Digital Marketing Planning
A practical and concise resource that makes sense of the complex, constantly changing world of digital marketing by approaching it from the perspective that everything starts with a solid plan. It is designed for business managers to use as a reference to shape and lead their digital marketing direction with confidence. It provides a functional framework to develop an effective plan without getting into a granular level of technical detail. Set your digital marketing direction, allocate resources and tightly control your campaigns to increase ROI (and stay sane!).
- ISBN: 9781370851867
- Author: Emiliano Giovannoni
- Published: 2018-02-20 05:35:08
- Words: 31090
