Kindle Keywords – The Book
Author: Ariel Sanders
I know what it’s like to publish a book on Kindle only to watch the tumbleweeds blow through your account. Week after week, no sales. No reviews. No nothing.
It can be frustrating when you look around and see that other people are not only making sales with their books (that aren’t half as good as yours), but they are making a TON of sales! You figure if these people can do it, so can you (and that’s true). If only you could discover their Kindle marketing “secrets”, then you too could become a fulltime Kindle publisher.
The thing is, there aren’t any secrets…
If you want to become a bestseller on Kindle, then the only thing you have to do is get your book on the first page of Kindle.com for high-paying, high-traffic keywords.
Believe it or not, is completely possible for you to rank your books within Kindle and make HUGE sales organically.
So, how to rank on Kindle?
We need to find a keyword first page:
[Easy to Rank
How to rank on Kindle?
When you first publisher both in the Kindle direct publishing page, you’ll find that you are asked to enter seven keywords for your book.
Let’s take a look at the official explanation from Amazon as to why you should enter these keywords:
“Search keywords help readers find your book when they search in Kindle Store.”
This is the hidden secret to getting huge organic traffic.
Because when you choose the correct keywords where you will be able to rank on the first page of Kindle, your book will start giving organic sales within hours of publishing. Rank on page one for the right keyword and you could become a bestseller nearly overnight.
Title & Description
How to rank on Kindle?
There are other places that we can put our keywords as well. If you miss utilizing these points, you’re going to miss out on a lot of extra sales.
Placing keywords in the title and description will give you the added vantage of an increased keyword density which sends signals to the Amazon algorithm to rank your book more highly.
How to know which Keywords to choose?
First we will try to find many Hi traffic Keywords in our book subject
When you begin searching in the Kindle marketplaces search bar you will see that Kindle provides suggested searches.
These suggested search terms are keywords that are the most commonly searched for by prospective buyers on Kindle.
In other words, these are high demand keywords.
Take note of keywords that pop up in the related keyword section when you search on
Kindle because these are some of the keywords you want to rank for.
The related keywords that Amazon provides means that these are keywords that have huge earning potential.
You can take these keywords and use them as variations for your search term knowing that Amazon itself agrees with those connections.
Google can also provide us with traffic data through its Adwords Keywords Ideas tool.
Generally speaking, if a lot of people are searching for information on a given topic, then there will likely be a demand for books of on the same topic.
Ideally, any keyword that you find should have over 1000 exact match searches per month.
Anything lower than this and you run into problems with not enough demand.
We have The Traffic Keywords
Now we have the traffic keywords from the Kindle suggested keyword exercise that we did earlier, the related keywords and the keywords from the Google keyword idea tool.
Next step is to analyze each “first page” for each of the keywords to see if it’s profitable and easy to rank for.
The first thing that we want to do is run these keywords in Kindle to find out
How their first page looks like.
The first thing that we want to do is take a look at the total number of books that currently show up in Amazon’s search for the keyword that you are analyzing.
This is fantastic information for trying to gauge competition and saturation.
For example, if you were to search for the term “love” you would find that there are thousands and thousands of books that Kindle currently considers on the subject of “love”.
Ideally we have to find a keyword with at least 40 results and no more than 500 results.
Keyword in title
Next we want to take a look at how many of the books on the first page of our search result have the keyword in the title.
As you may already know, if the keyword exists in the title it has more weight with in Kindle’s algorithm and will therefore rank more highly for any given search result. Keep an eye out for titles with keywords in them.
Less books with the keyword in title, more easy for us to rank, because just by putting the keyword in the title in our book we have the upper hand in ranking on the first page.
Keyword in description
For this next part, we have to click through each individual book and read their descriptions.
This can be incredibly time-consuming. What you are looking for is the keyword densities within the descriptions of the books.
And again, less books with the keyword in the description, easier for us to rank in this page
Now we want to analyze each individual books ranking within Amazon.
This may seem a little bit backwards, but the lower the ranking the better the book is selling. For example, the rank #1 book in Amazon currently sells thousands of copies per day. But the #1,000,000 rank books in Amazon probably doesn’t even sell one book a day.
Again, you need to click through each individual book and find out what their rankings are.
What you are looking for are keywords that have one or more books with high rankings.
This means that those books are getting organic traffic and making a lot of sales from the keyword that you are looking to rank for. Is a sign, that this first page is profitable.
This is important to find in the page.
If there are books doing a poor job, it means that we can easy take over their place.
Finding many reviews on the first page means that this keyword might be more difficult to rank for.
It means that many of the book authors have marketing skills, are actively trying to sell their book and probably invested a lot of time and effort to get their books to rank.
If you can find a keyword that has first page rankings with a bunch of books that don’t have many reviews, you’re looking at untapped territory and a potential gold mine.
It’s good to analyze rankings for the variety of prices that you might find within the first page.
If you see that the majority of books on the first page are free, this is a bad sign. It is very difficult in Kindle organic rankings to sell books when there are so many free offerings available.
Just like in search engine optimization, if you see a first page full of books that are brand-new you know that you will be able to compete with them.
If you see a first page full of books that are older ( the longer it has been published ), you know you’re can have a hard time ranking and beating them for rankings.
This is important marketing data.
The reason is, if you see that people are selling 300 page books for $0.99 and you want to sell your 100 page book for $2.99 you know that you are going to have a hard time selling that book.
In synthesis, will analyze, to find a great keyword´s First Page:
• Results in kindle for each keyword: More than 40, less than 700 books
Then, The “first Page” for each of the keywords To See
• How many books have the keyword in title: Less than 12 book
• How many have it in the description: Less than 12 books
• Will check which is the best rank: Less than #20.000
• Which ones are the low ranks: 3 book with more than #100.000
• How many books have reviews: Less than 14
• Which prices have the books in the page: Less than 3 books at $0
• The publishing days of the 16 books: 2 books from the last 3 month
• And each file size: in relation with the price
Compile this data, observe it, and go over it with a fine tooth comb. Not every single keyword that you select initially will be a gold mine.
Just like when you actually mine for gold, you have to work through a lot of bad keyword ideas before you can find that Golden Nugget hidden deep within the pile of dirt.
As you can imagine, you might be at this a while trying to do it. I would suggest taking at least a week or two (of an hour or two a day) going through this process before you select one or two keywords.
If you don’t want to spend that much time doing this manually, but you still want to be able to collect this data, analyze it, and even have conclusions made for you as to the profitability of said keywords, then I have something special for you.
There is a software called “Kindle Samurai”.
This piece of software is going to do everything that you just read about for hundreds of keywords in just seconds.
Very easy to use!
Instead of taking weeks of manual labor, you will be able to access important marketing information for as many keywords as you desire with just a few clicks of the mouse.
Now, all you have to do is click a few buttons, collect a few keywords, run some analysis and the software itself will tell you whether said keywords are going to be profitable, with high traffic, and easy to rank on page one.[
I highly recommend gaining access to this software.
If you’ve ever wanted to make regular organic sales on your Kindle e-books use Kindle Samurai!
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Copyright © 2015 Ariel Sanders