Etsy Business: 23 Useful Tips for Building a Successful Etsy Business and Earn M


Etsy Business

23 Useful Tips for Building a Successful Etsy Business and Earn Money From Home

Table of Contents



Chapter 1 – Getting Started

Chapter 2 – Preparing your Store for Greatness!

Chapter 3 – Promoting your Products

Chapter 4 – Good Practice


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© Copyright 2015 by Bobby Dixon – All rights reserved.

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In an era where the internet is the most powerful force in media, business and entertainment, more and more people are looking for ways they can turn their skills or hobbies into genuine sources of income that can be managed from the comfort of one’s own home. Freelancers, investors, consultants; the entrepreneurial bug has become far more contagious as the opportunities on offer by the internet have grown to such vast proportions. And as the number of opportunities has grown, so has the diversity of the themes around which they revolve. Now there is a genuine platform for visual artists to sell their creations to a targeted community that seeks affordable products in the field of arts and crafts.

Etsy is an online marketplace where real people from all around the globe connect to make, buy and sell unique goods. It was founded in 2005 and, as of 2015, has nearly 20 million active buyers, 1.4 million sellers and has generated gross sales in excess of $1.9 billion! Now, there can be no denying that the creative Etsy marketplace is thriving, and that there is genuine opportunity there for creators of unique items to establish their own business selling their creations.

It all starts with the building of an Etsy store. But with the vastness of the competition, the first steps towards success as an Etsy seller are not to be taken lightly. In order to maximize your chances of succeeding, you want to ensure that you make the right move at every stage of the establishment of your business…lucky for you, this book gives you just the information you need to make this strong start.

Read on to find the 23 essential tips for establishing and running a successful Etsy business from your own home, covering the following 4 factors:

p<>{color:#1C1C1C;}. Getting Started

p<>{color:#1C1C1C;}. Preparing Your Store for Greatness!

p<>{color:#1C1C1C;}. Promoting your Products

p<>{color:#1C1C1C;}. Good Practice


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Chapter 1 – Getting Started

1. Select a Name for your Virtual Store

It is vital that you don’t overlook the importance of the very first step in opening an Etsy virtual store: choosing a great name! It can be frustrating when the name you’ve set your heart on is already being used, but this doesn’t have to mean you can’t still create the store you dream of. A simple solution is to add the word ‘shop’ or ‘boutique’ after your chosen name; you could even add something more unique such as your physical location or your initials. While this isn’t your only shot at picking a name that will really capture the attention of customers, know that once you have opened your shop you can only change the name a maximum of ONCE. Take all the time you need to come up with the perfect name for your store BEFORE you open it. You can change it as many times as you like during the building process, but once it’s opened your chances are very limited.

2. The Essentials for Opening your Etsy Store

It can be a prudent move to have all the fundamental requirements of establishing your store already prepared before you initiate the process of constructing it. This way, assembling the store becomes simple, swift and stress-free! Use the following checklist to ensure you have all the elements that will be required, and that you know how to go about initiating the construction of your virtual store:

p<>{color:#000;}. Create an account at https://www.etsy.com/ – take care when creating your username and password for your own security

p<>{color:#000;}. Have a great name prepared, with several variations and alternatives in case your first choice is unavailable

p<>{color:#000;}. Have AT LEAST one item already available to sell; there is no point in opening a store before you have any products to list.

p<>{color:#000;}. Have HQ product photos, relevant keywords, a realistic price and knowledge of shipping costs (more info on all these can be found elsewhere in this chapter and in chapter 2)

p<>{color:#000;}. Have all your credit/debit card information to hand – you’ll need them to enter billing information for your subscription and to help you on your way to earning money.

3. Consider Keywords

The vast majority of customers on the Etsy marketplace will target the items they want by using the marketplace search tool. Without doubt, you will have used a search engine to perform a similar task countless times yourself; you type words and phrases that describe what you are searching for into the search bar. As an Etsy seller, it’s essential that you put yourself into the shoes of the customer, and identify the type of thing someone would be seeking that could be fulfilled by your product. You can then identify some key descriptive words and phrases that can be ‘tagged’ to your item so that when a customer searches for those words, they are presented with your store in the results.

If you’re having trouble with selecting keywords, try brainstorming words or phrases that someone might use to describe your item. Once you have amassed a sizeable selection, circle the ones you feel are the strongest. Use these when you list the item, but the check your Shop Stats every week to see which keywords are yielding the best results. Edit keywords that are underperforming to try and optimize the visibility of your items in customer searches.

4. Know Your Product (pricing)

When you start out listing items on Etsy, one thing may very swiftly dawn on you: you don’t have a clue what price to list your items for! When pricing your products there are a number of variables that you need to consider, so having a thorough knowledge of your product is essential. You must factor in how much money it costs for you to produce/acquire the item to begin with. You must factor in the time and skill required for it to be made, and how much it will cost to ship.

Ensuring you have covered your expenses in the selling price while including a tidy little profit for yourself is obviously a basic principle of a successful Etsy business, but don’t forget that if your competition undercuts your pricing, you may struggle to make sales. It is not advised that you undervalue your work, but getting the right price for your items might mean you have to make extra effort to stand out in the crowd.

5. Identify some Specific and Achievable Goals

If you have grand ambitions for your store, be warned that you’re one of a large crowd! The only way to achieve success with your business is to focus your efforts to achieving specific goals that can gradually lead you towards your larger ambitions. If you start out hoping to do everything and conquer obstacles as they come, you’ll soon find that there aren’t enough hours in the day to process the torrent of challenges you will meet.

Learn to embrace a realistic strategy to get your store off the ground. Identify a progressive series of small milestones that will make reaching your long-term goals a more manageable proposition. Perhaps you might begin by putting an emphasis on making your first sale within a certain timeframe. Then move on to other sales-related targets. Set weekly goals of adding a minimum number of items to your store per week. Break down complex goals into simple, achievable tasks that keep you progressing over a long period of time, and you’ll gradually start to find your dreams coming to life.

Chapter 2 – Preparing your Store for Greatness!

6. Learn from Successful Stores

A great way to learn how to make your own store take off is to study the most successful stores that already exist in your category. This doesn’t mean you should try to replicate their store and feed off their customers; this is more an opportunity to observe how they have established their own brand, made their virtual space attractive and generally captured the attention of enough customers to make a success of their Etsy business. There are some third-party sites, like Craftcount (http://craftcount.com/) that track the statistics of the top Etsy stores. Use these to find the most successful sellers and gain an understanding of their popular products, branding and product photos so that you can implement similar strategies of your own.

7. Think like a Real-Life Store

Consider this: have you ever stepped inside a high street or mall store that was so beautifully curated and decorative that you felt compelled to buy everything you could see? That is an effect that is a priceless characteristic in the quest to charm your customers, so why not aim to achieve it in your own virtual store? Make your page look professional and fitting to your brand with a custom header image. Group your product range so that selections of related items are grouped together.

Offer a variety of items to suit every price range so that you serve a wider variety of buyers, and encourage multiple purchases through special offers and loyalty deals for returning customers. If you only sell one type of product, aim to create a range by varying the colors, sizes and materials available to customers. You could also target certain types of buyers; for example, sell a range of products that would appeal to customers seeking gifts for friends/family. Design your store so that customers have a positive experience as they browse it, and you will have no trouble making sales.

8. Include Captivating Product Photos

Unless you already have some solid skills and knowledge about photography, you might find that a wise move would be to do a little studying in that field. There are a lot of Etsy sellers who list their items with basic snapshots that really don’t present the product in its best light; these people are instantly putting themselves a step behind other, more attentive sellers on the market.

Of course, you have to start somewhere, but the sooner you can begin producing sharp, HD photographs that bring out the glory of a product, the sooner you can hope to enjoy a significant increase in sales. If photography is something you don’t have great strength in, put studying some of its core principles at the top of your to-do list! Don’t worry, it doesn’t necessarily mean you’ll need to purchase expensive equipment or software. Just adhere to some basic rules for lighting, composition and editing and you’ll be producing quality product photos that really present your products in the best light.


Search Engine Optimization[_)_]

Getting your Etsy store registered and ranked by Google and other top search engines is an absolute must for developing the success of your business. A significant factor in achieving this is having good SEO throughout your store. This concept can become quite complex and difficult to understand at an advanced level, but with the right research and some careful keyword placement, you can begin to generate a presence in small niches and climb up the search engine rankings. Do your own research for good SEO, but consider the following crucial factors when identifying the best keywords for your business:

p<>{color:#000;}. Shopper Intent — this is the most important factor to consider. You must pick keywords that shoppers would search for when looking for products like those you sell. You know your product best, so you can use your knowledge to identify the right words for this. You might like to try using the Google Keyword Tool for some further suggestions and analysis of how effective certain words might be.

p<>{color:#000;}. Volume — the search volume of a keyword is the second most important consideration. Are there many people searching for your chosen keyword on a monthly basis? The Google Keyword Tool can answer this question, and if the answer is ‘yes’ then you must question whether you really have a chance of breaking into that market amongst the competition. Aim for smaller niches to give yourself the best chance of ranking highly amongst the competition.

10.  Optimize your Store for Etsy Relevancy

The Etsy Relevancy search system is a fairly new update to the marketplace, and it’s important that sellers create their stores in a way that really accounts for this. A common question among Etsy sellers is that of how they can optimize their store to make the Etsy Relevancy factor drive more traffic their way. The answer is that Etsy Relevancy and SEO go pretty much hand in hand. In other words, if you maintain a good focus on SEO from the outset, you will find that your Etsy Relevancy optimization is also very good.

There are numerous guides accessible online that explain the Etsy Relevancy search system and offer advice and instructions on how to optimize your store. If you feel like this is something you need to study in depth, go ahead and do so; being equipped with the right knowledge is a powerful tool that could drive you to climb above the competition!

Chapter 3 – Promoting your Products

*11*.   Establish your Unique Brand

One of the greatest challenges you will face when trying to establish your Etsy business is that of standing out from the crowd. You need to have a clear vision of the way in which you want to brand your business, and you need to endeavor to remain consistent in the long term! Preparation is, as always, a great starting point, so do your own research into strategies and rules for constructing a solid and enduring brand; there are countless people who have done this themselves and now offer advice on how you could do the same. Take those people up on their offer, learn their secrets, and begin formulating your own powerful brand that will define your business for customers and differentiate it from a market saturated with similar products and stores!

12. Social Media Marketing

We are living in an age where social media has become a powerful tool that is available to all, and can potentially reach billions of people! The first step in making use of this vast cauldron of opportunity is to create a Facebook fan page and Twitter account for your store, then link those accounts to your Etsy seller’s account. This will mean that your networking devices are unified to centre on your business, and you can make them work together to market your products. This will help you to gain exposure to potential new customers, but what comes next is the more tricky part:

p<>{color:#000;}. You must build relationships with your customers!

You can’t depend on the Etsy search tool alone to attract customers; it simply won’t happen. There are countless opinions about what strategies are most effective to harness the power of social media, but the common theme is that it can lead to great success if you are able to do it! Study the advice and suggestions of people in a variety of fields who have been successful with social media marketing; these people frequently post blogs and EBooks that lay out how they achieved the results they did. Learn from the best, and don’t be afraid to get a bit creative with your approach to social media marketing; it may be the most rewarding studying you’ve ever done!

13. Send Samples to Tastemakers

There are a number of media outlets relevant to your field that already have influence over the people you target as potential customers. Find out who these media outlets are, because if you can persuade them to promote your products then you might get just the jumpstart you needed to boost sales! A great way to grab the attention of tastemakers is to present them with a sample of your product.

Once you have identified the blogger or journalist whose word could boost your business, approach them by sending one of your treasures and a concise but thorough write-up about your business. If your product catches their imagination, you may just have landed yourself some free press that has a proven audience of people that are interested in precisely the sort of thing that you sell! Bear in mind that most media outlets receive a large amount of material like this from people such as yourself, so seek advice and get creative on how you can get yours noticed.

*14*.  Do your Market Research

It is absolutely essential that you have a thorough understanding of precisely who it is that your product should be targeting. Here are some questions to get you started:

p<>{color:#000;}. Are you products aimed at males or females?

p<>{color:#000;}. What age bracket do you target customers fall under?

p<>{color:#000;}. Are your target customers in a specific location?

p<>{color:#000;}. How much money do your target customers make?

That final question, for example, is particularly relevant if your items are luxury or expensive ones. You should be able to describe archetypal members of your target market, like in the following example:

Men; over 30; median income of $50,000; single; college-educated; suburban; spiritual…

With such a clearly-defined target identified, you enable yourself to tailor every aspect of the process of marketing your product to fit the idiosyncrasies of the target audience. The result will be that you can construct a marketing campaign with a greater chance of success, and learn which strategies are most effective as you develop your skills as an Etsy seller.

15. Participate in the Community

It can be a valuable asset to have established a positive reputation amongst the active Etsy community, and you can set this in motion before you even open your store. This means viewing the products and comments of others, providing positive feedback where appropriate and taking part in discussions in the Etsy forums. Through this community participation you can reach out to your favorite sellers to seek their advice, perhaps offering the incentive of helping them to promote some items they sell that you think others will appreciate.

This can also have the effect of presenting you as knowledgeable in your field, as you suggest high quality items for your potential customers to purchase even if those sales won’t be earning you any money directly. In time, you will find that the customers from another seller will notice your comments or feedback and visit your store, where they will be blown away by your terrific products and become loyal customers to you as well! Also, acknowledge comments you receive from the community and respond with appreciation and positivity to further establish your place in the community.

16. Attend Events and Gatherings

The number one drawback of having a virtual store as opposed to a real-life, bricks-and-mortar one is the lack of interaction with customers. This can make it a little more challenging to develop a genuine rapport with them, which can hurt your sales as you proceed. To remedy this, think of ways you can project your virtual store into the physical world as well! Attend conventions that are relevant to your niche and other events where people who might be potential customers for your brand are likely to be present.

As you interact with the people at these events, be generous with your time and advice to really create a positive image for you and your business. Making real-life connections can add a new dimension of positivity to your brand, and generate an element of trust that is difficult to establish via online interactions. Take full advantage of these interactions by having distinctive business cards to pass around to the people you meet. Physically attending events to promote your business can be tiring and time consuming, but can also be extremely rewarding as you boost the presence of your business.

17. Add an Etsy Widget to your Blog or Website

To go a step beyond the use of social media to market your business you may have opted to start your own blog or even a personal website. These are both terrific options for you to explore, allowing you greater freedom of expression in establishing your brand and expanding your connection to potential customers. Etsy offers its members a variety of customizable widgets that you can use to place elements of your Etsy store directly onto your website.

Follow the step-by-step wizard in your Etsy account to create the widget you want to place on your website, and upon finishing you will be presented with a piece of code to embed the widget onto your desired page. You can customize the content and appearance of the widget to match your blog/webpage’s content, and be left with a convenient and powerful tool to drive customers from your blog straight to your Etsy store! Using these widgets creatively can give your business a great platform to increase sales.

[] Chapter 4 – Good Practice

18. Getting it done beats getting it Perfect!

There is no shortage of perfectionists among the Etsy community; put a bunch of creative people together and you’re guaranteed that this will be the case! But when your art becomes your business, it s far more prudent to find a balance between achieving perfection and being productive. In other words, don’t let the production of your commodities be overly delayed by your insistence that the tiniest detail be perfect! Sometimes the educational process of trial and error will lead you to find better ways of doing things, and what you might consider to be an imperfection could ultimately be the thing that makes your item stand out in an ocean of conformity! Set yourself deadlines for completion of work in order to reign in unnecessary perfectionism.

19. Customer Service is Everything

You must be approachable and easy to reach for your customers once they have made a purchase. Let them know you have received their order; inform them when their item has been shipped; respond to queries and questions as soon as possible. Try to keep all correspondence formal but with a friendly tone, and aim for maximum transparency if you want to come across as trustworthy. Remember the customer is what makes your business a business! The items you are selling are not things that a buyer couldn’t do without, so it is the greatest compliment to your work and your store that they are willing to pay you for your items. Reinforce that trust in your brand by communicating in a way that will encourage customers to come back, and even recommend you to their friends.

With that in mind, make sure you fill out the ‘Policies’ section in your Etsy account, with clear and precise wording about your returns policy. Clarity and transparency about such things can alleviate any concerns a customer may have about parting with their money, making you a more trustworthy brand.

20. Always Ship within Two Days of Payment

Customers need to see a genuine professionalism and consistency in the way you conduct transactions. Setting guidelines for the way your business conducts interactions with its customers is a fundamental principle of good management, and one which you can easily impose upon yourself. No customer wants to be left waiting for a significant amount of time after making an order before their product is even shipped, and the extended wait they will experience before receiving the product could be the thing that destroys their faith in the integrity of your brand. Set yourself some rules and stick to them in order to build and maintain a reputation of professionalism amongst your customers, and your sales will reap the benefits.

21. Gift Wrap Items and Include a Shop Label

Customers appreciate a seller that goes that extra mile to please them. The items you are selling are being bought for their decorative or aesthetic value, by people who clearly have an eye for some high quality art. You can add extra merit to your classy reputation by making the effort to gift-wrap your items before packaging them for shipping. This can be a nice touch that gives customers an extra positive experience upon receiving their order, and has practical use for those who are purchasing an item they intend to give as a gift! These simple touches can be what tip the scales of customer choice your way when a buyer returns to the Etsy marketplace for their next purchase!

If you want to really embed your brand in the customer’s memory, consider including a label or leaflet that represents your store in the packaging of shipped products. A colorful reminder of where their new item came from, with some links to where they can find more, might be the thing that leads them back to your store the next time they need a great Mother’s Day gift!

22. Offer Custom Orders if Possible

There is nothing people love more than a personalized trinket that has a little of their personality infused with it forever! Crowd participation is known to be a fantastic way to increase demand for all types of products for a multiplicity of reasons, and including the option to have some items customized for an individual can be a great way for you to add that dimension to your products. If you make jewelry, you might want to offer an engraving service.

Porcelain items could be made customizable by color; whatever creative way you can allow your item production to be customized by the buyer, you should consider adding that option to excite customers. You will also find that people are willing to pay significantly more for an item they feel they had some input on, or which contains something of significance to them. Custom orders are a great way to serve the customer’s needs, generate enthusiasm for your product, and increase the value of your items in a way that actually encourages consumers to pay that little bit extra!

23. The Importance of Frequent Listing

Aim to add a new item as often as possible; maybe every day or every two. If you are able to do more than one per day, you could find that being so prolific is a quality that really attracts customers. It’s important to frequently list new items, because the newest listings will always be presented first to a customer who enters the Etsy marketplace. They might choose to browse a different way, but the default arrangement for listings is by date, so the majority of customers will see them that way. So, to increase your store’s visibility, the ideal practice is to add something new every day. Experiment with adding items at different times during the day; some sellers suggest that late afternoons seem to be the best time to list new products. Find out what works for you through trial and error, and establish your own methods for keeping your store visible in the marketplace.


Many people dream of finding a way to make the creative talents they possess into a money-making business that would allow them to do what they love for a living. In the past, it has only been for the elite, or those who get that little slice of good fortune, to be blessed enough that they could achieve this dream. But the internet has given rise to platforms like Etsy that genuinely offer those coveted opportunities to a far wider group of hard-working creatives, such as yourself! It just takes a little know-how and a lot of hard work!

There is no guaranteed ‘winning formula’ for succeeding as a seller in the Etsy marketplace. As a master of your creative craft, you will have to step back into the role of student as you open your store, ready to learn as much as possible so that you can adapt your methods to achieve your goals. A large part of what it means to be an artist is the ability to empathize; to recognize, express and embody the experiences of people one encounters in their life. Well, fortunately, marketing is basically the same thing (though, arguably, on a more superficial level)!

The point is, being a creative person at heart is by no means an obstacle towards making entrepreneurial moves with one’s creativity. On the contrary, it can be used to strengthen the instincts of a seller who aims to target specific sections of the market. Etsy provides a platform for people to do this, and has a proven record of people succeeding, to varying degrees, in this mission. You could be one of them! But don’t be fooled into thinking that doing so would be an easy escape from the humdrum monotony of salaried employment.

Yes, the competition is vast. Yes, the market is saturated. And yes, there is no guarantee that everyone who tries to become an Etsy seller will succeed. But if you follow the guidelines laid out in this book, INCLUDING the frequent instructions to study certain aspects of the business, then you will give yourself the best chance of achieving your goals right from the outset. When trying to live your dreams, no detail is too insignificant to be considered, and there is no substitute for being equipped with the best tools and knowledge to help rise above the competition!

Good luck with your Etsy business; may your dreams of making a living doing what you love from the comfort of your own home become a reality.

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Etsy Business: 23 Useful Tips for Building a Successful Etsy Business and Earn M

This book contains 23 essential tips for establishing and running a successful Etsy business from your own home. In an era where the internet is the most powerful force in media, business and entertainment, more and more people are looking for ways they can turn their skills or hobbies into genuine sources of income that can be managed from the comfort of one’s own home. Freelancers, investors, consultants; the entrepreneurial bug has become far more contagious as the opportunities on offer by the internet have grown to such vast proportions. And as the number of opportunities has grown, so has the diversity of the themes around which they revolve. Now there is a genuine platform for visual artists to sell their creations to a targeted community that seeks affordable products in the field of arts and crafts.

  • ISBN: 9781311458582
  • Published: 2015-10-12 23:05:20
  • Words: 5462
Etsy Business: 23 Useful Tips for Building a Successful Etsy Business and Earn M Etsy Business: 23 Useful Tips for Building a Successful Etsy Business and Earn M