EMAIL LIST BUILDING: A HOW-TO GUIDE TO BUILDING YOUR EMAIL LIST
This book is a work of the author’s creation. Names, places, incidents, characters, and all contents are products of the author’s imagination or are used in a fictitious manner. Any relation or resemblance to any actual persons, living or dead, events, businesses, agencies, government entities, or locales is purely coincidental. Content presented here is for informational purposes only. While every effort has been made to ensure accuracy, there is no guarantee that the techniques presented here will result in monetary gain, improvement in sales of your products, or an increase in social followers.
THOUGHT REACH PRESS
United States of America
Copyright © 2016 by Thought Reach Press
Cover illustrations by Le Femme Couture Agency.
Cover art copyright © 2016 Thought Reach Press
All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. No portion of this book may be used or reproduced in any manner without written permission of the author except in the case of brief quotations used in articles and reviews.
First Thought Reach Press printing May 2016
The Big Picture
So you’re an author, right? Well, maybe you’re not an author. You’re an entrepreneur. Great. Anyway. And you’ve been told 1,000 times that you need to build an email list of readers, right? But how do you do that? Collecting email addresses is critical to your author business. You are scoffing at me already? We just got started.
So instead of continuing to scoff, let me show you an example. You might not be an author, but let me use that in my example. It compares two authors. Take a look at how similar their marketing methods are, and yet how different the results are. Maybe that will help.
In this example, let’s say you and I are both authors (hey wait, we are).
Here are our similarities:
● We write in the same genre
● We both have a three-book thriller series, but your books are better written than mine (that wouldn’t be too hard for me to believe).
● We’ve both listed our series on the major ebook retailer websites and have optimized our book descriptions for the appropriate keywords. That means people who don’t even know us are sometimes finding our books just by keyword searches on the ebook retailer website.
● In order to drive traffic directly to our book listing, we use social media, Twitter and Facebook.
● We both have the same size Twitter and Facebook followings.
● We make some sales of our books, but not many.
● The only difference is, I have also concentrated on building my email list, but you haven’t.
So then what? Well, I’ll tell you what.
Since we’ve put keywords in our book descriptions, we had been receiving some traffic to our book pages, and some sales. But the ebook retailer websites decides to make a change to the way their search algorithm works. They’ve done it plenty of times in the past, and they’ll do it again (of that, you can be sure).
They decide they don’t like the way their search results come up. So, they refine it. Now, our books are no longer showing up in searches they way they used to, so that part of our book sales plummet.
Next, Facebook decides to make a change. We had been driving some nice traffic to our book pages on Amazon, Kobo, Barnes & Noble, or Apple iBooks through Facebook. But now, Facebook changes things so that fewer and fewer people who “Like” our page are seeing the updates we make to it.
That means fewer of them are finding out about a new book of ours, and thus that part of our sales plummets too.
And finally, Twitter does something similar. They make some change and now promotional tweets aren’t showing up as much. Fewer and fewer of our followers are seeing our tweets. That part of our business dries up as well.
Ouch. Ouch. Ouch.
Do you have any control over the changes made by Amazon, Barnes & Noble, Apple, Kobo, Facebook, or Twitter? Do I have any control over that?
No, we don’t.
You and I are at the mercy of those companies. They do things in their own best interest, even if those things harm you or I.
Ever heard the phrase “Somewhere out there is the beast and the beast is hungry?” No? That means you never watched the movie Platoon. No matter. The point is, these internet powerhouses sometimes act like a beast and beasts do whatever they want, whenever they want, and they don’t consult you or I about it.
They make a change to benefit themselves and you and I watch our author incomes drop to something akin to what we’d need to buy a cup of coffee (if we brew it ourselves at home). Again, ouch.
Here’s what happens next in our example.
Both of us publish book four in our thriller series. You tweet about it and post it on Facebook.
I do the same, except that I also send an email to my email subscribers.
What are the results? For every one book you sell, I sell ten.
That’s not a joke. That’s the actual statistics of how much more powerful email is over social media.
My income returns to it’s near-normal level. Why? Because online retailers and social media websites don’t control my email list. I do.
I’ve taken control away from them. I now have the ability to reach my readers whenever I want. No one else is calling the shots here.
I continue to build my email list larger and larger, and each time I launch a new book, the sales spike because I’m the one telling my readers about it.
The important take-away here is that I own the relationship between me and my readers.
Hopefully you now see the importance of an email list. It’s the only place you truly own the relationship with you and your readers.
So how do you build a list in the first place? First, let’s do a 30,000-foot overview, then I’ll take you into a deep-dive including how to set up an email list at Mailchimp, how to put a form on your website to collect email addresses, and how to entice a reader to actually want to be on your list in the first place. It’s not as hard as you think.
Still scoffing? Oh, come on. I’m not that bad. Just read a little further.
The book series
If you can, it’s best to write books in a series. Even if it’s just two or three books.
Once you’ve done that, your first book becomes what we call a “reader magnet.”
A reader magnet is an attractive, “perma-free” giveaway that readers flock to. Once they have your free book, you’ll tell them (at the end of the book) how they can get some other cool freebie on your website.
So, right from their Kindle app (or whatever ebook reader app they use) they click to follow the link.
What might you give away next? Well, it doesn’t have to be another full book, although it could be. In fact, the first giveaway doesn’t have to be a full book. Instead, perhaps you create some pdf documents that are of specific interest and value to your readers.
For example, in my thriller series that begins with the runaway bestseller, [_The Fourteenth Protocol _](sorry, had to throw in that “runaway bestseller” part just for fun) readers are enticed to come to my website when I tell them at the end of the book that they can “find out how the whole story started.” http://NathanAGoodman.com/fourteen/
I describe a free novella I wrote that is a prequel to the novel they just read.
“Do you want to know what propelled heroine Special Agent Jana Baker to be an FBI agent in the first place?”
Plus, I throw in other goodies like an FBI “Wanted” poster of lead terrorist in the book, Waseem Jarrah, the arch villain, a psychological profile of him, and the first 5 chapters of the sequel novel Protocol 15.
I created those documents on my own. So now, readers who were taken on a thrill-ride through the fast paced novel can delve deeper into the characters they’ve come to know.
Now, you might not care about that stuff, but my readers do. They find value in those documents because they’ve become invested in the story. They fell in love with the characters. They’re dying to find out what happens next to my heroine, the young Special Agent Jana Baker.
In the process of all this, they’ve given me their email address in order to get the free goodies. And voila, I now have a way to contact a reader who is really interested in my stuff. Making sense now?
You need to ask yourself this question: If you don’t have a direct way to communicate with your readers, how are you going to reach them when you put out book 2, 3, or 4?
You need an email list.
I mentioned earlier that you should put your e-book or novella on Amazon and other retailers and make the price “perma-free.” But how do you do that? Most of you know that when you are logged into your Amazon KDP dashboard to upload a new book, you can’t set the price to zero dollars. The lowest price Amazon allows is $0.99.
Here’s the trick to making this work.
After you’ve created your book listing on Amazon, set the price to $0.99 and click the link to submit it. Amazon will review your new book listing and post it live.
Next go to a couple of other book retailers. I suggest using Draft2Digital and Shakespir, which are both “book aggregators”. They will post your book on sites like Apple iBooks, Barnes & Noble, and Kobo.
Both of those book aggregator sites allow you to set a book’s price to be zero dollars.
Go ahead and get your book published through each of those platforms. While on Draft2Digital, allow that website to also publish your book to other retailers. Since they have relationships with Barnes & Noble, Apple iBooks, and many others, they allow you to set your price to zero dollars on those other retailers. So, Apple iBooks, Barnes & Noble, and Kobo will also list your book for zero dollars.
Now the fun part begins. Once other retailers have posted your book for $0, go back to your book’s listing page on Amazon (not the KDP page, the actual page where the general public sees your book, like this one http://amzn.to/1PhE0dl).
Scroll down on the page and look for the link that says “tell us about a lower price.”
When you click on it, a form pops up. Fill out that form to tell Amazon that this book is available somewhere else for zero dollars.
It takes Amazon 1 to 2 weeks, but after they are told about a lower price, they will match it.
Now that your book is available on multiple platforms for zero dollars, you should start seeing a lot of downloads.
Don’t be concerned that the only people downloading your book are simply “freebie seekers”. Plenty of those people are willing to spend money for books and other products, once they see how good of a writer you are.
I’ve seen it time and time again. Not the part where they think I’m a good writer, the part where a lot of people download my book, thereby making me think I’m a good writer : )
Since lots of people are now downloading your book, lots of people will find your free offer at the back of your book. They will follow the link and sign up on your email list to obtain that free offer.
You will start to see people show up on your email list 1 to 2 weeks later, after they’ve had a chance to read your book.If the offer in the back of the book is good enough, you might see as many as 15% of everyone who downloaded the book actually sign up on your list. Your results could be much higher as well.
Going back to paid
But what happens if you later decide you no longer want your book listed for free?
Never fear, there is a way to move your book back to a paid price.
Go back to Shakespir and Draft2Digital and set the price there to what you want. Perhaps you’d like to sell your book for $2.99. After you change your price at those two websites, wait a few days and check the other retailers (Barnes & Noble, Apple iBooks). They will now reflect your new price of $2.99.
Once that happens you can bet that Amazon will pick up on it automatically. It may take them another week or two, but you will see your price go back to $2.99.
You can also fill in the same web form that says “tell us about a lower price.” That might trigger them to go manually look at Barnes & Noble and Apple.
Just be certain of one thing. Amazon does not want to be undersold. They would prefer to be equal to or cheaper than their competitors. But, they don’t really like to have books for zero dollars when they can help it. If they currently have your book listed for zero dollars but Barnes & Noble is selling it for $2.99, Amazon is going to price-match that.
Mailchimp-setup your list
It’s now time for the fun part.
Create an account at Mailchimp.com. It’s free for the first 2000 subscribers on your list, so don’t hesitate.
In your Mailchimp account, click on the “Lists” menu item, then click on the button on the right that says “Create List.”
You’ll see a set of fields to fill out that looks like this:
Give your list a name. Keep in mind that the name of the list is something that the subscriber will see, so name it something smart.
Use your FROM email address, and indicate what name the email should be from. It will look like this when someone receives an email from you, so again, make the FROM something you want people to see.
Write some text to remind people how they signed up on your list. That text shows up if they click the “Unsubscribe.” (Note: the Unsubscribe link will automatically appear in the footer at the bottom of all your emails).
By the way, the footer that is automatically inserted into the bottom of all of your emails will look like this:
Finally, you will be given a choice as to whether or not you would like to be notified when someone subscribes to your list. This might be fine to do this initially, but if a lot of people begin signing up, you may want to stop receiving these emails.
Next we’ll look at how to create a form that you can place on your website.
Website form setup
Once you click the “save” button to create your list, you will see a screen that looks like this.
This begins the process of creating the email form that people will use to sign up for your list:
Notice the link at the bottom right of that page that says “create a sign-up form.” Click that link. After you click that link, you’ll see this:
You will be given a list of different types of forms that you can create. Keep it simple. Just select “general forms” for now. You can get all fancy-pants later, but stick to the basics when you get started.
After clicking “general forms,” you’ll see this
This page lets you create the details of your form.
Notice at the top where it says “forms and response emails”. I’ve highlighted a section in red there. This is an important area, we’ll come back to this in a moment.
The first two checkboxes for “let subscribers pick email format” and “protect your sign-up form with reCAPTCHA”, can be left blank. It is fine to check either of those boxes, but you don’t need to bother with this.
Next you will see “sign-up form URL.”
The URL contained in this box is a URL you could visit from a web browser once you have saved this form. If you want, Mailchimp can “host” the form for you. This is the simplest option and the option I recommend for you.
This means that from your website, you can simply have a hyperlink that points to this URL. When visitors click it, the form we are building will automatically pop up in a new browser window.
Below that section is the design of the form itself. Mailchimp will default your form to contain email address, first name, last name.
However, my suggestion is that you start out by only asking your subscribers to give you their email address. For every additional field you ask subscribers to fill out, the more likely they are to NOT fill it out.
If you just ask them for their email address, they are more likely to do it.
In order to remove the first name and last name fields, simply click into the field, then click the “minus” button. Do that for both fields.
Removing the name fields from your form looks like this:
A window will pop up asking you if you are sure. Go ahead and confirm and then delete the next field. You will be left with just the email address field.
If you want to change the label on a field (the text that says “email address”) click the field, and notice on the right side of the page a new dialog opens. You can change the label here.
Once you save the form, you can view the form in your browser by copying the URL and pasting it. But, we’re not quite done setting up your form yet.
First, let’s talk about the flow of exactly what happens when a person subscribes to your list.
– New subscriber fills out their email address on your form and clicks submit.
– They are taken to a sign up “thank you” page. This page has been pre-configured for you by Mailchimp. If you want to edit what it says, or edit any of the forms we are talking about here, you use that drop-down box I mentioned earlier. It’s the one near the top of the page that says “forms and response emails.”
-The sign-up “thank you” page instructs the subscriber that they should go check their email to confirm their subscription.
– Subscriber opens the email in their inbox. Mailchimp calls this email the opt – in confirmation email. Again, if you want to edit what it says, select that one from the dropdown list and it will let you.
– Once the subscriber clicks the link in the email they received, they are taken to a confirmation “thank you” page. That has been pre-configured by Mailchimp for you as well.
– Now that the subscriber has been confirmed, Mailchimp will automatically send them a final “welcome” email. This is one you will want to edit. Select that value from the drop-down list.
Although it is fine to leave this email alone without editing it, if you told people that if they subscribed to your list, you would send them the free giveaway, such as your PDF documents, you should insert a link to download those documents inside this final “welcome” email.
Below is what the drowdown looks like. To edit the final “welcome” email, just select it from the list.
By inserting a link to your giveaway in the final “welcome” email, Mailchimp will do all the hard work for you. This is an automated system.
The next question you might have is, “how do I create a link to my free PDF giveaway?”
Mailchimp has a way for you to store a file on their server. You could certainly upload your PDF file to your own website, and hyperlink to the file there. But if you want, Mailchimp can store the file for you. It’s just that it’s a little sneaky the way they have it set up.
Here’s how you do it. After you have selected to edit your final “welcome” email, you will be able to type in whatever content you would like. In the next image, I’ve typed in some text, and have highlighted the words “click to download”. Notice I’ve also outlined in red the “link” icon. Highlight the text you would like to have made into the hyperlink and click the “link” icon. You will get a dialog box that looks like this:
In the highlighted drop-down box, select “file.”
The resulting window will allow you to upload your PDF file. Once that is done, you will be able to “select” the URL to your file.
Now, Mailchimp has stored your PDF giveaway, and you have inserted the link to that PDF giveaway in the body of your email.
You are done!
Go visit your form using the URL. As a test, put in your own email address and click submit. Watch as you were taken to the different confirmation pages, the confirmation email that goes to your inbox, and then finally you are sent the final “welcome” email. In the body of the email you should see the link you just inserted. Click on that link and make sure your PDF file downloads properly.
What to do next
What do I email them about?
The next question I hear is, “now that I have email addresses from subscribers, what do I email them?”
The most important thing to consider is that you need to build trust with your audience. They need to trust that when you do email them, it will be something that they want. Something of value.
Don’t email too often. It is perfectly fine to email once a week if you have something your subscribers consider valuable. Or, you can do this once a month or even less.
But, you want readers to remember you, so don’t let this drag on too long without sending an email.
When trying to figure out what to send your subscribers, put yourself in their shoes. If you are a reader of thrillers, and you read a book and signed up for the author’s list, what would you want to hear about?
The most obvious is the progress of the next book the author is writing.
Perhaps you could tell them about your writing process, how you came up with the idea, your feelings as you were writing certain sections of the book.
These don’t all have to be sent in one email. You can take each idea there and spread those out across three or more emails.
Another thing you can do from time to time is recommend another author’s books to them. Since you are an indie author, find another indie author in the same genre and recommend his/her books to your readers. Your subscribers will thank you for it.
Maybe you could recommend my books to your readers? Shameless, I know, but the first one in the series is free. So your email subscribers will thank you for recommending it. http://amzn.to/1PhE0dl
Readers are definitely interested in you. They want to know who you are, what makes you tick, and they enjoy the thought of interacting with a real author. So encourage them to reply to your email.
In your email, ask a simple question and tell them to hit the reply button and tell you the answer. Examples might be, “who is an author you really enjoy reading?” “How did you find my novel in the first place?” “Are you likely to recommend a good novel to a friend?”
When the subscriber hits reply, that is what we call engagement.
Instead of just sending emails to your readers, you are actually encouraging them to communicate back to you. When you have thousands and thousands of readers, this may become too difficult. But while you are growing your list, interact with your readers, let them email you and then you should respond to them.
In your emails always consider having a link. If you have a link for them to click (perhaps as you recommend another book to them) that means they are engaging with your email. Engaged readers are more likely to stay in touch with you and perhaps buy your next book.
It’s also a good idea to encourage behavior such as clicking a link or hitting reply because that is helpful to your email sender reputation.
Email sender reputation is an important part of email marketing. When you send an email to a large number of subscribers, the receiving Internet service providers, such as Gmail, or Yahoo, are analyzing who you are and where your email came from. If your sender reputation is poor, they will drop your email into the spam folder or not deliver it at all. So keep your list of subscribers active and engaged.
How often do I email my readers?
When they first come to your email list, you should reach them 5 times during the first month. This should be done using an autoresponder series using something like ActiveCampaign, Aweber, or Mailchimp. After that, email them about twice a month. Remember, you need to keep your name in front of them or else they’re likely to forget you.
What do I say in the emails?
This depends on your goals.
1) You should let them get to know you better, and hear your story.
Perhaps tell them about how you came to write your book, why you wrote it. Then ask them to reply to you with comments or questions. You are a real, live author, and you are willing to engage directly with them. But don’t talk about just you. Instead, be sure you are providing value to the subscriber. If your story is interesting, they might believe it has value.
2) Sell books. This will come only after you’ve established trust during #1.
Ask yourself this, “What do they get out of it?” If you’re telling your subscribers you have a new fiction novel out, what is the hook? What will they experience if they read your book?
3) Get people onto your “advanced reader list” (sometimes called a Street Team)
What is a Street Team?
A Street Team is a group of readers who have agreed to read your books ahead of the launch. You give them the book for free in exchange for them agreeing to provide a rating of the book on the first day of the launch.
You email these people separately from the others on your list. If you do this correctly, approximately 10% of your entire street team will provide a review of your book on launch day. That will go a long way toward helping others feel confident in buying your book.
What if you want to get more fancy than just auto responding with one email to download your free offer? What if you’re looking for more?
In fact, now that you asked this question, you may be wondering “what is it that an advanced email marketing product could do for me anyway?” After all, you’ve already set up Mailchimp to do an auto responder as soon as someone signs up to your list.
The email you are sending in your auto responder can also be the same one that tells your new subscriber how to download your free book or giveaway.
So what else is there? Why bother looking for anything more advanced?
And to be honest, being an author shouldn’t require a masters in information technology.
So for you, maybe that’s enough. There are some really great advantages though, to using a marketing automation email product. And it’s not as hard as you think.
You can set up a marketing automation product to send out a series of emails over the course of days or weeks.
Instead of manually sending out one big email campaign to all your readers, you can instead send them the auto responder email we mentioned earlier. Then a few days or weeks later they get another email from you (automatically) in which you describe more about who you are. After that, perhaps you send them an email describing how you go about writing your books. And all of this happens automatically.
Like I said earlier, although the email content shouldn’t be all about you, your readers will be interested in who you are and how you do things. If you send them a series of emails like this, they feel like they get to know you.
You can even ask them a simple question at the end of an email and tell them to hit the reply button and tell you the answer. That means your readers are actually engaging with you, and that is what they want.
And to get really advanced, you could ask a question, and list the multiple-choice answers to your question in the form of hyperlinks. Depending on which answer they click, you can set your automation system to perform some action, such as marking that subscriber’s record with a “tag” that tells you something about them.
More about tagging in a moment.
So step back and think about the bigger picture. You have this idea that you want your readers to get to know you. If you don’t use a marketing automation system that drips these emails out to new subscribers as they join, how would you manage it otherwise?
Without a system like this you would have to manually send an email to just the brand new subscribers on your list. With marketing automation, the email system does all this for you.
And what about those of you that write in two different genres? If you are like me you have both fiction and nonfiction books. And, to complicate matters, within my fiction writing, I write in both the thriller and young adult/Christian genres. Those are two completely different audiences.
My marketing automation system can easily be set up to take notice when a reader comes in from one of my fiction thriller novels versus my fiction young adult/Christian novels.
I don’t have to do any of that manually. Those readers are looking for very different things, so I set up automated drip campaigns that are completely different from one another, based on the audience.
I can fully customize my subscriber’s experience based on what it is they are interested in. Can you imagine me doing this manually? I would have to manually send out different sets of emails to new subscribers across three different lists. This would have to happen every one to two weeks.
I would have to figure out who my new subscribers are on each of the different lists and then send them whichever email is next in line. I don’t have time for that and neither do you.
As you get more advanced, you’ll find a lot of flexibility in what a marketing automation system is capable of doing.
For example, it is easy for me to set up a way for my system to notice that a reader clicked on a particular link in one of my emails. I tell my system that anyone who clicks on this link should be “tagged,” or put into a separate category. The link they clicked indicates a specific thing that they are interested in. Now that I have that information, I can send them a different set of emails that is much more in tune to what they want.
Another cool thing I can do in a marketing automation system have my system monitor the email I sent the reader in which they were given the link to download my free book.
The system can wait a few days and check to see if the reader clicked the link or not. If they had previously clicked the link, my system sends them an email asking “how did you find my particular novel in the first place?” So I gain a lot of knowledge on how my readers are finding me.
If they did not click the download link, my system will email them and say “hey, I noticed you haven’t downloaded my free novel yet. Click the link and download today.”
This serves as a simple reminder for people.
After a couple of weeks, my system emails them to ask if they have finished reading yet.
It further asks them if they wouldn’t mind leaving a rating of my book at the website they purchased it. A link is provided that takes them directly to the page to leave the rating. This whole thing is automated and I can see the number of reviews of my books climbing.
Another thing that is automated is the ability to put that reader on a different email list from the one they are currently subscribed to.
If it turns out one of my nonfiction readers has a strong interest in my thriller novels, my system can add them to the thriller novel email list. It also could remove them from the nonfiction list if that is what they want.
These are just a few of the things you can do with a marketing automation system. It’s really more up to your imagination than anything else.
Here are my recommendations on email marketing tools.
I recommend Mailchimp. Mailchimp is an easy to understand product, and it is free for the first 2000 subscribers that come onto your list.
It allows you to have lists and an autoresponder. With the free version of this product you won’t get any of the advanced bells and whistles. That means you won’t be able to do an automated drip campaign, but that’s okay. Just get started and worry about the more advanced stuff later.
When you are ready to step up to the big leagues, I recommend ActiveCampaign. Lots of functionality and very reasonably priced.
There are dozens and dozens of marketing automation platforms out there, and frankly, it’s hard to say which one is the absolute best. I have spent a lot of years in the email marketing automation software world. ActiveCampaign is working well for me and I recommend it. The price point is great for the level of functionality.
There’s a link to get more information about ActiveCampaign below. But please be aware, I act as an affiliate for them which means I would receive a commission if you purchased their product.
However, don’t believe my affiliation taints my objectivity about the product. And why should it? If you think about it, all of the major email marketing products have affiliate programs. I could choose to use any one of them. But, I chose this one to use for my own use, and that is based on how good I think the product is.
I did my homework and I think ActiveCampaign is the best for me. Take that for what it is worth.
I hope you’ve enjoyed Email List Building: a How-to Guide to Building Your Email List. It’s been a pleasure writing it. If you were forwarded this book and would like to stay informed about other author resources that will help you market your books, head over to NathanAGoodman.com/authors/
Thanks and good marketing,
Build your email list, attract more customers, win more sales The book, "Email List Building: a How-to Guide to Building Your Email List," is a how-to guide to building your email list, attracting more customers and winning more sales using a properly built email marketing list. Social media has been all the rage, but Email Marketing has consistently outperformed all other marketing strategies. In this book, fiction author and marketing expert Nathan Goodman reveals the techniques that are working right now in his author business to grow his email list, connect with potential clients and readers, build trust, and eventually generate more sales through the use of his email list and system. Inside the book you'll discover: -How to accelerate the growth of your opt-in subscriber list -How to build trust with your subscribers -A step-by-step guide to set up a simple lead funnel that even a novice can do -The "opt-in formula" for getting the right people to subscribe to your email list -What to email the recipients on your list "I've seen a huge increase in my email subscriber list and so many have become new readers of my thriller series." Email List Building lays out a clear blueprint for building an engaged subscriber base. It walks you through the best list building techniques that help you build trust through your emails. This is a short, practical guide using real-world strategies that deliver results. "I went from a clueless approach to email marketing, yielding 1-2 subscribers per week, to being able to add 15 subscribers per day. That's over 5000 new subscribers in a year!" Want to know how to build a list of engaged readers? Scroll up and download your copy today. Need to know how to set up a Mailchimp account and get it going fast? Take a look at the simple instructions provided here and see how easy it is. Need to know what to email your subscribers? There are many ideas contained within. Need to automate email sending and autoresponders? See the advanced techniques section. "The author gives you all the information you need to succeed, and he's using these techniques today. It's what actually works in the real world." Email list building for the serious author and entrepreneur. Similar titles: Email Marketing for Dummies Email Persuasion Email Marketing: 63 Money-Making Insights If you want to get results fast from email marketing then you need Email List Building: a How-to Guide to Building Your Email List. Scroll up and grab a copy now.