Book Selling for Authors
7 Essential Steps To A Bestselling Novel
London, United Kingdom
Also by Paula Wynne
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Writers’ Resource Series
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101 Writers’ Scene Settings
Authors’ Book Marketing Series
[_Book Marketing for Authors: _
Essential Steps for Before, During and After Your Book Launch
Book Promotion for Authors:
How to Grow Your Readers Fan Base With Cross Promotions
_Email Marketing for Authors: _
How To Use Email Marketing To Find New Readers]
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Never, never, never give up
Even though I have a business book following as a newbie to fiction book marketing I had to learn on the hoof. And although I joined an expensive book marketing course, I was disappointed as they focused on strategies for authors with lots of books. Such as having a Reader Magnet free book which I don’t have because so far, I only have 1 novel.
So, I dipped my toes into various places and found the three most valuable things for my own book marketing were getting reviews, cross-promotions with other authors and swapping newsletter slots and email marketing.
I have experience in this area and have built up two businesses with large mailing lists and I was asked to write my two business books for new business owners.
One of them, Pimp My Site, () has a chapter on email marketing so I wrote ‘Email Marketing for Authors’.
Here’s the 7 steps I took for my novel – The Grotto’s Secret – to become a bestseller.
1. Paid Advertising
With all the fuss around about Facebook Ads I dived in, but realized this would cost an arm and a leg because:
A – my click rate was too high and
B – every penny I spent was only advertising one book
Whereas if I had a few books I would get back list sales from each advert. So, I decided it would be best to hold off until I have more books. Then I’ll get more value for my money because readers will have 2 or 3 books to buy from each FB Ad rather than 1.
So, I quit! Instead, I looked around for cheaper ways to market my book and how to find free effective routes to market my book.
Next, I tried paid advertising sites. Here’s the results:
Bargain Booksy was the best, but at this stage I was getting more results from cross-promotions and newsletter swaps at no cost. So I gave up on the paid advertising sites.
Also, by this stage I had decided on a pricing strategy - see below - and priced my book at 99c for a trial period. Getting sales of only just under what I paid for the advert gave me a rate of about a dollar a book sale - most were more than a dollar - and with my book at 99c meant the ROI was in minus because I was only on 35% royalty.
2. Book Giveaways
The best thing in my book marketing up to this stage was when I ran Book Bundle Competitions. My first was a thriller giveaway which produced 1200 new readers. Of those subscribers about 980 are still with me and have not unsubscribed.
I tried multi-genre promotions which gave me a few thousand leads.
July Book Bundle resulted in 1700 readers
October Book Bundle resulted in 2000 readers
Christmas Reading Hamper = launches on the 1 Dec
Although some authors don’t step outside their genre. I’ve found my sales have grown despite having readers on my list that read other genres. Lots of readers do cross genres so for me, when I needed to grow my list, I was willing to try.
Granted some readers don’t cross genres and they are probably amongst the ones who have since unsubscribed from my lists. I felt that with a load of good reviews they may try my book, which leads me onto…
I really, really needed reviews, so I asked my new subscribers (and Book Hub’s subscribers from ) who would like to review my book?
I was staggered by 171 requests!
From those, 145 downloaded my book, and I soon had more than 100 reviews, most of which were 5 stars. Some of these readers are now devoted fans and keep asking for more books! This is where I requested reviews for my book:
You can’t win them all, as they say, but the ones who did reviews boosted my book in Amazon’s eyes. They showed my book in the section called “People who bought/viewed this book also viewed these books” and my book was showing up.
They also included my book in their emails. Amazon’s “marketing” of my book, along with my email marketing to my new subscribers from the cross- promotions boosted my daily figures of 5 to 10 sales.
Another activity that was manually painstaking, but worth a small boost in my sales was to post my reviews as images into Facebook reader groups and review groups.
This is when I initially saw my book sales at around 5 a day. Every time a reader shared the post I thanked them. Every time someone commented, I replied. Lots of “elbow grease” for this task, but it helped boost the sales up another notch.
Here’s an example of some of the images I posted.
When I saw the regular sales floating just above the 5 a day mark, I put more work into my email marketing to increase those sales. Here’s how I increased my 5 a day with emailing my lists.
4. My Monthly Newsletters
After my first book launch email I haven’t pushed my book to my subscribers. As I wrote Email Marketing for Authors I subscribed to many author lists. I’m surprised at how many authors just promote their own books in every newsletter without no sharing of other books they’ve read or recommending any new books being launched.
Instead of following them, I opened my list up for authors to advertise their books to my growing reader lists (including Book Hub’s list) and then included my book in the newsletters in different ways.
For example, when I advertise other authors’ free or 99c books, I add mine (.
When I advertise “First Chapter Spotlight” where authors can feature free chapters to get subscribers and sales, I add my free chapters. If the reader loves the book, they will download it when the free chapters’ end so they can find out what happens next. So along with everyone else involved in my newsletters, my book sneaks in each time, but not in a way that is pushy or salesy.
By now my sales were creeping up to ten a day and beyond.
5. Newsletter Swaps
Each time I ran a cross-promotion I asked authors about their genres and mailing list subscriber numbers so I approached authors who looked like a good fit and asked for a newsletter slot swap.
For authors who don’t know this, you do NOT swap subscriber lists. Eeeek, I would NEVER do that! You agree with another author to give them a slot in your newsletter if they do the same for you.
The first few started showed spikes in my sales and so I started asking for more and now I do a few swaps in each newsletter. You could try a site called – free but there’s rumours they may charge in future – or join my Facebook group where I encourage authors to swap newsletter slots:
Even if the swaps were from small lists any small spike in sales bumped my book up the rankings and kept the sales momentum going.
With sales now already around the 15 to 20 a day (remember Amazon is helping me by now to market my books due to my reviews), each newsletter swap boosted my sales to well over 30, sometimes even reaching the 50s.
Newsletter swaps are so important I have started a new service for authors on Book Hub. Newsletter Swap Suggestions will give you monthly suggestions of authors in your genre to ask for a newsletter slot swap.
Receive Newsletter Swap Suggestions here
With the success of my Book Giveaways I got involved in more cross-promotions. If I couldn’t find one that suited me – try this FB group: I ran one of my own; I have a Thriller Book Bundle planned for Jan/Feb along with a Historical Fiction Giveaway and a Paranormal Book Competition.
I now have authors asking me to run genre book bundles for them so if you can’t find a promotion in your genre, and I will set one up when I get enough authors joining. If you want to find out about my cross-promotions, you’ll find all the details here:
If you’d like a copy of my book Cross-Promotion for Authors: How to Grow Your Mailing List With Cross-Promotions and Where To Find Them, find details here:
7. Pricing Strategy
After a few months of seeing little sales, I dropped the price of my book to 99c to attract more readers. I figured that if someone read my book at that price, liked it and gave me a good review it was helping me in the long term.
By having the book at a cost that anyone could afford, even readers on lower or fixed income, the aim was to get lots of sales for a lower-priced book and then increase the price later.
I am yet to do that because I am enjoying having the book in the bestseller list. The way I see as a new author without a well-known name, I’d rather get a lower royalty and more sales than less sales and a higher royalty.
Strangely enough, with this strategy I am earning more money from the book sales than when the book was at a “normal price.”
I suppose you could say my pricing strategy was my “Reader Magnet” because I am attracting new readers not from a free book, but an affordable book. Despite not having a proper “Reader Magnet”, I will run a “Reader Magnet” cross-promotion in the new year to see the results from offering my free chapters. It will help me to continue to get subscribers. All authors signing up send details of the ‘Free Books’ to their mailing lists via their monthly newsletter.
That way we all discover new readers from the combined impact of all the authors mailing the promotion details to their mailing lists. An ideal way to capture new leads and grow your mailing list! Find out what other authors have had in the link below.
So, it flowed along like this:
More Book Marketing for Authors
Here is some info on my other books in this Book Marketing for Authors’ Series, which may help you with your book marketing.
Book Marketing for Authors
Book Marketing for Authors: Essential Steps for Before, During and After Your Book Launch
The Book Marketing world is flooded with lots of noise from successful authors and publishers. Most new authors dipping their toes in this world are daunted and scared. It’s mind-boggling trying to figure out what to do first and next and after that.
After I worked my way through the book marketing maze to get my first novel into the bestselling charts without huge injections of money, I wrote this book to guide new authors (and established authors who still struggle with the complexities of book marketing) through each step of book marketing during the book writing and launch process.
It’s exciting. Daunting. Nerve-wracking. Nail-biting. Time-consuming. All of that, but so worth it when you see your novel making enough sales to hit the paid bestselling charts.
How This Guide Will Help You
Book Marketing Before, During and After Your Book Launch has been set up in a chronical order for you to know what you should be doing before, during and after your launch your books.
No matter where you are in your book marketing campaigns, you can dip in and out of the different sections and chapters of Book Marketing Before, During and After A Book Launch.
It’s a resource book that will come in handy at any stage of your Self-Publishing career.
There’s a lot of book marketing activities that you can do for free and set up quickly. Others may take longer and over time you can set them up and get them done. Most importantly, this book will help new authors get up to speed on what they should be doing LONG BEFORE their book is finished.
To make it easy to follow and to show you how many activities you can be doing (but not to scare you), the book is laid out in sections of activities to do before, during and after your book launch. All the steps are simple enough for you to manage yourself.
The Book Marketing Before, During and After Your Book Launch will show you:
• What to do while you’re writing your book
• How to set up various book marketing activities you’ll need at the various stages of marketing your book
• How to build a list of reader subscribers long before your book is ready
• What do to when you launch your book
• How to get a buzz going among your new subscribers
• How to tap into Amazon so they help you market your book
• How to work with other authors to find new readers
• How to engage with these new readers so they tell others about your book
• How to keep the sales momentum going and get into the bestseller charts
As part of the Authors’ Book Marketing Series, Book Marketing Before, During and After Your Book Launch will explain all the steps needed to make your book a success, from the day you start writing!
Email Marketing For Authors
Email Marketing for Authors: How To Use Email Marketing To Find New Readers.
Email Marketing for Authors is the essential guide to online marketing ~ emarketing your book.
Email marketing is one of the most important aspects of marketing a book!
It’s the quickest, most efficient and cost-effective way to deliver your book marketing messages directly to your readers and to get them to engage with you as an author.
As a new author or a writer waiting to self-publish your books, this guide will get you set up, and emailing within a day. It will show you how to start email list building and engage with potential readers of your books. In fact, anyone who needs to learn email marketing can use this guide to get set up and begin email marketing their products or services. That goes for authors, freelancers, artists, professional service providers and entrepreneurs. Insert your product where ‘book’s are mentioned and you have a step-by-step guide to learning about email marketing.
Email Marketing Benefits
The benefits of using email marketing for promoting your books:
1. It’s instant and gets into your reader’s inbox in seconds after you hit send
2. You’re able to build a rapport with them with your personal journey to writing books they will love
3. If you get your messaging right, they’ll share your news and thus your books with their friends. Readers want to connect with authors they like. They want to hear more about you and your writing, and especially when news about the next book will hit their inbox.
Email Marketing for Authors will show you:
• What’s email marketing and how authors will benefit
• How to set up an email marketing account
• How to prepare email marketing messages
• Email permissions and legal compliance
• Where to feature your sign-up links to get new reader subscribers
• Lots of ideas for building your email marketing list
• How to run stylish email marketing campaigns
• How to sell books through email marketing without spamming your readers
• How to retain your subscribers and keep them engaged with your email marketing messages
Book Promotion For Authors
Book Promotion for Authors: How To Grow Your Readers Fan Base With Cross Promotions.
Next to Email marketing, participating in Author Cross Promotions is one of the most important aspects of marketing a book!
It will help you find new readers and build an email list of readers quicker than waiting for a reader to stumble upon your book.
Without a big publishing marketing machine behind you or a wallet of money to fund ongoing expensive advertising campaigns, such as Facebook Advertising and other book marketing services, you need to find resources that offer value to your book marketing campaigns. Or preferably free book marketing services so you can keep your budget for essential things like editing your book, formatting and book cover design.
Cross Promotions and Newsletter Swaps are critical pieces of the book marketing puzzle that will eventually give your book traction, show sales, gain reviews and bump your book into the paid bestseller charts.
After my first novel was published I quickly realised the fastest way to get readers who would be interested in reading my novel was to team up with other authors. Not for them to market my book. But for me to share and collaborate with them to market our respective books.
This snowballed into my ‘Joint Mailing Promotion Program for Authors’ that has helped hundreds of authors get the word out about their books.
Book Promotion for Authors will walk you through
• What is a cross promotion
• Why you should do cross promotions
• How to use them in your book marketing campaigns
• The dos and don’ts of working with other authors
• Types of cross promotions
• And … where to find them!
As part of the Authors’ Book Marketing Series, this cross promotion guide will show you how to run cross promotions to increase book sales.
Book Hub Facebook Group:
Add your books to Book Hub: – every new reader who subscribes to the Book Hub list gets an email with all new books added to the site, a link to all 99c books and a link to all free books. So, it is worth showcasing your books at no cost apart from five minutes of your time.
Join this group to retweet and share books:
Try this FB group:
Advertise a free or 99c book:
Swap newsletter slots:
Receive Newsletter Swap Suggestions:
This is where I requested reviews for my book:
You’ll find the details for my next cross- promotions here:
My Authors Book Marketing Series:
*The End *
Book Selling for Authors
If you enjoyed reading Book Selling for Authors, and found it of value to your own book marketing, please take a moment to share your thoughts with a review on Amazon. It doesn’t have to be glowing, only genuine and fair. All you need to do is click the review link on this book’s page. Thank you for your support.
Read on for more books by this author, acknowledgements, notes and bonus materials.
Book Marketing Series
Book Marketing for Authors: Essential Steps for Before, During and After Your Book Launch
Book Promotion for Authors: How To Grow Your Readers’ Fan Base With Cross Promotions
Email Marketing For Authors: How To Use Email Marketing To Find New Readers
Check the series:
Writers’ Resource Series
Pimp My Fiction: Write A Bestselling Novel By Learning Powerful Writing Techniques
A~Z Writers’ Character Quirks: Writers’ A~Z of
Behaviours, Foibles, Habits, Mannerisms & Quirks for Writers to Create Fictional Characters
101 Writers’ Scene Settings: Unique Location Ideas &
Sensory Details for Writers to Create Vivid Scene Settings
Check the series:
1. Pick up your FREE copy of Pimp My Fiction:
2. Free chapters of 101 Writers’ Scene Settings and A~Z Writers’ Character Quirks:
3. Free chapters of 101 Writers’ Scene Settings and A~Z Writers’ Character Quirks:
About The Author
Paula’s initial career was as an award-winning publicist, marketer and freelance writer. When Paula and her husband, Ken Sheridan, moved to Guadalhorce Valley in Andalusia, Spain, the view from her new home took her breath away and gave birth to the fictional location for The Grotto’s Secret, her first novel. Paula applied all her experience and marketing skills to the novel which became a bestseller.
As well as working on the next title in her fiction series, Paula now focuses her expertise on helping other authors to be successful. She created a “Joint Mailing Promotion Program for Authors” that has helped hundreds of authors get the word out about their books.
Paula’s also written a series of Writers’ Resource Guides: Pimp My Fiction, 101 Writers’ Scene Settings and A~Z Writers’ Character Quirks. Paula’s two business books are: Create A Successful Website and Pimp My Site. She is the editor of Book Hub Online and iHubbub’s home business magazine.
When she is not “head-down” focusing on writing, Paula also speaks at seminars and through media outlets across the UK, including BBC Radio, Sky News, The Independent, The Guardian, Red Magazine and Start Your Own Business. She’s been featured on numerous TV Show including the morning breakfast shows.
Book Selling for Authors: 7 Essential Steps To A Bestselling Novel There is so much information about Book Marketing which makes it daunting and scary for new authors and writers still writing their novels. It's mind-boggling trying to figure out what to do first and next and after that. Finding out what book marketing activities works and what is a waste of time and money can be costly for authors. After I worked my way through the book marketing maze to get my first novel into the bestselling charts without huge injections of money, I wrote this book to guide writers, new authors and established authors (who may struggle with the complexities of book marketing) through the book marketing maze without the need for big book marketing budgets. There’s a lot of book marketing activities that you can do for free and set up quickly. Book Selling for Authors will explain: • Paid advertising and why you don't have to go down that route • How to build a list of reader subscribers who will buy your book • How to find readers with competitions and cross promotions • How to tap into Amazon with lots of reviews so they help you market your book • How to work with other authors to find new readers • How to engage with these new readers so they tell others about your book • How to set a pricing strategy to get into the paid bestseller charts As part of the Authors’ Book Marketing Series, Book Selling for Authors will give you the vital steps needed to get your book into the PAID bestseller charts!