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Kindle Tips: Kindle writing tips and tricks for new self-published authors. Lea

KINDLE TIPS

Kindle Writing

Tips and Tricks

for New Self-Published

Authors.  Learn the Basics of Writing and Selling on Amazon.

Alex Foster

This book is designed to provide information, education and motivation to readers. It is sold with the understanding that the publisher and author are not engaged to render any type of psychological, legal, or any other kind of professional advice. The content of each article is the sole expression and opinion of its author. No warranties or guarantees are expressed or implied. Neither the publisher nor the author shall be liable for any physical, psychological, emotional, financial, or commercial damages, including, but not limited to, special, incidental, consequential or other damages. You are responsible for your own choices, actions, and results.

Copyright ©  2016 Alex Foster  All rights reserved. [email protected]

You are encouraged to share all, or in part, any of the content of this book in the name of helping others as long as credit is given to Alex Foster and the book title.

Table of Contents

Introduction

Keywords

Titles

Cover Tips

Content Formatting

HTML Tips

Advanced Color Changing:

How to Get Reviews

Author Central

Marketing

[] Introduction

This book is all about tips and tricks to get your Kindle book listed well using every advantage possible.  I cover the basics: from how to get your book looking good in an easy to read format to more advanced tips on how to write your book description in colors and formats using HTML.

These tips and tricks are to add value for the reader by making it easy to find your book and improving your book’s overall presentation from the cover to the content.

You can’t provide value to your reader if they can’t find your book!  These tips add content to your listing page and ensure you are using the tools provided to help Amazon rank your book optimally.  Let’s get started!

[] Keywords

If you don’t have a Kindle Direct Publishing (KDP) account yet, go to kdp.amazon.com to sign up.

You get to choose seven keywords for your book’s KDP page.  How your book gets found has a lot to do with the keywords you choose.  Sounds really simple, right?  But, as soon as you start typing them in, questions start to pop up:

*
h3<>{background:transparent;}. Can a keyword be a phrase? (Yes, but not optimal)

*
h3<>{background:transparent;}. Do I separate my keywords with a comma? (Yes)

*
h3<>{background:transparent;}. Should words in my title also be in my keywords? (No)

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h3<>{background:transparent;}. What about using common misspellings and plurals? (No)

Let’s cover common questions on how to get the most out of your seven keywords.

Amazon weighs your keywords in order.  The last keyword is the least effective and the first has the highest priority.  For example, if you are writing a book about sleeping at work your book will rank better among other competing books if common searches like “sleeping at work” have keywords in order sleep, work, and not work, sleep.  Write out your keywords in priority of the words that come first in common searches.

There needs to be a logical flow to your keywords.  They need to be in an order of priority that people would be naturally searching in.  In another example, the keywords science, fiction would rank higher than fiction, science for someone searching “science fiction.”

Rank measures how far up the list your book makes it for a set of keyword searches within set categories (genres).  If your book is about space aliens, when someone searches for space aliens, you want your book to rank well to show up in the list the prospect gets.  Rank is based mainly on metadata like title and keywords, as well as sales and reviews.

Things to include in your keywords are plot, theme or setting, like romance or western.  If people searching for your books are looking for a specific theme, be sure to add them to your list of seven.

Roles and types of characters.  If your book is about a heroine, you’ll want to add the word heroine or phrase strong female lead.  People search for books with particular types of roles.  If your book is about a kid with two dads or a single mom, then add that to your keywords (if it’s not included in your title or subtitle).

Add the tone of the story.  Is it a comedy or dark?  People search books by the overall tone sometimes rather than category.

Avoid any information found in other parts of your metadata, such as title, category, publisher, and author.  That information is already added to searches.  Doing it again does not help ranking.  If it’s a book titled How to Care For Puppies,  don’t add any of those words to your keywords.  It won’t hurt your ranking directly, but repeats get ignored and take the place of a keyword that could have helped.

Amazon ignores subjective keywords.  If you have a lot of competition in your category, a common search readers will do is “the best.”  For example, they may search for “the best diet book.”  Adding “the best” to your keywords would help ranking for that specific search on most search engines.  This is not the case on Amazon.  It’s better to add subjectives to title or subtitle.

Also on the list of words that Amazon ignores are temporary type words, such as “new” or “available for a short time.”  They want keywords that will be true from now until the end of time.  They don’t want to turn Kindle into a gimmick with deals and offers.

Amazon actually recognizes common misspellings.  If you are looking for a book on “potatoe soup” you will get the listings for “potato soup.”  You don’t need to purposely add common misspellings into your keywords to rank for those misspellings.

When you enter your keywords, do it in this format:  Keyword1, keyword2, keyword3, etc.  You separate them by commas.  Any capital letters and other punctuation gets ignored.

Amazon recognizes the plural of any word in your keyword list.  No need to type zombie and zombies.  The second word is ignored since it’s the plural of the first.  Also, if you are typing a word like 2AM it will be recognized as both 2AM and 2 AM.  It’s the same with storage type words like 10Gig, 10gigs, 10GB, 10 gb.  Those are all the same word to Amazon.

Don’t use anything misleading.  A common thing on search engines to get ranking is to use competitors’ names.  When people search for “Joe’s Plumbing,” Frank the plumber would add “Joe’s Plumbing” to his keywords to get hits on people searching for a competitor.  Don’t add the names of similar books or authors to your keywords.  This is actually against Amazon’s Terms of Service (for keywords).  It works but is against TOS.  A better place to enter this type of data is in your book description where you can describe your book as “The next Harry Potter!”  Or, “If you’re a fan of the following authors…you will love this book!”

Your seven keywords are ranked better as single words.  You can use short phrases but Amazon puts single keywords as higher priority.  Phrases are only relevant when people type the exact wording for them.  So, for example, a phrase entered as “How to lose 10 pounds in a week” won’t help you if they type, “How to lose 10 pounds in a month.”  It’s best to use single words, unless you are sure that exact phrase and nothing different will be searched for commonly.

[] Titles

There are actually two titles; one on your book and one on the KDP page.  Both may be different so let’s first discuss the title on your book, then the other one on KDP.

There is a study that produced a formula for a successful title.  The study looked at what hardcover fiction novels made the bestseller list between 1955 and 2004 on the New York Times bestseller list, and also compared the titles to the less successful books.

It turns out the simpler the title, the better it sells: one word titles or two word titles, for both fiction and nonfiction.  The title should be a word to a few words, with the subtitle being more descriptive.

Here is a list of the top 10 sellers of all time on the NYT list for fiction.  Notice they are a couple of words to a few words, and are abstract.  They peak interest to find out more.

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p<>{color:#000;background:transparent;}. Sleeping Murder, by Agatha Christie

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p<>{color:#000;background:transparent;}. Something of Value, by Robert Ruark

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p<>{color:#000;background:transparent;}. Looking for Mr. Goodbar, by Judith Rossner

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p<>{color:#000;background:transparent;}. Presumed Innocent, by Scott Turow

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p<>{color:#000;background:transparent;}. Everything’s Eventual, by Stephen King

*
p<>{color:#000;background:transparent;}. Rising Sun, by Michael Crichton

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p<>{color:#000;background:transparent;}. Smiley’s People, by John le Carré

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p<>{color:#000;background:transparent;}. Three Fates, by Nora Roberts

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p<>{color:#000;background:transparent;}. Four Blind Mice, by James Patterson

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p<>{color:#000;background:transparent;}. Valhalla Rising, by Clive Cussler

What about nonfiction books?  They are a little different since they need to explain more, right?  Not really.  Most bestselling titles for nonfiction are just one word.  Sometimes a little more.

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p<>{color:#000;background:transparent;}. Outliers, by Malcolm Gladwell

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p<>{color:#000;background:transparent;}. Quiet, by Susan Cain

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p<>{color:#000;background:transparent;}. Wild, by Cheryl Strayed

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p<>{color:#000;background:transparent;}. Steve Jobs, by Walter Isaacson

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p<>{color:#000;background:transparent;}. How Children Succeed, by Paul Tough

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p<>{color:#000;background:transparent;}. Bossypants, by Tina Fey

*
p<>{color:#000;background:transparent;}. Blink, by Malcolm Gladwell

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p<>{color:#000;background:transparent;}. The Tipping Point, by Malcolm Gladwell

Put yourself in the shoes of someone looking for your book in a sea of all the other books.  Is a one or two word title going to stick out better than a sentence?  It sure will.  Keep titles as short as possible. Short titles can afford to be bigger on book covers allowing people to easily read it off its thumbnail picture on sites like Amazon.  Short simple titles are like pictures, they lend themselves to more meaning and purpose since our minds fill in the gaps.

On the KDP page you get to enter your title under the title box.  What gets entered in this box is actually the #1 search attribute used by Amazon (both the title box and the subtitle box are the same).  And guess what?  You get unlimited text to enter!  Sounds great, right?  Well, if you fill it with keywords and abuse it with nonsense, your book will just sit in pending status or be declined.  You need to take advantage of the power of the title box correctly. The first title box can have your simple title Plumbing, while your subtitle box can be a lengthy explanation of the book filled with keywords.  Both boxes hold the same weight for keywords.

Malcolm Gladwell, in his book “The Tipping Point,” made his “book name” look like this, “The Tipping Point: How Little Things Can Make a Big Difference.”

The idea is that the little image of your book has a simple title that is easy to read.  While the KDP title is longer and more descriptive.

If Malcolm Gladwell called his book Blink “The Power of Thinking Without Thinking” (which is his subtitle), it might not have done as well.  Go for simple and clean titles to help you get that extra edge.  Add a subtitle that is packed with keywords and a value statement to the reader.

Some authors keep a simple title for the cover and expand in both the title and subtitle in the KDP boxes.  For example:

Cover – Plumbing (in a big, easy to read font)

Title – Plumbing: Basic Guide to Everyday Home Needs

Subtitle – How to do all your own plumbing, from toilets to the kitchen sink

[] Cover Tips

Books are judged by their covers.  There are exceptions to the rule, but having a great cover can make all the difference.

If you publish a book on Amazon without a cover, they provide a generic one for you after a few days.  You can also use Amazon’s Cover Editor software to make a slightly better cover.  Never do either.

At the very least you can go the cheap route and spend $5 on Fiverr to get a cover.  Be careful with Fiverr covers, however.  Many just use artwork they find online without owning the rights to it.  You can’t expect a beautifully drawn cover for $5.  Others use free clipart and basic designs to make a legal and attractive cover.  You get what you pay for.  Don’t expect much for $5 or expect something stolen, and don’t be surprised when you get a copyright claim on your cover if you aren’t sure you own the rights.

Sites like Upwork and HugeOrange have professional cover designers that range from $50 up to $2,000.  Again, you get what you pay for and a strong cover is worth every penny.

You can also create your own covers.  If you plan to write a lot of books and have a creative flare it’s a great idea to make your own.  It’s free (with software like Inkscape) and much easier in the long run.

Taking the time to learn how to create your own ebook cover is time well invested for those writing a lot of books. You can add your own unique style and stay with it over the long term instead of jumping from designer to designer.  Things change.  You want to be able to make changes as time moves on with your books.  Maybe you want to change pen names or add a unique look to all your western themed books that look good together as a whole as you complete a series.

The perfect cover to upload to Amazon is in JPEG format and 2820 pixels on the shortest side and 4500 pixels on the longest side.

For those with zero skill in ecover design, do a search on Google for “ecover creator.”  There are a lot of professional software packages that are made to make ecovers easy for you.  Most have a very easy drag and drop type interface, allowing you to make great looking covers in a few minutes.

[] Content Formatting

People write books on a variety of different software programs.  All should allow for the document to be saved under one of the commonly accepted formats for uploading when you are done with the book.  For example, saving the document as an HTML document will allow you to upload it to Kindle.

If you are looking for a simple and effective writing software that doesn’t cost as much as your computer, then take a look at OpenOffice.  It’s a free suite of document software that offers everything you would need for writing a book.

Consider uploading your work to cloud storage services like Google Docs, Dropbox, iCloud or even Amazon S3.  That way you never worry about losing your books if your computer goes out.  You can kill two birds with one stone using Google Docs which provides free writing software and autosaves it to cloud storage in Google Drive.

For people looking for the best software for writing a book, take a look at Scrivener.  It’s a software package made for creative writing.  You can have your book’s outline in a side tab as well as take notes for your pages.  There are free trials available to try Scrivener here.  That link may change, just do a Google search for Scrivener free trial.

Kindle is read on a number of different devices, with screen sizes that vary from phones to computers. You can’t have a perfect format that will appeal to them all perfectly.  However, you can have settings that will look great on most.  The best font to upload for ease of reading is Calibri.  The font was created in 2007 to replace the common fonts of old.  It pulls the qualities of preferred historical fonts and makes for one of the best reading fonts on digital devices.  

Upload your font size, at least for the body of the text, as size 17.  It is a great middle size when uploaded on readers that adjusts well when people want to go down or up a size.  Although 17 may appear large on your writing document, it will not when uploaded and transferred to reading devices.

A common problem found in Kindle books from new authors is when they write the book on their software, they press the “enter” key twice in order to make the paragraph look like it has a space.  This format looks great in your writing software, but the uploaded version to KDP doesn’t look the same.  When a Kindle book is uploaded, it reads that hidden “enter” symbol twice and puts two spaces.

After you have written your book, find the software’s ability to see hidden symbols.  All software is different so I can’t tell you the exact way.  Simple writing software like Google Docs doesn’t support this feature (yet).

OpenOffice has a symbol in the top bar that looks like this .  That symbol is called a pilcrow…or a paraph or alinea.  It actually has a dozen different names. But it’s a hidden symbol that occurs when you start a new paragraph by pressing enter. Do a search in your software for “Non-Printing Characters” or “Hidden Symbols.”  This will allow you to see where there are spaces, enters, tabs and any other hidden symbol that will mess up your upload to Kindle.  Go through and remove or add what you need before you upload.

Another way to make your text easy to read is to add indents to your text.  The steps may be different depending on your software:

1. Go to Edit;

2. Select all Text;

3. Go to Format;

4. Paragraph;

5. Set your first word indent to 0.40.

You want each paragraph to start with an indent of 0.40.  This makes navigation from paragraph to paragraph easy for the reader.  The default indent is 0.50 but that spacing gets mixed up with bullet points and any numbering you might have like the above five steps just listed.  A 0.40 is a safe bet for easy reading.

Another thing you want to do to your text is to change the alignment from the standard left align to justified.  You can do this in most software by selecting all your text and finding the little icon in the toolbar that says “Justified.”  It may look like a series of lines that go in equal proportion from left to right.  This makes the document better for reading on any type of reader.  Justified paragraphs will be cut straight on the left and right sides.

Also, separate each new section with a page break.  Nothing looks odder than starting a new chapter mid-page.  Start a new section or chapter at the top of a new page.  This is usually found in most software programs under the Insert tab.  It could also be called a manual break.  Hitting ‘Ctrl and Enter’ at the same time is a common shortcut in most document software.

The final tip for formatting your book, if it’s a nonfiction type book, is to use at least one bold word for each paragraph that highlights what the paragraph is about.  It helps readers navigate your book.  So use bold on the following:

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h3<>{background:transparent;}. Keywords

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h3<>{background:transparent;}. New words

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h3<>{background:transparent;}. Big ideas

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h3<>{background:transparent;}. Concepts

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h3<>{background:transparent;}. Themes

Don’t overdo it.  Have at least one bold word per small to medium paragraph.  This is easier on the eyes when reading and helps your reader to absorb information better while giving them a landmark on the page to come back to after thinking about a big idea or new concept.  Avoid using highlights and colors, since not many ereaders use color screens.

[] HTML Tips

I want to cover the basic HTML tips first then get into more advanced steps to adding HTML code.  In your KDP account you have a description box.  You can add basic HTML code to this box to make your description pop and stand out.  It does change a bit.  For example,

to

 is used to change font size.  

still makes your font larger, but

now turns your font Amazon Orange color.  Amazon may change what the codes do yet again, so be sure to double check your results. I listed the entire HTML codes and what they should do at the end of this book for reference.

At the time of this writing there isn’t an HTML tool menu with your description box.  This may change and if so skip this section.

If you want to make a word bold in your book description you would enter this HTML code in your description:

YOUR TEXT

Please take note of the closing HTML code with the / symbol.  You must end the code or it will continue throughout your document.  You must start and end each code.

bold

italics

bold heading

     underline

amazon orange

Bullet points

  • topic one
  • topic two
  • You can add and mix what you like,

    LARGE ORANGE TEXT

    [] Advanced Color Changing:

    It may take some time to figure out, but it’s worth it if you want a description that pops.  You need to have an Author Central account with Amazon.

    Add your books to your Author Central account.  Most of the time the books under your author name will be added as you select them.  Other times it can take up to 24 hours to update.  Either way, once they are listed under your Author Central, you’ll go to the Books tab.  Click on the book you want.  You will notice that you can edit your book’s description from inside your Author Central account.  This editing is different than the editing in your KDP account.

    You will notice that you have two tabs to select for your edit box,  Compose and Edit HTML. Under Edit HTML, you can add bold, italics, numbers and bullet points, plus you can view the HTML code that you have entered.  The work-around I am about to give you involves using the Compose tab.

    To make a color font, you need HTML color codes.  You can go to www.html-color-codes.info to get a list.  Just click on the color you want and the HTML code will be generated.

    You enter color codes like this:  YOUR TEXT  This would turn the YOUR TEXT to red.

    Generate your HTML description in another writing software like OpenOffice or Word.  Have it set for the way you want.  Then, go to a site that will translate HTML to the ascii equivalent. I use Freebits but any site that can do this will work.

    Copy and paste your HTML into the box and click Convert Code.  All of your < symbols and

    Take this new code and copy and paste it into your Compose tab under Author Central.  Click Preview and it should go back to the HTML code.

    You can add a vast amount of HTML code this way that the KDP description box doesn’t normally allow.

    Experiment a little and see what you like and don’t like.  As a side note, you must edit your description box from Author Central.  If you go to KDP to change your description box, it will mess the whole thing up.

    The changes you make in your Compose tab will get converted back to HTML.  You now need to wait 24 to 48 hours for the change to become visible on your live listing.   For example, you won’t see the color change in your Compose tab.  So check back in a few days on your live listing to see the changes.  Best done when you first publish a book and not at the height of the book’s popularity.

    [] How to Get Reviews

    Reviews are helpful marketing tools for your book.  Expect some negative ones with any book; someone had a bad day or just doesn’t like your book.  It will happen.  I will discuss common ways to get more reviews and then some not so common, as well as how to get a negative review removed.

    Gone are the days that you can review your own book.  Man, that was fun.  Just kidding.   It’s hard to get reviews and it’s a long process, normally.  Known authors can get professional reviews from major news and review services before their book even gets published.  It’s hard for the little guys to get anything going!

    The best way to get reviews is to ask for them.  At the end of every book you write, ask for a review.  Say something simple, “If you enjoyed the book please consider sharing your thoughts.”  Have a link that goes directly to your book review page so they can just click it and leave one.  You can’t make the link until after your book gets published.  After it’s published, get the link, add it to your book, and re-upload.

    Pricing is a variable in getting reviews.  With the launch of a new book, you’ll want to offer it for free for the full five days of promotion.  You get another five days of free promotion every 90 days (with KDP Select).  It’s a great way to open the floodgates for people to check out your book.  If it’s free, it encourages most people to return the favor and leave a review.  A strong force multiplier to use alongside your five day free promotion is ShareGoblin.  ShareGoblin promotes your free book promotion in exchange for readers sharing it on their social media.

    You get a huge boost in marketing that generates a lot of awareness and downloads.  Free purchases count as actual sales to Amazon and help boost your seller ranking.  When people share and talk about your book with their friends it can have a domino effect of awareness creating a tipping point in popularity.

    Sites like BookBub and BookCaliber (the two best) promote your book either free or at a discount in exchange for reviews.  These methods are approved by Amazon and add a nice boost to your seller ranking.

    Offering your book at $0.99 helps keep the traffic coming in.  High traffic means better chances of someone leaving a review.  People like the $0.99 sticker price and will feel pretty good about the value they get for the price.  Sometimes reviews take a month or so to come rolling in.  People who buy your book may read it months later.  Give them time to post their review for a new book.

    For those in a hurry for reviews that don’t violate Amazon’s policy, check out HugeOrange.  They distribute your book to top reviewers and bloggers in exchange for their honest opinions.

    Amazon has a review policy and if a negative review violates it, Amazon will remove the review.  For example, a competitor can’t leave a review bashing it.  You can’t mention the author or price of the book.  The review can’t be outside their personal opinion about the listing.  A reviewer can’t say mean things or be overly rude or negative.  You can contact Amazon directly to inform them of any suspected policy violations.

    Beside every review is a tab to click if the review was helpful or not.  If it wasn’t, you will get prompted to explain why it wasn’t helpful.  Get enough complaints and the review goes bye-bye.

    The dark side of reviews:  There are people for hire to leave reviews.  On sites like Fiverr you can hire people to review your book.  This is against Amazon’s terms of service and is also very tempting for new authors.  Amazon received a lot of negativity about its rather loose review policies in the past and they are on a mission to make the public have faith in the revised review system it now has.  If the reviews are all fake, it puts a giant hole in Amazon’s reputation.  It hurts the credibility of  Amazon if people think it’s run by scams and fake information. They want to protect it at all costs. They have ways of tracking reviews and IP addresses.  You don’t want to be under the axe when a wave of bans comes through.  You can get your account banned by using these paid-for reviews.  Do a Google search for Amazon and Fiverr reviewers to see the history of what Amazon has done to accounts.  Don’t jeopardize your KDP account with something as stupid as a paid review.  It’s just not worth it when they can be had easily without violating TOS.

    If you follow the above steps or the shortened version of the steps below, you will get reviews coming in.

    *
    h3<>{background:transparent;}. Ask for a review directly at the end of your book.

    *
    p<>{color:#000;background:transparent;}. Make it easy for your readers to leave a review by clicking a link that takes them directly to the review form.

    *
    h3<>{background:transparent;}. Offer your book for free when you can.  It makes people happy and they feel they should return the favor by leaving a review.

    *
    h3<>{background:transparent;}. Offer your book for $0.99 to get more traffic.

    *
    p<>{color:#000;background:transparent;}. Use Amazon approved ways of getting reviews, sites like BookBub, BookCaliber, and HugeOrange.

    [] Author Central

    Amazon ranks its content based on a number of variables.  The Author Central link adds to those variables in a positive way to boost your ranking.

    *
    p<>{color:#000;background:transparent;}. Create several Pen Names for your different categories of books.  This will help you view your books in one place under your different names.

    *
    p<>{color:#000;background:transparent;}. You can look at all the reviews under the Customer Review tab in your Author Central account to see the most recent reviews of all your books.  

    *
    h3<>{background:transparent;}. You can edit and make changes to books in your Author Central account easily.  If you need to add information to the description of a series of books in a specific category, you can pull those books up and just go down the list making the change.

    Author Central is kind of a Facebook for authors.  People interested in your work can check out your Author Central page and see your other work, pictures, biography, and additional information like blogs, events, and Twitter account.

    If you go under the Books tab and click on a book, you get a number of editing features.  You can copy and paste reviews under Editorial Reviews.  You can add a personal message from the author so that prospects looking at your book can read what you have to say.  You can even add inside flap pictures and back cover pictures (even for digital books).

    You can work on your Author Central as much as you want and keep it private.  To make it live and link to your books, you need to go to your Profile tab and save the Author Page URL.  In about 10 minutes your Author Central will be live.

    Amazon seems to buy and create side companies to run extra features almost weekly.  Amazon has cloud storage services, they are a Netflix competitor with on demand TV, they own Zappos, Audible, Pets.com, and a ton of other side companies.  One worth paying attention to is Shelfari.  Never heard of it?  It’s worth using for your Kindle books.  There are features you can add to your Kindle book only by adding them in Shelfari.  These are the features you can add to your Kindle book listing that are viewable when people are looking at your book.

    *
    p<>{color:#000;background:transparent;}. Characters/People

    *
    p<>{color:#000;background:transparent;}. Synopsis

    *
    p<>{color:#000;background:transparent;}. Summary

    *
    p<>{color:#000;background:transparent;}. Quotations

    *
    p<>{color:#000;background:transparent;}. Settings

    Glossary

    Organizations

    Awards

    Themes

    It adds a lot more content that is integrated into your Amazon listing page.  Most of these are for fiction type books, but not all.  The information listed in these features will help rankings.  You can’t enter this information through Author Central but you can view it under the Books tab then the Book Extras tab.

    Extra content means extra information to rank your book.

    [] Marketing

    Self-publishing is huge.  It’s almost impossible to publish a new book and have it succeed on its own.  Marketing is a must.  You simply can’t rely on hope.

    Publishers and successful authors utilize sites like BookBub, BookCaliber, ShareGoblin, StoryCartel, BookGorilla and HugeOrange.

    Successful authors get involved within their communities and use blogs and forums to market directly to their target audience.  Wrote a book on romance?  A good author knows where romance lovers hang out online.  They review romance movies, contribute to romance genre blogs and forums, all while mentioning their book.

    Marketing can be done for free, but like a book cover, you get what you pay for.  You can get results by reaching a few thousand readers for free talking on blogs and forums or you can knock it out of the park paying to reach millions.  Marketing is never a one time deal.  It’s an ongoing process with the goal of reaching a tipping point where the book carries its own marketing buzz.  Until then you need to artificially be that buzz.

    Great books get written all the time and flop. Without market awareness no one can find it.  Authors give up when that happens.  It’s incredibly sad to see the dreams of an author die because they didn’t understand the marketing side of writing a book.

    Conclusion

    These tips will help you sell more and improve your ranking. The end result of all these tips is that it will provide more value to your reader.  A great message or story is lost if people can’t find it or it’s hidden behind an ugly cover.  The hard part of writing a great book is not the writing part.  You owe it to yourself to follow these tips to create a path for people to find your book.  You worked hard on it.  Readers want it.  Now make it easy for them to find it.

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    Kindle Tips: Kindle writing tips and tricks for new self-published authors. Lea

    Tips and tricks for new independent authors helping you avoid common pitfalls and improve your profits. Learn about the following: Keywords – How to use your seven keywords correctly and avoid common mistakes. Titles – How to write a title that is easy to see on book covers while using powerful keywords in your subtitle for better list ranking. Formatting – Simple tips on how to format your book to look good on all the different reading devices. HTML – How to use HTML in your description to make it easy to read and look great. Reviews – Professional and quick ways to get reviews that are Amazon approved and don't violate terms of service. Content – How to use third party sites to add content to your Amazon listing for improved ranking. Marketing – Learn how publishers and successful independent authors use marketing and promotion to send their book through the roof!

    • Author: Alex Foster
    • Published: 2016-02-29 17:50:10
    • Words: 5593
    Kindle Tips: Kindle writing tips and tricks for new self-published authors.  Lea Kindle Tips: Kindle writing tips and tricks for new self-published authors.  Lea