Etsy: Start Your Own Etsy Business Using the Strategies Given and Make Money Eas



Start Your Own Etsy Business Using the Strategies Given and Make Money Easily and Quickly


Table of Contents





Chapter 1 – Planning Your Etsy Shop

Chapter 2 – Setting Up Your Etsy Shop

Chapter 3 – Listing Your Items For Maximum Success

Chapter 4 – Handling Your Finances

Chapter 5 – Marketing and Promoting Your Etsy Shop

Chapter 6 – Tools and Tips To Help You Keep Your Shop Vibrant


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© Copyright 2015 by Luis Smith – All rights reserved.


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What is Etsy.com?


Etsy.com is an e-commerce website devoted to the buying and selling of handmade art and craft items, as well as vintage items. Artists, crafters and sellers of unique, vintage items from around the globe come together on Etsy.com to market their wares. Etsy offers low listing and sales fees, offering artist and crafters an economical forum for selling their work. Etsy empowers sellers to grow entrepreneurship, and boost the global economy. Established in 2005, Etsy.com has more than 850,000 active sellers world wide.


Do You Have A Marketable Product?


If you are an artist or crafter, you deal in art and craft supplies, or you are a seller of unique items, you may be a great fit for Etsy.com. Etsy is devoted to its entrepreneurs and offers many supports to help sellers market the products of their creativity. Whether you deal in vintage and antique items, are a seamstress, a painter, jewelry maker, paper artist or any other type of fine artist, you will find a forum on Etsy for selling your products and making money while working for yourself, at home or on your own studio. Many artists who sell their items on Etsy have been able to realize their dream of becoming self-supporting, and you could, too, by following the tips and instructions in this manual.


So, let’s get started.




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Chapter 1 – Planning Your Etsy Shop

Getting started on any project is exciting and it is natural to want to jump right in with both feet immediately. However, it is important when starting an Etsy shop to take sufficient time to prepare and plan. It is important to do your research! Remember, your Etsy shop is YOUR BUSINESS, therefore, drafting a simple business plan prior to going forward will save you time, frustration and money. So, let’s get out a pen and piece of paper and get started!


Know Your Product


Do you have a product you are ready to sell or are you planning to create a product to sell? Whatever your answer, it’s important to know your product inside and out for two reasons: for your customer (marketing your product) and for yourself (making money from the sale of your product). To market your product you will want to know things like:


p<>{color:#1C1C1C;}. What materials is the product made of?

p<>{color:#1C1C1C;}. If you are handling vintage items, where and when was it made? Have you thoroughly researched the uniqueness and value of the item?

p<>{color:#1C1C1C;}. Is it a one-of-a-kind product, or are you producing several of the same type of item?

p<>{color:#1C1C1C;}. What makes your product unique?

p<>{color:#1C1C1C;}. What colors, styles, sizes, etc… are offered?

p<>{color:#1C1C1C;}. Why should a customer buy YOUR product as opposed to similar ones?

p<>{color:#1C1C1C;}. How quick is the turn-around time when ordering your product?


These are just some of the questions you should ask yourself about your product. Make notes citing the selling points of your product so you may use them later when writing product descriptions. This will save you a lot of time when you get ready to list your items.


What’s In A Name? Creating an Identity for Your Etsy Shop


It is important to really think about the name for your Etsy shop prior to starting your seller account, for after registering your shop, this will be the name associated with it as long as your shop is open. You will not be able to change the shop name without starting a new account entirely.


It is a good idea to make a list of possible names for your shop and try them out on friends and family. You want the name of your shop to reflect your personality AND your product(s). Again, it is helpful to put yourself in your customer’s shoes. Make the shop name simple to remember and to spell while making it inviting. If you are selling a particular product, such as toys, a shop name such as Jenny’s Toybox would let customers know what types of products are found in your shop. If you are selling several different products, such as vintage items, you will want to choose a name that reflects this as well. (Example: Jenny’s Vintage & Antiques.)


Finally, make sure your store name sounds professional and represents your business, and is not too “cutesy” or sound like a personal chat name or email address.


Familiarize Yourself With the Etsy Site


If you are not already an Etsy customer, you will need to get on the Etsy site and get familiar with how it works. It is free to sign up for Etsy. Since you are intending to set up an Etsy shop, you may want to register an email address other than your personal one to associate with your Etsy shop. There are several free email applications to choose from. If you have a name in mind for your Etsy shop, you may want to use that name as your email address.


For example, if your shop is called Robert’s Wooden Toys, you may want to register an email as [email protected] You will be able to use this address for all your business email, keeping it separate from your personal email, which is helpful for customers and helps you avoid confusion.


After you have established an account, you may buy and sell on Etsy – however, setting up your Etsy store requires considerably more steps than simply signing up for an account – but we will get to that later in the book.


Navigate through the Etsy site and visit several different types of shops. Get a good feel for the overall offerings on Etsy. You will see that you can either shop by category, or can visit individual shops.


On an individual shop page you can find several kinds of useful information about the shop: Identity of the shop owner, types of items offered, how many sales the seller has had, reviews and ratings by customers. There is also an application that allows a buyer to contact a seller to ask questions or get more information about a product.


It would be helpful for you to make a couple of Etsy purchases so you may experience Etsy as a customer and to understand first-hand the act of paying for a product and having it shipped to you. Use the rating application to give the seller feedback about your purchase. Utilizing all the applications you can as a buyer will give you insight to what you feel works well for customers.


Making Notes: What Attracts You As A Customer?


As you navigate Etsy, you will probably find that there are certain shops that attract you, and others that may not seem as interesting. It is a great idea to make some notes about the things that attract you to a site or those things you find unsuccessful. For instance, is the banner for the shop colorful and welcoming? Does the seller have a high customer rating? Are the photographs and descriptions on the shop site clear, understandable and attractive?


By making these notes, you will begin to form an idea of how you want your Etsy shop to look, and information you want to get across to your customers to maximize your sales potential.

[] Chapter 2 – Setting Up Your Etsy Shop


Now that you’ve done your research, it’s time for the fun to begin: time to set up your Etsy shop! No doubt you are feeling excited and want to get your site up and running as soon as possible, but it is important to take your time setting up your shop. Paying close attention to detail now will save you time and frustration – and possibly money, later on.


Once you have registered for an Etsy.com account and established your business email address, you are ready to set up your shop. You can edit your shop anytime before or after launching your shop live online.


To get your virtual store set up, you must complete the following steps:


p<>{color:#1C1C1C;}. Go to your Account page.


p<>{color:#1C1C1C;}. At the bottom of the page, click on the link “Open Up a Shop”.


p<>{color:#1C1C1C;}. Next, confirm your native language and the type of currency used in your country.


p<>{color:#1C1C1C;}. Select the country in which you reside.


p<>{color:#1C1C1C;}. Enter the name of your shop.


p<>{color:#1c1c1c;}. Select your payment method. Note: there are several methods to choose from, including check or money order, Etsy gift cards, debit or credit cards, Pay-Pal, international and mobile payments. Remember, you can edit this selection later (or any, with the exception of your shop name) if you find you need to broaden your scope of payment options.


p<>{color:#1C1C1C;}. Set up your billing method. You will use this to pay your Etsy listing and sales fees. Some people connect their Etsy shop to a bank account set up for that purpose. It is best to do this, rather than using your personal bank account. Other people connect their Etsy shop to a Pay-Pal account. You will find more information on using Pay-Pal in the Finances section.


p<>{color:#1C1C1C;}. When you are satisfied with all the selections you have made, click on the “Open Your Shop” option on the right hand side of the last page.


Now, your new Etsy shop is open for business!


[* Think Like A Customer- Making Your Shop Appealing *]


Next, you are going to make your shop look appealing for your customers, and set up the information about you and your products that you want your customers to see.


One of the first things you can do to catch your customer’s eye is to create the banner they will see at the top of your shop’s page. If you are using a photograph, be sure it is one that has a high resolution, is clear, colorful and sends a positive message about your shop. You will want to include your shop name on the banner as well. It is a good idea to look at some other shop banners to see which ones are appealing.


If you do not have a good photo or graphic, you may be able to find a free-use graphic on the Internet to use, however, be sure it is not copyrighted, and that the graphic you use represents you and your product. For instance, if you are selling vintage clothing, you wouldn’t want a graphic of teddy bears on your banner. Remember, your banner is the first thing customers will see on your page, so make sure it makes you stand out and promotes you and your product.


You will also be given the option to add a shop announcement or catch phrase underneath your shop name. Give this some thought and write down a list of options to see what seems to pop for you. A shop announcement (highlighted) might look something like this:




Let us set your table!”


You have the option to divide your shop into sections. You can use this option of you sell different types of items. For instance, if you are a seamstress and make clothing, you could divide your shop into the types of clothing you offer, such as Men’s Wear, Women’s Wear, Children’s Wear, or by item, such as Shirts, Slacks, Skirts, etc. Diving your shop into sections may be helpful for customers who are searching for particular items. It may also help you keep your online inventory organized.


Once you are finished setting up your graphics, your shop is ready to welcome customers.

[] Chapter 3 – Listing Your Items For Maximum Success


Finally, it’s time to list some items! This is probably the most time-consuming part of running your Etsy shop. It is a good idea to take some time to prepare for listing by first photographing your items and writing descriptions prior to going on the site to do your listings. This way you are ready to insert good, quality photographs and copy and paste your descriptions, making listing days a breeze.


Some sellers list one or a few items at a time as they acquire or complete them. Others list many products at a time, or set up a particular day of the month when they routinely add new items. Either way, customers who favor your shop will get an email or text message notifying them when you add new items.


One of the best ways to get customers to favor your shop is to visit other shops and favor them – Etsy sellers are also Etsy shoppers, and buyers from other shops may also visit your shop if they see you’ve been active on their favorite seller pages. The more comfortable you are browsing and shopping on Etsy, the more successful you will become as a seller. This is definitely a case where time spent shopping is time well spent!


Pricing Your Items


Pricing items is almost always a tough thing for an artist or crafter. You want to be paid what your carefully, lovingly made item is worth – but you also want the price point to be such that it is appealing to a customer.


A good formula to use when pricing your items is the wholesale price of the item multiplied by three. The wholesale price of the item includes all the materials used to make the item plus overhead (i.e. travel to purchase items, etc.). Multiplying this number by three will cover the time it took you to make the item. For instance: Let’s say you made a dress:


p<>{color:#1c1c1c;}. Cost of fabric, zipper, thread, lace = $42.00

p<>{color:#1c1c1c;}. Gas to/from fabric store = $ 5.00

p<>{color:#1c1c1c;}. Total = $47.00 × 3 = $141.00 (price of dress)


Photographing Your Items


One of the downfalls of unsuccessful listings is poorly taken photographs or photos that are too small to see important details. High resolution photographs that are taken with style and attention to detail make an Etsy shop shine and make it more appealing to the customer.


Several photographs may be added for each item. It is a good idea to add more than one. Give customers a good three hundred sixty degree view of your item, and take some close-up photographs that highlight any fine details.


There are a few tips about taking photographs of your products that are especially important. Make sure that your photographs:


p<>{color:#1C1C1C;}. Are high resolution photographs

p<>{color:#1C1C1C;}. Are clear, not blurry

p<>{color:#1C1C1C;}. Are not cluttered (only photograph the item using a plain background)

p<>{color:#1C1C1C;}. Are a true representation of the item’s color(s)

p<>{color:#1C1C1C;}. Show pertinent details


Some other tips that may help you are:


p<>{color:#1C1C1C;}. Set up a spot where you will shoot your photographs. Make sure it is well lit and that the lighting does not distort the color of your item. Use a plain gray, black, white or off-white background. You may want to have several plain colored backdrops to use, depending on the main color of your item. For example, you would not want to display a piece of white china against a white background. Choose, perhaps, a gray background instead.


p<>{color:#1C1C1C;}. Use a tight shot that fills up the frame of the photograph. Avoid having a lot of “dead space” around your item.


p<>{color:#1C1C1C;}. Avoid placing other items in the shot. For instance, if you are selling pottery, do not “set up” your scene with flowers or fruit or other items – this takes the attention away from your ceramic piece.


p<>{color:#1C1C1C;}. If there are attractive details, take a clear, close-up photograph of the details. For instance, if you are a seamstress, you may want to take close up detail photographs of a particular fabric pattern or bit of hand-needlework.


p<>{color:#1C1C1C;}. Some sellers like to use a photograph application that frames or outlines the picture prior to placing it in the listing. This can be a successful device, depending on the type of items you are selling.


Drafting Product Descriptions that Work


Most poor product descriptions result from one or the other of these two mistakes: descriptions that are too brief and do you adequately describe the item, or descriptions that are too long and wordy, or read too much like a used automobile advertisement.


The foremost thing to remember about writing your product descriptions is to keep it short while clearly describing the item. It is a good idea to use strong descriptive words, and to have fun with the descriptions as well, while not being overly “cute”.


People eat with their eyes and they also shop on Etsy with them – your photograph is worth a thousand words – customers don’t want to read a dissertation about your product.


Some important things to include is the item’s size, whether or not it is handmade and accurately describe what it is/ is used for. Using a seamstress for an example once more, for instance, the seller would want to include the size of the piece of clothing, including details like length, width, shoulder size, bust size, etc.


Etsy offers a couple of other functions on their listing application that can help you describe your item:


Materials used function : List what kinds of materials your product is made from. For instance- cotton fabric, paint, thread, buttons and other embellishments.


Colors offered function: This function allows you to list the main color of your item for shoppers who are looking for particular items. If you produce items of the same type in several different colors you are able to use this function to list all the colors you offer for the item.


A Word About “Key Words” or “Tags”


Another useful function on the Esty listing application is the tags or key words function. These are words customers might plug into the website’s search engine to find items such as the ones you create and/or sell. This is a great time to think like a customer and determine what types of words would you type into a search engine to find your item?


Use strong, concise words when tagging items. For instance, using the seamstress as an example, she might use key words for a particular dress such as: dress, full-length, red, gypsy, boho, fashion, women’s wear, casual. You may list a dozen key words in this section to help customers find your items.




You will be asked to set up your shipping options next. If you wish, you can set up a shipping profile outlining the details of where and when you ship from, how much you charge and you are willing to ship to. For instance, a United States seller may choose to ship only to the continental United States.


You may want to research charges for in-country and global shipping prior to setting up this function so you do not get any surprises when you go to the post office to ship your packages. If you are using Pay-Pal for your transactions, that site offers some shipping applications to assist you.


The Etsy site will ask you to list where you will ship from, how long it will take you to process the order, where you are willing to ship to, and how much shipping will cost.


If you are going to be selling on a large scale, you may want to talk with your post office about shipping software, weights and measures that are available to you to use for your home business.


The Importance of the “Preview” Function


Now you have described your item and added several great photographs, you’ve used the key word, color and materials used functions and you’re ready to launch your item live on the web, right?


Not quite yet. First, always make sure you preview your listing prior to launching it live on Etsy to catch any errors and to make sure your listing looks and reads exactly like you want it to. Sometimes it’s a good idea to walk away from the computer screen for a moment and come back to preview your listing with fresh eyes.


After you are certain your listing looks perfect, launch your item live to your Etsy shop.

[] Chapter 4 – Handling Your Finances


Keeping track of your finances is one of the most important parts of your Etsy business. By recording your expenses and revenue, you will have an up to date handle on your business finances. You will be able to see what works and what doesn’t for your business, and this information will help you to make continuous improvements that will insure your success, productivity, and maximize your earning potential.


While some people prefer to use a computer program to keep track of expenses and revenue, such as QuickBooks or mobile applications, such as BizXpenseTracker, when you are starting out, you may just want to keep a notebook and record pertinent information. Regardless of which method you choose, keeping your finances organized is an essential part of being a successful Etsy entrepreneur.


Setting Up a Payment Forum


There are several payment options to choose from. Many new Etsy entrepreneurs opt to choose as many as possible, thinking that doing so will improve their chances of making money on their products. While it is nice for customers to have many choices, remember, you will have to keep track of all your revenue options. This is why many online sellers opt to use Pay-Pal for making transactions. Pay-Pal is global, well-known, and secure. You may want to utilize Pay-Pal alone, or to add another way for customers who do not have Internet access to pay, such as by credit card or check. Whatever you decide, this is an important time to think like your customer and offer payment options that are easy to use and accessible to the greatest number of customers.


A Brief Overview of PayPal


Pal-Pal is an e-commerce support application that allows for transfers of money over the Internet. While Pay-Pal does charge its customers a nominal fee to use their services, it also offers many safety and privacy features, and provides excellent customer support for both the buyer and seller.


Deposits into Pay-Pal from your customers can be accessed via a Pay-Pal debit card, or you can simply connect your Pay-Pal account to your business bank account and make transactions via your bank.


It is free and simple to sign up for a Pay-Pal account. Simply to the Pay-Pal site (at www.paypal.com) and register for an account using the simple prompts. It will take a few days for the account to activate, so if you are going to use Pay-Pal as your main way to accept payment in your Etsy shop, you may want to set the Pay-Pal account up at least seven business days in advance of listing items for sale in your shop. This will insure that when customers begin buying, you are ready to take their payments.


Another Pay-Pal plus is that the company will send you a credit card swiper that attaches to your Smart Phone for free, if you request one. This is very handy for artists and crafters who do exhibits and shows as well as selling on Etsy. Regular credit card charges do apply, so please read the card reader information on the Pay-Pal site.


Tracking Your Income and Expenses


Tracking your income and expenses allows you to determine how much money your Etsy shop is making. It is important for you to have a clear picture of revenue versus expenses to determine whether you are on the right track, or if you need to change some things, such as pricing or how much you spend on materials, to better serve your business.


Revenue, or the money you earn selling your product, can be tracked via bank statements, Pay-Pal statements or via your Etsy applications. These online applications make it easy for you to determine your monthly revenue at a moment’s notice.


It is important for you to stay up to date on the tracking of your Etsy business expenses, regardless of whether you choose to use an online or mobile app, computer software, or to track by hand in a journal or ledger.


Here is a short list of expenses you may want to keep track of:


p<>{color:#1C1C1C;}. Cost of materials used to make your product

p<>{color:#1C1C1C;}. Etsy and Pay-Pal fees

p<>{color:#1C1C1C;}. Shipping, copying and mailing

p<>{color:#1C1C1C;}. Bank fees

p<>{color:#1C1C1C;}. Mileage used for your business

p<>{color:#1C1C1C;}. Advertising and promotion fees

p<>{color:#1C1C1C;}. Credit card fees

p<>{color:#1C1C1C;}. Office supplies

p<>{color:#1C1C1C;}. Business telephone

p<>{color:#1C1C1C;}. Equipment

p<>{color:#1C1C1C;}. Software

p<>{color:#1C1C1C;}. Licensing fees

p<>{color:#1C1C1C;}. Professional membership fees

p<>{color:#1C1C1C;}. Magazines and journals pertinent to your business

p<>{color:#1C1C1C;}. Travel

p<>{color:#1C1C1C;}. Parking and tolls

p<>{color:#1C1C1C;}. Storage

p<>{color:#1C1C1C;}. Website design

p<>{color:#1C1C1C;}. Internet services

[] Chapter 5 – Marketing and Promoting Your Etsy Shop


After you set up your Esty shop and list your items, it might be easy to just sit back and wait for customers to find you – but if you want to be a successful seller on Etsy, you will have to spend some time marketing and promoting your shop.


Fortunately, there are several ways to do this that are free and easy, requiring only a bit of your time. One of those ways is using social media sites like Facebook and Twitter to promote your store. It is free to open both Facebook and Twitter accounts, however, each of these do have sales applications you can pay for to increase the number of posts that will be seen by potential customers. Starting with the free applications is a good way to get your feet wet and get to know the ins and outs of these sites, and take time to research the paid applications they offer.


Whenever setting up a social media site, be sure to use the identity you have established for your Etsy shop. That means, make sure to use the banner graphic, avatar and tag line found on your Etsy shop page. This “branding” helps potential customers associate you with your items and your shop.


If you wish, you can do special promotions on your social media sites, such as discounts or give-aways. Everybody loves a great deal, and doing promotions such as this are a great way to lure in new customers.


It is important to consider your target market. These are the potential customers who will be most likely to spend money at your Etsy shop. For instance, if you are selling stuffed animals, you want to market to parents and grandparents.


You may want to invest in some business cards with your shop name and logo on them, a link to your website, social media pages, and your business email address. There are several great business card sites available online that often offers free or low cost business cards to first time buyers. Another option is to design and print your business cards yourself using your home computer and printer. It’s great to have a professional looking card to hand to folks you meet to introduce them to your business and your products.


Always include the web address of your Etsy shop page on all your communications. Most social media pages allow you to provide a link that a potential customer simply has to click on to get to your page.


The Etsy shop has an application available called “search ads”. These are paid advertisements that appear when potential customers enter specific tags or key words into their search engine. (See how important those key words and tags are?)


Whether you use paid advertising, or use free social media sites, you must promote your business to broaden your customer base.


The best advertising of all is a satisfied customer, so make sure your products are shipped quickly and safely, that you offer well-made products, and that you always provide top of the line customer service. Word of mouth customer to customer is the most effective marketing tool of all.

Chapter 6 – Tools and Tips To Help You Keep Your Shop Vibrant

Now that you have your shop up and running, it’s up to you to work hard to keep your shop vibrant and keep customers coming back time and time again. There are several tools and tips you can use to make your shop successful and keep your Etsy business running smoothly.


Keep Your Shop Current


It is important to keep your shop up to date, removing old items or listings as necessary and consistently adding new ones. If you have a lot of items to sell, you may want to rotate items from time to time. Customers who favor your shop may come back to it several times and will get tired of looking at the same pages of items over and over again.


Update information on your site as necessary. Send personal messages to customers you appreciate and offer them special sales. This is a great way to keep them coming back.


Use Free and Low-Cost Internet and Mobile Applications


Technology has come a long way in assisting the Etsy shopkeeper since the website’s inception in 2005! Etsy offers some mobile applications you can install on your cell or Smart Phone so you can manage your Etsy business wherever you are. These applications allow you to manage your finances and listings, and to stay in touch with your customers at a moment’s notice.


There are several other helpful applications and programs available via the Internet at no or low cost.


p<>{color:#1c1c1c;}. Task manager applications that allow you to create checklists that will help you with managing orders, shipping and revenue


p<>{color:#1c1c1c;}. Photo applications that allow you to manipulate photographs, enlarge, shrink and color correct them


p<>{color:#1c1c1c;}. Shipping and postal applications that help you manage your packages and other mail


p<>{color:#1c1c1c;}. Marketing and promotions applications that get your shop in front of thousands of customers


p<>{color:#1c1c1c;}. Free web design sites that allow you to create a website for your shop so customers can learn more about you, your creative process and your products



Now you have the tips and tools you need to set up, manage and market your Etsy shop. By following these step-by-step instructions, you will be able to quickly establish your Etsy business and begin making money with the products you make, or unique items you sell. By investing a little of your time, tracking your finances, and promoting your product, you will become a successful Etsy entrepreneur. Best of luck with your new Etsy business!


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Etsy: Start Your Own Etsy Business Using the Strategies Given and Make Money Eas

Become an Etsy entrepreneur and marketing your art and craft items, supplies and materials, vintage and antique items, and more. If you are an artist, crafter, or simply want to start your own home business selling creative or unique items, Etsy may be the forum you are searching for. This easy to read guide offers a step by step look at how to set up, maintain and run your Etsy business, and how to promote your products to achieve maximum earning potential. This helpful tool gives you a leg up when starting your Etsy shop, and covers all areas of managing an Etsy business from set up to shipping your product out the door. If you have ever thought about starting an Etsy business, this guide will help you every step of the way and give you the confidence you need to go forward and be an online selling success. It’s time for you to get your art and crafts, and other unique items out of your house and in the hands of your potential online customers. Learn how you can be a successful Etsy shop owner, be your own boss, create the products you love and make money doing it.

  • ISBN: 9781310695636
  • Published: 2015-10-13 14:05:12
  • Words: 5624
Etsy: Start Your Own Etsy Business Using the Strategies Given and Make Money Eas Etsy: Start Your Own Etsy Business Using the Strategies Given and Make Money Eas