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Every Blogger's Journey

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Table of Contents

 

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p<>{color:#000;}. INTRODUCTION 3

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p<>{color:#000;}. CHOOSING YOUR NICHE CAREFULLY 5

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p<>{color:#000;}. THE ART OF WRITING 8

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p<>{color:#000;}. THE POWER OF SOCIAL MEDIA 11

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p<>{color:#000;}. SEO 15

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p<>{color:#000;}. REACHING OUT TO YOUR AUDIENCE 22

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p<>{color:#000;}. CONVERSION FACTOR 25

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p<>{color:#000;}. MAKE MONEY 28

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p<>{color:#000;}. OUTLINE 31

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p<>{color:#000;}. NOTE FOR THE READERS 32

 

 

We’ve all been there, haven’t we? In the beautiful dreamland, dreaming of sky-high 100,000 views per month (or heck) even more.

Even I, like most successful and unsuccessful bloggers/writers, have dreamt it many times. I mean if I had a rupee every time I dreamt about it, I would be a billionaire by now (LOL just kidding).

And no shame in that, because that’s what we blog for! Right? Yes, Yes. I know you would probably be thinking “What about knowledge and sharing information?” of course that’s important. But what’s the point of having a lot of information and more importantly a willing mind to share if you don’t have an audience to share it to?

Like any other success, 100,000 views feel thrilling and great. But make no mistake; only sheer HARD WORK (it does involve some things where smart work will do the job) gets you there. Nothing else.

The book’s primary aim is to deliver: The Steps one must follow to own a successful website. It is designed for beginners and those who haven’t tasted success yet. If you are quite an advanced guy pardon us as this book will not be an ideal one for you. We will be presenting all the chapters in depth, in upcoming months. We promise you that.

In the past you will have written lots of posts but failed to get any attention. This book will put forth the journey a blogger must go through, rather than following the path of darkness. We will go through all the basics as well as some of the advanced techniques that will definitely help your website/blog.

STOP! STOP! If you are feeling bored right away SLAP YOURSELF, have a read, you might be wasting a golden opportunity. Don’t give up just at the beginning stay tuned till the end and I am sure you will certainly come to know of things that you didn’t have any idea about in the past.

Whether you are new in this field or old enough yet failed to taste success, this is what your first step is. Feels all inspiring and confident, right? And it is!

In this book I have planned to tell you everything from step 1, i.e. choosing your niche to step 9, i.e. driving 100,000 views per month. The journey isn’t going to be smooth. But believe me you will certainly be a foot-step ahead.

Don’t worry all my crap is done; let’s get to business right away.

“Niche? What’s that?” This is what will be going through your mind right now. Niche is nothing but the topic of your interest, a primary topic you for your website.

Example: You could a fair knowledge in mobiles so you could choose a niche like mobile reviews, or maybe you had marketing in your curriculum in that case you could go on with content marketing, digital marketing, etc.

This chapter aims to give a brief about how to choose your niche CAREFULLY.

Firstly you will have to decide [*for you in which category does blogging fall under? *]Simply speaking are you pursuing blogging as a hobby or are you serious about it and wish to pursue it as a career. And when I say career, YES I do mean it will feed you. You will be an independent person working on your own principles. And yes people have been doing it. Generating money from blogging. We will come to it later in a dedicated chapter.

Virally some topics are well placed than others. Some topics get more attention on the internet than others. It’s usually better to start with a topic that you are familiar with, and then once you are used to it can start a fresh new blog on a trending topic, the reason being plain you don’t die of boredom just at the start. Don’t worry that was subjectively speaking, no one has died of boredom as far as I know and even you won’t.

Nothing better than an example, you start with an ABC topic about which you don’t know a thing. Imagine what not you will have to do to just write the first blog post. And this will be just to research and write about it excluding all the part that you will have to do to draw traffic. So chances are high that you get bored at the start and quit within few days let alone weeks. This.

Or. You can maybe start with a topic you know about. Post a few posts, do all the general stuff all blogs need to do irrespective of the topic. Just imagine the experience you will get in this period. If not a master at least you will know the pros and cons of it, the pit-falls and the not. (I don’t know the antonym of pit-fall)

Once you have gained quite an in-general experience you can happily take a challenge. You can maybe enter into the LION’S den and fight for your place. Remember all the famous topics will have 1000’s of good blogs; you’ll have to establish yourself as a stand out amongst them.

All this can be avoided if your strong-hold (the topic you know about) is already a top topic on the internet. Again having knowledge about one thing is different and expressing yourself in terms of blogs and excelling in the cut-throat competition is different. There are going to be people out there interested in the same topic as you, having a similar blog as you but with just one difference BIG BUDGET. Will you be able to compete? Of course you can but it won’t be easy.

So choosing a NICHE is very very crucial. Well don’t get discouraged if done properly anyone can succeed. My suggestion would be to do a proper research before you start. Jot down all the topics that interest you on a paper. Jot down all the topics that (interest you or not) but you know about on another paper. And jot down all the topics that are popular on the internet wherever you want. Nichehacks provides a list of 1781 niches, along with the search queries they generate per month. You can take help from that to maybe prepare your list if you don’t have anything to do with.

Ultimately the choice is yours. You can be a big fish in a small pond or a small fish in a big pond.

By now you will have, most likely, selected the topic on which you wish to write. I hope you have considered all the above mentioned factors and chosen your topic wisely. Even if you haven’t chosen your topic you can read this part as it’s going to be common for any niche.

Writing is a complex task. Writing any single article is a process. It is divided into following checkpoints:

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p<>{color:#000;}. Common sense you cannot start writing without knowing what to write. So begin the process by choosing a topic. Mind you, this is not the niche it is a sub-category.

Example: Assuming our original example, you review mobiles, in that context a topic could be Top 10 budget smartphones of 2016.

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p<>{color:#000;}. Next thing is to gather information.

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p<>{color:#000;}. Sort the information.

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p<>{color:#000;}. Write down relevant information on a piece of paper.

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p<>{color:#000;}. Arrange the information, which is soon to become a blog post, in proper order.

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p<>{color:#000;}. Prepare a template. Read it 2 times at the least. Every time you read you will get many mistakes, rectify them immediately.

Though writing is complex, like any other complex task it can be improved over a period of time. The 2 major factors that improve writing are READ and WRITE. There’s no alternative to this.

You won’t improve unless you read a lot and write a lot about your niche. I know it might seem boring and a lot of hard-work. But believe me; it will help you in long term goals.

How to do this?

You can choose a niche; find as many articles about it as you can. Print or paste them in notepad. Read 2-3 articles every day. And at the end of each day, try to write what you understood!

Remember we are talking about writing blog posts, whose primary purpose is to provide solutions to user queries. We are not talking about literature. Meaning, the richness of your language won’t play a part here. Having proper command on a language will be a plus. Though, you must try to keep your English as simple as possible. This increases your readership range. There won’t be any language barrier.

Keeping this in mind, reading a few articles and writing a page or two daily will help boost your writing skills. Make sure you are atleast an average writer before you start blogging.

Another interesting thing, as bloggers you have to play with the readers mind. Keep them tangled, don’t lose them just after they read the headline, keep stuff interesting.

So how do you do that?

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p<>{color:#000;}. Headline: An interesting headline that excites the reader to read further. Remember a good headline is half battle won.

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p<>{color:#000;}. Power words: These are the words that play with peoples’ emotions.

Example: Beware, Blinded, Crazy, Deadly, Frightening, Meltdown, Nightmare, Shocking, Mind-blowing.
Still not content, head here. You will get 308 more!

Providing correct information is the most important factor. Please make sure that you understand your niche and the topics in it very well before writing. If you want to become a successful blogger, you will have to put down your ideas in writing which people will understand. This can only be done if you have understood a topic in length and breadth.

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Social Media is a blessing for bloggers. A tool that you cannot ignore. Building your social media profile is as important as anything else. If done properly social media can drive lots of traffic.

The important decision that you will have to make is which social media platforms to choose? There are lots of social media platforms that can help you drive a lot of traffic. But before that you will have to establish yourself as a scholar in your niche. For that target any 4-5 social media platforms. This can and should vary from blog to blog. Suppose you are the only one running the blog, it would be very difficult to manage 5 social media accounts. Post on them continuously in addition to new blog posts. This is no one man job.

If you fall into that category, you should target just 1 or 2 social media platforms that best suit you. Remember, doing less won’t be a problem here if you do it perfect!

On the other hand if you are a group of 5 or even more people, then this won’t cause you any trouble. In such a case you should try to expand in as many social networking sites as possible.

The next question that will arise in your mind is what social media platforms to choose?

As such there are many, Facebook, Twitter and LinkedIn are the three leading sites, that almost no-one misses. In addition to that there are many other platforms that you ought to take a look at:

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p<>{color:#000;}. Pinterest: This social media platform has been growing rapidly since its invasion. According to [+ Marketing Land’s this post+] Pinterest has more than 100 million monthly active users. The individual boards are cool but the contributor boards can be the key to drive traffic to your site.

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p<>{color:#000;}. Instagram: Instagram has grown rapidly. According to [+ expandedramblings+] Instagram has more than 400 million active users and more than 70 million daily users. It’s difficult to ignore an audience that big.

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p<>{color:#000;}. Slideshare: Slideshare is a platform to share slideshows/presentations. You can upload slide shares with clickable links which can also be included on your blog/website. Apart from Presentations, Info graphics, PDFs, documents, webinars and videos can also be uploaded.

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p<>{color:#000;}. Google+: Initially launched to compete Facebook, failed to do so. Though, it is important because of the term Author Rank. Google uses the data from your Google+ profile for that, which means being famous of Google+ will probably help you. Adding to that sharing your blog posts of Google+ is important as social signals is considered a factor to rank web pages.

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p<>{color:#000;}. Reddit: This is a great platform that can drive you fair amount of traffic if you do it right. Go against the rules and there are chances of getting your account banned. Yes! Reddit has got a strict set of rules. All posts go to the moderators for filtration and even the slightest of hint that you are promoting a brand can get you banned.

Remember the key to social media success is establishing yourself properly. If you are a group of two, you should have 2 accounts on platforms like LinkedIn, separate for each one. On platforms like Instagram and Twitter it depends. We are two and we have 2 on twitter, 1 on Instagram. Facebook on the other hand should be used to create a page. Before that you should’ve a Facebook account and add as many people from your niche as possible.

Coming to Reddit 1 account is sufficient. Remember to play by the rules. Google+ again should have 3 accounts, two of yourselves and 1 of your blog.

Social Media should’ve worked on when you are trying to learn to write. That one or two months would be sufficient to set yourself up properly.

I don’t know if you are familiar with this term. Whether you know or not, it stands for Search Engine Optimization. Whenever you search for a term on Google or Bing or any search engine for that matter, the result that it renders is based on an algorithm. Everyone wants his/her content to rank on top of SERPs (Search Engine Result pages) and the competition to out-with each other is fierce.

If you want your content to fit in well with Google’s algorithm you have to optimize the content on your web-page accordingly. The basic idea of SEO is divided into 2 parts or sections as such: On-page and Off-page. Before that you should also know White-hat and Black-hat SEO in short.

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p<>{color:#000;}. White hat SEO: White hat as the name conveys means playing by the rules, optimizing your web-pages for human audience and not solely for the purpose of search engines.

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p<>{color:#000;}. Black hat SEO: Black hat is exactly opposite, you don’t play by the rules, and you optimize pages only for search engines leading to poor user experience. This doesn’t do you any good and you might be penalized by Google.

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p<>{color:#000;}. On-page Optimization: On-page optimization is optimizing everything on your web-page including images. Some techniques that fall under on-page optimization are:

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p<>{color:#000;}. Content:
Remember, your first goal is to provide quality content to your customers. Providing essential and appropriate answers to user-queries is what will bring them back to your website or blog. So, content is king.
In addition to that your content should be keyword rich. Keywords are the words related to your niche that are most searched for on search engines.

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p<>{color:#000;}. Domain name:
Having a keyword rich domain name always helps. In some cases it’s not possible to get the desired domain names but as long as possible your domain names should be keyword rich.
- Keyword rich.
- Avoid using hyphens or any special symbols between 2 words in your domain name.
- Keep your name short and sweet.
- Should be easy to remember. Spelling should be plain and clear.
- Avoid using domain names that are close to some big brands.

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p<>{color:#000;}. Alt Tag:
Whenever you upload an image on your web-page humans can make out what it is by simply looking at it. But same is not the case for search engine spiders. (Search engine spiders or crawlers are the objects that crawl through your web-pages to rank them into the databases of search engines like Google)
Being machines they aren’t able to make out what the image is, for that purpose in the source code of the image we include an alt tag. In this alt tag we give a name to the image or describe the image in 4-5 words, thus making it easy for the search engines to understand what the image is about.
Adding keywords in alt tags does help. But make sure that you add keywords only if they sync in well with the description. Spamming keywords everywhere is not good practice and there are chances of your blog being penalized by Google. In some browsers some images do not load due to some errors in source code or unknown reasons. In such places the web-browser displays the text in the alt tag.

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p<>{color:#000;}. Title:
The title tag is one of the most important factors in SEO. It is the clickable link that is displayed when providing results for user query. Thus making it keyword rich is important. It is said the including keywords in the first 2-3 words of the title is the best practice for SEO.
Google has maximized the number of characters in title tag to 70. Thus, using it properly is the key.

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p<>{color:#000;}. Heading tags:
The heading consist different tags from

to

. This is to differentiate between the sub-sections on a page. The

is the main heading and the rest sub-headings. It can be beneficial to use keyword rich phrases in these tags, though keeping in mind not to spam them with keywords.

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p<>{color:#000;}. Internal Linking:
Internal linking is linking different pages on your blog with each other. This helps in a way that the search-engines as well as the readers get access to contextually linked pages.
- The anchor text in the link (clickable text) should be keyword rich and descriptive.
- Multiple links to same page from a certain page should be avoided.
- Don’t link just for the purpose of SEO. The linked page should be able to add to the existing information.

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p<>{color:#000;}. Off-page Optimization: Off-page Optimization “as the name suggests” takes place off-page i.e. on the web away from your page. It has multiple forms like social media, back-links. In other words your overall image on the web matters. Though these techniques seemed to have reduced over the years with Google’s updates in their algorithms.

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p<>{color:#000;}. Backlinks: Backlinks are the links from other domains that link to the content on your web-pages. The number of Backlinks was considered an important parameter in Google’s algorithm. As some webmasters believe, it has fallen down the priority order of Google’s algorithm as links can be easily manipulated. Now the key is to acquire Backlinks from top-dog domains in your niche. As it is still considered a factor (important or not) to have a couple of Backlinks from quality sites. Guest posting can help you with this.

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p<>{color:#000;}. Social Structure: Google now gives importance to your social signals around your content. Thus every like, tweet, retweet, +1, your content gets on social media is helping you. This also includes your presence and engagement on platforms like Twitter and Facebook.

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p<>{color:#000;}. Blog directory Submission: Some might argue that this technique doesn’t quite return quick results. But this can prove to drive decent amount of back-links. Patience is the key in this technique. Some blog directory submission sites:
i) technorati
ii) boingboing
iii) networkedblogs

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p<>{color:#000;}. Article Submission: Articles can be submitted to the article submission directories. Though the content has to be unique or it stands a chance to get rejected. The category should be chosen carefully. The title plays an important role. Article submission sites:
i) thefreelibrary
ii) magportal
iii) ezinearticles
iv) hubpages

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p<>{color:#000;}. Image, Infographics and video sharing: Visual content is most craved for. If you don’t believe this, these stats are the proof:
i) Article with images get [+ 94% more +] total views.

ii) Photos make up [+ 93% of the most engaging posts +] on Facebook.

iii) [+ 100 million+] internet users watch online videos each day. [
**]iv) An Infographic is [+ 30 times more likely+] to be read than a pure textual article.[
**]v) [+ 93% of marketers +] use video for online marketing, sales or communications.[
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**]Incredible numbers, aren’t they? That’s right. This is the proof of people being visual lovers. Thus, submitting your images, videos and Infographics to relevant platforms is important. Some of these are:

i) flickr
ii) instagram
iii) visual
iv) reddit infographics
v) youtube[
**]vi) vimeo

On-page optimization has to be done while writing your posts. So take into consideration different factors mentioned above. Optimization for search engines is a key parameter in driving traffic to your website. Ranking on top in SERPs can drive quality traffic.

By this stage you will have chosen a niche, improved your writing skills to a certain level, built your social media profiles, even created a few posts. Hopefully, optimized them for search engines. Your blog is ready; you upload a couple of posts on the first day, share on social media and do what? Sit. I’d not be very sure whether that’d work if I were you.

Why?

Because social media alone is not enough to increase your traffic. Neither is SEO. The process of driving more traffic is a long and tedious one. You will certainly see a rise. But that would be not it. There are still a lot of things out there which can help you.

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p<>{color:#000;}. Blogger Outreach: Every niche has influential people in it. People who have already achieved greatness and are considered experts. Those people can help your blog go from 10-20 views per day to 10000’s.

How?

As I said, being experts, they have tons of followers and fans on all social-media platform and even a single mention by them about you will be enough to drive crazy traffic.

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p<>{color:#000;}. Email Marketing: E-mails are another effective way to reach out to your targeted audience.

The first thing that you’ll probably be thinking about is [How to get the e-mail ids about our target audience?
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__]If you have been blogging for a decent amount of time, you’d know about subscriptions. If you are just starting out subscriptions are something like this – Whenever you visit a blog you get a pop-up or see somewhere on the screen [*:*] ‘Enter E-mail address and get our daily newsletter’ or whenever you see ‘Get our free e-book’ it will be at the expense of your e-mail id.

Thus every time you write a blog-post you can send out e-mails to everyone on your list to check out your new blog post.

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p<>{color:#000;}. Social Media Marketing: This has already come up a couple of times in our post but still it’s worth mentioning – every time you write a blog post, it can be uploaded on your Facebook page, you should tweet about it and keep it as a pinned tweet on your profile until your next post. You can put in its link in your twitter automated direct message – Socialoomph and TwitterDMer are great tools that serve this purpose. The main image of your post can be uploaded on your Instagram account with a link to your post in the caption and appropriate hash-tags.[
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CONVERSION FACTOR

Let me get it straight. You started your blog, created awesome content, posted the content, and got a lot of traffic, what next? If your blog’s primary purpose is to support and grow your business online then you would definitely want to know how to get people buy your stuff.

Believe me, making a completely unknown person buy your stuff is a tough task. But that’s what I am here for. Tough or not you have to do it else you won’t be reading this, right? The best tips for this would be:

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p<>{color:#000;}. Target appropriate audience: Imagine a person creating a sports blog and trying to sell a football jersey to a person who has no interest in the sport at all. That would be ridiculous, right? Apart from being rejected you’d be wasting your time, money and energy in something that’s not going to convert. So, targeting the right audience is very important.

One way to do this can be done with the help on social media. Every social media platform has people with different interests and you are bound your target audience in that huge collection. Engaging with your audience is very important. Make yourself known.
Once you establish yourself as an expert in your niche people will themselves approach you and you can redirect them to your blog and in turn to your products.

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p<>{color:#000;}. Understand your audience: Consider you found the right guy. A football fan who might be interested in buying a jersey from you. Turns out he’s a Liverpool fan and you try to sell him Everton shirt. The result would be, he would never come back to your blog. (PS: Liverpool and Everton are bitter rivals). This scenario can be avoided if you understand your audience.

This can be done with frequent surveys about your products. You can use Google forms for this purpose. Just make sure the survey isn’t too big o you don’t ask too much information about your customers, which may lead to people quitting it. Keep it short and quick.
Once you know what people expect out of our website or what changes they would want you to do, you can incorporate the relevant suggestions.

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p<>{color:#000;}. Create offers people crave for: Most of the humans (including me) look for best product/service at least cost. So be a giver, if you want your business to grow you will have to first provide your customers with the best possible service in low or no cost at low. FREE is the word most customers seek. People want things FREE almost all the time.

Considering it is not possible to provide services/products free all the time, what you can do is, provide enough to your customers the first few times they buy your product, free of cost or at a considerable discount. Once people know you stuff is quality they will be ready to pay the amount you ask for the next time they seek your product. This again brings me to customer first. Your business will definitely thrive if it is customer oriented and not your pocket oriented.
This will help you most in the long run.

[]

Well if you have been bored so far this will definitely cheer you up, right? I mean who isn’t appalled at the idea of making money? If you didn’t know, yes, it is possible making money blogging. Neil Patel, Jon Morrow and many other profound bloggers have made millions of dollars from their blogs.

Again, at the beginning thinking just about money would not be healthy as it might lure you to think about money-oriented posts than customer oriented. Remember this tip: Create content that people love and ways to generate money will inevitably follow.

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p<>{color:#000;}. Advertising: There are many programs that you can join. One of the most popular is [+ Google’s Adsense+]. It offers a variety of pay per click text, display and video advertising opportunity. Chitika is another platform that will offer you variety of options. You can also sell your own ad-space to direct buyers-BuySellAds.com can be used to contact the advertisers directly though unless you have substantive traffic the chances of getting rejected are high.

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p<>{color:#000;}. Affiliate Programs: You can put-on ads on your site about various products offered by sites like Amazon. Whenever any-one buys a product via clicking through your website you get a cut. [+ Amazon Associates’ affiliate programs+] will help here. Even Infolinks provides a good referral program. Though make sure that you only advertise products related to your niche, irrelevant products won’t sell and you will be wasting valuable space. There are also a variety of affiliate networks that link online advertisers to publishers.

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p<>{color:#000;}. Paid reviews and articles: There are a variety of platforms that pay you for reviews on products and services. You can expect to earn decent amount of money by this method. Some of the platforms that pay you for reviews are:
- usertesting
- dooyoo
- reviewstream
You can also expect to earn by writing articles for some established sites like:
- developertutorials
- fundsforwriters
- [+ tutsplus+]
- ecommerceinsiders

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p<>{color:#000;}. Sell your own products or services: This is probably the best way of earning. Suppose you hold a mathematics degree you can offer online tutorials via your website, believe me there will be many people out there ready to pay you the damn money for premium service. Anything for that respect as long as it has something or everything to do with your blog. Again Jon Morrow and Neil Patel deserve a mention here. They generate majority of their income from services of their own creation.

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p<>{color:#000;}. Freelance Writing: Freelance writing is another way to make a quick buck. You could write for companies and start-ups and get paid. Moreover you could select any area of interest. You will work your own way from anyplace you like at your own time constraint, that’s the best part. There are a variety of sites that you could check for freelance writing.

- studioD
- textbroker
- toptal
- upwork

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p<>{color:#000;}. Remember, whatever you do, you must have the passion and desire to succeed. Blogging is a slow and continuous process. If you expect to get rich real quick, you are in the wrong place. Choosing the correct niche is the first step towards success.

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p<>{color:#000;}. Content is king. Don’t write stuff for the sake of it. You are not filling in your answer papers here for the sake of marks. Your content has to be original, quality and relevant. Poor content won’t thrive.

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p<>{color:#000;}. Consistency is the key. Lots of people blog but they leave it be after sometime when they don’t get success. That’s very wrong. Even if you post 1 post per week-that’s brilliant. Whatever you do, be consistent!

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p<>{color:#000;}. A play at words is a powerful resource. Use natural and simple language. Proper usage of power words can many a times do wonders for you.

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p<>{color:#000;}. SEO is a slow and lengthy process. SEO is important. Build SEO around content not the other way round.

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p<>{color:#000;}. Customer first.

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p<>{color:#000;}. Earn money but don’t make it your primary goal. Follow excellence. Money is just a by-product.

NOTE FOR THE READERS

Firstly thanks a lot for going through this book. We hope you have learned at least a little. We apologize those who felt the book wasn’t up to the mark. Your bitter-sweet reviews would be welcome at [email protected] If you liked our content do check our site growingmetrics even if you didn’t check it anyway.

This book is our first one, but not the last, so pardon our mistakes. This will be followed by a number of books in our niche. The above mentioned chapters are just an outline. There’s tons more to it and we have planned to present it all in our books and articles and videos and a lots more. Thanks again for reading this boring stuff.

CONNECT DEEPER

If this book serves your needs, we can serve you even more, for that you need to stay connected with us, by following us over social media to make your reach even better.


Every Blogger's Journey

Every Blogger's Journey is written with the purpose of showing people who are interested in starting a blog, how it's done. It's basically a mini guide that will walk you through everything you will want to know when starting it. It's written, taken into consideration that readers have no prior knowledge of Blogging at all.

  • Author: pavankumar karnati
  • Published: 2016-07-10 18:20:09
  • Words: 5146
Every Blogger's Journey Every Blogger's Journey