Youtube and Video Tips for your Business


Youtube and Video Tips for your Business

By Swarthy Daisy


Video Focus

Questions to consider:

1. What is your business or product?

2. Why do you want to use video to promote your business or product?

3. What is your target audience?

4. What are your company colors?

5. What will your set or video background look like?

6. What platform will you use to host your videos (YouTube,

Vimeo, etc.)?

a. Can you monetize on these platforms? If so, what ways will you monetize (ads, website links, sales)?

7. What topics will you cover?

8. What is your personality like? What will your ‘online personality’ look like?

9. Are you open to using humor in any of your videos?

10. Do you have good voiceover skills? If not, what are

some ways that you can improve them?

11. Will you have an Authoritative (Able to be trusted as being accurate or true; reliable: “clear, authoritative)

or Informative (Providing useful or interesting information) delivery?

12. How frequent will you post videos?

13. Where will you post your videos? (Blog, Facebook,

Twitter, etc.)

14. How will you use your video content?

15. Think about why someone should buy your product.

16. What is your company’s background? What has your

business been involved in (think Linkedin)?

17. Who is your competition?

18. What are your business goals?

19. Can you tell a good story?

20. Are you good at doing show and tell presentations (think

elementary school)?

21. What is your ‘Call to Action’? (Visit my site, share this

video, leave a comment, etc.)

22. How will you follow up with viewers? (survey, poll,

newsletter, etc.)


Video Promotion Ideas

There are so many ways to promote your business using video. Here are some ideas Adapted from onemarketmedia.com:

1. Product Demos

2. Product tutorials

3. Product reviews

4. Customer testimonials

5. Success stories

6. Interviews

7. Presentations (you speaking at events)

8. Presentations of others speaking at events (in your business arena, etc.)

9. Visual Stories (via. Illustrations, animations, motion graphics all with voiceovers)

10. Slide shows

11. Company overviews

12. Video resumes

13. Video pitches

14. Electronic pitch kits (See Kickstarter Videos for examples)

15. Office or workspace tours

16. Video introduction for website or YouTube Welcome Video (page).

17. Webinar/Training videos

18. Infomercials

19. How-to videos (ex. How to make key lime cupcakes, how

to make a custom necklace, or how to dress for success)

20. Post sale support (how customers can get the best use

out of your product, i.e. how to keep it clean, etc.)

21. FAQ Videos (a collection of the most commonly asked questions by a collections of your customers)

22. G+ Chats (Interview others in your line of work, chat with

customers, or interview people in other professional areas)

23. Commercials

24. Email video campaigns (Embed in Gmail and encourage people to forward about your sale, etc.)

25. Sponsored Videos (a company may pay you or do in-kind sponsorships in exchange for video advertisements)

26. Video landing pages

27. Video Press release

28. PR support

29. Community Relations

30. Talk shows

31. Round Table discussions

32. Q&A Sessions

33. Recruitment videos (For Multi-level marketing people like

Mary Kay sellers, etc.)

34. Vlogs (Speak into the camera instead of typing a post)

35. In store videos (Ex: Boutique in-store dress up demo, etc.)

36. Mobile Videos (Micro niche videos that are 30 seconds or less, sent via text message)

37. Video Magazines (Display item of the week and its details)

38. Customer UGC (User Generated Content) Campaigns

(Where customers submit videos of themselves using your product or service)

39. Behind the scenes

40. News style reports

41. Current event Reports

42. Elevator Pitch Videos (For example http://youtu.be /i6O98o2FRHw, http://youtu.be/8YdmLuFMKmE, How-to http://youtu.be/TZKQuyprA-I

43. White Page

44. Ten Tips Videos

45. Video Responses

List additional ideas to promote your videos:






Also use YouTube to search for video examples of any of the above ideas.


Video Camera Speaking Tips

Adapted fromsoundcommunication.holdcom.com

1. Know your topic/product.

2. Choose your words carefully.

3. Know your audience.

4. Focus.

5. Slow down.

6. Be prepared.

7. Make eye contact with the camera or speaker.

8. Keep hand gestures to a minimum.

9. Sit (or Stand) up straight.

10. Look the part.

11. Be Yourself!


Tools for Shooting and Editing Videos

You can use the following devices to capture video and photo:

1. Video Camera.

2. Digital Photo Camera.

3. Desktop Computer with a Built in Webcam.

4. Desktop Computer with an external Webcam.

5. Laptop with a built in Webcam.

6. Laptop with an external Webcam.

7. Tablet (iPad or Android based OS) and any accompanying cords (for upload to a computer).

8. Phablet (Phone Tablet) and any accompanying cords (for upload to a computer).

9. iPod or MP3 player with Video camera and any accompanying cords (for upload to a computer).

10. Smart Phone (iPhone, Android, etc.) and any accompanying cords (for upload to a computer).

11. A tripod or Monopod.

12. Lighting or lights on (indoors)

13. Microphone.

14. Green Screen (Optional. For more advanced editing)

15. Earphones.

16. External hard drive


Software and Online Editors

You can use the following software and online editors to help edit your videos.


Movie Maker (PC), Adobe Premier Elements, iMovie (Mac),Roxio Creator, Final Cut Pro





Online Editors:

YouTube, One True Media, Real Player, Animoto





Here are some Applications that you can use to capture video footage on your mobile devices:


1. Standard Camera App that comes on device

2. 8mm HD

3. Camera Zoom

4. Social Cam

5. Facebook

6. YouTube

7. VidRhythm (for fun)

8. Imotion HD (for fun)

9. SloPro (for fun)

10. Viddy (for fun)

Check the ITunes store for more suggestions.



1. YouTube

2. Social cam

3. Viddy (for Fun)

Check the Play store for more suggestions.

Here are some applications that you can use to edit footage on your mobile devices:



1. iMovie

2. Splice

3. Avid Studio

4. Animoto

5. Intro Designer

6. Video Stock Footage Apps

7. Vlix

Check the ITunes store for more suggestions.


1. Video Trim Pro

2. Video Maker

3. Clesh Video Editor

Check the Play store for more suggestions.


Simple Video Capturing Tips

Adapted from http://www.makeuseof.com/tag/10-simple-tips-to-record-great-looking-home-videos/

These tips can be used for both in house shooting as well as event shooting.

1. Plan Your Production (Write down or make a mental list

of shots you will want to include)

2. Use a Tripod (If you’re not going to be moving around,

hand-holding your camcorder, using a tripod will help you keep your shots steady and clean.)

3. Opening Establishing Shot (It’s a shot of the location where the action is going to take place.)

4. Make a nice intro to your videos (use Intro maker, Animoto, slide show content, etc., to make a 10-30 second intro)

5. Shoot Close Fill the monitor of your device with the main subject being shot. The more background distractions you have in your shots, the less appealing it will be. Typically, there are four types of shots used in videography: wide, medium, close-up and extreme close-up.

6. Shoot Cutaway Shots (A cutaway shot is usually a related shot to the main action. For example, when shooting at

an event, you will have a shot of the speaker speaking and the other panel members. But you will also want

to include cutaway shots of the audience listening or

clapping after the speaker is done. Another example:

when the speaker is answering a question, you might

cutaway to a shot of the person who is asking the question.)

7. Shoot Wide then close (you will want get in the habit of shooting medium to close range shots. For example, you start with a medium shot of the speaker. Then you shoot in close on his hands as he is holding up an item, adding to the dramatic effect.)

8. Change angles and positions (Get in the habit of shooting from different angles and positions.)

9. Zooms and Pans (Avoid sudden zooms and Pans. Pan slowly and hold subject for a few seconds).

10. Pay attention to your lighting (make sure there are no shadows or too much light on the subject that you are trying to capture)

11. Shoot to Edit (Try to do what is called in-camera editing.

For example, your camcorder may have a built-in fade-in and fade-out feature which means that each time you start and stop a recording, the shot will automatically fade in and fade out. That can help make for cleaner and more appealing shots. If you don’t plan to do post editing, you will want to keep in mind the timing of your shots. Before the event, determine how long you will want your video production to be. Plan your shots and make them purposeful.)

12. Check Sound and Recording (Shooting video is not like shooting with a still camera. It’s quite easy to have your camcorder on and see action in the LCD screen, but that doesn’t mean you’re making a recording. Learn to recognize when your camcorder is actually recording and when it’s not. Also check the sound level. If your camera has a way to manually monitor and adjust the level of audio coming into the camera, be sure to constantly check that audio level to make sure it’s not too high or low. If possible, use a set of closed headphones to monitor the audio levels coming into your camera.)

13. Use a microphone for interviews (in public places or in a quiet environment, mics are good to have to direct the sound and avoid noise clutter or excessive background noise)

14. Edit Your Production (Editing your video shots using what is called a nonlinear editor, such as Apple’s iMovie, Windows Movie Maker, or Adobe Premiere Elements, is simply the best way to make better video productions. With a movie editor, you can get rid of poor shots, tighten the editing; add smooth transitions, background music (Royalty free http://www.musicloops.com, use Garage Band to make simple tracks, or Google royalty free music), and titles to make your production worth watching. During editing, employ shortcut keys as well as the editing program’s/app’s tutorials to help you to have a smoother editing experience.

15. Name or label your projects (this makes it easier to

find in your computer files when you save your video footage)

16. Save to an external Source (Saving to an external Hard drive or cloud storage, dropbox, etc. will help your computer or device’s hard drive or memory not get too bogged down. For example One hour of digital video uses about 13GB of hard-disk space. To have enough room to edit the video, you’ll need at least 40GB of free storage space. And keep in mind that your finished movie, stored on your hard drive, will eat up space there, too.)

17. Upload then share your videos to a Social Media platform (YouTube, Vimeo, etc. then to Twitter, Facebook, Blog, etc.).

18. Monetize your Videos (Google AdSense, etc. Maximize revenue from your online content. Google AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging ads alongside your online content. You can easily show AdSense ads on your website, mobile sites, and site search results. Video: http://www.YouTube.com/watch?v=iAceed8sW1o)


From YouTube

1. Visit the Monetization tab in your account settings YouTube.com/account_monetization

2. If your account is in good standing and hasn’t been previously disabled for monetization, click Enable My Account.

3. Follow the steps to accept the YouTube Monetization agreement.

You might see a different message if your account is not enabled for monetization: http://youtu.be/vQO8NLwp_A0


How to Edit Video

Using the YouTube Video EditorOn a Computer

The Video Editor is a free tool on YouTube that allows you to edit your own uploaded clips and others to produce an entirely new video. With the Video Editor, you can:

1. Combine multiple videos and images you’ve uploaded to create a new longer video

2. Trim your uploads to custom lengths

3. Add a soundtrack from our library of approved tracks

4. Customize clips with special tools and effects

Using all of these tools, you can put together clips to Create new videos without worrying about file formats, and publish the new video to YouTube with one click (no new upload is required).

To access the Video Editor, just go to http://www.YouTube.com/editor or follow these steps:

1. Log in to your YouTube account.

2. Click on the arrow next to Upload at the top of any YouTube page.


3. In the menu that appears, click Video Manager.

4. Click Video Editor at the top of the page


Adding Clips

Any of your uploads (videos or images) used in the Video Editor is a clip. Your new video can be made up of various clips(up to 50).

Once you publish the combination of clips, you’ll have a brand new video (with a different URL, view count etc.).

You’ll see an area in the top left section of the page. This is called the Media Picker, and it’s where you’ll find all the clips and enhancements you can add to your video.

In the Media Picker, select the clip(s) which you’d like to edit. You can choose from your own uploads, a selection of pre-approved Creative Commons licensed videos, and your own images from your Google account or images you upload from your computer.

Click the plus icon (+) on the upper right side of the clip. This will add the clip to the area below known as the Timeline.

You can also drag and drop the clip down to the storyboard timeline.

Once you’ve added your video clips or images to the storyboard, you’ll be ready to edit the video clips. Learn how in the next section.


Trimming Clips

As you’re creating your new video, you’ll likely want to shorten the clips you’re using. Trimming a clip is simple and fun!

To start, click on the name of the clip you want to edit in the Timeline.

You’ll now see two bars with horizontal lines on them appear to the left and right of each clip. These bars represent the beginning and end of your video.


To shorten a clip, drag the left or right bar to the other side. After a clip has been shortened, it can be lengthened by dragging a bar to either the left or right.

As you trim and extend your clips, you’ll see the duration of each clip get longer or shorter.


Customize Clips

The Video Editor gives you the tools to add tweaks and enhancements to your clips. You can:

1. Rotate clips

2. Add effects like brightness levels and stabilization

3. Add text

To access any of these features, just move your cursor over the center of the clip in the storyboard. You’ll see three buttons appear.

Click on the circular arrow to Rotate, the magic wand to add Effects, and the lower case “a” to add Text.


You can Rotate a clip so it orients at a left or right angle. Click on a clip in a timeline, select the Rotate tool, then choose left or right.


Use Effects to customize and improve the look of your clip.

1. I’m Feeling Lucky automatically chooses the ideal brightness and contrast configuration for your clip. If you want your clip looking its best but don’t want to worry about changing settings, pick this.

2. Brightness and Contrast allows you to tweak the lighting in your clip to your preference. Move the sliders to your preference and see the results in the preview above.


3. Black and White turns your clip black and white, if you’re aiming for a classic look.

4. Stabilize Video automatically detects camera shakiness

and tries to remove these from your clip to make it look smoother.


Text can be added as an overlay on your video. You can customize the size and color of your text.

All effects also work on images.


Adding Audio Tracks

You can add a new audio track to your the video in using the YouTube Video Editor. Here’s how:

1. In the Media Picker, click the Audio tab that looks like a music note. You’ll then see audio options appear. These audio tracks come from YouTube’s library of pre-approved songs.

2. You can browse the library of tracks by genre and artist, and also by typing a query into the search bar.

3. To preview the listed audio-tracks, hover your mouse over the an audio-track in question and click the ‘Play’ button. A preview will then play for you.

4. To add an audio track to your clips, click the ‘plus’ icon (+) on the audio-track. This will add the audio track to the timeline. You can also drag and drop the audio track into the audio section below the timeline.

You cannot trim or edit the audio track in Editor. The audio track will stop when the track ends. You also cannot select particular sections of the audio track: the audio will start at the beginning and will be cut-off when the video ends.


To delete the audio track entirely, just click the ‘X’ icon on the audio track in the timeline. You can also replace the audio track by dragging another track from the media picker down to the storyboard. The existing track will immediately be replaced with the new track.

The audio from an added track will overlap replace your clips’ original audio by default. To customize the volume at which an audio track plays over your clips, adjust the volume slider to at the far right of the name of the track. You can choose between:

1. Only Music (the default): Plays only the added audio track.

2. Favor Music: Plays the swapped in track most prominently.

3. Equal: Plays original and swapped audio at equal volume.

4. Favor Original Audio Plays the original audio from your clips most prominently.

Please Note: After you change your video’s soundtrack to one from the YouTube library, the video won’t be eligible for revenue sharing. Additionally, advertisements may be displayed on videos that contain soundtracks from the library. 4. Final steps and publishing your new video.


Publishing your Project

Now that you’ve added and edited your video clip(s) and audio track, you’re almost ready to publish your new video. As a final step, click Publish. Your video will then be saved and can be shared.


Congratulations – you’re done!

The video will take a while some time to process (just like any regular upload). You can check on the video’s processing status on the Video Manager. Your new video will not have the same URL as any of the clips used to create it. The new video has an entirely separate URL of its own.





Editing Video with Movie Maker on a Computer

Import Video: You can import files with the following file name extensions into Windows Movie Maker to use in your project:

1. Video files: .asf, .avi, .dvr-ms, .m1v, .mp2, .mp2v, .mpe, .mpeg, .mpg, .mpv2, .wm, and .wmv

2. Audio files: .aif, .aifc, .aiff .asf, .au, .mp2, .mp3, .mpa, .snd, .wav, and .wma

3. Picture files: .bmp, .dib, .emf, .gif, .jfif, .jpe, .jpeg, .jpg, .png, .tif, .tiff, and .wmf

You can also import files into Windows Movie Maker that have a different extension from the ones listed above, but not all file types will work when you try to use them to make a movie.

Microsoft Recorded TV Show files (with a .dvr-ms file name extension) that are not protected using digital rights management can be imported into Windows Movie Maker if your computer is running Windows Vista Home Premium or Windows Vista Ultimate.

Click File, and then click Import Media Items.

Navigate to the location that contains the digital media files you want to import, and then click Import.

After importing video, pictures, and music into Windows Movie Maker, you’re ready to start editing.

You can begin by adding and arranging clips on the storyboard, and then add titles, transitions, and effects, if you want. The picture below shows a project with a video clip, a picture, a transition, and an effect on the storyboard.

Then you can use the timeline to fine-tune your project by editing the different clips. The picture below shows the same project with the same video clip, picture, transition, and effect on the timeline instead. Adding clips to the storyboard/timeline is the first step to editing your project.

1. In the Collections pane, click the folder that contains the clip you want to add to your project.

2. In the Contents pane, click the clip that you want to add.

3. Click Clip, and then click Add to Storyboard or Add to Timeline, depending on the view that you are using.

4. Tips: To quickly add a clip to your project, drag the clip

to the storyboard/timeline.

5. To add consecutive clips, click the first clip in the Contents pane, press and hold SHIFT, click the last clip in the Contents pane, and then drag the selected clips to the storyboard/timeline.

To add clips that are not consecutive, press and hold CTRL, click each clip that you want to add in the Contents pane, and then drag the selected clips to the storyboard/timeline.

When editing your project, you might want to change the order of clips on the storyboard/timeline. For example, you might want a video clip to appear later or earlier on in your movie.

1. On the storyboard/timeline, select the clip that you want

to move.

2. Click Edit, and then click Cut.

Do one of the following, depending on the view that you are working in:

1. On the storyboard, click the next empty cell.

2. On the timeline, move the playback indicator to the point where you want to paste the clip.

3. Click Edit, and then click Paste.

* Tip: To quickly move a clip on the storyboard/timeline, click the clip and drag it to a new place on the storyboard/timeline.


To Undo Changes to the Storyboard or Timeline:

If you make a change (or many changes) that you don’t want to keep, you can undo the change or changes that you made. Likewise, if you undo changes accidentally, you can redo them.

* Do one of the following:

To undo one or more changes, on the toolbar, click the arrow next to Undo, and then click the change or changes that you want to undo.

To redo one or more changes, on the toolbar, click the arrow next to Redo, and then click the change or changes that you want to redo.


To Clear the Story Board Time Line

If you add clips to the storyboard/timeline and then decide that you want to start the project over again, you can quickly remove everything that appears on the storyboard/timeline.

  • Click Edit, and then click Clear Timeline or Clear Storyboard, depending on the view that you are using.

To zoom in or out on the timeline

You can change the level of detail on the timeline by zooming in or out. When you zoom in, the time scale appears in smaller intervals, and you see your project in greater detail. Conversely, when you zoom out, the time scale expands, which gives a greater perspective on the timeline and its contents as a whole. This makes organizing and editing your project easier.

* Click View, and then click Timeline.

* Click View, and then click Zoom In or Zoom Out.

To fit the timeline on the screen

If you add long videos or have a lot of clips on the timeline, you might not be able to see all the clips without scrolling. To view everything on the timeline without scrolling, click Zoom to fit. This can make editing easier because the whole project appears on your screen.

  • Click View, and then click Zoom to Fit.

To increase or decrease the size of the storyboard

You can change size of the storyboard to make the clips appear larger or smaller. When you make the storyboard larger, the clips appear larger as well. When you make the storyboard smaller, the clips appear smaller, which lets you see more clips on the storyboard.

* Point to the top blue border of the storyboard, and when the pointer becomes a double-headed arrow, do one of the following:

To increase the size of the storyboard, drag the top border of the storyboard up.

To decrease the size of the storyboard, drag the top border of the storyboard down.

Source: http://windows.microsoft.com/en-us/windows-vista/edit-a-movie-in-windows-movie-maker


Editing Video Using iMovie on a Mac

The first thing to do is choose your iMovie HD import setting – large or full-size. Full-size is the original format of your footage, or you can have iMovie recompress your footage to 960×540.

Apple recommends recompression, as it makes for much smaller file sizes and easier playback. The quality difference is negligible if you’re sharing online, but it is lower resolution.

You have several choices when you import video to iMovie directly from you computer. First, you can choose which hard drive to save it to if you more than one attached to your computer.

iMovie Events help you organize the footage that you import. You can choose to save your imported files to an existing Event, or create a new Event.

Optimize video, which is available for HD footage, compresses files for faster playback and easier storage.

Lastly, you can select to move or copy the files you’re importing to iMovie. I highly recommend copying the files, which leaves your original videos intact.

Record from Camera makes it simple to import video to iMovie directly from your webcam. Access it through the camera icon in the center left of the screen, or through File>Import from Camera.

Before import, you need to decide where to save the new file, and which event to file it in. Also, you can have iMovie analyze your new video clip for recognizable faces, and stabilize it to remove any camera shakiness.

If you have video footage on a tape or camcorder hard drive, you can easily import it into iMovie. Connect your video camera to your computer, and turn it on in the VCR mode. Select Import From Camera, and then select your camera from the dropdown menu in the window that opens. With iMovie open, go to File > New Project, or click Apple + N. This will open the New Project pane.

The first step is to name your new iMovie project. Choose something that’s easy to identify. I also suggest including the date in your iMovie project title, so you can save and keep track of multiple versions.

When starting a new project in iMovie, you must choose the aspect ratio – widescreen (16×9) or standard (4×3). Choose the format that most of your footage is in. If you shot HD, it’ll be 16×9. If you shot standard, it might be either. If you’re combining both formats in your projects, iMovie will adjust so everything looks good in the frame. I suggest formatting iMovie projects using 16×9 widescreen whenever possible, because it’s becoming the default setting for new TVs and online video players.

For every new iMovie project, you also have to choose a frame rate – 30 FPS NTSC, 25 FPS PAL or 24 FPS cinema. If you’re in North America or have a camcorder made there, you’ll want NTSC. If you’re in Europe or have a camcorder made there, you’ll want PAL. And if you have a special new camera that records 24 frames per second (you’ll know who you are), choose that.

Project themes include a set of stylized titles and transitions that can be automatically added to your video. Some of the themes are cheesy – but they can be a fun way to quickly edit your video.

Movie trailers are templates that include titles, music and shot lists that turn your footage into authentic trailers for whichever genre you choose. It’s a fun and easy way to make your iMovie project unforgettable.

Auto transitions are available if your select No Theme for your new iMovie project. Any of the iMovie transitions are available, and whatever you select will be automatically added between every video clip.

When you’ve customized all your settings, you’re ready to create your new iMovie project!

Once you’ve selected the photos you want to include in your iMovie project, drag them to the Project area of the iMovie screen. You can add the photos in any order, and rearrange them within the storyboard.


When you add photos to your iMovie project, they’re a set length and automatically have the Ken Burns effect applied. It’s easy, though, to adjust these parameters.

To change the length of time that a photo stays on screen, double-click it within the project pane to open the Inspector window. Here you can designate how many seconds you want the image to last. If you want to apply these changes to all of the photos in your project, check the box Applies to all stills.

The Inspector also lets you add effects to your pictures. When you click Video Effect you’ll open a window that reveals all of the iMovie effects and shows how each one will look when applied to your photo.


You can only apply one effect per photo, and you can only apply that effect to one photo at a time.

The Video tab of the Inspector window offers other options, besides effects, for changing the look of your photos in iMovie. Here you can color correct your picture, change the brightness and contrast, adjust saturation and more.

Click on Cropping, Ken Burns & Rotation to customize the animation of your photos in iMovie. This will open the photo and the motion editor in the top right corner of the iMovie screen. Here you have three options for adjusting the photo: Fit, Crop and Ken Burns.


If you want your entire photo to show, choose the Fit option. This reveals your full photo, with no cropping or movement, for the entire time it’s on screen. Depending on the size and shape of your original photo, you’ll probably end up with black bars along the sides or top and bottom of the screen.

If you want your photo to fill up the full screen in iMovie, or if you want to focus on a specific part of the picture, use the Crop setting. With this setting you select the portion of your photo that you want to see in the movie. You can choose to Allow Black or Disallow Black, depending on whether you want the photo to fill the screen, or if you want to let the bars show.

The Ken Burns effect lets you animate your photos. The green box is where the photo starts, and the red box is where it ends. Click within the perimeter of either to adjust its size or drag its position on the screen.


Preview the effect on your picture by clicking the > button in the top right corner. Clicking Done applies the effect to the photo in your timeline.


Editing Video Using the iMovie App

To take advantage of the video recording capabilities of the iPhone 4 and the latest iPod touch, Apple introduced a new iOS app for editing video: iMovie 1.1 for iPhone 4 and iPod touch (4th generation). That’s really the full name, which is why from now on I’ll refer to it as just iMovie and assume you know I’m not talking about the Mac application.

iMovie is fairly easy to use, but it also carries expectations based on what iMovie for Mac (or really any video editor) can do. Being a mobile app, some capabilities aren’t available—or are they? Here are some tips for expanding the editing features of iMovie 1.1. The steps below assume a basic knowledge of how to use the app.


Split a Clip

Before the iMovie 1.1 update, it wasn’t possible to split one clip into two parts (a basic editing operation). The update added the feature, but it’s not obvious at all. Or rather, there’s no obvious control for splitting a clip, but once you know how to do it, the action becomes obvious.

In the timeline, select the clip you want to split and scroll it so that the playhead is at the split point. Next, swipe vertically with one finger from the top of the clip to the bottom along the playhead, like you’re slicing a strip of film with a blade (which is actually how film clips are split).

You end up with two clips separated by an empty transition icon—no transition effect appears when you play the movie unless you specify a transition style for that icon.


Display a title on just part of a clip

If you add a title to a clip, it appears over the entire clip; you can’t just add a title for the first 10 seconds of a movie, for example, if the opening clip is long. To make a title appear on just a portion of a clip, first split the clip (as described above) and then apply the title to the fragment. Double-tap the clip to view the Clip Settings dialog, tap the Title Style option, and choose either Opening, Middle, or Ending. You can then type the title’s text.


Swipe for easier editing

When you navigate through the clips in your movie, you swipe the timeline left or right. However, don’t feel like you need to get your finger just over the timeline area. Swiping across the preview area also scrolls the timeline.

Here’s another non-obvious tip: To fit more of a clip onto the screen, pinch inward with two fingers; items on the timeline compress horizontally. Pinch outward to expand the clips and view more thumbnails.


Fade in or fade out

A common editing technique is to start or end a movie with a fade: a completely black screen fades into the first clip, for instance, or the last clip fades into black or white. In the Mac version of iMovie, you accomplish this by adding a Cross Dissolve transition to the start or end of a project, but the iMovie app only sets transitions between clips. Here’s a workaround:

  • Cover the lens with something solid to prevent light from leaking to the sensor and record a 5-second clip of black footage. (You can also record something completely white, like a sheet of paper held up to a light.) Don’t worry about the audio that’s recorded.

  • Import the clip and place it where you want the fade to occur. * Trim the clip to a short duration, depending on how much empty screen you want to appear before the transition begins.

  • Double-tap the clip to bring up the Clip Settings dialog, and switch the Audio option to Off to mute the clip. Tap Done.

  • Double-tap the transition that appears next to the clip, and in the Transition Settings dialog, make sure Cross Dissolve is selected and specify a duration (between 0.5 seconds and 2.0 seconds).

Tap the Done button and play back the movie to view your fade.


“Remove” the Ken Burns Effect

Every imported photo gets the Ken Burns treatment, where the virtual camera moves across a photo and slowly zooms in or out. However, you may not always want the effect; a button to turn off the effect would be helpful, but such a thing doesn’t (yet) exist.

But you can do it, by setting the Start and End stages to be the same position and zoom level.

  • Double-tap an imported photo to bring up the Ken Burns controls.

  • Tap the Start button to position the playhead at the beginning of the photo clip. * With two fingers, pinch inward until the photo is smaller than iMovie’s preview area, then release. The image snaps to fit the frame. * Drag up or down with one finger so the top or bottom border is visible, then release to snap the image again.

  • Tap the End button and repeat steps 3 and 4.

Tap Done and play the movie to make sure the photo doesn’t move.


Add a title to a photo

Any video can have a title attached, but the same isn’t true of photos—double-tapping a photo brings up the controls for the Ken Burns Effect, not the Clip Settings dialog. If you want to add a title to a photo, do the following:

  • Create a new project.

  • Import the photo you want, and set its duration and Ken Burns Effect settings as you’d like the photo to appear.

  • Return to the Projects screen.

  • Tap the Share button in the lower-left corner, and then tap the HD-720p button to export the movie as an HD clip to the Camera Roll.

  • When the export has finished, return to the movie in which the photo is to appear.

  • Tap the Media Library button, tap the Video button, and choose the movie you just exported. It appears in the timeline as a regular video clip.

  • Double-tap the clip to bring up the Clip Settings dialog.

  • Tap the Title Style option, choose a title style, and enter the title text.

Tap Done to apply the title.

Also see iMovie for iPhone








Elevator Pitch Tips

An elevator pitch or elevator speech is a short overview of your business, products or services, and is typically used in business settings such as face-to-face networking. An elevator pitch can be one of the simplest yet most powerful tools for a small business owner.

An elevator pitch is meant to be short, and as the name implies, delivered in the time it takes to complete your average elevator ride. The length can vary, but you typically want to be able to present your elevator pitch comfortably without rushing in under two minutes, ideally in under one minute. Your goal length should be 150-250 words.

Here is a step-by-step process for creating an effective and powerful elevator pitch.

Step 1

Define who you are. Write one sentence about who you are.


“I am a small business owner who consults other small business owners.”

Step 2

Describe what you do. Use your mission statement and product/service listing as a guide, and write 1-2 sentences about what you do every day in your business.


“I consult time-challenged business owners on how to build teams, delegate effectively and ultimately become more productive and profitable.”

Step 3

Identify your ideal clients/customers. Use your target audience description as a guide, and write 1-2 sentences about who your ideal clients or customers are.


“My ideal clients are busy and driven small business owners who struggle to accomplish everything they want to accomplish. My clients understand the value of a team and are ready to learn how to delegate, but find it challenging to let go of their quest for perfection, find quality team members and commit to creating a team that can thrive, even without them being hands-on.”

Step 4

Explain what’s unique and different about you and your business. Use your unique selling proposition (USP) as a guide, and write 1-2 sentences about what sets you apart from every other business owner who does what you do.


“I’m in a unique position to help my clients because I’ve faced the same struggle of not having enough time and feeling held back from true success. I have figured out a formula that can help just about any entrepreneur build a team and delegate effectively, giving them the time they need to grow their businesses, explore new endeavors and take time off, knowing their businesses will continue to prosper in their absence.”

Step 5

State what you want to happen next. Write 1 or 2 sentences that identifies what you want your audience to do next.


“I’d love to schedule a time to talk more about some of your delegation and team challenges, and explore how we may be able to work together.”

Step 6

Create an attention-getting hook. Write 1-2 sentences that pulls in your audience and gets them engaged in what you’re about to say.


“Have you ever felt held back by lack of time and wished you could clone yourself so you could get everything done, when you want to get it done, the way you want it done?

Step 7

Put it all together. Combine the statements you drafted in the previous steps, putting Step 6 first. Then, add transitions and edit it until it flows conversationally and captures the most important information.


“Have you ever felt held back by lack of time and wished you could clone yourself so you could get everything done, when you want to get it done, the way you want it done?

“Well, I work with busy and driven small business owners who struggle to accomplish everything they want to accomplish. The clients I work with generally understand the value of a team and are ready to learn how to delegate, but find it challenging to let go of their quest for perfection, find quality team members and commit to creating a team that can thrive, even without them being hands-on.

“I consult these time-challenged business owners on how to build teams, delegate effectively and ultimately become more productive and profitable. I’m in a unique position to help my clients because I’ve faced the same struggle of not having enough time and feeling held back from true success. I have figured out a formula that can help just about any entrepreneur build a team and delegate effectively, giving them the time they need to grow their businesses, explore new endeavors and take time off, knowing their businesses will continue to prosper in their absence. “I’d love to schedule a time to talk more about some of your delegation and team challenges, and explore how we may be able to work together.”

An effective elevator pitch can help you introduce yourself and break the ice in networking situations. You can also use your elevator pitch to clarify your target audience and business goals for your own use, and become more confident and self-assured in business settings.

As you write your elevator pitch, follow these nine elevator pitch tips to make it a powerful tool for your small business.


Group Activity

In your brainstorming groups come up with some ideas for an effective marketing campaign, identify the target segment, and pitch campaign ideas to your audience based on the tips that have been presented to you. Keep in mind you are trying to pitch to your viewing audience and potential customers, so try and be as creative and effective as possible in your pitch.


Persuading someone to buy your product, use your service, or take a specific course of action is the Goal.

Techniques to Pitching 1. Demonstrate enthusiasm 2. Find a personal connection 3. Sell the benefit 4. “Don’t sell the drill bit, sell the hole” 5. Tell Stories The Perfect Pitch 1. Be concise 2. Solve a problem 3. Tell them what they want to hear 4. Speak in plain English 5. Grab their attention 6. Ask qualifier questions 7. Customize your pitch 8. Show your passion 9. Conclude with a call to action 10. Tell a consistent story.

Make sure your video is 2 minutes or under. Record, edit, and upload your video to your YouTube channel, Vimeo, or Facebook page. Make sure to Tweet the link to @SwarthyDaisy so that it can be shared and viewed by others.

Youtube and Video Tips for your Business

This book was created to help individuals with small businesses to get ideas and gain confidence in the area of using videos to promote their businesses. This collection of web resources and online content is a wealth of information that will allow individuals running their own businesses the means to take their marketing strategies to the next level!

  • Author: Swarthy Daisy
  • Published: 2015-09-06 21:20:07
  • Words: 7298
Youtube and Video Tips for your Business Youtube and Video Tips for your Business