One Hundred Secrets of Success
(Ravi V. Melwani)
One Hundred Secrets of Success
Copyright © RVM Foundation 2015
RVM asserts the moral right to be identified as the author of this book.
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behind this book…
For nearly 20 years, I followed a fixed ritual – every Sunday
morning, I gave a talk on success. A keen team – the
Kempians – at my retail store Kidskemp would gather
around me while I gave the talk. These sessions, known as
“RVM’s SOS”, focused only on one topic: “How to
succeed”. For 20 years, I studied and researched the lives
of successful people and discovered the secrets behind
their success. This book is a collection of my talks and
research done during those years. And now, you have in
your hands a hundred of my time-tested Secrets of Success
In fact, success is easy to achieve. It is well within the reach
of each and every right-thinking person, yet it remains
elusive and difficult for most people to achieve. There are
no secrets to success, but there certainly are principles and
set of rules to follow in order to succeed. When we sideline
these necessary steps, success eludes us.
I have been tempted to call these sessions “Principles of
Success”, but I settled on “Secrets of Success” because while these are actually principles, they were unknown to
most of the people I spoke to at my retail store. These
principles turned out to be interesting revelations to them.
Hence, each week, I would take up one principle or Secret
of Success and elaborate on it. At the end of the session,
the techniques would no longer remain a secret; they would
become success principles that could be used and
implemented by the team in the days and weeks that
In all humility, I must say that hundreds from my team and
many others who attended these SOS sessions regularly
have benefitted from them and moved up the ladder of
success. I don’t claim that these SOS are my own
discoveries. Rather, they have been around for some time
and used by many great achievers and successful people all
over the world. I have just put them down in simple words
and easy-to-follow steps. Each principle has been carefully
thought out and put across, in such a way, that it is easy to
remember and implement. If you look around, you will
find that there are more than a hundred secrets of success
available for just about anybody. However, this book is a
compilation of 100 of the most important of these
otherwise scattered secrets.
I can assure you that anyone who implements these
principles can become successful. This book will motivate,
inspire and guide you to be successful in everything.
However, the choice to execute the plans and follow the
principles is entirely yours. If there is no voluntary
intention to succeed, do not expect anyone to push you
towards success. In case of sheer lack of will, this book
could just as well be another “time-pass” read for you.
However, if this book is taken seriously, it has the potential
to become a magic formula or “mantra” for success. This
guarantee is not just mine alone, but it is from all those
hundreds of successful people who have implemented
these principles in their everyday life and achieved success.
These principles are not confined to gain success in a
business or career alone, but can be applied to achieve
success in everything.
The success mantras in this book can be used to achieve any
career aspiration and short-term goals of our day-to-day
life. Are you ready? If yes, continue reading, and then, do
not forget to use 100 SOS by RVM in your life to guide you
in the path to success!
1. Don’t Let Anyone Steal Your Dreams
2. Bury “BUT” and Forget “BIBS”
3. Jot It Down
4. Failing to Plan is Planning to Fail
5. A Little Difference Makes a Big Difference
6. Vaccinate Yourself from “Excusitis”
7. Tame the Monkey in Your Mind
8. Check, Double check, Re-check
9. Change Your Pace to Win the Race
10. The Day You Stop Dreaming, You Start Dying
11. Believe in Miracles
12. Not to Win is Not a Sin
13. Don’t Play the Blame Game
14. Life is Not a Joyride
15. Birds Fly Because They Think They Can
16. Success Means Succeeding Again and Again
17. Success is 1% Inspiration and 99% Perspiration
18. There’s Always a Better Way… Your Challenge is
to Find It
19. When You Can’t Direct the Wind, Adjust Your
20. Today, Not Tomorrow
21. Make Your Work Exciting
22. Be Busy
23. You Get What You Give
24. “Good Enough” is Not Good Enough
25. Don’t wait to Die… Fly in the Sky!
26. Don’t Just “Try” to Succeed
27. Dare to Fail
28. Write Out Your Obsession Statement
29. Don’t Waste Time
30. Work, Worship and Wait
31. Ducks Quack, Eagles Soar
32. Create a Reason to Succeed
33. If You Keep on Doing What You are Doing,
You will Keep on Achieving What You are
34. Horse or Elephant? It’s Your Choice
35. Discover the Power Within
36. What the Mind Thinks, It Believes and
37. I Shall Never Fail Because I Shall Never Quit
38. Focus on Solutions, Not on Problems
39. Unleash the Power of Enthusiasm
40. Stop Chasing Butterflies and Start Digging
41. Brick by Brick, that’s the Trick
42. Don’t Be a Bubble… Be a Ball
43. Don’t Destroy the Morn by a Past that is Dead
and Gone and a Future not Yet Born
44. The Magic of 5+1
45. 99 Percent Right is 100 Percent Wrong
46. It’s Not the End… It’s Only a Bend
47. Pilot Your Plane to Success
48. Be a Winner, Not a Whiner
49. The Secret of the Mastermind
50. No One is Born Successful
51. You Need Volition, Not Just Motivation to Win
52. Skill × Will = Success
53. It’s Only a Game
54. Cope Through Hope
55. The 8 Factor
56. Make God Your Partner
57. Work Made Fun Gets Done
58. Innovation Works
59. None of Us is as Smart as All of Us
60. A Passion for Perfection
61. Failures are Milestones on the Highway
62. Every Day is a Holiday
63. The Magic of the Superconscious Mind
64. Flip Over from NEP to PEP
65. Live with FAITH
66. There is Always a Better Way, Your Challenge
is to Find It
67. Know Where You Want to Go, and Then Go
Where You Want to Go
69. Readers are Leaders
70. Decade, Pentad, Annual, Quarter, Month,
71. KOKO – The Stonecutter’s Secret
72. Program Your Mind to Succeed
73. Replace Fear with Faith
74. God is on My Side
75. Make Happiness the Goal
76. Lift! Don’t Drift!
77. The Power of Surrender
78. Curiosity Can Conquer
79. Prepare Before You Push
80. Play the Possibility–Thinking Game and Win
81. Don’t Inflate Your Problem Balloon
82. Convert Obstacles into Challenges
83. Don’t Just Achieve… Transcend Your Goals
84. Do You Have a Life Philosophy?
85. Willpower will Power You to Success
86. Put Your Energy in Motion
87. Practice Does Not Make Perfect
88. Don’t Miss the Bus!
89. Luck Goes to Those Who Pluck
90. Build Habits Bit by Bit
91. You Deserve to Succeed
92. Is Your Glass Half Empty or Half Full?
93. What is Your Paradigm?
94. The Diamond Rule
95. The Magic of Imagination
96. Don’t just Work Hard… Work Smart!
97. The Science of Attraction
98. Attitude of Gratitude
99. Making the Ordinary Extraordinary
100. I Know Nothing
Don’t Let Anyone
Steal Your Dreams
The Secret of Success is to have dreams and the
drive to make them come true, come what may.
Many people have dreams, but unfortunately, their
dreams are stolen by dream stealers! Yes, there are
robbers all around, who come to steal your dreams.
Who are these dream stealers? Sadly, they are
sometimes our closest friends and relatives – our
very near and dear ones. When we set a dream that
may seem impossible to fulfill in the beginning, they
discourage and tell us, “This dream is impossible!
How will you convert it into a reality?” These people
are, in fact, the dream stealers who come in from the
back door and steal our dreams without our
To be successful, it doesn’t matter if somebody
steals your wallet, credit cards, or cash, you can still
go ahead without these. But by letting someone steal
your dreams, you let them steal your success too!
and Forget “BIBS”
Success can be achieved provided you learn to bury
the word “but”. “But” is a failure word. When you
use “but” in your life very often, it actually stops you
from succeeding. Hence remove the word “but”
from your vocabulary completely!
People sometimes say, “I would have succeeded,
“but” because of certain reasons, I did not do it”; “I
also would have succeeded, “but” the markets were
not right at that point of time”; or “I would have
succeeded, “but” my family didn’t support me”.
These types of statements with “but” are sure to
hold us back from success.
To be successful, BURY BUT, and along with
burying “but”, forget “BIBS”. We all know that bibs
are for babies, but the “BIBS” I am referring to here
is an acronym for “But, If, Because, and Someday”.
Many people use all of BIBS, which is another cause
for their failure. Stop saying “I would have
succeeded “if ” I had the money”; “I did not succeed
“because” I fell sick”; and “I will succeed
“someday””. Once you forget and bury “But” and
“BIBS”, you will surely be on your way to success!
Jot It Down
A simple secret of success is to write down
whatever is important. Very few people have this
good habit of jotting down important pointers or
For instance, at a seminar you can see two types of
people in the audience. One group listens
attentively and jots down the important points in
their notepads or books. The second group may
also listen to the seminar attentively, but they do not
care to take notes of the important ideas they have
heard. Two days later, the latter would have
forgotten what the seminar was all about. They may
try to remember the ideas, but the mind is just like
the sands on a beach – whatever you draw on it gets
washed away by the next wave.
To be successful, remember this simple secret – “Jot
it down”. Jot down the ideas that come to your mind
and jot down the noteworthy points in a meeting or
Jot down anything and everything that is important
because the pen and the paper are your best friends.
Long after the mind forgets an idea, the pen and
paper makes you remember it from what you had
written. Successful people will tell you that one of
the best ways to be successful is just to “jot it down”.
Jot the ideas down and soon you will be on your way
Failing to Plan
is Planning to Fail
I love this SOS because it’s a simple and
straightforward secret that helps you succeed.
Those who don’t want to plan don’t want to
succeed, just as those who want to succeed make
sure that they plan. In simple words, if you do not
have a plan, then you plan to fail.
Can we construct a building without a blueprint
plan? Can any business succeed without a plan? Can
any government run a country without a plan? Has
anybody succeeded ever? Ask successful people and
they will tell you that if you fail to plan, then you
surely plan to fail. Remember this Secret of Success
the next time you want to succeed. Start with a plan
and you will soon be seeing success!
It’s a Little Difference
that Makes a Big Difference
Some people think that success comes from
working a lot more… double or triple an ordinary
person. Success doesn’t just come from working a
lot more, “It’s a little difference that makes a big
difference”! This is one of the Secrets of Success.
How does a horse win a race? It doesn’t win the race
with a huge lead. Sometimes, just by a nose length, a
horse can win a race. Do you want to succeed? Then
just work a little harder than your friend, work a little
smarter, put in longer hours to better your work and
soon you will be ahead of others.
An Olympic champion may have won his race not
because he was able to run faster than the runner
who came second, but may have won by just a
fraction of a second. The champion would have
overtaken the runner at the second place by a
difference of 0.1 seconds. Yes, that’s all it takes! It’s
just a little difference that makes a big difference.
That little difference decides whether you’re going
to be a success or failure. What do you want to be?
Do you want to be successful? Then, make that little
difference, and you will see yourself succeeding!
One of the biggest failure diseases is called
“Excusitis” — the deadly disease that makes us give
excuses. Instead of working on success, strategizing
ideas and executing plans, people look for excuses
when they are asked why they did not do it. Yes,
many people have a bank of excuses; one after the
other they give an excuse for their non-
Do you want to succeed? Then Stop! Vaccinate
yourself from Excusitis! Don’t let this disease of
giving excuses be a part of your life. Eliminate
excuses! When you make a mistake, face the fact and
admit you are wrong. Improve, change and don’t
repeat the mistake and soon you will be on the way
to success. Remember SOS no. 6: to be successful,
“Vaccinate yourself from Excusitis” and eliminate
excuses from your life.
Tame the Monkey
in Your Mind
Successful people tell us that the mind is like a
monkey. It keeps jumping from one thought to
another and one idea to another. The mind is
attracted and distracted, but well, that’s the problem
with everybody’s mind–mine and yours. All our
minds are like monkeys. Just like a monkey jumps
from branch to branch, the mind jumps from
thought to thought. To be successful, learn to tame
the monkey in your mind. Once you do this, you will
learn to focus and to concentrate. Stop jumping
from one thought to the other! If you have a
thought, write it down, come back to it later, and
don’t “jump” to another thought till you do justice
to the current thought. Don’t let your mind get
distracted and let it think of multiple thoughts at the
People use meditation, concentration and focus to
help tame the monkey in the mind. But well, if you
want to be successful, cage this monkey in your
mind! If you don’t, you will not be achieving success
and failure could be jumping all over you.
I have been successful in my life because I
implemented this secret called “Check, Double
check and Re-check”. This is best explained in this
Several soldiers were injured in a war. While they
were being flown from the air base to their country,
90% of them were dying as they landed. The Chief
General ordered to follow a process of “Check”,
wherein the patients were checked before they were
shifted to the aircraft. He found that instead of
90%, only 50% patients were dying. He was not
satisfied and introduced a “Double Check” process.
Patients were checked twice: When they were taken
right up to the aircraft and before they boarded.
This second process reduced the death rate to 20%.
People were really impressed, but the General was
not. He said, “Let’s not just Check and Double
Check, but also do a Re-Check”. The patients were
checked thrice: Before shifting, at the time of
boarding and after boarding the aircraft. Several
times, critically ill patients were deboarded. This
reduced the death rate to 4%. Eventually, 96% of
the patients who landed were alright!
I follow the system of “Check, Double Check, Re-
Check”, and it has been the backbone of my
success. You can succeed too if you “Check,
Double Check and Re-Check”!
Change Your Pace
to Win the Race
Are you not succeeding? If you are not succeeding,
there are chances that you are either too slow or
maybe too fast. You have to be at the right pace to
win the race. Therefore, change your pace!
If you are lethargic, you need to speed up your pace
to get till the end of the race. Sometimes, I found
that I was too fast, and then, I had to change my
pace and slow down. Successful people accept that
one of the Secrets of Success is the pace because it’s
the pace that makes you win a race!
Find out what your pace is. If you have to run faster,
if you have to work harder, or if you have to work
longer, then you just have to start doing it! You have
to be willing to pay the price, and sometimes, the
price is just that you must change your pace to win
The Day You Stop Dreaming,
You Start Dying
Success comes to those who not only just dream
once, but also continue to dream. When one dream
is achieved, they dream another. Sometimes when
the dream is not achieved, they still dream another
because they know that the great dreams of great
dreamers are not achieved, but they are
transcended. They evolve from one dream to
When people stop dreaming, they stop succeeding
because dreams and success go together. This
Secret of Success says that the day you stop
dreaming, you start dying. Yes, the body and mind
start decaying, and this decay will take you to defeat
Today, make a commitment to dream! Never stop
dreaming till you die because the day you stop
dreaming is the day you start dying.
Believe in Miracles
To be successful, one has to believe in miracles.
Most often, people get discouraged because to
succeed, it really needs a miracle to happen, and they
think that it’s not possible. The moment they think
“It’s not possible…”, their efforts, thoughts, and
actions become half-hearted.
Just change this attitude and believe in miracles. Just
say the magic words “It’s possible” to yourself, and
then the efforts are multiplied, and thoughts start
getting created in areas that we never knew were
possible. We get creative ideas, imagination starts
working and success happens.
If you don’t believe in miracles, then you would be
left with living a mundane life because you will just
think ordinary and achieve the ordinary. Therefore,
believe in miracles, and when you do, miracles will
happen, and soon, you’ll be on your way to success!
Not to Win is Not a Sin
Many people think of failure as a big sin. When they
don’t win, they begin to feel that it’s nothing less
than a sin. But successful people know that “Not to
Win is not a Sin!”
Any successful person would have passed failures
on the way to success. Ask successful people, and
they will tell you that one key to achieving success is
being able to deal with failure.
It’s okay to fail, learn, improve, and move on.
Success will be yours if you learn to deal with failure
with a positive attitude, and that will happen when
you believe in this secret: “Not to Win is not a Sin!”
In fact, be happy that you failed, just like Edison
who failed thousands of times before he invented
the electric bulb. You too may invent success after
many, many failures. Keep moving forward after
Don’t Play the Blame Game
If you look around, you will find many instances of
failures. You will be able to find a common attribute
among those who fail. People who fail tend to
blame. Instead of accepting the responsibility for
not being successful, they put the blame on
someone else and make it look like they did their
best. When in reality, there was scope for them to do
To be successful, don’t play the blame game. It’s so
easy to play the blame game. It won’t make you win
the game, but you will fail for sure. Therefore,
accept the responsibility of any failure in your life.
When there is a problem, face the problem. Try to
understand the cause of the problem.
To win, don’t play the blame game. Accept your
fault. Nobody is perfect. It’s ok to make mistakes,
but it’s not ok to blame. This will stop you from
Life is not a Joyride
If you ask successful people, if it was easy to
succeed, they may say something on the following
lines: “Well! It’s really not so difficult, but it’s not a
joyride either!” This means that you just can’t take
the journey to success in an easy way and think that
success will suddenly come to your lap.
Success has a price to pay. You have to plan, work,
create teams, think, strategize, think different,
innovate, and add something more! Therefore,
success is tough, but it’s not a joyride either! That’s
the idea behind this secret.
Some people think that success is achieved easily by
people. They think, “This person is successful. So I
can also achieve success because success is easy to
achieve”. Understand the fact that success is not
easy to achieve. It’s not a joyride that anybody can
take and arrive at Destination Success.
Do you want to be successful? Be ready to work
hard, be ready to pay the price, and be ready to go
that extra mile, knowing that success is not a Joyride.
Birds Fly because
They Think They Can
Have you ever thought, “What would happen if
birds thought that they cannot fly?” You would have
millions of birds on Earth, flapping their wings but
staying on the ground. Yes, it’s true that birds can fly
because they think they can! Hence, young birds
open their wings and they discover flight. They are
up in the air, enjoying the breeze and the trees.
Why don’t we succeed at times? Because we don’t
think that we can succeed and we don’t believe in the
same. Most successful people started achieving
success just because they thought they could. Start
thinking “you can” now, it may take time, but you
If birds can fly because they think they can, you too
can succeed because you think you can! Open your
wings, you too have the power to fly. Start thinking
now that you can! Then, success will follow.
Success Means Succeeding
Again and Again
Success is not a one time achievement. People
misunderstand what success is. Therefore, the
secret “Success means succeeding again and again”
teaches us what success truly is.
One-time achievements can be a fluke; they can
happen just by chance. But true success is achieving
success again and again. You may succeed once and
next you may fail. Eventually, if you let it become a
habit, success will soon escape you.
Remind yourself that success means succeeding
again and again and again. Make success a habit!
Build the attributes of a successful person, learn the
tricks of the trade, and you too will be a success for
sure. Know that you have to succeed not just once,
but every time or most of the time. Yes! Once you
start succeeding, success will become a habit. That’s
why they say, “Success is a habit… so is failure!”
Success is 1% Inspiration
and 99% Perspiration
Many people think that success is just inspiration.
They go about seeking motivation and inspiration,
thinking that if only they are motivated and
inspired, will they be successful. Yes, motivation
creates an action due to a motive and inspiration
creates its inner spark, which in turn creates energy.
Both motivation and inspiration are very important
However, over the years, I have learned a secret that
Success is 1% inspiration and 99% perspiration.
The “99% perspiration” part implies that success is
hard work, and you must be willing to really sweat it
out. Of course, you need to be inspired to create
that spark, but it’s not just inspiration.
There are so many people who just believe in big
talk. They talk big and achieve small. The big
achievers are inspired and they really slog hard like
there is no tomorrow. So if you want to succeed,
remind yourself of this success secret: “Success is
1% inspiration and 99% perspiration.”
“Impossible” did you read it right? Those who fail,
read the word as “Impossible”, but successful
people read the word as “I’m Possible”. Yes, this is a
simple Secret of Success – a principle that makes
successful people succeed.
The principle is simple – Believe that anything is
possible! It’s so easy to think that something is
“impossible”, but the moment you think the same,
the mind shuts down and the actions stop.
Just try to utter the magic words: “It’s Possible”.
You will find flutter in the air, you will find
enthusiasm in your hand, and you will find your feet
moving and heart dancing. So remind yourself of
this simple secret – the word “Impossible” is not
read as “Impossible”, but as “I’m Possible”.
Believe that you are possible and you can do it!
Remove the word “impossible” from your life, from
your dictionary and vocabulary. Eliminate the word
“Impossible”, and live with the words “I’m
Possible”. Soon, you will be on your way to success!
When You Can’t Direct the Wind,
Adjust Your Sails
Often in life, we may be in situations where we feel
pushed down. It’s like being in a boat that can sail,
but you are unable to control the winds. The wind
may start blowing in all directions. What would you
do? Would you just give up?
All you have to do is adjust the sails. This is SOS no.
19–“When you can’t control the winds, adjust your
sails”. What does this secret mean?
There will be situations in your attempts to achieve
success that are impossible to deal with. There
would be some things that just can’t be changed.
Sometimes, in life, there are some parameters that
cannot be changed, but there are always some
parameters that we can change.
For instance, we can’t control people’s actions, but
we can control our reactions. So successful people
know when they can’t control the wind, they can
adjust their sails. They know what is possible and
what is not possible. They work on what is possible.
There is no point in trying to change what’s not
possible. Do you want to be successful? Remind
yourself of this secret and execute the truth that
when there is an uncontrollable situation where you
can’t control the winds, just adjust your sails. Set the
sails in the right direction, and you will be
People who fail often reverse this Secret of Success,
and they simply say, “I’ll do it tomorrow, not today”.
Have you heard this very common statement? You
may have heard it, but have you heard a successful
person saying that he will do something tomorrow?
In reality, successful people say “Do it now!”; they
say, “Today, Not tomorrow!”. They don’t know the
meaning of tomorrow.
In fact, they imply that what can be done tomorrow
must be done today and what can be done today
must be done now. Not just “today”– they say, “Do
it now, do it now, do it now!”. Do you want to be
successful? Then, develop the “Do-it-now habit”.
When someone says that they’ll do it tomorrow,
remind them that tomorrow never comes. If you
want to be successful, believe in doing things today,
not tomorrow! “Today” is your cash in hand. Catch
hold of your “Today”, give it your best shot and you
will be successful.
Make Your Work Exciting
If you really want to succeed in life, you cannot do
that with a job that’s boring. Therefore, either you
must do what you love or you must love what you
do. This means that if you’re not doing an exciting
job, better change it! If you can’t change it, you
better make that job exciting.
The reason why successful people succeed is that
they enjoy what they do. They do not just enjoy their
job, they find it exciting! They look forward to
waking up in the morning, jumping out of the bed
and going to work because they just love it! They are
so happy and excited about what they do, but if
that’s not the case with you, then there is no way that
you can succeed.
The Secret of Success “Make Your Work Exciting”,
therefore, implies that you need to find a job that’s
exciting or you need to make the current one
exciting. You must have excitement at work. To me,
I always do something exciting. I have always
chosen things that have excited me, and without
doubt, I have always been successful in what I have
Successful people don’t know the meaning of
taking it easy when it comes to time. For them, life is
about being busy. For them, a day doesn’t have 24
hours, but 1440 minutes, and they try to make the
best of every minute! In fact, to them, time just flies,
and they feel like there’s not enough time at all to do
whatever they want to do.
Look at those who do not want to succeed. They are
trying to kill time and pass time. How about your
life? Do you have a lot of time to pass? Are you
trying to kill your time? Then, there is a something
wrong in your success formula.
To be successful, we need to keep ourselves busy.
We must value the time we have got in our lives. We
must keep ourselves occupied, doing meaningful
things so that there’s no time left to waste.
If you look around, many people who do not want
to succeed have so much time, but successful people
are busy, busy and busy always. So, start valuing your
time, and soon you will be on your way to success!
You Get What You Give
This is a universal law that’s converted into a success
principle – a secret that most people don’t know:
The “Law of Cause and Effect” works in success.
What you give, you get; therefore, the more you
give, the more you get!
If you are creative in your thoughts, your success
will come to you in a creative manner. It’s a matter
of what quantity, quality and speed you put into life
– that’s the measure in which success will come back
to you. However, there are some people who just
relax and hope that success will walk to them. Well!
This doesn’t happen. If they don’t give life all
they’ve got, they won’t get all of success. Success
comes to them in bits and pieces, just enough to
struggle throughout life.
It is a simple secret! Remember that if you plant
mangoes, you won’t harvest tomatoes. If you want
mangoes, then plant mangoes!
is Not Good Enough
This is a success principle that I have used in life to
achieve success again and again. Mediocrity is never
a formula for success. In my life, I have never
compromised and I was never satisfied. I was always
hungry, wanting to do more, always trying to be a
If things were good, I would say “It’s not good
enough!” because when “better” is possible, then
“good” is not enough. Therefore, “good enough” is
not good enough.
If you want to be successful, then keep improving
your best performance – add a little here and add a
little there. Keep checking. You’ve dotted your ‘I’s
and crossed every single ‘T’ of your life. Not just
that, once you have finished doing it, add a gleam of
excellence. Make it sparkle! Make it shine! Then
you’re on your way to success because for you,
“good enough” is not good enough.
Don’t Wait to Die…
Fly in the Sky!
This SOS is the motto of a successful person. If you
really want to succeed, then open your wings and fly
in the sky, and don’t just wait to die.
There’s enormous opportunity as vast as the sky
above, and you’ve got wings. What are you waiting
for? Are you waiting to die? Well! Eventually, we all
have to die. So, why wait to die? Instead, why not try
and fly in the sky?
Yes, that’s what successful people do! They don’t
wait to die; they don’t wait for things to keep
happening, eventually nothing may happen! They
just make it happen; they open their wings and fly in
They have courage, they have faith, they achieve,
and they attack impossible opportunities and make
it possible because they believe they can! In short,
successful people have the faith to take that leap up
in the sky only to get unlimited success! So, to
embrace success, dare to open your wings and fly in
Don’t Just “Try” to Succeed
If you really want to succeed, don’t just stop at “try”
because success is made up of a two-syllable word
“Tri-umph”. If you just try, you’ll stop at “try”.
You’ve got to triumph, which means that after you
try, you’ve got to finish it with triumph. Don’t be
satisfied with your efforts until you triumph.
A lot of people say this, “You know? I’ve tried my
best. It didn’t happen….” Well, they are the ones
who never achieved success because they stopped at
“trying”. For those who want to achieve success,
they know that success is not just their main goal,
but their only goal! They are willing to die for
success; they are willing to give it their all.
They don’t just “try” to succeed; they succeed no
matter what. That’s their “Success Attitude”. To
them, what matters is success, not just “trying” to
succeed. Succeeding in their life is the top priority
of their life. Hence, don’t just “try” to succeed, but
make success your only priority in life in order to
Dare to Fail
Look at successful people. On their path of success,
you will find that many of them have faced big
failures. Why? Because they had the courage, they
had the guts, and they dared to fail. You have got to
pay the price of failure before you receive the
reward of success.
There’s no question of achieving success before
passing failures on the highway of life. But the
problem is that people don’t fail because they don’t
try. Where is the question of failing? You can only
fail if you try, but they lost the first battle when they
didn’t even try. They didn’t dare to fail.
Unless your dream is big enough, where there is a
fear of failure, it’s not a dream at all. Unless you have
a plan that dares you to fail, and a plan that pulls you
out in case of failure, how will you succeed?
Therefore, if you want to succeed, you must have
the feeling, that emotion of daring to fail. Then, you
will know that success is around the corner.
Write Out Your
For the last 30 years, I have written out my
Obsession Statement every year – a statement that
states my obsession, my passion and my burning
desire. What do I want? By when do I want it? How
will I see it? I don’t just write out this obsession
statement, but also put it up in my room, bathroom,
toilet, and office. It’s on my laptop, desktop, mobile
phone, and even in my wallet and pocket – it’s
My obsession statement is so actively present in my
life that the obsession actually gets at me. Well, to
me, success is not about vision statements and
mission statements; success is about an obsession
statement. If you have an obsession statement that
clearly states what you want, when you want it, and
how you’re going to attain it, nothing can stop you
from achieving success!
Don’t Waste Time
Life is just a minute—only sixty seconds in it.
Forced upon you—can’t refuse it.
Didn’t seek it—didn’t choose it.
But it’s up to you to use it.
You must suffer if you lose it.
Give an account if you abuse it.
Just a tiny, little minute,
But eternity is in it!
Successful people have never wasted time. They can
lose money but they cannot lose time, because they
know very well that with time, one can make money,
but with money, one can’t get time.
Time is the most important ingredient in the recipe
of success to people who have succeeded. Yes,
successful people never, ever waste even a minute.
They know how to multitask, they know how to
eliminate time wasters, they know how to delegate,
they know how to make the best use of the time
they have, and they know to create more time in
What do you do with your time? How do you
manage your time? Do you have a plan? Do you
make the best use of every minute? If you do,
expect success to knock at your door soon!
The 3 simple steps that can help you achieve success
are Work, Worship and Wait. “Work” as if
everything depends on you, “Worship” as if
everything depends on God, and “Wait” knowing
that it’s going to happen. Don’t lose patience! A
combination of work, worship and wait is an
absolute guarantee of success.
Anybody who uses the formula of faith and toil
backed by patience cannot just fail because this is a
magic formula that many successful people have
used to make their dreams come true.
Do you want to succeed? Then, check these 3 steps:
Do you really work? Do you worship? And do you
have the patience to wait? If you are following these
3 steps religiously, then there is no way you can stop,
and you’re absolutely going to achieve success in a
Ducks Quack, Eagles Soar
If you look around, you’ll find people with different
characters and so are the creations of God. If you
look at ducks, they go quack, quack, quack. But if
you look at eagles, they don’t quack. They just soar!
So, what do we learn from them on the path of
success? We can choose to be either ducks or eagles.
We can be like ducks and just keep quacking till our
life is over, or like eagles, we can open our wings and
fly high in the sky.
We have an attribute that is common to both ducks
and eagles. They both have wings. We too have
wings that can give us success, but what do we use
our wings and special gifts for? We have skills and
talents that life gives us, but what do we use them
for? Are we just whiling away our time – gossiping,
talking, and wasting energy? Or are we putting our
strengths to good use? Successful people make the
best of their skills and their will and they achieve
success! Learn this secret!
Create a Reason to Succeed
If you look at successful people, most of them
succeeded because they wanted to succeed. There
was a compelling reason for them to achieve
success. Do you have a reason to succeed? Is there
any compelling reason that is making you want to
succeed? Do you have a burning desire inside you
for success? Well, this compelling reason acts as a
fuel to take you into the success orbit.
If you really want success, look at your compelling
reason. Either the reason must be compelling
enough to make you move or you need to create a
compelling reason because success doesn’t happen
to anybody and everybody. It happens to those who
really want to succeed – the ones who really have a
reason for wanting that magic called success!
If You Keep on Doing
What You Are Doing,
You Will Keep on Achieving
What You Are Already Achieving
This is a very simple secret. However, it’s a principle
that many people miss out on the success journey.
They want success, but they keep doing what they
are doing. They live a routine life. They wake up at
the same time, they dress up in the same way, they
drive in the same vehicle, they go on the same road,
they go to the same office, and they do the same
things day in day out, week after week, month after
month, and year after year. Then what do they
expect? Success? How can it happen? Success is
impossible this way.
If you keep on doing what you are doing, then you
will keep on achieving what you are achieving. If
you want to achieve more and if you want success,
then change! Do something extra, do something
different, do something more, and soon you will
find yourself galloping on the road of success!
Horse or Elephant?
It’s your choice
This secret compares people to either being a horse
or an elephant. You can straight away say if the
person you are looking at is a horse or an elephant
from the basic characteristics they project and what
their philosophy or character is.
Some people are like the elephant: Elephants walk
slowly, they wonder, they don’t run, they are calm,
they are poised, and their success also may come
slowly to them.
However, some people are like horses. They are
impatient to move, you can see their legs rearing to
go, you can see them wanting to gallop and the
minute you let them lose, they gallop and run
because they want to get ahead. They know where
they want to go and so it is with people who want to
What are you – a horse or an elephant? If you want
to be successful, be a horse, not an elephant!
Discover the Power Within
A very few people understand this secret that there
is a power within – a power that creates the heart to
beat and gives us life. This power is often referred to
as Prana, Shakti, Chi, _ or _Ojas – there are so many
names. Basically, this power creates life, and it is the
same power that can create success.
Unfortunately, some of us are able to transmute
that power into success, and some of us lose it
because we don’t use it. Yes! There is tremendous
power within, but we have to discover it. The power
already exists inside us, but it is covered by various
sheaths of the body. We have to uncover and
discover the power and then use the power to
What the Mind Thinks,
It Believes and Achieves
We often hear about the law of attraction and
“believe and achieve” theory, but what does this
mean? The mind is a very powerful tool. We can
either use it to succeed or to fail. The choice is ours!
We must program our mind to think the right
thoughts because whatever the mind thinks, it is
followed by action, and then from action to habit,
habit to character and character to destiny. If we
make the mind think the right thoughts, we will
believe and achieve. However, if we let the mind
think negative thoughts, we will be discouraged.
Then we will never believe and hence fail.
The choice is ours. Know that we can control the
mind and through the mind, control our thoughts,
actions and destiny.
I Shall Never Fail
because I Shall Never Quit
This is a statement of a successful person. He says,
“I Shall Never Fail because I Shall Never Quit”. It’s
very simple and it means that as long as I don’t quit,
I’m still trying.
Successful people just go on trying and they never
quit. They know the minute they quit, the game is
over, success is over and failure has captured them.
So if you want to succeed, just tell yourself “I shall
never fail because I shall never quit”, and follow the
statement with that resolution of never quitting.
Just keep on trying. If something doesn’t work, try
some other way. If it still doesn’t work, then keep at
it. You have to pray, you have to work hard, and you
have to take help, but don’t quit, for quitters never
win and winners never quit!
Focus on Solutions,
Not on Problems
Do you focus on solutions or do you focus on
problems? Well, everybody has problems… Who
doesn’t? The difference is that successful people
don’t focus on the problems; instead, they focus on
Once you fail, if you keep on rehearsing the
problem, you repeat the problem. At times, people
who have failed let the problem occupy their mind
and life. Those who want to succeed understand
and analyze the problem and focus on solutions.
This is the way to succeed and live.
Do not let your problem blow up like a balloon and
then make it look so big that it looks impossible to
solve. Yes, keep your problems in proper
perspective and then don’t focus on them. Instead,
focus on the solutions. Those who focus on the
solutions get them, and they are on their way to
Unleash the Power of
Enthusiasm has great power. We all know it because
enthusiastic people are inspired. They are full of
energy, they walk, they talk, they move, they achieve,
and hence, they are enthusiastic.
However, the challenge is “How do you become
enthusiastic?” You can become enthusiastic and
learn this Secret of Success by understanding that
enthusiasm is born from two words: “En Theos”,
meaning “In God”.
What happens when you believe in God? When you
believe in the power that has made the entire
creation, it creates faith, hope and trust in you.
Faith, hope and trust together are the ingredients
for enthusiasm. So it’s a simple way to believe and
build enthusiasm. Once you have built enthusiasm,
you will build the energy that is needed for your
Stop Chasing Butterflies…
Start Digging Gold
When I look at successful people and those who do
not want to succeed, I find a very distinctive
characteristic that differentiates the two groups.
Successful people are busy digging gold: they go on
and on and on. They are focused, they are
persistent, they know what they want, they do it,
they don’t get distracted, they just keep at it, on and
on and they get it!
What about those who do not want to succeed?
They are chasing butterflies; they are doing this and
that. They are doing everything else except focusing
on the success that they seek. No wonder they are
Therefore, if you want success, follow this simple
and true Secret of Success: “Stop chasing
butterflies… Start digging gold! This secret can
make you achieve success; it can give you the much-
wanted focus, determination and energy that are
required for success to happen. So, why wait? Start
Brick by Brick –
That’s the Trick!
Those searching for success must learn a simple
principle: success is not an instant product. You
don’t get success at the snap of the finger. It’s not
like how you make an order at one of the
McDonald’s outlets, where you can go and get a
burger in a moment.
Success takes its time, like building a monument
such as Taj Mahal – it was not built in a day.
Therefore, those who have achieved success know
that success is a trick that happens brick by brick.
Your success evolves. It grows.
At first, it starts with a brick, cement, and then
another brick. Next, you wait for it to cure, and then
you put the next block. Likewise, success happens
step by step and bit by bit till you eventually see the
beautiful picture of your success. So remember this
important success secret, “Brick by Brick – That’s
Don’t Be a Bubble… Be a Ball
Some people will understand this Secret of Success
from the statement itself. How can success be about
a bubble and a ball? Well, it’s simple. What is the
difference between a bubble and a ball? The
moment the bubble touches anything, it just bursts,
but a ball doesn’t burst. It bounces back!
Successful people bounce back. When they hit
resistance, they don’t burst. When somebody
touches them, they don’t burst – they are like a
tough ball! Whatever happens, the ball just keeps
bouncing. Similarly, successful people keep on
If you want to be a successful person, remember
that you have to bounce back, no matter what.
Regardless of the problems, resistance, difficulties,
and roadblocks, the moment you hit a roadblock,
don’t stop! Bounce like a ball! Because you don’t
burst like a bubble, you will be on your way to
Don’t Destroy the Morn by a Past
that is Dead and Gone
and a Future not Yet Born
What does this secret principle teach us? It teaches
us that to be successful, you must make use of the
present moment. All we have are the present
We don’t have the past – it’s gone. We don’t have the
future – it’s not yet born. We have the present in our
hands. Hence, “We shouldn’t destroy this morn by
the past that has gone and the future not yet born”,
that’s the secret!
People who live with this secret make the best of the
present moment. By doing so, they have a yesterday
that was great and a tomorrow that’s going to be
superb because when tomorrow comes, it will be
the today that they will be making the best of.
Are you living in the present moment? Or are you
living in the past or future? If you are living in the
present moment, then you know that you’re on your
way to success.
The Magic of 5+1
I have used this success principle over the last few
years to make my dreams come true. It’s a secret that
challenges us to sleep only for 5+1 hours. Many
people sleep for 7 hours or even 8 hours.
What happens when you spend too much time
sleeping? You lose that much productive time,
which can be used to make your dream come true.
Therefore, audit the time you sleep. How many
hours do you sleep in a day?
Successful people, on an average, sleep for less than
6 hours. They sleep for 5 hours in the night, and
most of them take a quick afternoon nap. This is a
kind of recharge – something that helps one to
achieve success. Try it! It may work for you!
99 Percent Right is
100 Percent Wrong
On the way to success, don’t stop at 99 percent
because this Secret of Success tells us that “99
percent right is 100 percent wrong”. There are
many, many, many people who are 99 percent right,
but they end up failing. What made them a failure?
It’s that 1 percent, which was a missing link between
failure and success.
Who invented the telephone? We all think that
Graham Bell was the one, but in reality, Johann
Philipp Reis was the first one to build a device that
could produce sounds. He named his device
“telephon”. But the device was not commercially
viable and the sound quality was poor. Graham Bell
further improved on this invention, making a device
with a much better sound quality. He was the first
one to apply for a patent for a device that
Credit of the invention of the telephone goes to
Graham Bell, not because he did 100 percent of the
invention, but because he did the additional 1
percent and made it work. Learn this secret – doing
or achieving 99% is not enough. You need that extra
1% percent that makes you the winner.
It’s Not the End…
It’s Only a Bend
When you’re walking down a road, you often think
that it’s the end and what do you do? Either you stop
and turn back, or you go towards the end to check it
out. Successful people never accept the end of a
road in their life as the end. They keep going
because they are sure that at the end, there will be a
This means that in life, no challenge, no opportunity
- nothing has an end. There’s always an opportunity
– a scope for us to create a bend, to create a turn, and
to create an option. Those who are successful find a
way where there is no way. When it’s the end, they
find a bend – this is finding success! It is the ability
to be committed towards making your dream come
true. The next time you think that your success is
showing you a board that says “The End”, don’t
stop! Go ahead and find the bend!
Pilot Your Plane to Success
You are the pilot of your own plane. Your plane is
your life, and you are in command of your plane.
You are in the pilot seat, and you have the controls
in your hands. Just like a pilot can take his plane to
any destination, you can take your life to any
destination because it’s your life and you have to
make the choice of what you want.
You take off, cruise, and land the way you like. Don’t
blame others for the course of your life‘s journey.
You are the pilot of your plane, if you give the
charge of your plane to a co-pilot or to anybody
else, it’s your mistake. Don’t let anybody take charge
of your life.
You take charge of your own life. You pilot your
plane to a destination of your choice. Know where
you want to go, choose the right direction, put in the
right fuel, take off, land, arrive, and succeed!
Be a Winner,
Not a Whiner
There are many people who keep on whining,
complaining and repeating questions like why they
couldn’t do it, what stopped them from success,
why it’s not possible, why it’s so difficult, and why
the world is so unfair. Well, this is called whining.
They keep on whining, but those who are whining,
are never winning.
So, success is a choice between whining and
winning. Why? Because whiners lose their entire
time and energy whining and winners do not have
any time to whine at all! They are just focusing on
winning; they focus on the secret of success and
think about their plans. They work on their dreams
and their teams, and together with the focus on
winning, they achieve success.
The Secret of
A mastermind is a group of minds that work
together for a common objective. Most successful
people never depend on their mind alone. They use
a mastermind, a group of minds working together
for a goal that they wanted to achieve. Yes. Most
successful people have not achieved success alone.
It’s always a group that makes success possible, and
this group is generally a mastermind. They may call
it by different names, but if you look at most
successful people, this is what makes their success a
reality. A mastermind is nothing but minds that are
merged and are thinking together, working
together, and strategizing together to achieve a goal.
Do you have a mastermind? Or are you working
alone? If you’re working alone, you may take a long
time to get what is called success, but instead, if you
build a mastermind, you can be sure that you’ve got
one more success secret in your hand.
No One is Born Successful
When babies are born, do they have a tag in their
hand stating “Success” or “Failure”? No, no one is
born with a tag of success or failure. In fact, we all
are born like a Tabula rasa or a “blank slate”, and
then we grow up. Till our teenage, we hardly have a
command of our life. But the moment we are adults
enough to take charge of our lives, it’s up to us to
Nobody is born successful. You may be born rich,
but it doesn’t mean that you are going to be
successful. In fact, most of the success stories are
of those who are born poor and in the most
challenging situations. Then, what makes them
successful? They realize that their birth doesn’t have
to decide their destiny. They realize that it’s not
about being born successful, it’s about becoming
successful! They use the Secrets of Success to
become truly successful.
You Need Volition,
Not Just Motivation to Win
Many people do not reach the destination of
success because they are waiting for external
motivation. It’s common to hear statements like “I
need to be motivated” or “I need motivation”. But
is it motivation that creates success? Not always.
The real ingredient of success is volition. Volition is
nothing but voluntary intention. Unless there is a
voluntary intention for one to do something, it will
never happen. How many times can somebody
force you to do something? If you really want to do
something, it should come from your heart. You
should want to do it; it should become your
aspiration and your resolution.
Resolve to succeed, desire to succeed and create that
voluntary intention or volition to succeed, and this
is one of the sure secrets to get to the top!
Success = Skill × Will
How do you get success? Success is got by
multiplying two key ingredients – skill and will. If
you really want to achieve something, find out what
are the skills needed to achieve that and then acquire
those skills. It’s not difficult to acquire skills,
provided you want to succeed. Of course, if you
have the will to succeed, you will go that extra mile
to acquire those skills.
But the skill itself is not enough to achieve success.
Success is equal to skill multiplied by will. You need
to have a strong will – a will that creates a power to
make the skill into success. Many people have skills,
but they don’t achieve success because they lack the
will. Those who have a will and don’t have a skill
often use their will to acquire the skill. But finally,
you need to have both skill and will to truly achieve
It’s Only a Game
What is life? Life is just a game. If you have a
philosophy that life is only a game, then there are
great chances of you achieving success. Why does
this secret become a principle of success? You don’t
worry about failure and what’s going to happen
because after all, life is just a game! In a game, it’s
okay even if you win or not.
Unfortunately, most of us don’t have the same
attitude towards life. Therefore, we are not able to
take risks and try out new ways to make it happen. In
a game, we have a sporting spirit; we have that spirit
to take risk, try, and experiment because after all, it’s
only a game.
If you want to succeed in life, believe in and adopt
this philosophy that life is only a game and if you
don’t make it, it’s okay. With this attitude, you may
lose the game once or twice, but eventually, you will
Cope Through Hope
To achieve success, To achieve success, one has to
face the storms of life and cope with the gales and
aftermaths. We face not just storms in life, but even
hurricanes and tsunamis – things that will actually
defeat us and put us down. We can cope with such
adversities by using the magic called “Hope”.
Therefore, this Secret of Success says “Cope
through Hope”– which means that you can cope
with such difficult situations through hope if you
know what hope is.
What is hope? Hope is the acronym for “Having
Only Positive Expectation”. When you have hope
and only positive expectations, even when the
storm comes, you know that the storm won’t last.
Live with Hope. Don’t let negative expectations rule
your life. Be positive always. Live each day with
Hope. With this hope, you can cope, and this way,
you can achieve any success that you dream about!
The 8 Factor
Many successful people use the 8 Factor to take
them to success. I have used the 8 Factor very often.
The 8 Factor is simple. We all generally work for 8
hours a day. We sleep for 8 hours, take a shower and
get ready, and still, there is a balance of 8 hours, that
makes it altogether, 24 hours in a day. These balance
8 hours are referred to as the “8 Factor”.
What do you do with your 8 Factor? What do you do
with those balance 8 hours? These balance 8 hours
or the 8 Factor generally determines whether the
person is going to taste success or not. If you waste
these 8 hours, loitering away time, just watching
movies, reading magazines, and doing things that
don’t matter, there are little chances that you will be
able to make it to the top. However, if you use these
8 hours to do a course, learn something new, or
pursue a hobby that can make you stand out from
the rest – then you’re using the 8 Factor to your
Discover your 8 Factor, analyze your 8 Factor and
then change that 8 Factor so that it will create
success for you! If you use the 8 Factor effectively,
success cannot escape from you!
Make God Your Partner
While this may sound like a spiritual secret, it’s
actually a success secret. Who is God? God is not a
distant, unknown being. God is the Creator of the
Universe. We don’t know where God is, who God is
or what God is… but God is! Obviously, there is a
Creator of the Universe – a Power we call God.
Therefore, this secret calls for us to make God our
What happens when we make God our partner?
When we do so, we are actually making the Creator
of the Universe a part of our success. When the
Creator of the Universe becomes our partner, how
can we fail?
The Creator will create imagination and intuition in
the superconscious mind. The Creator will give
strength, courage and confidence. The Creator will
show us a way, when there is none. The Creator will
be with us not only in our good times, but also
during our tough times, holding our hands and
taking us across. Therefore, making God our
partner, spending time to connect with God and
becoming stronger is a sure way to success!
Work Made Fun
This is an amazing secret that simply states that if
work is just work, it may never create success, but if
work is made fun, it gets done and it leads to success.
Is your work fun? Do you enjoy what you do? If
you’re dragging yourself to your work, how can you
If your work is something you truly enjoy and you
have fun while doing it, how can you fail? Therefore,
this becomes a Secret of Success. It becomes a
principle that leads to the truth that if work is
interesting, enjoyable, and something we love, then
along with that work, we will achieve success and
there would be achievement in what we are doing.
So, either do what you love or love what you do, but
make sure that you enjoy your work because work
made fun gets done. Success happens!
What is innovation? Innovation is nothing but
doing something in a new way; thus, it is called
innovation. What does this success principle mean?
It means that whatever you are trying to achieve
success in, try something new. Try doing it in an
innovative way. Don’t keep doing what has been
done. It won’t work! The world salutes anything that
is new and accepts it as successful.
The human psychology appreciates something new.
It’s taking the same ingredients, but cooking it in a
new way; it’s taking the same words, but presenting
it in a new way. It is up to us to create innovation in
our field of endeavor because whenever there is
innovation, success follows!
None of Us is
as Smart as All of Us
If you pay attention to this statement, it seems to be
such a simple fact of success, doesn’t it? None of us
can be smarter than all of us because in all of us, the
one who we think of as the smarter one is already
included. Each person is an inclusion in the team
and a single person cannot be smarter than the
entire team he or she is a part of. Therefore, use this
principle to achieve success.
How do you use this principle? We use this principle
by not trying to achieve success alone. We use this
principle by trying to create a team. We use this
principle not to just create a team, but also to make
the team feel that we value and consider them as
If you want to succeed, remind yourself that you
may be smart, very smart but none of us is as smart
as all of us.
A Passion for Perfection
Look around and you will find one common quality
in successful people. They have a passion for
perfection. What is that passion for perfection? It is
an attitude to make things better till you reach the
level of perfection. Of course, the truth is that
nobody is perfect – neither me nor you. However, it
does not mean that we shouldn’t have a passion for
perfection. While we know that just the Creator is
perfect and everybody else on Earth has
imperfections, it should not stop us from having the
ambition of trying to do things perfectly.
When we put in an effort to do things perfectly, it’s
actually making improvements in what’s already
been done, and hence, this is a sure principle of
success. If you keep improving what you are doing,
you keep getting more and more results, which take
you up the ladder called success. Learn this secret of
success and develop a passion for perfection.
on the Highway
Do you want to achieve success? Then, think of
yourself as someone speeding down the highway
called success. But can you reach the destination
without passing several milestones that come on the
way? These milestones are failures. They are various
things that will come across to test you and to try
your strength, perseverance, persistence, patience
and your ability to succeed.
Problem comes from the word “probállō,” which
means to throw or lay something in front of
someone. So, on the highway, there will be so many
problems thrown in front of us. These are the
milestones. If we can’t deal with the milestones, we
will never arrive at success. Therefore, if you want
to achieve success, as you’re speeding towards it,
accept problems as a part of success. Then, you will
Every Day is a Holiday
How can every day be a holiday? Those who have
learned this success secret know that every day is a
holiday. Typically, people like to work from Monday
to Friday or Monday to Saturday and then comes
the holiday they have been waiting for. Can they
achieve success this way? Absolutely not! This is
because the attitude of discriminating between the
work day and holiday is a killer. It kills success!
Those who are successful don’t know the meaning
of holiday. For them, every day is a holiday; every
day is a day of excitement and fun and a day that
must be celebrated. Of course, there may be a day
when they rest, but the mind doesn’t stop working.
The mind wants to celebrate every day, think every
day and achieve every day. The mind goes on and on
because the mind knows that there’s nothing like a
work day and a holiday. This discrimination defeats
success. So celebrate every day of your life as a
The Magic of
the Superconscious Mind
Successful people discover the superconscious
mind. Normal people believe that there is a
conscious and a subconscious mind and if you ask
them, what is the third mind? They’ll say the
unconscious mind. Of course, when the conscious
mind is sleeping, it becomes unconscious.
However, the third mind is the superconscious
mind. The superconscious mind is that domain of
the mind which is responsible for imagination,
intuition, sixth sense, and telepathy. Just like a SIM
card connects to a satellite, the superconscious
mind connects to the GPS – God’s Powerful Signal
(not the Global Positioning System). This GPS
receives ideas, thoughts, and creative flashes from
the Universe that makes success happen. Discover
your superconscious mind if you want to discover
Flip over from
NEP to PEP
NEP is Negative Energy Poison. Negative energy
creates poison. Hatred, worry, jealousy, anger,
impatience, doubt, and fear are all negative
emotions – together they are called NEP. You must
learn to flip over from NEP to PEP!
What is PEP? PEP is Positive Energy Power.
Positive energy has power just like negative energy
has poison. Positive emotions include faith, hope,
love, compassion, forgiveness, joy, and patience.
These positive emotions create power; therefore,
success goes to that person who flips over from
NEP to PEP – from negative energy that’s creating
poison to positive energy that’s creating power!
These positive energies create power in the lives of
those who choose to flip from NEP to PEP, and
this power creates success. In contrast, for those
who are content with NEP, the negative energy is
strong enough to keep them in the failure mode
forever. Choose to flip over from NEP to PEP to
Live with FAITH
Successful people live with faith. The acronym
FAITH stands for “Full Assurance In The Heart”.
Faith is living with optimism and with positive
expectations; knowing that good things will
happen. Faith is the assurance in the heart that
makes one have positive thoughts. It is the positive
thoughts that lead to positive feelings, positive
actions and positive choices. When you have full
assurance in your heart, then you’re on the way to
success! But when you don’t have faith, you start
doubting yourself. DOUBT paralyses and makes
the possible impossible.
When you choose to live with faith, you start the
success journey step by step. You tread on the path
less travelled and explore a territory which was
unknown to you. You live with courage and
confidence. You get an adrenaline rush. You acquire
the energy that makes you move ahead with
positivity. Something that was thought impossible
becomes possible just because of your self-
confidence. To be successful, live with faith!
There is Always a Better Way…
Your Challenge is to Find It
Do you want to be successful? Then believe that
there is a better way, and know that there’s a better
way. The problem is because we don’t believe and
know there’s a better way, we don’t make an effort to
find it. What does the secret state? There’s always a
better way; so when there’s something holding you
back from success, tell yourself “There is a better
way; I have to find it!”, instead of asking or
questioning yourself if there is a better way at all.
The moment you start questioning yourself and
doubting the fact that there is a better way, you stop
looking for that better way. When you do that, you
can never achieve success.
Are you stuck? Is something not happening in your
life? Is there a road block? Is there a wall between
you and your success? Always remember that there
is a way to jump across this wall or there is a way to
break this wall.
Remember The possibility thinkers’ creed: _When _
[_faced with a mountain, I will not quit! I will keep striving _]
_until I climb over, find a pass through the tunnel underneath _
_or simply stay and turn the mountain into a gold mine with _
_God’s help. _
Know Where You Want to Go,
Go Where You Want to Go
SOS 67 has two parts: 1. Know where you want to
go and 2. Go where you want to go-both the parts
are required to achieve success. Some people don’t
know where they want to go; therefore, they are
wandering here and there aimlessly. How can they
achieve success? On the other hand, there are others
who know exactly where they want to go, but they
sit down and do nothing. They don’t go where they
want to go!
Success has these two parts. First, you must know
where you want to go, and be absolutely clear about
it. You must know exactly what you want, how you
want, when you want, and where you want it. Once
you are clear of what you want, then start going
there. Take the first step, the second step and the
third step and before you know it, you will be there!
Yes, those who know where they want to go and go
where they want to go become unstoppable.
Nothing that they seek stays away from them
because they know where they want to go and they
go to where they want to go.
I learned this Japanese principle, and I call this a
Secret of Success because many people don’t know
what Kaizen is. It is that total quality management
skill of the Japanese, which states that if you want to
achieve success, then do small, seemingly
insignificant, continuous, ongoing, never-ending
If you take small, seemingly insignificant steps and
develop an attitude of continuous, ongoing
improvement, you will never fail. Don’t try to build
a mountain in one day. Don’t try to achieve all your
goals in a moment!
Take those steps, which may appear small and
seemingly insignificant. When we say continuous
and ongoing improvements – it means that you
must continue your ongoing, never-ending
improvements. If this is your attitude, i.e., if you
have the attitude of Kaizen, how can you fail?
Readers are Leaders
Look at the successful people around you, and
check out their attributes. You will find one
common attribute in successful leaders: they are
readers! They keep reading because curiosity is the
foundation of their success. When there is the
curiosity, desire and aspiration to learn, that is when
people keep on reading and reading to know what is
happening in the world. What are the
opportunities? What are others doing? What is your
When you keep on reading, you develop the habit
of reading. Then, you are automatically leading
because you create a circumstance around you
where you are in command. You have a grip on
what’s happening in and around you. But the non-
readers… Well! They are too busy with the other
pleasures of life that they have no time to read;
obviously, they have no time to lead and succeed. So
this Secret of Success says that it is important to
take time to read so that you can lead and succeed!
Month, Week, Day
When I first wrote Goals for my “Decade, Pentad,
Year, Quarter, Month, Week, Day”, my secretary
asked me “How can this be a success principle, a
I asked her: “Tell me! What is your goal for today?”
She answered, “I have no goal for today”. Then, I
said, “What about the week’s goal?”. She replied: “I
want to do some things, but I have not set a goal…”
I continued, “What about the month’s goal?” She
showed me a few notes, which she had scribbled on
her pad, and then I said, “What’s your goal for this
quarter, this year, the next 5 years or pentad and the
next 10 years? She looked at me in horror and said,
“Do I have to set 10-year goals??”
I said, “No, you don’t have to set 10-year goals if
you don’t want to succeed. But if you want to
succeed, then you must start setting your goals for
the Decade, Pentad, Year, Quarter, Month, Week,
and Day. If you have goals set right from 10 years to
1 day, who can stop you from succeeding?”
KOKO – The Stonecutter’s Secret
I call the next secret “The Stonecutter’s Secret”.
What is the stonecutter’s secret? When nothing
seems to work, the stonecutter keeps on hammering
at a rock again and again and again. Although there
is no sign of any result, he doesn’t stop – 10 times,
50 times, or even 100 times – till finally the rock
cracks into two. Then, one may wonder, “Wasn’t it
the final blow that did it?” No, of course not! It was
all that hard work that went before.
The stonecutter’s secret is called KOKO which
means “Keep On, Keeping On”, and “Keep On,
Keeping On”. Success goes to those people, who
keep on, keeping on. Use the stonecutter’s secret to
Program Your Mind
We all program our computers, mobiles, and
gadgets, but how many of us program our mind?
This is a Secret of Success which states that you can
program your mind to success!
The mind is also a device that needs to be
programmed; it works depending on how we
program it. If we program our mind to be negative,
fearful and hesitant, our mind will function that way.
However, if you program your mind to think with
faith and hope, to think big, to be optimistic, to be
cheerful, and to build a mastermind, obviously, your
mind will function in a way that you will achieve
Remember to spend more time programming your
mind than programming your gadgets, phone and
laptops because while those may improve your
skills, programming your mind will lead you to
Replace Fear with Faith
In the journey of life, I realized that our life can be
filled with one of the two emotions – fear or faith.
Those who live with fear never achieve success. So,
what is the secret? The secret is to replace fear with
faith. Before fear occupies our mind and our lives,
we must eliminate and completely uproot it and fill
our life and mind with faith.
Believe that it will happen! Have the assurance and
trust and live with hope. When you keep living with
complete faith, you eliminate fear totally out of your
Successful people succeed because their actions are
backed by faith, not by fear. They don’t let fear
paralyze or hold them back from dreaming big
dreams. Their faith helps them jump into an ocean
of opportunity that creates success!
God is on My Side
SOS 74 is one of my favorite secrets: “God is on my
side!” I used this secret to achieve all my big dreams
and goals because when God is for me, who can be
against me? When I realized that God – the Master
and the Creator – is on my side, I feel more powerful
than anybody else on Earth, and this power creates
Is God your partner? Is God on your side? If God is
on your side, you will have all the power that you
need to achieve success. Don’t live a lonely life.
Don’t live a life of hesitance and fear because you
don’t have the Creator on your side. Make up your
mind to have God on your side, build a connection
with God, tell yourself that God is with you, and
feel the presence of God!
God is nothing but the Master – the Creator. We are
not talking of God as an idol or a religious leader,
but as that Power who created you, me and the
Universe. Believe that this Power is on your side,
and soon you will find success!!
Make Happiness the Goal
Do you want to truly succeed in life? If you do, then
make happiness the goal of your life. As I always say,
if you have learned everything in life but haven’t
learned that the goal of life is to be happy, then you
have learned nothing. Isn’t it true?
What is life all about? What is success all about?
Success is all about achieving something that gives
you joy, bliss, contentment and fulfillment. If you
have achieved something, but that achievement
does not bring joy, then it is not an achievement at
all. It is an empty feeling – a feeling of being useless.
If your goal in life is happiness, then success will
surely come your way and make your dreams come
true. This goal will push you in the direction of
great achievements. You will have the energy and
the power to make the impossible possible.
Those who don’t realize that the goal of life is to be
happy do not set goals that will lead them to
happiness. Since their achievement does not give
them that satisfaction and contentment, they stop
aspiring. Therefore, if you truly want to be
successful, you need to first understand that the true
goal of life is to be happy.
Lift! Don’t Drift!
Many people just drift through life, which means
they give up… Whatever happens at work, they let
people control them. They let fences, farces, faces,
and forces take charge of their life.
However, successful people don’t allow this to
happen. They take charge of themselves, and they
don’t drift, rather they lift! They go from one level to
another level. They climb; they go up the ladder step
by step. To them, they cannot drift to failure, and
they must lift themselves to success. Thus, slowly
but steadily, they climb the ladder of success.
What about you? Are you lifting yourself,
improving, growing, succeeding, or taking maybe
one step at a time or are you drifting through life?
The Power of Surrender
While it is very important not to drift, it is equally
important to surrender. We mustn’t succumb to the
circumstances in a society, but we must surrender to
the Universal Power. We must be able to
differentiate between drifting and surrendering.
Surrendering is the ability to trust. Surrendering is
the ability to know that there is a Creator – a Power
that made us. This Power can make the impossible
possible. This Power can bless us with ideas and
create imagination that can make our dreams come
But are we ready to surrender? Are we ready to
trust? Are we ready to let go like a feather in the air
or a leaf in the sea? Are we ready to surrender? To
achieve success, sometimes you just have to
surrender and then suddenly, the impossible
becomes possible and a failure turns around to
Curiosity Can Conquer
One key element to success is curiosity – the desire
to know, the desire to want to understand. Many
people are curious: they keep on seeking, asking,
checking, reading, and probing. This curiosity
defines their ability to achieve success.
Others, they don’t really want to know more than
what they already know. What happens to their life?
Their life is slowly moving, inch by inch, to
nowhere. But for those who are curious, every day is
a day of learning! They improve their knowledge
day by day. They discover something new. They
create greater opportunities, and all this
undoubtedly leads to success.
Are you curious? Do you seek to learn something
new every day? Or are you satisfied with the
mundane and ordinary?
Prepare Before You Push
Some people mistake success to be all about
pushing, pushing and pushing. So what do you see
them doing? They are just slogging. Is it true that
people who work the hardest win? Of course not!
You’ve also got to work smart. Just working hard is
no way to succeed.
Of course, when you work smart and hard, there’s a
formula, but what is this secret about: “Prepare
before you push”? This secret tells you that before
you push or before you work hard, you’ve got to
prepare. You’ve got to “prepare” means you’ve got
to get yourself ready and organized. You’ve got to
make the ground set for the launch. You’ve got to
get your ideas cleaned and cut before they are
cooked. You’ve got to prepare, whatever your
subject is. You’ve got to prepare in such a way that
the idea is ready to be launched into success!
Play the Possibility-
Thinking Game and Win
I learned this secret many, many years ago. It’s called
the possibility-thinking game, and I would like to
share it with you. Whenever something looks
impossible, this simple game will help you.
Take a sheet of paper, and write your “impossible”
problem on the top of the sheet. Enter the numbers
1 to 10 below it. Next, one by one, write down 10
ways to achieve the impossible. Then, start striking
out what just can’t happen and start working on the
others. If you’ve struck out 3 – 4 ways, try to refill
those blank entries with other ways that come to
your mind. Finally, you have 10 ways to achieve the
impossible – that is, 10 ways to make the possibility
This Secret of Success is simple: it’s just a review of
10 ways of possibly doing the impossible. One of
these ways will surely work. Try doing this, and you
will see magic happening in your life. Once you play
the possibility-thinking game, following this SOS,
you will see the impossible becoming possible!!
Your Problem Balloon
To be successful, we must learn how to deal with
problems. Everybody has problems. A problem-
free life is an illusion. It’s like a mirage in the desert,
which doesn’t exist.
So, how do you deal with your problems? Successful
people keep their problems in the right perspective.
They don’t inflate their problem balloon. What
about you? Do you contain your problem, or do you
blow into your problem to make it big – much
bigger than it is, only to make it look like you’ve an
impossible problem in front of you? How can you
succeed if you keep blowing up your problems,
inflating them to larger-than-life size?
Learn to compress your problems and keep them in
your fist so that you are in command of your
problems. Otherwise if you let your problems get
inflated, they will be in command of you and you
will not be able to achieve any success. Learn this
secret: don’t inflate your problem balloon, rather
learn to deflate it and succeed!
One very famous success secret followed by most
successful people is that they converted their
stumbling blocks into stepping stones. They
converted their obstacles into challenges. So, to
learn this secret, what you need to do is to never
look at an obstacle as one.
Look at the obstacle and find out how you can
convert an obstacle into a challenge. Never look at a
stumbling block and stumble over it. Look at the
stumbling block and then climb on top of it, step
over it, and convert it into a stepping stone and soon
your obstacles will be converted into challenges and
opportunities of success. When you are on your
success journey and you find an obstacle, consider it
to be a challenge, and attack it. You will win. Yes, all
successful people have done this. You can too!
Don’t Just Achieve…
Transcend Your Goals
Some people don’t understand this principle of
success. This SOS is a secret that tells you that great
dreams of great dreamers were never achieved.
They were always transcended. Therefore, when
you set goals, don’t be obsessed with achieving the
goal. The journey of success will help you transcend
goals, which means that when one goal is not
achieved, it helps you exit, create and achieve
another goal, maybe a goal even bigger than what
you had planned.
When you can’t climb one peak, you climb another
peak. Life will not let us achieve all our goals all the
time, but those who are passionate and committed,
they achieve much more beyond the goals they set,
not by achieving the goals but by transcending the
goals, and by evolving and moving from one peak to
another. That’s the way to succeed. Set your life in a
way that you transcend your goals too!
Do You Have
a Life Philosophy?
Do you have a life philosophy? This question is a
Secret of Success because it provokes us to have a
philosophy of life – a way of life. The problem is
that most people try to be everything for everybody
and trying to be everything, they become nothing…
We must be clear about what we want to be. We can’t
be everything and we can’t satisfy everybody, but we
can choose our way of life–our own life philosophy.
Once you have your life philosophy, you’ve set a
path. You’ve set the highway and now you’ve got to
accelerate towards the destination.
But when there is no highway, however good your
car may be, it will just come to a grinding halt. Do
you have a clear path? Is your highway set to achieve
success? Do you have a life philosophy? If not, it’s
not too late. Start now! Decide what you want your
life to be. Get together your ethics, values, and
principles and create your own life philosophy!
will Power You to Success
Every venture or endeavor that is successful needs
power, energy, and a force to push one to cross the
finish line. How does one get this power? This
power is not an external source. This power lies
within us – it is called willpower. Not everybody
develops willpower, but successful people do!
Therefore, develop your willpower that will power
you to success. You can develop your willpower by
creating a strong resolve within you. You can train
yourself to have a strong will, which means that you
don’t succumb to temptations and circumstances.
You can create a strong resolve that makes the
backbone of your mind and intellect strong.
Once you create your willpower, when you want it,
you will have it! Nothing can stop you from getting
to where you want to go. When you develop this
kind of willpower, the power becomes unstoppable
and it will take you to success!
Put Your Energy in Motion
What does putting energy in motion mean? It
means taking charge of your emotions. Emotions
are nothing but energy in motion. If you want to
succeed, it’s not just enough to have energy, but it’s
also important to put your energy into motion. You
need to understand that positive emotions
correspond to positive actions and negative
emotions cause negative actions. You must be like a
pendulum that doesn’t stop – just keep moving and
moving with positive energy.
Have you chosen the correct emotion? Do you have
energy? Do you have inspiration? Do you have a
power within? Unleash it, make it move and that
power will pull you towards success. Fill your life
with positive emotions of love, joy, hope, courage,
faith, trust and courage. Look at successful people,
and you will realize that they were simple people
who chose positivity, put their energy into motion
and became successful! Just beware that your energy
in motion is not negative.
Practice Does Not Make Perfect
“Practice makes perfect” – have you not heard this
many times as a child? Somehow you have believed
this statement. Unfortunately, it’s false! “Practice
does not make perfect” – that is the next Secret of
Success. Successful people know that perfection is a
goal, but perfection is more aspirational.
Nobody is perfect, except the Creator, and practice
will not make perfect. Practice leads to
improvement, and more practice leads to more
improvement. Remember this secret so that when
you practice, you keep improving and making your
performance better, and when you do this, you’re
moving inch by inch closer to success.
The next time somebody says practice makes
perfect, remember this secret: Practice does not
make perfect; so, work a little harder to become a
little better and you will succeed!
Don’t Miss the Bus!
How often have you been left at a bus stand because
you were late by a minute? The bus just left, and you
saw the bus going. Now you have to wait for a long
time for the next bus to come. If you miss the bus,
it’s OK. But in life, if you miss the bus, then you’re
Successful people know this secret – “Don’t miss
the bus!” This means – don’t miss the opportunity
and don’t miss striking at the right time. Successful
people are alert; they come before the opportunity
comes. They are ready for the opportunity when it
comes, and when they’ve got to be there to make it
happen, they are there. They are never late. A
successful person is punctual, ready, and alert, and
never misses the opportunity. They catch every
opportunity and convert it into success. Do you
ever miss the bus? Remember that if you miss the
bus, you will miss success!
Good luck. Isn’t this a very common phrase? Yes,
we use this phrase as if luck is everything. People
who don’t succeed – what do they usually say?
“Plain bad luck…”
Well! Successful people don’t believe in luck. The
principle that they follow is: “Luck goes to those
who pluck” – that’s the next Secret of Success. Yes,
it’s true that successful people are those who don’t
wait for luck; they pluck!
The spelling of luck to them is not L-U-C-K, but it
is P-L-U-C-K. They put the ‘P’ before the luck and
the ‘P’ is their personal effort, perseverance,
passion, patience and power. All these Ps put
together turns luck into pluck. Therefore, if you
really want to achieve success, remember it’s not
luck. Its “pluck” that can really make it happen!
Build Habits Bit by Bit
Successful people build successful habits, but first
they learn the Secret of Success, which is that you
have to build habits bit by bit. Habits are concrete
structures; they can’t be built by the waving of a
wand. That’s why it’s called “Ha-Bit”. In “habit”,
you have a “bit” – several such “bits” together make
a H-A-B-I-T. Therefore, habit is a bit-by-bit story.
Successful people build positive habits, and they do
it constructively bit by bit. They keep constructing
pillars of positive habits, which become the base,
the foundation of their success. Look at failures.
They to build habits, but sadly, negative bad habits.
Are you building some positive habits? If you truly
want to be successful, start with the foundation –
the foundation of positive habits, then you can have
a skyscraper of success!
You Deserve to Succeed
The first step to success is the belief that you
deserve to succeed – your own self-worth, self-
esteem, and belief that you are worthy of success. If
you don’t believe that you deserve to succeed, then
how can you succeed?
Your own inner voice and inner system is working
against your success. Therefore, first of all, audit
your inner voice. What is your inner voice saying? Is
your inner voice saying “You deserve to succeed”?
Or is it saying “You deserve to fail”? If your inner
voice itself is misguiding you, first work on it before
you work on any other success principle or secret
because no principle or secret works if you don’t
believe that you deserve to succeed.
Is Your Glass
Half Empty or Half Full?
You may be familiar with this secret because we
have learned as children that optimists look at their
glass as half full, whereas pessimists look at their
glass half empty – that’s fine! It makes you
understand the meaning of optimism and
pessimism, but the question is what about your
glass? Are you looking at your glass as half full or
Successful people always believe in optimism. To
them optimism is a pre-requisite for success. So,
whenever there’s an opportunity or whenever
there’s an idea, they don’t shoot down the idea
saying that it might not work. They shoot up the
idea saying that it might just work. This attitude of
optimism converts probabilities into possibilities
and into success. Therefore, if you want to be
successful, always look at your glass as half full even
if it is half empty!
What is Your Paradigm?
What is the meaning of this secret – “What is your
paradigm?” You will understand this secret by first
understanding the meaning of paradigm. The
meaning of paradigm can be explained through a
simple example, as follows. Suppose I give you red
sunglasses and when you wear them, how does the
world appear to you? Everything looks red, right?
When you take off the glasses, how does it look? It
will be like how we see it everyday – natural. Next,
put on green sunglasses. How does the world look?
It looks green. You remove the green glasses, again
it’s natural. What does this show? By changing from
red to green, is the world actually changing its color?
No, the world remains the same! You are changing
your paradigm. You are changing the way you are
looking at the world. To be successful, you need to
have a paradigm of success. You have to look at the
world with successful eyes.
You have to see everything through the glasses of
success. Therefore, whenever you look at
something, you look at it and see how it can make
you successful. You look at it and see how you can
become wealthy and an achiever through it.
Therefore, when you look at life with a success
paradigm, you become successful!
The Diamond Rule
We all have learned the golden rule as kids. I’m sure
you have too! “Do unto others as you would like
others to do unto you” – this golden rule really
works, but the problem is that while everybody
knows it, some follow it, and some don’t, and it may
help you to achieve success.
However, there’s a diamond rule that not many
people know, which is sure to make you successful.
The diamond rule is this: “Do unto others as others
would like to be done unto them”. Wow! If you start
doing unto others as they would like done unto
them, what happens? They are going to love you
and they are going to do anything and everything for
you. If people around you just love you because
they love the way you behave towards them, they are
all going to behave in the same way to you because
life is a boomerang, and they will all start making
things work for you. This way, before you know it,
you will be successful!
The Magic of Imagination
Imagination has magic. Imagination is the child of
the superconscious mind that connects to the
Universal Satellite. Not many people have learned
this principle of using imagination for success, but
truly, it is a secret and it’s up to you to tap the magic
What does imagination do? Why is it so magical?
Imagination comes with very creative and
innovative ideas that is born out of the
superconscious. They are so innovative that they
have never been realized before. These ideas are so
new, virgin and fresh that they will be immediately
Therefore, imagination creates magic! It’s magical
to see a wireless phone for the first time. It was
never there before, but somebody had that
imagination and made it happen. One of the
instances of the magic of imagination is the
airplane, from which you can see everything outside
- the sky above and the ground below. Wow!
Remember that imagination can create success
because it is magical! So build your imagination to
Don’t Just Work Hard…
Successful people use this as probably one of the
first secrets and principles of success. They don’t
just work hard, they work smart too. Of course, they
do work hard. Without hard work, you just can’t
succeed, but everyone who works hard doesn’t
succeed. So, what do they do? They work hard and
This is a magical combination for those who work
hard and who work smart. They just can’t be
conquered. Do you work hard? Do you work smart?
Audit your work. If you truly work hard and work
smart, either you’re already successful or you’re on
the way, for this is a Secret of Success that works all
The Science of Attraction
Everyone talks about the “Law of Attraction”, but
this success secret can be slightly changed to be
called as the “Science of Attraction”. It is called so
because there’s a scientific way to attract success.
What is it? When you start understanding the mind
and you know that thoughts are popping out of the
mind just like popcorn pops out of a popcorn
machine, you realize that these thoughts are the
ones responsible for your success.
What do the thoughts do? Thoughts – they create
action, repeated actions create habit, repeated
habits create a character and character creates the
destiny. The Law of Attraction says that if you have
thoughts that are based on attracting success into
your life, these thoughts scientifically become
actions and the actions become habits and the
habits make you achieve the destiny.
Therefore, attraction is a science that works all the
time! So, if you scientifically understand that you
can control your actions by controlling your
thoughts, then you will use the Science of
Attraction to attract success.
Attitude of Gratitude
Before nearing the end of this book, the ‘‘100
Secrets of Success, we mustn’t forget this secret
because I always believe that the attitude of
gratitude raises your altitude! If you want to be
successful and want to climb up in life, learn this
secret. Develop an attitude of gratitude.
Your behavior and your response should always be
one of gratitude. Always be ready to say “Thank
you,” always appreciate what people do for you, and
always be grateful to God who has given you a
beautiful head, strong heart and working hands!
We have everything that we need to achieve success.
Sometimes, we don’t have the attitude of gratitude,
and hence, we don’t find the right opportunities
coming to us. We don’t find the universe working in
our favor because we are not really grateful for what
we have…. Therefore, why should we get more?
But if you change your attitude and behave with
gratitude, for sure your attitude of gratitude will
raise your altitude!
Well, do you want to be successful? Then, this is a
very simple secret – “Don’t be ordinary!” The
question is that how can we not be ordinary? We can
avoid being ordinary by being extraordinary. It’s
very simple: just add those little extras to the
ordinary and when you do that, you become
Whenever you do something in an ordinary
manner, stop! Add something extra, polish it, make
it special, and do something more to make it
different! This way, you’ve changed the ordinary to
extraordinary. It is a secret that not many people
use; therefore, they live and die ordinary. A person
who is constantly changing from ordinary to
extraordinary is bound to succeed because it is
principle of success!
I Know Nothing
The SOS “I know nothing” is a success principle. I
have often used this principle to succeed, and I call it
the humility principle. If we are humble and if we
have this attitude of “I know nothing”, then we go
into the world as a student who wants to learn. By
doing so, we start succeeding because people love to
teach learners. The world is happy to teach the one
who wants to learn. Therefore, it starts teaching us
and because the world teaches us, we learn and we
Those who do not want to succeed go into the
world with a thought: “I know everything!” The
world doesn’t stop to teach such people because of
their attitude, they already claim to know
everything! So the world thinks, “Why should we
stop and teach them when they already think that
they know everything?” This is a guaranteed SOF –
Secret of Failure. So remember that if you want to
succeed, adorn the attitude of “I know nothing”
and success will flow to you.
As I conclude this book, I wish you all the very best.
I wish that you use all the 100 SOS in your life!
I have talked about the SOS to various people, and it
has helped many achieve success. Moreover, it has
made my life successful as I have implemented these
secrets in my own life. These secrets have worked
for me in the same way as they have worked for all
the successful people from whom I picked these. I
have discovered them and put them together in
easier and simpler words so that you can also read
and implement them.
I hope that you will implement all the secrets soon!
Even if you implement a few of them, I am sure you
will achieve success. If you implement all of them,
there is no way you can fail. I can guarantee it! You
have to implement these secrets in thoughts, words
and deeds, and surely, you will be on your way to
Keep this book, 100 SOS, beside you. Every time
things are not happening, remind yourself that it is
the result of not using these SOS. If you have failed
to achieve success, it doesn’t matter because you
always encounter failure before you reach success.
Change yourself for the better, learn to be obsessed
with success, upgrade your thoughts, implement
these secrets and move on. I hope that one day, you
will say that the 100 SOS helped you climb to the
peak of success! All the Best!
ABOUT THE AUTHOR
Ravi V. Melwani was India’s first innovative retailer who
started the retail revolution in India, much before
modern retailing hit the country. From 16 to 40 years of
age, Ravi Melwani worked 18 hours a day, 7 days a week,
to launch the first mega store Kids Kemp, and then Big
Kids Kemp and finally Kemp Fort. His innovative
retailing techniques included bringing entertainment into
retail, innovative customer service and training people to
achieve high levels of customer service and sales targets.
Every Sunday, he would address his team of Kempians
and teach them his secrets of success. Not only did Ravi
Melwani use these secrets, but he also went on to discover
more secrets by time. Inspired by many successful people
around the world, he assimilated the principles that
helped them reach the pinnacles of success. Today,
people around the globe use his Secrets of Success to
After making millions after millions, Ravi Melwani
decided to change his path with the aim to lead a life of
fulfillment. He transformed to RVM, and as the first step,
he shut down his business and decided to make a
difference in the world through his inspirational, spiritual
and humanitarian initiatives.
As a part of his humanitarian initiative, he started the
125-bed RVM Foundation Transit Home and 200-bed
RVM Foundation Hospital, which is now being
converted into a 1000-bed hospital under the RVM
Foundation Trust, offering free medical services to the
Being a staunch believer in God and armed with the
mission to spread the power of faith through his spiritual
initiative, RVM built a Shiv Temple with a 65-feet-tall
Shiv idol on Old Airport Road, Bangalore, which is now a
center for spiritual awakening for devotees and people all
around the world.
RVM has authored many books to illuminate and inspire
people and to spread his unique RVM philosophy and
message through his inspirational initiative. Some of
these books are “I Wanna Be Happy”, “Succsex (on
Success through Sex Transmutation)”, “Power Your Life
with PEP (Positive Energy Power)”, “100 Diamond
Quotes” and “A Power We Call God”.
After 8 years of living a life of fulfillment, RVM felt that
there was more to life. He went on a quest, a Talaash, and
realized that as human beings, we are not the body, but we
are the soul. RVM, therefore, now calls himself AiR –
Atman in RVM.
As readers, you can be assured of the fact that Success is
not difficult! If you wish to succeed, apply the principles
explained in this book to your life and be ready to take off
on your journey of success!
Success Secrets Revealed!
Have you ever wondered what made successful people successful?
There is no mystery and there are no real secrets, but just simple principles that they used, which guaranteed success. Yes, success is difficult, but not that difficult if you use the success principles. I call them “Secrets” because most people are unaware of these principles,
and therefore, they remain secrets for years together.
Do you want to succeed? This book compiles the success principles that
were used by many successful people to achieve success. These
principles are not complicated. Just knowing the success principles won’t grant you success, but you have to execute them to be successful.
Put them in action! Start implementing the secrets one by one. When
you do this, there is no way that you can fail. If you implement all the
100 secrets, it’s impossible not to succeed!
Start the journey now! These principles
called 100 SOS are time-tested principles of
success used by Ravi V. Melwani for over 25
years to achieve all his dreams and goals.
Not just Ravi V. Melwani, but several others
who have followed the 100 SOS have
achieved success and made their dreams
comes true. You can too!
All proceeds from the sale of this book will be used to serve suffering humanity.
Do you want to succeed? This book compiles the success principles that were used by many successful people to achieve success. These principles are not complicated. Just knowing the success principles won’t grant you success, but you have to execute them to be successful. Put them in action! Start implementing the secrets one by one. When you do this, there is no way that you can fail. If you implement all the 100 secrets, it’s impossible not to succeed!