Intending authors are often fixated on getting traditional publishing contracts and see that as the only way to actualize their publishing dream. 2017 marked the 171st year of publishing in Nigeria and for the majority of these years, an alternative to traditional publishing has been in existence; Self-publishing. It was what authors did when their manuscripts were rejected by traditional publishers. It has taken a better form and is capable of producing the same and even better results than traditional publishing. It gives the author the opportunity to be in total control of their publishing career and earn all the profits from it if done right. Self-publish and Profit is the formula for achieving a successful and fulfilling publishing career. It is a 4-step success plan which when done right will produce an amazing published book that will increase the author’s visibility, influence and position him as an authority which will enable him to earn more from his book.