The world is a much smaller place now, thanks to the internet. Shifting customer behavior on account of constant connectivity has changed the dynamics of business in fundamental ways. Now, it is no longer the customer who must go forth to seek stores and offers. Rather, businesses must court the customer with flawless products and well-designed apps that let them order with a single tap on their screens. To accommodate the rapid digitization of global commerce, companies must employ mobile application development services. Businesses must ensure that new offerings are presented via carefully constructed, efficient and aesthetically pleasing apps.