Loading...
Menu

The Millionaire Public Speaker: Talk Like TED, Get $10,000 Speaking Gigs, and Ma

 

The Millionaire Public Speaker

*Talk Like TED*, Get $10,000 Speaking Gigs, and Make a Fortune Sharing Your Message

By Dvir Oren

Copyright 2016 Breakthrough Technologies Limited – All rights reserved.

 

This document is geared towards providing exact and reliable information in regards to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

 

- From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

 

In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

 

The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

 

Respective authors own all copyrights not held by the publisher.

 

The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

 

The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

Table of Contents

Free Gift

FAQ – Doubters Read This

Why You Need This Book

Chapter 1- Why Most Speakers Fail: 7 Common Mistakes

Chapter 2 – $100,000 an Hour?! Examples of Famous Public Speakers and How They Got Started

Chapter 3 – How to Create a Beautiful Website for Your Public Speaking Business

Chapter 4 – How to Become an Authority Figure

Chapter 5 – 13 Steps You Can Take Today to Build Your Public Speaking Business

Chapter 6 – Talk Like Ted: 8 Secrets to Deliver an Amazing Speech

Chapter 7 – Stop Leaving Money on the Table: How to Make More Money from Your Public Speaking Business

Chapter 8 – How to Get Your First Paid Speaking Gig

[* Chapter 9 - How to Get $10,000+ Speaking Gigs *]

Conclusion

Bonuses

About Dvir

Your Free Gift

As a way of saying thanks for your purchase, I’m offering a free book that’s exclusive to my book and blog readers.

With the free book “10 Business Models to Make Your First Million Dollars” you will discover 10 common ways that people like you use to become millionaires. I also include examples and action steps to get started in that path.

>>> Tap Here to Grab the Free Book “10 Business Models to Make Your First Million Dollars” <<<

Or go here: http://bit.ly/10_models

FAQ – Doubters Read This

1. “But I never gave a speech before! Can I still learn from this book?”

Yes, there’s a special chapter covering just that – How to get your first paid speaking gig. This book focuses on a lot of aspects of public speaking as a business, especially the beginning stages of having to setup a professional website, brand, etc. So every beginner can use the book as a foundation to start your career as a speaker.

2. “Do I have to invest thousands of dollars to start my career as a public speaker”?

No, this book shows how you can get a website cheaply and how you can instantly get testimonials for you public speaking business. At the end of the day, to start your public speaking career you need to get booked. That means focusing on marketing your business, and there are a lot of free ways to market yourself that are mentioned throughout the book.

3. Do I need to be a famous celebrity or a successful CEO to get paid as a speaker?

No, but it helps. There’s a special chapter in this book to help you build your authority and credibility as a public speaker. It doesn’t require you to be a millionaire or a super-human of any type. Many public speakers start at the bottom of the chain and focus on sharing their story and their unique struggle. Read this book to learn how you can do the same.

Why You Need This Book

“If opportunity doesn’t knock, build a door” – Milton Berle

Public speakers usually don’t need help with speaking. Rather, they need help with everything else that’s included in being a public speaker. I wrote this book because I see so many public speakers make the same mistakes over and over, and I wanted to put an end to it.

This book focuses on how to market yourself as a public speaker and avoiding the biggest mistakes that could be holding you back right now. It’s the missing guide that you never received about all the aspects of public speaking as a business.

Many speakers can make much more money if they simply knew how to get more gigs and ask for more money in a smart way. This book covers it all.

This book is a choose-your-own-adventure type of book, meaning you can read parts of it that apply to you and skip the rest. You don’t have to read it from start to finish like you would with a normal book.

So, What’s inside this book?

Want to see how to get your first paid speaking gig? Check.

Struggling to get paid more for your speaking gigs? Want to book your first $10,000+ speaking gig? Chapter 9 has the answer.

How to establish yourself as a figure of authority? Jump to chapter 4.

How to start taking action in your public speaking business today? Check.

How to make more money from your public speaking business and expand to other businesses? We got it.

How to speak like Ted and make your speech more interesting? Double-check.

With that being said, let’s get started.

Chapter 1

Why Most Speakers Fail: 7 Common Mistakes

“We only learn through mistakes but it’s a hell of a lot easier to learn through OTHER people’s mistakes.” ― Warren Buffett

1. Not having a website for your public speaking business

One of the first things people will ask you is to show your website. Your website represents your brand. Not having a website screams “amateur” and shows you in a negative light. I’ll cover how to setup a website later in the book.

2. Having a bad website

There are a few things you want to communicate as a public speaker when someone visits your website. You want them to see pictures of you speaking, testimonials, what your brand is about, etc. Don’t let the website visitor second guess who you are and what you’re offering.

3. Not fully committing

You’re either a public speaker, or you’re not. Sure, you can work on your speaking business part-time in the beginning if you have a job. But your main focus should always be on your speaking business. Make a mental shift in your head and view yourself as a speaker, and act like one. Too many people dabble in public speaking and use it as an excuse to quit when it gets difficult.

4. Not prospecting enough

Something that separates great speakers from good speakers is prospecting. Great speakers are always looking for more speaking gigs and are constantly contacting more and more people. The more you contact people that can hire you to speak, the more you’ll get hired overall. Sure, you can do it in a smart way and not contact people blindly. But at the end of the day, you need to contact many people. That is especially true for new public speakers that don’t have an established brand yet. You’ll need to contact more people to get a speaking gig if you’re just starting out.

5. Focusing too much on your speech (the product) and too little on getting booked (the marketing)

So, you have a great speech and you’re a great speaker. That’s great and all, but at the end of the day you need to focus on getting booked and doing your marketing right. Having a great product/speech and a bad marketing strategy will get you less gigs than having an ok speech and a good marketing strategy.

This book will show you how to do the marketing right.

6. Not getting the most out of your speaking gigs

Once you do get a gig, you want to make sure that you squeeze a dollar out of a nickel. That means:

- Recording yourself speaking in high quality.

- Getting different pictures of you on stage.

- Recording testimonials from the people that hired you to speak or the people that watched you speak.

- Asking for more gigs after you deliver the speech.

7. Being in the wrong market

Not all public speaking topics are the same. The ‘history’ market for example, is a lot smaller than the ‘leadership’ or ‘motivational speaking’ market. So, make sure you master the right thing and brand yourself accordingly. However, if you’re already in the ‘history’ market you can rebrand yourself and connect it to a hotter market. For example, you can talk about the history of the leadership market, for example, how leaders like Alexander the Great had leadership skills.

Chapter 2

[*$100,000 an Hour?! Examples of Famous Public Speakers and How They Got Started *]

“No matter how small you start, start something that matters” – Brendon Burchard

Before we dive into how you can build a brand and how you can get booked, I want to show you real case studies of successful public speakers. You’re also see how they got started and what separates them from everyone else.

1. Tony Robbins

Known for: businessman, author, public speaker, seminar leader, tonyrobbins.com

Speaking Fee: $100,000+

How he got started:

Tony started at age 17 when he was promoting Jim Rohn’s seminars. Jim Rohn was a successful motivational speaker. Tony eventually became one of his best promoters, learning the craft of marketing for seminars. He eventually started promoting his own events and seminars and expanded from there.

There are many amazing things to say about Tony, including his endless compassion and desire to help. For example, after the market crashed in 2008 he saw so many people lose their savings, including their retirement’s savings. That’s why he decided to write a book about investing wisely. A few years later, his book, money master the game was born, helping tens of thousands of people.

What’s important to remember about Tony is that he’s been a public speaker and seminar leader his entire life. He spent thousands of hours delivering speeches across the world, and has really perfected the way he conveys his message. Many public speakers regard him as the “guru” when it comes to the public speaking industry.

Advice for aspiring public speakers:

“Don’t ever speak publicly about anything that you’re not passionate about and that you don’t actually believe you have something truly unique to deliver. Don’t get roped into talking about something that you don’t really have passion for, and don’t get roped into something you don’t have expertise in. Why should somebody listen to you? If you’re going to take somebody’s time, you better deliver.”

2. Malcolm Gladwell

Known for: New York Times Best-selling author, gladwell.com

Speaking Fee: $80,000 per hour

How they got started:

Gladwell was a staff writer at The New Yorker since 1996. He then went on to publish 5 books over the years about success and self-help. His books include “Blink”, “Outliers”, “The Tipping Point”, “David and Goliath”, and “What the Dog Saw”. Every book was a New York Times best seller and set Malcolm on the map. He then built an authority as an author and used that to deliver keynotes on the topic of success. He seems quite introverted in his speeches, and honestly, I don’t find his speeches to be that exciting or interesting. He does get booked because he’s well-known and people will pay to see him speak.

What helped him become a better speaker:

“My breakthrough came when I realized that good public speaking requires a lot of work. It requires about 10 times more work than I had been giving it when I first started out.”

3. Brendon Burchard

Known for: Author, online trainer, seminar leader, brendon.com

Speaking Fee: $50,000+

How they got started:

Brendon initially was teaching leadership in the corporate world. His first seminar had 8 people show up, and he grew it from there. Today, his seminars have more than 1,000 people and they’re hugely successful. He has 3 main seminars: High performance academy, experts academy and world’s greatest speaker training.

What’s remarkable about Brendon is that he genuinely wants to help people succeed. In his speeches, you can easily relate to him, as he understands the struggles that most people go through and constantly shares his own challenges.

Their advice for aspiring public speakers:

Brendon is famous for saying “No matter how small you start, start something that matters”. He tells experts and aspiring speakers to get started, take action every day and improve at their craft. It sounds corny, but that’s his genuine advice, because that’s what worked for him.

4. Eckhart Tolle

Known for: Spiritual leader, best-selling author of the Power of Now, eckharttolle.com

Speaking Fee: $50,000-$70,000

How they got started:

Eckhart was depressed for most of his life until he went an “inner transformation” at age 29. He later wrote the bestselling book “The Power of Now” and became well known as a spiritual leader, eventually working with Oprah Winfrey herself.

What I love about Tolle is that he carved out his own niche. He wrote a book that became so successful that people were dying to see him speak about it and feel his presence. He wasn’t just a commodity, instead, he was one of a kind.

Their advice about spirituality:

“See if you can catch the voice in your head, perhaps in the very moment it complains about something, and recognize it for what it is: the voice of the ego, no more than a thought. Whenever you notice that voice, you will also realize that you are not the voice, but the one who is aware of it. In fact, you are the awareness that is aware of the voice. In the background, there is the awareness. In the foreground, there is the voice, the thinker. In this way you are becoming free of the ego, free of the unobserved mind.”

5. Robin Sharma

Known for: Author, leadership speaker, former lawyer, robinsharma.com

Speaking Fee: $30,000-$50,000

How they got started:

At age 25, Robin was unhappy with his stressful life as a lawyer. He quit his job and started writing books, eventually writing the bestselling book “The Monk Who Sold His Ferrari”. He had a successful career as an author and eventually started a training firm about leadership.

Their advice for aspiring public speakers:

“Getting good at communicating is like getting good at tennis: the more you practice, the better you’ll get. In my work developing the leadership abilities of employees at organizations such as NIKE, GE, FedEx and IBM, I’ve watched many brilliant communicators in action. Here are 6 of the most common things that uncommonly good communicators do:

1. They tell stories and paint pictures through the words they use.

2. They are interesting and entertaining.

3. They are sincere and authentic.

4. They are able to distill complexity into simplicity.

5. They radiate passion.

6. They listen spectacularly well.

There’s zero doubt in my mind that you were made to become a masterful communicator. And by making these 6 traits your default, you’ll get to genius in the way you connect quicker than you might imagine.”

6. Gary Vaynerchuck

Known for: Serial entrepreneur, CEO, investor, author, public speaker, and internet personality, GaryVaynerchuck.com

Speaking Fee: $75,000

How they got started:

Gary started out selling baseball cards at age 13. He’s a hard-core entrepreneur. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. He later started VaynerMedia, a social media agency. Along his journey, he started writing books and doing public speaking. What’s unique about Gary is that he’s extremely authentic and enthusiastic. He keeps emphasizing that business is very hard and that many people don’t know that. Gary has attracted a very loyal following because of his authenticity and daily activity in social media networks. He’s considered to be a leader and innovator when it comes to social media. How he summarizes himself in 1 line? – “I day-trade attention”.

Their advice for aspiring public speakers:

“You need to show that you can get an audience. You don’t get paid if you’re not bringing any value. If you’re not well known yet, guess what? Speak for free. That’s right, I said it. I wrote an article about the ROI of working for free [+ here+].”

Chapter 3

How to Create a Beautiful Website for Your Public Speaking Business

Our jobs as marketers are to understand how the customer wants to buy and help them do so.” – Bryan Eisenberg

This is one of the most important aspects of your public speaking business. I’d like to cover what you need to have in your website and how to technically set up your website.

What you’ll need:

1. Footage of you speaking onstage.

2. Testimonials of people that hired you or people that watched you speak.

3. Any media covers that you have, TV appearances, etc.

4. A basic, easy to understand, overview of who you are and what you can talk about.

5. Professional pictures of you.

6. Your contact details.

My advice for you

The fastest way to get a professional looking website is to have a clear vision of what you want. I suggest you find a specific public speaker that has a professional website, and then aim to create a similar website. Obviously. you’ll change the content, pictures, videos, etc. That way you’ll always be able to compare yourself to a good standard and obviously see what you’re missing. I’ve added a list of 10 speakers and their websites below that you can choose from.

Getting started

There’s a great video done by public speaker Benji Bruce about building a website for public speakers. The video shows what a good website looks like and what a bad website looks like. You can view it here: https://www.youtube.com/watch?v=n1hcM01sHo0

Benji also has a great website for his public speaking business, you can see it here: http://www.benjibruce.net

There are 2 ways to setup your pubic speaking website:

1. You can outsource the website and pay someone to do it for you. This is recommended if you’ve never set up a website before and don’t mind investing.

2. You could set up the website yourself. This is recommended if you setup your own website before and have a basic understanding of programming.

How to pay someone to do it for you

I recommend you use fiverr.com to find a web developer. Fiverr is an online marketplace that allows you buy and sell digital services, and it can be very cheap.

You’ll want to search for “website design” and choose a result that has a lot of positive reviews, preferably 300+ reviews. This will typically cost $100-$300 which is still very cheap.

If you’re completely not tech oriented, then you can simply search for web design agencies in your area and call them and ask for help.

How to setup the website yourself

1. Purchase a domain name for your website. I recommend you use your first and last name with a .com domain name. If that’s not available, then add the word “speaking”.com. So, an example website name will be www.dviroren.com, and if that’s not available then buy www.dvirorenspeaking.com. I buy domain names via namecheap.com, they work great for me.

2. You’ll need to buy web hosting. They will store your website online. I recommend you choose Bluehost (listed here). They’re cheap, reliable and have great support.

3. You’ll need to install Wordpress on your site. This is very easy to do and takes less than 15 minutes. You can read this excellent tutorial about the subject here: https://my.bluehost.com/cgi/help/wp_install

4. Now is the fun part, you need to choose a Wordpress theme for your website. This is the design for your blog and it’s very important. I’ll recommend a few beautiful themes that are specifically suited for public speakers.

a. Motivational Speaker WordPress theme [+ https://nexusthemes.com/item/motivational-speaker-wordpress-theme+]

b. Life Coach Responsive WordPress Theme [+ https://www.templatemonster.com/wordpress-themes/51819.html+]

c. Speaker WordPress Theme

[+ https://www.inkthemes.com/market/speaker-wordpress-theme+]

5. After you’ve done that you’ll want to add all your images and video footage to your website.

6. Fill your website with information about you. A good guideline is a homepage, about you page, contact page, and 3 blog posts to show you’re an expert on a topic.

7. Make sure that the homepage communicates what you’re trying to say. You want anyone that visits your website to instantly know what you’re about. So, a good example would be a big headline on the homepage that says “John Black – Motivational Speaker”.

Example of good website (joshlinkner.com): Notice how in this homepage we can see a professional image of Josh, what he’s speaking about (innovation), and a call to action button to book him. There’s also a video in the background of him in action.

8. Now your website should be finished. I recommend you ask your friends for feedback and post on public speaking groups on Facebook. Ask other public speakers how to improve your website.

Examples of beautiful websites for Public Speakers

1. Josh Linkner, Author, VC and Entrepreneur, joshlinkner.com

2. Connie Dieken, Transforming Leaders into Influencers conniedieken.com

3. Seth Godin, Best-selling Author www.sethgodin.com

4. Simon Sinek, author and speaker www.startwithwhy.com

5. Jeremy Gutsche, Innovation Expert www.jeremygutsche.com

6. David Meerman Scott, Marketing Strategist www.davidmeermanscott.com

7. Sally Hogshead, How to Fascinate www.howtofascinate.com

8. Mark Sanborn, Developing Leaders in Business and in Life www.marksanborn.com

9. Kevin Kelly, Motivational Speaker www.kevinkellyunlimited.com

10. David Pollay, best-selling author www.davidpollay.com

Chapter 4

How to Become an Authority Figure

“An expert is a man who has made all the mistakes which can be made, in a narrow field” – Niels Bohr

Did you notice what all successful public speakers have in common? They all have established themselves as a figure of authority in their niche. And I’m going to show you how you can do it too.

Having credibility is very important, by the time you reach out to an event planner, most of the work has been done already. The battle is won or lost before it even begins. You need to be “someone” if you want to get paid to speak.

Lucky for us, in today’s world it’s a lot easier to build credibility and become a figure of authority.

1. Write a book on the topic

This is by far, one of the most effective ways to establish credibility. Once someone is a published author they instantly become more credible. Do you want to be a public speaker about success? Great. Write a book about success and share what you’ve learned. Do you want to speak about diet and health? Fantastic, now write a book about it. Get the idea?

Notice how most successful public speakers have written books. That’s because writing a book has a lot of additional benefits.

Keep in mind that writing a book and self-publishing it by yourself isn’t as difficult as most people make it up to be. At the end of the day, a book is made of introduction, conclusion, and a series of chapters.

It doesn’t even have to be 250 pages, as long as it adds value to people. I openly share on my website how I write and publish my books. I wrote about it in detail [+ here+]: http://bit.ly/dviramazon

2. Speak for free

This requires humility. But offering to speak for free and recording it will eventually help you get paid to speak. People will enjoy your free presentation and ask how much do you charge for a speaking gig.

3. Have a beautiful website

This is the foundation for your business. Do not overlook this step.

4. Have a large online following

This takes time, but it’s well worth it. If the event organizer knows that people will come to see you speak, they’ll be more likely to book you. This is how celebrities get paid huge amounts of money to come speak even though they’re not necessarily good speakers.

How do you define a “following”? That could be your Facebook followers, Instagram followers, YouTube subscribers, etc.

5. Have a video/blog post that went viral on the topic you’re speaking about

If you have a video or blog post with 50,000 views on the topic you’re speaking about, that’s great! It shows that you know what you’re talking about and that people are interesting in hearing what you have to say.

6. Have a unique story/experience to share

Did you experience a special challenge? Do you have a unique story? Did you have a car accident that made you change the way you look at life? Were you a highly successful lawyer that got burned out? Etc.

Craft your own story and position yourself carefully as an expert. Create a brand around you, and that way you’ll be much more than a commodity. People will remember you more and your name will have a meaning.

7. Get interviewed on TV shows and online media sites

Find a local news program and look at their website. See what stories they recently covered and if you can provide similar content to that and get interviewed by them. They constantly need to create content for their audience so they’d love to find a good fit to help with that. You just need to find how you can connect with what they need and what you have to offer.

8. Have a success story to share

Many public speakers first start a successful business and become experts at their field first. Once they mastered that, then they go to the public speaking route which is a lot easier because now they’re “somebody”. This method takes longer to implement, but very useful. If you’re interested in public speaking, chances are you’ve already achieved something impressive in your life. Use it to build authority.

Final Notes

I recommend that you carefully go over that list and see what you can implement in your business. If you’re still not sure how to establish yourself as an authority, then I recommend you study other public speakers and see how they’ve done it.

Chapter 5

13 Steps You Can Take Today to Build Your Public Speaking Business

“The path to success is to take massive, determined action” – Tony Robbins

This chapter is meant to be an action plan for you to focus on and have a list of specific tasks to do. Some of these tasks require that you already have a website and online presence.

1. Practice your Speech – Your presentation is the foundation of your business. If your presentation isn’t good, you’ll have a hard time getting booked and people won’t tell you that you’re not a good speaker.

2. Buy a tool to handle your contacts (CRM) – This is a software that helps you keep track of all the people you contact to hire you to speak. Over time you’ll contact a huge number of speakers and you want to stay organized. I recommend you use pipedrive.com or salesforce.com.

3. Put events in the CRM – Start prospecting, getting events to contact next.

4. Email them – Contact the events, Email them, ask them if they want you to come speak at their event.

5. Put a list of dream events you want to present at – Where do you want to speak during your career? Start contacting them. Never give up, and contact them every 1-2 year.

6. Contact your dream list – Shoot them an Email.

7. Get professional pictures taken – This is very important for your website and your overall brand. Hire a photographer and schedule a photoshoot.

8. Interview someone you look up to – Put the interview on your website and YouTube channel. It’s great for building a relationship with that person and shows you in a positive light because now you have social proof of you talking with successful people. You can also learn from them and get advice during the interview.

9. Send a message to a previous client – It’s a lot easier to get a gig from a previous client than from a new client. Send them a message. Ask if they have an event coming up that they’d like you to speak at. This is one of the most time-effective ways to get gigs.

10. Like and comment on event planners’ Instagram posts – Event planners are the people that often hire you. So why not go on Instagram, search for #eventplanner and like or even comment on their photos. Hopefully they’ll check out your Instagram profile. If you have your profile set right, they’ll see a lot of testimonials and pictures of you speaking in front of a live audience. That should entice them to message you or think about hiring you for upcoming events.

11. Record a video and give some content – Having a YouTube channel with a lot of free content in your niche makes you look like an expert and builds credibility. It also builds your following over time.

12. Systematize your process for getting gigs – You must treat your public speaking career as a business and have a written process for getting gigs. This will allow you to have more clarity and knowledge about how you can make money at any point, granted you contact enough people.

13. Write out Email templates for contacting people – Don’t write again every Email from scratch, create 2-3 templates to choose from every time you contact a prospect.

Chapter 6

Talk Like Ted: 8 Secrets to Deliver an Amazing Speech

A good speech should be like a woman’s skirt; long enough to cover the subject and short enough to create interest.” ― Winston S. Churchill

 

Your speech is the core of your entire public speaking business. Marketing and branding is important, but being a great speaker is crucial. Below are 8 keys to help you improve your speeches.

1. You must enjoy your speech’s topic and be passionate about it

If you want your audience to enjoy your speech, you must enjoy it first. If you’re full of energy and passion in your speech, that’ll transfer to your audience and they’ll also find it interesting. You must make sure you speak only on things you enjoy and believe in, otherwise your lack of enthusiasm will hurt your speech.

2. Use pictures, not text

People prefer to see a visual image. People dislike text, especially a wall of text. Images convey your message and help people instantly understand what you’re talking about. It also makes it a lot easier to follow your speech. Now they don’t have to read and listen, but rather just listen and see images which requires less effort.

3. Practice, practice, practice

“People are rewarded in public for what they practice for years in private” – Tony Robbins

Tony has a point. You must know your presentation perfectly and make it as good as possible. This takes time and hard work, but guess what, almost anything meaningful in life does.

4. Teach something new

You want to touch your audience, but you also want to help them grow and learn something new about the world. Use your position and influence to help them become better human beings in any way that relates to your speech.

5. Be open and vulnerable

This is, perhaps, the most difficult part. But there is a lot of strength in vulnerability, and it helps the audience connect to you and to your story. Share your struggles, feelings and thoughts from your bad times. Everyone have difficult moments and they’ll appreciate your honesty and love you for it.

6. Use humor

Humor is an important ingredient of almost any speech. It makes you more likeable, and makes the speech more interesting and easy to follow. Don’t take yourself too seriously, and make sure to have self-deprecating jokes to light up your audience.

7. Share a Story to create a strong connection with your audience

We’re all humans, meaning we’re more likely to remember a speech if it had a strong emotional effect on us. A story is a great way to do just that, and to stand out from everyone else. Your story is unique, the more personal, honest, and vulnerable it is, the more it’ll help you stand out. Make it a rule to have at least 1 story in every speech you give.

8. Deliver Jaw-dropping moments

In every speech you want to have 1-2 special moments that elicit a strong emotional response from your audience. It could be surprise, joy, shock, fear, sadness, etc. Telling a story relates with this point, but you want to have moments that make the story impossible to forget.

Chapter 7

Stop Leaving Money on the Table: How to Make More Money from Your Public Speaking Business

It’s a lot cheaper to sell to an existing customer than to acquire a new one”

If you want to make more money as a public speaker then you want to get more gigs, but you also want to earn more money from every gig you get. And I’m going to show you how.

First of all, you want to think of your speeches as the entry point to your funnel. Your new audience didn’t know you before, and now they’re learning from you, and listening to you speak. Hopefully, they’re somewhat impressed with you and thinks highly of you. Maybe they even want to learn more from you and buy products that you sell.

You want to use that relationship to get your audience stay in touch with you and keep following you. Ideally you want to get their Email and setup an auto-responder selling other products you have.

Step #1 – Get people on your Email-list

You want to get your audience’s Email address so that you could continue your relationship with them and provide more value over time. Ideally, by the time that you’re selling a product, your subscribers should be dying to get more information from you and will be happy to pay.

So, how do you get your audience’s Email?

You can create a lead magnet offer, a free gift, in exchange for your reader’s Email, and you mention it in the end of your speech. Your free gift can be a free book, video series, report, etc. I recommend that you place the lead magnet offer on your website’s homepage. That way you’re telling the audience to visit your website for a gift you’re offering.

For example, here’s my lead magnet offer: https://dviroren.leadpages.co/books/

Once someone subscribes to your Email list you want to send them a series of automated Emails. That’s called a follow up sequence. Generally, you want to offer them a lot of value and occasionally ask them to buy a product you promote. You could also announce any upcoming speeches you’ll be doing and ask them to attend.

Your Email list is one of your most important assets, so make sure to create a great relationship with your list, they’re your most loyal followers.

If you want to read more about creating an Email list, I wrote a more in-depth book on the topic.

It’s called Email Marketing Blueprint: Build a Massive Email List and Make Money (+10 Ways To Grow Your List)

2. Promote online products as an affiliate in your Email list

This is a bit more advanced, but basically you want to choose a product that could help your reader and then sell it in your Email list. This is called affiliate marketing. Every time someone buys the product via your affiliate link, you get a commission for it, usually around 25%-75% of the sale.

Only promote products that you would buy yourself and that truly help your customer and not just make money for you.

Example of product that I promote inside my Email List:

I promote an online course called K Money Mastery (dviroren.com/resources) which teaches how you can make money with book publishing. I purchased the course myself and use it with great success. My Email list wants to make money online so naturally this product is a great fit.

3. Offer coaching

Ideally your audience will look up to you, they’ll see that you’re very knowledgeable about a specific topic and that you want to help them. They might be more serious and interested in investing more money into improving and learning from you.

You can even offer to coach them start their business as a public speaker.

That’s why some of them will be interested in working with you 1 on 1.

Coaching has several benefits:

#
p<>{color:#000;}. Coaching offers a nice source of side income to supplement your public speaking business.

#
p<>{color:#000;}. You can learn your craft and improve at what you teach. Every coaching session will make you a better teacher and speaker.

#
p<>{color:#000;}. You can learn more about your audience’s problems, what they need help with and create better speeches for them.

#
p<>{color:#000;}. You feel great because you’re giving and contributing to your clients and you can see the positive impact you have on their life.

Example of coaching in action:
I offer coaching on my website at https://dviroren.com/coaching. Feel free to copy and use the exact coaching application form that I use.

Another example:

Josh Linkner, a best-selling author and a known public speaker offers “Precision Innovation Consulting” on his website. You can view it here: http://joshlinkner.com/innovation-consulting

4. Sell your own product in your Email list

This is similar to selling affiliate products, but this time you sell your own products and get 100% of the profit. This obviously requires more time and effort on your part, but can be very rewarding in the long term. Many veteran public speakers create a product in their field of expertise.

Brendon Burchard, for example, give a lot of speeches about public speaking, and he has a course about it that’s called World’s Greatest Speaker Training. So, every time he gives a speech on the topic he’s promoting his course as well.

Chapter 8

How to Get Your First Paid Speaking Gig

“The first step is you have to say that you can” – Will Smith

This is a very common question that many beginner speakers ask. I’m going to share with you a few mindsets and methods to get your first paid gig.

1. Have at least a basic website set up

You need to have an online presence, it doesn’t instantly make you a “somebody”, but it makes sure you’re not a “nobody” anymore. Get testimonials, nice looking pictures, and get ready to go out there and look for gigs.

2. Speak whenever you have a chance, free or paid

If you haven’t gotten paid before for speaking, your goal right now isn’t to get a $1,000 speaking gig. Nor is it to get a $100 speaking gig. Your goal is to get a speaking gig. Any speaking gig. And get that on camera. Yes, it’s that simple.

Speak at any group events (check meetup.com), etc. Make sure you record yourself speaking, otherwise it’s almost worthless.

3. Crash exiting conferences and events and speak to the event organizer

This method requires guts, which is partially why it’s rarely done and it’s so effective. Simply go to a hotel in your area that has a lot of conferences. Usually they’ll have there a list of upcoming events for the week. Take a picture of that list with your phone and note events that are on a topic that relates to your area of expertise.

Then, show up at these events. Usually the hotel’s reception will just assume that you’re an attendee of that event. Once you’re there, simply start talking to people, and eventually ask where’s the event’s organizer and introduce yourself. Share a little bit about yourself, your public speaking expertise and that you were wondering if they’re looking to book new speakers at upcoming events.

Many times, if you’ve made a good first impression, they’ll say yes on the spot. This is one of the quickest ways to get your first paid speaking gig.

4. If they don’t pay you, at least ask to record your speech

Recording your presentations is crucial. You can later use it to create demo reels, display it on your website, and build your authority in general.

5. Get testimonials from friends and family

If you’re literally just starting out, focus on getting positive testimonials and put them on your website. That way, at least you have something to show.

6. The fastest way to get a speaking gig – Pay for it

This sounds very strange to most people. But if you want to get that speaking gig fast, offer to be a sponsor for the event and pay to speak. Make sure, again, that you record that speech. This is painful for most speakers, but it’ll put you on the map as a professional public speaker. People won’t know that you didn’t get paid for that gig, or that you even paid yourself.

Chapter 9

[* How to Get $10,000+ Speaking Gigs *]

Public speaking? I speak to myself on the street!” – Eliot Spitzer

This is a very common question that many speakers have. People often struggle with asking for higher fees and now I’ll share with you how you can do it.

There’s a few things you want to keep in mind.

1. Can the event even pay you $10,000 in the first place?

The first mistake speakers make is they try to get high paying gigs from events that don’t have that much money. Some events just can’t afford to pay $5,000 or $10,000 for a speaker. The way to overcome this problem is to go to events that can afford that.

An easy way to find out if an event can afford to pay you $10,000 for a speaking gig is to look at their list of previous public speakers. Then, look up online how much money these speakers are charging. Another way is to simply ask the event’s organizer what’s their budget for speakers.

If you’re not sure, it never hurts to ask. Which leads to the next point.

2. Just ASK

Most speakers never charge higher fees for their speaking gigs because they never ask. How often do you ask for a higher rate?

If your last 10 speaking gigs were $3,000 each, then why not ask for $7,000 in your next speaking events? Once you gather the courage to ask you passed the most difficult part.

3. Don’t say anything after you name your price

When you name your new higher price for the first time you’ll probably be anxious. That’s OK. What’s important is to not say anything after you name your price. Especially if it’s on the phone.

You don’t want to be apologetic about it, or qualify yourself. Instead just be quiet and see what they say. Same goes when you’re sending an Email.

4. To charge $10,000 you need to be worth $10,000

At the end of the day, you must have a solid foundation first. That means being a great speaker, having a beautiful website, lots of testimonials and previous speaking footage. That doesn’t happen overnight.

Yes, you need to ask for a high price, but you also need to be worth it.

 

5. The higher you charge the more it’s about who you are rather than the presentation you have

Yes, you can charge $10,000 for a speaking gig. But once you pass that, and go into the range of $25,000+ one thing becomes obvious. You’re hired because you can bring many people to the event, and less because of your amazing presentation or marketing skills.

The event’s planner is hiring you because they know that they pay you $30,000, but they know that they’ll earn that back because people will pay to come see you speak.

Which leads to a funny side effect – Most celebrity speakers that charge upwards of $50,000 per gig aren’t good. Seriously.

So, what you can learn from that? Well, once you hit five figures per speaking gig you want to focus on building a stronger authority. That can mean getting more online followers or doing something amazing such as writing a New York Time bestselling book.

6. What you’re charging now won’t be what you’ll charge in the future

If you’re getting $1,000 per speaking gig right now, remember that it doesn’t mean you’ll get the same in the future. Simply keep asking for higher pay over time, and increase your rates.

7. You can charge a much higher price if they want YOU specifically

If, for some reason, the event’s organizers want to have you specifically come talk, you can name a much higher price. That’s because now you’re not a commodity anymore. Before you were just a generic “Motivational Speaker”. But now you’re a brand. Maybe you performed before at a previous event and the organizers loved it. Maybe they’re a huge fan of your book or online website.

Once they want you, they can’t negotiate as much. You’re not going to charge like Tony Robbins, but you can get paid much more than you usually would.

 

 

*Conclusion *

Congratulations for reading so far! By now you should have a much better idea of how to be a better speaker and how to market yourself better to get more speaking gigs. You should also have a good website and an online brand.

Now the remaining step is to take action, and act based on what you’ve learned. The Millionaire public speaker understands that yes, having a marketing strategy is vital, but he knows the importance of hard work. Continue your journey of becoming a better speaker, help more people, and make a positive difference.

Oh, and one important thing, could you kindly leave an honest review of this book on Amazon? Doing so will help me reach and help more struggling speakers and spread the message of the millionaire public speaker.

Click here to leave a review for this book on Amazon!

Or go here >> http://dviroren.com/the-millionaire-public-speaker-review

Thank you and good luck!

P.S. If you have any constructive criticism and felt like there was anything missing from the book then message me at [email protected]. I constantly work on my books and improve them.

Bonuses

Free Video Training

Want to learn more about being a successful public speaker? I’m currently putting together a free video series just on that. You can get notified when it’s live here: https://dviroren.leadpages.co/public-speaking/

Check Out My Other Books

Below you’ll find some of my other popular books that are popular on Amazon and Kindle too. Simply click on the links below to check them out. Alternatively, you can visit my author page on Amazon to see other work done by me.

The Millionaire Writer – Sell More Books, Write a Best-Seller and Become a Full-Time Author

Passive Income Millionaire 7 Passive Income Streams Online To Make $200-10,000 A Month In 90 Days And Work From Home

Motivation: Master Motivation, Beat Procrastination, and achieve Success using 7 proven methods

Charisma master: 7 Ways to Become Charismatic, improve your social skills, confidence, and charm in 30 days

Millionaire Success Habits: 7 Secret Mindsets to achieve Enormous Wealth and Win The Game Of Money

The Millionaire Blogger 7 PROVEN Steps To Start A Blog, Earn Money And Create Passive Income In 10 Days

Email Marketing Blueprint – Build a Massive Email List And Make Money (+10 Ways To Grow Your List)

If the links do not work, for whatever reason, you can simply search for these titles on the Amazon website to find them.

About Dvir

Hi there! My name is Dvir, I’m a 22-year old author, speaker, and entrepreneur.

I’m passionate about life and obnoxiously positive and energetic. I also made thousands of dollars online, and I started 2 successful online businesses to date and I’m currently working on my 3rd.

I feel incredibly fortunate and grateful to be alive today as I’ve been able to do some pretty cool stuff so far. Here are some of my achievements:

*
p<>{color:#000;}. I developed over 350 android apps that got millions of downloads.

*
p<>{color:#000;}. I made low six figures income in 2015 with affiliate marketing by promoting Android apps.

*
p<>{color:#000;}. I wrote 5 books about self-improvement.

This may seem like a lot to some people, especially considering my age, but the truth is I’m just a normal guy that loves to work and grow. I have plenty of bad days, failures, and struggles, but I don’t let it get me down.

I’m passionate about making a difference and love to be an example of what you can achieve if you set your mind to.

I was born and raised in Israel, but I lived in Bangkok, Thailand for the past 3 years, and I plan to move to Prague in March 2017.

On my website at www.DvirOren.com, I’ll show you how to become a better version of yourself.

More about me:

Growing up

I grew up in Israel until I turned 20. I was starting my first business there making Android apps living at my parents’ house. I still remember Googling “How to make android apps” and the first moment I made money online. It was life changing. But truth be told, I was struggling with depression at the time and felt very lonely.

Moving Abroad

I ended going to South-East Asia on a 4-month holiday the week I turned 20. I completely fell in love with Thailand. Finally, I had found a cheap place to live in with happy people and I felt at home.

I went back to Israel for 2 months and came back to Thailand, this time to live there.

Affiliate Marketing – My 2nd business

After moving to Bangkok I started my second online business, which was affiliate marketing, and I proceeded to lose $3,000 in 3 months. Bummer. Luckily, I stuck with it and ended up making more than 20x my initial loss in 7 months.

But the truth was I was promoting products I wasn’t proud of and I used misleading forms of advertisements to drive conversions. I had also overworked myself and got burned out.

You see, the problem was I was doing well financially but I was emotionally bankrupt.

Taking 8 months off work and exploring myself and a new country

I then stopped working, and moved to Taipei, Taiwan for 3 months and had become conversationally fluent in Chinese. It was a beautiful period of self-exploration, and allowed me to once again be a kid and learn about the world. Learning Chinese was a great challenge and I was really happy with pushing myself.

Failed Startup

After that I moved back to Bangkok, Thailand and started a startup called Advicey. Advicey was an online marketplace for hiring online consulting sessions from experts in every niche. For example, if you wanted to lose weight you’d go on the site and hire a fitness coach to coach you for $40/hour via skype.

Looking back I realize that I was pursuing the startup for the wrong reasons – Money and greed. I wanted to be like Elon Musk, but I didn’t have the self-awareness at the time to realize that I’m not the CEO Entrepreneur kind of guy. I wanted to help the world in a massive way and be famous, but that’s not my path.

I still want to help the world in a massive way and be famous, but in a different way.

I’m not sure how I but I love speaking and being in front of the camera, and I enjoy writing as well. So I’m thinking right now writing books, sharing what I learned, and making YouTube videos about self-help. But hey, I’m just a 22-year old, so who knows right? ;)

Current stage – Writer, YouTuber and Blogger at DvirOren.com

I decided to start writing self-help books sharing what I learned and teaching people about how to make money online and become a better version of themselves. I also started making YouTube videos along with it and I share my journey and document it so that you can get an idea what it’s like to be an entrepreneur and make money online.

What’s going to happen in the future?

Right now my current vision is to write high-quality books and make YouTube videos that’ll help millions of people. Along the way, I want to do some public speaking and inspire other people, especially high school and university graduates that are clueless about what they want to do in life.

I will say, that I’m very excited about the journey and I wish you endless success, joy positivity, and love :)

Want to know more?

Check out my “Start Here” page – http://dviroren.com/start-here

Follow me on Snapchat for daily videos (and lots of embarrassing stuff)

Click here to subscribe via YouTube

Dvir on Facebook

Dvir on Instagram

Email me at [email protected]

Preview Of ‘The Millionaire Writer’

 

Market Like a Bestselling Author: How Tim Ferriss Got the 4 Hour Workweek to Sell

A best-seller was a book which somehow sold well because it was selling well.” ― Daniel J. Boorstin

Ah, the million-dollar question. For those of you who don’t know, the Four-Hour Workweek is a bestselling book that sold more than 1,350,000 copies and was translated into 35 languages. The best part? Before writing the book, the author, Tim Ferriss, was mostly unknown. So how the heck did he do it?

Well, lucky for us, he shares just that in this blog post: [+ http://fourhourworkweek.com/2014/02/04/how-to-get-published/+]

But there’s a lot of information there, so I’m going to make it easy for you and share the overall view of how he did it.

Before we get started

First of all, you must make sure that your book is really an amazing, well-written book. I cover that in another part of this book.

In this section, I’ll focus on the marketing part.

1. Meeting bloggers face to face

What Tim did, was after writing his book, the four-hour workweek, he went to conferences where he could meet bloggers who had an established audience. Tim would talk to them face to face but he wasn’t pushy about selling the book. Instead, he listened to what they had to say, and would occasionally mention that he had written a book. If the blogger would ask him for more information, Tim would then tell him about the book, and about a specific chapter (10-30 pages) that will be useful to the blogger. He’ll then give them a free copy of the book and later would ask if they’d like to do a blog post or interview about the book. Tim even offered to write a guest post on their blog with a link to his upcoming book at the end.

But Tim made sure first that the blogger and his audience were 100% his target audience, meaning they would benefit from the book. He didn’t want to waste time targeting the wrong people. He was very effective.

But why target bloggers?

Bloggers are early adopters that can have a huge audience that loves and trusts them. They’re a lot more likely to cover an unknown book than a newspaper or a media website. That’s because bloggers are a 1-man team, meaning they’re much easier to influence than a 20-men team of a newspaper. It’s a lot more targeted as well, since most blogs have a defined audience.

Tim’s basic approach was “give your book for free to people that are going to talk about it”. That could be a sub-Reddit forum on your book’s topic, a blog, podcast, YouTube channel, etc.

2. The coordinated explosion effect

Once Tim had a series of interviews, guest blog posts and media covers for his upcoming book, he told everyone to publish the content during a specific 1-2-week period in which the four-hour workweek would be released. That would later create a huge buzz around the book and give it the domino effect, attracting bigger and bigger media covers. In addition to that, it’ll make it seem that the book is so good because everyone is covering it.

That’s why it appeared that the four-hour work week came out of the blue, when it fact, there was a lot of work previously done by Tim Ferriss.

Tim later went on to use the exact same technique with all his books and had massive success.

3. An E-mail to an influencer you’ve never met

If you want to Email influencers and not go to conferences just to meet them, you can use this Email as a template. This is an example Email you can use when promoting your own book. It’s written by Charlie Hoehn, author of a best-selling book called “Play it Away”. He used it to get guest posts and media covers for his upcoming book. Here it is:

Hi [author I admire],

I’m the author of the book Play It Away: A Workaholic’s Cure for Anxiety. The reason I’m emailing is because I’m an enormous fan of your writing, and I would love to give you a copy of my book. It’s based on a popular article I wrote about play, called How I Cured My Anxiety (#2 search result on Google for “cure anxiety,” underneath Oprah.com). The article has already helped more than 100,000 anxiety sufferers rediscover the importance of play, and I’m hoping my book will help many more.

Would you prefer Kindle or a PDF of my book? Just let me know and I’ll be happy to send it to you. If not, no hard feelings — I appreciate you taking the time to read this email, and for sharing such a helpful message with the world :)

All the best,

Charlie

Sidenote from Dvir: Notice How he gave them some proof to why his book is good? I.E. it’s based on a popular article. Try to do the same thing in your own Emails.

What all these strategies have in common?

Did you notice the pattern? All these strategies are difficult and require time and effort. Writing a best-selling book isn’t easy, nor it should be. Tim was extremely smart and effective about the way he went to market his book, but he also worked extremely hard to get it to succeed. I’d like to invite you to embrace the same mentality.

When it comes to writing your book, it’s not just about writing a great book, it’s also about marketing and selling it like it’s a best-selling book.

Click here to check out the rest of The Millionaire Writer on Amazon.

Or go to: http://dviroren.com/the-millionaire-writer


The Millionaire Public Speaker: Talk Like TED, Get $10,000 Speaking Gigs, and Ma

Learn How to Get $10,000 Speaking Gigs, Deliver an Amazing Speech, and Follow Your Dreams Always dreamed about standing in front of a crowd but never knew where to start? Or you're having a hard time getting high-paying speaking gigs on a consistent basis? This book is the well-needed guide to help you take your public speaking business to the next level. Most speakers lack the marketing and business skills are necessary to have a successful career. Learn the techniques that highly-paid public speakers use to succeed. There are many examples, real case studies, and recommendations inside the book. There is also a special section to help you make more money from your speaking business and use it to start other successful businesses and diversify your income. Virtually all successful public speakers use these methods, including Tony Robbins, Deepak Chopra, Bill Clinton, Dale Carnegie, Les Brown, Bill Gates, Brian Tracy, Robin Sharma, and Malcolm Gladwell. You can read this book on PC, Mac, smart phone, tablet or Kindle device. Here Is A Preview Of What's Inside the book "The Millionaire Public Speaker"... Why Most Speakers Fail: 7 Common Mistakes How to Get Your First Paid Speaking Gig $100,000 an Hour?! Examples of Famous Public Speakers and How They Got Started How to Create a Beautiful Website for Your Public Speaking Business Talk Like Ted: 8 Secrets to Deliver an Amazing Speech How to Build a High-Traffic Blog Without Killing Yourself Stop Leaving Money on the Table: How to Make More Money from Your Public Speaking Business How to Get $10,000+ Speaking Gigs Additional free book as a gift from the author Much, much more! Get your copy today! Take action today and buy this book before the price increases! Tags: public speaker, TED, public speaking, author, Benji Bruce, Brian Tracy, public speaking for success, The art of public speaking, marketing, audiobook, success, business, profit, money, step by step, beginner guide make money, passive income, make money online, passive income streams, Tony Robbins

  • ISBN: 9781370103782
  • Author: Dvir Oren
  • Published: 2016-12-28 10:20:18
  • Words: 9961
The Millionaire Public Speaker: Talk Like TED, Get $10,000 Speaking Gigs, and Ma The Millionaire Public Speaker: Talk Like TED, Get $10,000 Speaking Gigs, and Ma