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SEMRush: A Guide To Complete SEO And PPC Dominance

 

[SEMRush:
**]A Guide To Complete SEO And PPC Dominance

By Matthew Powell

SEMRush: A Guide To Complete SEO And PPC Dominance introduces the many tools and services offered by SEMRush and gives practical examples of how the information provided by their in-depth website and SEO analysis can be useful in your marketing campaigns, content creation, and website design.

Marketing and SEO techniques explained throughout the text include:

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p<>{color:#000;}. Improving the use of keywords for Search Engine Optimization

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p<>{color:#000;}. Understanding your competitor’s SEO efforts to duplicate and improve upon them

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p<>{color:#000;}. Avoiding the pitfalls of PPC ads that can cause your company to waste perfectly good money on ads that are competing against themselves

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p<>{color:#000;}. How to learn from your competition’s successful social media campaigns

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p<>{color:#000;}. How to analyze your social media efforts and improve upon them

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p<>{color:#000;}. The role of SEO in Public Relations and vice versa.

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p<>{color:#000;}. How to leverage in-depth analysis of your website and compare this with your competitors to build an online marketing plan that’s truly geared towards success.

All of these things and much more are made possible through the in-depth analytic tools built into SEMRush. Start learning how today!

Copyright And Disclaimer

Copyright © 2017 by Matthew Powell

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

The information contained in this book and its contents is not designed to replace or take the place of any form of medical or professional advice; and is not meant to replace the need for independent medical, financial, legal or other professional advice or services, as may be required. The content and information in this book has been provided for educational and entertainment purposes only.

The content and information contained in this book has been compiled from sources deemed reliable, and it is accurate to the best of the Author’s knowledge, information and belief. However, the Author cannot guarantee its accuracy and validity and cannot be held liable for any errors and/or omissions. Further, changes are periodically made to this book as and when needed. Where appropriate and/or necessary, you must consult a professional (including but not limited to your doctor, attorney, financial advisor or such other professional advisor) before using any of the suggested remedies, techniques, or information in this book.

Upon using the contents and information contained in this book, you agree to hold harmless the Author from and against any damages, costs, and expenses, including any legal fees potentially resulting from the application of any of the information provided by this book. This disclaimer applies to any loss, damages or injury caused by the use and application, whether directly or indirectly, of any advice or information presented, whether for breach of contract, tort, negligence, personal injury, criminal intent, or under any other cause of action.

You agree to accept all risks of using the information presented inside this book.

You agree that by continuing to read this book, where appropriate and/or necessary, you shall consult a professional (including but not limited to your doctor, attorney, or financial advisor or such other advisor as needed) before using any of the suggested remedies, techniques, or information in this book.

Contents

Introduction

Search Engine Optimization

Paid Traffic Sources

Social Media

Content Optimization

Public Relations

Conclusion

Introduction

SEMRush is an online set of tools that are designed to help with Search Engine Optimization (SEO), content creation, analytical website tracking, and paid marketing resources, such as Google Adsense (also integrated into YouTube), Facebook Ads, and Bing Ads, among others. It collects data from all over the internet by “crawling” through websites, and the results can be revealing. With this tool, you can learn things about your website, and the websites of your competitors, that would take hours upon hours of research to learn on your own, and even then there would be gaps in the information you are able to collect. SEMRush comes highly recommended for those looking to increase their business and boost the traffic on their websites.

The many, many features of SEMRush will divulge information on a huge amount of criteria. The robustness of their tools is unmatched by similar tools, and their long-running reputation is based on just this.

Let’s run through a brief overview of SEMRush’s main features. We’ll talk about practical application of many of these tools later, but this serves as a good starting point in understanding why SEMRush is the premier tool for improving your website’s organic and paid traffic sources while also learning from your competitors.

Analytic Reports

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p<>{color:#000;}. Organic research – tracks the keywords that are actively providing results for any given website, especially useful for figuring out how your competitors are using their keywords.

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p<>{color:#000;}. Paid research – helps you learn which websites are using paid advertising and which keywords they are using, their results, and much more.

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p<>{color:#000;}. Display advertising – help you actually view the advertisements your competitors are using to gain paid traffic to their site.

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p<>{color:#000;}. Backlinks – shows which websites are linking to your site or your competitor’s sites, helping you determine which backlinks are useful and websites you might garner new backlinks from.

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p<>{color:#000;}. Video advertising research – makes it possible to uncover popular advertising opportunities and build your video advertising marketing plan.

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p<>{color:#000;}. Product listing ads – helps to determine who is your competition and what is working best for them so you can improve upon their approach.

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p<>{color:#000;}. Keyword research – helps you discover which keywords are viable for improving your search engine visibility and which are too saturated.

Tools

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p<>{color:#000;}. Keyword difficulty – determines which keywords have less competition, giving a specific percentage of competing websites using the same keyword for SEO purposes.

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p<>{color:#000;}. Domain vs. domain – instantly compare two websites, which allows you to see how you compare with your competitors.

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p<>{color:#000;}. Charts – visual representations of strengths and weaknesses for both your sites and your competitors’ sites.

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p<>{color:#000;}. My Reports – generates results from searches in an easy-to-read and easy-to-share format.

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p<>{color:#000;}. Keyword Magic Tool – the internet’s most intuitive keyword tool for generating literally thousands of keywords, determining which ones will work, and compiling lists to help you plan integration later.

Projects

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p<>{color:#000;}. Position tracking – real-time tracking of your progress, making it easy to see if your efforts are indeed working for you.

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p<>{color:#000;}. Site Audit – a powerful tool that crawls a website to reveal SEO errors and find the best solutions to these shortcomings.

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p<>{color:#000;}. Social Media Tool – excellent for tracking social media campaigns and analyzing data concerning your competition.

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p<>{color:#000;}. Brand monitoring – keep tabs on your brand’s public approval.

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p<>{color:#000;}. SEO Ideas – get recommendations for your specific projects.

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p<>{color:#000;}. PPC Keyword Tool – specifically track down keywords for pay-per-click ads.

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p<>{color:#000;}. Content Tool – evaluate your content’s reach outside of your website, including back links, shares on social media, and much more.

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p<>{color:#000;}. Organic Traffic Insights – analyze what ways traffic is coming to your site so you can improve the results.

As you can see simply by their list of features, SEMRush provides an enormous amount of tools, data, and suggestions to help you increase your visibility online. It is the perfect tool for newcomers and seasoned internet marketers alike. Available at three cost tiers of $99 per month at the lowest tier, $199 for intermediate service, and $399 for big business services, it can offer affordable solutions for anyone that is serious about creating a sizable income through internet marketing efforts.

Visit the SEMRush website. They offer a free trial for beginners.

Let’s explore further how these features apply directly to your efforts as an online marketer, ecommerce entrepreneur, or any other business with an online presence.

Search Engine Optimization

There’s no doubt about it, search engine optimization (SEO) is the key to driving organic traffic to your website. Organic traffic means that you’re not paying for advertisement, and it’s largely a result of great content creation. Whether you’re an affiliate marketer, run an online store, or you’re trying to drive business into your brick-and-mortar location, preparing your website and its content to be easily found through search engines is a huge step in the right direction.

As we’ve discussed in the introduction, SEMRush comes with a plethora of SEO-related tools that will help you analyze not only how well SEO has been working on your site, but also analyze how your competition is using SEO to drive this organic traffic to their websites. In addition, many tools and suggestions are offered through this software package to increase your current reach.

SEMRush is an effective toolset to help you increase your keyword ranking on Google. Simply by logging in, you’ll be able to run a “Full Report” on your website’s domain name in regards to organic results. In just a few moments, you’ll be given a report that explains how much traffic your website receives, which keywords it ranks for on Google, and how much of that traffic is due to these keywords.

With their intuitive design for these reports, you can easily sort all of your keywords by “ranking,” meaning those that appear on the front page of Google will show. You will be able to see which keywords are working the best for you, and it’ll become clear which pages those keywords apply. If you haven’t been putting in a serious SEO effort in the past, then the results may be surprising or lackluster. However, you’ll see very clearly which keywords are working best for you, and if you’ve yet to optimize those pages for these keywords, you’ll now be able to make modifications to net the best possible results.

If the pages that are ranking lack in quality content, you can update the content to include headings (H1, H2, H3) throughout, add images with alt-text that includes your keywords, incorporate video content, and clean up any other issues that the Site Audit tool (found in the “Projects” menu on SEMRush) offers you.

You can also work on link building (links from other sites to your pages). Using SEMRush’s backlinking tools, you can see who has linked to your pages in the past and ask them to link to your pages again in the future. Likewise, you can use SEMRush to hunt down similar blogs in your niche that are open to guest postings, meaning you can provide content in exchange for a small link at the end of the post.

Using SEMRush’s SEO Ideas tool, you can get specific advice based on your website’s current performance and where it’s lacking. These ideas are proven to bring results, and it paints a clear picture of how to move forward once you’ve hit a brick wall.

Using SEMRush and the information you can find through their services, the SEO on your website can be effectively optimized with a focus on improving keyword ranking, fixing errors, and creating the best possible user experiences. Repeat this process often, and it is possible to drive in organic traffic rather than paying for it (or on top of paying for it). The best part is that SEMRush makes the process much more efficient, so while you may be paying for the service, the time saved and improved results should easily be worth your investment.

There are many other SEO tools worth exploring within SEMRush’s package, but let’s consider how SEMRush can improve your paid advertisements and bring in that paid traffic while saving you from wasting your money on ineffective ads.

Helpful Links

The Ultimate Guide to Increasing Your Organic Traffic and Conversions

How to Convert Search Traffic

Ways to Increase Website Traffic

How to Double Your Blog Traffic in Two Weeks

Paid Traffic Sources

The vast majority of paid traffic online is coming from Google Adsense, which is also integrated into YouTube and many other platforms. Paid advertisements only work as well as they are created and distributed, and it is easy to waste money on ads that don’t translate to customers or website visitors.

While Google’s Adword Keyword Tool is useful to many of us, it is not as intuitive or robust as SEMRush’s tools created specifically to target keywords used in paid advertising. The PPC Keyword Tool scours multiple sources to collect data about how much people are paying for certain keywords, how effective the click through rates are, and it integrates into AdWords to help generate better results, long-tail keywords, and build new combinations of keywords.

Additionally, a major setback most in the PPC/CPC advertising field run into is the event where two or more of your ads are competing against one another. The PPC Keyword Tool specifically looks for this unfortunate circumstance and helps you eliminate the possibility of your ads competing against each other and driving up your own costs for no good reason. It may surprise you how eliminating these “cross-negatives” will improve your bottom line. The craziest thing about this is that SEMRush is the ONLY service that specifically helps you target this problem! This feature is 100% exclusive to their online software. The PPC Keyword Tool also helps polish other issues within the long list of keywords you place ads into, including eliminating duplicates and removing unneeded words within your keywords that are working well to improve them even more.

If you’re still in the process of building your advertisements or you’re trying to determine why you aren’t having as much luck as your competitors, the analytical tool called Advertising Research can help to paint a picture of what your competitors are doing that you aren’t. Having a strong grasp on the budget and strategies you’re going up against helps you better approach the challenges ahead. Additionally, this analytical tool is designed to help you make your paid traffic sources geared more toward the locations that are most suited for your business, which is especially helpful for brick-and-mortar institutions. The Video Advertising Research tool does many of the same things for video ads that run through popular video sites like YouTube.

Paid advertising is expensive enough as it is, but with the help of SEMRush it is possible to maximize your budget and your results by understanding what you’re doing right, what you’re doing wrong, and what the competition has been doing all along. For anyone seriously looking for traffic from paid advertising, maximizing your investment is the key to longevity. The less money you waste, the further the budget will go.

Helpful Links

6 Essential Alternative Traffic Sources You Must Have

How SEMrush Increased Revenue from Non-branded PPC Campaigns by 94%

[+ PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak +]

Futuristic PPC Automation: Creating Efficient Processes and Better Results

SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI

Social Media

As Facebook, Twitter, Instragram, Pinterest, and other social media outlets continue to grow, it is paramount that your business is utilizing these to the best of its best ability. That means producing great content that your followers want, but it also means utilizing sponsored posts and paid advertisements in a calculated and intelligent manner.

SEMRush offers a Social Medial Tool designed specifically to help you not only improve your own social media outreach, but also to size up the competition’s reach and learn from their successes and mistakes. You can easily use this tool to pinpoint which brands are best utilizing their social media within your niche, and gain a detailed understanding of just how their efforts are working for them. Understanding the trends and social interaction these competitors utilize can teach you specifically how to improve your own approaches. Understanding what people within your niche are currently interested in will help you create content and interactions that specifically speak to your target market.

Within your own social media efforts, you will be able to track which major players are engaging in your content, how they’re sharing your content, and what that means for your success. If the response is positive, you will know that you’re on the right track and can continue to push forward with confidence in the specific methods that are working. If the response is negative, you will know where you need to clean up your act in order to improve your public reputation.

Additionally, you can easily analyze the top hashtags between Twitter and Facebook, making it possible for you to gear content towards these hashtags, evaluate how others are using them, and propagate content that places you in the forefront of trending topics. Monitoring these bits of information means you can jump on a trend before it’s on the downward slope of disappearing entirely.

The Social Media Tool is so robust that you can actively track as many as twenty of your competitors at once! What could you do with in-depth analytics of your top competitors inside and out within the framework of Facebook, Twitter, Google Plus, LinkedIn, YouTube, and Instagram? The great part is that you don’t even need to know who your top competitors are because SEMRush’s tools will help you discover them! With this information, you can easily discern the fastest growing competitors and follow the metrics they apply to their approaches and adjust it to fit yours. Take it a step further, and you can actually improve upon their campaigns. The information provided includes the number of engagement on posts, the amount of readers total, the amount of shares and likes, and much more. All of this is displayed in easy to digest charts.

Going past a general overview, you can literally see which of their posts are garnering the most positive responses. You can filter this by date ranges to keep current, understand long-lasting results, and see how you size up to the competition. When evaluating your competition’s success, it becomes easy to determine which questions you should be asking yourself about their approach. How did they write the articles? Are they taking a definite stance or are they giving general overviews? Do they make social media posts in regular intervals or only when news is available to share? How focused are they on one particular topic? Are they covering a large amount of ground or pinpointing a specific demographic? Being able to see the answers to these questions can help shape your social media campaign to be a success from the very start. And as your campaign begins rolling out, you can also track your own successes and determine these same questions (and solutions) as they apply to your specific audience.

Are you active on YouTube? You probably should be considering it’s the second largest search engine in the world just behind Google. Not only does it operate as a search engine for a large percentage of its users, but it’s also a social media outlet that allows interaction with your company and your brand. If you’re unsure how to roll out a YouTube campaign, SEMRush can help you evaluate your competitors here as well! Taking your competitors into account, you can begin to see what is trending and being searched, and you can develop high-quality content to meet an audience within your niche.

This toolkit provides information in an almost real-time manner, meaning that you can stay on top of everything and tweak your approach every time you sit down to work on your marketing. To aid in this, SEMRush has setup a weekly email service that provides you with the results of the competitors you’re tracking, reminding you to stay on top of your game.

Moving into the arena of sponsored posts, SEMRush offers analytics of PPC ads that are currently run by your competition as well. The leaders in this type of analytic reporting of PPC ads for social media, SEMRush can even track which DOMAIN NAMES are spending money to bring in traffic to their websites through social media outlets. You can also target specific keywords being utilize in Facebook ads, and you’ll gain access to information concerning how long an ad has been running, how many people have viewed it and clicked on it, and learn what geo-targeting (location targeting) has been used, if any.

The robust tools provided by SEMRush for social media aren’t replicated by any other service currently available. Many websites offer SEO tools, but nobody offers the same level of depth that SEMRush can offer with social media marketing. If social media is a major part of your strategy, SEMRush is the edge you need to keep ahead without working your fingers to the bone.

Helpful Links

Social Media Audit

Advertising and Selling on Social Media: Trigger Instant Gratification!

5 Ways to Become a Master Seller on Social Media

Content Creation

“Content is king.” It’s a cliché for a reason! No amount of marketing truly matters if you aren’t producing the best possible content geared toward your target audience. However, even great content needs some help reaching the target audience.

SEMRush rolled out a new Content tool in 2016, and it continues to grow as they expand its reach across the globe. While it’s simple to understand the metrics behind the content on your own websites thanks to the many tools at your disposal on SEMRush, Google Analytics, and your in-site data, many of you are propagating content through a multitude of other websites and channels. The challenge here is the lack of analytical data due to not having access to the backend of these websites. The Content tool combats this by actively monitoring this content on your behalf, and you can have it monitor this for a multitude of content that’s spread out across the internet.

This tool can be utilized by content creators, content managers, and webmasters alike to continue producing content that works well. You will be given specific information on the keywords that are ranking, the backlinks to this content, and how often this content is being shared by others. Understanding which pieces of content are working towards your end goal means you can produce more content that serves your audience and helps drive traffic to your websites.

In addition to allowing you to track the analytics of content published through outside sources, you can also use this content tool to track the content of other producers, offering additional insight into your competition. As development on the Content tool continues, you can expect additional analytical data to help you craft your content.

In addition to the Content tool, the SEO tools we’ve previously discussed will also help you gear your content creation in the right direction. Knowing which keywords to target, what is trending within your industry, and what tone of voice and position the competition takes on certain topics, allows you to generate content for both your website and your external publications in a way that is best geared towards success.

Helpful Links

Content marketing strategy Guide

Content Strategy Masterclass

Content Distribution Strategies That Work!

5 Actionable Tips and Tools for Content Marketing

Public Relations

The truth of the matter is that public relations have been changing over the last ten years. This is especially true in the digital world. With the rise of social media, the rollout of new technology, and using PR to the advantage of driving traffic, your approach to online PR now requires more thought than the usual PR considerations. Traditional PR is not obsolete, and offline management of PR has remained mostly the same, but marrying this into an approach that ultimately works to improve your online presence requires additional considerations.

SEMRush can be utilized to better approach your PR campaigns online. Along the same vein as content creation, when you propagate your brand out into several outlets, it is imperative to understand what type of affect that can have on your business. SEMRush makes it much easier to understand metrics such as the domain authority of a news outlet that reports on your business. In general, the more and better placements your PR efforts are given online, the better the results. To determine which outlets are worth approaching, look at the domain authority of the sites that mention you. You can use SEMRush to determine which keywords have pages ranking in Google. If those keywords and the content are in line with your content, it is more likely that this is a viable source of a backlink, an article published on your behalf, or some type of review of your products or services. Digital PR can be a huge waste of time if we are not locating publications that are relevant and willing to work with others that share similar interests.

In addition, if there are any existing publications that still receive quite a bit of traffic, and you believe it could be updated or improved upon through your expert knowledge on the subject, you can approach the publication and offer to help update this information in exchange for a backlink and a quick mention. Offering these services may not always work, but when it does, these are pages that are guaranteed to garner views and powerful backlinks. In this manner, PR isn’t simply putting it out to the world that, “Hey, I have a good business,” but it is also a direct effort to improve the SEO of your website.

The ideal content to target in this case is typically considered “evergreen” content. Evergreen content will have an enormous shelf-life, sometimes remaining relevant and viewed for years and years to come. Using SEMRush’s tools to determine the current life of a published article can help you focus on those that will appear to remain relevant for a long time. If an article is trending and will peter away, it doesn’t really serve your long-term PR or SEO goals.

As the gap between digital PR and SEO continues to close, it is imperative that we all put our best foot forward and approach these topics with the goal of longevity. A new publication that garners a boost in traffic is excellent, but a source of traffic for years to come, especially as you compound this with other long-term sources, is a golden opportunity that digital PR offers to us. To do this efficiently, SEMRush helps you select the best possible targets.

Helpful Links

How to Use SEMrush to Inform PR Initiatives

Why PR is the New Link Building

Branding: Weave a Story for Your Startup that the Media Will Love

Conclusion

By now, you understand that SEMRush is going to provide you with a plethora of tools to improve your overall search engine optimization, online presence, social media presence, and even help you make the most out of your marketing budget. Streamlining the market research process, these tools can save you thousands of dollars in false starts and short-term results that were intended to have a much more serious impact on your business.

The major point to take away is that many aspects of SEO, digital PR, social media, and even paid advertisement are in a constant state of flux as competitors continue to push harder and harder to remain on top. With the right toolkit and knowledge, you don’t have to fall behind. Understanding how your competition is succeeding (or failing) gives you a competitive advantage, and it even allows you to see where you can fill in the gaps and improve upon their marketing approaches. It doesn’t matter if you’re a startup and your competition is a major, well-known brand. There are going to be ways you can improve upon their approaches, and there are going to be trends you may never have even noticed without taking the time to keep tabs on what’s going on within your industry.

As the business world continues to push further and further into digital avenues, having every advantage available is going to make the difference in doing just alright and surpassing your goals and setting new ones. SEMRush is currently the leading software to help with this process, and while other great analytical data trackers may exist, there’s very few that incorporate such a bulk of resources and tools to help with your success. Within this short introduction to the software, we’ve only scratched the surface of the information and utilization of the tools that SEMRush can offer. It is more useful than ever, and they continue to develop industry-leading tools, so it’s only going to get better from here.


SEMRush: A Guide To Complete SEO And PPC Dominance

SEMRush: A Guide To Complete SEO And PPC Dominance introduces the many tools and services offered by SEMRush and gives practical examples of how the information provided by their in-depth website and SEO analysis can be useful in your marketing campaigns, content creation, and website design. Marketing and SEO techniques explained throughout the text include: • Improving the use of keywords for Search Engine Optimization • Understanding your competitor’s SEO efforts to duplicate and improve upon them • Avoiding the pitfalls of PPC ads that can cause your company to waste perfectly good money on ads that are competing against themselves • How to learn from your competition’s successful social media campaigns • How to analyze your social media efforts and improve upon them • The role of SEO in Public Relations and vice versa. • How to leverage in-depth analysis of your website and compare this with your competitors to build an online marketing plan that’s truly geared towards success. All of these things and much more are made possible through the in-depth analytic tools built into SEMRush. Start learning how today!

  • ISBN: 9781370587230
  • Author: Jim M Booker
  • Published: 2017-05-19 04:20:10
  • Words: 4741
SEMRush: A Guide To Complete SEO And PPC Dominance SEMRush: A Guide To Complete SEO And PPC Dominance