You’re a voice actor and you want to market yourself. You’ve come to the right place! I’m Evan Schmitt, I’m a voice actor too and I want to help you. Here are my tips for marketing yourself. If you want to skip ahead, I have a list of over 100 ways to market yourself that you can have for free:http://eepurl.com/cmUSjb.
This book is short and sweet. It’s also free because you should be able to read it in under 5 minutes. So if you like it, please share!
What is marketing? In 1991, Regis McKenna wrote for the Harvard Business Review that “Marketing is everything and everything is marketing.” It’s so true. I’m not kidding! Everything you do is marketing. Every person you meet, you are telling them who you are and what you do. When you see them again, you are reinforcing their image of you. Marketing is creating awareness. You are telling another person that you exist. If you don’t, you do not exist to them. It’s that simple. So how do you market your highly specialized service?
Find people who hire you. Anybody can hire someone else to voice something. But start with people who do it frequently. Video producers and creative agencies hire voice talent regularly. If you know another group of people, talk to them. Find your niche.
When you talk to them, I recommend you do not sell your services. First impressions are everything and you want to introduce yourself. That’s all you need to do. Say who you are and let them know that you exist to make their job easier. You want a partnership, not a quick sale. Businesses aren’t built on quick sales, at least voiceover businesses aren’t.
Think about when you are hungry. You eat. You need food. You don’t really eat when you’re not hungry. You don’t stock up on milk. You buy milk when you need it! People don’t hire voiceover talent unless they need it. So all you are doing is reaching out, establishing the relationship and leaving the door open. They will call you when they need you.
It sounds simple and passive, but it works for me. You want to knock on as many doors as possible. Someone will respond and when they do, thank them and leave the door open for them. They won’t respond to a hard sell. Being a slick salesperson isn’t your job. Talking in front of a microphone is. So reach out to your target group of voice seekers (people looking to hire you).
Another way to market is to leverage your knowledge and social channels to provide something valuable for free. You can charge for stuff too, but starting with something that’s free is good to do. This can be a blog, podcast or a youtube channel. You know something that other people value. And every time someone consumes your freebies, they will subconsciously remember you down the road. Good content pays dividends with word of mouth marketing. And it all starts with providing something of value for free (like this ebook!).
Think about Coca Cola. It’s a household name, right? Everything is marketing and marketing is everything. You remember Coke because they market continuously. If they don’t, they fade away. Our attention spans are short and everything is competing for it. Don’t let this scare you. If you repeatedly put yourself out there, people will take note and remember you.
Coca Cola and other brands you remember invest huge amounts of money in marketing. Why? Because they have to or else people forget about them. As a voiceover talent, you need to invest heavily (whether it’s time, effort and/or money) in your marketing if you want to be busy and (most likely) successful. There are many ways to market yourself, you just have to make it your own. Agents are wonderful but you have to market yourself and bring the interested voice seekers to them.
My two recommended ways to market are in-person and direct email. Meeting people face-to-face is great because you leave a lasting impression. I go to plenty of networking events in my town and meet people who I remain in contact with. You never know where each connection will lead so keep it open. Always follow up! Always get their business card.
Direct email is great because in a normal day, many people check their email. They may not always check LinkedIn, Twitter or Facebook, but they almost always check email. So your rate of connection is very high if you’re making a cold introduction. Always be nice and concise. Do this every day, even if it’s only five or ten minutes. If you do it consistently, you’ll make connections regularly. It’s up to you to make good marketing habits and form daily routines for your marketing efforts.
So what’s your strategy? I invite you to email me and I’ll help you. Write to me at . Don’t be shy!
Remember this: do your best, be nice and good things will happen. There’s a video of actor Bryan Cranston giving actors advice. He says to give your performance and walk away because the rest is out of your control. Provide something valuable and uniquely you and you will work as a voiceover talent. Good luck!
For more free tips on voiceover, sign up for my mailing list: http://eepurl.com/cmUSjb
Also, if you’re interested I created a massive list of ideas for marketing your voiceover business. It’s called 100+ Ways to Market Your Voiceover Business and you can have it for free when you sign up for my mailing list. Plus you’ll never miss another marketing idea from me: http://eepurl.com/cmUSjb .