Having a presence on social media is not sufficient to create a value. Building deeper relationship with your customers and employees will enable you to create value. In this book, S Darling Explores: • The ways in which social technologies can create value • the history of social technologies • the sources of their power • the potential benefits of using social technology • the risks of using social technology and how to manage the risks • social media strategy • their impact on our lives and business Gain an understanding of social technologies, the potential benefits and risks and how they can be used to create value. Social technologies are great tools for communication and collaboration. Key insight derived from these tools could be used to solve difficult problems, improve productivity and create better products and services. Learn how some companies have used this tool to their benefit.