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Online Business: Discover The Fast Way To Making $10,000 Cash Every Month When Y

Introduction

How to Start Your Online Business

Discover The Fast Way To Making $10,000 Cash Every Month When You’re New To Internet Marketing!

By Mark Gates

All rights reserved. Reproduction and distribution in any way, shape, or form is forbidden. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any other means, electronic, mechanical, photocopying, recording or otherwise without prior permission from the author.

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Table of Contents

Introduction

Chapter 1: Should I Quit My Job to Start a Business?

Chapter 2: Mindset Shifts for Success

Chapter 3: Choosing the Right Niche

Chapter 4: Reasons You Should Be Marketing on Social Media Networks

Chapter 5: Use These Social Media Platforms to Grow Your Business

Chapter 6: Conclusion and Action Steps

Introduction

Until a few decades ago, a businessman would have to have access to immense wealth resources to start and sustain a business. Today, thanks to the expanding Internet arena, being a successful businessman requires only a unique set of skills, a deep desire to succeed no matter what, willingness to work hard, and an Internet connection.

The global online space offers you limitless opportunities to market your products beyond all geographical boundaries. And the cost attached is a small fraction of that associated with opening a traditional bricks-and-mortar store or business. An added benefit to online businesses is the flexibility that they afford you. Depending on your need, you could choose to be either a full-time entrepreneur or a part-time entrepreneur.

Before going into the ways to empower yourself on how to start an online business, let me give you some basic challenges that you will face as you go along.

How To Define Yourself

When you worked for an employer, there was a job description given to you that defined your role and responsibilities. When you set out to be an entrepreneur, you will have to sit down and define these yourself because your business is going to be an extension of your personality and who you are. You will have to answer the following questions:

*
p<>{color:#000;}. Why do you want to start the business?

*
p<>{color:#000;}. What are your main responsibilities?

The answers to these questions will facilitate your progress in your business venture.

You Will Be Working With Little Or No Guidance

Starting your own business invariably means starting off with a blank slate. You will have to create the core processor in your brain, make the skeleton, add the muscles and fat, string the nerves together, and then bring life into your business right from scratch. Remember that, more often than not, you will be on your own with little or no guidance from outsiders.

You Could Be Overwhelmed By Intense Emotions

Fear, confusion, stress and doubts are all going to barrage their way into your mind overwhelming you with their sheer weight. These emotions cannot really be avoided. But being forewarned is being forearmed. Know that these feelings will hit you at some time and prepare yourself to deal with them!

Learn The Art Of Financial Management

Yes, your finances, at least initially, are going to take a hit. Without the skills of finance management or at least an expert on your side, your business venture will fail even before it takes off. So, please pick up these key skills before you start trading.

Remember, you do not have to become an expert. Just learn the basics, make sure you have access to an expert if needed, and then take the plunge. Just avoid being foolhardy about any of your business decisions.

Despite the above-mentioned challenges, it is not impossible to be a really successful businessman. Yes, it takes hard work and diligence. But, the rewards at the end are satisfying that your journey into running a business will justify all the learning you do now. Moreover, isn’t the business that you wish to start your passion too? And what is more encouraging than following your passion?

So, pick up that spade, roll up your sleeves, and get to work!

Chapter 1

Should I Quit My Job To Start A Business?

Giving up your full-time and well-paying job to start off a new business venture is risky as well as stressful. The uncertainty of a new business and the loss of a steady income can add unnecessarily to your stress levels. On the other hand, a full-time job may not leave you with sufficient time and energy to invest into your new business. So, you see it is a tricky situation and the choice is yours to make. Think it through before making any decision you cannot go back on.

You Always Have Enough Time

Time management is a very crucial aspect of life and more so when you are starting off on a new business venture. You will be doing innumerable tasks and the challenges of each can deter even the most courageous. Yet, the secret behind the success of entrepreneurs is their special skill to manage time well.

Each of us has the same 24 hours a day. How is it then there are some who can churn out an immense amount of work each day while for others doing even the basics is so difficult? The answer lies in time management. If you put your mind to it, you will always find enough time to do everything you want to do.

Make a timetable for each day and ensure you follow it strictly. Before you retire for the day, tick off the tasks that were completed as per your plan. Ask yourself why some were not able to be completed. If you have a reasonably good answer for the latter, then include it in the next day’s list. If the answer does not satisfy you, put a red cross next to it and make sure you do first thing the next day. Such penalties will drive more self-discipline, which, in turn, will prove extremely useful in making your business a success.

Here are some more tips to manage time well:

*
p<>{color:#000;}. Spend some time to plan your day and carry your schedule wherever you go

*
p<>{color:#000;}. Allocate more time for those things that are important for your success

*
p<>{color:#000;}. At least half of your time should be spent in doing those activities that contribute directly to your success

*
p<>{color:#000;}. Make time for expected interruptions.

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p<>{color:#000;}. Block out major distractions

Tackle One Task at a Time

Nobody becomes successful overnight. It mean taking small and diligent steps towards achieving your goals and attaining success. You cannot surmount an entire mountain at once. Instead, take one task at a time.

Complete it well and then take on the next task. You can look at multi-tasking for some aspects. But, by and large, taking one small task at a time will result in an improved outcome as the human brain was not designed to multi-task. Moreover, completing each task successfully will motivate you as you see yourself moving closer to your dream. Here are some great benefits of tackling one task at a time:

*
p<>{color:#000;}. The outcomes of single-tasking are far more fruitful than trying to do everything together

*
p<>{color:#000;}. You will be more focused on your task

*
p<>{color:#000;}. Your productivity will be enhanced considerably

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p<>{color:#000;}. Your end results will be more meaningful to you as you had put your heart, mind, and soul into the task making you feel more satiated

Multitasking merely creates an illusion that you have accomplished a lot. Actually, you are simply jumping from one task to another and at each jump, you are wasting time to relook at the task.

It’s All about Prioritizing

What is due today has to be done today. Don’t put off something for a later date because you don’t like it. So, when you make that schedule to manage your time, make sure you prioritize well. Arrange all tasks in the order of importance. Also, do the task that takes more time and is more difficult first.

This way, you will have lots of time to complete the time-consuming task. Additionally, when you know that you have finished with the toughest jobs, you will be energized to complete the easier ones faster and without much ado. Some great benefits of prioritizing your work:

*
p<>{color:#000;}. The really urgent task gets done first and the overall time for the entire job will be reduced considerably

*
p<>{color:#000;}. The quality of your work will see a significant improvement. Since you have already spent time on prioritizing your work you will not waste time and energy on worrying about other aspects. This gives you the freedom to focus on the task at hand thereby enhancing the quality of work.

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p<>{color:#000;}. Prioritizing reduces stress and you will not feel burned out due to overwork

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p<>{color:#000;}. Your leisure time will actually increase as there will be fewer instances of reworks driven by incompleteness or poor quality

Focus, Focus, Focus

Every time you think you are moving out of line or straying from your dedicated path, get back to focusing on your goals. Focus is a key ingredient for success. Focus facilitates the following:

*
p<>{color:#000;}. It helps in dealing with disappointments and temporary setbacks.

*
p<>{color:#000;}. It helps you create a plan. As you bring focus back in your life, you will be able to recreate a new plan or strategy that will get you back on your feet

The important aspects of business that are positively impacted if you focus include:

Instead of being merely reactive to situations, you will be able to be more goal-oriented and take proactive measures to manage and overcome obstacles

As a focused person, you will channel all relevant resources towards achieving your goal. This will include reflections on your own behavior to correct any bad habits, finding the strength to say no to distractions, etc. A focused attitude and behavior are something that shouldn’t be left to chance. It is a matter of patience and diligent efforts that have the power to yield amazing results for your business.

As a focused person, your actions will be intentional and you will find ways and means to protect yourself against daily distractions and tiring emotions that can take an undesirable toll on your life and, in turn, on the success of your business.

So, remember to focus, focus, and focus and do not err away from focus until the goal is reached!

So, whether you choose to quit before your venture stabilizes or after it stabilizes, remember there are going to be plenty of challenges and you will have to find the strength, determination and willpower to overcome these challenges and cross over from the realm of efforts to the realm of your business reaping the fruits of your hard work. If you persist, you definitely will see your business thrive as a result.

Chapter 2

Mindset Shifts for Success

Starting off your online business with the wrong mindset can trigger failure even before you take the first step on your journey. Making sure you get the right mindset is imperative for success. A flexible growth mindset is a common thread linking all successful people irrespective of their profession. While great products and services are necessary for your online business to do well, the lack of a growth mindset will result in the failure of your venture and no great product and/or service can save it.

Humans Learn by Modeling Others

The concept of learning by imitation is an innate human characteristic. We are constantly looking for people who can become our role models and finding ways as to how we can ape their values and styles. Having a wrong role model can be disastrous for you and your business. Modeling your approach on an existing success example will enhance your chances for success too.

Role models are extremely relevant as influential powers to choose a particular career or business. There are many studies that go to prove that role models and the choice of careers are interlinked. If you have had a defense personnel as a role model, chances are high that you will choose the area of defense as your career.

[]Choose Your Imaginary Mentor

When Homer Simpson decided to become a great inventor, he stuck a poster of Leonardo da Vinci on the basement wall and committed himself to following in the footsteps of one of history’s most creative inventors. Admittedly, all he got out of it was an electric hammer and absolutely no credit, but Homer doesn’t exactly have “success” written into his character.

He had a great process, though, and it’s worth emulating. Are you trying to transition into a healthier lifestyle? Move up in your career? Make a lot of money? Whatever your goals, it’s helpful to have a good example to follow. You might consider Oprah Winfrey, Lucille Ball, Richard Branson, Steve Jobs or Elon Musk. If the person you’ve chosen has already achieved your biggest goals, then he or she is the right person for your “wall.”

Get into that successful mindset by reading about your mentor and learning about the methods he or she used to achieve goals that are similar to your own.

Tips for Creating a Positive Attitude

It is undeniable that a positive attitude is critical to making a success of your online business. Keeping your spirits high, preparing yourself hard work, steeling your mind not to be overwhelmed by any kind of obstacle etc. are all key ingredients to having a positive attitude. The following tips will help in maintaining a positive attitude throughout your life:

#
p<>{color:#000;}. Don’t Skip Meals – A healthy body is essential to prepare you for challenges. The first step to achieving physical fitness is eating wholesome and nutritious foods in measured quantities 4-6 times a day. Avoid all kinds of processed foods that have the power to dull your senses and thinking process.

Do not skip any meal especially breakfast. A healthy whole-grain based energizing breakfast is the best way to start off your day. Ensure you include ample fruits and vegetables in your daily diet because the vitamins and minerals are essential to keep your mind sharp and active.

#
p<>{color:#000;}. Change The Scenery – When you are feeling low and depressed and your reservoir of positivity is depleting, then have a change of scenery. Take a short break away from the routine. This not only rejuvenates your energy levels but also gives you an opportunity to have new perspectives, which, in turn, could turn up solutions that were obscure till now.

#
p<>{color:#000;}. Get A Different Point Of View – Many times when a good solution to a persisting problem is evading you, then it is very likely that you are seeing the problem in a fixed view. The lack of a good solution could potentially deplete your positivity resulting in unpleasant situations. When you are in these circumstances, make sure you can speak about your problem to someone else, perhaps someone you trust and who is not necessarily from your domain. This person will, invariably, perceive the problem in a different light, which could yield suitable solutions for you. Avoid being rigid in your outlook and get an opinion that is different.

Other Important Factors That Influence Your Mindset

Spend Time With Positive People – Your mindset is highly influenced by the people around you. If you choose to surround yourself with negativity, your mindset will also become negative. If you choose to surround yourself with positivity, your mind also will be brimming with positivity.

Nourish Your Body – Look after your physical health. Having an unsound and unfit body does not bode well for you or your business. Your body is like a machine and needs regular fuel and running time in order to work properly. Nourish your body with good and nutritious food to avoid sickness and disease.

Watch Your Language – No matter how angry or resentful you are feeling, you must be very mindful of the language you use when you communicate with people. When you feel that your anger is too much to manage, then excuse yourself under some pretext and move away before your tongue takes over and does irreparable damage. You can say the firmest and most powerful of things by being polite and keeping your cool. This also applies to your correspondence with clients as once you send an email, you can’t take those words back.

Be Grateful – Having an attitude of gratitude shifts the focus from your have-nots to your haves. When you focus on what you have, you will feel less resentful and more grateful for the things bestowed upon you! Spend some time every day being thankful for the good things in your life.

Positivity Is Worth the Effort

Initially, when you are working on improving your positivity, you might be challenged enough to think, “Is this worth all the trouble?” Let me assure you that the power of positivity is not to be underestimated. With a positive mindset, you can achieve the seemingly impossible. The mind, being the most powerful aspect of human beings, can be channeled to do great things. Yes, positivity is definitely worth the effort!

FREE LIVE ONLINE WORKSHOP

“Let Me Show You The FAST WAY To Making Up To $10,000 Every Month, Even If You’re Brand New To Internet Marketing..”

MOBE Founder Matt Lloyd will Give You the Insight on How to Make it Happen:

[+ CLICK HERE TO REGISTER!+]

  • limited seating – only 100 spots for the webinar!

Chapter 3

Choosing the Right Niche

Choosing the right niche for your online business is as essential as carrying camp gear for a camping trip. If you do not get this right, you are likely to fail in your online business endeavor. While you may know your “overall” niche, getting down to the details by arriving at the perfect market niche is a key element for success.

You have to factor in your passion, your deep-seated interest, how good you are at problem solving, etc. before you choose your niche. Doing any business is not easy and there are bound to be problems that have the power to deter you midway. If you are passionate and skilled in your niche, then you will find it easier to manage these problems than if you are not.

Selling Cure, Not Prevention

Joe Sugarman, the famed author and copywriting legend in the advertising world, says this, “Selling a cure is far easier than trying to sell a preventive remedy. Most people will not really care to spend resources on prevention. But, they are willing to pay a lot for a cure.”

So, choose a niche that promises the cure from some pain for your customers. Identify the pain, present it in a form that the customer can relate to, and then present your product or service that will help “cure” the pain.

Choosing the Right Business Model (Franchise, Affiliate Marketing)

The answers to the following questions will help you decide the right business model for your online business:

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p<>{color:#000;}. Which model is capable to getting you the highest sales, the widest profit margins, and the lowest breakeven period?

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p<>{color:#000;}. Which model needs the least amount in terms of investment from you and from those you will to partner as either as affiliate marketers or as franchises?

*
p<>{color:#000;}. Which model works with equity rather than debt financing?

*
p<>{color:#000;}. Which model promises the highest liquidity and the best ROI (return on investment)?

*
p<>{color:#000;}. Which model needs the businessman to release the least amount of equity?

Once you have answered these questions, you can start to identify, as well as quantify, the risks involved in each business model. You can make an informed choice based on clear quantifiable targets and risks after factoring in all the answers and relevant data. In order to maximize business opportunities and profits and minimize efforts, it is important that you choose your niche correctly and prudently.

The Two Ways to Find a Niche

There are hundreds of complex ways to look for a niche, but I say keep it simple. Don’t try to find the “next big thing” every time you start a new site. Look for things that already sell, that have a substantial market and that have room for you to build a site. I utilize two very simple methods for finding new niches – neither of which requires an expensive membership or epic insights that only a guru would have.

ClickBank

No, it’s not the only affiliate network or method out there, but it sure is one of the best and when it comes to finding profitable niches, there are few places where you can find better data. Here’s my basic walkthrough for finding your niche here:

1. Hit the Marketplace – Go to the ClickBank Marketplace (www.clickbank.com/marketplace.htm) and search for any term. For example, enter weight loss. You’ll find 3 Week Diet – a site with a gravity of 228 (as of the time I’m writing this):

2. Use the Gravity – The gravity score is an easy way to see what is selling and what isn’t. What the gravity score means is that there are that many separate affiliates selling the product. Every time a product is sold by a unique affiliate within a certain time period, a point is added to gravity. If someone sells 200 products, it still only counts as one point.

3. Checking the Niche – So, as you can imagine, when a product has been sold successfully by more than 130 people, it is clearly a good niche—one with a lot of profit potential. In fact, I tend to aim for anything with a gravity over 30. At any point, there might be products on ClickBank with gravity that high. It’s always a good sign that the niche is converting and that that particular product is doing well.

Now, some gurus will try to tell you that the gravity score being high is a sign of too much competition. I completely disagree, though. Just think about it. Over 130 affiliates have successfully made money with that same product. How many people must have bought that guide, then? Don’t you think there is a bit of room in the market for a new marketer to join? I think so.

Amazon.com Research

As I said before, ClickBank isn’t the only tool around. There are dozens of other affiliate networks, including CPA networks (which we’ll talk about more soon), so using just ClickBank, where not nearly every evergreen niche is represented, isn’t always best. For that in-between research, I like to visit Amazon.com and view the hot products there.

1. Selling off Amazon – First off, I should mention that I don’t normally sell physical products. You’re talking about a measly 5% profit instead of 50%– 75% from a digital product. So, obviously the real money is in info products. But, as a research tool, you don’t get much better than Amazon.

2. The Reviews – Start by looking through any product pages or niche on Amazon.com. They sell pretty much everything in the realm of consumer goods, so you’ll be able to find quite a nice selection of stuff. Your goal here is to look for products with at least 20 reviews, however.

3. How Hot Is the Niche – So, why do we look for products with 20+ reviews and not the wide array of other stuff that pops up on these sites? Think about it for a minute. How many people actually review something they buy? I don’t have the exact stats on hand, but it’s something like 1 in 1,000. So, if a product has 20 reviews, you can estimate that the product has been purchased more than 20,000 times. Yeah, I’d consider that a niche worth checking into.

4. Researching from There – Once you find a hot niche product on Amazon, take to Google and start searching for related keywords. For example, if you find a product on Amazon like Cesar Milan’s “Be the Pack Leader” with 500+ reviews, go to Google and search for “dealing with dog aggression” or “being the dog pack leader.” You’ll find a number of products that are related to this niche. You’ll find more on ClickBank, too, where the dog training niche has been an evergreen favorite for years.

Take a look at what you get if you just type in dog training. Look at all those reviews. This is definitely a hot niche:

I could go on and on for hours about how many other ways there are to find hot niches, but really, why should I? Just the two above will help you find dozens upon dozens of potentially hot, highly profitable niche options. If you’re really interested in making some serious money with them, you’ll be able to do so easily enough. You don’t need anything trickier.

Google and Other Networks

Another very valuable tool is just to Google something and see if there are other affiliate networks that will allow you to make commissions. Type in “learning languages affiliate program” into Google to see if there are direct programs you can sign up for or any other tools that will let you earn a profit without going through ClickBank.

I prefer ClickBank in many ways, but it is not the only tool on the market—not by a long shot.

Physical Products

Again, I’m a big fan of promoting info products, but don’t let that stop you from considering some physical products if the commissions are right. For example, a product like the Sunforce 50048 60 Watt Solar Charging Kit sells for about $300 on Amazon.com and has more than 100 positive reviews. The total commission will only be $15, but the people who read those reviews or articles will already be primed buyers if they’re searching for a specific product name (as is often the case with physical products).

[]Accessibility To Prospects

Enhancing the accessibility of your online business to all prospects is an important component of success. You have to ensure that your website is accessible to one and all. Here are some of the motivating factors that will drive you to increase accessibility to prospects:

Empowerment to More People – when you increase accessibility, you are giving more people the power to participate and access your business products and services.

Limitless Customer Reach – When you enhance the accessibility of your online business, you are getting an opportunity to have limitless customer reach.

The Right Price Point

It is imperative that your get your product pricing right to make a success of your business. Here are the reasons why the right price point is critical for business success:

*
p<>{color:#000;}. Pricing is an important factor based on which customers choose to buy or not buy a product or service

*
p<>{color:#000;}. The right price point clearly establishes the amount your target customer is willing to pay for your product or service

*
p<>{color:#000;}. Reflects your customers’ sensitivity to price changes

There are different pricing strategies to adopt at different phases of your product’s life cycle. The following guidelines will help you through the process:

New Launch – A high price strategy will help you generate higher profits to cover the costs of the launch of the product. However, for this, the product must have something an undeniable unique selling point. A low price strategy while launching a new product or service will ensure that customers are encouraged to try out your product and come back for more.

Growth Stage – A low price strategy during your growth phase will help you keep new competitors at bay. A high price strategy is utilized to increase profits.

Maturity Stage – At this stage of your product’s life span, a low price strategy will facilitate the generation of sufficient revenue to cover costs. A high price strategy at this stage will help in generating more profits that you can channel into building and launching new products and services.

What is price sensitivity? – It is a measure of your customer’s drive to purchase a product based on its price. You have more control over your pricing if your target customers are not very price sensitive. However, if they are more price sensitive, then you have to be more alert to competition and the happenings in the market so that your price can remain competitive.

Here are some examples of products where people are very price sensitive:

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p<>{color:#000;}. Commodities such as milk, bread and other basic food items

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p<>{color:#000;}. Easy availability of products under different competitive brands making it very easy for customers to switch loyalties

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p<>{color:#000;}. Increased competition in your neighborhood for the said product like if your neighborhood had 10 gyms

Some examples when customers are less price sensitive about:

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p<>{color:#000;}. Exclusivity of some form in the product or service offered. For example, if a loaf of bread has soy or linseed, then customers are willing to pay a higher price for it.

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p<>{color:#000;}. Those products or services where competition is highly limited like retail outlets at airports.

Chapter 4

Reasons You Should Be Marketing on Social Media Networks

The proliferation of social media networks has changed the entire landscape of marketing. Newer avenues that either did not exist until then or were too complicated for implementation were thrown open by social media networks which give the power of spreading content in seconds through the click of one mouse button.

While, initially, social media platforms were more personal in nature allowing people to “make friends,” “connect with lost friends,” “share personal like and dislikes,” “create personal posts,” etc., today more and more businesses are harnessing the power of these platforms to act as an excellent marketing tool.

Here are four reasons as to why you should be marketing on social media networks:

Customer Insight

The social media platforms are places where customers openly discuss their good and bad experiences. In today’s Internet scenarios, there are very few people left who will pick up the phone and raise complaints or call any kind of help line. Instead, most will simply turn to blogs and social media platforms.

Using social media platforms, you can generate feedback at extremely high speed. As customers are interacting with each other in a natural environment without the baggage associated with formal feedback forums, you can be fairly certain that there is little or no bias in the responses recorded via social media networks. You can use these rather unbiased responses to get a much better understanding of your customer needs and then work towards meeting and exceeding those expectations.

Brand Awareness

Yes, while content is king, unless you can increase your brand awareness among your potential clients, your content could lie wastefully on your websites. Content will do its part of the job only when the right kind of people read, understand and share your content among more number of your targeted audience.

Social media platforms work like search engines and hence it is quite easy to get data regarding your industry and what potential customers are looking for. Using this data, you can enhance your brand awareness on social media platforms and when a situation of saturation is reached, then automatically, this brand awareness will spill beyond these platforms. Here are some tips on how to increase brand aware through social media:

*
p<>{color:#000;}. Identify your target audience using social media analytics

*
p<>{color:#000;}. Make your content visual and include eye-catching matter that cannot be missed by your target audience

*
p<>{color:#000;}. Create different for the various platforms. Avoid using standardized content across all the platforms as each of them require to be handled differently.

*
p<>{color:#000;}. Try and keep your marketing format as a conversational format instead of a broadcast mode. A conversational form is bound to elicit more responses and the discussion threads will spread your brand to farther reaches than the broadcast mode

*
p<>{color:#000;}. However, it is also important to have some action points without which you are not going to hit your desired bottom lines. So, ensure you have a good mix of conversation and engaged action that will get you more converted leads.

*
p<>{color:#000;}. Ensure your marketing content leverages ongoing trends. If your content does not have what is being spoken about currently amongst your customers, then it is highly unlikely that you will get many good leads

Targeted Ad Campaigns

All social media platforms give you the power of creating and distributing targeted ad campaigns. Narrowing your target audience helps you increase customer engagement and reduce costs. It gives you more opportunities for conversions.

You can target your audience based on behavior, interests, location, demographics and more. You will be able to use data from social media platforms and analyze this data so as to leverage different trends to optimize the efficiency and relevance of your ad campaigns.

It is like sending one arrow and being certain of hitting the target rather than sending different arrows hoping that some of them will reach somewhere close to the target. And marketing gurus agree that the shotgun approach is ineffective and inefficient as against targeted hits.

Here are 3 very important benefits of targeted ad campaigns:

*
p<>{color:#000;}. The more data you have about your audience, the more customized you can make your brand so that they will like and buy it. A clear campaign will tell you if your marketing strategies are working well or not

*
p<>{color:#000;}. It helps you in maintaining cost control. Precise targeting of your audience will be cheaper and will get you improved results as well helping you improve your bottom lines.

*
p<>{color:#000;}. You will have an improved return on investment as the results of targeted ad campaigns will give you information about your audience and will also tell you the most effective marketing strategy that works best for you giving you more returns on your marketing spends.

Increased Web Traffic

If you were not present on social media platforms, your reach of audience will be limited to the people who know your brand and those people who search using keywords that your brand is positively ranked for. This will not be the case when you include social media platforms for marketing your products and services.

As you add social media profiles to your brand, each of those profiles is a pathway that leads to your website. All marketing content that you link to these profiles are opportunities to create new visitors to your website. As these opportunities crystallize, there will be increased web traffic on your site.

It is important to remember that the better your content quality is on social media platforms, the more chances you have on improved web traffic on your site.

And finally, the absence of your brand on social media platforms is not just bad for business but also reflects your naïve attitude to the changing trends. Your competitors are already there and it would be foolhardy not to take advantage of the power of social media. Moreover, you do not lose anything by creating a social media profile for your brand because the associated costs are very little. However, you do miss out on excellent and innumerable business opportunities if you do not make the presence of your brand felt on social media networks.

FREE LIVE ONLINE WORKSHOP

“Let Me Show You The FAST WAY To Making Up To $10,000 Every Month, Even If You’re Brand New To Internet Marketing..”

MOBE Founder Matt Lloyd will Give You the Insight on How to Make it Happen:

[+ CLICK HERE TO REGISTER!+]

  • limited seating – only 100 spots for the webinar!

Chapter 5

Use These Social Media Platforms to Grow Your Business

Now, that you understand the power and reach of the social media platforms, choosing the right platforms becomes the next important step. This chapter is dedicated to giving you information about the following five highly proliferating social media platforms, which are bound to give your business a great boost:

*
p<>{color:#000;}. Facebook

*
p<>{color:#000;}. YouTube

*
p<>{color:#000;}. Instagram

*
p<>{color:#000;}. Pinterest

*
p<>{color:#000;}. Snapchat

Facebook

Facebook, referred to as FB among users, allows you to market your business through Facebook advertisements, through a Facebook page and through the Facebook Messenger. Over 1.7 billion people use Facebook everyday month and attracting even a small fraction of this huge number could translate to something really big for your business. In the US, people spend nearly 1 out of every 5 minutes on FB.

Facebook allows you to choose your target audience based on contact information, demographics or behaviors and what they like. The advertising formats offered by Facebook are highly flexible and scalable and work well across all device types and sizes and in all connection speeds. FB gives you a wide range of tools, which will give you details such as how your adverts have impacted your business as easy-to-read reports.

You can create a profile, a page, or an advertisement on Facebook that will get circulated to the audience of your choice. All these options are very easy and user-friendly to create and follow-up leads. Your Facebook ad appears on spaces of a user’s Home Page called placements. There are freely available guides that you can use to create and customize your ad for your business.

YouTube

Although seen as a video streaming space, YouTube can be a great place to create and post video content of your business to boost credibility and visibility of your brand. Here are some tips on how to maximize the YouTube platform to build your business:

Keep updating the content on your YouTube Channel – Users like to get new content regularly which is a key element in increasing the ranking of your channel

Make sure you have a “call to action” so that you can compel your viewers to respond to the videos

Make sure you engage your viewers by asking them to leave comments, rate quality, and other such methods

Make sure the titles of your YouTube videos meet SEO requirements so that they get thrown up when users search for content using keywords and phrases

Make sure you choose the right tag and the right category for your brand. The categories are available on the platform to choose from and the tag should have relevant keywords and associated synonyms and words

Ensure the description of your video is short and yet informative and contains keywords and phrases

Instagram

Instagram has more than 500 million active monthly users. There is a lot of engagement and interactions among Instagram users and it is a great social media platform to get your brand noticed. Here are some tips to get you started on Instagram:

Instagram users are known to love their visual content and hence your presence on this platform should have a visually appealing profile. Sharing the culture behind your business, showcasing the process of work, etc are critical elements that carry a lot of weight among Instagram users.

Create a profile that succinctly and clearly explains the core competencies of your brand

Show Instagram users what happens behind the scenes at your workplace. Create a lifecycle of your business process.

Use #hashtags to expand your reach

Do not forget to #hashtag collaborators on Instagram. This is one of the strongest media platforms where sharing success stories and collaboration is rewarded by users.

Pinterest

The interest in Pinterest is growing at a considerably high rate and more and more people are jumping on this bandwagon. Moreover, the shelf life of your brand is longer than that on any other social media platform. So, it does make sense to get your business onto Pinterest to start getting rewards. Your content will have access to an entirely new audience of people. Here are some of the basic steps for getting started on Pinterest:

Create a business account to get the benefits of analytics, promoted posts, and rich pins. Do not use your personal profile for your business. Rich pins are special ones that allow you to give more data about your brand or yourself on the pin itself.

You can either convert your personal profile to a business account or create an entirely new business profile

Make sure you complete all the details about your business in the profile. Make sure your bio has keywords included. Add your location and website and use visual content

Verify your website through a series of user-friendly steps on Pinterest. If your website is not verified, you will not be given access to the analytics which are key elements for the growth of your business.

At this juncture, I would like to add that it might make sense to use the help of a technical professional to ensure all the elements of your Pinterest is working fine!

Snapchat

Snapchat may seem like it is a little slow on the uptake, unlike Facebook and YouTube, yet it is a social media platform that is growing by leaps and bounds. In addition to mobile messaging, the Snapchat app now allows video calls, texting, and chatting in its features repertoire.

Snapchat is a great place for marketers to get an effective impact for product launches, events, etc. You can use Snapchat to send out product teasers to your client base.

In Snapchat too, you have the option of taking your audience to your “back-office” to show then what is happening behind the scenes.

The content on Snapchat is far more informal than the other social media platforms. Snapchat users are not very keen on corporate excesses and instead, love action, color and fun.

Make your videos snappy, short and ones that tell a tale. These videos run only for 10 seconds so you must remember to keep them “snappy.”

Each of the social media platforms is unique in its own way and hence the content and profile you create for your brand will have to vary. I would like to reiterate a point I had made in the previous chapter. Do not use standardized content for all the platforms. It is essential that you make necessary tweaks to suit each platform’s needs and target audience.

Chapter 6

Conclusion and Action Steps

The study of online business is huge and this book covers important aspects to get you started. Do not put off good plans even if they seem ambitious at present. Break your ideas into small workable chunks and make progress. It does not matter that the progress is slow. What is important is progress!

Summary of Modules

Let me recap what we have learned in this book. The first and most important thing is time management. Everyone has a dream that seems impossible when he or she first sees it. But with patience and perseverance, he or she is able to convert that dream into a reality. The person who converts the dream and the person who did not convert the dream had the same 24 hours a day to work. The former used the available time well while the latter chose not to.

We also learned about the importance of changing mindset to achieve success. We have to let go of any rigid mental conditioning that is preventing our success. A growth mindset is essential for success.

We next learned that it is important to choose the right niche. You must remember to sell a cure and not a preventive measure. We also dealt with pricing strategies and how to choose the business model that is most suitable for you.

We then learned about the importance of brand presence on social media platforms and how this will positively impact your business. We did go through some essentials on the five most popular social media platforms including Facebook, YouTube, Instagram, Pinterest and Snapchat.

Common Obstacles to Watch for

It takes far more than a pretty and well designed website to make a success of your online business. In your long and arduous journey in creating and making a success of your online business, there will be many obstacles to overcome. I would like to discuss some of these commonly occurring obstacles:

The Start Is Going To Be Very Painful – After you have decided your niche and set up your online business, it is going to take some time for success to come knocking at your door. It is very common for many businesses to have to first slog it out for one entire year before they can even look at getting back some return. So, the start is going to be painfully slow and you just have to be patient and persist with your hard work.

Self-doubt – This is going to be a killer. When you do not see success early, self-doubts will come creeping in and soon the creeping will become an avalanche ready to tumble you down the path of giving up. Baseless emotions do not carry good businessmen away. Instead, they reason things out using objectivity as their tool.

When in self-doubt, redo the processes in your mind. Fill up loopholes if you see any. Make changes if you think they make sense. But do not let the power of self-doubt bully you into submission. Fight back with the power of reason.

Final Words and Action Steps

I would like to end this book with following quote of Will Smith:

I’ve never really viewed myself as particularly talented. Where I excel is ridiculous, sickening work ethic. While the other guy is sleeping, I’m working. While the other guy is eating, I’m working.”

So, instead of being bogged down by challenges and obstacles, delve deep and find that reservoir of energy lying within you too! Find the courage to follow your dreams. Do not let failures triumph over you. Instead, stand tall after each failure and try again making sure you factor in the learning you got from the previous failure.

Find your passion and follow it undeterred! You will find success at the end of the long road because success is the direct by-product of hard work, perseverance and persistence!

I Need Your Help!

I really want to thank you for reading this book. I sincerely hope that you received value from it!

Can I ask a quick favor?

If you enjoyed this book I would really appreciate it if you could leave me a positive review on Amazon. I love getting feedback from my customers and reviews on Amazon really do make a difference. I read ALL my reviews and would really appreciate your thoughts.

Click HERE to go directly to the book on Amazon and leave your review!

Thanks so much!

Mark Gates

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Online Business: Discover The Fast Way To Making $10,000 Cash Every Month When Y

BONUS: FREE LIVE ONLINE WORKSHOP - Discover The Fast Way To Making $10,000 Cash Every Month When You're New To Internet Marketing! Until a few decades ago, a businessman would have to have access to immense wealth resources to start and sustain a business. Today, thanks to the expanding Internet arena, being a successful businessman requires only a unique set of skills, a deep desire to succeed no matter what, willingness to work hard, and an Internet connection. The global online space offers you limitless opportunities to market your products beyond all geographical boundaries. And the cost attached is a small fraction of that associated with opening a traditional bricks-and-mortar store or business. An added benefit to online businesses is the flexibility that they afford you. Depending on your need, you could choose to be either a full-time entrepreneur or a part-time entrepreneur. INSIDE THIS BOOK YOU'LL DISCOVER: Chapter 1: Should I Quit My Job to Start a Business? Chapter 2: Mindset Shifts for Success Chapter 3: Choosing the Right Niche Chapter 4: Reasons You Should Be Marketing on Social Media Networks Chapter 5: Use These Social Media Platforms to Grow Your Business Chapter 6: Conclusion and Action Steps BONUS: FREE LIVE ONLINE WORKSHOP - Discover The Fast Way To Making $1,250 - $10,000 Cash Every Month When You're New To Internet Marketing! Click the BUY NOW button to Learn How to Start Your Online Business!

  • ISBN: 9781370585281
  • Author: Mark Gates
  • Published: 2017-02-26 21:20:13
  • Words: 7816
Online Business: Discover The Fast Way To Making $10,000 Cash Every Month When Y Online Business: Discover The Fast Way To Making $10,000 Cash Every Month When Y