.

How hard can this be I thought?

A few years back, I needed to advertise my business, though at the time I simply couldn’t afford to outsource this task. As with any start up you have to keep your outgoings as low as possible… The only solution available to me at that time was to be self-taught.

So began my quest to find the specialised knowledge I knew deep down would be essential for my online success.

However, the further I travelled along this steep path of discovery; the most complex things seemed to become.

Needless to say here, the results were just not happening, though my invoices from Google still were still arriving with alarming regularity.

I used to be the kind of person who tried to assemble flat pack furniture first, and when it all went pear-shaped, read the instructions. AdWords was no different when I began… You don’t need to make the same mistakes.

Unfortunately, there are numerous ways to burn through your budget within the AdWords platform if you jump in before you know what you’re doing.

Remember Google has a vested interest in spending your hard earned money…

Early disclaimer: I am not anti – Google, but I do know for a fact that it can be hugely daunting for the uninitiated.

Don’t expect to find a refund cheque in the mail when you’ve forgotten to pull the right levers inside your campaign management.

It’s often referred to as paying the Google stupidity tax. I know. I used to pay it. I learned the hard way. You don’t have to make the same mistakes.

This book will show you all you need to get started. Some of you may be familiar with AdWords, some not so, but the desired outcome for all of us never changes:

More Sales. More Profit. More Success.

Before we touch on these Google Tricks that I guarantee will improve your AdWords performance, let’s carry with us always a crucial fact to remember from this moment on…


Perhaps the most crucial fact you must keep at the forefront of all your advertising efforts is just one keyword: Relevance.

Yes, relevance. As Google’s advertising platform continues to grow daily –a service that most of now use daily in our lives, searchers the world over rely heavily on Google to provide the right answers.

To find this information we are all looking for online, Google oblige their visitors accordingly, providing comprehensive searches results, making them a very reliable (and also very successful and profitable) search engine in the process.

Alternatively what would happen if you typed your query into the Google search bar and constantly came up with irrelevant searches?

Searches that took you to pages that had nothing at all to do with your query?

You would, of course, become frustrated, maybe even a little annoyed and move on to perhaps another search engine.

Google are in no hurry to let that happen.

The point here is it’s going to be the same with your advertising: If your Google Ads aren’t relevant to the destination you’re sending them to, then you are deemed to be guilty of providing your potential customers with a poor user experience.

Remember that phrase: Poor user experience.

Your Goal: Avoid offering a poor user experience.

Relevant content will equal your online success.

This is perhaps one of the biggest reasons people fail with their online advertising goals.

Lots of visitors to your site may look good on your stats at a fleeting glance though your not looking for lots of traffic. You’re looking for the “right” traffic.

Some advertisers choose to drive traffic to a specific page on their website. Some create landing pages. All good advertisers have one common theme: To build and grow their business.

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

Why Google AdWords?

•Google AdWords has fast become one the most successful forms of targeting advertising in the world.

•But due to the huge potential Google AdWords presents, the market is becoming increasingly more competitive.

•Google is constantly introducing innovative technology and updates, as a way for businesses to stand out from their competitors.

I am crafting training that I wish I had available to me when I started my first company.

I’ve seen the impact a solid business can have on someone’s life. That’s why I can only encourage you not to miss out on this opportunity.

Advertisers have it tough. Whether you’re a small business owner getting started, or an established player in online advertising, getting your message out there has never been more competitive.

The good news? For advertisers who know what they’re doing, it’s never been more lucrative either.

In today’s world, there are thousands of AdWords advertisers making a great living from having created well-structured campaigns. There are also tens of thousands making enough money to pay off some bills, or pay for the holiday (or buy a new car.)

But for those of you just getting started, or for those of you who are struggling to get of the ground, these figures are meaningless.

The only thing that matters is what YOU can do to take charge of your own destiny.

Every small business owner knows that having a great website is not enough in today’s competitive digital economy. Can Google AdWords help your business success?

How do you stand out from the competition and get more customers to visit your website?

AdWords are the websites listed at the top and down the right side of every Google search. These are the websites that grab the searcher’s attention first.

Make Sure You Get Found Online When Customers Are Performing A Search

AdWords is where you want your business to be when customers do a Google search for your products or services.

You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.

You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.

AdWords advertising isn’t free, though it can be very cost effective.

You control the budget and decide where your ads appear — locally, regionally, and nationally. There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.

You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign.

You’ll know exactly where those new customers come from and what they do when they visit your website.

That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.

AdWords gives you the information you need to maximise your return on investment and grow your business.

Many business owners don’t have the time or the expertise to make the most of AdWords. They feel their time is better spent running their business.

“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.

AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.

Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.

But if you’ve never used Google AdWords before, and you’re wondering whether or not it’s worthwhile, this book is for you.

5 compelling reasons to use AdWords:

1.AdWords Is Scalable

One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads.

Google AdWords is highly scalable, which is why some businesses spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spending on that campaign.

You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and heads.

2.AdWords Is Measurable

Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels.

It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings.

In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are working or returning ROI.

3.AdWords Is Flexible

AdWords provides tons of options so you can customise your campaigns and ads to your particular needs; hyper-targeting the audiences you most want to reach.

For example, with AdWords you can:

Specify keyword match types – You can, for example, only display your ad to people who search for an exact keyword you specify, like “Sydney hotels” – filtering out traffic on general terms related to Sydney or hotels.

(With SEO you can’t define what you rank for, you can only hope for the best.)

Use ad extensions to display product images, a phone number, and a mega-pack of links to your site, your physical location.

Narrow your audience by location, time of day, language, browser or device type and more. A good portion of your SEO traffic may be worthless to you (for example, if you only need US-based leads, and half your web traffic comes from Australia), but in AdWords, you don’t have to display your ads around the world.

4.AdWords Is Faster than SEO

For new businesses and websites, it can take months to see results from SEO. This perceived “penalty” used to be referred to as the Google sandbox effect – people assumed Google was intentionally filtering new websites out of the results.

More likely the problem is that competition is fierce and it takes time for a website to “prove” itself and earn authority and links.

AdWords is a great workaround for new businesses because you don’t have to wait around so long to see results. While working on your site’s SEO, you can put resources into an AdWords campaign and start getting impressions and clicks immediately.

Because it’s so speedy, it’s also a good way to test whether a given keyword or audience is worth pursing via organic search – if it converts well in AdWords, you can deduce that it’s worth trying to rank for in SEO and build out your content in that area.

(Just one of the ways that AdWords and SEO are two great ingredients that taste great together.)

5.Your Competitors Are Using AdWords

Then, there’s peer pressure: The old “Everyone else is doing it, so why not you?” argument. It doesn’t work for jumping off a cliff, but it is persuasive when it comes to search engine marketing.

Do a few searches on keywords you care about. Your competitors are likely there in the sponsored results at the top of the SERP. Can you afford not to be?

Starting a brand new AdWords account?

7 key steps to creating a new Google AdWords account:

1.Establish Campaign Structure

Within one account, you can have as many as 1,000 campaigns. Decide what your goals are. Think about how you would like to organise your campaigns.

Common organisational techniques include:

•By product or service group

•By geographic location or region

•By seasonality

Campaign structure is important, because budgets are set at the campaign level.

Establish your campaigns based on how you want to allocate and manage your PPC investment.

2.Create Ad Groups

Once you have decided upon your campaign structure, you need to develop ad groups within each campaign.

Ad groups further organise/categorize your ad program. For example, you might create an ad group for each specific product or service.

TIP: Campaigns and ad groups often mirror the way your website is organised.

3.Set Ad Targeting

A campaign can target the Search Network only, the Display Network, a combination of both, or remarketing (where you are re-targeting previous website visitors based upon an action or lack of action taken on your site.)

4.Conduct Keyword Research

The key to successful keyword research is to understand how your customers search.

Don’t assume you know what they type into the search bar. Use the resources available to you to help identify the best keywords for your campaign.

Here are four factors you should consider when selecting keywords:

Search volume

Keyword relevancy

Paid search competition

Market click cost

Google’s keyword planner is an excellent resource to help you identify potential keywords.

You will want to include a few obvious search terms, along with your landing page URL, when using the keyword-planning tool.

This will allow you to identify additional search terms to include in your campaigns that are relevant to your product or service offering.

The tool will provide estimated bids and spend forecast.

5.Add Negative Keywords

Don’t forget the importance of negative keywords. The planner can also help you identify negative search terms that you will want to implement in your campaign.

Negative keywords help save you money by preventing your ad from showing on non-relevant search queries.

6.Set Keyword Match Types

There are four different keyword match types:

•Broad match

•Phrase match

•Exact match

•Broad match modifier

7.Write Great Ad Copy

Writing compelling and successful ad copy is not always easy. Be sure to focus on things that stand out and unique to your company.

Always include an easy-to-understand and unique call-to-action in your ad copy. Give prospects a reason to click.

Additional Tips

In addition to the basic checklist above, here are some additional things you may want to consider, depending on the client/account:

Utilise Ad Extensions

Don’t forget to take full advantage of Google ad extensions. There are several different types of ad extensions available, for example:

•Site links

•Call extensions

•Callout extensions

•Review extensions

Utilise the extensions that best meet your specific marketing needs and goals.

In general, ad extensions will increase ad impressions and will improve click-through rate. Here are a few of the ad extensions I recommend testing:

Site links

Site links are ad extensions that link to specific pages on your website.

Site links help search users get directly to what they are looking for on you site.

Site links can appear in ads at the top or bottom of the Google search results.


Unlike site links, callouts are not clickable. They allow you to include additional text within your search ad.

Callouts allow you to provide detailed information about your business, helping searchers to make more informed decisions before clicking on your ad.

Call Extensions

These allow you to include a phone number in your standard text ad. If tracking phone leads/sales is important to your business, call extensions are a must.

Don’t Forget Mobile

Today, understanding how and where users are searching plays a key factor in the success of your overall paid search program. Be sure to pay close attention to the device usage data and make necessary adjustments.

Mobile bid adjustments allow you to show your ad more or less frequently to users searching on their preferred device. Mobile bid adjustments can be set between a wide range starting at -90 percent to +300 percent.

A negative bid adjustment will decrease the number of times your ad is shown on a mobile device, while a positive bid adjustment will increase your mobile ad presence.

Be Aggressive

Based on my recent experience launching new Google AdWords campaigns, I no longer suggest that marketers take a gradual, “crawl, walk, run” approach. Today, I recommend a more aggressive methodology.

I believe that marketers should be fairly assertive with initial keyword bids and budgets. You need to collect the ad impression and click data required to start optimising your program.

This is especially true in popular market segments with highly competitive PPC auctions.

Don’t Set It and Forget It

You can launch a successful paid search program by following the basic steps outlined above. To maximise results, make sure you capitalize on some of the newer success factors, including site links and device targeting.

Getting the most out of your Google AdWords Account requires that you take the time to review and analyse your campaign results data. Paid search is not a “set it and forget it” marketing effort.

Why every website owner needs Google Analytics

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics.

Here are just a few of the many questions about your website that you can answer using Google Analytics:

•How many people visit my website?

•Where do my visitors live?

•Do I need a mobile-friendly website?

•What websites send traffic to my website?

•What marketing tactics drive the most traffic to my website?

•Which pages on my website are the most popular?

•How many visitors have I converted into leads or customers?

•Where did my converting visitors come from on my website?

•How can I improve my website’s speed?

•What blog content do my visitors like the most?

There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners.

How to install Google Analytics

First, you need a Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.

This should be a Google account you plan to keep forever and that only you have access to. You can always grant access to your Google Analytics to other people down the road, but you don’t want someone else to have full control over it.

Now let’s look at how you can get Google Analytics on your website:

To find the tracking ID and code snippet:

•Sign in to your Analytics account.

•Click Admin.

•Select an account from the menu in the ACCOUNT column

•Select a property from the menu in the PROPERTY column

•Under PROPERTY, click Tracking Info Tracking Code.

How do you sign up for Google Analytics?

To start collecting basic data from a website or mobile app: Create a new Analytics account if you do not have one.

Visit google.com/analytics, click the Sign in to Analytics button (top right), and follow the on-screen instructions. Set up a property in the account you have created.

Where do you put Google Analytics code?

It activates Google Analytics tracking by inserting ga.js into the page. To use this on your pages, copy the code snippet, replacing UA-XXXXX-X with your web property ID. Paste this snippet into your website template page so that it appears before the closing /head tag.

How long does it take for Google Analytics to kick in?

Processing latency is 24-48 hours. Standard accounts that send more than 200,000 sessions per day to Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.

[*Honesty tip: *]I would rather stick pins in my eyes than harp onto you about installing tracking.

p.s. It can be complicated at the start to understand the data you will now have available to you, though you’ve just got to do this! Okay, enough on this one.

The Best Websites Are Definitely Mobile Friendly. Is Yours?

It’s critical to accept today’s reality: our website visitors are increasingly accessing our sites from their mobile devices (and that’s most likely a majority of visitors.)

Whether with tablets or smart phones, we continue to see our online lives through the lens of a mobile device.

That’s why any and every landing page/website page you create must be responsive and mobile friendly. Ignoring this best practice will have a negative impact on your business.

If a prospect or customer visits your landing page from their mobile device, you have to make it just as easy for them to see, read, understand, purchase, or submit information on that device as it would be from a desktop or laptop computer.

Here’s a mind-boggling statistic: there are now officially more mobile devices than there are people in the world.

Recently the Internet was shaken when Google modified its algorithm to favour mobile-friendly sites, and sites that previously had performed well in search completely fell off Google search engine results page (SERP) because their sites weren’t mobile-friendly.

Basically, this was Google’s way of acknowledging that consumers are unequivocally going mobile.

Optimising A Landing Page?

From brick and mortar business owners looking to build their email list for the first time, to the most seasoned digital promoters, we’re all at different levels of marketing know-how.

But regardless of where you might fall on that spectrum, it never hurts to head back to the basics, and dig into the absolute best practices for your marketing.

Let’s start at the very beginning by defining exactly what a landing page is.

Landing Page Definition

What a landing page is not: For starters, a landing page isn’t just any page you arrive on for a particular website. It’s not necessarily your website’s homepage either.

Instead, a landing page is a webpage that is designed to take web traffic, and convert visitors in a particular way, for a particular reason.

In other words, landing pages are created to get people to do something (ideally, just one thing). And there are a few primary actions any business might want people to complete on a given landing page.

Subscribe to an email list or newsletter.

Download a piece of content (like an eBook or free report).

Register for a live and/or digital events like webinars or conferences.

Purchase an actual product or service being offered.

You might notice that all of these behaviours have something in common. They are all ways that anonymous or fleeting website visitors can be converted into leads.

That’s because at the end of the day, the primary purpose of any landing page, is in fact lead generation.

Landing pages are built to grow your email list (and your audience) so that you can promote future products and events to a warm audience, build a community, and grow your business.


For great landing page design, landing page headlines and advertisement wording should complement each other.

Since your AdWords quality score is determined by the quality of the content on your ads and landing pages, make sure your ad content closely matches your landing page.

Your score will improve by having consistent content between the ad message and the landing page.


Since they are the first things a visitor will read, landing page headlines should not confuse or bore, but compel a visitor to take a closer look.

Addressing a specific point that is related to the content of the website will catch a reader’s attention more than having a vague and uninteresting headline.


Good landing page designs have flawless grammar.

Always double and triple check your copy, and have someone else read it through.

In the example of an online retailer who is asking for visitors to purchase goods and provide personal and billing information, the trust of the customer can be risked if there are spelling errors and sloppy grammar.


For an effective way of building trust, incorporate testimonials, reviews, press mentions, guarantee seals, and third party trust and security certification (Better Business Bureau, VeriSign, etc.) into your landing page design.


After a visitor reads the landing page headline, it is crucial that they know what to do next. Use a strong call-to-action to lead them to the next step.


Identify the keywords people interested in your service might be searching for and use words such as:

•“Get started”



•“Download Now!

A conversion button should stand out and be placed right below a call-to-action or have the call-to-action as the button. However you choose to do it, the button should be big, bright, and easy to see.

PRO TIP: Be really specific with the CTA button copy on your online forms. Just adding one word after “Submit” can increase conversion rates by as much as 320%.


The space a visitor sees without having to scroll is where the most important parts of the landing page should be. Place the call-to-action above the fold and in a location where the viewer’s eye will scan too.

Never have the button or form in a place where it has to be searched for.


Optimise a landing page for conversions over time. Run A/B tests and change copy, images, and call-to-actions to see what resonates most with users.

In addition to A/B testing, testing two completely different landing page designs against each other can be beneficial in the long run.

PRO TIP: A/B testing is where two versions of a landing page or form are tested against each to see what gets more conversions.


The best landing page designs use imagery to draw in viewers. Implementing videos of user testimonials and product images in a landing page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product.


Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. Lots of links may make sense on a regular home page, but on a landing page, simplicity is key.

We all know that Google AdWords has fast become one the most successful forms of targeting advertising in the world.

But due to the huge potential Google AdWords presents, the market is becoming increasingly more competitive.

Google is constantly introducing innovative technology and updates, as a way for businesses to stand out from their competitors.

So, now armed with a little insight as to how Google use their platform to gain more business, let’s begin with step our first tip to build yours!

4 Key Reasons Local Businesses Fail When Using Google AdWords

You’ve likely heard other business owners trashing Google AdWords as expensive, complicated, and ineffective. Good, let them! That just means there’ll be less competition for you.

AdWords does get a bad rap in many circles, and while clicks are expensive for most people and the interface complex, most of the time when advertisers get bad results, they only have themselves (or those they hire to manage their campaigns) to blame.

There are four main reasons local businesses fail with Google AdWords. Let’s cover them briefly here so you know what you’re in for.

1.No landing page or an awful landing page.

The first page a visitor to your site lands on after clicking on your Google ad is called the landing page. A landing page is an essential part of your AdWords campaign, and a good one can instantly double your leads from AdWords (without spending a cent more on clicks.)

Not having a dedicated, high-converting landing page is a huge mistake. Based on experience, we estimate the typical local business website converts somewhere around 5 percent. On the other hand, a better-designed landing page can easily convert at 10 percent to 20 percent.

Even if we assume it just converts on the low end — around 10 percent — versus the 5 percent for the typical website, you’d double the amount of leads you get for the same money spent.

That means for every $1,000 you spend, instead of getting 10 leads, you’re now getting 20. That difference could literally make or break your month or year.

2.Horrible ads with low click-through rates.

Most Google ads say basically the same thing. (And, quite frankly, they’re not all that compelling in the way they say it.)

As with landing pages, a high-converting Google ad with a high click-through rate (CTR) can also instantly double your leads. And the best part is that Google rewards you for having high-converting ads. So not only will doubling your CTR get you twice as many potential leads, but you can also end up paying a lot less per click.

That’s because Google has an algorithm known as Quality Score that determines how much you pay for clicks. In AdWords, just because you bid the most for a keyword doesn’t guarantee your ad will show up in the top position. Google rewards relevancy.

And if you can show Google your ad is more relevant than your competitors (and CTR is the number-one factor used to determine relevancy), you can end up ranking higher than your competitors, yet pay less per click than they do.

3.No conversion or call tracking.

We’ve seen that 60 percent to 70 percent of the leads for local businesses come in the form of a phone call. Furthermore, phone call leads tend to be higher-quality leads because someone who’s really a hot lead is most likely going to pick up the phone and call rather than just submit the information through a form on your website.

If you’re not tracking call conversion, then you’re missing out on not only 60 percent to 70 percent of your leads, but also you’re hottest leads.

Not tracking call conversions also means you’re not going to be able to optimise your AdWords campaign well.

You can throw a ton of money away on bad clicks if you’re not tracking calls and have the data that shows you which keywords and ads are making the phone ring and which ones are not.

4.Poor campaign structure.

With all the AdWords books, articles, and training courses available, it’s somewhat surprising we even have to mention this. However, we still see AdWords campaigns every week that are set up poorly (many times by agencies that should know better) and don’t even adhere to basic best practices.

One example of poor campaign structure is a single campaign that runs on both Search and Display Networks. Search and Display are two utterly different beasts, and they should [_never _] be lumped together in a single campaign (in fact, I urge you to avoid using the Display Network to advertise your local business, until you develop strong AdWords skills and seek additional training).

Other examples include only having one ad group, having too many keywords, and going too broad with the keywords in your campaign.

AdWords may not work all the time for every local business – there are some situations where due to high click costs, budgets, internal sales problems, or other issues that even a well-structured AdWords campaign won’t generate a high enough ROI.

However, in my experience, that’s the exception much more often than the rule.

Google AdWords Keyword Research

The Beginner’s Guide To Success With Your Google AdWords Campaigns.

What is keyword research?

It all begins with words typed into a search box.

Keyword Research with Google AdWords is one of the most important, valuable, and high return activities in the search-marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It’s not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking.

In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche

Keyword research is a practice used by search engine optimisation professionals to find and research actual search terms people enter into the search engines when conducting a search. Search engine optimisation professionals research keywords in order to achieve better rankings in search engines.

What is a long tail keyword?

Three good reasons to target long tail keywords! Long tail keywords are those three and four keyword phrases that are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Long tail keywords and ranking

It is much easier to rank for long tail keywords than for more common keywords. Another benefit for focussing on long tail keywords is that, although these keywords are used less in search, the visitor that finds your website using them is more likely to buy your service or product.

The longer and more specific the search terms are, the higher the chances of conversion are. I am currently looking for a cottage in France to spend our next summer vacation.

I started my search with the term ‘vacation France’. I quickly discovered I wanted to go to the Dordogne, and preferred a house in the countryside. My search still continues, but now I use terms like [vacation house countryside Dordogne]. A long tail keyword.

Using this keyword, I found new sites, which more closely resembled my vacation wishes. Chances for me to book my vacation largely increased.

What is a keyword SEO?

Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimised for search engines “speaks the same language” as its potential visitor base with keywords for SEO that help connect searchers to your site. Keywords are one of the main elements of SEO basics

In other words, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Implementing keyword SEO will help your site rank above your competitors.

This is why developing a list of keywords is one of the first and most important steps in any search engine optimisation initiative. Keywords and SEO are directly connected when it comes to running a winning search marketing campaign.

Because keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

What is the Google keyword planner?

Keyword Planner or Keyword Tool is a free AdWords tool for new or experienced advertisers that’s like a workshop for building new Search Network campaigns or expanding existing ones.

The Keyword Planner is a part of the Google Adwords advertising platform. It allows users to research and analyse lists of keywords for use in pay-per-click campaigns. The keyword planner is designed as a paid search tool but its data is nonetheless extremely useful for SEOs.

How do I use Google keyword planner?

To use this tool you do need a Google AdWords account. Once you have that set up log into Google AdWords, and this will be your Google AdWords home page. Once you’re here, click on the tools and analysis button at the top. Then, click Keyword Planner.

Learn how to use the Keyword Planner tool effectively to lay the groundwork for a successful campaign on Google. Make the most of your experience when using the AdWords keyword tool.

The Google AdWords Keyword Planner tool is a useful resource for building strong keyword lists and helping to get your PPC campaign off to a running start. A free-to-use feature within AdWords, its tools for generating keyword ideas and bid estimations can help you plan your marketing strategy.

By using the AdWords Keyword Tool, you can search for keyword and ad group ideas, see how a list of keywords might perform, and even combine keyword lists to create new ones. It can also help you choose competitive bids and budgets to use in your campaigns.

For example, let’s say you run a Sydney-based business selling locally made and sourced maple syrup across the country. The AdWords Keyword Tool can help you identify terms, phrases, and words potential customers are searching for related to your business that you may not have thought of before.

You may be bidding against the phrase “handmade syrup” and “locally sourced syrup,” but the AdWords Keyword Tool might uncover related and frequently-searched terms like “breakfast condiment,” “handcrafted syrup,” etc.

Once you understand the basics of using the AdWords Keyword Tool, there are several strategies you can adopt to help take your campaign to the next level. Check out these tips on how to use the Keyword Planner to help your ad find its way to a potential customer’s search the moment they want what you offer.

Use Basic Filtering to Refine Your Audience & Budget

When you start using the Keyword Planner, you’ll be given four options:

Search for new keywords: Allows you to type in a phrase, website, or category to generate new ideas.

Multiple keyword lists: Combines two separate lists that you’ll input to create new keyword combinations.

Get search volume and trends: Shows the historical trending and search volume data of keywords.

Get click and cost performance forecasts: Gives you performance projections for your keyword lists based on average bids and your budget.

When you input keywords into any of these options, you’ll get a list or report which you can then filter based on a variety of elements:


Location: Gives search volume data and trends based on a specified geographic location or range.

Language[*:*] Gives search volume data and trends for a specific language. This could be especially useful if you have multiple language versions or pages of your site (for example, English and Spanish).

Search Network: Determines where the provided data comes from. The default data source is from Google; however, you may also choose Google and Google Search Partners.

Negative Keywords: Filter out any words or phrases that you don’t want to see in your results. For instance, if you don’t want to target anything with the words “cheap” or “free,” this is where you enter those restrictions.


Lets you enter a specific date range so you can see average monthly searches for that time period. You can also compare two different date ranges. This could be especially useful in determining if certain keywords perform better during different times of year, to help you strategise your campaign timing.


Average Monthly Searches: Filters keywords based on average monthly searches for selected dates. Keywords with extremely high search volume (generally 10,000+ average monthly searches) are more difficult to compete for, with a higher suggested bid.

If you’re just starting your campaign, focusing on keywords with mid-level search volume may help you avoid spending too much of your budget on too few keywords.

Suggested Bid: Allows you to see keyword options that could help you stay in better control of your budget. Your suggested bid is calculated by taking into account the cost-per-click (CPC) that other advertisers are paying for keywords with the same location and Search Network settings you’ve selected.

Ad Impression Share: The number of times people will see your ad, divided by the total number of searches that matched your keyword exactly in the last month for your targeted location and network.

Organic Impression Share: The percentage of times a page from your website showed up in a regular, unpaid web search for a keyword. (Note: this is only available if you’ve joined your Google Analytics account to your AdWords account.)

Organic Average Position: Shows how pages from your website rank in regular, unpaid searches compared to pages from other websites. (Note: this is only available if you’ve joined your Google Analytics account to your AdWords account.)

Competition: Lets you filter keywords by how difficult it will be to receive a top position with them. You can filter by high, medium, and low difficulty. For small businesses, it’s generally recommended to filter for medium to low difficulty, as these tend to have a lower suggested bid, so you can make more of your budget.


Lets you further narrow your research to show only ideas that are closely related to your search terms or content, keywords that are already in your plan, and more.

While the purpose of filters is to whittle down your keyword list or report, remember not to set too many restrictions. Consider starting general, using just one or no filters to start, and testing out the filters to make sure you aren’t overlooking any opportunities.

As you become more familiar with keywords in your industry and the filtering options available, you’ll start to find what filter options work for you.

Now that you have the basics on how to use the Keyword Planner, it’s time to explore some strategies for making the most of it.

Use Quality Keywords Over a Quantity of Keywords

If you’re struggling to think outside the box for keywords, or to find ones that are relevant to your business, the Keyword Planner can help you discover new terms and phrases potential customers are using to search for businesses like yours. The tool allows you to view Google-recommended keywords generated by:

Keyword: Type in words or phrases relevant to your business or website to get new ideas or longer-form keywords you may not have considered before.

Landing Page: Enter a specific page on your site (or any site), and the tool will read the page and generate relevant keywords.

Product Category: Select which product categories best describe your business to discover popular keywords frequently searched within your industry. This could help you identify keywords that you might not have realised potential customers are using to search for businesses like yours.

When analysing the suggestions the tool gives you, keep in mind that if a keyword has high search volume, there might also be a lot of competition for it, raising its suggested bid. Try to choose keywords that are realistic for your campaign, and that won’t absorb the majority of your budget.

Target Your Ads to Your Geographic Audience

Effective targeting can be especially useful to business with a smaller marketing budget. The Keyword Planner’s targeting filters allow you to customise where your ads show up based on language or location.

This may be particularly useful if, for example, your business has a physical storefront, and you’re therefore hoping to reach more people searching around your location.

While a keyword may have a high search volume nationally or across other wide areas, the target filter can help you determine whether it’s a popular and relevant term in your local area. Back to our Sydney-based maple syrup business example, you can set your target filters to whatever specificity — whether that’s within your city (Sydney), state (New South Wales), country (Australia) and beyond.

Your results in the keyword planner tool will show the average monthly search volume, search trends, suggested bid, etc., for Sydney, Gold Coast, or whatever you’ve set as your geographic area.

These filters will also let you design your campaigns around different languages. If you find that your company is popular with both English and Spanish speakers, using the AdWords keyword tool helps you find the most relevant keywords in each language, so you can create separate ad groups to reach both audiences.

Prepare for What Your Competitors Are Paying

The competition level for keyword choices can substantially inflate their costs. Based on how many other people are bidding on it, a particular keyword’s competition level is ranked low, medium, or high.

High competition keywords cost more per average bid, and using them may make it more difficult — and expensive — for your ad to gain a top-level viewing position.

Using the AdWords keyword tool can help you find effective keywords that fit your budget by showing you what other advertisers are paying for keywords.

The tool’s suggested bid column shows the average amount being spent to rank in a top level position for a particular keyword. You can see which of your desired keywords are within reach of your budget, and build your campaign around them to improve your chances of being seen by potential customers.

While the suggested bid feature provides a good estimation of general costs, Google’s first page bid estimate tool provides an estimate of how much it will cost to rank on the first results page based on the Quality Score of your keywords and current competition for them.

To view the estimated first page bid metric for your keywords, follow these steps:

Visit the Keywords tab and click the Columns button

Select Modify columns from the drop-down menu

In the “Attributes” drop-down menu, add Est. first page bid, and click Save

You can do the same to view your estimated top of page bid (add Est. top page bid and save)

If the first page bid estimate is very high, it may mean that your keyword’s Quality Score is poor. You can click the Help bubble next to your keyword to find more details.

Analyse Your Plan to Help Make the Most of Your Budget

As you discover keywords that are viable options, click the button to the right of the column to add them to your keyword plan. This will temporarily store your potential keywords.

Once the keywords are in your plan, you can set a daily budget, bid maximum and location to receive a detailed forecast about the potential for the keywords that you’ve chosen.

Once you have a list of 10-20 keywords for your group, clicking on the Review Forecasts button will display the estimated clicks, impressions, average position, and average conversion rate for your potential keywords so you can analyse whether they’re realistic for your budget range.

Use your findings to add and delete keywords until you have a refined list that will help make the most of your budget.

The AdWords Keyword Planner is a useful tool to lay the groundwork for a successful PPC campaign.

No matter your budget or company size, this tool can help you customise your keywords for more efficiency. Keep these strategies for how to use the Keyword Planner tool in mind to help your online marketing campaign succeed.

Ad Groups? What Are They – And How Do I Set Them Them Up Inside My AdWords Account For Success?

An ad group contains one or more ads that target a shared set of keywords.

You set a bid, or price, to be used when an ad group’s keywords trigger an ad to appear. This is called a cost-per-click (CPC) bid.

Organise Your Account With Ad Groups

Organising your account allows you to better serve the right ads to the right customers, and it allows you to better track the effectiveness of your advertising efforts.

When people are searching online and they type a word or phrase, they’re looking for information that’s closely tied to those words.

For example, if Dave types digital cameras and he sees an ad for Camera tripods, he probably won’t click the ad.

To show ads that are relevant to the searches of people you’re trying to reach, bundle related ads together with related keywords into an ad group. That way, all of your related ads can be shown to customers searching for similar things.

Organise Your Ad Groups

A common method for organising an AdWords account is to organise with a category or business goal in mind.

For many businesses, the way your website is structured is a good place to start, where each ad group representing a different page or category on your site.

Ad groups can help ensure that your ads are relevant to your keywords.

For example, for your camera campaign, you may want to create separate ads for digital cameras and compact cameras.

You can create ad groups for each type of camera, each with its own set of focused, relevant keywords.

For example if it was a television campaign, you can also create an ad group for each type of television you sell, such as flat screen and plasma TVs.

You can also set prices for individual keywords within the ad group.

How To Create An Ad Group:

•Sign in to your AdWords account.

•Click the Campaigns tab.

•Under All campaigns, click the name of the campaign that you’d like to add an ad group to.

•Click the Ad group’s tab.

•Click the + Ad group button.

•On the “Create ad group” page that appears, follow the instructions to complete your new ad group (you’ll be given the chance to create an initial ad and its keywords).

Click Save ad group.

For instance, you are selling surfboards for both men and women. You set two different campaigns, one for men’s surf -boards and the other for women’s surfboards.

Let’s name them Men’s Surfboard Campaign and Women’s Surfboard Campaign. You have beginner’s surfboards, Intermediate Surfboards and Performance Surfboards for both men and women.

Now you create 3 ad groups based on these categories (Beginners, Intermediate and Performance) in both the campaigns.

Let’s name these 6 ad groups as:

•Men’s Beginners Surfboards

•Men’s Intermediate Surfboards

•Men’s Performance Surfboards

•Women’s Beginners Surfboards

•Women’s Intermediate Surfboards

•Women’s Performance Surfboards

• Now you have 6 ad groups, each of them has two key components, ads, and keywords

How many keywords should be in my ad group?

The best rule of thumb is to use no more than 20 keywords per ad group.

Sometimes you can get away with using a few more, but exceeding a 20 keyword limit is a sign that your ad copy isn’t matching the keyword being searched as closely as it could.

Strategies to optimise your ad groups:

Identify an ad group per keyword group (theme)

Add diverse titles and texts for your ads.

Remember to integrate your keywords into the URL’s that will appear on your ads.

The Biggest Landing Page Mistakes (And How To Avoid Them)

What is a Landing Page?

In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on.

However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.

This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal.

Types of Landing Pages:

There are two basic types of landing page, “Click Through” and “Lead Generation” (also referred to as Lead Gen or Lead Capture pages).

Click Through Landing Pages  (as the name implies) have the goal of persuading the visitor to click through to another page. Typically used in ecommerce funnels, they can be used to describe a product or offer in sufficient detail so as to “warm up” a visitor to the point where they are closer to making a purchasing decision.

There are many uses for lead generation or landing pages. Here are some examples:

eBook or white paper

Webinar registration

Consultation for professional services

Discount coupon/voucher

Contest entry

Free trial

A physical gift (via direct mail)

Notification of a future product launch

All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions, as the ad doesn’t provide sufficient information for someone to make an informed decision.

This is where the click through page comes in. As a result, the destination page from a click through page is typically the shopping cart or registration page – now with a much higher chance of conversion having passed through the details of the landing page.

Lead Generation Landing Pages are used to capture user data, such as a name and email address. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time. As such, a lead capture page will contain a form along with a description of what you’ll get in return for submitting your personal data.

Are Negative Keywords Part Of Your AdWords Strategy?

Negative keyword: Definition

A type of keyword that prevents your ad from being triggered by a certain word or phrase. Your ads aren’t shown to anyone who is searching for that phrase. This is also known as a negative match.

For example, when you add “free” as a negative keyword to your campaign or ad group, you tell AdWords not to show your ad for any search containing the term “free.” On the Display Network, your ad is less likely to appear on a site when your negative keywords match the site’s content.

I cannot place enough emphasis on the importance of making this one of the very first things you do when setting up your campaigns.

If you already know about negatives, then great.

Though if you’re a little hazy on them, then you should know that all good negative keywords specify which keywords you do not want your ads to trigger for.

Step-by-Step Instructions

1.Sign in to your AdWords account.

2.Click the Keywords tab.

3.Click Negative keywords.

4.You’ll see two tables: “Ad group level” and “Campaign level.”

5. Add negative keywords at the ad group or campaign level by clicking the +Keywords button above either table.

6.Use the drop-down to select the ad group or campaign that you’d like to add negative keywords to.

7.Add one negative keyword per line in the text field. If you’re adding negative keywords to a search campaign, you can also choose a match type. For Display and Video campaigns, all negative keywords are automatically considered broad match.

•To add broad match negative keywords, you’ll need to add the synonyms, singular version, plural version, and other variations such as cup, glass and glasses

•To add a negative phrase match keyword, surround the term with quotation marks—for example, “wine bottle”

•To add a negative exact match keyword, surround the term with brackets—for example, [bottle opener]

8.Click Save.

I am frequently appalled when I find that customers are often paying for keywords that are totally unrelated to their business.

It’s not uncommon clients of Google to be burning through thousands of dollars or more each month through not correctly utilising negative keywords. Or worse still, not using them. Ouch.

Using negative keywords properly is an absolute essential in any campaign.

I have personally inherited numerous AdWords accounts on “life support” and this is one of the key indicators that the patient (client) is in serious trouble.

I cannot stress enough that this element is one of the most overlooked tools. Business owners simply forget to add them!

Don’t be one of them. Start building your list today!

Tools & Resources

I thought it would be helpful to create a resource page that you can always come back to for all of your online marketing requirements.

I have tested every recommendation on these pages.

Many of the resources listed here are crucial to running my business (or were crucial to developing my Hot Clicks site to where it is today).

Before digging into these awesome resources I know and trust, an important disclosure:

Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.

Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.

Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.


Landing page software. Undeniably great. Simple to use. Effective. Say no more. The industry favourite for creating beautiful landing pages.

LeadPages is by far my favourite tool for creating high-quality landing pages quickly and easily.

LeadPages helps you convert viewers into subscribers or buyers. Best of all, it works both with WordPress and non-WordPress sites.

I highly recommend using LeadPages for your first info product.


The best email marketing automation platform, hands down.

Drip is the most cost-effective way to use email marketing automation to grow your business. Join for free today, and see what Drip can do for you.


All of my niche websites are hosted on SiteGround. Why? Because of their outstanding speed, amazing uptime and the best support.

Hotclicks.com.au started on SiteGround’s easy-to-use and affordable hosting platform. Also, they provide fantastic customer service.

I highly recommend using SiteGround for your first or existing site.



I’m a huge fan of making life easier and setting up systems to make running your business easier. Since I started my business, I have always used scheduling software to make sure I have regular content going out to my customers.

Now that is not to say that I don’t engage with customers. There is no point pushing out content every day and then not engaging with those potential customers. So ‘live’ content and engagement is really important.

In the past, I have tried Hootsuite and Buffer. Although they were great, there was still work to do in uploading your content weekly.

With SmarterQueue, you can create libraries of different types of content and then create a schedule around those libraries to push out your content at specific times.



Canva makes design simple for everyone. Create designs for Web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and much more. An excellent resource.


Create the most eye-exploding photo you’ve ever made, with the Pic Monkey online photo editor. Add text, effects, or overlays.


Typecast works just like the web, with an infinite canvas. Design a working prototype using simple visual controls then export production-ready HTML & CSS or share by URL.


Free stock photos. A quick note on licenses: all the images here at Unsplash are free stock photos. However, the license may vary. Many are “Creative Commons Zero,” which means they are free to use for any purpose, including commercial, with no attribution required.


Wordstream’s Free Negative Keyword Tool is an essential tool for creating successful Google AdWords Campaigns. A superb resource for any online marketing expert.


This is an incredible resource, filled with tools to help you grow your website and your email list. There are tools to capture email addresses, increase social sharing, understand your site analytics, and more. It integrates with all the major email providers. Try out one tool or use them all.


The spell-check tool I go to always. Through my browser, anything I write automatically goes through their database of spelling and grammatical checks to make sure I write properly. Nothing worse than posting something littered with typos.


Scrivener is a powerful content-generation tool for writers that allows you to concentrate on composing and structuring long and difficult documents.

While it gives you complete control of the formatting, its focus is on helping you get to the end of that awkward first draft.


This tool should be a given, but I’ll say it. When you’re working abroad, you need a virtual location to safely store documents while allowing everyone access that needs it.[+ +]Dropbox is that solution.


This is a well-known tool, but it’s one that’s essential for keeping communication going affordably.

Sometimes you just need a voice-based or video chat.

Forget high international phone rates. Skype keeps you connected no matter where you are in the world.

6 Magic Words That Always Get Clicks

People are curious. They want to know secrets, tips, and the answers to their burning questions.

You may have the best articles and blog posts in the world on your website, but if your title isn’t enticing enough to make people click on it, content doesn’t matter. That’s just the way it works.

Many writers don’t write titles to get clicks. It’s just not what we’ve been taught. We want to write for art and for beauty.

Writing for clicks seems almost like a sell-out to the commercial gods that want to suck your art-loving soul. But it’s not.

In fact, writing titles with clicks in mind is what will save your blog, increase your traffic, and get you the numbers publishers are looking for.

Instead of burying your content under a flowery title with vague references to the material, make it easy for readers to find the posts they are looking for.

Use one of these six magic words. You’ll start getting clicks and new readers.


Using “Who” in your title will help people get connected with the movers and shakers of the world–or at least the ones relevant to your topic.

•The 5 Agents Who Will Change Your Life

•Who is the Real Hero of the Election?

•Channel 9 Already Knows Who Will Win the Next Bachelor – Do You?


Your readers are curious. Give them the facts they want. They’ll give you the clicks you want.

•What To Do When Your Book Isn’t Selling

•What to Watch for During the State Of Origin

•What the Olympics Really Did to the British Economy


Are you covering time sensitive information? A sense of urgency will help compel people to click on the title and read your content instead of scrolling past it on the screen.

•When to Quit Your Job

•When the World Will End – It’s Closer Than You Think!

•When Will Reality TV Die?


If you are writing about a location, answering the “where” question is one of your best strategies.

Where will my next vacation be?

•Where to Get the Best Sushi in Sydney

•Where to Camp in the National Parks

•Where to Get Free eBooks


Do you know a six year old? “Why” is probably their favourite question.

Not much changes as we age. We want to know the root of a situation. We want to know the why.

•Why You Need to Pay Attention to Your Score

•Why Your Diet May Be Killing You

•Why No One Likes Your Book


We’re a DIY obsessed world. Follow up “how” with “to” and you have a dynamic duo that people will read and share with their friends. If it helps them, they’ll want to help others by passing it on. It all starts with the title.

•How to Write a Killer Book Proposal in 45 Minutes

•How To Make Money With Your Author Blog

•How To Keep Your Inbox At Zero

The magic is these words don’t have to do with any sort of spell. Their magic lies in the fact that they answer the exact questions your readers are asking.

Knowing your audience and what they will be looking for will help you not only write clickable titles but helpful content. Write to get clicks. It isn’t a bad thing.

I really hope you have enjoyed this book. I hope you’ve learned some new skills to apply to your online marketing. Keep going and remember to never, ever give up on your dreams!

AdWords [FREE] Video Training series right here >>

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Phil Adair

Hot Clicks Pay-Per-Click Online Marketing
Suite 12, 5th Floor, Dymocks Building
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More Killer Google AdWords Tips & Why They’ll Crush Your Competition...

If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential. But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time. Does This Sound Like You? • Do you feel as if managing your online marketing is coming at you faster than you can handle it? • Do you fear the important things – like getting more customers, are falling through the cracks? If so, you’re not alone. All of us have felt this way. I Know How You Feel I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts. I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done. Welcome to “More AdWords Secret Hacks Revealed.” Killer Google AdWords Tips & Why They’ll Crush Your Competition... Also included with this eBook: New [Free] Video Training Series The Winning Advantage: Creating Successful AdWords Campaigns For Your Business Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.
 Fast. http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries (Please copy and paste into your browser) Learn what NOT to do... and what's working now! What you'll be learning on this Free Video course: Video #1: 7 "Rookie" Mistakes Made By AdWords Users, And What To Do About It! Video #2: How To Write "Killer" Ad Copy That Converts Those Visitors Into Customers Video #3: Winning Tactics That = Online Success! Easy-To-Implement Marketing Strategies To Get Your Business Running Successfully On Google AdWords. 
 What these Google AdWords Hacks will do for you and what you will learn: - Reach 90% of online users instantly - Gain instant positioning for your business - Control your spend with a daily budget - Writing the perfect ad - Keyword research the right way - Starting with the end in sight Download the eBook now to find out how, and get started! More Sales. More Profit. More Success. Best, Phil Adair About Phil Adair Phil is a fully qualified Google AdWords Professional with satisfied clients Worldwide. He has been advising businesses professionally in the digital marketing space for over 14 years, helping them succeed with their online strategies and overall online presence. Phil could be described as a fast learning resourceful guy with a true passion for online marketing. He has been trained in all aspects of Google AdWords Campaign Management. Phil’s resume highlights go something like this: ● Certified partner: Google AdWords ● Worked as a Consultant/Advisor ● Worked with - and - for several small & medium sized businesses ● Worked with - and - for select larger businesses - some with ad budgets in the millions of dollars... Over the last few years, Phil has been teaching Pay Per Click or PPC, particularly through his online courses – and also continues to consult with clients directly – advising them on PPC advertising and teaching businesses how to really kick those goals and succeed online. Having helped quite a few people gain entry into the world of PPC, he thought why not bring this message to the masses? Phil’s areas of expertise are as follows: • Google AdWords Training • Search Engine Optimisation Training • Social Media Training • Landing Pages (Conversion Techniques/Psychology) Training

  • Author: Phil Adair
  • Published: 2017-06-15 05:50:18
  • Words: 12356
More Killer Google AdWords Tips & Why They’ll Crush Your Competition... More Killer Google AdWords Tips & Why They’ll Crush Your Competition...