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Learners Guide for YouTube Optimization

p.

Learners

Guide for

*YouTube *

Optimization

1

Introduction: The Power of YouTube

Chapter1: The Importance of Metadata

Video Title……………………………………………………………………………………4

Video Description…………………………………………………………………………5

Video Tags………………………………………………………………………………….5

Thumbnails………………………………………………………………………………….5

Chapter2: Creating a Unique Identity

Channel Icon………………………………………………………………………………7

Channel Art……………………………………………………………………………….7

Channel Description……………………………………………………………………..8

Channel Trailer…………………………………………………………………………….8

Watermark…………………………………………………………………………………9

Chapter3: Increasing Watch Time of Videos

Annotations………………………………………………………………………………11

Video Playlist……………………………………………………………………………..11

Chapter4: Some More Important Tips

Using Cards for Selling on YouTube…………………………………………………..13

Community………………………………………………………………………………….13

[*Chapter 5: What Metrics Should You Use? *]

Competitive Analysis..……………………………………………………………………17

Community Management………………………………………………………………..17

Keyword Suggestion……………………………………………………………………..17

Engage Nonsubscribers………………………………………………………………….17

Conclusion………………………………………………………………………………….18

2

The Importance of

Metadata

3

Metadata is

essentially what will get a YouTube user to

1.2 Video Description:

click and view your video. It is a cumulative

of: title, descriptions, thumbnails and tags

A compelling title with a killer hook should be

used for the video. If used properly, they

complimented with an enticing video descrip-

will work in tandem to get you the maxi-

tion. YouTube gives you 5000 characters to ex-

mum YouTube views possible.

plain what the video is all about. This field not only helps the viewer – but also YouTube – to

1.1 Video Title:

understand what the video is about.

[_(However, note that only around 157 _]

Think about the feeling you get when a mis-

characters are visible on the watch page)

leading title transfers you to a non-related

video. You will not only close that video, but

This is an invaluable feature for brands, and

most probably will never subscribe to that

video creators because they get the opportu-

channel right? A catchy title can get you clicks nity to include links to their websites to drive but it’s the video’s content which will ensure

traffic from YouTube. Links to other

that a user actually watches it. And YouTube

Social Media profiles can also be added here

no longer takes just clicks/views into account

for cross promotion.

when deciding search rankings. Watch time is

the more important metric.

1.3 Video Tags:

Hence, ensure that the title of the video is

catchy, but at the same time, also matches the

When optimizing your YouTube videos to rank

content within the video.

well in search results, writing tags plays a vital role. A tag is a keyword that you add to your

[_[*Tip: *]Naming the video file in tune with the ti-video so that the YouTube algorithm picks it _]
_ _
p. [_ tle and content of the video can also help you while displaying search results for queries re-climb up search results. _]

lated to that keyword.

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[*So, how do you choose one? *]Just use whatever words you would use to describe your video to • You should design the thumbnail so that it a friend in either one or two-word compound

can be clearly viewed even on the smallest

phrases. Not a whole string or a sentence or

screen possible. Use the bottom-up ap-

anything, but just one or two words.

proach. If it works small, it will also work

Bespoke tags related to each video should be

large.

added every time.

• You can also include a simple text on your

But you can save time by creating a set of stan-

thumbnail describing the title of your vid-

dard tags that can be applied to all of your vid-eo. Use font style and color which would

eos, relating to your genre, industry, geography compliment the image of the thumbnail.

etc. These standard tags can be updated regu-

larly to reflect new search trends and current events.

1.4 Video Thumbnail:

[*What’s in a thumbnail? *] A thumbnail is like a movie poster for your video; an element which

gives the very first impression a potential view-er will get of your content.

• Consider the desired audience for your

Check out the example above where the

video before making a thumbnail. Keeping

thumbnail has an overlaid text which explains

the thumbnail relevant and interesting to

what the video is all about.

them, is probably the most useful way to

drive traffic to your content.

5

Creating

a

UniqUe identity

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_When you create a channel on YouTube, its _

Make sure that your channel icon is round or

uniqueness plays an important role in deciding square in shape that renders at 98×98 px. It’s

whether you get a loyal fan following. That is best to upload an image of size 800×800 px in

why, creating a unique identity for your channel any of the following formats: JPG, GIF, BMP or

is really important if you want a sustainable fan PNG.

_loyalty. _

In this chapter, we give you some simple tips [*that can help you create one! *]

2.2 Channel Art:

2.1 Channel Icon:

Just like Facebook, you need to choose an im-

The channel icon on desktop appears as a

age which exemplifies your content and char-

square image in the upper left corner of chan-

acteristics. Upload an image of 2560×1440 px

nel art. It is the picture that represents your

with file size not more than 2 MB according to

YouTube channel.

YouTube Guidelines.

If you want to add custom text on the cover

image like channel name, the safest area is

1546×423px, centered on the image.

Also, you can add five custom icons redirecting

to your social media accounts. You cannot add

Take a look at YouTube channels such as

your own link, but there are options to

Reddit Originals for inspiration and create a link your social portals: Facebook, Tumbler,

catchy image.

Blogger, Twitter, Pinterest, Myspace etc

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2.3 Channel Description:

It should describe you and what your YouTube channel is all about. It’s shown in the ‘About’ tab, and can be helpful to your viewers who want to know more about your channel. You can add information about your content schedule, about your channel’s videos, your Social Media profile links etc in this space.

2.4 Channel Trailer:

If your Channel Art is your billboard, your trail-Unsubscribed viewers will see your trailer au-

er is your commercial. You will want to create

toplay when they first arrive to your channel

a video to introduce viewers to your brand and so you only have a few seconds to convince your channel. Try to keep it short and place

them to keep watching.

your most important or compelling messaging

at the very beginning.

8

I

2.5 Watermark:

If they are already subscribed, clicking on it

You can upload a transparent PNG image as

simply takes them to your main channel page.

your channel logo or company logo. It will be a The image can show up throughout the videos, semi-transparent image which would be visible or to come in at a certain time. The settings in all videos on your channel.

apply to all videos on your channel.

When someone who is not subscribed hovers

over it, it prompts them to click to subscribe.

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IncreasIng Watch

tIme of vIdeos

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3.1 Annotations:

Basically, annotations allow you to create links be valuable, you want to make it easy for him/

that are clickable as a viewer is watching your

her to get more valuable content. Annotations

video. It allows you to link from one video to

allow you to give suggestions and make it easy

another, to subscribe to your channel or to

for your viewers to follow those suggestions

jump to a playlist.

with clickable links.

Annotations enable you to point your viewers

Tip: Annotations should be placed around the in the right direction for finding interrelated

edges of a video, so as not to obscure the main content. If a viewer finds one of your video to

subjects, and appear at strategic points in the [_timeline with a strong call to action. _]

3.2 Video Playlist:

time per session of the viewers. That’s

Total watch time of a user’s session when

where Playlists can come in handy!

he/she is watching a video in your channel

Creating Playlists of similar videos (like the

plays an important role in your channel’s

episodes of a web show) and giving the

YouTube search ranking. That is why you

viewers a linear viewing experience can

should also strategize to increase the watch greatly increase the watch time per session.

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Organizing your videos in a meaningful playlist sequence also helps them to surface in suggest-ed video results on the watch page.

*A couple more pointers that can be very *

useful:

• Wherever you feature your video content, feature your playlists. (On the channel page, video embed sources etc.)

• When you use annotations to link to other videos, always link to the playlist page with the video instead of the single video watch page URL.

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Some more

Important tIpS

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4.1 Cards:

It also gives an interactive experience by

adding context to your videos. You can also

Cards are clickable icons that pop up when

use them for your fundraising activities, taking a viewer is watching your videos. The main

surveys, or promoting your featured channel.

advantage of Cards is that, unlike annotations, Also, you can create an end slate, which appears they run on mobiles also. Cards can help you

at the end of the video to direct your viewers to promote your merchandise, website and other _your website. _

videos.

4.2 Hover Cards:

*Hovercards * pop up when you hover your mouse over the Channel Icon in the ‘Watch Page’. They display the Channel Name, art, description and the subscribe button (Or indicates that the viewer is already subscribed)

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4.3 Community

4.3.1 Social Media:

Every YouTube video has social media widgets

You have an option to add social media icons

available in the sharing feature. Platforms like on your YouTube channels cover page as men-Twitter, Facebook and Instagram are great for

tioned in CHANNEL ART section.

engaging with the fans.

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coverage by reaching out to the influencers

4.3.2 Bloggers:

who blog.

Blogging is a great way to engage with your

This is a great way to introduce your next video audience. Many popular YouTubers use person- or activity with full detail.

al blogs to engage with their fans. You can use

it as a platform to explain how you plan your

*4.3.3 Collaboration with Other *

videos, what new videos are you planning to

make etc.

Channels:

Collaborating with other YouTubers who also

We have seen a YouTube subscription rate

create videos that your audience might like, is

spike to then thousand subscribers just be-

another great way of increasing subscribers for cause you collaborated with another artist who your channel.

already has resence.

There are YouTube users who use these

This gives sustainability to your YouTube

blogs to invite fans to video conferences, tell

growth and increases your fan base.

them about technical aspects, and get public 16

4.3.4 Production:

[*What motivated you to create a channel? *]

Ideation, creativity and dedication are the most important building blocks for producing great video content. Hardware and software are the next priority. If you have your fundamentals in place, you can create great videos just using your mobile cameras, your laptop and some imag-ination. Remember – most YouTube celebrities started making videos on their mobiles, at their [_homes! _]

According to YouTube, there are 10 fundamentals that a channel should follow to fine tune its presence on the platform.

The 10 fundamentals are:

1. Shareability – [_ Will viewers share your video? _]

[*2. Conversation – *]Are you speaking directly to the audience?

[*3. Interactivity – *] Is there a way to involve the audience in your video [*4. Consistency – *] [_Is there strong, recurring elements to your idea? _]

5. Targeting – [_ Is there a clearly defined audience? _]

[*6. Sustainability – *]If the audience loves it, can you make more of it?

[*7. Discoverability – *] [_Will your videos get found through search or, related videos? _]

[*8. Accessibility – *] [_Can every episode be fully appreciated by a brand new viewer? _]

[*9. Collaboration – *] [_Is there a room to feature other YouTube creators? _]

[*10. Inspiration – *] [_Is this idea coming from a place of genuine interest? _]

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How Vidooly Can Help

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YouTube allows you to get meaningful insights scribers and also emulate their tags strategy to from its elaborate Analytics reporting. You

increase your views.

can check the lifetime views, shares, likes and

dislikes of your videos, performance of the ads 5.2 Community Manage-which run on your video and much more.

ment:

But there are some insights which it does not

provide, but can still be very important for

Keeping constant track of all comments on

your YouTube fine-tuning strategy. Here are a

your YouTube videos can be real difficult. One

few:

of Vidooly’s features called “Community Man-

ager” can help you manage all comments on all

5.1 Competitive Analysis:

your videos from a centralized place.

YouTube is a platform of with more than 1

You can respond to the comments from within

Billion users! In such a vast platform, vying for the dashboard and also Tweet them to your

potential viewers can be very demanding. And

followers on Twitter. Suppose you get a good

that is why, a clear strategy to tackle competi-

comment on one of your videos, you don’t

tion can be extremely helpful for the growth

have to log in to twitter and copy paste the

of a channel.

comment text, you can tweet it right from the

dashboard.

YouTube’s analytics won’t give you statistics on your competitors. However, using our tool Vi-5.3 Keyword Suggestion:

dooly, you can benchmark your channel against

that of your competitors. Also, you get a list

Keywords used in a Video’s title is the primary

of all influencers (users who like share and

identifier of a video for YouTube. And under-

comment more regularly) of your competitor’s standably, keywords play the most important channel, a centralized place to engage with all

role in deciding the searchability of a video.

comments on their channel’s videos and also a

Vidooly’s Keyword Analysis feature can help

detailed tag analysis of their videos.

you find out all possible keyword combinations

that you can use for your video.

Using actionable analytics information such

as this, you can formulate plans to lure in your These suggestions are based on actual You-competitor’s audience to increase your sub-

Tube search data. You can see the search

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volume data of each keyword/keyword combi-

nation and decide the ones which would suit

the video the best.

5.4 Engage Nonsubscribers:

Getting new subscribers for a YouTube channel you have a small subscriber base already, you can be tough if you are a non celebrity. But if

can analyze their interests from Vidooly’s Audi-

ence Management feature.

Here are some of other things that you can do using Vidooly: You can find out what other channels and videos your subscribers are follo wing and engaging with. This can help you come up with ideas for collaboration with other channels that your subscribers also like.

You can get a list of all users who unsubscribed from your channel along with their Google Plus profiles. You can send out a message to them, get feedback on why they left you. Or you can send out a personalized message asking them to subscribe back to you!

You can get a list of all users who are engaging with your videos a lot; but aren’t subscribing to your channel. You can reach out to these users and reel them in to your channel with an offer or a personal note.

Conclusion

This is just the beginning. Fine-tuning a channel is a continuous process. Just like how YouTube’s algorithm keeps changing over time, your strategies should also keep evolving.

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Author:

Akshay Chandra

I am an alumni of Symbiosis Institute of Media Communication (Pune) and currently working for Vidooly. Being YouTube certified adds an advantage as I have written many blogs and marketing guides on YouTube and its optimization process.

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Vidooly is a cloud based tool that can help you optimize your YouTube channel and get

more views and subscribers.

[*Try it out today! *]

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Learners Guide for YouTube Optimization

What’s the difference between a celebrated YouTube channel and yours? Apart from the creativity and fresh content, these users know how to optimize their channels and use analytics to create a video marketing strategy. This guide will be the definite sign of success on the YouTube platform. This comprehensive YouTube Optimization Guide covers, Learn how to improve metadata in Video Title , Description, Tags and Thumbnails. Learn how to create YouTube channel Icon, Art, Description, watermark and trailer. Learn how to Increase the watch time with annotations, and video playlist. Learn how to use Annotations and cards. Find out what YouTube metrics we should use and why?

  • Author: Vidooly Blogs
  • Published: 2016-08-29 10:20:17
  • Words: 2638
Learners Guide for YouTube Optimization Learners Guide for YouTube Optimization