By:Jeremy C. Burton
Copyright © 2016 by Jeremy C. Burton
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Printed in the United States of America
First Printing, 2016
Special thanks to Carrianne Burton (inspiration and editing), Bonnie Rucker (editing) and Amanda King (design).
Page 1-2 Photo “Crowd” by James Cridland is licensed under CC BY 4.0
Page 6 Photo “Earth Waves at Cassini” by NASA/JPL-Caltech is licensed under CC BY 4.0
Page 11 Photo “Winston Churchill” by OliBac is licensed under CC BY 4.0
To the original Influencer.
We have the remarkable privilege to live in an era when the individual has more influence than any other time in human history. Each person on the planet has an opportunity to speak into the lives of hundreds, thousands, or even millions of people at the push of a button.
The fingertip is now mightier than the sword. But do we truly respect the power we have? Do we fathom the global impact our communication has through the technologies in our grasp? We are offering choice morsels of information to people and it is being consumed faster than the speed of light.
Your followers, fans, friends and the world are influenced by every key and thumb stroke you make. You show the rich, tapestry of life with every word, picture and video you post. You shape the conversations in your families, communities, cities, country and world. There is no viral without you.
Even the once all-powerful news outlets are now subject to the will of the technological masses. Journalists around the world talk every day about what you have made famous.
Not only are you creating the news, you are breaking it. Now, you are a trusted spokesperson and journalist to your peers.
TIME Magazine naming YOU the Person of the Year in 2006 was prophetic and becomes more pronounced with each passing year. Your influence has created worldwide revolution.
The story is in your hands. Every second. Every day.
The renowned statesman Winston Churchill said, “Where there is great power there is great responsibility. . .”
and he #nailedit.
With this powerful influence at our disposal, we have a responsibility to live by these guiding principles as we engage on social media:
*Engage Peacefully *
*Encourage Others *
*The Weak *
*Practice Restraint *
Will you champion these ideals?
Sign your name
to the Social Media Manifesto at
About Jeremy C. Burton
Jeremy C. Burton, APR, is a speaker, author and award-winning public relations veteran. His career has focused on the faith-based, non-profit world serving in healthcare, university and museum industries by excelling in crisis communications, media relations, community relations, marketing and communications. Jeremy has led efforts to reach millions of people through social media programs including making the Top 100 Social Media Colleges list. BTW, he is a kidney donor and has held a world record for popping bubble wrap. He and his wife, Carrianne, and their three kids are Okies by birth and choice. Connect online with him at jeremycburton.com.
The Manifesto on Social Media Influence sets the standard for responsible use of the social web. Social media and the web 2.0 has given everyone the ability to share thoughts, ideas and opinions with the world. This is power like no generation before has known. But this begs the question: How do we wield this power responsibly? Jeremy C. Burton sets the stage for the importance of individual influence and outlines 12 standards that everyone should follow when engaging on social media. These principles in this brief and powerful read, set to rich visuals, will set the bar high and help you rise above the noise to become a social media leader.