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The Self-Published Entrepreneur

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THE SELF-PUBLISHED ENTREPRENEUR

7 Easy Steps to Write, Self-Publish & Sell

Your Own Book in 60 Days or Less

(Then Use Your Book to Launch a Profitable Business or Career)

R.T. TOLENTINO

Table of Contents

Dedication

A Word of Warning

3 Reasons Why This Book Is Different from Most of the Books You’ve Read about Self-Publishing

Introduction – Old World, New World

Part 1 – Pre-Writing

Chapter 1 – Who Should Read This Book

Chapter 2 – The Purpose of Writing a Book (Your Book Goal)

Chapter 3 – Nixing Objections

Part 2 – The Blueprint

Chapter 4 – Narrowing Your Topic (Day 1-2) (Step 1)

Chapter 5 – Outlining Your Book (Day 3-5) (Step 2)

Chapter 6 – Actually Writing the Book (Day 5 – 45) (Step 3)

Chapter 7 – Shitty First Drafts, Re-writing, Proofreading & Editing For Final Draft (Day 45 – 55) (Step 4)

Chapter 8 – Thou Shall Judge A Book by Its Cover (Day 45-55) (Step 5)

Chapter 9 – Uploading & Optimizing Your Books (or How to Increase Sales Even Before You Publish Your Book) (Day 55-60) (Step 6)

Chapter 10 – If You Absolutely Hate Writing (and why you shouldn’t publish just one book) (Step 7)

Part 3 – Getting Noticed, Getting Sales

Chapter 11 – Your Email List (and how to build one)

Chapter 12 – Facebook Fan Pages

Chapter 13 – Google SEO

Chapter 14 – Youtube SEO

Chapter 15 – Super URLS

Part 4 – Famous Last Words

Chapter 16 – 7 Tips on Writing Your Book

Chapter 17 – Action Steps to A Profitable Business & Career

Conclusion – Here’s to the Crazy Ones

FAQ

Accountability Partner

About the Author

Copyright © 2015. R.T. Tolentino

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

To all the businessmen who wants to genuinely help their customers & clients. You’ll surely do great things, not just in business but also in life.

For every struggling author, writers, bloggers and anyone who makes their brain poop words for a living.

You are one brave soul. Keep Writing.

BEFORE YOU READ THIS BOOK

A WORD OF WARNING.

Foul language, inappropriate jokes and debauchery is coming your way, watch out.

DO NOT CONTINUE READING IF YOU ARE SENSITIVE & BORING.

Seriously…

3 Reasons Why This Book Is Different from Most of the Books You’ve Read about Self-Publishing

1 – This book is very informal – and by doing that, I just dug a hole for myself – I know that books like this one will sound like “amateur hour” to heavy critics and experts alike. But I did it for a reason. I felt like I’m not doing this book any justice if I write like I’m some kind of a literary degree holder, because I’m not. Also, it’s just the way I speak and I’m comfortable writing that way.

2 – The structure of this book is a little bit different from your normal non-fiction book. Just a little bit. It’s because I believe that most people learn by example, so from time to time (and even in some chapters), instead of just stating key points and ideas – I provided an example of how to do it exactly. I think a lot of people will appreciate the live example instead of just being told what to do.

3 – I am not a self-publishing guru. I don’t have any courses for sale or seminars for you to attend. (At least for now – hey, just being honest here.)

It’s not that there’s something wrong with being a guru.

At this point in my career, I just want to focus in consulting on a 1 on 1 basis or coaching super small groups of people. I just found that the best results came from people who have accountability and are really serious in achieving great results.

Anyway, point made – let’s get started!

Introduction – Old World, New World

The Old World

The old world of doing business is dead. Gone are the days where you create a course and sell thousands of copies even if you have no authority in the market. Gone are the days where you can book speaking gigs if you don’t have a strong referral (backer) and credibility in that niche. Gone are the days where big companies take a hold of the majority of market places. Customers are pickier and more skeptical than ever. The good news is, this means that there is an opportunity for small guys like us, to dominate, to compete and to actually make money.

The New World

There is a new breed of entrepreneurs being born and made every single day. Speakers, seminar experts, information marketers, coaches and consultants and even local business owners are now realizing how powerful writing their own book could be. They are called “The Self-Published Entrepreneurs”.

These are the guys who are getting the speaking gigs, they are the ones selling thousands of dollars worth of their home study courses. They are the ones who are getting paid a lot of money for their coaching calls and consulting practices. They are the ones who are getting customer loyalty because they actually care about their customers.

The goal of this book is to help you write and self publish a book so you can join this movement. I’ll be honest with you, I’m still in the part of learning and figuring out how to share my message to more people, but I guess it’s safe to say that I already figured out the “writing and publishing part” of the process.

I remember just 12 months ago, I was at my 9-5 job computing employees’ payrolls. I was miserable; I always knew in my heart that I’ve got something to share. Something that can help make the world a better place – I’m sorry if that sounds very cliché, but that’s just how I feel.

Then I decided to quit my job… and everything got better.

Just kidding.

It actually got worse, I had no money, I’m 21 years old, I have a college degree in Finance and I had $50 on my bank account. No kidding. I had to go back to my parents’ house and explain to them my dream of being a successful entrepreneur.

Lucky for me, I have the most supportive father in the world.

My mother would tell me every day… “Jesus, get a job!”

I didn’t.

Hi Mom, thanks for the advice, I love you and I appreciate you. But I really don’t want to get one.

Note: I don’t have any issue with being an employee. I was once an employee and I actually learned a lot of things from my past jobs. Also, most of my friends are employees and they are the best and the most hardworking people I know. Personally, I’m just too “ünemployable” – I was never really fond of rules, ya know what I’m sayin?

In the first few months of being unemployed, I wrote ebooks/seo articles/reports for other people as a freelancer. Then I discovered self-publishing, and I was instantly hooked.

I wrote my first book about installing and using Wordpress. It was 30 pages and it made $130 in its first month. Then I wrote even more books about different topics from depression, to acne, to camping and hiking. I failed, I learned and I got some successes along the way, until I was able to replace my job income and become an official full-time writer. But I’m not stopping there. Since I started publishing books, I have some of my friends and colleagues asking me how I did it. So every once in a while, I talk to some people and give them advice on how to write and publish their own book.

This book is the combination of my experience – blood, sweat and tears. There is no theory here. Everything that I will teach you is being done and has been done by me and other successful, self-published entrepreneurs.

In the next few pages, you’ll learn exactly how I was able to write and publish dozens of books (from freelancing days to self publishing days –today!) in a record amount of time.

I’ll teach you how to do it in 60 days or less. The truth is, it could take you as little as 10-15 days to write a book! But since I’m assuming that you haven’t written a single book in your life, I decided to set it at 60 days.

You’ll also learn the exact first steps to take before spending a single second writing your book. You’ll know the real benefits of writing a book and why it is crucial that you set the right goal for your book.

We’ll also tackle how you can crush the limiting beliefs that are stopping you from writing your own book.

I’ll then teach you (by example) how to outline a book from start to finish. Plus, you’ll learn 5 different ways to creatively do it. (So that part won’t be boring.)

I will teach you the writing process and how to make sure that you’ll finish your book in your allotted timeline.

You’ll then learn the simple process of uploading and optimizing your book for maximum sales.

You’ll know how to sell your books – the easy and the non salesy way. You don’t have to be a marketing genius to sell your books. Just follow what I’ll teach you and I promise you that you’ll get results.

Lastly, you’ll get the action steps that you need to take to finish and sell your books to as many people as possible and use it as a launching pad to make more money, serve more people, and ultimately make a difference in your market.

Part 1

Pre-Writing

Pre-Writing

So you want to write a book. Sounds great, right?

Let me tell you something nobody likes to admit.

It’s really hard to write a book – but only if you don’t have a system and enough reason behind writing your book.

The purpose of this part of the book is to give you a strong foundation in your journey, from idea to published.

I can’t promise that it’s all going to be sunshine and rainbows, but I can promise you that it’s going to be worth it.

Chapter 1 – Who Should Read This Book

I don’t want to waste your time. That is why I’m addressing who should read this book and who will benefit from self publishing their own work.

Information Marketers, Speakers, Seminar Experts, Coaches & Consultants

If you are one or any of the above, then you’re in for a treat. Writing and publishing your own books can turn your life around 360. By writing a book, you’ll be able to build more authority and credibility in your market, book more gigs, get paid more, expand your reach and make more money in your business overall.

First Time/Current Kindle Publishers

If you’ve only been doing this for a few months and you want a more in-depth guide on how to write, publish and sell, this book will be a life saver for you.

First Time Authors

If you are one of the millions of people who wanted to write a book then this is also for you. I write this book as if I’m talking to my 15 year old self. This means I make it kind of informal and straight to the point. There’s absolutely no room for B.S.

In the next chapter, I’ll tell you the purposes of writing a book and why it’s important to set your “book goal” first before you do a single thing.

Local Business Owners/Software Startup/B2Bs

If you positioned yourself/your book correctly, you’ll get a landslide of new customers from your book sales. This is one of the strategies done by “Groove,” a helpdesk software company helping small business owners manage their customer service. They simply blogged and wrote a book on how to grow a business by properly managing customer support. Then they sell their software service to their readers and followers. Pretty smart if you ask me.

Employees/Professionals

This can also benefit you even if you don’t have any products or services for sale. Imagine if you’re a manager in your company and you decided to write about the things you learned from being a manager. I bet that if your boss and every one in your circle saw and read it, it’s going to open up more opportunities for career expansion! Plus, it’ll probably get you promoted much faster! The possibilities are endless; the only limit is your imagination.

Chapter 2 – The Purpose of Writing a Book (Your Book Goal)

There are many reasons why someone should write a book. It depends on your goals and what you want to achieve with the book. In the last chapter, I will give you the exact action steps it takes to achieve that goal. Now, don’t let me get ahead of myself, let’s discuss first the purpose of writing a book.

Build Market Authority

If there would only be one reason to write a book, then this must be it. I found out early on that it’s really too damn hard to make a living just by selling copies of your books. But by self publishing a book on a topic, you’ll be able to build authority and sell more stuff in the market. You could sell DVDs, courses, seminars, coaching and consulting.

Your book could also help you advance your career to heights you can only imagine. Since you are seen as the expert because of your book, you’ll get first class treatment and high priority in any organization you go to.

If your goal is to build market authority, then your book must have some (if not a lot) actionable ideas about your topic.

Get More Customers for Your Business or Service

Just like the example I gave you on the first chapter (Groove), you can copy that strategy and write a book about your business or service. Now, don’t go on a pitch fest on your book – the goal is not to sell your service immediately – the goal is to help people with their problems and provide real, actionable solutions.

To serve as a business card

Most people pass business cards in seminars, conventions, and business meetings. Just imagine what would happen if you gave a book instead of your standard boring business card.

You’ll be “the guy” or “the girl” and you’ll stand out from the rest, which in turns gives you more business.

Get more speaking engagements

Imagine this, you’re an instant expert. Whoever hires the speakers will instantly recognize you as the “go to” person in that topic.

Why? Because you have a freaking book!

To earn a living as a writer

This one is hard to do but not impossible. There are hundreds, if not thousands, of authors, both fiction and non-fiction writers earning a living just by writing alone. In fact, this is how I earn more than 50% of my income right now. If your goal is to just replace your job (or extra income) and maybe earn $1,000- $10,000 a month, then it is doable and very possible. However, if you want to go crazy and make $50,000 - $100,000/month (which is my goal), then you have to offer something other than your book.

To serve and to pass a message

Some people don’t really care about making a living or earning money through their books. They just want to help as many people as possible through their message. I really commend those kinds of peeps because they have this goal of making a better place for everybody. Now, that doesn’t mean that making money from your book, courses or consulting is bad – it’s just that some people prefer to just serve without nothing (or at least not much) in return.

To Boost the Ego or Get Higher Self Esteem

I’m being serious when I say that some people just want to write a book because they’ll get an ego boost out of it. They just want to say to their friends, “hey, I wrote a book”. It doesn’t even matter what the book is about. They just want a finished book with their name on the front page cover.

I don’t recommend that you write a book just because of your ego, but if your heart desires it, then who am I to stop you?

If you want to write a book to get higher self esteem, then by all means do it. I remember the feeling of finishing my first book. When I hit publish and got my first sale at the same day, it felt like I can do anything! I felt like Superman with Batman gadgets, ready to save the world from the darkness of Gotham.

To Summarize – The Perfect Scenario

Instead of convincing you to write a book, let me tell you the perfect scenario that can happen to you when you publish your own book.

A client or someone interested in your field decided to look for more information regarding your topic. Instead of going to Google or Youtube, he opts to go to Amazon. Why? Because he wants to find a book that will solve his problem. When he searched for that topic, your book comes up. He buys it for a few bucks and reads the whole book (because you have great and valuable content).

Can you guess on the possibilities on what could happen next?

*
p<>{color:#000;}. You could get a 1 on 1 coaching/consulting client and get paid premium for it

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p<>{color:#000;}. You could get invited to speak in his organization

*
p<>{color:#000;}. You could get a referral for your business because your reader trusts you and sees you as the market leader

*
p<>{color:#000;}. That reader could recommend the book to one of his friends (and that recommendation may lead to more business)

*
p<>{color:#000;}. Your book could give your credibility a boost, which makes other organizations trust you more and makes them want to do business with you

Put Your Name in the Map

Here are some of the thought leaders today who got their BIG start with a book.

ROBERT KIYOSAKIRICH DAD, POOR DAD

Nobody really knew Robert until his book became a phenomenon!

TIM FERRISS – 4 HOUR WORK WEEK

If not for his book, Tim Ferriss would probably still be selling pharmaceutical drugs today.

Same with the following guys; without their book – who would have known how their career would turn out?

MALCOLM GLADWELLTHE TIPPING POINT

ROBERT GREENETHE 48 LAWS OF POWER

NAPOLEON HILLTHINK & GROW RICH

By now, you’re probably already sold with the idea of having a book. The next step is to nix some objections that you have about the writing process itself.

Chapter 3 – Nixing Objections

I know that a lot of people still have limiting beliefs when it comes to writing their own book. They have lots of doubts about their skills, their credibility and a hundred little more things. In this chapter, I’ll address how you can beat these false beliefs and finally write a book.

1 – Who the heck am I to write a book?

Most people think that they need some kind of writing degree or an MBA or a PHD to be able to write a book.

Let me tell you a quick story. When I was in high school, I failed English twice because I suck so bad at writing – it was in grade 8 and grade 9. The crazy thing is I had the same teacher in both classes! You want to hear something crazier? As I told you already, I make the majority of my income today through writing and self publishing books! That’s double crazy! Shazammm!

Another thing that I always hear people say is, who am I to write a book? I’m not an expert!

The truth is, you don’t have to be an expert of 30 years in your topic to write something valuable. If you can share your experience, your mistakes, failures and little successes – then you can write a book! In addition, you don’t have to write the ULTIMATE GUIDE/ULTIMATE RESOURCE on that topic. You just have to focus on one sub-niche and take it from there.

I myself have only been publishing books for less than 12 months, but that doesn’t mean that I don’t have something valuable to share. In this book, I give my very best and I expect it to be an awesome book regardless of the sales results.

2 – I hate writing

First of all, ask yourself. Do you really hate writing or do you just hate staring at a blank space?

If your answer is the latter, then I have the solution for you.

A – Write something about a topic you know by heart and are interested in.

B – Create a proper outline for your book so you’ll never run out of ideas to talk about.

Those 2 things are the key to smashing the blank page syndrome that is killing authors’ dreams around the world.

3 – I have nothing to talk about

Again, the solution is in the book outline. The book outline part of this book will have the longest discussion because it’s one of the keys to writing and finishing a book as fast as possible.

4 – I don’t know how to edit and format a book

I don’t either. I pretty much suck at grammar and spelling – like big time suckage. Good thing is editors and proofreaders are here to save us.

5 – No one will read it anyway

In the first step of “the blueprint,” I’ll teach you how to choose a topic where there are already hundreds or thousands of readers and book buyers.

6 – I am not “best-seller worthy”

Good news! You don’t have to be!

Most of the time, you don’t actually have to be a best-seller.

This all comes back to what your goal is. There’s a myth running around that if your book is not a best-seller, then your book is considered as a failure. Don’t believe this B.S.

Would it be nice to have a best-seller? Would I want every book I write to be a best-seller? Absolutely, but it’s not a requirement for success.

Those are the common objections that I hear from people who want to publish their own book. The key to successfully writing your book is to kill these demons and replace them with your self confidence and certainty that you can indeed finish writing a book.

Part 2

The Blueprint

The Blueprint

This part of the book is the heart and soul of the whole Self-Published Entrepreneur system.

I’m going to give you a 7 step blueprint to go from a book idea to a self-published book in 60 days or less.

Here’s the whole system in a nutshell

1 – Find a topic, narrow it down

2 – Outline Your Book

3 – Write the Book… Write it Fast

4 – Re-writing & Editing For Final Draft

5 – Create a Beautiful Cover

6 – Uploading & Optimizing for Amazon

7 – What to Do if You Absolutely Hate Writing

Ready? Let’s get started

Chapter 4 – Choosing a Topic & Narrowing It Down (Day 1-2)

What’s the purpose of writing a book if there will be no one to read it?

What we’ll do in this chapter is to try to narrow down our topic and choose the best niche for our book.

The market doesn’t have to be gigantic with millions of people.

The number of people that we need will depend on the goal of our book (which we set in the first chapter).

Obviously, if you want your book to be the main source of your income, then you have to find a market with hundreds of thousands of people.

If your goal is to build authority in your market and get more (corporate) speaking gigs, then a few thousand readers would probably do.

Again, you absolutely don’t need to be a bestseller! A best-seller doesn’t really mean anything unless you’re an NYT Bestseller (which is pretty damn hard to do).

 

4 Ways to Choose & Narrow down a Topic

Way # 0 – What do you know?

The first way to choose a topic is to write about something you already know about. There’s just no substitute in really knowing your topic by heart. Readers will know if you’re just blabbing your way through the book. Your words will be vague and it would feel like you have no idea what you’re talking about.

So I highly recommend that you start with a topic that you are an expert or have experience in.

I don’t want you to set limit for yourself, that’s why the other method will still be useful to you even if you already have a topic in mind.

Way # 1 – Choose One from Proven Markets.

The fastest way to find a profitable non-fiction topic is to choose one within the proven markets.

I compiled a list of these topics below.

The Biggest Niches

There are 3 MEGA NICHES and under their umbrella are the niches that we can target.

The 3 mega niches are HEALTH, MONEY and RELATIONSHIPS. At the moment, they are probably the source of 95% of income of non-fiction writers (I just invented that number!).

Health and Fitness

1.     Natural Weight Loss

As a society obsessed with weight loss, why not take advantage of this trend? The chemicals and pills industry won’t probably die soon but more and more people are looking for ways to naturally lose weight.

2.     Stress Management

We are stressed more than ever. The society takes pride in working 12 hours a day and people are seeing it as normal. That’s insane! We can create and write books that can teach people how to lessen their stress and be more alive.

3.     Muscle Gain

This is also a long-term trend that will continue to grow. In fact, some people are pretty much obsessed with gaining muscle. If we narrow this down, we can even come up with a gain six pack abs niche.

4.     Easy Exercises

I hate to say this but people are lazy. They don’t want 3 hour workouts. What they want are easy exercises that can be as effective as a 3 hour exercise. If you can teach them something like that then you have a winner.

5.     Fat Loss – Belly

The dreaded fat belly, girls hate it especially when it’s their own belly we’re talking about.

6.     Organic Foods

Everybody’s getting sick because of processed food stuff these days. People are starting to join the organic food revolution. Sooner or later, people will start to demand that their food is organic. Also, try to narrow this down and you can also come up with juicing fruits and vegetables, creating smoothie recipes, etc. Narrow it down even more and you will discover more hidden gold.

 7.     Natural Healing

Times are changing and we are going back to the old way of getting healed. Western medicine is dying and, in my opinion, the large corporations from the medical industries will try to kill this niche market. Don’t be afraid to go in this niche, good guys always win and people will realize how scammy the western medicine industry really is.

 8.     Any Specific Health Problems

If you can help people solve a specific health problem, it can be a huge money maker. Examples of these health (body) problems are candida and osteoporosis. If you can teach people the best practices to solve these problems, then you are in for a treat.

 Relationships & Dating

1.     Dating Advice

As humans, we are pre-wired to find a mate. In this modern society, we call it dating or trying to find a date. We want to meet people to find a mating partner. If you can help someone improve their dating life then you have another winner.

2.     Romantic Relationships

People want their relationships to be harmonious and at the same time exciting. Teach people how to get the most of their relationship.

3.     Marriage

Marriage is the ultimate relationship. It is a lifetime commitment to a person and fulfilling that commitment is pretty hard. If you can help these people build a stronger bond, it would be a great business to be with. You are helping people and you are earning money at the same time. What a noble way to make a living.

4.     Sex

Humans love to have sex. Teach them how to get the most out of it. Teach them how to find people to have sex with. Teach them the proper way to have sex. There’s a reason why porn is a billion dollar industry. People love sex.

5.     Conflict in relationships

It doesn’t matter if it’s conflict with family, friends, business partners, boyfriends and girlfriends, wives and husbands. Teach them how they can get through these conflicts and you will be rewarded. Remember, niches are problems. Solve them.

Under the umbrella of conflicts could also be the ultimate marriage conflict. Divorce. It is also a billion dollar industry.

6.     Parenting

Everybody wants to be a good parent. Teach parents how to be a good parent, and you will help their kids too.

7.     Psychology behind Relationships, Conflicts, People and Business.

Teaching the psychology of anything can help people understand why they do what they do.

 Business and Money

1.     Personal Finance

People are concerned more than ever when it comes to their personal finance. You can teach them how to save, how to budget, how to build their retirement account and how to get out of debt

2.     Investing

There are hundreds of niches within this niche. It could be investing in real estate, foreign exchange, investing in gold and silver, stocks, stock trading etc.

3.     Starting a business

There are hundreds of different ways to make money. It could be selling on eBay, teaching people how to make money as a freelancer. Other niches are affiliate marketing, making money through adsense and anything that teaches people to make money. If you have a business in a certain market, then teach others how to do it. One example is teaching them how to start a restaurant, start a hot dog stand. Whatever, there are millions of ways to make money.

4.     Marketing

Marketing today sucks. Most marketing agencies have no idea what they are doing, they just slap out ads and if it looks great on TV, they assume that it’s great advertising. What a disgrace. Real marketing should be based on trackable results. It’s called direct response marketing. If you can teach or apply this to any business, then you won’t ever be hungry.

5.     Career

People are losing their jobs. Nobody’s hiring anymore. If you can find a way to help these people, then you will be a very rich and happy person.

Find ways to build a better resume & teach them how to answer interview questions.

6.      Education in anything

This can involve teaching people how to code, teaching people how to sing, how to play the guitar. It could be anything, as long as people are searching for it.

Special Niches

Aside from these niches, there are niches that didn’t exist in the past that are available today. The very best example I can give you is the PREPPER niche. With the rise of popularity of The Walking Dead and all those zombie movies, people are starting to prepare for it. It may sound silly to you but these people are irrationally passionate about these things. It’s not just zombies by the way, it could be a certain disease or a nuclear war. It could be anything.

I swear my neighbor is a vampire. Oh, that could be another niche, eh?

Way # 2 – Amazon Bestsellers

One of the most common ways to find profitable book topics is to look at current bestsellers.

It’s really simple, just go to Amazon Kindle’s bestsellers and dig deep through the topics.

In the business and money section, I found this:

If there are books under #20,000 on the PAID Kindle Store, then it’s a good sign that the topic is profitable.

 

Hmm, seems like people are interested in books about writing, publishing, outlining a book, etc.

Hence, this book was born!

This is the exact method I used to find my own topic!

Am I sure that this book is going to make money?

Of course not!

But at least I’m giving myself a fighting chance of making money by choosing a proven bestseller topic.

Way # 3 – Clickbank

Clickbank is one of the largest sellers of information products, eBooks, audio books, DVD courses, etc.

It’s all here!

Just like the Amazon bestseller method, we will go to

https://accounts.clickbank.com/marketplace.htm

and find some products that are really selling well.

Go and search for a random topic (doesn’t really matter what you type)

 

Then choose POPULARITY

 

Looks like the diet market is making a killing today.

Why not write another diet book? You can also search for higher GRAVITY.

The higher the gravity, the better. It means affiliates are making money in that niche.

Way # 4 – The 3 Letter Word Method

I want to give you a killer tip.

It’s a 3 letter word and it has the potential to make you a ton of money.

Ready? Here it is.

SEX

If you write something about sex, it will most likely sell!

 

Humans love sex and it’ll always be one of the most profitable topics ever.

Go on and write something about it.

You can even expand to the FICTION market if you want to. The EROTICA niche is really “on fire” right now. Since the rise of Fifty Shades of Grey, authors are now cashing in on this million dollar topic.

Narrowing Down

Once you got your niche sorted, it’s time to narrow it down even more.

So instead of focusing on let’s say “organic food”, why not narrow it down to “Organic foods -> Organic foods preparation for our kids -> Organic foods that kids love and are easy to prepare”.

Now, that’s a more targeted niche. I’m not saying it’s a good niche. I’m just giving you an example of how to narrow down your target market.

Remember, when choosing a niche, SELL WHAT THEY WANT.

What people want in organic foods is for it to be:

1.     Easy to prepare

2.     As cheap as possible

3.     They can still eat their favorite foods (organic style)

If you can give them these 3 things, then you’ll have a better chance of creating a successful book.

Let me give you another example on how to narrow down a niche.

Let’ say we want to write a book about PRODUCTIVITY.

But, “productivity” alone is such a huge topic.

Why not narrow it down and give it a little bit of a twist.

If I’m writing about productivity and my goal is to get speaking gigs, then I would write something about:

OFFICE PRODUCTIVITY

This one’s a pretty famous topic and would likely book you a lot of speaking gigs in the corporate world.

Now, office productivity is a pretty boring topic. That’s why I will add a little bit of a twist into it so I would rather talk about “How to leave the office earlier” or “How overtime sucks.”

It’s the same topic but with a different angle of attack.

Now, our topic is narrowed down and is quite exciting.

Again, give people what they want!

The final title of our book may end up as:

OVERTIME SUCKS

How to double your office productivity, get things done and always leave the office by 5pm

See what I did there?

Copy that way of thinking about niches and you’ll do absolutely awesome with your book.

 

Chapter 5 – Outlining Your Book (Day 3-5)

I always wanted to write a book, and obviously, you probably feel the same (since you’re reading this book), but the thought of spending hours and hours of my time typing on a computer sounds horrible. That was before I discovered the EASY way of outlining my book.

The 7 easy steps that I’ll teach you cut my writing hours in half. I was able to finish my books at a faster rate because I outlined my book properly. Think of this chapter as the sub-blueprint to “The Self-Publishing Blueprint”. It’s a sub-system inside a system.

Here are the steps to outlining a non-fiction book.

1 – Find out what they want

2 – Do the numbers

3 – Brain dump

4 – Arrange the Topics

5 – Add the sub-topics

6 – Remove the Fluff

7 Revise the Final Outline

 

For you to understand the concepts much better, I will provide examples on how to do each step. So you’re not just getting theories here, you’re going to get firsthand experience of how to actually outline a book.

 

Alright, ready to get started?

 

Turn to the next page.

 Step 1 – Find out what they want

 

The first step that we need to take is to find out what they want and what they don’t.

 

How do we do it? I’m glad you asked.

 

We go to Amazon.com and type a topic that we want to write about.

 

Let’s say we want to write about “Affiliate marketing for beginners

 

I would search for it on Amazon and open different tabs for books with a lot of 4 and 5 star reviews.

 

 

 

What I would do next is read some reviews from their readers.

I’ll read positive reviews first and list some of the good things that pop out in most of these positive reviews.

 

Say for example, in the second and third book above, I found common positive reviews that says the book is:

 

-         Good for beginners

-         Explained the basics well

-         Step by step

-         Easy to follow

 

For the negative reviews, readers don’t like:

 

-         Bad formatting

-         Not much content and full of fluff

 

If you want to get more detailed information about what your readers want, I would suggest that you read as many reviews as possible. It’ll definitely be worth your time to do more in-depth research.

             

By doing this simple exercise, you’ll have a better idea of what your readers want in a book (in this case, a book about Affiliate marketing). Your list of good and bad will also guide you as you write your book because you now know what they like and what they don’t like in a book.

 

The next thing that I’ll do is find more books about the topic and then save their product listing links. You’ll need it for the next step.

 

Substitute:

Another thing that you can do is to interview an actual client/target market and ask the following questions:

A – What would the perfect book for this topic look like? What are the main points that you want to be discussed in that book?

B – What are the possible reasons why you would make a negative review for a book in this topic?

C – Is there any ideal number of pages that would make you say “this book is worth it”?

D – Would you buy the book and recommend the book if I write something that covers everything you want in a book (for this topic)? – Obviously, they will say yes, but you still want to re-confirm and know their answer personally.

 

Step 2 – Do the numbers

 

The next step is to know your numbers.

 

For this step, you have to answer the following questions.

 

How many chapters do I need to put in the book? How many pages?

How many chapters is too much?

 

How long should your book be (in words)?

 

How long would it take me to write this book?

 

Now that you know these questions, let’s go back to my example from a while ago. Also, we’ll answer the questions above one by one.

 

How many chapters do I need to put in the book? How many pages?

 

We can’t just come up with a random number, that’s why we need those Amazon product links that I asked that you save a while ago.

 

Open those other books and look at their previews.

 

Check out at least 5 books, see how long those books are and how many chapters they have. Make sure that you chose only highly-rated books.

 

5 Chapters – 30 pages

 

 

9 Chapters – 60 + pages

I’m not going to put all of the books here, but on average, I found out that a highly rated book in this topic comes in at around 5-8 chapters and averaged 45+ pages. I also think that any more than 9 chapters is a bit too much. With these numbers in hand, I decided that I would write a 6 chapter book at around 50 -70 pages.

 

How long should your book be (in words)?

 

Most readers today prefer to read shorter non-fiction books. Also, they like a book that is only about a specific topic. I found those statements to be true especially if you are intending to publish your books on Amazon KDP.

             

With that being said, a good non-fiction Kindle book would have 15,000 to 30,000 words.

 

How long would it take me to write this book?

 

It’s important to know how long it will take you to write your book. Not all of your books are going to make money, that’s why you may as well write as fast as possible and write as many books as possible. However, if the goal of your book is to build authority in your market, I suggest that you take your time in writing your book.

 

Let’s say that your book will be at 15,000 words.

 

If you write 500 words a day (very possible -in fact, this is normal), even if you’re doing it part time, you’re going to finish your book in 15 days!

 

That “impossible book” is now just less than 15 days away!

 

Of course, you still have to edit the book and add covers and stuff, but the actual writing of the book would only take you 30 days or less. A lot of people will be happy to finish one book in a year!

 

 

Step 3 – Brain Dump

 

So now you have a topic, you know what the readers want and you know how many pages, chapters and how long will it take you to write a book. It’s time to do a brain dump.

 

This is the step where you put everything you know in a piece of paper or where ever you like.

 

This is called the brain dump but in reality, you really don’t have to think at all. You just copy and paste all the topics on the books from Amazon and then you’re up to the next step.

 

So how do we do it?

 

Again, our topic is AFFILIATE MARKETING.

 

According to our research, these are the topics that we CAN put in our book.

(See the pictures below – it’s where I got these ideas)

 

-         How to make money online

-         Why affiliate marketing?

-         What is affiliate marketing?

-         Buying domains

-         Creating a website

-         Physical products

-         Digital products

-         Ways to get traffic

-         Ways to get started with affiliate marketing

-         Keyword research

-         Product research

-         Niche research

-         Tracking

-         Search engine optimization

-         Email list building

-         Affiliate site examples

-         Affiliate marketing FAQs

Picture references:

 

 

 

 

 

 

 

 

Step 4 – Arrange Your Topics

 

Finished the brain dump? It’s time to arrange your main topics.

Remember, I decided that I’ll have 6 chapters in my new book.

 

I would assume that you know your topic very well or at least you have a pretty good idea of what your topic is all about.

 

Before we arrange our outline, let’s answer two more questions.

 

WHAT IS THE ACTUAL GOAL OF MY BOOK?

 

If you know the goal of your book, then you’ll have a clearer idea of the steps that your readers need to see to achieve that goal.

Let’s say that my goal for the book is:

 

To give readers a step by step plan to make an extra $500 per month via affiliate marketing.”

 

It would be a great idea to tell your readers about this goal in the introduction of your book.

 

HOW MANY WORDS WOULD IT BE PER CHAPTER?

 

Since I chose a 6 chapter book with 15,000 words, every chapter must have at least 2,000 words. Here’s how I came up with that number.

 

Title, Introduction, copyright page, etc. - 1,000+ words

Chapters 1 -6 - 2,000+ words each – 12k – 13k words

Summary – 500 words

Conclusion – 500 words

 

Of course, those are not FIXED numbers; you can write a longer chapter for chapter 1 and then a shorter one for other chapters. The results may vary depending on your topic.

 

Now that we have gotten those questions answered, let’s start outlining.

 

My book could look like this:

 

Please take note that most of the things that I will write in my book outline will come from the brain dump that I did from the BRAIN DUMP step.

AFFILIATE MARKETING FOR BEGINNERS

A Beginner’s Step by Step Guide to Making Money via Affiliate Marketing

 

Table of Contents

 

Introduction

 

Chapter 1 – Why Affiliate Marketing

 

Chapter 2 – Basics of Affiliate Marketing

 

Chapter 3 – How to Find Your Niche

 

Chapter 4 – How to Create a Website

 

Chapter 5 – Getting Traffic via SEO

 

Chapter 6 – Expanding and Building an Email List

 

Summary & Conclusion

 

Now that I’ve got an outline of my main topics, it’s time to expand this outline by adding my subtopics. I don’t recommend that you start writing without adding your sub-topics first. Don’t be in a hurry to do this! Take some time when it comes to writing your outline. It’s going to be easier to write once you have a complete outline for your book.

 

Step 5 – Add the subtopics

 

We’re going to add sub-topics to our main book outline.

 

Here’s how I would do it. I would get the ideas again from the BRAIN DUMP.

 

Obviously, the introduction doesn’t need any sub-topic, so we’ll start with chapter 1.

 

What I would do is choose at minimum of 3 sub-topics for every main topic.

 

Chapter 1 – Why Affiliate Marketing

Chapter 2 – Basics of Affiliate Marketing

Chapter 3 – How to Find Your Niche

Chapter 4 – How to Create a Website

Chapter 5 – Getting Traffic Via SEO

Chapter 6 – Expanding and Building an Email List

 

 

Chapter 1 – Why Affiliate Marketing

 

What are the important sub-topics that need to be covered in this chapter? Again, what are the things that are important for the readers to learn? (You will answer these questions for every main topic or chapter)

 

I came up with these:

 

-         Easy to get started

-         Very little capital needed

-         Passive income

 

Chapter 2 – Basics of Affiliate Marketing

 

-         What is affiliate marketing?

-         Definition of different terms

-         Overview of the whole process

 

Chapter 3 – How to Find Your Niche

 

-         What are the profitable markets?

-         How to find a niche

-         Keyword research

 

Chapter 4 – How to Create a Website

 

-         Why Wordpress?

-         How to create a Wordpress website from start to finish

-         Plugins, premium themes, extras

 

Chapter 5 – Getting Traffic via SEO

 

-         What is SEO?

-         Step to a successful SEO website

-         Advance SEO

 

Chapter 6 – Expanding and Building an Email List

 

-         How to make more money on affiliate marketing

-         How to build an email list – the process

-         Tools for email list building success

 

VOILA! We have our outline ALMOST finished. It may need some extra revision but it looks good to me. I just followed the simple steps that I laid out to you.

Step 6 – Remove the Fluff

 

Step 6 and 7 could be the easiest steps if you actually followed STEPS 1- 5. Step 6 is just about removing the fluff. You just can’t put anything in that comes from the BRAIN DUMP. Some of the topics there may not be suitable for our specific topic, in this case, AFFILIATE MARKETING FOR BEGINNERS. In the last chapters of my book, I plan to put in some advance stuff about List Building.

 

I will now ask myself, is it OKAY if I put some advanced stuff in the last chapter considering that my book is about affiliate marketing for beginners? I say yes because some readers may have actually already read some of the stuff that I will teach about in other books. I’m not really catering to them with this book but it’s nice to give a short overview of the advanced stuff. Also, even beginners would like information about the next steps after the basic stuff.

 

If you’re pretty confident about your outline, let’s go to the next step which involves finishing your FINAL OUTLINE.

Step 7 – Revise the Final Outline

 

Before you finish your outline, you may want to think hard first about the possible additional information that you can put into your book.

 

For my outline, I realize that it would be awesome to add RESOURCES, EXAMPLES OF AFFILIATE MARKETING WEBSITES and an AMAZON REVIEW REQUEST.

 

So in the end, my outline would look like this:

 

Introduction

 

Chapter 1 – Why Affiliate Marketing

 

-         Easy to get started

-         Very little capital needed

-         Passive income

 

Chapter 2 – Basics of Affiliate Marketing

 

-         What is affiliate marketing?

-         Definition of different terms

-         Overview of the whole process

 

Chapter 3 – How to Find Your Niche

 

-         What are the profitable markets?

-         How to find a niche

-         Keyword research

 

 

Chapter 4 – How to Create a Website

 

-         Why Wordpress?

-         How to create a Wordpress website from start to finish

-         Plugins, premium themes, extras

 

Chapter 5 – Getting Traffic via SEO

 

-         What is SEO?

-         Step to a successful SEO website

-         Advance SEO

 

Chapter 6 – Expanding and Building an Email List

 

-         How to make more money on affiliate marketing

-         How to build an email list – the process

-         Tools for email list building success

 

Summary

 

Example Websites

 

Review Request

 

Conclusion

 

Resources

 

And that is our finished outline! Just follow the 7 steps and you’ll come up with a pretty neat outline to guide you in writing your book.

In the next part, I’ll teach you 5 creative ways to outline your book.

5 Ways to Outline Your Book

 

What I will show you are 5 different ways to outline your book. Please take note that these ways are just that, ways to outline a book. They are different but the result should always be the same.

 

I decided to add these outlining methods because most people are different. It’s up to you to decide what method you want to use for yourself.

 

 

1 – Pen & Paper

 

 

This is probably my favorite way of outlining a book. There’s just something about putting ink on paper. I feel like this is the most effective way of outlining for me. Yours will probably be different.

 

Follow the same step by step guide that I laid out in the outlining blueprint. The process will be the same except that you’ll probably have to write and erase (cross out) some topics when it comes to your revision step.

2 – Blogpost

 

 

Most non-fiction writers that I know of are also bloggers. If you have a lot of posts on your blog, you can re-purpose your posts into a new book!

 

Some people will tell you that this is a stupid idea. Your current readers will be pissed off. Well, some will and some won’t.

 

What you have to realize is that Amazon is a whole different animal. You can reach hundreds if not thousands of new readers because of your book.

 

This is the exact thing that James Altucher did with his book, Choose Yourself (Wall Street Journal Bestseller). He compiled and re-wrote his blog posts into a new book, and guess what? People love it!

 

Other famous authors who did this are Steven Levitt and Stephen Dubner, of “Freakonomics” fame. Freakonomics is not a collection of blog post. But their new book, When To Rob A Bank is.

 

Once you have compiled your blog titles, arrange them based on the topic that you want to write about. Then you have to cut the fluff and throw away the unrelated blog posts.

 

3 – Mind-mapping

 

 

One of the best ways to outline your new book is through mind-mapping. It’s basically a combination of words and a diagram that visually organizes a topic or a theme.

 

Here are some mind-mapping programs that you can use.

Some are free and some cost a few dollars or so. In addition, you can also create a written mind-map yourself.

 

https://bubbl.us/

 

http://www.mindjet.com/

 

 

https://www.mindmup.com/

 

https://www.mindmeister.com/

 

Hand written mind-map

 

 

 

4 – Scrivener

 

 

A lot of authors love this software. It’s not only great for outlining but also for writing the whole book itself. Sometimes, too many topics and sub-topics may confuse authors. This is where Scrivener comes in. It can help you organize your thoughts and properly create an outline for your book.

 

It also has a feature called “synopsis card,” for a non-fiction book, where you can enter your sub-topics and a write some brief details about them.

 

Oh, another awesome feature is that it saves your work every few seconds so there’s no need to go crazy when something goes wrong.

 

One more awesome feature I really like is that you have a word tracker for a project, so you can stay accountable and you’ll know your progress.

 

 

5 – White Board

 

One of the most creative ways to outline a book is by using a whiteboard.

 

 

What’s awesome about a whiteboard is that it gives you a sense of freedom to write whatever comes in your mind. You can always erase the unneeded stuff.

 

I also suggest that you use different colors of markers. Use black for the main topic, blue for sub-topics and red for some important notes.

Congratulations on finishing your outline! Ok, half the battle is won. You got the information that you need to finally write your own book. In the next chapter, I’m going to teach you exactly what to write in your book.

Chapter 6 – Actually Writing the Book (Day 5 – 45)

Guess what? The book’s not going to write itself.

You actually have to find a place for writing, sit down and make your brain poop words of wisdom into the word document (or whatever writing software you’re using).

If you did your outline, then you shouldn’t be staring at a blank space right now, so you should be able to write something. Remember, you’re just doing the first draft; it doesn’t have to be perfect. Just write everything that comes to your mind and do not edit your book while you’re writing it.

One of the biggest mistakes that you can do is to edit “on the go”. You won’t finish your book that way. You have to let go of the feeling of getting it perfect. It’s the first freaking draft. No one’s going to read it anyway, except you!

On Research

I will assume that you are already an expert in your topic and you really know what you’re talking about. But, I still want you to do the following research. It’ll help you make sure that you’re hitting the right “reader points” and are giving them what they want.

Here are the questions that I need you to answer;

#
p<>{color:#000;}. What do people like to read in my topic?

#
p<>{color:#000;}. What people don’t like to read in my topic?

#
p<>{color:#000;}. What are readers’ FAQs regarding my topic?

#
p<>{color:#000;}. What are other books related to mine lacking? What is it that those books need to address more? (then put it in your book)

Here are 3 resources to help you answer these questions;

1 – Read book reviews

Go to Amazon and read the reviews of your competitor’s books. Pay special attention to the negative reviews since you’ll find what readers love to see in a book.

2 – Search on Yahoo Questions

I’m not really sure why only few writers do this but I do consider this one a goldmine. If they are asking it in Yahoo then it is quite possible that there are also other people searching and asking about those same concerns. If people are asking it over and over again, then you really must address it in your book.

3 – Ask your current audience

If you have a list of people, no matter how big or small, send out a survey and ask them what they want to learn about. Tell them that you’re currently writing a book and would like to know what they want to see more about in your topic.

The Why, What & How Formula

So you have your outline, you did your research, you have a working title and you were able to do a brain dump. It’s time to write your book!

Well, it turns out that humans learn in different ways. Apparently, it is called “Cognitive learning system of the human brain”. Sounds fancy to me, but in “earthling” terms, it just means we learn via WHY, WHAT & HOW.

Let me explain.

This book is actually a combination of three.

Some chapters have some WHY, WHAT & HOW behind them. Some only have WHY, some only have WHAT and some only have HOW.

There’s really no logical reason behind it, it’s just the way I write and the way I structured the book.

You’re probably a bit confused, so let me explain further.

When you’re writing your book, don’t just hit the HOW hot button.

This is how you’ll write a book if you’re just doing the HOW learning system.

Let’s say you’re teaching people how to make a green smoothie shake. This is how you’ll normally write it.

“You simply put the banana, some green apple and a couple of cucumbers in the blender – blend it and you’re done!”

If you’ll apply the ENTIRE learning system, you would say something like this.

“If you want to get higher energy levels in the morning, then you gotta drink a SUPER GREEN SMOOTHIE . Well it turns out that the combination of banana, green apple and cucumber produces the most nutrient-packed smoothie you could ever drink .You simply put the banana, some green apple and a couple of cucumber, add some ice in the blender , and BOOM! Blend it and you’re done.

It gets a little bit more interesting and you get to add more “actual” content and are not just fluffing your way to the end of the book.

Now, you cannot always do this to all of your main points but use the system as much as you can. Another substitute to stating facts (on why), is by telling stories related to that sub-point.

If you want to see this formula in action, go back to chapter 3 and you’ll see that this system of writing was printed all over it in a subtle way (via stories).

Additional Tips in Using the What, Why & How Formula

When you use this formula, keep the following statements in mind:

1 – Tell me what I need to know (WHAT)

2 – Tell me why you’re telling me what you’re telling me (WHY)

3 – Tell me how to do what you’re telling me to do (HOW)

NON-FICTION BOOK TEMPLATES

I believe that it is much easier to write a good non-fiction book than a good fiction book. A fiction book has too many moving parts and it’s pretty hard to outline compared to a non-fiction one, which just focuses on one main topic and sub-topics behind it.

Now, why the heck I am saying this?

Simple.

Because, what I’m going to show you will make your life even easier!

I’m going to make this as cut and dry as possible. It’s going to be short and sweet.

If you absolutely don’t know where to start with your non-fiction book, these three templates would be particularly useful in guiding you to writing your first book.

Note:

Some chapters may vary depending on your topic and how you want to attack the book. This is just a guide, an overview if you will. Be careful in following it too much, because you may lose your creativity along the way. If you’re creative enough, you can also combine the three and create your own interpretation of the templates.

Template # 1 – The Industry Disruptor

BOOK TITLE

Introduction

1 – Define the problem of your topic. Tell the readers the challenges, problems and the ‘reasons why’ behind the book.

2 – Tell them that the old way of doing things is over.

3 – The next step is to tell them where we are moving from. What is the change that we need to apply in order to get better results/solve our problems/survive in the new world.

4 – Give them a quick story of your failures and successes regarding your topic.

5 – Tell them that it is possible. It is possible to succeed. It is possible to achieve their desired results. It’s possible to achieve the goal of whatever your topic is.

6 – Give them reasons to keep reading and what will they learn.

Chapter 1

1 – Give them the current state of whatever you topic is.

[_ For example, if you’re writing about fat loss, then tell them some statistics about how 90% of Americans are overweight. _]

2 – Tell them a little bit about the history of your industry. What happened before the big change? Why are we in this current state?

3 – Tell them the BAD NEWS

For example, again, if you are writing about fat loss, tell them that it’s actually getting worse.

4 – Tell them who WINS and who LOSES in the big shift that is happening.

For example, continuing the fat loss example, tell them how a group of people are starting a revolution against junk food (the winners) and how those who are not adapting fast enough (the losers) are going to continue to gain weight and possibly die early.

5 – Tell them the GOOD NEWS

If there’s bad news, then there’s also good news. Ask them to join the WINNERS if they want to solve their problems, achieve success, or get whatever results they want to get.

Chapter 2

This is the part where you tell your story of failures and successes.

Also tell them your story of finding the solution behind the main problem in your book.

After that, you can also share stories of success of your students or other people.

Then tell them why all of this matters to the reader.

For example, now, you might be asking. You failed, you found the cure and you’re OK now. Why in the world does this matter to me?

It matters because I’m going to help you solve your problems. In this book, I’m going to share with you the exact blueprint that I follow to be able to have success in my life. By following the blueprint that I will teach you, you’ll be able to cut your learning curve in half.

Chapter 3

This is the part where you’ll give them a framework or a blueprint of the whole process of achieving their desired results.

Just give the readers an overview and a brief explanation of each step.

Chapter 4 onwards

You’ll discuss the steps one by one and give an in-depth explanation of each step.

Add sub-points or sub-steps behind those steps.

This is where you’ll be able to use the WHY, WHAT & HOW formula.

Last few chapters/Conclusion

Give them a recap of the whole book and give them action steps to take after reading the book.

The conclusion can be a motivational close, you should urge them to take action and do whatever it takes to succeed.

TEMPLATE # 2 – The Short Kindle Template

This next template is perfect for short how-to books on Kindle, they are usually 40-60 pages long…or short.

TITLE

CONTENTS

Introduction

Tell them what they will learn, what they can expect and introduce yourself. You could also tell your story and relate it to the reader’s goals.

Chapter 1 & 2

Give them a brief overview of the topic.

Tell them about the big problem when it comes to achieving the reader’s desired result. Give them an overview of the solution.

Another thing that you can do in this chapter is to show them a framework or a step by step blueprint of how they will be able to achieve their desired result.

For example, if they want to learn how to make money via Garage Sales, then tell them the steps on how to do it.

Step 1 – (briefly explain)

Step 2 – (briefly explain)

And so on.

Note: You can also give them the framework on the next chapter instead of putting the whole overview and the framework into just one chapter.

Chapter 3 – Chapter 7+

Discuss the steps one chapter at a time. If you have 5 steps in your framework, then obviously you have to write Steps 1 to 5 from Chapters 3 – 7.

In the beginning of a chapter, give them a brief overview of the step and tell them why that step is crucial for achieving their desired result. After that, you can proceed with the HOW-TO instructions.

Pro Tip: Don’t just tell them WHAT TO DO & HOW TO DO IT. Tell them the reasons WHY you’re telling them what you’re telling them.

For example,Topic: How to research book competition

ORIGINAL: You just have to go to Amazon and read negative reviews.

REVISED: You just have to go to Amazon and read negative reviews. It turns out that most authors don’t do this kind of research. By reading negative reviews of books related to your topic, you’ll be able to find out what people want and what they hate in your topic.

Conclusion

Summarize your main points and give them a motivational close. Ask them to take the challenge and to take action.

Template # 3 – The Story Teller

This is pretty much the same as the other 2 templates except that you are making your points via a story and then you summarize your main points at the end of every chapter. This one also requires more time for research but what I notice is that most non-fiction bestsellers are written this way.

This is how books from the likes of Robert Greene, Malcolm Gladwell, Sun Tzu and Ken Blanchard are written.

I highly recommend that you read any of Robert Greene’s books in order to understand this template much better.

TITLE

CONTENTS

Chapter 1 – Overview

OVERVIEW STORY – the main point of the book

Summarize main points

Chapter 2

Steps to achieve the main point of the book (via stories)

Summarize steps at the end of the chapter

Chapter 3 onwards

Stories about the step or sub-point that you want to discuss

Then summarize key points

Conclusion

A story to summarize all the main points and steps in the book

Action Steps

Author’s Notes – Any important points that you want to tell the readers

Chapter 7 – Shitty First Drafts, Re-writing & Editing For Final Draft (Day 45 – 55) (Step 4)

I don’t care if you’re Stephen King or an Einstein genius. Your first draft will almost always be shitty.

I don’t mean that in a bad way though. That’s just how it is. You need to give yourself some permission to suck! Most guys would go crazy over little things but do not give credit to themselves for their small successes.

The key, of course, is to re-write, edit, proofread and hire an editor, to benefit from the look of fresh eyes on your new masterpiece.

The first 10-20 books that I published on Kindle have some 1-2 star reviews on them. You want to know why? Because I made my first draft my last draft!

Crazy mistake. I was just too damn lazy at that time and I had no money to pay for editors and proofreaders and what not.

For this book, I would probably spend no less than $200 to make sure that my grammar, spelling and book structure makes sense.

Here are the exact steps that you need to take after writing your first draft.

1 – Take a Step Back

Leave it alone for 3-7 days. Don’t even think about it! Go have a small celebration; you’re now officially a writer! You just finished your book and now you’re ready to beat the world! You’re on fire baby! You’re on fire!

2 – Re-write

You’ll find a shitload of errors in your book like grammar, spelling, stories that don’t make sense, wrong examples, passive verbs, etc.

Instead of re-writing the book by finding those problems all at once, focus on just one area of emphasis at a time.

2nd draft – grammar

3rd draft – spelling

4th draft – stories, supporting details, and facts.

5th draft – Fix the step by step instructions and make sure that they are clear

6th – Proof read the whole book and edit the whole feel and structure of the book if you have to

3 – Hire a copy editor

Whatever happens, do not miss this step. It would always be ideal to have another set of eyes look over your manuscript.

Even if you have already re-read and re-edited your book 100 times, your copy editor (an experienced one obviously) will always find something that you can fix or change in your book. It could be your grammar, your spelling or whatever.

You can usually find cheap copy editors that will do a decent job for as low as $60 and above, depending on the length of your book.

I recommend that you start with a friend or business partner referrals. If it seems too expensive for you, then you can hire freelancers on fivver.com, elance.com or upwork.com.

Chapter 8 – Thou Shall Judge A Book by Its Cover (Day 45-55)

This is where most self-published people mess up.

So they finish a book, put their heart and soul into it and they do the cover themselves just to “save money”. Big mistake. Unless you’re a Photoshop expert or you’re absolutely broke, try to move away from designing your own shit.

Whether you like it or not, your book will always be judged by its cover, so you might as well use an amazing one.

A good cover shouldn’t cost you much; $100-$300 cover is acceptable and will usually give you a bunch of covers to choose from. If you want a more premium cover, it would cost you from $200-$1,000+.

What does a great cover look like?

The answer is, it depends.

Your covers will always depend on the market and the current covers available in the market.

There’s a difference between a cover that sells and a cover that impresses.

IMHO, these are the most important aspects of a great cover.

A – It must stand out

You can’t have a cover that already looks like the ones your direct competitors have.

B – It must speak to your market

If you chose a good designer, they should be able to give suggestions on what covers would be best for your book. Pick something that is related to your niche and your title.

C – It should have a look and feel of premium design

This one is hard to explain but you’ll always notice a premium cover when you see it

How to find designers

Here are 3 of the best ways to get absolutely stunning covers.

1 – 99designs.com

What I like about 99designs is that dozens and dozens of people apply for a job, they design your cover and you get to choose from a bunch of covers. If you feel like you can’t choose one designer, 99designs will refund your money immediately.

2 –Upwork.com & Elance.com

You can also hire designers from Elance and Upwork. The cost may vary depending on the experience level of the freelancer. Some will charge you $50 and some will charge you $300. Before hiring a freelancer, make sure that you check their portfolio first and ask they design it themselves or work with a partner. In addition, ask them if they have previously done some covers related to your market, if they ’re active in giving you suggestions, then it’s safe to say that they are legit.

Also, before you hire a designer, make sure that you have a pretty good idea of what you want your design to look like. I suggest going to Amazon and randomly searching for different non-fiction topics that aren’t related to your niche. You’ll usually find a lot of good covers that you can copy or get inspiration from.

3 – Referrals

If you’re an expert in your market, then you probably have some friends or partners who may have already published their own books. Why not ask for a referral? Tell them that you just finished your new book and you want an absolutely stunning cover for it. Also, don’t be cheap about it – tell them that you are willing to pay top dollar as long as it is a premium cover.

4 – Fiverr

This should probably be your last option. Only use this one if your budget is really tight. There are many great designers in Fiverr, just make sure that you’ll choose a highly-rated freelancer.

Choosing Your Book Cover

I’ll be honest with you; I’m no book cover expert. So my advice to you is to just pick something simple and something that speaks to your market.

One thing that you can do is to test your covers by getting 3 designs and asking your list (your friends, family, current customers, business partners) to choose one. Tell them that you are launching your new book soon and you can’t decide on what cover to use. You don’t have to email the whole list, 10-20 people will usually do.

If you want more ideas for awesome covers, you can check out this link: [+ http://www.creativindiecovers.com/coverdesignsamples/+]

(I am not in any way affiliated with that website)

Chapter 9 – Uploading & Optimizing Your Books (or How to Increase Sales Even Before You Publish Your Book) (Day 55-60)

NOTE 1: I would assume that you already have a KDP account. If you don’t, you can register for free – https://kdp.amazon.com/. When you upload your book, you’ll just use the KDP uploading tool inside and just follow the instructions. If you want to publish your book on paperback (for free), you can use www.createspace.com which is also owned by Amazon.

NOTE 2: I will teach you the “techniques” behind the uploading process but not the “technical” part itself. You can learn that by simply watching a 5 minute YouTube video.

I was not actually planning to include this chapter because I was thinking that it’s pretty much self-explanatory. But I thought to myself, I will be doing a huge disservice to my readers because what I will teach you are the exact action steps that will increase your book sales even before you publish. Let me explain.

I create a process called “Kindle SEOing” which basically means editing some stuff inside the uploading process and making sure that our listing is Amazon-optimized. By doing the Kindle SEO process, we’ll get a better chance of making the book stand out and get more initial downloads or sales.

What I’m going to reveal to you is not new. It has been done over and over again by a few people who know how to test and experiment. Lucky for you, I’m one of those people! I always tend to think that there’s got be another way of doing things. The result of those simple testing is KINDLE SEO.

What is Kindle SEOing

In a nutshell, Kindle SEO is about tweaking some little stuff about different things like; the title, keywords, author name, etc. If that does sound confusing to you, don’t worry, I’ll give you a detailed step by step process to do it later.

The information that I’ll give you is very simple. In fact, most of these are so simple, some people just ignore them! Big mistake! In Amazon – more specifically KINDLE BOOKS – a combination of the smallest tweaks are the ones that make the biggest difference. That’s what this chapter is all about. One simple technique may not double your sales, but a combination of them can.

BENEFITS OF KINDLE SEOing

*
p<>{color:#000;}. You’ll get higher ranking on Amazon’s search engine (which gets you more traffic and sales)

*
p<>{color:#000;}. You’ll get a wider audience and more readers

*
p<>{color:#000;}. You don’t have to worry about people not finding your books from oblivion

In the next page, we’ll start with the first tweak – It’s the simplest and easiest method to increase your Kindle sales.

1 – Title – Subtitle

A lot of Kindle publishers do not use their title and subtitles effectively (SEO-wise).

They just slam a title and voila! They think that the sales will automatically come.

Let’s say you are writing about “TIME MANAGEMENT FOR BUSINESS”, instead of making your title general, think of a title that is more specific and “popular”.

Before you write your title, know first what people are looking for.

That’s where keyword research comes in.

For this part, we will use the Google Keyword Planner. Why? Because if people are searching for it in Google, then they are also probably searching for it on Amazon.

Go to https://adwords.google.com/KeywordPlanner

And search for “TIME MANAGEMENT” or whatever your topic is.

Then click GET IDEAS.

You will see tons of results for keywords related to your topic.

 

What I want you to do is download these keywords and then come up with a title with some of the keywords that you have.

Examples I came up with after doing my keyword research:

TIME MANAGEMENT SUCKS: Do This Instead (challenging, has an edge on it)

DAMN IT: Time Management Skills For Those Who Don’t Have Time (targets people who don’t have time – Duhhhh!)

Another way to go deeper is to search for popular topics under time management.

It could be procrastination, outsourcing etc.

I’ll choose PROCRASTINATION

Some titles I came up with just by looking at these results for 30 seconds.

STOP PROCRASTINATION FOREVER: How to beat procrastination, do what you need to do and live a life of freedom

HOW TO AVOID PROCRASTINATION: 7 Devils That Stop You From Achieving Your Full Potential

OFFICE PROCRASTINATION: How to avoid procrastination, get things done and leave the office by 5pm.

2 – KEYWORD STUFFING

When you upload your book, make sure that you take advantage of the 7 keywords that you’ll use.

What I would usually do is some “keyword stuffing”.

So instead of typing only 7 keywords, I can now expand my keywords to 14 or more!

Say my book is about making money through eBay.

I would make a list of my top 7 keywords first.

make money through eBay

how to sell on eBay

eBay marketing

online selling eBay

eBay selling

home-based business eBay

sell more on eBay

So those will be my base keywords.

What I will do next is to “think like a reader.”

I’ll ask myself, if I am the reader of this book, what are the search terms I will type into Amazon?

Remember, most people are not really searching for an eBay selling book. What they are looking for is a way to make extra money or a way to quit their job!

Hmmm.. it could be

How to make money online

Home-based business ideas

Ways to make money online

Fastest way to go from zero to $1,000 per month

And many more…

The next step is to add these keywords and mix them into your BASE keywords.

Your keywords will now look something like this:

make money through eBay, how to sell on eBay ,eBay marketing online selling eBay eBay selling, home based business eBay ,sell more on eBay How to make money online ,Home based business ideas Ways to make money online ,Fastest way to go from zero to $1,000 per month

It still counts as 7 keywords!

By doing this, you’ll be able to rank more keywords in the Amazon search engines thus giving you more exposure and sales for your books.

[* 3- Description *]

The description of your book also has a huge effect on its Amazon search engine rankings. Amazon also considers the words that you are using in your description box.

Let’s say you wrote a book about YOUTUBE MARKETING. If you have some keywords in your description related to YOUTUBE, then Amazon will give you better search engine rankings. Just like in normal Google SEO, if you have keywords related to your main topic, you’ll get rewarded.

We call these keywords LSI.

I’ll be honest, I don’t really try to game the system when it comes to putting in a description.

Here’s an example of a really simple book listing.

[+ http://www.amazon.com/Depression-Naturally-Overcome-Happier-Healthier-ebook/dp/B00UWE2106+]

If you’ll look at the whole listing, he just called out the target market, clearly put what they will learn and included some related keywords about depression.

I want you to do the same, don’t overcomplicate it.

 

4 – Author, Editor, Illustrator

Not many authors – especially traditional ones – will do this technique.

It’s a little bit shady in a way, but definitely not illegal or immoral.

In the uploading process, you’ll see this tab.

What you can do is to add your keywords into some of these tabs.

So instead of just putting your name on the AUTHOR tab, you’ll add keywords related to your book on other spaces like EDITOR, ILLUSTRATOR, etc.

As I said, it’s a little bit shady and may be unprofessional for some people.

I don’t do this for most of my books, but it does help in getting more traffic and higher Amazon search results.

For this book, I’ll probably do it. Just for test results’ sake.

5 – Categories

Most people don’t have a freaking clue what category to put their books into.

Most categories are just too damn competitive. That’s why you need to get smart when choosing your book category.

When you choose yours, try to diversify as much as possible. This really isn’t that hard to do, since you only have 2 choices for your category.

Example:

For my books about SEO, in the past I just put it under the COMPUTER category. What a stupid mistake. I didn’t understand my market back then. What I realize is that most people looking for SEO information are affiliate marketers, businessman, online marketers, etc.

So instead of putting my books under just the category of

WEB -> Search Engines

WEB -> Blogs

I now change the BLOG category into the HOME BASED BUSINESS category.

By doing this, I’ll get more readers and more book buyers from different categories (buy with same purpose – which in this case is to learn SEO).

Again, you have to understand the mindset of your readers. Who are they? What do they like to search for? What other books do they read?

6 – Covers

I already gave you an in-depth look at what to do with covers on chapter 8, so I won’t repeat what I said here. Just remember that covers are really freakin’ important!

Chapter 10 – If You Absolutely Hate Writing (and why you shouldn’t publish just one book)

This is for people who absolutely hate writing. What you can do is outsource your book on Elance or Upwork. Do I recommend that you do this? Hell no. But some people just can’t write their way out of a paper bag.

Before I tell you how to outsource your book, let me just give you the pros and cons of doing it. As a former freelancer, I remember how hard it is for me to write something about a topic I absolutely hate, but I needed the money so I still did it. And that, my friend, is the truth behind most freelancers. If you’re going to outsource your book, make sure it’s with someone who cares about your topic and has some real world experience behind them.

THE PROS

*
p<>{color:#000;}. You don’t have to write anything (which could also be a con depending on how you look at it).

*
p<>{color:#000;}. You can focus your time on marketing and promoting the book

*
p<>{color:#000;}. You’ll have more time to focus on other parts of your business.

THE CONS

*
p<>{color:#000;}. Your book won’t be personal (it would feel like just another manual).

*
p<>{color:#000;}. There would be no stories to tell (which really is the main difference between great and not-so-great non-fiction books). Everybody could write a book about a certain topic but your stories are yours, and yours alone. That’s something that is pretty hard to fake.

*
p<>{color:#000;}. There would be a lot more editing

If you still want to outsource your book, here are the steps to take.

1 – Use ELANCE or UPWORK

I usually find the best writers and freelancers in either of these two websites.

2 – Do a job posting with clear instructions of what you want

Make your job posting as detailed as you need it to be.

Make sure that you have clear instructions on what you want your book to be.

Also, one trick that helps me “weed out the weak” is by giving them a simple instruction at the end of the job posting.

I would say something like “If you’re qualified and interested in working with me, kindly send me a message and use “GREENMONKEY” as your subject line.”

If they sent a message without the GREENMONKEY as the subject line, then I cut them off and move on to the other applicants. If they can’t follow simple instructions, then they probably can’t follow anything at all.

3 – Communication. Communication. Communication.

Always track your outsourcer’s progress. If they tell you that they’re going to finish the book in 3 weeks and are still on chapter 2 by the second week, then there’s something fishy happening over there.

If I were you, I would constantly ask about their progress via Skype. You don’t have to nag them every hour or so. A short 10 minute conversation every other day would do. Also, before they accept the writing job, make sure that they know that you are going to check on the progress every other day or so.

4 – Its not done until it’s done

Always ask for a revision and make sure that it’s clear from the start that you are indeed going to ask for one.

Once the work is done, the real work begins.

You still have to take a lot of time to edit your book or hire someone to do it for you. Re-read chapter 7 – Shitty First Drafts, so you’ll know what to do exactly.

5 – Do Good. Get Paid.

If you absolutely love their work, pay more than what was asked for. You could build a long-term relationship with that freelancer and do more projects together. That’ll make your life much easier in the future, in the case that you want to publish another book (which I recommend that you do).

Most people publish one book and think that they are done.

Publish as many as you can! You’ll never know what opportunity lies within those books. You could be sitting on a goldmine and not realize it.

One of my favorite authors, Bo Sanchez, a pastor, has probably written a hundred books (I have no idea what the exact number is) and his followers read most of them. This not only helps other people through the book but it also helps his congregation financially.

His books, seminars, courses, and teachings have touched millions of lives. Wouldn’t you want the same for your own audiences?

PART 3

GETTING NOTICED,

GETTING SALES

Getting Notice, Getting Sales

If you are at the point where you’re ready to implement the simple marketing techniques that I’m going to teach you, it can only mean that you have already finished your book!

Congratulations! You are already at the top 10% of the people who actually wrote a book instead of just dreamt about it.

The tactics that I’ll show you are pretty much 80% basic stuff, but the “basic stuff” that you’ll learn is responsible for over 100,000+ copies of my books being downloaded on Amazon from across different niches.

You might be skeptical and I respect that, but can you give me the benefit of the doubt and just lower that skepticism for now? Implement it first and try it for your own books. I’m quite sure that you’ll get positive results by doing any one of the marketing techniques that you’ll learn.

Your Launch Strategy

Depending on your goal, you might have different book launch strategies that you need to implement.

If you want to be a bestseller, then obviously, you need to do lots of promotions and get the word out there as much as you can even before you publish your book.

However, if you just want to write a book and give it away as an authority building tool, then you probably don’t even have to market your book at all!

Free Book Promotion

A lot of people enroll in Amazon’s KDP SELECT and get a 5 day FREE PROMOTION. This will give your book a temporary boost in rankings. However, this strategy is now slowly dying as there are hundreds of books doing the same thing.

Whether you decided to do a free promotion or not, the strategies that I’ll teach you can help you drive traffic to your listing and increase your sales.

Chapter 11 – Your Email List (and how to build one)

The first and the most effective way to market your book is via your own list. It doesn’t have to be a big one. If you have a couple of hundred people, then promote your book to those guys and ask for a review. The beginning will always be the hardest part; you might even have to give away free books.

Now, if you don’t have a list and don’t know how to build one – I’m going to give you a brief overview of how to do it.

Most guides would tell you to giveaway another book in exchange for email, but that’s just impossible for someone who just wrote their first book. That’s why I suggest that you give away a “bait” instead. It’s basically a short pdf, a mindmap, a cheatsheet if you will. It’s anything that your target market will want to use or read.

The Importance of an Opt-In

An opt-in form is a page or form that helps you collect email address in exchange for your bait.

The best thing about having an opt-in form is you get to build a list of rabid fans and buyers who want your product/books/consulting etc. In order to make more money online, you have to build a relationship with your customers first.

Say, for example:

Would you rather buy from someone who gives you all this cool stuff first and then tells you, “hey, if you like my free stuff you can check out my other stuff as well, they cost $27 each. If you buy it cool, if you don’t, we’re still cool.

OR

Would you rather buy from someone who just tells you:

“Hey BUY MY STUFF, I’m AWESOME! Buy this, also…buy my other products”.

Obviously, you’ll choose the first one.

That’s what the opt-in does.

It allows you to give value first to your customers. What you have to understand is that most people rarely buy from someone the first time they meet or know them.

Also, by building an email list, you’ll be able to get a list of targeted customers who are just one email away from buying your stuff.

This is particularly helpful when you are launching a new book or any product for that matter. By giving value first to the customer, you gain more trust and authority, thus giving you the permission to promote a product or a book without really having to hard-sell it.

Tools of the Trade

You wouldn’t fight a war without guns, bullets and bombs right?

These are the tools that I suggest you use. Don’t get into butt f&ck#d of a mode when choosing what tools to use.

Seriously.

Just choose one and start creating your opt-in.

EMAIL MARKETING SOFTWARE SERVICES:

For beginners –

MAILCHIMP

This one’s free to start with.

AWEBER

This one is free for 30 days and then $19/month for your first 500 subscribers.

For advances users –

Infusionsoft

Use this when you already have thousands of people on your list.

OPT-IN FORMS

You’re also going to need some opt-in forms that will help you create awesome and converting landing pages.

Optimizepress.com

What I like about OptimizePress is it’s cheap. You only pay once and you can use it forever.

LeadPages

http://www.leadpages.net/products/

This one has monthly payments.

The best thing about it is that it’s super easy to use and they are always updating their template themes.

 

 

NOTE: LeadPages and OptimizePress are not MUST BUY tools, you can definitely use your chosen email marketing software service to create your own opt-in page/landing pages.

 

Steps to Create an Opt-In

(source: Copybecker.com)

A. Give them a free download or free “stuff” to use

B. Tell them what they get if they Opt-In

C. Provide a simple and easy button

D. Add social proof (optional, but recommended)

E. Add authority-building proof (optional, but recommended)

Just simply follow the example above and you’ll get good results.

Steps to the Perfect Opt-In

In this part, I’m going to show you the entire process for how you can go from a low conversion rate to as high as 80%.

It’s all about testing these 5 things.

A. Use Basic Opt-In

The first step is to think of just one piece of bait. Once you’ve got your first opt-in made, you will run a test if it’ll convert or not.

Remember, what you’re giving away is the bait to your opt-in. If your first one doesn’t convert very well, then change it to something else.

Say your market is the gain weight niche and your first bait is -

5 Exercise You Need To Do To Gain Weight (and for the sake of this example, let’s just say it didn’t convert)

You will think of another bait that you can use and you’ll test it again.

Continue to test until you hit 40-60% Opt-In or whenever you are satisfied.

I’ll be honest with you; I usually just stop when I hit 60% because I just focus my effort in building a relationship with my current customers instead of testing even more. But if you want to continue increasing your opt-in rate, then by all means do the next few steps.

B. Change the Main Headline

Your headline is the “physical manifestation” of what you are giving. It can be PDF, CHEAT SHEET, VIDEO, AUDIO, 2 page report, a list, template etc.

From my own tests, what works best are cheat-sheets and blueprints.

I use the one below 80% of the time.

100% Free Cheat Sheet Download

If this doesn’t work, you can change it to whatever it is you are giving away.

For example,

[_ 100% Free Template Download _]

[_ 100% Free PDF Blueprint Download _]

[_ 100% Free Video Reveals _]

C. Change Button Text

Another thing that you can change is the button text. It is the main call to action of your opt-in page. In my opinion, the best call to actions are the ones that say “DOWNLOAD”. You may also use “Get Instant Access” and “Free Instant Access.”

For example,

 

 

 

D. Change Sub Headline

This does not have much effect compared to changing your bait and your headline but the increase on conversion it can give is always welcome.

Sub-headlines are basically the little hint of nuggets you mention after the headline (bait) itself.

For example,

The text “Including My $80 HD Video Camera” is the sub-headline.

 

Another example,

The word “Copy n Paste Easy and Work in ANY Niche” is the sub-headline.

(You may or may not use sub-headlines in your opt-ins)

E. Experiment with different styles

The last step you can do is to use other types of opt-in templates. I suggest that you always use the basic template first.

After hitting expected conversions, you can now play with what templates to use and test it if it’ll work better or not.

Testing Phase – Ad Basics

Now that you’ve got your opt-in page, it’s time to test if it will convert.

It’s impossible for me to teach all the traffic sources in this book; that’s why I’m going to teach you ONE that works for me. Also, it is the traffic source where I get to start any ad campaigns that I have.

The traffic source is…guess what?

FACEBOOK

Your son and daughter’s favorite website J

There are 3 kinds of ads that you can use when advertising on FB.

1.   Newsfeed

2.   Sidebar

3.   Mobile

When you are just at the testing phase, don’t bother using sidebar and mobile.

Just use newsfeed first and focus on that one ad type.

You can expand when your opt-in is already converting.

 

Steps to Creating an FB Ad

Step 0

To create an ad, log in to your Facebook account and click ‘create ad.’

Click – send people to your website

You can then customize your audience on the next page after you click continue.

Step 1 – Find out who is your base audience

Your base audience can be:

A. Businesses like yours and/or your competitors

B. Celebrities and gurus in your niche

C. Same product/books as yours

D. Niche magazines and publications

Say your books are about motivation.

Then your base audience will be:

Tony Robbins

Brendon Burchard

Wayne Dyer

Jim Rohn

Step 2 – Start with the U.S. first (of course, this still depends on your target market), but I usually start with U.S. first as my target country.

Step 3 – Add an image.

Stop trying to be creative, just create a simple image ad.

Also, do not input too much text in your image ad.

Here’s an example of a good, simple ad.

It’s ugly but it works.

Step 4 – Set a budget and run your campaign.

You don’t have to run thousands of dollars worth of advertising. You can start for as low as $5 a day and increase your way as results come.

Best Ad Practices

Here are some of the best ad practices when you’re just starting out.

NEVER GO BROAD

Stick to your base audience and don’t go broad.

BIDDING

Always bid 1 cent higher than the suggested bid so you can get better results. The goal of testing ads is to get DATA. Once you got this data, you’ll know how much you are willing to pay for an ad click.

Start with $5-10/day

Some of you will not want to spend any money on advertising because you’ll say that it’s expensive and it’s risky. What I suggest you do is to start with $10 a day. If it’s converting into subscribers then go on and increase your bid. If it’s not converting, try to change your bait and test again.

Cut Your Losses

Immediately stop ads that are not getting conversions

Know your long-term advertising goals

Here are the questions that you need to answer when you’re running a campaign:

1.   How much am I willing to pay per lead?

2.   How much does 1 customer generate in the first 14 days?

3.   How much does a lead generate over 3 months?

4.   What opt-in conversion percentage do I need to break even?

5.   What should I do to increase profits?

Chapter 12 – Facebook Fan Pages

Marketing your book on Facebook requires a bit of a mindset shift.

That shift requires you to be in VALUE GIVER MODE instead of SELLING MODE.

We have a running joke that when you are about to do something awesome (at least in the eyes of your group of friends), we call it going “BEAST MODE”.

That’s what I want you to do with your Facebook marketing; I need you to combine being on VALUE GIVER MODE and being on BEAST MODE.

This simply means you’re going to contribute awesome shit to your community and really help them with their problems.

1 – Find a group related to your niche

Join and introduce yourself

2 – Value Beast Mode

A month before you launch your book, contribute value to the group and give them free and useful advice. Ask questions and give answers. Just be active and be known as the person who gives value.

3 – Promote

Don’t just say, “hey, I’ve launched a new book, buy this now – here’s the link”. Post something valuable and helpful that is related to your book, and at the end of the post, tell them that you just launched your new book and it’s available on Amazon for .99 cents or whatever the price is. If the goal of your book is to get as many downloads and reviews as possible, then you can also price it as $0.00 which is called perma-free. Kindle doesn’t allow you to price your book lower than 0.99.

If you want your book to be free, do not enroll on KDP select. Publish your book on Amazon KDP and other platforms like Smashwords, iBooks and Nooks. Price it at zero and tell Amazon about it, they will usually price match the book.

4 – Repeat

Just repeat the process and apply it for different Facebook pages or groups. The most important thing to remember is to not be a seller but rather a value giver.

Chapter 13 – Google SEO

Another awesome way to increase traffic for your Amazon book listing is via Google SEO.

You’ll simple rank your Amazon URL page on the first page of Google and you’re golden! This will bring a lot of new visitors and eyeballs to your Amazon page, which can turn into buyers and loyal readers.

For brand new websites, ranking in Google could be a bit complicated. But since we are dealing with Amazon, then we can simply send some Fiverr links, just like what we did on the last chapter. The reason is because Amazon already has a trusted website, and where do we sell our books again?

BOOYAH! AMAZON… you’re so smart, damn.

Go to fiverr.com and search for “social backlink’’ or “high pr backlinks”

 

Get 4 different Fiverr gigs and send them your keywords that you want to rank for + your URL (the one above)

 

Your keywords must include …

 

*
p<>{color:#000;}. Your book title

*
p<>{color:#000;}. Your books title + category

*
p<>{color:#000;}. Other keywords you want to rank for

 

You then send these keywords to your Fiverr freelancer +

the URL you want to rank for

 

 

And you’re done. Everything else will be done for you by your Fiverr freelancer.

Chapter 14 – Youtube SEO

One of the most unique ways to get new readers is through creating a video. It could be a trailer for your book, a video review or a simple free giveaway.

I would recommend that you start with a video that teaches about your topic. It doesn’t have to be long, a 5 minute video about a sub-topic of your book would do. At the end of the video, tell them about your book and give them a link below it.

Once you create your video, you’ll then send backlinks to the Youtube URL and then wait for it to rank on Google.

Uploading your video:

Here are some tips to use when you’re uploading your video:

1 – Always use your main keywords on the video’s title

2 – Add as many related tags as possible

3 – Change the file name of your video to your main keyword

4 – After uploading, ask your friends to view it and finish it.

5 – (Optional – shady stuff alert) You can also send fake views to increase its rankings [* *]

SENDING BACKLINKS TO YOUR VIDEO

The old way is to directly send tons of spammy links to your video. This still works sometimes but Youtube is now catching up.

To counter this, we just need to send the links to a URL shortener instead of sending it directly to our Youtube page.

I just use https://bitly.com and enter my video link. It’ll generate a new URL.

You can send your backlinks to this new URL.

If you want, you can tell your outsourcer to send half the backlinks to your bitly URL and half to your original video URL.

On Fiverr, search for backlinks and find someone who can send social bookmarks or any social links to your URL.

Some other services you could buy are:

Social backlinks

Video links

Youtube video links

Pbn links

Simply give the details that are needed from you, usually your URL and your keywords. Then they’ll do the rest for you.

You can see your video ranking on Youtube’s page one in as little as 24 hours.

Chapter 15 – Super URLS

It’s your lucky day because I just saved the best for last.

The majority of my book sales come from Amazon’s own search engine and I found a way to rank my book listings in the first page of my targeted search term.

It’s called building an AMAZON SUPER URL.

What a Super URL does is it helps in ranking your chosen keywords higher in Amazon’s internal search engine.

How does a Super URL works?

Basically, it’s a URL created by us where we’ll drive traffic and sales into it.

Let’s say you are targeting the keyword “hiking for beginners,” we will create a Super URL for that keyword and then we will drive traffic and sales to it.

The more sales you get from people who use that URL, the higher the rankings you’ll have for the keyword “hiking for beginners.”

Get it?

Here’s a general rule:

Starting today, you will never, ever drive traffic to a normal URL. You will always drive the traffic to your Super URL/s.

How to build a Super URL

For you to understand this much better, let me first show you the parts of a Super URL:

A whole Super URL example:

[+ http://www.amazon.com/Hiking-Backpacking-UltimateExperience-Beginnersebook/dp/B00WF44UBO/ref=sr_1_1?s=digitaltext&ie=UTF8&qid=1441620609&sr=1-1&keywords=hiking+for+beginners+]

1 – Canonical URL

http://www.amazon.com/Hiking-Backpacking-UltimateExperience-Beginnersebook/dp/B00WF44UBO. This is the base of your URL, this will never change, it’s always the same URL.

2 – Seller ID

ref=sr_1_1?s=digitaltext&ie=UTF8&qid=1441620609&sr=1-1

The reason we want our seller ID is to make sure that we will have the buy box which means other sellers cannot get that sale

3 – Keyword

Keywords = hiking + for + beginners

This is the keyword that we want to rank for in Amazon

4 – Amazon Associate ID

&tag=miconazole-20

I also recommend that you always put your Amazon associate affiliate ID for tracking purposes, so you’ll know how many visitors you are getting via that link.

How to Build a Super URL (Actual Example)

For me to explain this much clearer, I would rather do an actual example of what I would do to build a Super URL.

It’s actually pretty easy; you just go to Amazon.com and search for your product listing.

Let’s say I want to rank for the keyword

“hiking for beginners”

I’ll search for it in Amazon and find my book (hypothetically for this example).

Once I found my book, I will open the tab and get the URL.

http://www.amazon.com/Hiking-Discover-Beginner-Adventure-Beginners-ebook/dp/B0139UHOWY/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1441620609&sr=13&keywords=hiking+for+beginners

Now, this one above is a Super URL by itself.

If I want to rank for the keyword hiking for beginners, I’ll just ask my friends, family and current readers to buy through that link.

This is where the lessons from chapters 11, 12 and 15 come in handy since you can control what URL you will use in promoting your book. Remember the general rule, from now on, you’ll only send traffic to your SUPER URL.

In the link above, it doesn’t have an affiliate link yet. What I’ll do is just add my affiliate link to track traffic and sales.

&tag=miconazole-20

The end result,

http://www.amazon.com/Hiking-Discover-Beginner-Adventure-Beginners-ebook/dp/B0139UHOWY/ref=sr_1_3?s=digital-text&ie=UTF8&qid=1441620609&sr=13&keywords=hiking+for+beginners&tag=miconazole-20

And that is your Super URL.

You’ll notice the break down consists of the

*
p<>{color:#000;}. Canonical URL

*
p<>{color:#000;}. Seller id

*
p<>{color:#000;}. the keyword that I want to rank for

*
p<>{color:#000;}. then the affiliate link tracker

You can literally do this in 5 minutes or less!

If you want to rank on more keywords, you’ll simply change your keywords in the URL and then send traffic to it.

This is super easy and I hope that you’ll apply this for your own books!

PART 4

FAMOUS LAST WORDS

Famous Last Words

The book is almost over, but it doesn’t mean that the “content bombs” should stop.

The following advice that I’ll give you are the best words of wisdom or encouragement that I can possibly give you.

In addition, I will give you the exact action steps to take to get you from the “book idea phase” to the “writing phase” to “I am a self-published entrepreneur phase.”

Chapter 16 – 7 Tips On Writing Your Book

 

I don’t want to leave you hanging, that’s why wouldn’t I put my top 7 tips when it comes to writing your new book!

 

1 – Be Consistent

Most of the best writers in the world have a schedule, and they follow it religiously. Also, I suggest that you write every day even if you don’t feel like writing. Most successful writers write not just when inspiration strikes. They write because they need to, if they only write whenever there’s inspiration, they know that they won’t survive in this industry. Just ask on the KDP forum, and you’ll hear the same advice from other self published authors.

 

2 – Set a Deadline

I always find myself slacking whenever I don’t put deadlines on my work. This is one of the best ways possible that I know of to make sure that I will finish my work. Do not just set random deadlines, if you follow the simple steps that I told you about outlining, you should know your word count goal. Once you have that word count, you’ll be able to assess how many weeks, days and hours you need to spend writing that book.

 

 

3 – Follow the WHY, WHAT & HOW formula

 

When you are writing your book, try to answer these questions as it relates to your topic. Let’s say your topic is about Time Management; the book should tell them WHY they should learn Time Management, WHAT they should do to manage their time properly and HOW to exactly do what you said they should do. People have different ways of learning, if you could cater to all of these types of learners, then you’ll have a much better book.

4 – Shitty first drafts are encouraged

 

Look, no writer is such a genus that they have their first draft shining in gold. I don’t care if you’re James Patterson or the President. You will always have to re-write your book. That’s why a shitty first draft is encouraged! In your first draft, do not edit at all. Just write everything that is in your mind. No one has to see that draft. No one will judge you, no matter how shitty that first draft is. Just write and continue to write until you finish your book.

 

5 – Short sessions work best

 

Obviously, there are people who can write for hours and hours. But the thing is, most people can’t. If you can write two thirty minute sessions a day, that would be great. If you can only write one 15 minute session a day, by any means do it. It’s better to write short sessions than to not have any writing sessions at all!

 

6 – Write about something you care about

 

If you’re a “basketball guy” and you decided to write about business – and say you don’t give a single shit about business – then you’re going to get burned.

 

I always suggest that my students write about a topic that they care about. It’s much easier to write and words just flow from their imagination out onto the screen.

 

7 – You’re the top 10%. So act like one.

 

Did you know that 80-90% of America’s population wants to write a book? Well, here you are, taking the next steps to actually finishing one. You are in the top 10%, so act like one! Don’t slack around waiting for inspiration to come. Write every day, use your experience and share the knowledge that you have. Your book could make a big difference in other people's lives. Every day that you delay your writing is a day wasted. There are other people who want and need your advice. Now stop procrastinating and finish that book.

Chapter 17 – Action Steps to A Profitable Business & Career

Here are the action steps and guide questions that you need to answer to be able to write, publish and sell your book. Please be careful in answering the following questions; be as real and as honest as possible. This is your career we’re talking about here. Get serious and get going.

1 – Know your goals

Ask yourself, what is it that I want to achieve with my book? Why do I want to write a book in the first place? What is the specific goal that I want to achieve with my book? – (A customer lead, a speaking engagement, market authority, more attention from family, etc.)

2 – Know your audience

In chapter 4, I taught you how to find a topic and narrow it down. Apply what you learned from that chapter and find an audience that will benefit from what you have to share. I also encourage you to only write about a topic that you care about.

Ask yourself these questions.

What am I an expert in? What is the topic that I always wanted to share with others? Who is my target market? Be specific in this part. Is it 18-22 year old college students? Then even be more specific.

[_ The 18-22 year old college student could be -> 18-22 college student with marketing degrees and with thousands of dollars in college debt. _]

3 – Know your message

What is it that you absolutely positively want to share with your audience? What are the stories that can serve as supporting evidence to what I want to talk about?

Most importantly this one – If a friend of mine is going to recommend this book to his family, what would he tell them the book is about? You should be able to answer this question in one short sentence.

The book is about:

__________________________________________________

For example;

The book is about “sharing your knowledge via seminars and making $3,000 per month off of it”.

This is also the part where you outline and pick a title for your book. I never, ever write a book without a proper outline. I take the time to do the outline first because I know that it’ll save me hundreds of hours on the backend.

4 – Write the book

I already gave you some of the best tips to write a book in chapter 6 & 17; it’s time to put it into action. I can’t write the book for you so the best thing I can do is to give you the information that you need to successfully write yours.

5 – Promote. Promote. Promote

Follow the techniques that I taught you in chapters 11-16. You don’t have to do all of them. Just choose one and focus on it until you get amazing results.

6 – Use your book as a launching pad for career/business expansion

So you wrote a book, got it published and sold a few hundred (or thousand copies). It’s time to bring yourself more out there. Ask for speaking gigs, create courses and accept consultations. You can also attend seminars of other thought leaders in your market and give away your book for free.

Use your book as a business card. It’s the best business card in the world!

Just be all over the place like a mad unstoppable person.

Writing and publishing your book is just the beginning. You’ll get more experience, learn more and make more money in the process.

What are you waiting for?

Stop dreaming and start writing. Today.

Conclusion – Here’s to the Crazy Ones

To end this book, allow me to post a quote from Steve Jobs. It’s actually a speech from an ad by Apple Computers.

It goes something like this.

[_ Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes... the ones who see things differently -- they're not fond of rules... You can quote them, disagree with them, glorify or vilify them, but the only thing you can't do is ignore them because they change things... they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do. – Steve Jobs _]

As a writer, speaker, seminar expert, freelancer, first time author, coach, consultant or whatever the heck awesome thing that you do is; you are one of the crazy ones. You are one of the people who are brave enough to share, to fail, and to give yourself and your experience out there to the world. You are one of the crazy ones who are willing to do the work to help other people.

Remember, you are not just sharing information in your book. You are sharing your “autobiography,” your experience, your failures and your successes. Just imagine how many people need to know what you will put in your book. Imagine how many lives will be changed for the better because of your life’s work.

If that doesn’t motivate you to write that book, I don’t know what will.

Good luck and I wish you well.

Frequently Asked Questions

1 – How long should my book be?

As long or as short as you want; the beauty of self-publishing your book is that it doesn’t really matter how long or how short you want your book to be.

2 – How do I publish a paperback?

Use www.createspace.com

3 – I want to be a NYT Bestseller, how do I do it?

My dumb answer:

I have no idea. I haven’t been on that list before.

The smart answer:

Build an audience first. Learn to provide value and give them what they want. Then you can do a big launch with affiliates and lots of bonuses to sell the heck out of your book.

4 – How do I choose a title?

Make it RESULTS SPECIFIC.

Put the result of your book on the title or subtitle and add a timeline for achieving the desired result.

5 – I’m just getting started and have no money to promote my book.

You can find lots of sites that will promote your book if you run a FREE PROMOTION. This will give your book traction, downloads and reviews.

6 – Can I do my own cover?

Absolutely, if you’re really strapped for cash, then you gotta do what you gotta do. In fact, I still do a lot of my own covers, but that’s just because I know a little bit of Photoshop. For this book, I would rather not use my ninja skills – there are other, better ninjas out there.

7 – How long should I write every day?

Try not to focus on hours but rather on results.

Know your word count goals.

If your goal is to finish a 15,000 word count book in 30 days, it means that you have to write 500 words a day for the next 30 days.

Let me help you write a book – ACCOUNTABILITY PARTNER

Some people can’t write a book without personal guidance and accountability. That’s why I decided to open a PREMIUM service where I would help serious entrepreneurs write, publish, and sell their own books in 60-90 days.

In case you’re wondering, Nope, I will not sell you a seminar, a course or whatever. I prefer to work one on one with clients and help them in their projects personally (via Skype and email).

The coaching/consulting will be very expensive. It’s for people who already have results for their clients but want to get their full income potential by writing a book and positioning themselves as an authority in the market.

If you get accepted, I will help you with:

*
p<>{color:#000;}. Setting your goals for the book

*
p<>{color:#000;}. Narrowing your topic

*
p<>{color:#000;}. Outlining your book

*
p<>{color:#000;}. Finding editors and book cover artist

*
p<>{color:#000;}. Finishing your book in 90 days or less (I will not write your book but I will give you unlimited access to my email for the next 90 days where you can ask any questions your heart desires)

*
p<>{color:#000;}. Give you action steps to take for selling your book

If you feel that this is right for you, kindly email me at – [email protected]

Kindly use the subject line “ACCOUNTABILITY PARTNER” so I’ll know that it’s about the accountability program.

You could also add me on Facebook and message me (I’m a real person and not some big corporate company)

https://www.facebook.com/tolentinored

Don’t worry; I won’t try to sell you the program (I don’t even know if you are a right fit yet).

Even if you’re not interested or ready yet for coaching/consulting, add me up on FB or shoot me an email. I would like to hear from you!

With that being said, thanks again for reading this book. I hope that I gave you a lot of actionable ideas and I wish to hear from you soon.

To your success,

R.T. Tolentino

P.S. – If you can’t afford to spend money on consulting, I suggest that you find a friend who can be your accountability partner. Tell them your plans and your goals and then set a timeline for it. You’ll be amazed at how much this can change everything for you.

About the Author

R.T. (Red) Tolentino is a freakin’ ninja.

He got ousted because of false accusations.

Eventually, he started his own ninja school for writers/business owners who didn’t know how to write. He doesn’t claim to be an expert. He just invents shit as he goes, others find his methods unusual. But one thing that you can’t deny is that they are effective and amazing as heck.

He’s also really bad at writing third person author bios.

The Real About the Author

R.T. is a full-time writer, coach and consultant.

His passion rests in helping entrepreneurs and professionals grow their business. He also teaches people how to write and self-publish their own books.

You can contact him via his email [email protected]


The Self-Published Entrepreneur

ATTENTION: First Time Authors, Kindle Publishers, Information Marketers, Speakers, Coaches & Consultants Learn to write, publish & sell your book in 60 days or less... then use it to grow your practice! Inside you'll learn: How to choose a profitable topic... so you don't have to waste a single second writing your book The exact 7 step system to go from idea to published in 60 days or less What to do if you absolutely hate writing but still want a published book How to map-out your book from start to finish How to outline like a pro (this is the secret to writing a book fast! Why Shitty first drafts are acceptable... in fact, encourage. The importance of book covers and why it will make or break your book sales How to increase sales even before you publish! - the secret is in the uploading process Download your copy today! NO RISK INVOLVE: With 100% money back guarantee... you have nothing to lose.Scroll up and click that BUY BUTTON now

  • Author: R.T. Tolentino
  • Published: 2015-09-24 13:05:42
  • Words: 20959
The Self-Published Entrepreneur The Self-Published Entrepreneur