This is an exciting introductory book that will give you a confident understanding of User Experience Design (UX) and User Interface Design (UI). This short edition will teach you the principles of making great online experiences and you'll learn how to use them to dramatically improve your own websites and apps. What you will learn: You'll learn all the essentials of UX/UI design and why it's techs fastest growing field. You'll learn how the User Centered Design Process guarantees your users love your product! At the end of this introductory book you'll have more confidence when making design decisions and understand why User Experience and User Interface design is so crucial to a successful business!