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12 Simple Strategies to Becoming a Global Brand

 

12 Simple Strategies To Becoming A Global Brand

-Discover, develop and deploy your personal brand; making it a global success

 

Copyright 2015 Moses Olanrewaju Bolarin

ISBN: 9781310056666

ISBN-13: 2940151989428

Published at Shakespir by MWB

 

 

Shakespir Edition License Notes

This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your enjoyment only, then please return to Shakespir.com or your favorite retailer and purchase your own copy. Thank you for respecting the hard work of this author.

 

Typesetting and Cover Design by Majestic World of Business

(www.majesticwb.blogspot.com | [email protected])

Images / Illustrations by Lanre Bolarin

(lanrebolarinbooks.blogspot.com | lanbomoe.blogspot.com | [email protected]

(+234) 803 383 0101, +2348126572020)

 

Also by * Moses Olanrewaju Bolarin*:

Destiny World (Standard Edition)

Mysteries of the Kingdom (Standard Edition)

Create Your Own (Standard Edition)

MMA Children Story Book 1

3MA Children Story Book 2

 

 

Table of Contents

Dedication

Acknowledgements

Preface

 

12 Simple Strategies to Becoming a Global Brand:

 

Strategy 1. Discover Your Brand

Basics

Brand

Branding

Personal Brand

Personal Branding

Dare to Be Different

Brand Discovery

 

Strategy 2. Develop Your Brand

1. Lay a solid foundation

2. Pray Through

3. Get a Mentor who will be your Role Model

4. Engage the Law of Attraction

5. Master the Law of Observation

6. Apply the Principle of Modeling

7. Be Tenacious

8. Practice and Exercise

Apprenticeship

Internship

Industrial Training Attachment

Management Trainings

Volunteering

Pro Bono

9. Be Versatile

10. Be the Best

11. Continue Learning And Updating Your Knowledge

 

Strategy 3. Create Your Brand Identity

1. Define your Brand

2. Spell Out Your Brand Values

3. Have a Brand Name

4. Choose Your Ideal Brand Color

5. Showcase Your Brand Image

6. Determine Your Brand Style

7. Have a Brand Strategy

8. Activate Your Brand Communication

9. Measure Your Brand Equity

 

Strategy 4. Deploy Your Brand

1. Target Your Market

2. Activate Your Brand

3. Protect Your Brand

4. Recognize Times and Seasons

5. Build Trust and Credibility over time

6. Be Consistent in delivering Excellence

7. Brand Yourself Online

 

Strategy 5. Dominate with Your Brand

1. Broaden Your Horizons

2. Create an Experience around your Brand

3. Become a Leader in Your Industry

4. Be a friend of the press

5. Give

6. Market your Brand

7. Monetize your Brand

 

Strategy 6. Own a Website

 

Strategy 7. Create a Blog

 

Strategy 8. Write a Book

How to Publish Your Book

Getting Publicity for Your Book

 

Strategy 9. Network Via Social Media

Mingle

 

Strategy 10. Harness the Power of Multimedia

 

Strategy 11. Create Brand Legacies

 

Strategy 12. Maintain a Balance in Your Life Wheel

 

In A Nutshell

 

About the Author

Other Books By This Author

Connect with Moses Olanrewaju Bolarin online

Dedication

To the

Maker of All, Creator of All Creatures,

The Omniscient and Immanent God,

Source of All Beauty and Wisdom.

And

to All those that

desire to become a Global Brand.

Acknowledgements

I express my gratitude to all those who have helped me to discover and follow God’s plan for my life at one point in time or the other.

To my mother, and my father of blessed memory, who brought me forth into life, created the right environment for me to grow, and provided a good education for me. Thank you.

I express my sincere appreciation to my wife, Adebunmi Martha Bolarin, as well as my lovely children, Misi and Mayo, for all their moral supports during the writing of this book. Thanks for your understanding.

To our father-in-the-Lord and mother-in-Israel at His Purpose Church, Pastors Tony and Folakemi Olukoyede, thank you for being so caring. You sharpened my gifts, allowed me to serve in ministry, and even to share God’s word on the pulpit. May God increase His Showers of Blessing over your lives, family, and ministry!

To my church family, His Purpose Church, you have all been wonderful.

Preface

This book will help show you simple strategies to identify your potentials, and then create, develop, deploy, and make your personal brand a global success.

I love people. I am aware that each person has distinctive potentials, strengths, weaknesses, and challenges, and I love to help people create their own Personal Brands. While daily discovering and improving myself, I love to see others grow and make discoveries along their life-journeys.

Just like beautiful butterflies emerge from a cocoon, people with little confidence can suddenly recognize their strength and skills can be enjoyed, shared and beautify other people’s lives by the growth of their Personal Brands. Start your Personal Branding Journey today.

We will be looking at how we can ensure that the brand we are publicly showing in the face of our audience, both fans and critics, is actually revealing our true identity. There is a need for us to consciously and decisively create a personal brand identity that is a true representation of our purpose and destiny here on earth.

Without much ado, let us begin this journey to becoming a successful global brand by following each simple strategy, and the corresponding steps under-laid in the following pages.

 

Moses Olanrewaju Bolarin

12 Simple Strategies to Becoming a Global Brand

-Discover, develop and deploy your personal brand; making it a global success

 

Strategy One: Discover Your Brand

 

“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant.”

– Mark Baynes, Global CMO, Kellogg.

 

BASICS

Understanding how to brand ourselves begins with discovering our personal brand. Your personal brand is a combination of your interests, beliefs, philosophy, values, talents and skills, among a number of other characteristics.

Once you discover and identify your personal brand, you’ll be ready to learn how to brand yourself. So let us take a quick look at the basics.

 

Brand

A brand is a unique name or mark that is used to identify an entity. It is a distinctive label that is used to tag a person, product, or service.

Your brand is your promise to your clients/fans, and it expresses what to expect from you, your products and/or your services. Your brand is built on who you are or who your desired clients/fans need you to be.

Branding

Branding was originated in the past to identify human beings, who were bought as slaves. Their fleshes were burnt with hot iron to produce a recognizable mark. Branding of living things for identification is now limited to animals.

The Microsoft Encarta dictionary defines branding as the identification of product with manufacturer: the use of advertising, distinctive design, and other means to make consumers associate a specific product with a specific manufacturer.

Personal Brand

Every man has a personal brand. Just like your reputation, your personal brand is built from the opinions, words and responses of other people about you.

One of the quotes of Chris Arnold is, “Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point.”

Your personal brand refers to the way other people see you as a person, professional, entrepreneur, idea representative, organization, or movement.

You can form one by how you present yourself in the public. You have control over how you would like to be seen by people, and then work on being that image openly. The easiest things you can present to people for your personal brand identification are the values you stand for.

When someone hears your name, what comes to mind? What do you represent? What are your values?

Live your brand. When you have a personal brand, people distinguish and give attention to your name, projects, products, services, and total being.

Personal Branding

Personal branding, otherwise called self-positioning or individual branding, is the practice of people presenting and marketing themselves and their careers as brands. The concept of personal branding is both about self-improvement and self-packaging.

Personal branding is the ability to tie something to one’s name. Basically, Personal Branding is the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.

Dare to Be Different

While Microsoft was booming, Apple brand struggled for years because Steve Job (Apple Founder) chose to think differently. It eventually built one of the most loyal customer centers in the world. The success came about overtime because as soon as consumers tasted good design, they refused to go back.

Carve a niche for yourself. Fight the fear to be different even if it takes time for everything to connect. Do you really want to be like everyone else? I don’t think so.

 

Brand Discovery

Personal branding is not a camouflage you put on to deceive others but a presentation of your actual image. It is an act of putting your candle on a bushel and displaying your strength and beauty on the mountain-top for others to see.

To discover your personal brand:

1. Look Inward.

Taking a vivid look into yourself and identifying your uniqueness is the first thing to do in discovering your personal brand. What is your Unique Selling Point(USP)? What makes you special? There are over 6.9 billion people on earth and you are so special that no other person has the same fingerprint, iris, and DNA as you. You are not just one in a million, but one in over 13 billion people that have been born on Planet earth since its creation. What are you created to do? What’s your identity? What is your passion?

What do you do differently from everyone else? That is your passion. Passion is visible, audible, and has impact. People around you can easily see your passion.

Your personal brand should be built around your personality. Self-discovery has to be made by you. To help you in this self-discovery phase, here are questions you may want to ask yourself? Consider these questions, reflect on them and take your time in responding to them.

You must ask yourself some important questions like:(Get a dedicated notebook, journal, jotter, or notepad. Answer the following questions and write them in it OR fill them in the spaces provided below. If you are not sure of your answers now, come back to these pages later, after discovering them, to fill them)

What is my destiny?(Your destiny is your certain future: the seemingly programmed and unavoidable chains of events that will happen to you. It is the inner purpose of your life that can be discovered and realized. Your destiny is a force that predetermines what will happen to you.)

___________________________________________________________________________________________________________________________________________________________

What is my purpose here on earth? (Your purpose is the reason for your existence here on earth. It is your core assignment on earth. Your purpose is your essence of living on earth.)

___________________________________________________________________________________________________________________________________________________________

Where am I coming from? (Your background and past)

___________________________________________________________________________________________________________________________________________________________

Where am I? (Your current status and position.)

___________________________________________________________________________________________________________________________________________________________

Where am I going? (Your ending.)

___________________________________________________________________________________________________________________________________________________________

Who am I?(Your true identity.)

___________________________________________________________________________________________________________________________________________________________

 

To discover your personal brand, you may also start asking members of your family, friends, colleagues, clients, and acquaintances to tell you the qualities they know you have.

Now write them out:

My Strengths:

___________________________________________________________________________________________________________________________________________________________

My Weaknesses:

___________________________________________________________________________________________________________________________________________________________

 

Be sincere to yourself, take stock of the following, and then fill them in the spaces below.

Natural / Innate Abilities

1)

2)

3)

4)

5)

Talents

1)

2)

3)

4)

5)

Habits

1)

2)

3)

4)

5)

Experiences (Good and Bad, Personal and Past)

1)

2)

3)

4)

5)

Skill Set

1)

2)

3)

4)

5)

Gifts (Spiritual)

1)

2)

3)

4)

5)

Extra-Curricular Activities

1)

2)

3)

4)

5)

Interests

1)

2)

3)

4)

5)

Hobbies

1)

2)

3)

4)

5)

Exposure

1)

2)

3)

4)

5)

Vocation

1)

2)

3)

4)

5)

Avocation

1)

2)

3)

4)

5)

 

Personalities

A man’s personality is the sum of all his behaviors, dispositions, attitudes, interests, emotional reactions, social life, and other personal qualities that is sustained over a long time. Put your personal touch into everything you do. The least you can be is just to be the original you. Just be you.

Tim and Beverly LaHaye wrote several books on temperaments and personalities, that reveals the different personalities of men.

There are four basic personality types, sanguine (fun-loving and outgoing), choleric (determined and natural leader), melancholic (thinker and dreamer), and phlegmatic (easy-going and quiet).

 

Sanguine.

A sanguine is an extrovert who is a sociable, outgoing, talkative, responsive, easygoing, lively, carefree leader.

People with the sanguine temperament tend to be welcoming, joyful, conversational, and pleasure-seeking. They are pleasant, passionate, motivated, creative, and bursting with ideas. Their weaknesses include forgetfulness, chronic lateness, unreliability, unsettlement, and inconsistency in routines.

They learn through complimentary people give them, and by arousing their love for a topic.

Sanguine temperament is traditionally associated with air.

Choleric.

A choleric is an extrovert who is touchy, restless, aggressive, excitable, changeable, impulsive, optimistic, ambitious, strong-willed, and active.

People with this temperament tend to be self-centered and loud. They are passionate, rash, impatient, prone to anger, energetic, and try to inculcate that in others. They love to be in control, show leadership, loves planning, create solutions, and practical.

A choleric believes in efficiency, tends to be job-focused with a “do it now” attitude; loves to be respected and admired for work done.

They learn through reciprocated admiration and suitable challenges that identify their abilities.

The choleric temperament is traditionally associated with fire.

Melancholic.

A melancholic is an introvert who is moody, anxious, rigid, sober, pessimistic, reserved, unsociable, and quiet.

People with this temperament look serious, cautious/suspicious, worried, meticulous, focused, and vulnerable to despair.

They learn through arousing their compassion for others.

The melancholic temperament is traditionally associated with the element of earth.

Phlegmatic.

A phlegmatic is an introvert who is passive, careful, thoughtful, peaceful, controlled, reliable, even tempered, and calm.

People with this temperament are secretive, reserved, sensible, patient, loving, quiet, committed, faithful, content, and forbearing.

Their awareness is aroused by experiencing others’ interest in a matter. They appear uncertain or slow when speaking, and may seem rather cumbersome or awkward. The phlegmatic temperament is traditionally associated with water.

 

To define your brand, discover and master your temperament. Your personality and temperament type should be a core element of your intended brand image. Your uniqueness and passion defines your brand.

 

2. Consult the Higher Power

To discover your personal brand, the factor of the Higher Power cannot be overlooked or over-emphasized. Every great and successful personal brand that ever lived on earth has always been those that recognized and depended on the supernatural.

Every great personality and entity recognizes and constantly relate with the Higher Power. They know that it is wise to have an intimacy with the one Who was, Who is, and Who is to come; the Creator of the Heavens and the earth; the Maker and Master of the entire Universe.

To know who you are, you need to seek your creator. He had a plan in mind before you were made. Every manufacturer always has a reason for the creation of each product that is made. Set yourself apart in prayers, and meditations of His words to discover His purpose for your life. Then, you will be able to journey on the right path to where He has destined you to be.

 

3. Hear the Voice of the Spirit

Man is a spirit being with a soul enclosed in a physical container called body. According to the Bible, God made man from the dust of the ground, and then breathed life into him. This life is the spirit of man that guides him until his death when it shall return back to God. See Genesis 2:7, Ecclesiastes 12:7. Our spirit man is also referred to as our heart, conscience, and inner man. Spirit has no gender.

Soul is that part of man that contains his mind, thoughts, emotions, senses, mindset, intellect, and feelings.

Man’s body houses the soul and the spirit. It is the tangible part of man that interfaces with the physical environment in the material world.

The Higher Power speaks to man via the voice of the spirit. A natural man is spiritually dead, and finds it hard to hear the voice of the spirit, except on few occasions when his mind is in tune with the signals of the spirit man.

The voice of the spirit is quiet and can’t be clearly heard in a noisy environment. In order to discover our personal brand, we need to have a regenerated spirit. The Holy Spirit of God awakens and renews our spirit man so that we can constantly hear what the Higher Power broadcasts per time.

 

4. Have a Sharpened Intuition

The voice of the spirit is occasionally received by a spirit that is not regenerated via intuition. Some people call it a hunch. This is also referred to as the Inner Voice, the Sixth Sense, Premonition, Gut Feeling, Conscience, Perception, or clairvoyance.

This is made possible when a man’s spirit is alert in an environment the signal is high. A sharpened intuition will easily discover the voice of the Higher Power.

 

5. Take Stock of Compliments

Your personal brand can also be discovered by taking stock and locating the constant feature in the compliments you receive from others. Over time, we can identify the common denominator of the compliments we receive from others. This is a clear pointer to the special ability we have that separates us from our counterparts.

 

6. Identify Your Purpose

Man’s purpose is his assignment here on earth. It is what he was made for. Knowing our essence of existence is very crucial to the definition of our personal/individual brands. An individual’s personal mission should be in alignment with the kind of brand he/she carves for himself/herself. Apostle Tony Olukoyede said that the purpose of a man is his destination in life. Discover God’s Agenda for you. In fulfilling your purpose in life, identify your potentials, get the provision to fulfill your purpose, be positioned at the right place, and associate yourself with the right people.

 

7. Find and Harness Your Destiny

Your destiny is the inevitable pathway to your destination in life. Locate and walk in the path of your destiny. Harness your discovered destiny. This is what will guarantee your provision in life. Your location will determine your allocation in life. Walking at the center of God’s plan for your life requires that you specially package yourself. Your personal brand must therefore be a pointer to your destiny, or vice versa. There must be a harmony between your personal brand and destiny.

 

8. Obey the Law of Recognition

The law of recognition must be obeyed to discover your personal brand. You must be able to know, appreciate, and respect your strengths, God-given potentials, innate abilities, natural endowments, gifting, talents, and skills. This will go a long way in helping you to create the best personal brand for yourself.

Likewise, learn to recognize and appreciate the virtues in others that compliment yours, and then find creative avenues to tap into the grace that such people carry.

 

Strategy Two: Develop Your Brand

Why do some die and some live?…The answer was clearly, that on the whole the best fitted live…This self-acting process would necessarily improve the race…the fittest would survive.”

Alfred Russel Wallace (1823 – 1913) – British naturalist.

The writing of Thomas Robert Malthus suggested the origin of the phrase “survival of the fittest”.

 

You have rolled up your sleeves and dug deep inside to find out what stuff you are made of. You now know the substance that make you uniquely you. The next thing to do is to develop your brand.

In developing your brand:

1. Lay A Solid Foundation

Learn the rudiments of your proposed brand. Master the basics. Cultivate the culture of discipline, delay in self-gratification, honesty and hard work. Imbibe sound principles and positive value systems. Don’t compromise on quality and excellence.

 

2. Pray Through

PUSH. Pray Until Something Happens. Have constant fellowship and intimacy with the Higher Power. Depend on spiritual instructions. Maintain an effective communication with the Divinity via prayers.

Communication is not effective if there is no feedback. Speak to and hear from God all day long. While going about your daily routine, be in the spirit.

 

3. Get A Mentor Who Will Be Your Role Model

To develop your personal brand, you need a coach. We all need someone to counsel and guide us as we climb up the ladder of our vocation and avocation in life. We do not need to learn everything by experiencing them when we can learn from those who have trodden the same path we are threading in the journey of life. We should have both direct and indirect mentors. Direct mentors are leaders we have actual relationships with, while indirect mentors are those we learn from via books, videos, audio, and multimedia materials. This saves us years of experiential learning. We do not have to go through all the rigors of re-inventing the wheel.

 

4. Engage The Law Of Attraction

Birds of the same feathers flop together; associate and network with men of like-minds. Surround yourself with upwardly mobile individuals. Fill your mind with positive information. Create an atmosphere of positive vibes around you. Guard your heart. Have an attitude of gratitude. Love and forgive freely. Harbor no bitterness or uncleanness. Attract to your life what you desire. Maintain positive confessions.

 

5. Master The Law Of Observation

Learn to recognize new opportunities. Appreciate the good in others. Learn something new every day from people you meet, your environment, situations that comes your way, and both living and non-living things.

 

6. Apply The Principle Of Modeling

Learn by examples. Master excellence by following the recipes of successful brands that relates with yours. All an elephant calf has to do to become as big as the great giant elephant parent is to eat what they eat. In the process of time, it will find itself just as big as the parents. Locate success recipes and follow the processes using the right ingredients to produce the desired flavor and results.

 

7. Be Tenacious

Determination to stand through every challenge you face is needed to be a solid and successful personal brand. People who overcome great physical challenges do not quit? Work hard and press on. Quitting is not an option. Winners never quit and quitters never win. Tenacity will help you to push through failures.

 

8. Practice And Exercise

Work out and practice what you learn. It is in practice that we become better at what we do. The Holy Book says that iron sharpens iron, as a friend the countenance of his friend. Gain Hands-On Experience in the area of your brand. In developing your brand, you do not have an excuse in the area of practice. Even if you do not have a job, you can get better via:

Apprenticeship

This is when you get yourself trained by a skilled professional in an art, craft, or trade.

Internship

This is when you go in as an assistant or trainee working to gain practical experience in an occupation.

 

Industrial Training Attachment

For those learning technical skills, the Industrial Training Attachment scheme is an avenue to work and hone their technical skills with very little or no payment. Here technical skills are sharpened with hands-on experience while learning.

Management Trainings

Young graduates seeking for employment could join companies and organizations as management trainees. Although they may not be well remunerated as full time experienced staff, they however have the opportunity of learning a lot about the brand or industry they are into. Here, they are exposed to several relevant trainings and induction processes to adopt them into their organization.

Volunteering

This is when you work for someone without being paid. You can hone your skill by deciding to work for someone or organization without being paid. This is a win-win situation. You hone your skill and get better, while the person you helped gets the service free.

Pro Bono

Just like in volunteering, you can get things done for the good of the public without any payment or compensation. It is the Short form of Latin “pro bono publico”, meaning for the public good.

 

9. Be Versatile

Learn how to do several duties that is related to your brand. It is very important to have in your arsenal a number of relevant skills-set that will make you stand out among your contemporaries. A driver who has a good knowledge of car repair and maintenance skills will often have better advantages over another without such skills.

 

10. Be The Best

Become an authority in whatever you are doing. Be the best in your industry. Master your trade by becoming an expert in your profession. Although it is very good to be versatile in your industry, you however need to be specialized at rendering a specific service. You must have a core that distinguishes you from others.

Your brand is built by how hard it is to find a replacement for you when you leave a place. Know your worth and prove your worth. Never be hypocritical. Avoid doing things that go against your brand or what you advocate. Don’t publicize failure in your area of expertise. Failing in new areas is OK, because you’re not trying to be an expert in those. That’s the difference between when you should and should not talk about your failures. The exception to this rule is when your failures become public despite your best efforts. If this happens, confront the issue and explain it – don’t avoid it, or you’ll seem deceitful. You’d rather people learn about your failure from you than someone with no sympathy.

 

11. Continue Learning And Updating Your Knowledge

We must keep abreast of new information in the area of our brand. Increase your knowledge through Learning, reading, studying, meditating, and hearing. Don’t forget that we have both Acquired and Experiential Knowledge. You must maintain an up-to-date knowledge of your industry. Learn something new along your brand area regularly.

 

Strategy Three – Create Your Brand Identity

Products are made in the factory, but brands are created in the mind.”

Walter Landor – Founder, Landor Associates.

You have discovered and developed your brand. After learning a lot over a period of time, which may vary from one brand to the other, you now need to create a personal brand identity for yourself.

1. Define Your Brand

First of all describe what you want your personal brand to be. Create the big picture in your mind. Have a clear imagination of, and write down what you want your personal brand to be. Clients buy brands, not products. You can’t be successful as a brand if you can’t clearly express the purpose of your brand. What is the reason of your brand’s existence? Your peculiarity makes your brand. What exactly makes you unique? It is very important that your distinction play a significant factor in your personal brand definition.

In defining your brand, factors to consider also include: knowing your mission, identifying the benefits and features of your brand, knowing what your target fans/clients already think of your brand, spelling out what qualities you want them to associate with your brand.

 

2. Spell Out Your Brand Values

Choose and spell out your core values. This is one of the easiest things to start with in building your personal brand. What exactly do you stand for? What is your belief system? How would you expect your prospective clients or potential fans to think of you? Document these and start presenting yourself to the public in that same light. Let your brand values be your hallmark and watchword.

David Brier in ‘The Lucky Brand’ quoted that “Brand growth and dominance is created by having the highest brand value, not the lowest price tag.”

In other words, a great focus on our brand value is of utmost importance.

 

3. Have A Brand Name

Your brand name is the unique name you want to be identified with. What does your name mean? What comes to people’s mind when your name is mentioned? What do you want your name to mean in ten years’ time?

Your brand name must be easily recognizable in your kingdom. Your kingdom is where you speak with authority that no one questions you. The stronger your brand is, the stronger the value of your name.

Your brand name could be your actual or pen name. For example, if you are an artist/music label/band, tactically name and promote your brand to stand out from the crowd. Since we are in an Internet age, it would be wise to choose a name that would be easy to search for within the search engines without any competition. Remember to keep in mind that simplicity can equate to effectiveness. Know that being a brand is all about effectiveness.

Before launching an advertising campaign with your new brand name, make sure it has a rightful place on the web. Check to see if the domain name; Facebook profile; Twitter profile; YouTube and other social network profile names are still available. For example, there is an existing ‘Lanre Bolarin’ Facebook page, so I had to use my full name, ‘Moses Olanrewaju Bolarin’, as my Facebook name, as well as across every other platform.

For people to easily remember or pronounce your name if it is too long, you may have to shorten it; and your initials may be used with your surname if your name is difficult to pronounce or too long. For example, names like Anthony can be shortened as Tony, Alexander as Alex, Olanrewaju as Lanre or Ola, Olaonipekun as Peks, Omotosho as Tosh, Joshua as Josh, Bankole as Bank, etc

 

4. Choose Your Ideal Brand Color

You need to have unique colors that your brand will be identified with. Color is important to validating your personal brand by passing a great message about your brand. Your brand color is the most significant element of your visual brand identity because it stirs up emotions in people. This makes them to remember your brand. Thus, choose colors that best represent your personality and your brand.

The Color Marketing Group did a study on colors, and it shows that:

• Color increases brand recognition by up to 80 percent.

• Color improves readership as much as 40 percent.

• Color accelerates learning from 55 to 78 percent.

• Color increases comprehension by 73 percent.

• Color ads are read up to 42 percent more than similar ads in black and white.

• Color can be up to 85 percent of the reason people decide to buy.

Colors communicate. Each hue signifies diverse attributes about a brand. You are a brand, and you need to know that colors have meanings and make bold statements. You must think through those meanings before you can determine that your preferred color will be your customers’ preference too.

You may have to invest in the services of a professional designer in choosing and/or combining your brand colors. It’s really worth the initial expense to ensure that you get your brand color choices right the first time. Just like your brand logo, your color selections should remain the same all through the lifespan of your personal brand.

Make sure that your brand colors are consistently used on all your brand items including: Stationery, Business cards, clothing and/or accessories, File folders, Cellphone case. Coffee mugs or giveaway items, Your office walls, etc.

Take a quick look at the meaning of the following colors for you to be able to choose the most appropriate for your brand:

Blue

Intelligence, wisdom, security, integrity, power, stability, leadership, authority, truth, peace, loyalty, reliability, confidence, hope, clarity, communication, imagination, expertise

Green

Growth, rebirth, nature, optimism, spring, change, fertility, relaxation, youth, luck, healing, environment, prosperity, safety

Yellow

Energy, Sunshine, joy, warmth, happiness, caution, warning, vision, intellect, creativity, light, self-motivation, independence, caution

Orange

Potency, energy, humor, optimism, enthusiasm, determination, encouragement, informality, success, competition, force, productivity, strength, vitality with endurance

Red

Power, attention, love, activity, potency, energy, desire, action, passion, determination, courage, vitality, motivation, playfulness, enthusiasm

Purple

Dignity, royalty, ambition, wealth, competition, mystery, spirituality, mysticism, inspiration, magic, dignity, luxury, personal power, self-worth

Brown

Solid, grounded, earthy, orderly, plain, not luxurious, politeness, coziness, warmth, helpfulness

Pink

Romance, love, warmth, friendship, children, affection, femininity, softness, thoughtfulness, caring, intimacy

Black

Protective, strong, luxurious, strength, power, class, elegance, boldness

Gold

Riches, wealth, fame, the sun

Silver

Mystery, intuition, the moon

Gray

Elegant, classic, well-established

White

Purity, cleanliness, spirituality, openness, truth, refinement, innocence, peace, tranquility.

 

5. Showcase Your Brand Image

In Hamlet, Shakespeare says, “The apparel oft proclaims the man.” Your brand image is the perception of your brand by others. You therefore need to put a lot of work into it. Epictetus, the Greek stoic philosopher, states, “Know first who you are; and then adorn yourself accordingly.” If you are building a personal brand, effort must be put into how you look. This will first of all tell people that you believe in taking seriously your image building efforts. Secondly, you tell them that you believe they are worth making an effort for. They need to see that you know that they’re worth impressing. This is a display of respect and people will be much more willing to take you seriously.

Showcasing your brand image also involve maintaining a positive public image. After creating a positive image of your brand, publicize it. Publicity makes people aware of whom you are. It is very good for building brands. Find the place where you are created to be number one, and then package your brand for it.

 

6. Determine Your Brand Style

The way you do things is your brand style. It is your approach to creating solutions for your brand. Your brand style is the distinct fashion by which you do things. It is the modus operandi of your brand. You must make sure that there is a standard method of doing your thing.

To start a new chapter in your life, you may have to slightly modernize your style while still maintaining your uniqueness.

 

7. Have A Brand Strategy

Your brand strategy is the game-plan you have for your brand. It is the method or tactic you have for the deployment of your brand. It is the how, when, and what you plan on communicating your brand product/service to whom you want to reach out to. This should be built around your brand values.

It is very important that we have a precise way of presenting our brand to our target. This helps us to create a brand equity that is generally strong. This will eventually determine how others value our brand, and how much they will be ready to pay for it.

The uniqueness your clients feel and perceive about your brand will determine the success of your brand products/services. Your brand goes beyond your service, product, name, logo, or website. It is your strategy that sets you aside from your competitors.

Let what you do best be holistically reflected in your brand strategy. Always present what your targeted brand customer will get when they buy your service/product.

A good brand strategy should include tactics to:

1. Emotionally connect with clients,

2. Reward their loyalty to your brand,

3. Measure the success of every campaign you launch,

4. Actively respond positively to change,

5. Stay ahead of competition,

6. Creatively select your advertisement/publicity channels

7. Be consistent in your advertising and publicity campaigns

 

8. Activate Your Brand Communication

Think about your sphere of impact. Ensure that your brand have great signal strength. Your fame does not need a visa to enter into a nation. Your fame is like a fragrance.

One of the things you need to make sure you have is a logo. It is one of the brand assets you need to make at inception to start communicating your brand. It should be used on your email signature, website, correspondence stationery, packaging and promotional materials. Karl Lagerfeld said, “Logos and branding are so important. In a big part of the world, people cannot read French or English—but are great in remembering signs”.

You will also need to have a distinctive call/business card. Call cards are still useful today, especially when yours is exceptional.

 

9. Measure Your Brand Equity

Think about your sphere of impact. Ensure that your brand have great signal strength. Your fame does not need a visa to enter into a nation. Your fame is like a fragrance.

One of the things you need to make sure you have is a logo. It is one of the brand assets you need to make at inception to start communicating your brand. It should be used on your email signature, website, correspondence stationery, packaging and promotional materials.

You will also need to have a distinctive call/business card. Call cards are still useful today, especially when yours is exceptional.

Strategy Four – Deploy Your Brand

Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.”

Kim Garst.

Brand deployment is all about putting your brand to use. Businessdictionary.com defines deployment as the methodical procedure of introducing an activity, process, program, or system to all applicable areas of an organization.

Brand deployment can therefore be defined as the methodical procedure of introducing your brand to your targets. In the case of an organization, it is the systematic procedure of introducing your brand values, style, and strategy to all applicable parts of your internal and external targets. Your targets are your clients, customers, fans, and beneficiaries of your brand. In the case of a corporate brand, this includes your staff (internal targets), and clients (external targets). An individual/personal brand’s internal targets are his/her family members, close relatives and friends, while the external targets are his/her existing and prospective fans.

When you deploy your brand, you are launching it into the deep; you are demonstrating your uniqueness, and taking practical steps to manifest your brand beauty.

 

To deploy your brand:

1. Target Your Market

By now, you should have discovered your personal brand. You know the qualities and characteristics that make you genuine and passionate; the next step in the personal branding process is to identify your target market.

Do your research. Learn the needs, behaviors and desires of your existing and future clients. Don’t count on just what you assume they think but get to know what they actually think.

Identifying your target market will help you to focus your abilities and skills in the best way possible to deploy your brand, and achieve your desired goal.

 

2. Activate Your Brand

In deploying your brand, brand activation has to be employed. The process of making a brand well known and loved by clients/fans using various synchronized platforms is called brand activation.

Brandbase blog defines ‘Brand Activation’ as the seamless integration of all available communication means in a creative platform in order to activate consumers.

The book ‘Acts of the Apostle’ in the Bible was written by Luke, a physician, because the apostles were acting on the instructions given to them by their Master, Jesus Christ. They all used their various gifting in alignment with the Great Commission, which is a global assignment.

We need to activate our brand. Brand Activation focuses on integrated activities that bring brands to life, as well as inspires positive involvement. The involvements could be digitally or physically.

At the end of the day, a well-organized brand activation process will eventually deliver noticeable and reciprocally favorable value to all concerned – fans, clients, and brands.

 

3. Protect Your Brand

As you deploy your brand, it is highly important that you decisively put in place measures to protect it.

Over the ages, cities that are well built and rapidly developing are known to always have adequate security systems in place. In ancient times, great cities have well-built walls and towers, and well trained massive warriors/armies to protect its resources. The noble and rich ones build castles and fortresses on Islands or mountain tops to protect their wealth.

Brand competitors and adversaries are inevitable, and are out there to destroy your reputation via brand abuse, trademark infringement incidents, and counterfeiting. When your brand is online, make sure you have a plan to secure it against phishing attacks, web traffic diversions, website integrity issues, defamatory discussions and other fraudulent or unauthorized online activity.

You may have to engage the assistance of brand protection agencies to prevent you from suffering from lost revenue, a damaged brand, ineffective channels to market, lower margins and, most important of all, confused and unhappy clients/fans.

It is imperative that you strive to stop the infringers now. Make sure you invest in acquiring the knowledge and understanding of your brand protection.

You can read books, use brand protection agencies, and attend security conferences/ workshops.

 

4. Recognize Times And Seasons

Earlier, in developing our brand, we talked about mastering the law of observation. It is very crucial that we learn to recognize the times and seasons in our brand’s lifetime.

Every brand has a timeline, which includes the time of conception, birth, infancy, youth (development and maturity), adult, and extinction. Depending on the brand, the lifespan of a brand could be in months, weeks, years, decades, centuries, millenniums, or eternal.

One of the things that will determine the duration of a brand’s existence is the ability to recognize the brand’s times and seasons.

Sometimes the seasons of a brand could be like a rollercoaster. Things are up for some time, down at some point, and then a rise-fall-rise. We therefore need to be so observant to determine lines of actions to take.

The man Joseph in the Bible was made the prime minister of Egypt which was a world power then, just because he was able to decode the times and seasons. With keen insight into the mind of Divinity, he was able to interpret the dreams of King Pharaoh, and recommend a timely strategy. The strategy ensured the preservation of Egypt’s economy.

 

5. Build Trust And Credibility Over Time

While deploying your brand, do not ever forget to make sure that everything that is being done is building the trust of your clients and fans in your brand. Make sure that your brand’s credibility is impeccable.

Make sure you deliver at your brand promises. Ensure that your deliveries always meet-up with required expectations. Strive to get to a stage whereby you go an extra mile in your provisions to your clients and fans.

 

6. Be Consistent In Delivering Excellence

Your excellence must be predictable. What can people guaranty about you when you show up? What do you do so consistently right that people can put their money on you? Your brand is going to be built on consistency. Coca-Cola is consistent. It has the same taste anywhere you see it across the globe. The Coca-Cola brand name was valued at $76B some years back.

 

7. Brand Yourself Online

What will be typed on Google search that will bring your name? We are in a digital age. There is a great necessity to have and manage an outstanding online identity. The virtual world is growing at a phenomenal rate every day. This calls for the URGENT need to equip ourselves with adequate and positive online branding knowledge.

According to BrandYourself.com, more than a billion names are Googled every day. What people see about you when your name is Googled, therefore goes a long way in their decision-making about who you are and whether to do business with you or not.

I recently created a profile on Brandyourself.com, a free DIY product that makes it easy for anyone to improve their own search results. I was really impressed with their services in helping brands to manage and protect their online reputation. With the result that I have personally seen, I will like to recommend the use of this free service for your online branding and reputation management.

BrandYourself helps you promote your personal brand in all the right places, Control Your Google Results, bury unwanted or irrelevant results with positive ones.

Strategy Five – Dominate With Your Brand

When you create a compelling brand you attract people who want the promise of your brand – which you deliver.”

Dave Buck.

After deploying your brand, the next thing to do is to strive to make it a phenomenal brand. Dominate your brand territory by becoming an authority in your industry.

 

To dominate your industry with your brand:

1. Broaden Your Horizons

Make your brand appealing to people globally. Enlarge your capacity. Enlarge your coast and tent. Widen your horizon. Be elastic. Stretch yourself.

Create change. You need to be an active force in your field. You need to be changing, innovating, and making a significant contribution to your field at all times or else your brand will die out over time. Locate your role; find what you do best or what no one else is doing, and find ways to change the direction of your field/industry for the better.

Leverage on the resources of others

o Other People’s Money – You may have to borrow to invest in opportunities ;

o Other People’s Success – To acquire the knowledge, understanding, and wisdom of successful people, invest on books, tapes, training disks and study materials of those who have succeeded in the areas you need to grow ;

o Other People’s Mistakes & Failures – Learn how to avoid the mistakes others have made ;

o Other People’s Relationships – Leverage on the networks and contacts of those in your circle of influence.).

 

 

2. Create An Experience Around Your Brand

Have a positive and appealing aura around your personal brand. Let everyone that come around you experience your distinctiveness. Make others feel special when they are around you.

Keep your brand fresh. Don’t let people see you as old-fashioned, boring or monotonous. Continue to include new features in your brand and keep taking new challenges.

 

3. Become A Leader In Your Industry

How far does your name go? As long as we cannot find a sense for your name, it’s just like a code. Be an authority in your chosen field. Be the best. Make your best better. Make achievements over time. Create Solutions for Major Problems in your industry.

 

4. Be A Friend Of The Press

Speak up. Take any opportunity you can to give speeches or present your work. When in meetings or discussions with people, take the initiative and speak up for your ideas. People need to hear you, as well as see you. You need to be an active participant in the events around you and in your own life.

Just make sure that you also value and ask other people’s opinions too. They need to feel that they are a part of your success.

 

5. Give

One major secret of greatness is the act of giving. To dominate the world around you with your brand therefore requires imbibing a lifestyle of giving. You can accomplish this in various ways. Get involved in community projects, reward your clients via discounts, bonanzas, free offers, brand loyalty incentives (coupons, gift vouchers, etc), and establish foundations to give to others.

There is always a season of harvest for any seed we sow. Giving brings exponential multiplication.

 

6. Market Your Brand

Now, you have a brand. Market it. Place a price on your brand. Promote and offer your brand to your targets using various marketing platforms.

 

7. Monetize Your Brand

Who needs to know about your brand? Of these people, how many would be willing to pay money for your brand? Give attention to them. Carve a niche around the solution your brand creates. Let your personal branding strategy be precisely built around this niche.

The Linda Ikeji Blog is good example of a brand that carved a niche around gossip, and eventually monetizes the brand after driving massive traffic to the brand’s site.

Strategy Six – Own A Website

People from all over the world can easily do business with you when you showcase your profile and portfolio on your website.”

Moses Olanrewaju Bolarin.

Owning a website is an invaluable asset. Almost everyone has a website now. For your brand to be taken serious, ensure that there is website for it. This will serve as your office location in the virtual world. Many benefits accrue to maintaining a website. People from all over the world can easily do business with you when you showcase your profile and portfolio on your website.

To be a successful global brand, constantly and openly communicate with your audience via your website. A nice thing to do is to make sure you respond to correspondences and questions they ask through this platform, including your emails. When you cannot instantly respond to all your website correspondences, courtesy demands that you let your fans and/or markets know (with apologies) on your website’s contact page that you may not be able to answer all enquiries. This will avoid or minimize any form of disappointment because you have already made it clear that you intend to behave in a certain way.

Also endeavor to have a page of Frequently Asked Questions (FAQ) on your website that covers the most common messages and questions you get.

You do not have an excuse of not having a website for your brand. Even if you don’t have money for a paid website, which makes your brand looks more professional, you can still make use of several free ones like the ones provided by www.webs.com, www.simplesite.com, etc

Strategy Seven – Create A Blog

A blog is often an interactive website where you log your ideas, events, and/or latest developments in your brand area.”

Moses Olanrewaju Bolarin.

 

A blog is an online journal; an electronic diary. A blog is often an interactive website where you log your ideas, events, and/or latest developments in your brand area. You can have it on your website or just independently.

Your blog is a platform for you to express your brand, easily get feedbacks about your brand, and interactively provide answers to your fan’s questions. Thus, a blog helps to develop a stronger connection with your brand fans and clients.

As a job seeker, you can use a blog focused on your brand concepts and industry developments to show employers that you are investing into yourself and really takes your brand serious.

Carve a niche for yourself. Spend time in creating your own brand content and using them on your blog.

Depending on your brand and niche, the type of blog you create could be corporate, individual, special interest, or political. As earlier said, in deploying your brand, there is a need for you to know your target. Then try to know what your target wants. Check out other similar blogs to be sure of what to include on your blog. To stay ahead of competing blogs, bring to bear your uniqueness in the posts you load on your blog. Be creative and express your originality in your blog posts.

Also make sure that the name and title of your blog have the keywords of the brand you are writing about. There are several blog platforms you can use including blogger(www.blogspot.com), Wordpress, Joomla, etc.

Just like your website, for your brand to look professional, you need to register a domain name for it and sign up for a webhosting plan. There are several web hosting companies you can host your blog with (GoDaddy, Hostgator, etc)

Blogs are interactive just like online forums because people can make comments, ask or answer questions, and post multimedia clips like images, pictures, videos, animations, audio, and text.

A very good blog that draws high traffic of visitors can create a source of revenue for the blog owner when properly done. To monetize your blog, I recommend reading “How To Start Making Money Blogging” on www.Wikihow.com

Strategy Eight – Write A Book

I want to do something splendid…

Something heroic or wonderful that won’t be forgotten after I’m dead…

I think I shall write books.”

Louisa May Alcott.

 

Writing a book is one of the most important strategies to building your personal brand, and making it a global success. A book written by you says a lot about you and your brand. It tells people that you are knowledgeable in your industry and an authority in your chosen brand. Writing books helps to create legacies that will outlive your brand.

The best of books are yet to be written in your chosen field. Every brand is unique and has special information to offer to the world. You need to start writing today. Whether you are a full time employee or entrepreneur, you can decide to write something every day by carving out a portion of your time. Life offers equal amount of time every day to everyone. We all have just 24 hours each day, and the way we use this equal resource is what makes the difference.

Book writing makes you a much better thinker. You have to put yourself into your readers’ shoes and question whether the information you are providing them is what they need to know.

You may have to start with writing and publishing regular blog posts or other content offering great advice and helpful information freely over a period of time before writing a full-length book. Creating content over time will help you to accumulate material necessary for your book.

While building and deploying your brand, you will acquire good knowledge required for writing an enlightening, valuable book. Sometimes, while writing, you may seem to be short of ideas to write. Take a break and return with fresh insights and renewed drive.

Book writing takes a lot of patience and discipline. However, it can be one of the most rewarding things you will ever do to make your brand a global success. Your book will place your brand before prospective fans and clients. Likewise, it will strengthen your brand identity before your existing fans and clients. Your book will help to increase your brand’s mindshare in fans and also outspread your brand’s influence.

 

How to Publish Your Book

You do not really need to wait for eternity in getting a publisher to publish your book. These days, you can self-publish your book as an independent publisher. It is what we call indie publishing. You may start by publishing your book as an e-book, and then later have it as a ‘brick and morter’ (hard copy) version. Even if you do not have capital to publish your book title by yourself, we have what we call Print-On-Demand (POD) publishing, whereby your book is handled by online printing companies who will handle the printing and distribution. I currently use Shakespir for my e-books. Hard copies and ebook versions of your books can be handled by Createspace (Amazon), Kindle, Lulu, Lightning Source, Shakespir, and several online printers/POD publishers.

Your book can be used as the most amazing marketing tool even before it’s finished. It’s Time to Write Your Book!

 

Getting Publicity for Your Book

What is the point if a beautify signage is placed in a vast desert where nobody will see it? The success of a book is also measured by its popularity, not just by its quality and content.

One of the cheapest and most effective publicity platforms is the social media. It is a very influential platform for publicity. You can get unlimited publicity for your book on social networks, especially the most popular ones like Facebook, Twitter, LinkedIn, and Goodreads. Create accounts with pages that are strictly dedicated to your targets or book.

Just like me, you can have several different Facebook pages on your personal account. For instance, I have an Author Facebook Page called Moses Olanrewaju Bolarin. I also have other pages for my books, Destiny World, Create Your Own, Mysteries of the Kingdom, etc. Likewise, I have Facebook groups. An example is Simple Global Strategies. I engage with my fans and engage with those that I share an interest with. If your fans love your book, they will share and recommend it to their friends.

LinkedIn is also a great platform, and you may not have to constantly update it like Facebook. Ensure that you reflect the books you have written in your profile. Create links to your book locations on different online platforms, publisher websites, author pages, online retailers’ sites like Amazon to make it easy for people to find it.

One other book sales’ booster is book reviews. You can get book reviews from those who buy your books on Amazon, opinion leaders in your industry, and actual book reviewers that write for publishers, authors, blogs, newspapers and magazines.

Book readers often prefer books with multiple reviews. So, try to ask for honest book reviews from others. Avoid buying reviews from those that sell them online.

I will like to recommend some very useful free resources that you can download via the links below:

1. The Secrets to Ebook Publishing Success (How to Reach More Readers with Your Words) by Mark Coker (Founder of Shakespir) https://www.Shakespir.com/books/view/145431

 

2. Shakespir Style Guide (How to Format and Publish an Ebook) by Mark Coker (Founder of Shakespir)

https://www.Shakespir.com/books/view/52

 

3. The Shakespir Book Marketing Guide (How to Market Any Book for Free) by Mark Coker (Founder of Shakespir)

https://www.Shakespir.com/books/view/305

 

 

Strategy Nine – Network Via Social Media

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of…well, you get the idea.”

David Brier.

 

Just as mentioned in the previous strategy, social media is a very influential platform for networking and publicity. Start networking via social media and engage in conversation with your brand fans.

Mingle

Social media platforms present the opportunity to mingle with men of like minds online. Territorial barriers and international borders are removed on the internet to a very large extent. Social networks therefore present to us unlimited access and opportunities to network with people from every nation, regardless of their religion, creed, race, color, background, experiences, and social class.

Reach out to your brand fans and clients regularly. Likewise, create campaigns to presenting your brand to your targeted prospects.

Your personal brand grows stronger when you make more friends by being friendly and fostering positive relationships with your brand superiors, contemporaries, and followers. To be friendly, you create values and offer help to those that need support from your brand. Also learn to courteously relate with your brand fans and positive critics.

The relationships you sacrificially nurture will eventually help you to overcome challenges along your brand journey. Look out for brand partners and helpers. Identify and network with your industry leaders by getting into their inner cycle. A sage once said, “Your life in the next five years will be determined by the friends your keep and the books you read” -paraphrased.

Dealing wisely and responsibly with your brand’s industry leaders is very important in gaining their support for your brand’s services and/or products. Overtime, when you continually show yourself loyal to their brand by subscribing to most of their brand services, sowing positive seeds (financial, moral, material, and spiritual gifts), sacrificing your time to assist them when needed, and guest-posting your best articles on their blogs, they will surely support and authenticate your brand products and/or services before the thousands of people following them online and offline. This brings to bear the power of leveraging on other people’s strengths and support.

For maximum reach, try to represent your brand on most social media platforms especially the largest and those relevant to your brand. Have brand accounts and pages on Facebook, Twitter, Linked-In, Pinterest, Google+, YouTube, Instagram, etc.

Strategy Ten – Harness the Power of Multimedia

“Days, most of us carry a fully functional multimedia studio around in our smartphones.”

Austin Kleon.

 

In making your personal brand a global success, harnessing the power of multimedia is revolutionary! Multimedia is the presentation of information using a combination of text, sound, pictures, animation and videos. Making use of multiple media in expressing our brand helps us to cut across cultural, language, and national barricades to reach-out to a vast number of potential brand followers across the globe.

In a digital and multimedia age, billions of people have at their disposal a smartphone, a powerful resource with the capacity of a multimedia studio. It can be used anywhere, anytime. To make our brand a global success, we cannot but express our brand message through the use of text, pictures (photos, graphs, charts, slides, tables, etc), audio, video, and animations.

Use pictures, videos and several other multimedia contents to express your brand image. Use high quality headshots for your online profiles (Blogs, website, social media pages, etc). On social media, make use of a great head shot. People should be able to picture you in their mind as they read about you. Don’t use sub-standard or blurry pictures of you on your brand communication platforms. Use great actions shots of your brand doing what it does best.

An individual brand can use YouTube videos where he/she hands out some expert knowledge or telling people about current projects. This will allow you to invite your brand into people’s personal spaces.

In short, it is important to include multimedia in your brand content while reaching out to your targets. Multimedia skills are now fundamental for every successful budding brand in the present and upcoming generations. Don’t forget, it relates to the use all available media, including television, and film, radio and recorded music, graphics and print media, the internet, and other new digital communication technologies. Multimedia learning is inevitably significant for every successful brand.

There are several benefits of harnessing the power of multimedia while deploying your brand, including:

• Opportunity to instantly catch the attention of your targets. There is stiff competition for people’s mind space today, and a boring outlook won’t be easily noticed.

• Getting an edge above other competing brands in the overcrowded virtual space

• Opportunity for you to present your brand in an interesting and creative manner before your fans

• Maximizing the power of digital media, because people love technology and the media

• Exploring and employing new avenues for brand expression

 

Strategy Eleven – Create Brand Legacies

I’d love to build a brand, a legacy.”

Ryan Holmes.

 

Your brand legacy is the footprint your brand leaves behind on the sands of time here on earth. Live for legacies. Work out your brand to make positive impact that will stand the test of time.

Does your brand offer services or products that are breath-taking and solves major problems that your clients face?

Brands that create revolutionary breakthroughs have strong brand legacies. Make sure your brand create above-average solutions to your clients’ needs. Your brand core-values should be rooted on strong fundamental principles that will create tomorrow’s solutions today.

Have a long term game plan for your brand. See your personal brand as an investment that can last longer than your own lifespan. Therefore strive to imbibe timeless principles of success while creating, developing, and deploying your brand.

Creating brand legacies includes making technological breakthroughs and new industry discoveries. Through on-going researches, let your brand create tomorrow’s solutions today. This is a sure way to give to the up-coming generations. Create platforms to empower the younger generations.

In creating brand legacies, include community development and social responsibility plans in your brand policies. Apart from authoring books and blogs as earlier mentioned in previous strategies, Foundations, Orphanages, Rehabilitation Centers, Libraries, and Community Centers are part of what you can create to leave good brand legacies on the sands of time.

Strategy Twelve – Maintain a Balance in Your Life Wheel

There is no real excellence in all this world which can be separated from right living.”

David Starr Jordan.

 

Life is in cycles, and every personal brand is multi-faceted. To be a successful global brand, you need to maintain a positive balance in all relevant aspects of your life.

The eight sectors in the wheel of life (diagram above) are different areas of your life which fall into one of three parts of man’s tripartite nature. Man is a spirit with a soul that is enclosed with a body.

The wheel of life is an exercise targeted at helping us to evaluate and to rate the different areas of our lives in order to create balance. It is expected of you as a brand to maintain a positive balance in all the areas of our lives to be truly successful.

After evaluation, steps should then be taken to work on areas that are found wanting. Most times in our lives, we tend to focus more on some areas of our lives while other areas are suffering. For example, many people tend to focus more on wealth accumulation at the detriment of their health. At the end of the day, the accumulated wealth is now expended on their health after a lot of havoc has been done just because of negligence.

While climbing up the stairs of progress in our lives, wisdom demands that we constantly take stock of our state by looking holistically into each aspect of it. We are going to quickly run through the process.

 

STEPS

1. Get a jotter and write out the above eight(8) different aspects of your life represented in the 8 sectors on the life wheel. i.e.:

Spiritual life _________

Health _________

Fun and Recreation _________

Relationships _________

Personal Growth _________

Career & Business _________

Family & Romance _________

Finances / Wealth _________

 

2. Look vividly into each area and candidly rate your level of satisfaction. What will you score yourself where you are now against what your ideal expectation? Score yourself on a scale of 1 to 10, 1 being the lowest score (Not Satisfied), while 10 being the highest score (highly satisfied) Fill them into the blank spaces above.

3. Now, draw the diagram below on your jotter (or make a printout/photocopy of this) and plot to connect the lines to form an inner wheel. This is an overview of balance in your life. Don’t forget that this is a personal assessment, and you must be truthful at least to yourself. It is not about having the highest score but about having a smoother ride. Just imagine, if the shape of your wheel is real while driving your car, how smooth/bumpy will the ride be?

 

4. What areas are you ready to make adjustments? Note them and write them on your jotter.

5. Write down in your jotter the answer to the following:

What will you do?

When?

How?

6. Write out steps to achieve your set goals. Make sure every goal you set is SMART. i.e.

S – Specific

M – Measurable

A – Achievable

R – Realistic and

T – Time-Bound

7. Start right away. Begin to take positive steps. Don’t forget, “The journey of a thousand miles begins with a step.”

8. Be accountable to yourself and/or anybody you can trust to help you during your positive change process.

9. Regularly appraise yourself by going back to start the whole process from step one to see how smooth your life wheel diagram looks.

10. After achieving a balanced wheel, keep maintaining an overall improvement on your brand’s life wheel. If for example, you have been able to achieve level 7 in all areas of your life, keep working at making an overall improvement to achieve level 8 across all areas of your life until you become the best. Even at the peak, you have to make sure you are constantly working towards maintaining the peak level.

 

In A Nutshell

Let us hear the conclusion of the whole matter: Fear God, and keep his commandments: for this is the whole duty of man. For God shall bring every work into judgment, with every secret thing, whether it be good, or whether it be evil.”

Ecclesiastes 12:13-14.

 

Applying the above twelve simple strategies will help us to become successful global brands. To impact the world with your brand, you need to fear God and keep His commandments. God’s desire for us all is to fulfill our individual purpose and destiny on earth.

Don’t forget these twelve simple strategies:

Strategy 1. Discover Your Brand

Strategy 2. Develop Your Brand

Strategy 3. Create Your Brand Identity

Strategy 4. Deploy Your Brand

Strategy 5. Dominate with Your Brand

Strategy 6. Own a Website

Strategy 7. Create a Blog

Strategy 8. Write a Book

Strategy 9. Network Via Social Media

Strategy 10. Harness the Power of Multimedia

Strategy 11. Create Brand Legacies

Strategy 12. Maintain a Balance in Your Life Wheel

 

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About the Author

Moses Olanrewaju Bolarin is a Christian, husband, father, and minister of the gospel of Jesus Christ. Over the years, he has become an authority in the I.T. and multimedia sectors. Presently, he is Global Strategist and Founder at Majestic World of Business, and Chief Executive at 3niti Multimedia Academy. He was ranked in the top 6% of overall Nigerian executives and presented an “Award of Excellence 2015”. He is included in the premier publication of the Nigerian Top Executives in the Entertainment & Media 2015 which is now available world-wide on Amazon.

 

Other Books By This Author

Please visit your favorite ebook retailer to discover other books by Moses Olanrewaju Bolarin:

 

Create Your Own (Recreating Your World)

 

Destiny World (Free Download)

 

Mysteries of the Kingdom Trilogy (Discovering the Deep Things of God)

Book 1

Book 2 (To be released soon)

Book 3 (To be released soon)

 

Children Story Book Series (Children Stories, by Children, for Children)

MMA Children Story Book 1 (Free Download)

3MA Children Story Book 2 (Free Download)

3MA Children Story Book 3 (To be released soon)

 

Create Your Own

(Recreating Your World)

You have sailed for years and decades on the vast oceans of life searching for a world of your dreams. You have not found any place that is exactly like where you have been dreaming of. You have now discovered another island that seems to look empty, and void of all the beautiful things you have been dreaming of having in the world of your imaginations.

This book is the manual you need to recreate your own world. You can turn this newly discovered island into a beautiful place. This is an opportunity to build from the scratch a beautiful world of your own.

Although it looks like this newly discovered island is isolated and lonely, hidden in it are all the lovely things God has in stock for you. Do not be discouraged or deceived by what you see with your bare eyes. What you are presently seeing as a problem in your world is just a camouflage. You can now start living your life in the beautiful and wealthy place God has prepared for you. By the time He is done with you, you will surely know that this isolated place is a treasure island.

On this mountain of isolation, you will build new foundations and structures. You now have the opportunity to recreate your values, rules, regulations, principles, and laws

 

Destiny World

This highly interesting and life impacting comical piece is a work of fiction. The author, Moses Olanrewaju Bolarin, was in a trance on Monday, July 5, 2010 when this story was revealed to him. This story is already in a short animated cartoon film format as well as in mobile phone screensaver, wallpaper, and video formats.

The story is centered around how a banished young lion called Ola discovered and fulfilled his destiny despite the various temptations he encountered in the paradise of lust. He was fortunate to oblige himself the opportunity life offered him while he was in the Great, Great, Wild Jungle. He however determined not to lose his focus on his destination. His destination was his destiny.

Everybody, young and old, has a lot to learn from this exhilarating story.

 

Mysteries of the Kingdom

(Discovering the Deep Things of God – Book 1)

The content of this book is a product of what the Holy Spirit has taught Moses Olanrewaju Bolarin during his meditations on God’s word, the Bible, as well as from what he has learnt over the years from several God-ordained mentors via their teachings, books, tapes, seminars and personal relations with some of them.

His spiritual mentors include Pastor E.A. Adeboye, Bishop David Oyedepo, Pastor Matthew Asimolowo, Pastor Tony Olukoyede, Pastor Emmanuel Olawuyi, Revd. Dr. Nelson ‘Wale Adetuberu, Pastor Kenneth E. Hagin, Pastor David Yonggi Cho, Dr. Frederick K.C. Price, and several other patriarchs of faith of our time.

This book, the first in the Mysteries of the Kingdom trilogy, is a must read masterpiece that will help you to discover the deep things of God and several spiritual secrets. Many treasures and spiritual golden nuggets are hidden from the surface, waiting to be discovered by you in the vast realm of God’s Kingdom on earth.

It is the glory of God to hide them from ordinary minds, while it is your honour as a king in God’s Kingdom to discover them. A careful reading of this book will open your inner eyes to several hidden Bible truths.

 

MMA Children Story Book 1

This amazing piece of children stories is written by children for children. This is the first in the Majestic Multimedia Academy (MMA) Children Projects Publications, this one being a compendium of picture stories by the pioneer students.

In January and February 2014, MMA organized a 7- week, 2 hours a day training for Children between ages 4 and 11. The children were trained on Basic Digital Graphics 1. Within a cumulative period of 14 hours, they learnt how to use the Microsoft Windows 7 & 8, Ms Paint application, Notepad, and Microsoft Word.

It is so amazing to see children learn at such a quick rate and come up with their own stories and drawings within just fourteen hours. This concept is borne out of a passion to empower children and teenagers.by MMA President, Moses Olanrewaju Bolarin.

One of the global strategies of MMA is to make children published authors on a global landscape, after empowering them with various multimedia skills.

 

3MA Children Story Book 2

This amazing piece of children stories is written by children for children. This is the second in the 3niti Multimedia Academy (3MA) Children Projects Publications, this one being a compendium of stories by the 2014 Summer Multimedia Training (SMT) students. In August 2014, 3MA organized a 3-weekend, 5 hours a day training for Children between ages 4 and 19. The children were trained on Basic Digital Multimedia. Within a cumulative period of 15 hours, they learnt how to use the Microsoft Windows 7 & 8, Ms Paint application, Sound Recorder, Notepad, Wordpad, Muvee Auto Producer, Microsoft Powerpoint, and Microsoft Word. It is so amazing to see children learn at such a quick pace and come up with their own stories and drawings within such a short period. This concept is borne out of a passion to empower children and teenagers by 3MA Chief Executive, Moses Olanrewaju Bolarin.

Connect with Moses Olanrewaju Bolarin

I really appreciate you reading my book! Here are my social media coordinates:

 

Friend me on Facebook: http://facebook.com/olanrewaju.bolarin

Like my author page on Facebook: https://www.facebook.com/MosesOlanrewajuBolarin

Follow me on Twitter: https://twitter.com/lanrebolarin

Favorite my Shakespir author page: https://www.Shakespir.com/profile/view/MosesOlanrewajuBolarin

Visit my blogs: http://lanrebolarinbooks.blogspot.com , http://lanbomoe.blogspot.com , mybestmart.blogspot.com

Connect on LinkedIn: https://ng.linkedin.com/pub/moses-olanrewaju-bolarin/26/900/9

Send me an e-mail: [email protected] , [email protected]

 

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12 Simple Strategies to Becoming a Global Brand

This book will help show you simple strategies to identify your potentials, and then create, develop, deploy, and make your personal brand a global success. Each person has distinctive potentials, strengths, weaknesses, and challenges, and this book will help people create their own Personal Brands. This book will help you to grow and make discoveries along your life-journey. Just like beautiful butterflies emerge from a cocoon, people with little confidence can suddenly recognize their strength and skills can be enjoyed, shared and beautify other people’s lives by the growth of their Personal Brands. Start your Personal Branding Journey today. Learn how you can ensure that the brand you are publicly showing in the face of your audience, both fans and critics, is actually revealing your true identity. There is a need for you to consciously and decisively create a personal brand identity that is a true representation of your purpose and destiny here on earth. Without much ado, begin this journey to becoming a successful global brand by following each simple strategy, and the corresponding steps under-laid on the pages of this book.

  • ISBN: 9781310056666
  • Author: Moses Olanrewaju Bolarin
  • Published: 2015-10-11 23:20:27
  • Words: 12659
12 Simple Strategies to Becoming a Global Brand 12 Simple Strategies to Becoming a Global Brand