Are you IN or are you OUT? As a job seeker or an entrepreneur, working to get yourself or your brand noticed, you might wonder what this question means to you. If you are a job seeker in today’s highly global and competitive world, you probably are not only contending for locally available jobs with other job seekers within your own community. You are also competing with job seekers from other localities, even from overseas. Because of the sheer number of prospective employees vying for the same position from your own area, there is a strong need to stand out from the crowd and get companies to notice you. Entrepreneurs and other business people face the same dilemma today. With the growing number of companies and brands invading the market, both locally and internationally, small businesses and neophyte entrepreneurs are having a difficult time penetrating the market. So, are you IN or are you OUT? If you are a jobseeker, can your basic resume or cover letter get you in for an interview for an important work opportunity and get you out with the coveted position? If you are a businessperson, can a simple business proposal get you in to the market and get you out with a slice of the profit pie, so to speak? People are relying more on the internet for just about anything. Recruiters and employers are no exception. They are also utilizing the power of social media and recruiting network sites to scout for the perfect candidate for their companies. LinkedIn is an example of such a recruiting network site. Anyone, who would like to make a name or a brand known, should learn how to maximize these kinds of network sites. According to the LinkedIn site, more people are trusting LinkedIn to learn about potential business leads and contacts. With a carefully prepared LinkedIn profile, you can build a reputation as an expert in your field and unlock various opportunities to build a value-driven business relationship. In these chapters, I will show you how to harness the power of LinkedIn, the dominant recruiting network, according to last year’s Jobvite survey. After learning the strategies to make your LinkedIn profile stand out, you will definitely be Linked-In, not Linked-Out.