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How To Make Money With Shopify: Learn How Shopify Works & Start Profiting This W

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THE BEGINNER’S GUIDE TO SHOPIFY

Starting an Online Business from Scratch Using the Shopify E-Commerce Platform

By Ava Reed

Copyright © 2017 by Ava Reed. All rights reserved.

No part of this guide may be reproduced in any form without permission in writing from the publisher except in the case of brief quotations embodied in critical articles or reviews.

Legal & Disclaimer

The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.

The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author’s knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.

Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.

You agree to accept all risks of using the information presented inside this book.

You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.

Table of Contents

Disclaimer

Chapter 1: Introducing Shopify

Chapter 2: Setting Up Your Shopify Shop

Chapter 3: Customize Your Brand

Chapter 4: Getting Ready To Launch

Chapter 5: Defining Your Product

Chapter 6: Receiving Your First Order

Chapter 7: The Ins And Outs Of Shipping

Chapter 8: Advanced Tip To Boost Your Store

Chapter 9: Marketing Your Online Store

Chapter 10: Wrap Up

Additional Helpful Links

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[] Chapter 1: Introducing Shopify

Have you ever thought about creating something with skills and wit that you could sell online? Maybe you could make a lot of money from it! How about wooden desks made from wood you found down by the lake? Or the t-shirt designs that you have been working on in your sketchbook? Maybe you create custom floral bouquets for friends and family but don’t know how to create a website to expand your reach and manage the orders. You don’t know where you could sell or how to get started.

Shopify is a new, easy way to do just that! Shopify does all the hard work for you. Now you can plug and play in a way that is customized for you and the brand you want to convey. If you already use email, Shopify doesn’t require too much more knowledge. It is very easy, and you’ll have all your customers thinking you spent endless nights putting together your exquisite website.

The internet is gaining more of our shopping traffic than ever before and the transition is not expected to slow down any time soon. Don’t miss out on being a part of this transition; you don’t want to be wondering how the internet works, you will want to be ahead of what is next. Just by reading this manual you are starting to put your hand in the future of e-commerce. But, even after you’ve read through this e-book, do not go back to your old, I encourage you to put these strategies to good use and start selling on Shopify now!

No matter what you plan to sell or how much you plan to sell, I’ll walk you through some of the best practices to set up your Shopify account for a road to success. When you are ready, you will be able to use these steps to create an account, customize the look and theme of the site and make your page POP! You will stand out from the rest and create your unique storefront. Lucky for you, you are taking the first steps by reading through this eBook. Follow these steps and you’ll make sure your business is sticking out from the rest.

Once you have established a unique look, we can dig into your skills tool box and discover which products you might be interested in selling. This will help us to determine best practices for how your business will operate through Shopify. Many factors go into selling a product: sustainability, shipping, and marketing. What channels will you use to drive traffic to your website once it is up and running? Don’t worry, I’ll walk through it with you. I’ll also provide some advanced tips to help you make an impact on the future of ecommerce.

[] Chapter 2: Setting Up Your Shopify Shop

Ready to get started? Head over to Shopify, and start your free trial. Once you are on the site, you will get a pop up that will ask for your email, password, and store name. If you are not yet sure what you would like to call your store, don’t worry, you can change that later. As a preliminary tip, try to pick something that’s short and memorable. Once you create your store you will wait a little while as Shopify processes and opens your new storefront.

Now you can choose the Shopify online store or use an iPad inside a retail store. As you follow along with this guide you will want to choose ‘Online Store’. You will then fill out a little bit of personal information and voila! You are at the Shopify dashboard. Congratulations, you have made the first step to investing in your new storefront!

Alright, let’s start selling. In the center of the page, click “Add A Product”. You will now be taken to a new page. Here you can list all the details of your product: title, description, price, and all the other basics. If you have a great description, you’ll start to engage your customers. Your product should tell a story. Answer these three questions within your description: what is the product, why is it special, and why must your customer purchase it. Exhibit confidence in the description but be sure it does not come off as arrogance, sometimes the over confident salesman can deter customers. You may choose to add tags, these can help your customers to find products within our Shopify database. Other details for your products should include weight – for shipping purposes, and images so your customer has a tangible idea of what they are buying.

Your highest priority should be IMAGES. This is even more important than your description. Trust me, you will want to find a professional photographer. Sure, your iPhone 7 photos may be better than they would have with your iPhone 5, but a professional photograph trumps them all. A poor resolution photo will not be able to beat your competitors and your customers will go on to the next best thing.

‘Collections’ pull common phrases in all the search engines. You can add your products to similar collections like “desktop accessories” or “t-shirt designs”. Now customers will be able to find your products easier. If you want to maximize your search engine optimization (SEO) further you can even add meta description and other details that will help your users to find your page easier. There may be a few of you thinking “but what if I don’t want everyone to find my page?” Well, you’re in luck. You can hide your page from Google and Bing. Once you are done, click on the big blue button at the top right. You have now saved your first product!

Follow the directions back to the dashboard. You can now customize the look of your website. Ready to get started? Continue with me to the next chapter.

[] Chapter 3: Customize Your Brand

Find ‘adding a product’. Under this you should now see the option to edit the theme of your website. Think about stores you walk by and turn back to see what the name was, or maybe you even stopped to consider the window. What were the things about this brand that drew your eye? Maybe it was the logo, or maybe a specific product sitting in the window. Did you go in? What did the vibe feel like? Was it vibrant with lots of colors and loud happy music? Or maybe there was an ominous quiet to the place?

Now imagine your site as a physical space. How do you want people to view your store? What aspects do you want to highlight that catch their eye and make them turn around to look at the products sitting in your window and, hopefully, enter your store? An even better question is, WHO do you want to enter your store? There is a good chance that your average suburban mom is not going to be seeking out or walking into the new motorcycle store. We will get further into marketing later, but it is important to have a target customer in mind when designing your store. Think of your store as a person. Who does it represent?

Here’s an example: I’m opening a Shopify store for my homemade bread. I might take some inspiration from rural farms. A good color scheme may be with brown and natural undertones. Or maybe I’m using new high tech machinery like laser cutters to slice my bread and I want to modernize the baking industry, I may decide to make my brand more Apple-like.

First thing first, you’ll want to upload a logo. You don’t need to have your official vector yet. Use the internet and source a photo that inspires your brand. The point of going through these steps with me is to get you started and see what you like, what you don’t like and get a feel for customizing your site. Make sure to change the logo to something you own before going live, you don’t want to get into trouble. Your Shopify website is a virtual store you just purchased, the dashboard acts as the keys to opening new rooms doors within your store.

You can now preview your website in a new window on the left-hand side. The window will display what your shop would look like when someone lands on your website. If you want to save some time, or don’t know where to start with the layout of your website, look at some of the templates. They have various styles at different practices starting at FREE. You have the freedom to build your site how you would like it. If the power of freedom is too much, you can always hire a website designer. Shopify’s website even has some designers that are easily searchable, a quick Google search will also do the trick. Some web design students will even be willing to work with you to build up their portfolio. Cut some corners and don’t spend your time on the things you don’t know how to do. By finding some help you can make your products perfect.

Once you are done you can find the big blue button in the top right corner and publish your changes. Your decisions will now be live on your site for all the world to see! Make sure to publish only content you want your customers to see. Not sure what your actual website domain is? You can find it in the dashboard of your Shopify account. It should look something like ‘yourname.myshopify.com/admin’. The ‘/admin’ just means that it is for you to edit. To go to your live site to can type in ‘yourname.myshopify.com’ and this is your domain/URL. In the next chapter I’ll go over how to get rid of the ‘myshopify’ and create yourself a custom domain.

[] Chapter 4: Getting Ready To Launch

So, you have added a product, your storefront is ready to capture all the eyes of passerby’s, you should now see a new option in the dashboard to customize your domain. Already have a domain? You can add it to your new Shopify site. If not, you can register one with Shopify. This part is not free. You must pay some money on a monthly or yearly basis to assure that domain remains active and remains yours. Be sure to make your domain something that is recognizable to your brand but not too long like dixiepeanutsfrommichigan.com. That probably just looks like a jumble of letters, right? See what I mean? Short and sweet; it will help to make it stick in people’s brains.

Now you have your domain but don’t close your wallet yet. Go ahead and take a look at the pricing plans that Shopify has. Right now you will be using your 14-day trial but before you know it that will be ending and you’ll need to pay up to keep your site up. You don’t want to just disappear from your customers… that’s not a good way to build a following if they can’t follow you. At shopify.com there is an option at the top that says ‘Pricing’; if you click on this you get three options. Shopify has three tiers of pricing: basic for $29, professional for $79, and unlimited for $179. You’re just getting started so I would take it slow and see how it goes. After all, you are just starting off and don’t know if you’ll stick with the site yet. Slow and steady wins the race.

While we’re on the topic of money… lets set up the payments so people can pay you for your products. Head to the settings at the bottom left, then click on payments. As a default, Shopify Payments is offered as the beginner tier. This allows you to use credit cards for the store but you can also use Paypal, Bitpay, or GoCoin. Shopify customer service is always there to help you so as a beginner, I suggest going with Shopify Payments. Now you won’t have to go searching through another website to solve other payment problems. Once you have made your choice you will be redirected to a new page to provide business and banking information. Finished with that? Click the big blue button at the top right again.

Domain, check! Shopify plan, check! Payments, check! You are now ready to launch your domain! After, you can add blog posts, discounts, and everything you need to know to accomplish those are on the sidebar. The sidebar also has an option for the App Store where you can download some add-ons for your site. These are great if you do not have programing skills. There are plenty of apps that have functionalities for shipping, coupons, social media and almost everything you would need help with so you can slip into your pajamas, sit on your bed and watch the orders roll on in. Welcome to the future of shopping!

[] Chapter 5: Defining Your Product

Now that your website is all set up on the worldwide web, aka: the internet, you are all set to start selling your awesome new product. You always have the options to update your products, add new ones, duplicate products, and create different versions. If you are asking yourself ‘what is my product?’ this chapter will help you to figure that out.

Let’s start with asking yourself some questions. What do you like? What is your passion? What do you like to buy, and what do you want to sell? Is there a certain topic you’re interested in and thinking of every day? Maybe you collect sea glass and you like buying accessories. You can make unique jewelry pieces from found items and hardware you can get at a craft store. Growing a business is a long process and you must be patient to reap the benefits. There will be those days when it is 4am the day Christmas morning, you need to fulfil a last-minute order and finding a post office that is open seems in possible. This is part of the job. You will have to find a way to persevere. These are the realities for an entrepreneur just starting off. You have to know, and ask yourself, when the waters get rough are you willing to steer the ship or are you ready to jump overboard?

Do you love what you are selling or do you love the idea that it could make you successful? Trust me, when times are hard the money is not going to be enough. Loving what you do and loving being successful are two very different things. However, if you can persevere through hard times in order to get to success, these two things can overlap. Picking a product that you love and making it successful while having fun doing it is what will make you excited to get out of bed in the morning and start your workday. No more Monday blues!

The success of the product should be lead by great analytical skills and making sure you are giving the customer something they want. And if you don’t care about loving what you’re doing, then follow the sales trends. Analytics will help you to see what people are buying and focus on trying to predict the next trends. You’ll always have competitors, so find a way to one up them. Just do not copycat, unless you’re better than the original that will not land in success and you will probably just run into a whole other bunch of legal issues.

Sometimes, to make a living you are going to have to put your business hat on and create success through what people want rather than what you are passionate about. Look at all relevant competition, and maybe even some that could potentially create something similar. What are they doing right? What are they doing wrong? Study the people buying these products, why do they like them? What caught their eye in the first place? Do they still use them? Do they like the experience they have while using them? This competitor research and market research will also be very useful for determining your branding. Look at other Shopify sites and see how they brand themselves to attract their customers. Are they trying to attract the same demographic?

Try working with a niche product. If you are trying to make iPhone’s next competitor you are going to need millions, if not billions, of dollars. Working inside of a niche product, you’ll be more likely to succeed and need less initial capital to get off the ground. Creating something in hot demand but not likely that the entire population is going to want to buy it, you’ll more than likely have a chance to capture a larger percentage of that market.

So now you might have some ideas in mind of what you want to sell. You should now start defining your customer. Create a persona for who is buying your product. What is their age, what kind of food do they like (whether, or not, you are selling food this is helpful, trust me)? I even found it helpful to give them a name. This will help to make yourself pitch perfect. If you know “This is Charlie he lives in Rhode Island and eats vegan food,” you’ll be able to start creating a brand that reflects and attracts this persona.

You have found all these customers and suddenly everyone wants your product. How do you manage all of them? Don’t worry, read the next chapter, I’m here to help!

[] Chapter 6: Receiving Your First Order

Congratulations you hit the ground hard with finding your customers and now you have your first order! These next steps could be the easy part or the hard part.

Once someone makes an order you will get an email that tells you a person bought the thing your product. You will go then go to your Shopify dashboard and go through the process of capturing the order, fulfilling, and archiving. These three steps: capturing, fulfilling, and archiving will be your three laws when working with Shopify.

Getting into a rhythm of checking how your store is doing can be done by looking at your sales channels. Remember when we talked about analytics in the last chapter to get your store started? This also applied to keeping a successful store running. To do this, first open your settings, then sales channels, and check out the overview of your products and how that are doing.

The overview can show you multiple aspects of your store and separate each product. You can check out your inventory so you know if you started with 20 pairs of wooden sunglasses and 18 of them have already been purchased you are going to need to restock your inventory, and quick! You’ll also be able to determine if one product is flourishing over the other. Maybe you are selling wooden sunglasses and sunglasses made from old records but more people are heading over to the wooden frames rather than the metal ones. If you are just getting started selling, this will be very important for deciding which products to make more of and which ones to take off the site and cease production. Every company must do this at one point or another. There’s a reason why that out of style shirt at your favorite clothing store goes on sale very quickly while the new trends are sold out before you can even place your order.

If you want to create a successful, profitable company you must keep what works and toss out what doesn’t. A lot of what we spend out hard worked sweat and tears are difficult to throw away but suck in your pride and do it for the future of your company.

The orders page can be your best friend when trying to organize the, hopefully, hundreds of orders you have coming in, but can be your worst enemy when orders are slow. In the orders page, you can customize tags for products and orders and use the search bar to find anything you can think of. You can even contact your customers from this page, forget about having additional tabs open getting redirected to email and trying to copy and paste the exact information from the order. It is all right there!

Shopify can even protect you. There is a feature called Shopify Risk Analysis that checks if a customer might be trying to process a fraudulent order. Go to the orders and click on the individual order number. All the information that is displayed can be used to protect yourself.

Need to investigate an order that seems suspicious? You can try various strategies: verify the IP address, call the phone number on the order, or Google the email address. The internet if wonderful but everyone has access to it and someone on the other side of the world could be trying to steal products from you. Luckily for you, you are using Shopify and they’re going to help protect you.

Okay, so everything checks out, and you need to fulfill the order. In the checkout settings you can choose to fulfill orders manually, partially manual, or automatically. To keep yourself in check, and make sure you don’t run out of inventory, you should probably fulfill orders manually. If you need to make something, you’ll want to know as soon as possible. Unfortunately, your products can’t be made by magic.

The CSV spreadsheet of your orders can be exported to see a broad overview of your complete order information, automatically or manually capture credit card information, process refunds, or cancel orders (which will most likely happen but hopefully, for your sake, not very often)

Do you go on websites put items in your cart and then never return? Have you gotten an email or text message several hours later reminding you about that item? Good news, you can do that with Shopify! With Shopify you can send your customers an email after 5 or 24 hours or manually email the individual to remind them “Hey, don’t forget to buy my product!”. And if you really want them to return and buy that product, a good incentive is some type of discount.

[] Chapter 7: The Ins And Outs Of Shipping

Shipping is a difficult art to master. If something happens during the shipping process, something is broken, something gets lost, something is late, they will want a refund. It can get ugly really quickly. Or, in the case of a lost product, really slowly and drawn out. You know those 5 calls your mom has made to her favorite magazine complaining that she still hasn’t gotten February’s issue and its now October. NOT GOOD!

But, when shipping is done right, it is just sort of part of the process and your customer doesn’t even realize it happened. It’s expected.

To create a successful shipping process, you will want to plan how you will ship. Doing it yourself? How big is your box? How much will the box cost and how much does it cost to shop it? Are you willing to ship international? How much does that increase your shipping costs? Make sure that when you are pricing out your shipping costs you are as accurate as possible and factor that into what you charge your customer. You don’t want to lose more money than you are making.

Are you using a shipping service like UPS or FedEx? What are their charges for your product? It is difficult to have to determine these prices for many different products so start by refining your first product until you can make the shipping process as flawless as possible.

Within Shopify you can also add a shipping address if you are shipping from somewhere other than your home or office.

After a customer has successfully completed a purchase, they will be redirected to a thank you page that provides the status of their order and you can customize email templates to send out to customers when their product is ordered. You can add whatever you want to these emails, reflect your brand and show great customer service. Being there for your customers can make them trust you and want to come back for more.

Visibility and progress is very important when building this trust. By adding a tracking number to the customer’s order, they can see where their order is and don’t need to be calling you at 2 in the morning on a Sunday when they are freaking out that their order hasn’t arrived yet. Whether delays happen, shipping mishaps happen, just let them know and keep in touch. Now they won’t need to call you at 2am, they can just type in their tracking number and see that their package was just in checked into New Jersey yesterday morning.

[] Chapter 8: Advanced Tip To Boost Your Store

Drop shipping, no we are not dropping boats on people, it means that you are using a third-party seller to ship your product. For example, say you want to sell shoes but you can’t manufacture these shoes out of your apartment office, you can dropship from a shoe manufacturer.

You’ll list a pair of shoes on your site, the customer will buy those shoes, you will submit an order to the third-party seller and they are sent to the customer. Your hands don’t even touch the package. Partnerships can be great! You don’t even need to have shoe boxes stacked to the ceiling in your tiny studio apartment, you order them as people order from you.

Although all this sounds like lollipops and rainbows there are some more administrative disadvantages to working with a third-party. First, you’ll have to be more aware about tracking inventory. You’ll need to make sure your communication skills with the third-party are great and you know what they have available for your customers. You don’t want a customer to order a pair of new Nike gym shoes from you and then you get a call from your third-party partner telling you they just sold their entire inventory to the shoe store down the street. This also isn’t a place where you know everything that is going on, you will need to vet them out, check their reviews, make sure they are not “Super Shady Mart.” If they make a mistake, like one shoe is a size 7 and the other is a 9 you are going to have to suck it up and supply a refund.

[] Chapter 9: Marketing Your Online Store

Your company doesn’t just stop with your product, your brand, or your sales. With all the millions, or maybe it’s billions, of websites out there you somehow have to get people to come to your site. Marketing is key in all businesses. You want people to get all excited about your product tell their friends and then they tell their friends and they tell their grandmother who buys your cotton footie pajamas for all her grandkids.

In some way, shape, or form you have experience with ads. Commercials on TV, Pandora, Google, or in your Facebook timeline. They do get annoying but how many times have you tried something after seeing the same ad in your Timeline for the 5th day in a row. Just make sure to make them not feel like a burden to watch or experience, you can have some fun with this part.

To figure out your marketing techniques you are going to want to think about your product, your customers, and where they might be. For instance, if you’re selling funny screen printed shirts you may want to try Facebook where majority of the users are in their 20’s, out of college (broke), and want something that is inexpensive but shows their personality. So how do I market to this group? I can filter through Facebook ads for age groups and target websites where they would venture off to. Maybe clothing blogs, music sites, food websites, Uber. Think outside the box but always think about your customer, you can’t become anything without them.

Price per click (PPC) is a way to post your ad on other sites and get paid when people click on them. Say I click on your t-shirt ad; you get paid some type of conversion for this. Some websites give higher conversions, others at smaller prices, but you can choose how to spend your money. But don’t forget to look at your metrics to make sure what you are doing is working and you are not spending more than you’re making.

Your options are nearly limitless for where you can post ads. Amazon even offers this possibility and people are already there to shop, so why not redirect them to buy your product. They may even have hit the jackpot from finding your ad.

Videos can be a very fun, emotional and engaging way to attract customers and grow your business. Sites like Facebook, Twitter and Tumblr are great places for these videos to get shared and maybe even go viral. When you’re talking to your customers in a very genuine tone about them and how your product helps to solve their need you create a relationship with your customer and make them feel something personally. If you can connect more people with your product, story, and mission and how your stylish quote t-shirts are feeding the hungry, you can beat your competitors that are jumping in their piles of money.

Some companies choose to bombard the internet with their marketing ads and set aside a very large portion of their budget for marketing. Their hope is that in the end, the products will make back the money spent on marketing.

A low-budget marketing works better for growth-hacking. This is a strategy to minimize costs by being smart about how you are using your marketing dollars. Some good strategies are find ways to go viral with videos or photos. In the occasion that you decide to post an ad, you are very strategic and where you post it by tracking where people are coming from to see your ad. Some good information to keep track of is knowing the demographics of people coming to your site and if they buy the product. Before you post ads all ‘wily nily’ over the internet, you want to make sure your ads are working. If an ad is not working, take it down, and try it again, then repeat.

If you are trying to create this successful venture on your own, Shopify has a computer robot, which we call apps. In the marketing section of their App Store, they have add-ons such as coupons, sales timers, customized emails, and similar marketing tools. A good incentive to create reoccurring customers is a rewards programs.

[] Chapter 10: Wrap Up

Congratulations, you have completed reading this book and now have the tools to set up and create a successful Shopify business!

This book has walked you through creating an account, setting up a custom domain, listing your product, how to take an order and fulfill the purchased products.

If you stay vigilant in practicing many of the tips throughout this book you’ll go far with your business. A business needs to be nurtured so it can grow. Stay focused and keep loving what you are doing. It will take time, it could be months, it could be years. No unicorn went from 0 mph to 200 mph, growing too quickly is potentially dangerous (but that’s a whole other topic). The point, you are doing what most people fear of, you are risking what most people never will. If you haven’t yet, take the first leap and launch your first product.

Thank you again for downloading this book!

Finally, if you enjoyed this book, then I’d like to ask you for a favor, would you be kind enough to leave an honest review? It’d be greatly appreciated!

Thank you and good luck!

[] Additional Helpful Links

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How to Sell on Amazon Using Shopify

 

How to Launch an Online Store With No Cash Investment

 

SHOPIFY

 

Planning And Marketing Essentials You Need To Succeed When Starting A Shopify Online Business

By Evan Jones

Copyright © 2017 by Evan Jones. All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.

The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author’s knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.

Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.

You agree to accept all risks of using the information presented inside this book.

You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.

Table of Contents

Introduction

Chapter 1. What You’ll Need to Succeed

Chapter 2. Your Understanding of the Law

Chapter 3. Essentials of Market Research

Chapter 4. Products

Chapter 5. Shopify Grand Opening

Chapter 6. Handling Orders

Chapter 7. Marketing

Conclusion

Additional Helpful Links

Introduction

Shopify Planning And Marketing Essentials will provide you with a step-by-step approach to open your own successful e-commerce store on Shopify, the world’s number one online ecommerce system. In the following pages you will learn:

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p<>{color:#000;}. Tax and legal issues

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p<>{color:#000;}. Your personal passions and your potential market

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p<>{color:#000;}. How to find reliable suppliers of stock for your store

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p<>{color:#000;}. How to list items

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p<>{color:#000;}. How to Fulfill orders

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p<>{color:#000;}. How to use drop-shipping services to expand your available product selection

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p<>{color:#000;}. Proven methods to market your store to its target customers

There’s a reason Shopify is one of the most trusted and well-produced online storefront platforms. Not only does it have a fantastic, easy to use, and intuitive interface AND great support, it’s also scalable to suit the needs of small or large online businesses.

There’s real potential in the online space to take your financial life into your own hands. This guide will help you to get started with minimal risk. If you’re determined and willing to put in the hours, the sky’s the limit.

Chapter 1. What You’ll Need to Succeed

This section covers initial considerations to check before you start setting up your online store. You may wish to consider these specific aspects before starting out, in order to be in the best possible position to succeed at selling online.

Motivation

Your own motivation will be the single most important factor in your success. Don’t let anyone kid you – the money’s there, but the work’s real. When the going gets tough and you have to dig deep, what will drive you to forge ahead? For some people its financial freedom. For others it’s the lifestyle flexibility that comes with reducing (or eliminating) hours worked for an employer. There’s potential flexibility to engage in things they really love (time with kids, travel, sailing, community involvement, recreation, learning, fitness, etc). For you, it might be about goals associated with having a significantly improved income; early retirement, developing a property portfolio, philanthropic pursuits, or simply having the money to afford the lifestyle activities you want to pursue. Before you start it’s important to be clear about what you’re aiming for so you can keep that vision in front of what you’re doing and stay focused on achieving it.

Capital

It is certainly possible to get started without spending a lot of money. The single biggest initial investment you make may actually be your own time. That said, with any type of entrepreneurial adventure, if you have money to invest, it can fast-track your initial potential for profit. There’s likely to be some unexpected business expense as you progress, so it’s probably a good idea to have some money put aside, just in case. The better your ‘nest egg’ the better your position to surmount any financial hurdles you may encounter as you progress.

Time

Once the store is established, you need to have enough available free time to work on its day-to-day operations and growth. You may also wish to gauge the possibility of support from others, for example friends or family. Talking through the time-investment you will need from various prospective support-people is a necessary first step, so you can be sure that someone can step in if you are tied up with other commitments. Another way of doing this is with freelancers (see below) who will do work for you remotely on a paid basis. In other words, make sure your labor is covered before you get too far in, so you don’t get caught out when things get busy.

Technical Ability

There are a lot of potential skills that can come in handy starting-up. The most fundamental skills you will need at a basic level are:

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p<>{color:#000;}. Web browsing –to set up the store, online accounts, stock research, marketing, networking. Some ability to use a web-browser is essential.

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p<>{color:#000;}. Email – you can set up an account and manage correspondence, forwarding, cc’s, archiving, folders. Most people who have a reasonable amount of experience managing personal email can transition to running business email, but it is a slightly different beast and having some skill at the outset will help you avoid service issues that could arise from inadequately handling email in volume.

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p<>{color:#000;}. Online shopping – you understand how online stores work from a customer standpoint. You know some of the ‘best practice’ approaches of modern online shopping systems – from your own experience buying things online. You understand how shopping carts and online payment systems work from having experience using them.

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p<>{color:#000;}. Products – you know about the product(s) you intend to sell, you are familiar with their characteristics (product knowledge).

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p<>{color:#000;}. Market – you know the sort of online stores that sell your products, and you know a bit about who buys them (your target market)

Other handy skills (can be learned online or outsourced via subcontractors):

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p<>{color:#000;}. Graphic design – the ability to make graphics such as logo, sales banners, promotional materials, basic buttons and web-elements for your store

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p<>{color:#000;}. Copywriting – the ability to ‘write to sell’. This is relevant in the language you can use in your store, and also in the marketing materials you publish online to bring customers across to your business

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p<>{color:#000;}. Search Engine Optimization – the qualities in your Shopify store that will make it likely for customers to find your products by doing online searches

Chapter 2. Your Understanding of the Law

Legal considerations will vary depending on what part of the world you are in. The following is intended as a very basic guide. It’s beyond the scope of this document to discuss specific tax arrangements in every country, so be sure to make sure you understand local requirements fully. This will allow you to start your new enterprise in full accord with local laws. Doing this before you begin could save you a whole world of pain later on.

Sales Tax

Online stores (USA) do not typically charge sales tax unless it is required in your state, or the customer lives in the same state your business exists in. For other states in USA, it is fine to omit sales tax from final charges applied.

Income Tax

Because you are essentially self-employed as an online store owner, you will be responsible for handling your own income tax arrangements. This means, from the moment of your first sale, tax can start and continue to accrue for the life of the business. So, in order to avoid having to come up with a potentially large sum of money at tax time, it’s essential to start putting money away for taxes from when you start trading. This will help you to avoid debt. A quarterly plan may be very wise, to ensure you stay on top of this ongoing business expense.

Business License

The requirement to have a license to run an online business differs from state to state. Be sure to check with your local legislation in regard to license requirements, and ensure you have one if you are operating from a location that requires it.

Shipping

There are different laws in each state that govern what products you can legally send to them from other states. Conversely, some products will not be legal to send across state borders, and you will need to be familiar with the legislation of all states in regard to sending any product line that’s likely to come afoul of these laws. If you are shipping internationally, the rules and regulations in this regard are proportionately more complex. The types of product of concern are diverse.

A secondary variable that will affect delivery is that the carriers you will be using to move your product to customers (FedEx, UPS, USPS, etc) will also have their own rules and regulations regarding the types of things they will and will not carry. In addition to understanding your local and international regulations, you could also familiarize yourself with certain carriers and their regulations, in order to avoid delays, unfulfilled orders, and service issues with your customers. Once you have a product range set up, it will be important to do your research with localities and carriers you intend to be involved with to ensure nothing you sell will cause you (or your customers) delivery problems.

Consider the following:

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p<>{color:#000;}. Some foods, dietary supplements, cosmetics

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p<>{color:#000;}. Poisonous substances

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p<>{color:#000;}. Flammable substances

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p<>{color:#000;}. Some types of batteries

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p<>{color:#000;}. Lottery tickets

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p<>{color:#000;}. Gambling accessories

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p<>{color:#000;}. Items that are difficult to identify (i.e. substances, chemicals)

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p<>{color:#000;}. Oxidizing agents

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p<>{color:#000;}. Some types of medical devices

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p<>{color:#000;}. Any item that has been issued a Consumer Safety Warning

The above is just a brief summary of some items to be aware of. Be sure to understand your obligations in regard to any products you may wish to deliver in order to avoid penalties, and service issues that will arise from being unable to fulfil orders.

Don’t Sell Rip-offs

Copies of just about any valuable commodity you can think of are readily available and can be easily obtained for resale for a fraction of the price of a genuine item. Usually these copies are significantly inferior quality, and to a skilled eye can be differentiated. Needless to say, there are all sorts of issues involved in reselling counterfeit items that are highly likely to have a significant negative effect on the long-term success of your entrepreneurial venture. Quality control is 100% your responsibility as a product vendor. This means making sure everything you sell is up to the highest possible standard to ensure the least possible number of disappointed customers and returns. (Both of these variables will cost you money). It’s also worth taking into account the customer satisfaction and negative feedback issues that are almost inevitable for sellers involved in selling sub-standard merchandise. The short story here is; don’t do it.

Managing Staff

If you have people working for you, make sure you understand and follow relevant state and federal legislation in regard to all aspects of their employment. There are a complex set of obligations that are immediately required of you from the moment you sign on employees that will require your close attention and adherence to. At the bare minimum, anyone earning over $600 will require a 1099 tax form. Make sure you are also aware of the all other legislation in regard to terms of employment, rates of pay, tax arrangements, workplace safety, etc.

Freelancers can be hired online as ‘remote’ workers who can undertake many tasks involved with running your online store, including; graphic design, copywriting, Shopify customization, photography, media, social media, advertising, SEO, blogging, email, marketing, etc. In fact anything that does not require a worker to be physically present can be contracted through online freelancing systems like Upwork.com. Be sure to check your contractor history, star ratings, and expertise thoroughly. Look for contractors with a lot of specialized experience and good reviews in the particular task you are hiring them to complete. Ensure your communication is highly specific and that they understand your language properly before undertaking any contract. Check their progress regularly and provide feedback.

Legal Information

If this is a serious venture for you, then the best time to ensure you have – all – the relevant – correct – information is before you start, and the ideal place to obtain that is from someone who specializes in business law. This may cost you some money, but it will ensure you the best possible start, and also allow you to start a relationship with a person who may be very useful to know as your business grows and becomes more complex.

Chapter 3. Essentials of Market Research

Passion and Product Knowledge

You can have an immediate advantage in setting up your online store by selling products you are already knowledgeable about. Even better if you are able to carve out a market niche selling products that are highly specialized and relate to something you, personally, know a lot about. While this is by no means essential, it can be an advantage to you as it means you have less learning to do than would be required breaking into a new niche market.

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p<>{color:#000;}. What are your personal passions?

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p<>{color:#000;}. Is there a way to connect your existing passions to the things you will choose to sell?

Investigate and Quantify Demand

You’ve identified that your product of choice is a new range of biodegradable grass-fed yak-hair nose warmers. You tried them and they work great, but the real question before you spend time and effort establishing an online store to sell them is, will they sell?

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p<>{color:#000;}. Google Keyword Planner will give you a quick and accurate indication of how many searches are entered for your product. This should have a correlation to the amount of interest there is. It will also tell you about related searches (things people search for at the same time) and that will start to show you search patterns related to your products.

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p<>{color:#000;}. What keyword research will not tell you is how much the market will pay for it and whether they will buy it from you online. For example, if your nose warmers cost you $48 each, and you want a 50% markup on them, that means you need to retail at $72. That may seem a bargain to you (because they’re great!), but to the average buyer, that may make the synthetic, factory-made nylon variety, much more appealing at $5.99 including postage, with free matching earmuffs. In other words, once you’ve identified a market interest in your product, you need to know if you can obtain it and sell it at a price that allows you a sufficient markup to make a profit after all expenses are taken care of AND be competitive with other items on the market.

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p<>{color:#000;}. Hot cappuccinos are a very popular consumer item. People buy millions of cups every week on foot and drive-through from physical stores. However, a lesser number of these customers would be interested in buying their daily coffee shipped from a conventional online store.

Not all products are “ideal” for online sales. Even if other elements are present that make the product look like it’s got salability, it’s worth checking whether you can manage the supply and shipping arrangements in a way that people will want to purchase it at a comparable quality and price to what’s available in local (physical) stores.

Identify Your Target Demographic

You have decided on your product, identified a demand, found out that you can buy and sell it competitively at a profit, and have established that the supply logistics will work. The next question is, who are your customers?

[_ Let’s say you sell skateboards. You might think of young men and women at a 75/25 split. This demographic is then divided into: 40% 6-12 years of age, 30% 13-17 years old (total 70% under 18). So predominantly you have a youth market, and you design your website and your online advertising accordingly, to appeal to young people, as they comprise the bulk of your customers. _]

Later on, you discover that older skateboarders (30-40 years) have a lot more money to spend on gear, so there is a growing niche market for high-end hand-made boards. These boards are pricey to buy in, but, can be customized to any configuration and have fantastic margins, which means they are very profitable for you to sell, even at a lower volume than the factory-made boards the youngsters buy.

Over time you begin to specialize in the high-end boards, and find your best profits are from your new-found understanding of .

This example shows how a business can develop knowledge over time, but there’s no reason you can’t identify some really profitable market trends off-the-bat by knowing who is spending what amount in your chosen niche, and what they buy.

There are numerous ways to find this out. You can run surveys, network through social media, and interact directly with customers at trade shows, conventions and events.

The easiest way though is surveys, which would involve paying people a small amount to participate by providing you directly with information about their demographics and their spending habits. This can also be commissioned through third-party services that specialize in gathering this sort of data. This sort of investment can cost money, but the findings could result in highly profitable, targeted sales bringing in superior profits to an approach that’s selling to a ‘generic’ customer.

Chapter 4. Products

You did your research. Your product and target market are lined up and ready to get connected. That’s great! There are just a couple more things to take care of before you start selling. Firstly, the matter of supply.

If you’re selling a product that’s readily available online, check out what’s happening at ‘leading’ online sellers like eBay and Amazon. This will inform you about what your primary competitors are charging for the product and its shipping. Take into account both variables to calculate total cost consumers are paying, then compare with your calculated sell and ship price.

This process will also give you some insight into what customers who buy these products are paying. It will also give you information about what they are buying at the same time, which is also really useful information for the way you format similar linkages in the structure of your online store.

Auctions, Thrift Stores, Craigslist, Swap Meets, Yard Sales, and Estate Sales.

If you plan on lower-volume selling of rare, hard-to-get items, then local sources might be a good way for you to get products for sale. This process is, of course, much more time-consuming than ordering from a warehouse of readily-available stock that’s always for sale.

You will need to make a unique Shopify sales-page for every unique product you sell. There is, therefore, additional time in getting photos, and writing informed, compelling text, every single time you list a new unique item. This time needs to be factored into what you need to sell the product for so you are paid for the time you spend in these activities.

Create Your Product Yourself

If you have the inclination, ability and time, you may be interested in creating products yourself. Many people have made very successful online business doing this, for example, boutique confectionary, scented candles, natural cosmetics, bespoke jewelry, custom clothing, etc. The supply process here is still the same in regard that you need constant reliable availability of quality materials, which you can purchase at a cost that allows you to be paid for your time making the product and with enough left over to cover your business overheads (costs).

These days in small manufacturing businesses, actual manufacturing processes are often shifted from proprietors (i.e. you) to third-party manufacturers. The advantages can even include decreases in production costs (third-party manufacturer may buy materials in much higher volumes, and therefore at a much lower price than you are able to). There are also significant potential advantages in not needing to run your own staff, pay for premises or individual materials to manufacture, or maintain any required equipment.

Digital Media Products

Ebooks, documents, audio files, video files, instructional materials, software, and other downloadable products can have many convenient advantages over selling physical products. For example, inventory storage and management is greatly simplified with items that can be restocked in minutes and require no space to store. Additionally, your fulfilment issues are simplified by bypassing all of the logistics in handling, dispatching, and organizing a carrier to the buyer’s location. (Usually a download URL is all that’s required). Bypassing these aspects means that digital products can often be run through a store that’s highly automated, providing a passive income (profits you don’t have to put time into obtaining).

Wholesalers and Manufacturers

At the very top of the supply chain, manufacturers (companies that make products), especially large manufacturers, tend to only deal with large distribution centers and sell their product in very large order quantities only. Their sell price for these very large orders is lower than vendors down the chain of supply, which is what allows handling by more than one distribution center (which is often how products get globally distributed). Smaller manufacturers may sell directly if your order quantity is sufficient for their criteria.

Wholesalers operate by stocking large quantity of product which they then on-sell to distributors (i.e. you). Some wholesalers will trade with anyone, and others set criteria you must meet in order to buy from them, usually in accord with your buying capability. Sometimes wholesalers at the top of the food chain will only deal with large distributors; their prices are very low but they require volume purchases to sell at that rate. Your ability to move volume from a wholesaler will often determine how cheaply they will sell stock to you.

Your best option starting out is to talk with representatives of as many manufacturers and wholesalers as possible. Get to know them and tell them about your business. Initially you may not be able to work together because of your respective sizes, however, this may well change over time, and it’s good to know who could be there as a valuable business partner as you grow. The more places you talk to, the more you will meet that can trade with you. Having a choice of suppliers will give you better options on price and more diverse product selection.

Representatives of these companies may be able to offer you new leads for other suppliers and manufacturers of your product. Conversations with your suppliers as you get to know them can also get you hot product and market information, because they will know what the current market trends are. These sorts of conversations can lead to profitable deals, so be sure to pick up the phone from time to time and get to know regular suppliers once you’ve set up trade relationships with them. They can be very useful people to know.

Some of your suppliers may be overseas. A lot of trade these days comes through China. China has emerged a huge manufacturing base of cheap consumer products, that distributes goods all over the world through wholesale sites like Aliexpress.com. AliExpress sells a huge range of consumer products by providing a platform for distributors and manufacturers to sell to the public.

Think of China as the current Wild West of supply options. Chinese manufacturing standards are highly variable, and their consumer quality controls are not strict, comparatively speaking. This means the cheap, seemingly appealing consumer product you see pictured may have quality and reliability issues when it’s applied to the task it’s designed for. I am certainly not saying all goods available on AliExpress and similar sites are “bad quality”. What I am saying is quality varies a great deal, from very good, to very bad indeed. Being aware of this puts you in the position to proceed with appropriate caution, especially when dealing with new suppliers or products you are unfamiliar with.

It’s important to get samples of your intended stock so you can physically see and test the products personally before committing to a bulk order. This testing process should be rigorous, because you will certainly lose money if you sell quantities of an item that has a high return-rate: your own out-of-pocket replacement cost, and in negative business (bad feedback, lost customers).

When importing products, ensure that you understand the specifics of any import taxes you may have to pay. Some countries have legislation that charges importers additional fees for bringing products from overseas, and this must be anticipated then calculated into total purchase price.

Sometimes offshore options can look very appealing because of the very low buy-in. But be sure to ask yourself what will happen if your entire order is inferior to the samples you were provided, and you have to ship several pallets of stock back for return. The shipping time internationally is usually a lot longer than return time to a local supplier. If the overseas supplier is replacing items, you will then have additional transit time getting the replacement stock sent back (i.e. months, if surface-carried).

There is a potential additional cost in this situation, of unfulfilled orders and customer dissatisfaction. Sometimes, it can be a lot simpler and not necessarily a lot more expensive to buy local in the first instance. Advantages include that you can more easily access physical inspections of stock at the warehouse or manufacturer, and if returns are required, there are more constraints in terms of trade law to reduce your chances of getting a bad deal, and your exchange process is a lot faster.

Your own investigations will determine which approach is best for you.

Chapter 5. Shopify Grand Opening

Step 1. Open Your Account

Signing up to Shopify is free, and they allow the opportunity to spend plenty of time getting to know the interface and its abilities before its necessary to decide on a payment plan. At the time of writing, Shopify offered 3 plans: Basic, Standard and Advanced. Your best option is to utilize the full extent of the Shopify free trial – to test out the system and see if its right for you – and then subscribe to the most affordable plan for your needs. If you need additional features, you can upgrade later without penalty.

Sign up for a free trial here Shopify free trial.

Step 2. Listing Your First Product

It’s important to have an excellent description. This is what tells the customer about the product and will significantly increase motivation to buy it. Your description should not be the wording the manufacturer uses. Use your own wording so your page looks unique to Search Engines. This will help people to find your store when they search for items you are selling.

For the description, consider three specific sentences; (1) What it is, (2) What’s special about it, and (3) Why it’s something the customer needs. Keep the description honest and straight-to-the-point. You don’t want your customers bored with too much detail. Just stick to the main selling points so they stay interested and focused to want to hit the ‘buy now’ button. Product descriptions are often thought about in terms of benefits and features.

Add tags to help people find your product using the Shopify search feature. Make sure the tags are relevant to the search terms people will use. Insert commas to separate multiple tags. Tags are a component of your site’s SEO, so it’s important to understand what customers search for so that when they use their language to search, your product shows up in the results.

It’s essential to use quality images. People may or may not read your description, but they will almost always look at the product’s image. The image should make the product look as appealing as possible. This will give your store a professional overall feel, but, more importantly, the better the image, the higher the potential to sell.

Make sure the images you use are not too small. Shopify recommend images that are the maximum resolution of 2048×2048px or larger. Using images this size or bigger will ensure they appear sharp, crisp, and clear on all the sections of your store. (Smaller images may appear ‘blocky’, or just ‘small’ in some sections). If you do not have the equipment or know-how to take great photos of your stock, consider hiring a professional photographer.

At this point you may wish to add a number of products to get an idea of how your website will look with stock. Add 5-10 products now, to get started and so you can see how the store will look once you start customizing your theme in the next chapter.

Note: If you have a lot of stock, you could check with your supplier(s) to see if they offer stock lists in CSV format. If they do, you can ‘import’ these into Shopify without having to enter the stock data (name, description, etc.) manually. This can save a lot of time with a large inventory.

If you wish, you can also group products together into collections. This can group the products to make them easier for customers to find. For example, sale items could form a collection, or a certain color, or a type of product.

Chapter 6. Handling Orders

Its critical to your success in running an online store that your order fulfilment process is fast and accurate. This means getting the right product to the customer, on time, every single time. Many online businesses have been publicly eviscerated from online reviews written by customers who experienced disappointment at the receiving end of products. This pain can be avoided only by putting thought and time into developing an effective handling process to ensure your orders get to your customers quickly and reliably.

Storage

Your products should be accessible and easily accessed from your storage location. When you set up storage for your products, whether it’s in a spare-room, your garage, or a commercial property you have rented, ensure that every item can be easily located for quick access and dispatch. You may want to invest in physical shelving and storage systems so that you can quickly and easily find products for your orders. For larger inventories, some sort of stock management system will be necessary, to keep track of many different types of products and their respective stock levels.

Your stock should be protected from external damage from impact, moisture, liquids, dust, UV light, extreme temperatures and anything else that might cause quality issues. Your customers will expect their purchases in pristine condition and it will raise problems fast if your stock arrives in substandard condition.

Packaging

Packaging is an art. You may be fortunate to be selling an inventory of items that’s relatively impervious to the physical stresses of transit. It is more likely, especially with broad product-ranges, that you will have at least some items that require ‘special attention’ at the packaging stage. Such items are fragile or just difficult to handle, and require careful packaging to avoid damage in transit.

Another concern is the cost of packaging. You will incur the initial cost of the materials themselves (bubble wrap, foam, cardboard, boxes, tape, string, custom branding), and also the cost of your chosen materials’ weight as charged by your carrier(s). Obviously, highly efficient packaging with minimal materials will be physically lighter and therefore cheaper to send. Lighter materials cost less to send than heavier materials. Conversely, inefficient packaging with an excess of materials will cost you more. This is especially critical in the case of high volumes of shipping where a few cents on each item can add up to large outgoing costs over time.

Your packaging gives an important initial impression and is a core aspect of your customers’ buying experience. Ensure your materials are clean, professional-looking, and represent your business with quality. It’s not necessary to use the “best” of everything, but your materials should be consistently neat and well-presented.

For streamlining your distribution process, it will help to have an area of your workspace dedicated to packaging products ready for dispatch. Reserve a flat surface to work on and have your packing materials close to hand to minimize time requirements each time you need to pack and dispatch an item. Your packing area would ideally also be close to where you keep your packed items ready for dispatch so you’re not wasting a lot of time walking back and forth for each order.

Shipping

There are a lot of logistics involved in shipping that need to be handled correctly. You will need to be familiar with the pros and cons of the tracking systems for each carrier, as you can be sure your customers will email you requesting updates and explanations if there are any delays in delivery.

What are your carrier’s charges for local and international shipping?

Are you familiar with the weights and box sizes of your products once they are fully packaged for dispatch? (This will affect shipping cost and is critical in calculating it accurately when the customer pays shipping at checkout).

Which carriers are cheaper for certain services?

If you make a mistake and an order is delayed, which carrier can handle it fastest?

As all of your products are being carried, shipping and handling forms a significant outgoing cost, which needs to be optimized so that your business can minimize loss and maximize profits. Your understanding of the answers to the above questions will affect how much money you can save on handling (and therefore how much profit you can make from your sales).

Your customer will see a Thankyou page each time they make a purchase at your store. This will provide the status of their order, and other information which you can customize. The customer will also receive a confirmation email, which can also be customized to suit the message you want to send when they have bought a product from you. This is a good opportunity to add a tracking number. Be sure to draw attention to the tracking number so that its prominent. Each time the customer checks the tracking him/herself, this is one less “where is my item?” email you will need to reply to.

Drop Shipping

Drop shipping has some significant advantages for you as an online seller. ‘Drop shipping’ means that you take the order and payment from the customer, then the order goes to a third-party, who fulfils the order by doing the stock handling and shipping on your behalf.

Drop shipping means you can offer a product range much broader than you could otherwise purchase and keep stock of. It also means that you do not have to physically handle that merchandise, so it is potentially time-saving. Good drop-shipping suppliers will ‘plain package’ your goods so that when they send them to your customer on your behalf, the customer has no way of telling the product did not come from you. Some will even include a paper receipt or invoice with your business details on it, giving the illusion of a seamless transaction.

The easiest way to start drop shipping is to use a large, reputable supplier who you know and trust. This will allow you to explore the system and get familiar with the slightly different mode of operations to handling your own stock. One of the downsides with drop shipping is that your reputation is exposed to damage from an unreliable or unprofessional supplier. It only takes one mistake to lose a customer, so your selection of suppliers needs to be made with due diligence, to ensure they can deliver quality of service consistent with your own.

Another thing to be aware of is a difference in shipping charges that need to be accurately represented at checkout when the customer pays. As the drop shipping warehouse may be in a different location to you, they may have different charges and use different carriers to those calculated by your default checkout setup. This means making accurate stock information changes for all stock to be dispatched by these suppliers, and then repeating this process for each supplier you use with differing shipping costs.

Chapter 7. Marketing

Marketing is usually a necessary and ongoing cost of running an online store. You can have the best selection of products, super-low prices and great service, but if people don’t know about your store, they can’t pay you money. Because marketing is a continual cost required to run a business, it’s essential to optimize your advertising so that you get the best possible result for every dollar you spend.

Putting time and thought into testing and experimenting with your advertising and its platforms will tell you which options are the best investment of your money, and which are not. This process is hardest when you are starting out. Ensure you keep records of everything you try and how well (or poorly) it worked, so that you can check back and compare results over time. As you develop a body of knowledge about what’s bringing you the most business, it will be less complicated to innovate and improve, especially with experience.

Market to Your Niche

The most efficient type of advertising is advertising that is targeted. That means (a) knowing who your customers are, and (b) using advertising that they will see and want to act on.

For example, if you are marketing to teen girls who like a certain brand of mobile phone cover, think about where this audience is likely to congregate online, and target them directly at that space. They might be looking at mobile phone covers on certain Pinterest pages, or they may like to hang out on Youtube watching videos that relate to a cartoon character on some of the phone covers.

If you are marketing an exclusive line of high-end professional cooking knives, find places where your audience is most likely to see your ad; often people will equip themselves with a knife set while they are studying – so there may be a way to promote at the educational institutions where they are doing their training. The tone of your ad/promotion should also be designed to appeal to your desired audience.

The best systems of online advertising use click data to establish which ad formats and locations bring the best sales. You can ‘track’ the source of the clicks to your site and monitor how much traffic you are getting for each advertising dollar you spend. Consider AB testing, where you trial one kind of an ad, and keep the results, then run another ad on the same platform then compare its results to see which one performs best. The same type of testing can be done to compare the effectiveness of different platforms running the same ad.

If you want your business to survive, you’ll need to think beyond your product, your branding, and even your sales or lack of them. Marketing is a key thing in the world of business. It’s the art of showing your product to people and getting them revved up and interested enough to buy your product.

Some businesses create a body of quality media that will attract an audience by providing information or entertainment related to a particular topic. For example, a successful Youtube channel branded with your website will bring a lot of sales traffic, simply because people like to watch it, with zero financial investment other than the base production costs.

Social Media

You can easily start a blog on Shopify – it is available as a standard feature. Blogging will allow you to add keywords, and keywords will help with being found by search engines. You can also use the blog to ‘cross post’ to other media. ‘Cross-posting’ just means sending to more than one social media platform at a time (i.e. Twitter, Facebook, Instagram, etc.).

Social Media is a way to interact with your customers, industry colleagues, and with like-minded people generally. As such, it’s a great way to exchange knowledge as well as promote your products. If you’re able to set up a social media presence that engages people enough to have them comment, listening to what they say can be really helpful to you from a sales and marketing standpoint.

Be sure check regularly and see what other companies from your niche are doing on social media. This will help you to develop your own online presence. Once you’re familiar with who the players are and who the subscriber base is, these platforms can offer highly targeted advertising options.

Email

Every email address you have access to is a potential source of income. Obtaining permission to send emails allows you to get right in front of your customer base. From that point you have the opportunity to build a lasting relationship with them that invites them to come back to you, interact with you, or share your information with family and friends.

To get the most out of your email list:

*
p<>{color:#000;}. Get permission. No one likes unsolicited emails, and you may create ill-will if people have not had the option to ‘uncheck the box’ to sign up for your list

*
p<>{color:#000;}. Give great content! Content is king. If you give people what they want often enough, then they will allow you the privilege of staying connected with you, (because they like what you’re offering). Your first email should set the tone by offering something really worthwhile. If they stay subscribed after that, don’t drop the ball: keep giving them great content and offers so they keep you in their social loop.

*
p<>{color:#000;}. Don’t spam! No one wants to hear from you 7 days a week (unless what you’re offering is absolutely unbelievably amazing). However, your customers may appreciate a special offer from you once or twice a month. Avoid a high rate of email contact at the start of your campaign to your customers, as this will yield you a high unsubscribe rate and close off valuable sales opportunities. It may be possible to ramp-up over time, but be wary of swamping customer inboxes at any point – it could make you unpopular.

*
p<>{color:#000;}. Make sure customers can unsubscribe if they want to. Few things will irritate your customer more than receiving marketing emails with no opt-out option. You can, however, make it worse by offering one and then not honoring it. Any modern email list must have an unsubscribe that works reliably every time. Don’t worry, if your customer was happy with the shopping experience they may well come back. When they do you can try again and they may allow you to email them on a second or later attempt.

*
p<>{color:#000;}. Listen, listen, listen. Monitor unsubscribes for each mail out you do. If your unsubscribes peak on any one mail out, check the content and try to determine what people were seeing that they didn’t like. Conversely, if you see a low unsubscribe rate, check and see what was working well, then try to do more of it. Also, make sure you ask for a reason for the unsubscribes, and listen to what your customers say about why they left your list. If it’s something you have control over, then make sure you attend to it so that you can maximize your members going forward.

Conclusion

This document is designed to provide the fundamentals to set up a successful online store. Your personal success will be positively affected by ongoing learning. Use the information here as a starting point but look to develop your skills as you go. The next steps from here might include learning best practices for Shopify itself. You may then benefit from learning more about external promotion strategies, particularly different advertising methods and making the most of social media. Mastering these skills will bring more customers and that means growth for your business. Online selling is a rapidly evolving space; it will pay to stay on top of developments as they emerge so you can ride the wave of your success to stable, long-term profitability.

To get started click here Shopify free trial

Thank you for reading.

Finally, if you gained anything from this book, would you kindly leave an honest review? It would be greatly appreciated!

Thank you and I wish you the best of luck in your Shopify endeavors!

[] Additional Helpful Links

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How to Sell on Amazon Using Shopify

 

How to Launch an Online Store With No Cash Investment

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WINNING WITH ALIBABA

Tips on Starting a Business with Alibaba

(Success Through Ecommerce)

By MARC HAYES

Disclaimer

[Text Copyright © 2016 Marc Hayes
**]All rights reserved. No part of this guide may be reproduced in any form without permission in writing from the publisher except in the case of brief quotations embodied in critical articles or reviews.

Legal & Disclaimer

The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.

The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author’s knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.

Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.

You agree to accept all risks of using the information presented inside this book.

You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.

Table of Contents

Chapter 1: Selling on Alibaba

Chapter 2: Working With Suppliers

Chapter 3: Time To Dropship

Chapter 4: Where To Sell?

Conclusion

Chapter 1: Selling on Alibaba

With the amazing title of being the largest retailer in the world, it’s no surprise why you’ve decided to use Alibaba for your business. Despite the website originating from China, you’re able to buy from any supplier in the world—from America to Japan, India to Canada. What we’re going to explore is how to get you started using Alibaba’s wide variety of different suppliers to make a profit by selling virtually any product you can think of.

In case you’ve never used the website, I’ll catch you up fairly quickly and then we’ll jump into the meatier details like dealing with suppliers, which products you might want to buy, and handling ordering. The website itself is easy to navigate. The search bar is your best friend, this is where you’ll be able to find products, suppliers, and prices. And you can browse for categories for things that you might be interested in.

Alibaba also offers their own service to help you if you need assistance in finding a supplier. It’s called AliSourcePro, you fill out the form letting the site know what you need and from there you’ll be able to negotiate with the list of suppliers that come back to you. Negotiation is a big part of doing business and it’s something that we’ll explore later on.

If you’re able to find a supplier that meets your interests and level of quality then you’ll see badges on their page that details they are verified suppliers and have been checked on site by Alibaba. These are important badges that you should look out for. If a supplier has a Gold badge than that means the supplier has paid for a membership from Alibaba. Their products will get featured more than a non-Gold badge member. Just think of it as a premium account versus a non-premium account. From there you’ll be able to contact them by clicking the white envelope with a blue outline.

Alibaba also offers the ability to let you choose the inspection company, an important feature as you want to know if the supplier you pick is a legitimate business. Most suppliers may overpromise and balloon their size. An inspection onsite will help let you know what’s real and what’s fiction, thus guiding you to the perfect partner on Alibaba.com. The inspectors will then be able to take pictures, take a look at their certification, and inspect the products that company is actually making. Let’s say if you’re about to buy headphones in bulk but they’re actually making shoes and the reason for the confusion is a difference in languages, then you’ll be able to have fixed that problem before spending a ton of money.

Of course because so many manufacturers are on the website you’ll need to search for whatever product you want, then you’ll see suppliers who can give you instant quotes, which is helpful when you’re trying to get off the ground quickly. At the top you’ll be able to find a drop-down menu that has a “sourcing solutions” title. This drop-down menu will be able to give you the ability to filter suppliers by region, get instant quotes, and submit buying requests.

Next to that tab is the “services & memberships” which drops down to gain access to the inspection and logistics services, among other things. Beside that one is the help & community menu where you’ll be able to submit a dispute, access options for buyers and sellers, and even engaging with other users on the discussion forum.

Chapter 2: Working With Suppliers

When you’re ready to start buying shoes from suppliers that you can then turn around and sell through your business, you’ll be able to search shoes on Alibaba and find suppliers that in fact sell shoes. You’ll have hundreds of different choices and you’ll want to investigate the supplier, asking them questions, doing as much home work as you can to make sure they’ll deliver what you want.

Now that’s one option. An option that can quickly grow tiresome as you don’t know what you’ll get exactly. The second choice you have is to partner with a supplier who can then manufacture that product for you so it’ll be customized to your specifications. Neat, huh! If you’d like to go down this route than simply switch the “products” filter to “suppliers” up there in the search bar. Before when the filter was for shoes you would get shoe products. But now with the search bar changed you’ll get suppliers who make shoes. It’s a subtle difference but it’ll help you move faster through the site and to launching your business.

Be mindful of verifications on Alibaba.com. Just like any site people will try to game the system and do whatever they can to portray themselves as legitimate. You’ll have to do your own homework. An example is photos. Many suppliers take pictures from other suppliers so if you think that necklace looks great, it might be because it belongs to another supplier, possibly a lesser-known one as well.

Again, running with the shoes example, because shoes are quite common and successful as a business product, you’ll find many prices on shoes are different. That’s because many suppliers will cheap out on suppliers, others will find a middle ground, and some will offer a more polished product for a higher price.

On these supplier pages you’ll find different terms that I’ll unpack. We have the unit price which is the price for one product, but there’s also FOB price which means “Free On Board,” a term that signals the seller of the products you’re looking at will pay to ship it to you at the marine port. Then you’ll be left to pay for the final fees of getting the product that’s already on the boat to you. Pretty simple.

Another term is MOQ (Minimum Order Quantity) which means that if a manufacturer has a 200 MOQ for doggie bowls then they won’t take offers for 199 doggie bowls. Their limit is 200. If you were happy to buy 200 dog bowls from this supplier than you’ll need to explore your options for sending payments. Bank transfers are very risky and are not recommended as you have no way of getting your payments back in the chance that you’re scammed. PayPal and Escrow are your best bets as they have great security measures in place to protect the customers. While suppliers might not like PayPal because of the high tax rates, Escrow is generally looked upon more fondly by the two parties, the buyers and sellers.

Once you have a list of the manufacturers you would like to work with then you’ll need to vet them properly because the truth is every company will tell you they’re more than able to deliver, they employ a huge staff, and have the equipment to deliver. This won’t always be true and you need to do your due diligence to separate fact from fiction. Even if they sent you a sample of the product, it’s quite possible that the final product won’t match the sample. Your product may be manufactured at different times, creating an inconsistency.

Another problem is many of these companies are overseas and don’t have customer service members that speak English. And if they do it might not be at the level you need to discuss important details. Make it a part of your budget to hire your own translator that you can rely on and deal with that supplier that may be in China or India. Because of this language gap you’ll need your product documents to be as specific and as simple as possible without any gray areas. If you leave something to chance, you can’t be surprised if your leather gloves come back as socks for babies. Don’t let a simple accident revolving around language destroy your business before it even has a chance.

To research a supplier is the next step. Don’t trust their profile on Alibaba alone. Go to the broader web and search their name, who runs the company, what else have they done? These questions will help you discover if they’re the right fit or someone who isn’t. Figure out if they’ve been to trade shows and their appearances can be verified beyond a simple post that says they did on their site.

After you’ve done these things then set up a meeting online or in person where you can ask them questions and have your translator on hand if they don’t have English-speaking workers. During this time of engagement you should do your best to bargain. Get their prices down as low as you can get them. Bargaining is the name of the game but be aware if you’re requesting a twenty-five percent reduction in their quote then you might be surprised to see the final product be in worse quality than when you first saw it. The reason for that is because of your negotiation they’ve had to reduce quality in order to match what your budget covers. And heck, even suggest that you’ll visit their company. Maybe you will, maybe you won’t, but it’s important to see what kind of response you’ll get.

If you shake hands and sign your contracts and start business together then keep in contact with them several times throughout the month and request samples as they’re going, pictures, everything you need to ensure you’re not sinking money into a dumpster fire. Following this advice will help you to not be scammed by suppliers out there on the world. There are good trustworthy people on Alibaba, but just like any site you’ll come across some people are looking for easy targets.

It’s all about safely doing business with your suppliers that are in a different country. Even if they’re in your same zipcode, you should still take the same precautions.

It’s been said that in the large manufacturers in China where a large accident occurs, fixing that one specific problem will stop their profit coming in and make them lose money because of the time they’ll need to dedicate to fixing that problem. Their solution: simply drop the customer. Of course if it’s a small problem that can be fixed in a reasonable amount of time, then they’ll fix it. But competition is ruthless and you’ll be wise to do as much homework on these companies as you can. Find previous clients of these suppliers and ask them questions, did they have any nightmare scenarios? How did they fix it? Who fixed it? And could it have been prevented and what measures did the company implement to make sure those accidents wouldn’t happen again?

While you may fancy yourself as the next Steve Jobs, that doesn’t mean you have to act like him. Apple needs to work with large suppliers because they have a deep net of customers. You? You’re starting your business and while you may have some customers already, you don’t need to work with the biggest in China. Check out some of the smaller suppliers that are eager for work and to show you what they can do.

You should understand that what you see on Alibaba might not be the real thing. I stated this before but I’d like to detail what I mean by this. A profile page that might say they’re a manufacturer may turn out to be a trading company. A middleman essentially. You buy a box of ceramic toilets from someone you think will manufacture it in Thailand and guess what? That company simply finds their own manufacturer and uses your money to get the cheapest maker they can and they ship the final product to you. They get their products from other factories around the world and make a dime or more selling to customers like you.

Working with a manufacturer is the simplest solution and cuts out all the other people you don’t need to work with. Though it’s known that many factories don’t employ English-speaking staff so again, be ready to hire a translator.

Chapter 3: Time To Dropship

Now that you’re all caught up and are a little expert in the world of suppliers and Alibaba (that’s a fun word to say), it’s time to dig into the neighboring world of dropshipping. For those that don’t know, dropshipping is where you don’t hold any products in your place of business. If someone were to order iPhone cases from you then you wouldn’t ship it from your warehouse of iPhone cases, no, instead you would order the iPhone case from another manufacturer or supplier and have them ship it to that customer. You would be acting as the in-between component for the business transaction.

There are entire companies whose sole existence is to be a dropshipping company. Taking orders and packing them, shipping them out. Of course you would have to pay the dropshippers and whether it’s more profitable to store the product under your roof and let a third-party company handle it, that’s up to you.

What it offers to you is the ability to have a warehouse of whatever you want as it’s not a physical warehouse, it’s a virtual one where customers do business in and once they pay, only then it’s shipped out of a physical warehouse. The startup cost of building your own factory or warehouse is monumental and isn’t to be scoffed at.

Working with a drop shipping company gives anyone around the world the opportunity to create their own storefront. Where one person might only be able to carry pink backpacks, with drop shipping you could have a backpack in any color and sell kids’ toys, vacuums, and trash bins—whatever you’d like to sell, you can. And it should be highlighted that unlike other places, you only buy a product from a drop shipping company if a customer buys that product. So long to the days of sitting with a garage full of talking kids’ toys because you thought your Elmo ripoff was going to sell like hot cakes. Buy what you need.

As long as your connection to the internet is working and your cat doesn’t break your computer then you can work as the manager of your business anywhere if you use dropshipping as the core pillar of your online business. The only thing you would have to do is of course vet the products these companies would be drop shipping for you. A topic we explored previously. Because you’re not seeing the product like you would if it was under your workplace, you don’t know what is being shipped to a customer.

Another great thing about the drop shipping model is the ability to scale when appropriate. If a school needs a hundred chairs, then you’ll be able to deliver to them. If they need a thousand chairs then you can do that too. The ability to scale up and down with each order is monumental and only doable with the existence of the internet.

With all of that said, you should be aware of some of the downsides. As I mentioned before, the fact that you’re not as close to the product is risky. Shipping out some poorly made shoes that didn’t pass your eye can hurt your business and damage it with poor reviews. You’ll need to be as strict as possible and find a partner who will value your business.

Drop shipping sounds good and isn’t a secret. Everyone in business knows about it and they’re doing it, feeding the appetites of customers with as much junk they can manufacture. This will make it harder for you to stand out if you’re competing in the same space. If you can carve out a small niche of specialty products then you might have something going on that can last and be profitable.

If you’re a business creator on a budget then drop shipping is for you, giving you an inexpensive way to create a store when decades before would’ve took hundreds of thousands of dollars, if not millions. Or let’s say you wanted to test out a product, whip up enthusiasm from investors to give you seed money for your business, then what better way than to buy a bunch of products you didn’t make, instead you had them drop shipped to you.

If you’re somebody who’s looking to have as many flavors of products as you want, drop shipping is the game you want to play. Being able to stock as many different things is huge for you and your customers. Though remember you’ll be competing with everyone and their grandma when it comes to this space online.

Recently businesses have moved away from the wholesale approach, trying a customer-first mentality as they follow in Apple’s footsteps. They build not just the product but also the packaging, creating a seamless experience from “Add to Cart” to popping open that phone box. Working with drop shippers won’t allow you this kind of precision. Freedom? Yes, most definitely. But the most precision you will have is shipping your own products. If you want to maintain your brand’s quality and not risk a customer missing a delivery date because your drop shipper ran out of stock, the fault will lie with you, not the third-party company you’re working with. The customer doesn’t care about them.

Be aware of the hidden costs of drop shipping. It looks easy, sounds easy but it will take a lot of money to make quite possibly a little bit of money. When you add the costs of paying the drop shipper, fees from PayPal or other outlets, shipping fees and elements like that, you’ll be losing out on a lot of money. For some people, having an entire warehouse stocked with product is not an option so drop shipping is not inherently bad, but it’s important to be mindful of these things.

If you’re on a limited budget and you don’t have a huge Twitter or Facebook following for your business then you can look into growth hacking marketing. It’s a way of getting eyeballs on your product without having the wallet of the big companies. You can use your small size as a benefit versus as a detriment. Marketing will save your business so be aware of how to use it. You have other options besides buying ads, think of yourself as a value-creator. Create some value for people, make things on the internet people will like, and they’ll follow you. From there you can lead them to your product.

There’s not a lot of risks in dropshipping, as outlined above. You’re saving money by not renting out a warehouse of inventory, but you’re also losing money as you’ll most likely be selling the kinds of things your competitors are using dropshippers for: the most popular products that can be copied and sold off.

Chapter 4: Where To Sell?

With this new knowledge under your belt, you’ve probably a thought or two about where to sell all this stuff. How are you going to make this work? Well, the answer is simpler than you think: think simple.

You’ll never be Wal-Mart by trying to compete with Wal-Mart. You can’t fight Costco at their own game. They have every toilet paper brand and in every size. Instead narrow your sights. Don’t try to stock your online store with everything you can find like some people do. It’ll make you look desperate probably, or worse, it’ll look so cluttered and take on the appearance of a virtual flea market.

No, the solution is to go smaller than the big guys. Think about it like this: you can do what they can’t. Wal-Mart can’t afford to downsize because they have gains in profits they have to continue to meet, if not supersede them. Investors are always hungry for more. But you can focus on one product, make that product as great as possible, and focus your marketing sights on the perfect customer who would appreciate said product.

As an outlet to sell your products, you’ll of course have Alibaba. It’s a site where a ton of traffic and lots of customers but maybe you’ll want to diversify and head to other websites.

Your first option could be Amazon, one of the largest websites in the world with a great track record. There are a ton of tools that allow you to analyze products and competitors’ products to see which things aren’t selling or are doing well, getting price alerts, and that type of thing.

With Amazon, you’ll also have access to their review system where you can get reviews from customers, whether they’re good or not.

There’s also eBay, another juggernaut in e-commerce. It’s another huge website where you’ll be able to auction off products or instantly sell them and use your inventory with your dropshipping partners to send the products off. I should note that you’ll want to know what package your customer will be getting. If it has a bunch of Chinese kanji on it then you’ll want to redress the product in something that looks more presentable. eBay also has a review system that can help or damage a business so be aware of those negative reviews.

If you’re interested in selling in India there are also sites like Flipkart, Snapdeal, and even Amazon that are big players there. There are many countries that would gladly pay for your product but you’ll need to know how to market them. If you’re an American then you understand American ideas and how to market to your people, but Korean and Indian people are not American and have different cultural norms. Who knows who your biggest customers might be. It could be Japanese salarymen who love the clean black shoes you’re selling them from China or it could be Russian women who just adore the lingerie you’re selling them.

Now people are bypassing these middlemen websites altogether and going straight to developing their own storefront. Shopify gives you the chance to break down the barrier between you and customers. Of course sales might be less than if you were to be at Amazon, but who’s to say you can’t be at both. They of course take a tax but you can also create your own online store by coding it or hiring a developer to code it for you.

There are other websites that would be more than happy to have your product there like Etsy and Bonanza, and heck, if you’re starting out you could post a product or two on Craigslist. Who knows who will bite. Reddit’s another great place where people are gathered talking about the things they love. Whether it’s cars, celebrities, or games, you can either market to them with ads on their subreddits or you can be a genuine member of the subreddit and post your product, see if they might like it.

You have other options like Bigcommerce, Volusion, Woocommerce, all options where you can sell your products. Weebly and Squarespace are websites where you can develop your own storefront as well. Zibbet is a great alternative to Etsy if you’re selling something that’s a little more homemade or feels vintage. Selz, Lemonstand, Tictail are great as well while Cratejoy allows you to sell products in a crate which comes monthly. Everyone’s adopting the Netflix subscription model and it’s a way you could go if you’d like.

Jet, Magento (owned by eBay), Depop are fantastic websites as well. No matter what you’re selling, you can find a place you can call home for your online store. There’s a ton of options as you can see and I’m only scratching the surface. Feel free to look around.

Conclusion

Here we are at the end of our journey together while you are just starting yours. Don’t be afraid, don’t be discouraged, there’s a wealth of info on the internet for you to peruse, so arm yourself with as much info as possible and go out there and create your business. Be the business leader you’ve always wanted to be.

Mistakes will be made, but you can’t find success without falling into mistakes. But at least you’ll know what Alibaba is, how to use it, how to find suppliers and work with the best ones while protecting yourself from scammers (document everything), and how to use dropshipping, a tool that could be critical for those starting out.

Good luck and onwards!

Finally, if you enjoyed this book, then I’d like to ask you for a favor, would you be kind enough to leave a review for this book? It’d be greatly appreciated!

Thank you and good luck!


How To Make Money With Shopify: Learn How Shopify Works & Start Profiting This W

Attention fellow entrepreneurs! Are you looking for ways to make more money online? The problem at the moment is you end up spending money on new approaches that don't pan out. It would be good to earn some revenue online without having to pay an arm and a leg to get started. In this book bundle you will be guided through valuable step-by-step systems to launch your new online career with Shopify and begin making real money. Inside you will learn: The Beginner's Guide To Shopify: • The Essentials of Setting up a Shopify store front • How to customize Your Brand • How to launch your products • The ins and outs of shipping • Marketing your online store • Advanced tips to boost business Shopify Essentials: • Use your personal passions and your potential market to their full potential • How to find reliable suppliers for your store • Essentials of listing • How to Fulfill orders professionally • How to expand into drop-shipping services • Proven methods to market your store to its target customers ...Plus Receive a Bonus Book as a gift inside How To Use Alibaba: • How to find suppliers • How to separate the good ones from the bad • A wide variety of websites that you can sell your products on • How to sell on Alibaba • The essentials of dropshipping You can take the information in these guides to build your own online career, or you can do what most people do and never take that first step in a new direction. The choice is yours. To read on click on Buy now!

  • ISBN: 9781370669851
  • Author: Jim M Booker
  • Published: 2017-02-18 16:50:17
  • Words: 17957
How To Make Money With Shopify: Learn How Shopify Works & Start Profiting This W How To Make Money With Shopify: Learn How Shopify Works & Start Profiting This W