"HOW TO DRESS FOR BUSINESS" (Original title The Business Dress code) “How to Build your Suit of Armour” This is the book for you if: You WANT the TRUTH & FACTS from an EXPERT. You WANT to SAVE valuable TIME, ENERGY, MONEY & STRESS. Your WORRIED about your Company Image. You are THINKING about implementing a company dress code or company uniform. You are unsure if your Professional Image is DAMAGING your career. You lack the FACTS on which type of organizations THRIVE or DIE having a Uniform or Dress code. You have NEVER had a uniform or dress code policy in your Company or reviewed your Professional Image. Corporations spend millions of pounds every year on their marketing activities for brand development but often dismiss the most obvious and essential ingredient their “staff”. That “first impressions” of you and your employees will either build or destroy your consumer’s perception and confidence of your products, services and brand and directly affect your companies’ profitability in an increasingly competitive global market. This is the first comprehensive Business book to discuss in depth a subject rarely discussed and often dismissed in business; the importance of Professional Image, Uniforms and Dress Codes in building a profitable business and congruent brand image. PART ONE provides a narrative sharing my experiences over 18 years as a designer, image consultant and uniform business owner demonstrating the essential elements of “The Business Dress code” and "Building a Suit of Armour". The INSIDER TIPS, SAVINGS & SHORTCUTS to Corporate Uniforms from the facilitator of individual customer accounts of £80k, staff contracts with 300+ staff, provider to international corporations and public sector customers. PART TWO provides a series of practical templates, formulas and charts for referencing and guidance to guide you through the process and save your organization valuable time, stress and money. Includes; Uniform supplier standards of practice, Capsule Uniform samples, Colour symbolism, Scarf & Tie Tying guides, sample Dress Code Policies, Care Symbols,Garment Care & Stain removal. 'How to Dress for Business' is the first in a series of Non-Fiction books on 'How to Design & Invent a Business' by Designovator.