But with the new product…
2017, Shakespir Edition
In a restaurant you sell fried fish. Protectionism of fried fish become tradition and end. If with fried fish oblige customers. You adapt to the market and sell meat if the market changes and customers want the meat. But with the new product the market you do. What you do you use. You begin to offer in the restaurant a plate of 30 fish cleaned without bones, 30 different tastes. In this case you do not defend the fried fish but you attack the market and the competition with new knowledge and a new product. Making the market with a new product and exploit this market. Prior to eat 30 different types of fish , client had to go to the restaurant 30 times. Plate of 30 fish. 30 different flavors in one day. It is an absolute and global innovation . You are the first. In spite of the price you had courage to make this dream dish. That there was not yet on the market and there was not even the market. You have caused a new global market and now it is only to make the most. How do you innovate? The knowledge is the basis for the imagination, you have to imagine. Connect together or take anything away. You know the global market; what to propose in London? You are global, it is like being in London, you can not be provincial. It is a global competition, you must wake up, no time for anything else. And where is your enthusiasm? Ambition. You invent new flavors with your knowledge of the food. YOU THE NUMBER ONE, IS YOUR NEW MENTALITY. Let the center of the world, you invent new tastes of the market, you provoke. Now the franchise, such as Big, conquer the world’s cities. You now must immagine, you are in a spaceship far, and you are our chef, eat, drink, garlic, salt, lemon, your talent please, for us aliens, your imagination, discover something for us. A garlic drink, could invent, chef? Unsweetened. When you come back from the imagination on Earth is perhaps this was your turn, believe us, you have cooked for aliens on a spaceship, with your maximum, your talent, now you offer to the market this food invented by you, it works.