Trademark is merely a logo, design, symbol, or a word. A trademark is important as it distinguishes a similar kind of product or services that belong to the same field. Why Safeguard Your Trademark? The public identifies your business, product or service through its distinctive branding, logo, design, slogan, wording or picture. That distinguishing trademark is immediately associated with your company’s positive reputation for quality. Protecting your trademark is essential to preserve your business’ meticulously-crafted image.