Find a Job
By Lasse Smith
Published by Lasse Smith at Smashwords
Copyright 2015 Lasse Smith
Hi! I am nerd from Denmark and my passion is marketing.
I write free eBooks to help and hopefully sell a few of my premium eBooks, so I can write even more free eBooks :-)
Visit Lassesmith.com for more of my eBooks.
My writing style
All my books are written as a collection of tips for inspiration and not a How to guide on every aspect of an idea/tip.
You can hate it or love it but this won’t change my style of writing :-)
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Send it to me!
I will collect the feedback and use it to improve my work.
Chapter 1 – Your reach
The purpose of this eBook is about expanding your reach and being able to get the chance of getting a job.
If this eBook is helpful, please write a review or share it with friends and family :-)
This is you before going online.
Most jobs are inaccessible because you’re invisible for the employers and vice versa.
You need to get the basics right first.
Job portals is a must and you should be on all the different job portals.
The black area in the image represents your current reach into the job opportunities when you have created your profiles on the job portals.
**]Reach out to people in your network.
Your friend’s networks.
Your reach will depend on your network size but it will always be a good idea to network and expand your reach.
Work for free and show what you’re worth
Networking with influential people will be hard but you can bring down barriers by showing your skillset.
Many can’t allow themselves to work for free but it helps getting ahead in the job queue and the employer will be able to see if you fit into the team.
If you work for a short period and it doesn’t result in a job, than you can at least use it on your CV.
Blog and show your expertise
Showcasing your skills through great content on your blog will get you noticed.
Blogging is not something new and many people have tried it but most of them create shitty content with no clear goals.
Don’t focus on creating many blog posts but create a handful of powerful posts that people will love.
Potential employers might not be interested in the content topic but you can show your thought process through it.
I am working on a blog post on how to hack education so you will get the highest score with the lowest input.
My goal is to show my ability to conversion optimize in work processes.
Personal branding will strengthen all your other activities on the internet.
Trust & Branding
You will succeed with your personal branding when you become trusted.
There is a whole section on Trust & Branding in my eBook about
An online personal brand will take time to build so don’t expect you can build one in a week.
Make a plan where you build a little bit a day.
1. Create profiles on all the different social media platforms you might need.
2. Learn SEO – Search Engine Optimization.
3. Build an online CV on your own domain.
4. Start blogging on your domain.
5. Become active in your niche on forums, blog comments and blogosphere while linking back to your domain.
6. Network with your readers and expand your reach.
Make sure that you dominate your own name in search results.
Employers will research you after they have received your application and you can improve your chances significantly if you take control of your name in search engine results.
Creating great content is not only important for your readers but also very important for search engines and if you want to dominate your own name (personal brand) in the search results you need to learn what defines great content.
There is a whole section on Content Creation in my eBook about
How employers research you
The most common places employers will research you is.
You need to showcase all your skills and network on LinkedIn to expand your network.
You will increase the chances of finding a job with networking and you will seem more professional with trustworthy connections.
[* Facebook, Twitter, Google+ and the rest of social media *]
What are you writing on these social media websites?
They can’t use you if you’re sharing content that might hurt the company brand.
You should also think about what you’re sharing in general because images of you drinking and other similar photos might make you seem less professional and this can hurt your chances for getting the job.
Showing your knowledge online will strengthen your reach and make it easier for employers to evaluate if you’re the perfect candidate for the job.
A great blog is also a great way to attract job offers which isn’t open for the public yet.
Having your videos in the search results will give an added wow effect because many people aren’t using this yet. A video will also give you the opportunity to show yourself and let the employer see your body language which is important for many jobs.
**]Employers will Google you and look at what your name brings up. You should control the content on the search page and try to dominate at least the first page of search results.
Controlling the search results for your name isn’t possible for everyone and if you share a name with someone or something famous, you should “change” your name if you want to control a search page for your name.
You could add a fake middle initial and use this everywhere on the internet.
The employers will search for your name and if you write the extra initial on the application, they will probably try to search with the initial after not finding anything on your first and last name.
Think long term before you post
Almost everything you post online will be able to be found through search engines and this is why you should think before you post.
2 rules to follow.
1. Will this add value?
2. Will it improve your personal brand or damage it?
The online personal brand are gaining more and more importance and many people will soon realize that all the shit they have posted will be read by employers.
Join the discussion on niche related groups on social media websites and seek out forums with related topics and share your knowledge.
Chapter 2 – Finding opportunities
Creativity in job search is almost non-existent and you can use this in your favor.
Unemployed people are normally using the same websites for job search and these channels will give you a lot of competition and you should avoid focusing on them.
Google search 1
Why not turn the most powerful search engine in the world into your tool for job hunting?
Job portals are scraping vacant jobs from different company websites but content scraping are only allowed if they have received permission since its basically content theft.
This means that the job portals are only showing jobs created on their website and from the fixed number of job pages they have permission to retrieve content from.
With this knowledge you know that there may be jobs available with less competition.
How you can find them.
You’re looking for a fulltime electrician job in Chicago on Google.
1. How you can search for the job.
“Fulltime electrician Chicago”.
But this will show all the results where Google can find the words in content across the internet.
You need better results and you can use advanced operators for this.
Let’s add “~” because it will tell Google that you want to make a search within a search.
“Fulltime electrician ~ Chicago”
This search will take all the results in the first search and search for “Chicago” in those results.
You have now produced a better search result but you need to make it even better and you need to remove job portals from the search results because you’re looking for the unknown job pages which aren’t being scraped from job portals.
2. How you remove job portals from your search results.
You can filter out all results from a specific website with “-site:WEBSITE”.
I have used cnn.com as an example and you just need to add the website you want removed from the results.
“ Fulltime electrician ~ Chicago -site:cnn.com"
Keep on removing job portals in your search query until you’re seeing job pages from companies.
You can only use 32 words in a search query, so make them count.
Save your search query because you will need it for future searches.
After you have checked for vacant jobs you can use the search query again in a couple of days to search for jobs which have become vacant during the last couple of days or even hours.
You can do this by adding a time constraint on you search by choosing “Search tools” in the menu and setting time from “Anytime” to your choosing.
3. Make a list of all the different job pages you can find for your job type.
You can use your list of job pages to identify which ones are being scraped and which ones are unknown.
You just need to copy some of the text in the job ad and search for it in Google.
You will know it’s being scraped if you can find it on the popular job portals.
You will know which job ads to focus your energy on when you have identified the true unknown job pages.
Remember that all searches in Google should be without “.
Google search 2
You can search for a specific term in content titles.
The specific term could be “SEO specialist”, “bank adviser job”, “Vacant job”, “Hiring” etc.
If you want results for “SEO specialist” you just write.
This will give you search results with the term used in the title.
If there is several different variations of your term.
Just add “OR”.
“allintitle:seo specialist OR seo manager”
This search query will give you all the content where titles includes one of the terms.
You can keep adding terms just add another “OR” between each term.
Remember that all searches in Google should be without “.
Search for your next job on Twitter.
Go to https://twitter.com/search-home and search for your job type.
You can use “+” if you want to add different keywords together.
Your country + your profession.
You can search for hashtags like #jobs #hiring.
Make use of Twitter and follow channels that might help you.
Search for “jobs” and choose “People” in the menu on the left.
You will get a steady stream of job opportunities from the people you follow.
1. Fill out your professional information on your profile and make sure it’s open for the public.
2. Go to your friends list on Facebook and create a new list and add all your professional contacts.
There is no reason to spam your family about your job search and you can target your professional contacts every time you’re ready to post an update about your job hunt.
3. Become active and participate in discussions.
4. Use Facebook as LinkedIn and send friend requests to people you might have in your network.
Look at your friends friendslist, there might be someone who would be interesting to add in your friends list.
Be honest about your networking intentions when sending the friend request.
Tell some interesting facts about yourself and mention who your mutual friend is.
Link to your LinkedIn profile if possible and you might be lucky to get them on that social network as well.
5. Use some money and create your own Facebook ads with a link to LinkedIn or your online CV.
You can target specific types of people and you can limit how much you want to spend.
6. Try out Facebook job apps.
LinkedIn and the job portals
Make use of the internal profile banks.
LinkedIn and the job portals are big indexes of candidates for employers and you should make sure to join and optimize each profile for maximum reach.
You can use this website and search on multiple platforms at the same time and find potential leads for your job searching.
Using forums is quite simple.
1. Create an online CV.
2. Find a forum in your niche with a signature.
(A signature is a little ad space normally placed under your posts.)
3. Link to your online CV from your signature and make it clear that you’re available for work.
4. Add interesting information about yourself on the forum profile page and add a link to your online CV on it too.
5. Be open and use your own picture and name.
Start building your own personal brand instead of hiding behind a generic username and image.
6. Start building trust with the other users by submitting quality answers in forum threads.
Remember that forums where employers hang out would also be a great place to be active.
You can use “Google search 1” described earlier in the book if you’re having problems finding forums.
Chapter 3 – Creating an online CV
Publishing your CV on your own domain can give you a big advantage because you can use it for marketing and rank on Google.
You got 3 seconds
Most visitors are extremely impatient and you only got a few seconds to give them a good impression with your website or they leave.
3 seconds doesn’t sound like very much but this also includes the load time of the website.
Some visitors will of course wait a little longer than others but you can expect that most visitors will be impatient.
So keep your load time down!
Easy navigation or one page layout
Visitors might not understand your fancy design or your way of thinking and this can cause a lot of usability problems.
You need to keep it extremely simple and design your online CV like a funnel towards one simple goal.
The goal could be a simple contact form or your phone number.
Font and size
Choose a readable font and a size which fits for web and smartphones.
A responsive web design is a design with the ability to change its content structure and size depending on screen size.
You have 3 choices.
1. Ignore that more and more traffic is coming from smart phones and tablets.
Losing the ability to rank on Google since it’s now a rank factor.
2. Create a website for each type of electronic device.
3. Make your website responsive.
Relevancy and above the fold
When you lead traffic to a web page remember to keep relevancy from link to content.
Visitors will leave if the content doesn’t make sense with the link they clicked on.
Above the fold
Is a term for the content visible on the webpage load before you scroll down.
Make sure that the above the fold content will make your visitors read on and convert to your goal.
Make your contact information visible and make it easy to contact you.
Email or phone
Make sure that the email you’re using isn’t an unprofessional email service like Gmail or Hotmail.
Create your own email through your hosting service on your own domain.
Buy a new number and use an old phone = job phone.
The internet are filled with great opportunities but also an almost infinite amount of idiots.
Those idiots might find your number and start calling you at random.
You can shut off the job phone at night without cutting yourself off from your family calls on your regular phone.
When the job phone rings you know that you need to act professional and find a quiet place.
Make sure that your online CV shows that what you do is filled with passion.
You can do this by blogging about your work and be proud about your results.
Expand your online CV with true success stories from prior work experience where you created great results and solved difficult problems.
You know your strengths and weaknesses – Rate them with stars or something visually.
The visual aspect will make it very easy for employers to understand your skill profile.
Spellcheck and Grammar
Even small errors will make employers think twice.
Get help from a friend or use online services like Fiverr.com to get it checked for errors.
A picture will help the employer but seeing a video with your body language will make it a lot easier to decide if you’re the right candidate for the job.
Chapter 4 – Higher conversion rate
When you have built your online CV, you need to focus on raising the conversion rate from visitors to job offers.
From hope to conversion
Most job seekers are relying too much on hope and not taking charge.
You can get ahead with quality traffic and converting them into job interviews.
I am publishing a book about Conversion Optimization soon on Lassesmith.com.
Chapter 5 – Analyzing job barriers
Sorting through candidates and choosing the right one will happen in every company.
If you can figure out the process and identify the people with the responsibility for hiring, you can take advantage of this.
Getting past barriers
When you apply for a job in a big company you will actually be saved in a big index and no human will actually receive it.
Your application will first go through a parser which removes all styling and just saves the text.
It will count keywords and save that data.
When an employee from HR needs a candidate for a job, they will search in the index and get the best candidates based on compatibility.
Compatibility will be calculated from keywords and basic requirements.
Your job will be to figure out the keywords for the job you’re applying for.
The keywords they use for the compatibility search will most likely be the same keywords the use in the job ad.
The people who writes the job ad is most likely in the same department and they are using the same jargon, so the keyword will probably be the same.
If you can identify the important keywords than use them in your CV / job application.
Go indirectly to the source
You might want to get your CV in the hands of a boss in a specific company but you will most likely run into a wall like a secretary whose sole job is to filter unimportant things from reaching the boss.
In these situations it’s better to send your CV to an employee close to the boss.
You need first to identify employees around the boss and then try to Google the emails of these employees.
If you’re able to find the direct email to the boss then don’t send it during normal work hours where the secretary is at work.
Try to send it before lunch on Sunday.
Chapter 6 – Creating your application
Ways to improve your application.
What are the recruiter looking for?
Try to figure out what the recruiter is really looking for and add this to your application.
You can use the job ad to get a feel about what they are looking for and what phrases / keywords to use.
Remember that the recruiter doesn’t care about you or the job they need filled.
They need to find a capable candidate so they have completed their work.
The recruiter will worry if they can’t document your skills from nothing else but an interview.
This is why you will get a head with documented knowledge like a blog, CV, success stories and cases/projects.
A million skills won’t help
Read the job ad and focus on the skills needed the most.
Explain your skill level, success stories with the skills and your goals for becoming even better.
Make your story interesting
Try to tell a compelling story with your online CV and blog.
It’s hard to learn how to tell a compelling story with writing but you should at least try and practice will make it easier.
Blowing their socks off!
You can build experience and improve skills with projects aimed to improve your CV.
It will take some time to achieve success with a project but if you know what field you want to work in.
You can tailor a project that recruiters might find interesting and get you a head in the job queue.
I am currently taking a business & marketing university education and the last semester will be with a 12 week internship.
I am planning to blog about how I would create a marketing plan for different kinds of companies and I will use this to showcase why they should take me in as a intern.
Chapter 7 – Before the interview
Things to consider before the interview.
Learn to sell – P2P
My dad knew that the ability to sell just about anything is an important skill and he took me to flea markets where he taught me to sell from the age of 5 and you should learn this skill no matter what age you’re right now if you can’t do sales.
The most important aspect of sales is the ability to talk and show open / strong body language.
I have learned Psychology on the sidelines to make my ability to sell even better.
1. Learn to small talk with strangers.
2. Learn to talk with people in a sales situation.
3. Learn to identify the different types of people and test their limits.
4. Try formulating your words differently and see the small but powerful effects they can have.
5. Test out body language and get honest feedback on your body language.
6. Read some Psychology books and test them out.
I have done this for years and learned to “control” people without them knowing it.
Research the company
Make sure you learn enough about the company you’re going to get interviewed by.
You will need it to ask insightful questions and score some extra points with the interviewer.
Make sure you have fresh breath and avoid strong perfume because most people won’t like it.
Use the restroom before going in to the interview, you can’t ask for a toilet break during the interview.
Avoid gum and candy during the interview.
Find your calm place
Shut the world out before the interview and breathe.
Most people will start to stress and you need to calm yourself down.
If you stress easily, try learning meditation.
Meditation sounds like something new age shit but it actually works, give it a fair try.
You can control you blood pressure and stress with simple breath control.
It takes 5-20 minutes per day and works great right before an interview or exam.
I do meditation myself and what I do is find a quiet place, sit down, close my eyes and keep my mind focused on a specific color with ever changing wave patterns in it.
It will be hard in the start to obtain a thoughtless mind and meditate for 5-20 minutes because you haven’t learned to control the random thoughts yet.
When you try to meditate avoid trying to force the random thoughts away because it will annoy you and raise your blood pressure.
Accept the thoughts instead and just move it to later and refocus on your meditation.
It works best for me with focusing on the colored wave pattern but you need to test out what works best for you.
This could be music or something else.
Avoid your ego and drama at the interview
I have the habit of correcting people when they talk shit and this type of behavior during a job interview will probably cost you the job.
Bring your resume
The employer might be stressed and can’t find your CV, score some easy points and have it ready.
Clothes will make a huge difference in your job interview and if you don’t want the job, just wear flip flops.
If you’re an idiot when it comes to fashion (I am), try asking a friend who understands it better.
If you know no one with fashion knowledge, then try to find out if the local mall offers a free personal shopper or try asking the employees but be skeptic about if it’s a real advice or they are just selling you as much as possible.
Kill your phone before the interview
Employees are spending way too much time on their phone during work.
Kill your phone before going into the interview, you don’t want to give the impression you can’t live without your phone and it would be bad if the phone went off while getting interviewed.
Practice the interview
Most people don’t know what they are doing wrong and making a fake interview with a friend might give you a better insight.
Film it so you can see your own body language and what nervous twitches you have.
Tell me about yourself?
Practice this question.
What are your strengths?
Practice this question.
What are your weaknesses?
Practice this question.
Describe a difficult time you have had with a coworker?
Practice this question.
What has been your biggest mistake?
Practice this question.
Describe your ideal job?
Practice this question.
What do you know about us?
Practice this question.
Why do you want this job?
Practice this question.
Chapter 8 – Getting interviewed
The do’s and don’ts during your interview.
You have 1 minute.
Train this with a friend.
If the interviewer leaves, stay where you are and wait.
Remember that there could be a hidden camera.
So act like you’re being watched.
Your most important focus is the interview and if you look at clocks or your watch, you will send the signal that you’re not interested in the job.
Try to give equal attention to each interviewer during the interview.
What are the interviewer really asking about?
Try to decode what the interviewer are really asking with the different questions.
“What are your weaknesses?”
The interviewer are trying to find out how self-aware you are about your own limitations.
Never say “I don’t have any weaknesses”.
The employer will know that you aren’t perfect for the job but he/she needs to know that you’re working on improving your imperfections.Remember it's almost impossible to find the perfect candidate for a job and this is why you're a great candidate if you can fill out 80-90% of the required skill set for the job.
Stop using generalities
I am a great team player, I am a problem solver etc.
Don’t give answers that are too short or too long
Your time with the interviewer is limited but you still need to give an answer with enough depth so the interviewer gets the information they are searching for.
Don’t ask “what’s in it for me” questions
The employer will most likely be searching for a team player and questions only focused on yourself will give a bad impression.
Don’t look at your resume
You should be the number 1 expert in the world about yourself and this is why you should avoid even looking at your own CV.
Tell about your low sick days in prior jobs and sports you go to in your free time.
Sick days are a big headache for most employers and if you can showcase low sick days or even none, be proud of this fact.
This is the wrong time to start flirting.
Avoid filler words
It’s hard to stop with but filler words will make you seem like a weaker candidate for the job if you keep using “uh” or “um”.
Don’t forget to smile and even if you aren’t happy, at least seem like it.
If a beverage is offered, choose water and only sip from it.
You might end up burping during the interview if you choose soda pop.
Avoid extreme gestures
Use your hands and body to communicate but avoid using it too much and too extreme.
Keep eye contact but avoid staring like a psycho.
Ask insightful questions
Research the company and try to get the interviewer talking about the work in the company.
Just remember to ask insightful questions because asking “What do you do here?” will show that you know absolutely nothing about the company.
- Ask about the culture in the company.
- Ask the interviewer personal experience with the company.
- Ask about learning opportunities.
- Ask about their concerns.
- Job position challenges in the company.
Prove strengths and neutralize weaknesses
Prove your strengths with examples from prior experience and make them aware about your weaknesses and what you’re doing to correct them.
Ask about next steps
If the interview goes well, ask about the next steps.
If you’re skilled in psychology and body language use this to your advantage and lead them to a logical conclusion that you’re the right choice.
Take initiative and lead the interview
If you want the job, you need to take charge and impress them.
They are looking for a strong candidate so the company can grow to the next stage and you will lose the job if you sit there mumbling with weak body language.
Bring notepad and pen
This will just make you seem more interested in the job and you might get some information you need to remember.
Write the interviewers name down in a small font, so you can avoid an awkward moment when you forget their name.
Don’t be late
It’s stupid that I even need to write this but it’s unacceptable to be late for an interview.
Try to be there 10-15 minutes before the agreed time but avoid coming in earlier than that since some employers might find it annoying.
Avoid crushing the hand in the handshake
A firm handshake is preferred but avoid making it a power contest.
Dry your hands before the handshake without the interviewer seeing it.
They don’t need to know you have sweaty palms.
Do you have any questions?
You have researched the company before the interview, so prepare some questions for the interviewer.
If the questions have been answered during the interview point this out, so they know you had question for them and they will know you are showing interest in the company.
When you take charge of the interview keep it relevant.
The interviewer will love a candidate showing personality and the ability to take charge but you will be stopped if you don’t keep it relevant to the job.
Avoid telling about all your prior jobs, no one wants to hear about your paper route if it’s not relevant.
Interview in a restaurant
If your interview is done in a restaurant, avoid ordering the most expensive dish, ordering spaghetti (Any dish you might spill) and alcohol if it seems inappropriate.
Chapter 9 – After the interview
Shake hands and be courteous towards everyone.
Thank them for their time.
If you don’t want the job tell the interviewer and why.
It could be that they could fix your issue with it.
Ask about the next steps and when you will hear from them.
Follow up on your interviewer if you don’t hear from them.
Write a thank you email
Employers are probably seeing a lot of different people and you can use a “Thank You Email” to remind them about you.
Send a “Thank You Email” 2-3 days after the interview.
Learn from the interview
Write down what went well and what went wrong and learn from it.
You need to do this no matter if you get the job or not.
Because you need to know exactly what you need to improve for the next interview.
Getting the job
You got the job? FUCKING CELEBRATE!!
But you’re not done!
A job should improve you and get you further in your career.
Start figuring out how you can use the job and the opportunities it gives to improve your skillset and CV.
Start the search for a new job when you can’t improve anymore through your current job.
Staying true to your brand
Make sure to deliver what your personal brand promises and avoid compromising what you stand for.
Adding stronger connections
With or without a new job, if you feel the interview went well, try to add the interviewer to your network after you have received an answer about the job.
Get a lot of tips on how to succeed with your job hunt. Learn to build your personal brand and how to use internet marketing for getting ahead. Become the headhunted instead of being the hunter.