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Attracting and Impressing Fans on Facebook

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ATTR ACTING & IMPRES SING

FANS ON FACEBOOK

 

 

 

PRESNTED B Y

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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If you’re caught up with our guides, you’ve read [+ Building+] a Facebook [+ Floor+] Plan and your company page is looking great. Now it’s time to grow your following by attracting more fans to your page.

 

At this point, you’re familiar with the intricacies of Facebook, so let’s to take a deeper dive and focus on driving engagement with your current fans and building relationships with prospects.

 

In this guide, we’ll teach you how to:

 

#
p))))))))))<>{color:#000;}. Fine-tune the content on your Facebook company page to best engage fans.

#
p))))))))))<>{color:#000;}. Understand the differences between various types of posts and when to publish each type.

#
p))))))))))<>{color:#000;}. Understand content posting best practices.

 

#
p<>{color:#000;}. Know various Facebook engagement strategies for your business.

 

 

 

 

Fine-Tuning Your Facebook Company Page

 

Update Your Company Description

 

Write an engaging and useful profile for your customers. Include your elevator pitch, hours of operation, the price range of your product/ service, physical address and email address.

 

To do:

#
p)))))))))<>{color:#000;}. Go to the main page of your Facebook profile, find Edit Page > Update Page.

#
p)))))))<>{color:#000;}. Fill in any information that is pertinent to your customers.

 

#
p)))))))<>{color:#000;}. The fields available will vary slightly depending upon the category of business you chose when you initially set up your company page.

 

Add Milestones

 

Add events and milestones, such as business launch date, new product releases, events you are hosting and so on, to tell the story of your business’ growth. Continue to post milestones as you move forward in your business.

 

Polish Your Look

 

Ensure your profile photo and cover photo are the best representations of your business. Use your company logo as your profile picture. Check to see that the cover photo you selected didn’t get distorted during the upload, which tends to happen because the dimensions for the cover photo are different than a typical photo.

Don’t forget to ensure that the photos you upload are of the highest quality. Pixelated photos are unprofessional and make you look as if you don’t pay attention to detail.

 

 

 

 

Hook ‘Em: Tips for Posting Content

 

The key to keeping your fans engaged is to produce awesome and shareable content that will spread your influence and attract more fans. Based on what your fans engage with most, try the strategies listed below to fine-tune your posts.

 

Text-Based Posts

 

 

*
p)))))))))<>{color:#000;}. Keep it short — avoid rambling. According to Facebook’s research, posts between 100 and 250 characters earn 60% more engagement in the form of likes, comments and shares.

*
p))))))))<>{color:#000;}. Ask questions instead of statements. Questions typically receive more engagement from fans, especially when asked at the end of a post. Consider including “fill in the blank” posts, which will earn more comments.

*
p))))))))<>{color:#000;}. Offer discounts on your products. Everyone loves a good deal. Frame the discount as a “dollar off” amount rather than as a percentage, as research shows that people respond to this better.

*
p))))))))<>{color:#000;}. Use calls to action. For example, ask your fans to like or share a post. Calls to action have been found to dramatically increase the interaction with posts.

*
p))))))))<>{color:#000;}. Be emotional. No, we don’t mean break down and virtually cry…. but feel free to use emoticons! :) They’ll help set the emotional tone for your message and connect with your audience.

 

 

 

 

Photos and Videos

 

 

*
p))))))))<>{color:#000;}. Use them. Text-based posts work well enough, but a killer photo can be the trump card. Combine photos and questions whenever possible. For example, you might post a series of photos or a collage and ask fans, “Which is your favorite?”

*
p))))))))<>{color:#000;}. Less is more. Photos that don’t need further explanation tend to perform better if you leave them without a caption.

*
p))))))))<>{color:#000;}. Size it. Facebook recommends using photos that are 600 × 600 pixels (or better) for better resolution and image quality.

*
p)))))))))<>{color:#000;}. Kittens and more. Photos of smiling women, colorful logos, cute animals and headshots tend to do best.

*
p))))))))<>{color:#000;}. Create an album. You might also consider uploading a collection of photos (say, of your product or physical location) to an album so that fans can always access them. Photo posts can get “buried” over time.

*
p))))))))<>{color:#000;}. Videos = shares. Consider posting videos that give people an inside view of your business. Testimonials, educational videos or your-business-in-action videos tend to excite viewers. According to Quintly’s research, videos get almost twice the average interactions per post than photos.

 

 

 

 

Strategize

 

 

*
p))))))))<>{color:#000;}. Follow the rules. Posts are only featured on Newsfeeds if selected by the elusive Facebook algorithm. In other words, make the algorithm happy and more people will see your posts! How? You’ll become more popular with the algorithm when your posts have higher engagement, which means you’ll be more likely to appear on the engaged fans’ Newsfeeds next time you post. It’s also key that you’re following all the Facebook guidelines for posting, using proper photo quality, making your posts mobile-friendly, and offering content that is tailored to your fans. If your fans post negative feedback

or “hide” your posts, Facebook sees that your content isn’t hitting the mark and will stop showing your content on Newsfeeds.

*
p))))))))<>{color:#000;}. Plan your posts. Just as you would with email marketing, create a marketing calendar that includes what you plan to post for that month. This will give you a birdseye view of how well you’re blending and testing different post types. You can also gauge whether you’re regularly posting or overwhelming your fans.

*
p))))))))<>{color:#000;}. Use the 80-20 rule. 80% of your posts should not contain your company name, products or services in the post. If more than 20% of your posts are of this nature, you risk irritating your fan base.

*
p)))))))))<>{color:#000;}. People love contests! Consider starting a contest for further engagement and to get new fans. Make sure you meet Facebook’s guidelines if you do so.

 

 

 

 

 

*
p))))))))<>{color:#000;}. Clear call to action. When you explicitly ask people to “share this,” “comment” or “caption this photo” in your post, they are more inclined to do so.

*
p))))))))<>{color:#000;}. Think strategically about when to post. Generally, engagement is higher outside of working hours, but still vary your timing to learn when your fans are online.

*
p))))))))))<>{color:#000;}. Get your fans behind a cause. Supporting a non-profit or donating a percentage of profits gives your fans another

reason to buy from you.

 

 

 

 

 

Facebook Dark Posts

 

Welcome to one of the most well known and under-utilized Facebook advertising hacks.

 

Facebook Dark Posts allow you to target a particular audience across the platform without posting on your timeline. Imagine being able to A/B test on Facebook by sending a CTA to different segments of your fanbase without over-posting and burning out your followers. Add that to the fact that Facebook targeting is incredibly more advanced than Google, and you have the secret sauce to attracting tons of new fans to your page.

 

 

 

 

 

How to Make a Dark Post

 

 

#
p)))))))<>{color:#000;}. Start by using the Power Editor to create your dark post.

 

#
p)))))))<>{color:#000;}. Under Manage Pages, click your Company page.

 

#
p))))))))<>{color:#000;}. Then click “Create Post” to start building your unpublished post. (Make sure to select the radio button that says “This post will only be used as an ad.”)

 

 

 

To run your post:

#
p)))))))<>{color:#000;}. Create a new campaign in the Facebook Ad Manager.

 

#
p))))))))<>{color:#000;}. Then click on “Create Ad” and select the audience that you want to see your dark post.

Running a Dark Post isn’t free, but the ROI is immense!

 

 

 

 

 

Build your Fan Base

 

When you’re just getting started, utilize your existing contacts in other networks to quickly build your Facebook fan base. Get started by:

 

*
p))))))))<>{color:#000;}. Inviting your personal Facebook friends.

*
p))))))))<>{color:#000;}. Spreading the word on your website, your blog, or on a signup form in your brick and mortar establishment.

*
p)))))))))<>{color:#000;}. Sending an email out to your lists inviting them to check out your shiny new Facebook page.

*
p))))))))))<>{color:#000;}. Including your Facebook page link on other social media networks, such as on your Twitter account.

*
p))))))))<>{color:#000;}. Engaging with your fans once they show up to your page! This means commenting back in response to their comments, sharing their content or liking their comments.

 

People want to be recognized for their contributions and the more you can do that, the more motivated your fans will be to post again in the future. Engaging with your fans will also encourage newcomers to like your page and comment on your posts.

 

The strategies listed in this guide will get you started on the path to growing your Facebook presence. The key is to implement these

tactics and evolve them to your audience’s unique taste. From there you will begin to naturally create a community around your product that’s dedicated and leverageable.

 

 

 

 

 

 

 

We’re a software company that gives entrepreneurs and small businesses the online tools they need to grow their business instead of getting mired in the day-to-day of their business. Since our product launched in 2008, our mission has been to support entrepreneurs in delivering their value to the world by removing the burden of technology. ONTRAPORT is an incredibly powerful all- in-one tool that fully automates your small business.

 

ONTRAPORT Founder and CEO Landon Ray created ONTRAPORT while running another small business. He wanted to run his business on one platform

— and realized there was no such product out there! Landon decided if he

couldn’t find it, he’d build it. ONTRAPORT was created soon after.

 

 

Today, ONTRAPORT supports thousands of entrepreneurs across the world. We’ve been on Inc.’s 500/5000 list three years running, named twice as one of Forbes’ 100 Most Promising Companies, named as the SIIA Software CODiE Award Finalist for Best Relationship Management Solution and Best Marketing Automation Solution, and that’s not all.

 

Landon’s dream came true… and yours can, too! Connect with us on Facebook, Twitter, LinkedIn or Instagram and tell us what your dream looks like.

 

PASS IT ON

 

Don’t keep this info to yourself. Share it with your friends and colleagues!

 


Attracting and Impressing Fans on Facebook

Posting lots of content to Facebook every day is a good habit, but it doesn’t benefit your business unless it drives engagement and interaction from your fans. Knowing what your fans will respond to and share is tricky -- that’s why Attracting and Impressing Facebook Fans contains proven strategies to create Facebook posts that compel your fans to share your content with their friends. Don’t spend hours creating and sharing content that doesn’t appeal to your Facebook fanbase- start impressing them now.

  • Author: ONTRAPORT
  • Published: 2015-09-14 23:05:28
  • Words: 1621
Attracting and Impressing Fans on Facebook Attracting and Impressing Fans on Facebook