Table of Contents
[What is Google AdSense? *]…………………………………………………. *1
[How to Create an AdSense Account? *]…………………………………. *2
[How to Create an AdSense Account? *]…………………………………. *7
How to manage your sites in AdSense? …………………………………..7
How to create a first ad unit in Adsense? ……………………………….8
It is possible to block particular ad on my website?…………………..9
How to create AdSense Experiment?…………………………………….10
[*How to Create an AdSense Account? *]………………………………..11
[*How to Increase the AdSense Income? *]……………………………..14
*Hello Friends, *
I’m Kaustubh Patel from LoveUMarketing.Com. Next few hours
you will spend with me here in this eBook. This eBook is about
‘Introduction to Google AdSense’
But, before starting with this eBook, let me quickly give you short [_introduction about us. _]
Our Online Journey started in 2011 when we started two websites
called ‘Embroideryshristi’ *]and ‘[*Techshristi’. Both these websites are running successfully today and we are making good amount of
_money from it. _
Next, On January 2017, we started a new blog called
LoveUMarketing.Com. In this blog, we started writing about our
_learning from these two websites. _
For more information, you can refer our website at
Now, coming back to this eBook, here i will share the basic
information on Google AdSense. If you are beginner then this
_eBook will be helpful to you. _
This eBook is a property of LoveUMarketing.Com. Copyright law
prohibits the reproduction or transmission in any form or by any means, whether mechanical, photographic or electronic, of any
portion of this publication without the express permission
_of LoveUMarketing. _
You can contact us at www.loveumarketing.com
We had disabled printing of this eBook. If you want to print this [_eBook, contact us at above website for the Password. _]
f you ever wonder ‘how do websites make money without selling
[*anything? *]’ then we have answer for you. It is Google AdSense Ithrough which thesewebsites are making moneyonline.
Yes, Google is paying these websites for showing advertisement on
Next, [*what is this Google AdSense? *]
As per Google, AdSense is a free, simple way to make money online by placing ads on your website.
It is a platform for a publisher, who wants to make money by showing advertisement on their website.
Here, Google wil charge money from the Advertisers and wil pay the money to the Publishers. The difference of this wil be a profit for Google AdSense.
Here, Advertisers are the one who wants to show the advertisement of their company or products and the Publishers are the one who show
the ads on their website.
How to Create an AdSense Account?
hen it comes to making money online, Google AdSense is
the first name that wil come to your mind. Here, in this
Wsection we wilshare the step by step tutorial to create
an AdSense Account.
To make money from Google AdSense, you need to open an account
with them. Once you get AdSense account approved, you can start
making money by showing advertisement on your websites. Of
course, this service is available at free of cost, you wil not get
charged anything for using this services.
But before starting with the tutorial, let us have a look on ‘What are
You need to meet the fol owing qualifications to get approved
At least 18 years old
A postal address in which you receive bank statements
t least 6 month old Website, Blog, Mobile Apps or YouTube
If you are not 18 Years old or do not have any document proof then *click here * for _the solution. _
Once you have the above prerequisites, fol ow the below steps to
create an AdSense Account.
1. [*Login to your Gmail Account *](Create a new account here, if you don’t have the one)`
*2. Click here to create an AdSense Account. *
*3. Fil necessary information as requested. *
4. Accept Terms and Condition to create an AdSense Account That’s it. It wil create a new AdSense Account for you. Next, you wil get redirect to fil the Payment Details.
You will receive a Welcome Email from Google AdSense mentioning your [_Publisher ID and Future course of action. _]
Next, copy the AdSense ad code to your website and wait for the
approval from Google. Google wil manual y verify your site and wil
approved the same if find suitable.
Point to be note:
Google AdSense wil take minimum one week to verify your
It is up to Google AdSense to approve or reject the application.
This verification is one-time activity. Once verified, you can add new website without any approval.
There is a threshold limit of 100$ to release the payment.
Once you reached 10$ of payment, you need to Verify your
[*Address *]before getting the Payment.
How to use AdSense Account?
Nce you have the approved AdSense Account, you need to
create a new ad unit and manage your sites in your list.
OBelow we wil share the complete guide on ‘ How to use your
[*Q. How to manage your sites in AdSense? *]
[*A. *]To avoid misuse of your AdSense Account, you need to verify your website first. Amount generated from un-verified websites wil not get added to your earnings.
So, if someone uses your code without your approval then neither you wil get the amount nor you wil get ban for the misuse of it.
This is because the website is not verified by you.
You need to fol ow the below steps to verify or manage your sites in AdSense
Log in to your Adsense Account
Click on ‘Setting’ option from left Navigation Menu
Click on ‘My Sites’
Next, click on plus sign to add new site to Adsense Account
[*Q. How to create a first ad unit in Adsense? *]
[*A. *]As name suggest it is a unit of ad which wil be shown on your website. One Ad Unit wil show one advertisement on your site.
Fol ow the below steps to create first ad unit in Adsense
Log in to your AdSense Account
Click on ‘My Ads’ option from the left Navigation Menu.
Click +New ad unit.
Fil al necessary details and click on ‘Save and get code’ option.
Next, you wil get a code for the Ad unit created. Paste this code on your website to show advertisement on your website.
[*Q. It is possible to block particular ad on my website? *]
[*A. *]Yes, it is possible to block particular Ad, Category, and Network in the AdSense Account. If any ad is not paying you the expected amount or you do not like the advertisement then you can block the same in
your AdSense Account.
Fol ow the below steps to block any in Ad, Category, and Network in
Log in to your AdSense Account
Click on ‘Allow & Blocks ads’ option from left Navigation Menu.
Next, block the Ad, Category and Network as per your
[*Q. How to create AdSense Experiment? *]
[*A. *]One of the ways to increase your AdSense earning is to change the layout of the Ad unit. But changing the layout daily is not possible. You cannot keep changing the layout daily and keep a track of it. Instead, you can create an experiment to check different layouts and once
satisfied you can make it permanent.
Fol ow the below steps to create AdSense Experiments
Log in to your AdSense Account
Click Optimization from left Navigation Menu
Select appropriate option
Fil necessary details and click ‘Create’ to create new experiment.
f you are new to Google AdSense then you wil find difficultly in
understanding the dashboard and its reports.
ISo for a newbie it’s veryimportantto understand these
terminologies before actual y starting using them. Below, we had
mentioned the most used terminologies in Google AdSense.
You wil find the official Glossary of Google AdSense *here. *
As name suggest, it is generated every time a user views a page consist of Google AdSense code. So, in the layman language it is just number of page views on your site.
But, here it is important to note that, it wil consider only those
webpages which is consists of Google Adsense code.
When the visitors click on any advertisement, it terms as click.
Cost per Click
As name suggest it is an amount paid per click on the advertisement.
For example: If the CPC rate is $2.00, then you wil get paid $2 for the click on your ad unit.
Here, CTR stands for Click through Rate. Click through Rate can be
arrived by dividing the Number of Clicks by Page Views.
In short, it represents the percentage of page impressions that could lead in a click on your advertisement.
Here, CPM stands for Cost per Milestone. Unlike CPC, here you wil get paid for achieving the milestone that is a ‘ thousand times a visitor sees
*your advertisement. *’
It is a block that wil display advertisement on your site. There are lots of ad unit available in the Google AdSense like Square, Link units
Leaderboard, Skyscrapers etc.
You can select any of this ad unit to display advertisement on your
When you want to track the performance of any particular ad unit, you can create a custom channel to track the same.
How to Increase the Adsense Income?
nce you start showing the advertisement on your
website, you wil always wish to increase your AdSense
OEarning. Therefore, here we wil share the different
ways to increase the same.
Content of the Blog
The very first thing that you need to care for increasing the AdSense earning is your ‘Blog Content’. Ads are shown based on the Keywords surrounding it.
So, if you use low paying keywords on your blog then you wil get low paying advertisement on your website.
It is always advisable to check the CPC rate of the keywords before
using it. If you don’t know from where to check the CPC rates then visit this free website Keywordspy
Higher the CPC rate, higher the chance of making more money from it.
Placement of Ads
Placements of Ads also play important in determining your AdSense
Income. The ad at the top wil pay you more as compared to other
Further, advertisements if placed correctly can bring more number of clicks and thereby more earning to your account.
Number of ads per page
There is no sense in using two ad units if you can place three ads per page. So, learn how to make optimum use of website space for making
more money from it.
Initial y, there was a limit of maximum three ads per webpage but now there is no such limitation on number of ads per page.
Now, you can place as many ad units you want unless it looks too
You can also increase the adsense earnings by blocking ads from
specific network. This is not because you blocked the low paying
networks but blocking of un-productive ads can help you in getting
Please note, blocking ads can also have the negative impact on your
site. As per Google, by default high paying ads are shown on your site.
Blocking of these ads wil reduce number of advertisers bidding on your websites. So, it not advisable to block any network.
Image and Text Ad
We strongly recommend enabling both Text & Display Ads types for your al AdSense Ad Units. It wil increase the number of advertisers to your site ensuing higher CPC rates for them.
Keywords that affects CPC Rates
As mentioned earlier in this eBook, ads are general y depends on its surrounding content. If you use highest CPC keywords in your content then high paying ads wil be shown on your website.