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eCommerce (Volume 1)

ECOMMERCE (VOLUME 1)

 

 

By

Word Chapter

 

 

 

Shakespir EDITION

 

 

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PUBLISHED BY:

Word Chapter on Shakespir

 

 

eCommerce (Volume 1)

Copyright © 2016 by Word Chapter

 

 

 

COPYRIGHT NOTICE

 

All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, without the prior written permission of the publisher.

 

DISCLAIMER

 

All the material contained in this book is provided for educational and informational purposes only. No responsibility can be taken for any results or outcomes resulting from the use of this material.

 

While every attempt has been made to provide information that is both accurate and effective, the author does not assume any responsibility for the accuracy or use/misuse of this information.

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Some Popular Myths about eCommerce Business

Read more eCommerce articles: http://j.mp/29NuWzM

eCommerce Business is a very lucrative and popular business on the internet today. With the rising of great ecommerce website builders like Shopify, Woocommerce, Woobly and many more, anybody can set up an eCommerce website. However, despite its enormous popularity, there are a number of myths and speculations about this industry. Today, there are many wrong or realistic advices given to everyone that wants to begin a new ecommerce website. Fortunately, most of these myths and lies have been apprehended in this article.

We have compiled some of the misleading statements or myths regarding eCommerce business:

An eCommerce website requires no diligence 

Many people will tell you to relax and fold your arms; you do not need to be active to be successful with an ecommerce website. This is a big lie. In order to make your ecommerce business prosperous, there is a dire need to be hard-working. No lazy man will make it with eCommerce, maybe at retailing!

Orders will come just after setting up your eCommerce website

Since it is really easy to set up an eCommerce website, it needs to be saturated with so many potential competitions. Even when you got your eCommerce site established, securing orders is never easy in this competitive market. In order to make your ecommerce website more prosperous, you will need to be active in marketing your product, learning more about the industry and getting in touch with updates.

Free Shipping might be complicated

That the idea of free shipping may complicate your business is another misconception. In the event that your business has been properly optimized and structured, free shipping will be a ride in the park. It is advised not to offer free shipping if you are just a new start-up. You might lose a few customers at these, but by delivering optimum customer support and outstanding products; then you will make up for it.

Anything can be sold on your shop

This is another misleading statement all new eCommerce business start-ups should be aware of. This is the fact that anything can be sold online, but not on your ecommerce website or shop. The major reason behind this limitation is many products require some special protocols like packaging, sorting, licensing, transporting, advertising, maintenance, storage costs and many more. These protocols make selling some items online complicated and limited.

Set a high and distinguishable margin for your products

Now this fact might be evident and valid in local shops with local competitors but never on online stores. Think about it. Prospective buyers visit your online store; pick their preferred products. If they feel your prices to be higher, they can simply Google those products. Now if they find a cheaper one, why won’t they go for it?

There are many online stores like yours out there, so you are not special

Alright, maybe there are many stores like yours but it does not mean that your store has to be just like theirs. What can distinguish your brand from others is the innovation and creativity you apply to it. You can always be special!

eCommerce will outshine brick and mortar

Most people tend to agree to this but the fact is – it will not. A much better and clearer fact is that old retail is fading away and every retailer who fails to adapt might just watch their business fading away.

There is no need for a local store if you have an online store

This is another great lie people fall for. Most often, the logistics involved in beginning and completing an order online can be very much complicated when compared to completing it offline. It is advisable to open a local store despite your online store.

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Setting up an eCommerce business is relatively easy these days.

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p<>{color:#000;}. Hard work and determination are important in determining the success of your eCommerce business.

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p<>{color:#000;}. The eCommerce industry might be saturated with a lot of competitors.

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p<>{color:#000;}. Your approach towards managing your brand can make all the difference.

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p<>{color:#000;}. Old retail method is fading away along with retailers whom refuse to adapt to the new system.

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p<>{color:#000;}. Some products might require special protocols to managing them, not just anything can be sold online.

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p<>{color:#000;}. Free shipping is not advised for new eCommerce start-ups.

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p<>{color:#000;}. High margins might not be profitable on online stores.

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p<>{color:#000;}. Structuring your product and service management can save you some customers.

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p<>{color:#000;}. One should consider setting up a local store along with their online store.

Read more eCommerce articles: http://j.mp/29NuWzM

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Great Impacts of User Experience on eCommerce

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Starting from the bottom, the eCommerce industry has come far enough to grow into an established and prestigious industry. [* As of now, the utilization of eCommerce and mobile shopping has been trending and developing a billion dollar industry, estimated to experience about 500% growth! *] Based on a research performed by Forbes, the eCommerce market by 2020 will be worth $6.7 trillion.

Innovative technology encourages eCommerce to grow

The major success experienced by the eCommerce industry can be attributed to technology advancement that makes it all simple. The option of getting our products and goods delivered right at our doorstep simply by clicking a few buttons on our mobile from the comfort of our home is just too good. Shopping right from the comfort of your home will always be preferred to the stressful routine of long queues at local stores and large shopping centers.

Proper User Interface appeals to most customers

A well-optimized user interface design will definitely attract more customers and convert most customers to purchase a product from an eCommerce store. A well designed application website helps engage the customer, provides them with an easy avenue to shop and also helps your company create a good network, brand affinity and enhances cross-selling.

Proper product description and good view works

Proper product description with better view makes shopping a wonderful experience for your customers. It is imperative to provide optimum visibility to a product with the zoom out and in functionality working perfectly. Most times, there is not enough product description and most customers buy irrelevant and unwanted products at the end.

Better and faster coupon integration

Most customers are attracted to shopping websites due to the great deals and discounts they provide on coupons. These coupons are distributed through various ways like through advertising websites, app downloads etc. Take for instance, a customer acquires a plug-in, tries to apply it, but is having difficulties or is unable to find how. Therefore, providing coupons is not enough but providing a valid and easy way to apply these coupons is just as important.

Reason behind abandoned shopping carts

Majority of eCommerce websites are usually apprehended with the issue of abandoned shopping carts. What could be the reason behind this? The most logical reason for a customer to abandon his/her shopping carts is due to confusion with the navigation or an un-optimized user interface. A good store has to take care of this issue.

Reviews are more important

Reviews are very effective in making your online shop succeed in ways from improving customer trust to informing them. Make sure that you provide an easy-to-use review option or feature for all your products so that a customer can place a review upon purchasing any product.

Perfect interaction and personalization raise sales chance by a lot

A very important methodological approach that all online marketers should carry out is personalization. Take for instance, a customer logs on to your website looking for a sneaker. He or she clicks and searches through the site, goes through the detail and leaves. If there is a personalized option and he/she ever comes back, there is an 80% chance that he or she will purchase a product.

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Product reviews help in informing and recommending new customers to a product.

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p<>{color:#000;}. Optimized user interface is of great importance to eCommerce stores.

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p<>{color:#000;}. The eCommerce industry is estimated to experience a growth of about 50 folds.

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p<>{color:#000;}. Technological advancements contribute a lot to the success of the eCommerce industry.

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p<>{color:#000;}. Personalization raises conversion rates to about 60%.

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p<>{color:#000;}. Coupons are more or less useless if they cannot be easily integrated.

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p<>{color:#000;}. Most people will prefer to shop from the comfort of their home.

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p<>{color:#000;}. According to Forbes, the eCommerce industry would be worth $6 Trillion by 2020.

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p<>{color:#000;}. Proper user interface increases the chances of up sells.

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p<>{color:#000;}. Product descriptions is very useful for customers to understand what they are buying.

Read more eCommerce articles: http://j.mp/29NuWzM

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Improving your eCommerce Store for Better User Experience

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In the world of eCommerce, the most important factor to succeed is the betterment of user experience. Even though a small normal website and an online store have many similar features, the differences between them are just as many. A lot of people, when thinking about an online store, realize that it is really easy to create. But, it still does not imply that it will be an easy task to achieve success in it. In this article, we suggest a guideline by which you can improve your online store for better user experience.

Design the website with easy access to the customers

One might think it will be very easy to find something on an online store but for some online stores, it is very hard to find any benefit in fact. A customer looks for easy steps to find the desired product and you must keep it in mind while designing your website. One has to make sure a customer can come to their online store and in no time at all and find the right product that works for them.

Display a “What’s New” section

Most potential customers will not see your new products if you do not make it apparently visible and glaring to them. It should require the smallest efforts on their parts to find new products and purchase from them. When one shows the newest products on their eCommerce website, it gives the customers the impression that you are constantly updating your online store with better products for them to buy. Most shoppers like fresh products and this might prompt them to purchase the products.

Try to Cross-sell products

Cross-selling refers to a process by which you provide some recommendations on what the shoppers might like. When cross-selling, it is better to show a complimentary product to the user rather than the same old products.

Provide your customers with an option to compare products

Comparing picked items can in turn make the difference between an abandoned shopping cart and making a sale. Many websites try to reduce the number of options one can compare to 3 products. However, limiting the options to 4 or 5 items is more realistic.

Display products that customers might have viewed recently

Your product list should be updated regularly. Try to display a minimum of four products that shoppers might have viewed in the shopping process. You must confirm that your updated products are the most preferred ones in the authority sites.

Promotions and deals matter much in eCommerce

Deals and promotions can go a long way in boosting your sales to levels you cannot imagine. Most people will love to realize that they are getting a product at a cheaper price rather than the normal price.

Provide an option for guests to checkout

If you want to make an important change to your online store, it might just be providing guests an avenue to checkout. It will be ideal to convert as much traffic as you can on your online store for both members and guests.

Provide obvious and detailed shipping and pricing information.

Making the total price for order obvious is a frequently ignored part of a shopper’s checkout experience. If people tend to purchase from you due to your low prices but find expensive VAT and tax on the last checkout page; they are most likely to leave!

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User experience is a very important aspect of an online store.

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p<>{color:#000;}. Making a product easier to find for your customers can increase your chances of getting sales.

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p<>{color:#000;}. Cross-selling is an effective way to maximize your profits.

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p<>{color:#000;}. Adding fresh and new products to your eCommerce site regularly will increase the lead.

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p<>{color:#000;}. Full price details of products should be listed on the products.

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p<>{color:#000;}. Promotion ad deals can go a long way in boosting your sales.

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p<>{color:#000;}. Providing shoppers with an option to compare 4-5 products is most ideal.

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p<>{color:#000;}. Implement a “recently viewed” option to help lost shoppers get back.

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p<>{color:#000;}. To increase conversion rates, it is advised to provide guests with an option to check out.

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p<>{color:#000;}. Running an eCommerce store might be easier than running a local store.

Read more eCommerce articles: http://j.mp/29NuWzM

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How to Build the Next Generation eCommerce Website

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Back in the 1990’s, when sites were turning out to be progressively prevalent, a large portion of the sites were static html. Static html inferred that every page was arranged out and hand coded to coordinate the arrangement. A significant number of these websites were made by specific website development firms who comprehended the complexities of this innovation. Although none of these website development firms could set-up an eCommerce firm with a static html design, they ran their online business in obsolete design of fragmented pages.

The birth of AJAX brings a new dimension to eCommerce

In the 20th century, AJAX was introduced to the internet and browsers now had the ability to receive and update information/content synchronously. This enabled average user experience to improve by a lot resulting in the creation of strong and complex web applications like Gmail. In this new browser trend, the whole page did not have to refresh for data to be processed anymore. This same framework is what most big eCommerce platforms utilize today. But there were not still adequate functions to manage an eCommerce site.

Internet business continued to get better with time

Ten years after the release of AJAX, browsers keep growing and improving with so many updated functions. Apart from the browsers, the Internet as a whole has been getting smarter with time introducing mobile applications, local storage, offline applications and many more. Generally, it is now very easy to find websites or single page applications that stay completely in the browser and receive data from a remote service thereby ensuring a perfect user experience. It is high time eCommerce websites began to thrive.

The ideal structure of an eCommerce site includes many features

An eCommerce site is expected to take care of numerous issues, including Home Page, CRM, Manage inventory and catalog, Marketing, Sell products, Shipping, Reporting and many more. However, utilizing an exclusive system that attempts to take care of all these issues might not be an easy task.

This is where Separation of Concerns in eCommerce website plays a part

Separation of concerns is a properly structured design protocol in computer programs. It involves building your program or software into numerous parts, thereby allowing all the pieces co-operate to accomplish a single task.

Implementing Separation of Concerns is easy

Considering the ability of web technology trend (such as frontend frameworks). one can easily implement the separation concerns in his or her eCommerce application structure. This could be easily done by decreasing the major eCommerce application into an API and then, build new innovations based on them.

eCommerce should be thankful to Sylius API

With the help of the Sylius API, one can isolate the major eCommerce framework and then develop your custom programs based on it. Remember, there is no limit to what one can achieve with the right mindset and tools. The same applies for eCommerce websites.

Sylius API provides room for uniqueness and dynamics

With a Sylius API, one can build a python script, import products, software for a physical store, connect the store to other APIs, and even create a new dashboard for executives. All these can easily be accomplished without any tweak or edit to the major eCommerce code and with your preferred language or technology.

Service Oriented Architecture is the ultimate solution

All in all, the Service Oriented Architecture is the future of internet. Considering the functionality and power of the Sylius and new frontend systems like AngularJS, one can develop an eCommerce solution of the next generation.

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Internet user experience in the 90s was a nightmare compared to what it is today.

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p<>{color:#000;}. AJAX improved the functions of web pages and paved the way for major applications to be created.

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p<>{color:#000;}. Browsers and web pages have kept on expanding their capabilities and functional abilities.

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p<>{color:#000;}. Separation of concerns is a properly structured design protocol in computer program.

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p<>{color:#000;}. Separation of concern solves the problem of developing eCommerce website in a single system.

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p<>{color:#000;}. It is still advised that eCommerce website should not be built depending on just one system.

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p<>{color:#000;}. The Sylius API encourages the implementation of separation of concerns.

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p<>{color:#000;}. With the Sylius API, there is almost no limit to what you can achieve with your eCommerce website.

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p<>{color:#000;}. There would not be any need to go near the major codes when editing your website if you are using the Sylius API

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p<>{color:#000;}. Using frontend frameworks like AngularJS, one can develop the eCommerce solution of the next generation.

Read more eCommerce articles: http://j.mp/29NuWzM

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Guidelines to Make your eCommerce Business a Success

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There is a popular rumor attached to setting up an eCommerce website that flies around these days. Most people will promise that “all you have to do is to set-up your online store and you will begin to get orders”, But, this is not true! In fact, managing a successful eCommerce website will require really hard work. Notwithstanding, this article features a few guidelines to make your eCommerce campaign a success.

Picking the right products is very important

One of the most important factors influencing the success of your eCommerce website is your product quality. Irrespective of the marketing skills or tactics you apply to promoting your products, if you do not give people what they love to buy, you will hardly make any sale.

Pick a major advertising channel to run effectively

As you venture out in your online store business, it is imperative to pick and validate a major marketing channel while you develop your products. There are numerous choices to pick from paid ads or social media channels. Some effective paid ads are offered on Facebook as well as on Bing. However, social media channels refer to using so many social media as well.

Try your best to prevent inventory risk

Try to settle down and think of what people want to buy before adding them to your inventory. In the event that you take a risk and buy unwanted products, just imagine what would happen. Also, try to repurpose or liquidate your products but try not to use unnecessary and irrational discounts. There are some ideas you can use to manage your inventory, find them below:

Right on time inventory should be utilized

Even though it sounds impossible, one will be impressed to find out that many brilliant eCommerce organizations have made this a simpler process. In case you can utilize Indiegogo, Kickstarter or your personal store to decrease possible inventory risks and make optimum profits.

Subscription Commerce can be a solution

Understanding or knowing an estimate of how much orders you might get to your online store monthly is tough but subscription commerce can make things easy for you. Even though subscription commerce has its own challenges, they are still a must try for every business looking to decrease their inventory risk.

Offer great upsells

There is no need to offer unprofitable discounts in order to provide good upsells. One can make interesting upsells that rapidly moves through excess products. No matter how many units of products you are having, with a few upsells they can still be sold profitably.

Understand the need to put in effort to your eCommerce business

Most often, it is usually hard to successfully run an online store with all the different challenges one might have to be constantly working and trying to out-market the competition. One has to make sure that their online store is in perfect condition at all times. There must not be any form of glitch in your website functions that might affect your customer.

eCommerce can be a grind with a quality collection

However, the satisfaction of seeing customers using, wearing or eating something you created from scratch is incredibly rewarding. When you have created a product with so much value for someone that they choose to pull out their credit card and purchase it, you know you have won.

Develop a customer review page

There is almost nothing that makes the owner of an online store happier than seeing people display what was purchased from their store. From the moment you create a valuable product and a shopper purchases to when the order is complete, will be some of the best times for eCommerce business owners.

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Setting up and running an online store is not an easy task!

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p<>{color:#000;}. Your product quality can determine the success of your business.

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p<>{color:#000;}. A major challenge your online store might face is successfully out-ranking your competition.

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p<>{color:#000;}. It is advised to offer your shoppers with the best possible upsells.

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p<>{color:#000;}. One has to be careful not to offer upsells that will be a loss on their side.

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p<>{color:#000;}. Subscription commerce is imperative for online stores.

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p<>{color:#000;}. One must ensure that one’s eCommerce website is perfect for shoppers without any glitch.

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p<>{color:#000;}. It is ideal to use websites like Kickstarter and others in order to reduce inventory risks to the minimal.

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p<>{color:#000;}. It is never a great idea to buy products people do not want as they will hardly sell!

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p<>{color:#000;}. To maximize success for your eCommerce website, you should pick a good advertising channel like Twitter or Facebook.

Read more eCommerce articles: http://j.mp/29NuWzM

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Some Important Trends in the eCommerce Industry

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Trends are continually changing and this is also true for eCommerce trends. While change is a positive thing, it additionally tests retailers in the eCommerce industry. Changes in technology trend is constant and imperative to keep up with, which is the reason ecommerce store proprietors need to keep their eyes and ears open for what is new and make sense of how it can help them better their services and goods.

Automated marketing channels are on the increase

With regards to automated marketing in online stores, the degree incorporates email marketing and also stretches out to tailor-made rebates and advancements, effortlessly available shopping carts, and programmed showcase of related prescribed items for clients.

The growth and importance of mobile shopping

These days, mobile phone enhancements are viewed as a crying need. In recent years, mobile phones have seen a surge in their utilization, with individuals utilizing them to call, message and to shop. With regards to this, having a mobile eCommerce store will never be just an extra element but of course an essential one by 2016.

Analyzing customer information with the use of Algorithms is a new trend

One of the real difficulties that face ecommerce stores, as far as personalization and automation, is client division and recognizable proof of examples taking into account the purchasing history. Calculations can help here. However, the accuracy of the information returned by calculations relies on the quality of information available. This can conflict with little eCommerce stores that do not have a lot of information to be assessed.

Different shopping channels are continuously adding new accessories

Another gadget that is developing in prominence among online customers is the tablet. Gone are the days when every shopper utilized just desktop PCs and Laptops to shop online. Aside from utilizing mobile phones, they are additionally utilizing tablets.

Enhanced and improved shipping should be introduced

The shipping choices of most eCommerce retailers are simply beginning to develop. It was just of recent that a great deal of deliverable services began to offer same-day delivery. The idea of ‘crowd sourced deliverers’ came up too, with the bigger retailers exploring different avenues for offering the best shopping and delivery experience.

Flash sales open up new windows in eCommerce

This is not a new idea. However, its boundless impact cannot absolutely be disregarded. Flash deals have turned into a propensity and a desire of online customers. In spite of the fact that of flash deals’ success is not ensured, it can be accepted that if flash deals keep growing, clients will continue to embrace them.

Utilizing comprehensive content to sell and engage

Utilizing content as a part of B2B online deals is critical. That is on account of the fact that B2B purchasers are continually searching for points of interest. They don’t simply need an item; they additionally need details, rich pictures, and far reaching item descriptions. Every contents relating to your products go far in persuading them to purchase from you.

Video marketing is an inspiring idea to expand eCommerce business

There is no dispute in recognizing the significance of content and great pictures for ecommerce stores. Numerous organizations are presently upgrading their marketing to the next level with marked custom video content. This is because Video content constructs a considerable measure of trust with prospective customers.

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Retailers now perceive the need to enhance for mobile phones.

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p<>{color:#000;}. Client centricity is turning into an absolute necessity for each retailer.

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p<>{color:#000;}. Retail brands will keep on maturing digitally and the most key approach to develop will be utilizing the abundance of information accessible to them.

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p<>{color:#000;}. Changing technology is essential particularly in the eCommerce business.

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p<>{color:#000;}. Various retailers are taking their marketing to a higher level, with checked custom video content.

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p<>{color:#000;}. Over the span of the latest couple of years, mobile phones have seen a surge in their usage.

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p<>{color:#000;}. The utilization of mobile applications in eCommerce industry is quickly rising.

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p<>{color:#000;}. Exceptionally checked videos are rapidly turning into a mainstream marketing directive in the eCommerce business.

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p<>{color:#000;}. Clients will feel more secure with purchasing items if there is comprehensive content on that item.

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p<>{color:#000;}. Shipping choice in the eCommerce business continues expanding.

Read more eCommerce articles: http://j.mp/29NuWzM

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Small Business Opportunity in the eCommerce Industry

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There is no better time for little businesses to sell online than now. eCommerce is succeeding in practically every division while in the meantime, new cloud-based innovations make it conceivable to deal with an exceedingly proficient online shop at a small amount of the expense.

Business opportunity with online shopping is on the rise

Online shopping is an enormous business. A year ago, each online customer spent an average of £1,083 online — that is the highest recorded annual spending in the eCommerce industry! Be that as it may, a recent report asserts that just half of business sites have eCommerce functions that let them sell their services or products online.

Retailers should perceive the option of an eCommerce website

Retailers need to consider e-trade (whether on a PC, portable workstation, tablet or cell phone) as an additional shop front and access to their store. In a perfect world, this requests a site that can provide shoppers with an ideal client experience, irrespective of the gadget they are utilizing.

Customers expect online presence and marketplace for even the smallest businesses

These days, buyers generally expect online stores from even the smallest businesses. According to a research carried out, it was discovered that 56% of customers anticipate that little businesses will offer online shopping options.

You are missing out on a lot of customers if you do not sell online

With such a large number of little businesses as of now taking advantage of eCommerce, you might be missing out to your rivals if you do not sell online. eCommerce permits you to sell your products to anyplace on the planet, which means you are no more confined to the neighborhood. This compares to an unimaginable potential for expanded deals and benefits.

Professionalism is vital in the eCommerci Industry

Numerous little businesses have understood the potential, of selling their products on eBay or even through their Facebook page. This does not give an impression of professional methodology. The fundamental advantage of eCommerce is that it permits the smallest businesses to contend with the biggest.

You need to be dynamic and creative with your online store

To urge online guests to visit your eCommerce site, you have to get imaginative. The most effortless approach to doing this is to offer, by means of your site, some attempted and tried-deal strategies like rebates and voucher codes, which can be reclaimed in-store. You could consolidate them with the most recent technological advancements such as locally based services and registration so that convenient messages and offers are conveyed to clients when they are in the range of your store.

The Effect of new technology on small businesses eCommerce

New innovations are changing the scene for small businesses on the web. With online endeavors requiring less overhead, and even minimal specialized learning with the right programming tool, business visionaries are making online sites that give customers an experience that ensures their return.

Small Businesses can easily set up their website themselves

It is no more important to procure devoted website designers to build a bespoke website for you. With cloud-based eCommerce platforms, you can now get an eCommerce site for as low as $10.95 every month and incorporate more usefulness than most fair sized organizations have through their eCommerce sites.

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There is the high expectation from customers for every small business to have online stores.

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p<>{color:#000;}. Every small business eCommerce store should cater for laptops and mobile devices’ shopping experience.

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p<>{color:#000;}. Professionalism is important with everything you do in the eCommerce industry.

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p<>{color:#000;}. In order to outsell your competitors, you need to be very creative and dynamic.

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p<>{color:#000;}. The absence of your small business online makes you miss out on a lot of customers.

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p<>{color:#000;}. With an eCommerce store, there is no limitation to where you can sell your products.

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p<>{color:#000;}. Your eCommerce store is meant to provide clients with the best shopping experience possible.

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p<>{color:#000;}. These days, it is very easy for new businesses to set-up their websites.

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p<>{color:#000;}. There is a great opportunity for small businesses to sell on online eCommerce stores.

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p<>{color:#000;}. New innovations and technologies keep raising the eCommerce industry with new standards.

Read more eCommerce articles: http://j.mp/29NuWzM

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Some Major eCommerce Website Design Mistakes You should Avoid

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The success of your eCommerce store relies on quite a number of factors; an important one being your site’s design. Many eCommerce retailers tend to ignore the importance behind the functionality of and design of their website and this usually affects their eCommerce success. In this article, there are some important design and function mistakes you should ensure are absent in your eCommerce site.

Avoid using Low Quality Images

As indicated by research, 67% of consumers say that the quality of a product image is imperative when selecting and buying a product. This fact is very important and bad quality images could put off sales or prospective customers

Bad visual hierarchy is harmful for business

At the point when a customer goes to your site, your fundamental objective ought to be to persuade them that they require your product in their lives. An effective visual hierarchy essentially impacts what the human eye will look at first. So with regards to the design of your site, your guests ought to be attracted to your product first.

Excessively crumpled pages will discourage shoppers

You may have a ton of products that you need to sell, and that is alright. In any case, you have to ensure that your product pages do not look crumpled as this can be truly overpowering for the guest. Giving them an excessive number of alternatives may not be a good idea if it is all packed onto one page. Streamline your whole to ensure it is basic and clear.

Refrain from using a difficult and complicated navigation

Like everything else on your site, the navigation should be clear and precise so that your guests know how to get from A to B. What you have to do is get into the shoes of the customer, try to navigate your website, look for the easiest way and apply it.

Ensure that you do not have a complicated Sign-up Process

The sign up process is the progression just before they achieve a purchase, so you truly need to ensure that you do not ask excessively, too early. Without a doubt, you will need their points of interest so that you can sell your products to them well after they have acquired. Still, what amount do you truly need to think about them? Your sign up structure should be as easy as it can be.

Old and outdated designs will not help your business progress

In every kind of business, initial introductions mean everything, Therefore, the general design of your whole site needs to stay aware of the most recent patterns. Have you ever gone onto a website that seems as though it is from the 90’s and hopped right back off? A dated design looks terrible, as well as it makes you appear to be amateurish.

Non-responsive website designs will drastically affect your business

Did you realize that 34% of mobile phone customers go online for the most part utilizing their telephones? What is more, with the measure of mobile gadgets anticipated that would rise, you have to ensure that your website is responsive. Ensure your site is completely streamlined and responsive for mobile customers.

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An unresponsive website will make you miss out on a lot of sales and customers.

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p<>{color:#000;}. Ensure you feature your products with quality images.

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p<>{color:#000;}. Use proper visual hierarchy to depict your website.

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p<>{color:#000;}. Design and functionality of your website are very important factors for your website.

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p<>{color:#000;}. An outdated website design makes your website look amateurish.

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p<>{color:#000;}. Always try to keep up with the design trends as very few people will want to buy from an outdated website.

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p<>{color:#000;}. Bad and low quality images tend to put off customers on your website.

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p<>{color:#000;}. Try not to crumple your pages together while developing your website.

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p<>{color:#000;}. Try to have a straightforward and precise sign up process.

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p<>{color:#000;}. It is important to have a clear and precise navigation system on your website.

 

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The Factors Affecting the Continuous Growth of the eCommerce Industry

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From relative ambiguity to a giant market revolution in only a couple of years, online retail has not just caught a bigger offer of brain space; it has been snatching the market share fast. Flipkart, one of the biggest online retailers in India, grew five times in volume of products sold somewhere around 2014. Snapdeal, another expansive company, is accounted for to have grown six times in the same time frame. It is accurate to say that this rate of development is sustainable? Here are some effective contributors that will help online retail develop in coming years.

Localization of Internet content

According to research, Hindi’s web content search has grown an astounding 155% in the previous year, which is altogether higher than the development of content search in English. Local content search through mobile Internet developed at a significantly higher rate of 300% in the same timeframe. Development in activity in different dialects, as well, was noteworthy.

More mobile subscribers originate from local speaking customers

With the incremental development in mobile subscribers coming generally from individuals who are fine with dialects other than English, online retailers see this rising section as a new development driver. Localisation of content is an extraordinary advancement, which will be useful in future. For the individuals who have done it already, they will enjoy first mover advantage. Others are prone to go with the same pattern.

Development in cities outside metros

Around 20% of India's populace lives in cities outside of metros . There are a few pointers that propose this vast gathering of city inhabitants to have a huge power of purchase . For example, Honda offers 60% of its Amaze car in level II and level III cities. These cities represent 55% of Honda's City models.

Improvement opportunity overlooked by numerous advertisers

Consumer interest is rising quickly even in residential communities and cities. A recent report explains that as metros continue to be an advantage for advertisers and expanding a rural impression will be important for volumes over the long haul, there is a development opportunity that is unfathomably under-evaluated by numerous advertisers today, which could rise as a key development in coming years.

Development of mobile trade

Online retailers’ developing some ground in non-metro cities are inspired by the ascent in use of mobile web. [* According to recent reports, the quantity of mobile web clients in the world increased by 70% in December 2014 and it is set to grow better in 2020. *]

Developing use of debit cards for cashless transaction

There has been a net expansion of about 140 million debit cards in the nation in the previous two years. Besides, the use of debit cards at POS terminals has seen a development of 86% in the same time frame. It shows the preference of consumers to utilize debit cards for internet purchase purposes other withdrawing cash at ATMs has expanded.

Strategic affiliations and cooperation grow between different organizations

Online retailers say they have extended their scope to 12,500-15,000 pin codes in about 100,000 pin codes. There are additionally reports of online retailers attempting to tie up with India Post and petrol pump stations to connect with more customers.

Consideration on logistics investments gets expanded

With evaluated investment of about $2 billion in logistics and warehouses by 2020, the span of online retailers to convey their products in remote locations is set to increment. There are numerous companies set to invest in particular logistic administrations with a perspective to encouraging conveyance of online retailers in coming years.

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The eCommerce industry has grown really large in just a short period of time.

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p<>{color:#000;}. Online retailers now provide numerous card payment options and channels for customers as they understand the need to cater for card transaction.

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p<>{color:#000;}. Many companies now invest in logistic administrations so as to take full advantage of the growing eCommerce industry.

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p<>{color:#000;}. eCommerce businesses all over the world have been tripling in growth and development over the past few years.

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p<>{color:#000;}. Mobile consumers keep on growing in amount and influence making eCommerce businesses to cater duly for mobile along with their setup.

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p<>{color:#000;}. Many advertisers ignore the growing market opportunity in the rural areas.

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p<>{color:#000;}. Although the urban community provides a large market for the eCommerce industry, the rural community is also growing fast.

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p<>{color:#000;}. Localization of content is now an important feature for eCommerce websites.

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p<>{color:#000;}. More and more eCommerce subscribers keep emerging from local speaking customers.

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p<>{color:#000;}. The growth of the eCommerce market is estimated to maintain a sustainable growth.

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Developing an Effective eCommerce Strategy

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In the case of organizations going into the eCommerce space, the procedure can be somewhat of a daunting task. eCommerce presents incalculable opportunities for retailers and brands, so organizations trying to exploit the advantages should likewise address some intense choices — site configuration, customer service, mobile and online networking strategies, and product pricing. Here are some best practices to sustain a good eCommerce strategy.

Develop an online service that is user-oriented.

At the point when your customers cannot physically see and touch the products you are putting forth online, persuading them to buy those products cannot be easy. Assigning suitable prices to products and providing an easy to understand, and complete user experience is a positive approach to urge customers to buy your products.

Design a service you will be comfortable or happy using

The best people to assess your products and services for an online business, application or ecommerce site are regular companions, family and kindred colleagues. Make each of your relatives test the service like any other shopper. If you can’t use it perfectly for one hour, then it is sufficiently bad.

Customer feedback is the back-bone of your business

Any business understands that customer service is a piece of the establishment for the business’ prosperity; however, smaller businesses should specifically depend on their customers for verbal endorsement and a testimonial of the brand’s dependability.

Always try to influence your customers’ voice with good service and products

Customer input does not just help organizations advance and make their platform or product flawless listening to customers can likewise have a massive impact with regards to building a business. Always try to influence the bona fide voice of the customer. Your customers are always willing to help you and be made to feel like they matter.

Make use of a good online networking strategy independently

An online networking strategy or campaign, especially paid publicizing and a good content technique, can be a viable approach to target audience and direct people to your online store. Sites like, eBay, Pinterest, Etsy, and Instagram are frequently immensely helpful for eCommerce organizations of any size. Social media is additionally an incredible approach to get your publicity momentum started.

Invest resources in the mobile aspect of your eCommerce business

It is turning out to be progressively clear that eCommerce businesses just canot bear to be negligent to mobile customers. Truth be told, four out of five mobile phone owners use their mobile to shop online.

Customer Incentivizing works effectively

Anybody with an Amazon Prime record will affirm that customer incentivizing works. Whether the offer is a loyalty, discount, or promotion program for VIP customers, giving little supplements to your customers can expand reputation advancement and improve positive brand liking.

Participate and constantly keep up with the industry trends

As the online marketplace develops, organizations that need to stay ahead of the opposition. Constantly listening to customers and staying aware of the most recent patterns and leading careful examination help companies stay progressive with developing innovations and viable strategies. Try different things with new marketing and selling tools, make changes continuously to enhance the experience for your clients.

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Managing an eCommerce business is not an easy task.

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p<>{color:#000;}. Incentivizing is a very effective eCommerce strategy.

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p<>{color:#000;}. An eCommerce business looking to take advantage of the growing industry should have an effective eCommerce strategy.

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p<>{color:#000;}. It is important to be aware and updated with trending eCommerce practices.

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p<>{color:#000;}. Mobile customers keep growing, increasing the necessity of an eCommerce business mobile aspect.

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p<>{color:#000;}. Social media is a good tool to give momentum to your online networking strategy.

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p<>{color:#000;}. Ensure to provide quality products and services to your customers.

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p<>{color:#000;}. Customer review or feedback can be a great boost to your business.

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p<>{color:#000;}. It is essential to provide an eCommerce website that is user-oriented.

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p<>{color:#000;}. Always ensure that your service is satisfactory for customers by constantly observing and implementing the customer’s feedback.

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Cover image credit: https://www.flickr.com/photos/seedrocket/4687692885/

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eCommerce (Volume 1)

  • ISBN: 9781370250691
  • Author: Word Chapter
  • Published: 2016-09-11 19:50:10
  • Words: 7355
eCommerce (Volume 1) eCommerce (Volume 1)