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Digital Marketing Planning


Digital Marketing Planning

A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. It is designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. It provides a functional framework to develop an effective plan without getting into a granular level of technical detail. Set your digital marketing direction, allocate resources and tightly control your campaigns to increase ROI (and stay sane!). 

  • ISBN: 9781370851867
  • Author: Emiliano Giovannoni
  • Published: 2018-02-20 05:35:08
  • Words: 31090
Digital Marketing Planning Digital Marketing Planning