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Creating Perfect YouTube Annotations and Card

p.

Creating perfect

YouTube

*Annotations and Cards *

-

A

Beginners

Guide

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Chapter 1: Introduction ……………………………………………………………………………………………………3

Chapter 2: Different types of Annotations………………………………………………………………… 4

2.1 Speech BuXbble……………………………………………………………………………………………… 4

2.2 Note…………………………………………………………………………………………………………………….4

2.3 Title…………………………………………………………………………………………………………………….5

2.4 Spotlight……………………………………………………………………………………………………………6

2.5 Label…………………………………………………………………………………………………………………..6

Chapter 3: Customizing Annotations………………………………………………………………………………..7

3.1 Changing the font, colour, size and position……………………………………………..7

3.2 Merch annotations…………………………………………………………………………………………..7

Chapter 4: Cards……………………………………………………………………………………………………………………8

4.1 Adding Cards to your videos………………………………………………………………………….8

4.2 Types of YouTube Cards:…………………………………………………………………………………9

4.2.1. Donation Cards……………………………………………………………………………….9

4.2.2 Channel Cards……………………………………………………………………………….10

4.2.3 Fan funding cards…………………………………………………………………………10

4.2.4 Link Cards……………………………………………………………………………………….11

4.2.4.1 Associated Website Cards ………………………………………..11

4.2.4.2

Crowdfunding

Cards ………………………………………………….12

4.2.4.3

Merchandise

Cards

…………………………………………………….12

4.2.5 Poll Cards ………………………………………………………………………………………13

4.2.6 Video or Playlist Cards ……………………………………………………………….13

4.3 Using Cards effectively – Real world examples to get inspired from Example 1 : Mountain Dew ……………………………………………………………………..14

Example 2 : Cracked ……………………………………………………………………………….15

Example 3: Braproductions ………………………………………………………………….15

Example 4: Choose a different ending ……………………………………………….16

Example 5: Asos ……………………………………………………………………………………….17

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and a whole lot of other things.

Introduction

This guide will show you can use both these

Annotations and cards. Let’s begin with the

features to make your channel better and

definitions of the two:

probably mint some more money :)

YouTube annotations are clickable, custom-

For the uninitiated, here’s how you create an

izable text or images that only appear on the

annotation:

web version of YouTube. Whereas Cards are

preformatted notifications that appear on

• Click on CREATOR STUDIO

both the web version and YouTube’s mobile

• Click VIDEO MANAGER --> VIDEOS

app. Both of them are essentially used to send • Choose your video you want to add your viewers to more of your videos or playlists or if

annotations

you want to cross-promote your website.

• Click ADD ANNOTATIONS

• Click Note or Title or Spotlight or Label During the early days of YouTube when anno-

• Choose your type of annotation --> Write tations were newly introduced, it was never

your customized note

really considered a ‘cool’ tool to use. They

• Choose the size your card

looked uninviting and were mostly used by

• Add your font settings

YouTubers to spam their viewers. That’s why,

• Choose your timing

even professionally made annotations never

• Click Link (optional) – Check the “Link” box looked trustworthy! They didn’t help you link

underneath the “Start” and “End” settings.

to an external website and added absolutely

• Click Apply changes

nothing to increase the visibility of a video. But _ _

[_Opening the Annotations panel – _]

over time, annotations evolved and so did the

YouTubers. With the rise of smartphones and

other handheld devices, a modified and supe-

rior version called Interactive Cards was also

launched by YouTube. Now, thousands of You-

Tubers use these two features creatively and

effectively to earn more money, divert people

to their other videos, raise money for a cause

3

Different types of Annotations

Annotations in YouTube videos are a great way to “have a conversation” with the viewer by including a call-to-action. An annotation is a customized text/image which usually asks the viewer to subscribe to the channel, visit a certain website or check out more videos of that channel. So, annotations are clickable and act like a CTA.

[_ There are 5 types of annotations on YouTube:_]

2.1 Speech Bubble

This type of annotation is used for creating pop-up speech bubbles with text. They can be used to add links to your or someone else’s YouTube video, playlist or a channel.

2.2 Note

This is one of the most commonly used annotations by YouTubers. It looks like a simple square rectangular box and you can enter any text and back link it to your channel page or any video page just like how you do it with speech bubble annotations. Note annotations look more pro-4

fessional and can be used to divert traffic to your personal website or web stores selling your custom merchandise.

2.3 Title

These annotations are used for creating a text overlay to title your video. They’re normally used for branding purposes because they allow you to customize the colour, font, and size of the box.

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2.4 Spotlight

These annotations are used for highlighting areas in a video; when the user moves the mouse over these areas the text you enter will appear. This type of annotation is being used creatively by quite a few top YouTubers. One example that comes right at the top of my head – using it at the end of the video to highlight other similar videos within the channel.

2.5 Label

This type of annotation is used for creating a label to call out and name a specific part of your video. One of the examples: Using it at the end of a music video asking viewers to Replay it.

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Customizing Annotations

3.1 Changing the font, colour, size and position

After setting up your annotations, use the settings underneath the “Add annotation” button to change the font size, colour, or background colour. In terms of size, an annotation covers about 30% of the layer size. After this, you cannot increase the size of your annotations.

3.2 Merch Annotations

This type of annotation is most used by the YouTube channel creators to promote their licenced merchandise from within the videos.

To create Merch annotations, you first need to enable external annotation links:

Navigate to your account Annotations tool.

At the top of the menu you will see a banner that says “Enable your account for external annotation links. * ” --> Click the *Enable button on this banner.

Accept the Terms & Conditions.

Once you do that,

From your Video Manager, click the downwards arrow next to the “Edit” button of the video you want to change, and then click Annotations.

Click the Add annotation button to create a new annotation, or select an existing annotation.

Check the ‘Link’ checkbox to add a retail url, then choose the Merch category in the drop-down menu.

When you’ve placed an approved retailer link and have finished editing your annotation, select [*Save and/or Publish. *]

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Cards

Cards

YouTube Cards are basically like an evolution of annotations. After creators understood the ben-efits and the importance of using annotations, they naturally wanted a version of it which can work across screens and devices; Especially mobile.

Cards let you add interactive elements to your videos which can motivate your viewers to act on your Call To Action (CTA). They include an image, title, link and a CTA. Another great use of Cards is that it runs not only on Pre Recorded videos but also on the Live ones.

4.1 Adding Cards to your videos

Follow these steps to create a Card:

Sign into your account and go to your Video Manager.

Find the video you want to add cards to and select Edit.

In the tab bar at the top, select Cards.

Select Add card and choose what type of card you want.

Next to the type of card you want to add, select Create.

For some link types, select ‘Enable’ to accept the [*Terms & Conditions. *]

Enter the URL where you want viewers to be sent from the card.

Upload an image (.jpg, .gif or .png) or select one of the suggestions from the site if applicable. Ensure that the image size is less than *5MB. *

Edit the title, * call to action, * and any other applicable text to fit in the allowed character count. You can adjust the start time for the card teaser in the timeline below the video.

Select[* Create card. *]

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4.2 Types of YouTube Cards

There are 6 different types of cards:

1.

Donation Cards

2.

Channel Cards

3.

Fan Funding

4.

Link Cards

5.

Poll Cards

6.

Video or Playlist Cards

4.2.1. Donation Cards

These type of cards as of now are available only in the United States. Creators from US who want to fundraise for a U.S. nonprofit organization can raise funds by putting YouTube donation cards on their videos.

Here’s how a Donation Card looks like:

Check out[* this link *] *to know *

*how viewers can donate *

*money. *

*A non profit can apply *

*to Google for Nonprofits *

*through here. *

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4.2.2 Channel Cards

If you want to link to another channel (of yours or someone else’s) that you want your viewers to check out, you can use Channel Cards. For example, you can use this type of card to thank the channel for their contribution to your video or for a general channel recommendation to your viewers.

Here’s how a Channel Card looks like:

4.2.3 Fan funding cards

This type of Cards can be used to let your fans show their support and appreciation for your channel by making a monetary contribution. Many creator use third party services like Patreon

for fan fund raising, but this can be another great source.

However; to use Fan Funding Cards, your video should pass the eligibility criteria:

Your account needs to be in good standing

You should have verified your account by phone

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If you’re a part of any network, your network should have enabled Fan Funding

You should have an approved AdSense account linked to your YouTube account

You should be from – Australia, Japan, Mexico or the United States Here’s how a Fan Funding Card looks like:

4.2.4 Link Cards

There are 3 different types of Link Cards:

Associated Website Cards

Crowdfunding Cards

Merchandise Cards

4.2.4.1 Associated Website Cards:

You can use this type of Cards when you want to link to your associated website. You should add an associated website to your account to use this card.

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4.2.4.2 Crowdfunding Cards:

Google has a list of approved retailers to which you can link, using this type of cards. If you have a creative project which can be bought through one of these retailer sites, this is the right type

of Cards for you. Click here to check out the list of Google approved retailers.

Here’s how a Crowdfunding Card looks like:

4.2.4.3 Merchandise Cards:

If you want to sell your merchandise listed on any of the approved retailer sites, you can use this

type of cards. However, do note that merchandise cards linking to iTunes won’t be shown on Android devices, since iTunes isn’t supported on the platform.

Here’s how a Merchandise Card looks like:

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4.2.5 Poll Cards

Increasing engagement with viewers is something that every creator wants to do on YouTube.

Creating polls is one of the useful ways of doing it. Just like how popular Twitter personalities use the Poll option on the platform, using this type of cards, you can hold polls for your viewers.

This can be very useful for News and Politics related videos where you want to capture your viewer sentiments.

4.2.6 Video or Playlist Cards

If you want to link to another video or a playlist on YouTube that your viewers might be interested in, use this type of cards. You can also link to a specific time in a video or to an individual video in a playlist by entering a video or playlist URL directly.

Here’s how a Playlist Card looks like:

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4.3: Using Cards effectively

Real world examples to get inspired

Annotations and cards can do a lot for any YouTube channel. But using them creatively to drive results can be a little tough without inspiration. That’s why we’ve listed down some real world examples of how some YouTube channels use them effectively: Ex 1 Mountain Dew

I think Mountain Dew’s video commercial Come Alive promoting its beverage Kickstart, is one of the best examples for the perfect utilization of the Cards and Annotations feature of YouTube.

The video uses multiple elements to increase audience engagement – A playlist card, creative Spotlight annotation usage and a channel watermark: 14

Ex 2 Cracked

Using annotations in your channel’s trailer can be a great way to drive subscriptions. However, you’ve got to ensure that the trailer is clever/witty/funny or informative like the one that Cracked has. Unless you have an engaging trailer, using annotations in it can be useless since a substantially low number of people (those who’re really interested in knowing more about the channel) go to a channel’s page.

Once they’re in the channel’s page, most often, they’ll not watch the video in fullscreen mode.

Here’s how Cracked uses a Spotlight annotation highlighting Subscribe today! which blinks, at-tracting the viewer’s attention:

Ex 3 Choose a different ending

Back in 2009, UK Police worked with the government’s marketing and communications agency

COI (Central Office of Information) to release a hard hitting video campaign to curb street vio-lence.

The interactive video series comprises of videos which are around 1 minute in length and at the 15

end of each video, the viewer can decide what happens in the next video. This is a great example to showcase how annotations can be used in creative storytelling: Ex 4 Braproductions

In this review video, Braproductions uses Note Annotations creatively to direct viewers to specific segments within the 15 minute long video. Whenever your video is a bit long, this annotation can really come in handy to avoid viewer drop offs.

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The same video also uses Merchandise Cards very effectively: Ex 5

Asos

Another great example to showcase the use of annotations is the interactive Color Control video by Asos. In this video, you can change the overall color theme of the interiors of the studio and the colors of the dresses of the models in the video, by clicking on the colored Note annotations at the top.

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Written by

Aravinda Holla Akshay Chandra

Product Marketing Manager

Content Specialist

An online junky who

Pop culture, art and

can’t get enough of

jazz is how I define my

memes, movies and

intrests. I am a proud

music. I’m a product

alumni of S.I.M.C

marketing specialist

(Pune) and currently

at Vidooly.

working for Vidooly.

18

Vidooly is a cloud based tool that can

help you optimize your YouTube channel

and get more views and subscribers.

[*Try it out today! *]

19


Creating Perfect YouTube Annotations and Card

YouTube annotations are the call to action (CTA) buttons on your video that drives more engagement & watches time.Now help your viewers to complete tasks such as subscribe your channel, watch other videos, and much more. This comprehensive Guide covers, How to use different types of Annotations and Cards How to customize Annotations and Cards How to add cards to your videos Real world examples who used Annotations and Cards

  • ISBN: 9781370785605
  • Author: akshay
  • Published: 2016-08-29 09:05:09
  • Words: 2340
Creating Perfect YouTube Annotations and Card Creating Perfect YouTube Annotations and Card