An Introduction to Money Blog
Learn How To Earn Significant Income Online With A Simple Wordpress Blog
Copyright © 2016 Nathaniell Brenes
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission in writing of the publisher, except in the case
of brief quotations embodied in a book review.
TABLE OF CONTENTS
CHAPTER ONE – Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Learning How To Make Money Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3
Who This Book Is For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Who This Book Is Not For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
My Story . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Why Write A Book? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
CHAPTER TWO – Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
Big Picture Stuff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Preview + FAQ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Chapter 2 Summary + Tasks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
CHAPTER THREE – Picking A Topic For Your Business . . . . . . . . . . . . . .20
What Is A Niche? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Why Do We Need A Niche? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
My Stance On Competition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
What You Need To Know About Traffic . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
Passion VS Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Fear of Choosing The Wrong Niche . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Big Mistakes To Watch Out For . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Chapter 3 Summary + Tasks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
CHAPTER FOUR – Affiliate Program Research . . . . . . . . . . . . . . . . . . . . .40
Just Looking… . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Commissions + Cookies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
High Ticket Items . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43
Active Affiliate Managers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Product Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
Chapter 4 Summary + Tasks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47
Le**arning Ho**w To Mak**e Mone**y Online
After five years of learning online marketing and teaching newbies to start their online businesses, I’ve developed a habit of delivering information efficiently, without fluff. On paper, that sounds great. But in reality, it can read kind of dry, and it doesn’t really get your blood pumping with excitement.
I will admit, that when it comes to the finesse of motivation, I am not very talented. So expect what you read in the following pages to be very practical, straightforward advice and instructions on how to start your business.
However, I wanted to take a few short paragraphs to really explain to you the incredible potential of making money online.
Most of us work a “normal” job. We get up in the morning, go to work,
come home at the end of the day, and collect a paycheck at the end of the week or month. We get paid by the hour, and if we work the same job for a decade, we might see our financial situation improve only slightly over time.
The world of owning an online business is something completely different, and very unique opportunity.
While a typical brick and mortar business will cost you a few hundred thousand dollars to start up, and require the knowhow of hiring staff, dealing with permits, and whatever else goes along with that, starting an online business requires
none of that.
You can start your business on an $11 domain name and run it 100% by yourself in your free time.
If you start coffee shop and don’t open up shop one day, you make $0. If you don’t log into your website one day, it still makes the same amount of money as yesterday. Since you’re not paying rent, and not paying staff, your expenses are going to be extremely low. $100 earned is $100 in your pocket.
With regards to income, growth can be exponential in a short period of time.
I made $4000 in my first year of starting an online business. No, that’s not
a full time income, and not enough to support anybody for a full year, let alone an entire family. But break that down month by month, and you may see $200 earned in June, $500 earned in July, $1000 earned in August, and so on.
That kind of income growth in the offline business world is unheard of. Even if you do experience massive growth offline, you have to expand to new facilities, hire more staff, or pay people to work longer.
Even if your website quadruples income over a year, it’s basically still a single unit that you can manage yourself.
So what we have is a type of business that is low cost, easy to manage, and has massive income potential.
There are many methods of earning money online, and in this book you are going to learn the one that has produced incredible results for me. Getting profitable won’t be a cakewalk, but being successful online is possible for anyone.
I hope you enjoy learning how to start your first online business!
Who This Bo**ok Is For
If I’ve learned anything over the past 4 years building profitable websites it’s that you need to define your audience. So let me tell you who this book was written for, who is going to benefit most from reading it, and how.
For The Complete Newbie, Motivated Learner
If you have never attempted to build a website before, and don’t have any idea how someone could actually make money online, then this book is going to open your eyes some amazing possibilities. I’ve written it with newbies in mind, and will try to explain everything in detail, along with analogies and even some links to videos to SHOW you how to do some of the things I talk about.
However, keep this in mind: there are limitations to what I can do in an ebook. I can’t reach out through these pages and move your hands for you or fix
the problems you’ll run into. The path to making money is long and winding, and you will probably need to reach out to other resources to fill in some of the blanks along the way. Still, I’ll do my best to give you everything you need right here in these pages.
For The Jaded Marketer Still Not Earning
There are many marketers out there that have been following gurus and false prophets for YEARS and still haven’t found a way to “go full time”. For you guys, it’s time to simplify. Get rid of that SEO software and backlink generating plugin. Unsubscribe from the serial Clickbank promoter and WSO hype-man.
True, you can earn money in 100 different ways online. Chances are, you’ve tried a few and failed. I won’t speculate on your reason for failure, but this book
is about getting back to the basics.
Learn how ONE guy earns money online through Wordpress blogs, without any fancy cheats or loopholes. You will be surprised at how little I do in terms of SEO, and how I try to play within Google’s rules, rather than break them with sneaky tricks. If you un-learn some of the SEO voodoo and start trying to help people, you’ll be on your way to starting a strong foundation to your online business.
Some of you will scoff at these methods and say that the system is rigged. “Yeah yeah, I’ve already tried that and didn’t make anything!” Please read with an open mind and understand that these methods can work if you make them work. I think by cutting the fat, and following a philosophy of less-is-more,
you can get your business moving in the right direction.
Who This Bo**ok Is Not For
Not for Someone Looking for a Job or Quick Money
Sorry bro or bro-ette. Money is not going to come quickly using this method.
It took me 3 months to make my first $5, and 6 months to start making regular sales. But that’s after building 10+ failed websites over that period of time. Yeah, I’m kind of a dummy, but for what I lack in brains, I make up for with persistence.
But even if you work hard, are you willing to grind for 6 months while earning
$0 from your effort? This is not a job where you work 6 hours and get paid for
I worked on my most recent affiliate website from Feb 2012 to June 2012 without making a single sale. I struggled with traffic, rank, and getting people to actually care about what I was writing. It was frustrating, and resulted in earning
no money from hundreds of man-hours building.
This morning, March 24, 2015 that same website has already earned me over
$500 and it’s not even 10:00AM. It took a long time to reach this point, but I’m glad I put in those non-profit months in the beginning. If you aren’t willing
to put in the work despite no guarantee of profit, then you are in the wrong business.
Not For Someone That “just wants” Some Passive Income The idea of passive income has been warped by hyped product advertising feeding into the desire of everyone for easy money. I get emails weekly from folks that are “just looking for some passive income”, as if it could be found and acquired by asking around.
Anyone who enjoys money in the bank with without trading hours of work
for an hourly wage has put a ton of work in the back-end to build it up that far.
Do I wake up to an extra $1000 in the bank some mornings? Yeah, but I have been grinding away at my business for almost 5 years now, spending countless hours trying to build, grow, and expand.
I have more than a few failed projects. Some were simply wasted money
on outsourcing jobs it turns out I didn’t need (details in later on), and some are just wasting my own man hours doing things that I didn’t really need to do.
The point I’m trying to make is that my “passive income” didn’t come from being passive. If you take a casual approach to your business, you are going to get
a casual ROI, which usually means $0.
OK, rant over, so let’s move on.
Just a little background on me first, then we’ll move into how I got started and found success online.
I grew up in California, in a little redneck town called Atwater. After high school, I was fed up with school and wanted to do some traveling in Europe. A Czech foreign exchange student offered to allow me and my other buddy to use her house as “home base” while we traveled for the next year. We could earn money as private English tutors in our downtime.
Surprisingly, an 18 year old with a scraggly young-man’s goatee and a dirty set
of dreadlocks was able to find plenty of English teaching jobs in Prague, and even became a preschool teacher. In fact, I “taught” preschool for about 4 years, which mostly included playing guitar for the morning songs and telling everyone how great their pictures were.
After 5 years living in Prague I wanted to challenge myself and possibly open
up some job opportunities by moving to China and learning Mandarin. So that’s what I did.
I kept teaching English, though to older kids, for the next two years. I planned
on being in China for a while, and possibly settling down there. English teaching jobs paid alright, but provided no kind of savings that I could take back
to the US if I was ever forced to move out. The communist government there controls everything, and loves to use foreigners as a scapegoat for all their societal ills.
So as part of a backup plan, I wanted to look into how I could earn money online and create a nest egg of US dollars in case the **** hit the fan and I had to come back to the US.
I almost bought into an MLM scam called PeopleString (now defunct), and attempted to buy one other product, but my credit card was declined. I’m a cautious buyer, but spent many nights sucked into those 20 minute videos talking about how financial freedom was just a click away.
Eventually I found my way to a legitimate affiliate marketing training center
and started building my first website. I built a few free blogs on Wordpress.com and Blogger, and eventually bought a .info domain.
More than twenty incomplete and failed .info domains later, one rose out of the ashes as my first success. Being in China, I had inside knowledge into the VPN scene and started making some sales with my website unblockfacebookinchina.info. It’s still making money to this day despite all the abuse I’ve put it through during the last five years.
A few months later I wanted to broaden my reach in the VPN scene and started mrvpn.com. Back when article directories and backlinks were “legit”, I pushed that sucker up to 1000 visits a day in just a few months, and started earning
over $10,000 per month in VPN sales alone. NOTE: That was net income,
not gross sales.
Then came the massive Penguin update in April 2012, and it bombed my site down to fewer than 100 visits per day. My income was cut in half over just a few weeks, and I entered a period of deep depression. It was tough being on top of the world, then feeling like I had the rug pulled from under me.
I had no one to blame but myself.
Though it started out as a pity party, feeling like I’d been cheated, I eventually realized that if I did it once, I could do it again. After spending the next
12 months cleaning up the content and links for ALL of my websites, and recovering most of my previous income, I started , a blog about making money online through affiliate marketing, as I do it.
Most recently, I’ve started a website about craft beer and homebrewing which
is a passion of mine. It’s not hugely profitable yet, and has only earned a little over
$800 since its inception last year, but is more of a slow-cooking project for me.
For ANY websites I build now, I no longer invest time in backlinks
or complicated SEO strategies. I focus on content creation and user engagement, and it’s working for me.
I currently work from home, whatever “full time” means. People are curious I’m sure, to know how much I make, but I don’t like to talk about how much exactly.
I support myself, my hobbies, and have money to save and invest. Any more detail than that isn’t really necessary to understand that I actually know how to make money with the methods I’m showing you here.
I own about 40 websites, but only about 20 of them make money,
with the majority of earnings coming from 3-5 sites. You do not need
to have a huge portfolio of websites to earn an income that can support the typical American family. You only need one website to achieve that.
I just happened to have that many websites because I’ve done a lot of failed projects over the years, and had time to build more than one successful business, then set it on ‘maintenance mode’ rather than ‘growth mode’.
With this book I hope to help you avoid the mistakes of my past and benefit from the things I’ve learned with my new business ventures. I hope you enjoy the book and are able to implement what you learn to start your own profitable website on something that you are passionate about!
Wh**y Writ**e A *Bo*ok?
If you are following my website, or have seen some of my training modules on YouTube, you might be asking yourself, “Why write it all over again
in a book?”
To be honest, there are three main things I hope to accomplish here.
1. I hope to reach a new audience. Expanding away from the typical blog and YouTube channel means I get to reach out to a completely new group of people that might not have otherwise found me.
2. I hope to challenge myself. Venturing into the world of ebooks and self publishing is something I’ve never done before. Whether
or not it’s a profitable venture, I’ll still learn a lot that I know I can use to grow my business and possibly help someone else down the road. A lot of people who are interested in making money online want
to do it by publishing ebooks or digital info products, and having personal experience means I can give rock-solid advice.
3. I want to create a resource that is going to be a way cheaper, way better alternative to anything else out there. For any kind
of mentorship or membership you are going to pay between $30-$200 per month. Most legit training courses (without support) are going
to cost $50-$100. Actually, some courses can cost you $2000-$25,000 dollars (not even exaggerating).
Plus, frankly, the majority of people writing Kindle books are doing either outsourcing the content or regurgitating what they “heard” rather than what they’ve actually done. This is going to be book about techniques that I have personally used to make money – not just something I read about and think has some good potential!
So I hope to find a balance of creating an inexpensive product with good information that someone can actually use as the first building block
to the foundation of their affiliate website.
Big Pi**cture Stuff
One thing I’ve always hated about online business products is that they assume you know a lot of information, or assume that you’re ‘savvy’ to some things about the industry. I remember the first product I tried to get involved in just kept repeating “grow your business” over and over again.
I emailed the owner and said, “I don’t have a business, so how do I start one using your product?”
Luckily he never emailed me back, and I became frustrated and didn’t end up buying his junk. The program he was promoting is now defunct.
So let’s take a look at what type of business you will actually be building here
with some BIG PICTURE ideas before we dig into the details of how you can start your own online business and make money with affiliate marketing.
1. You will be building a website. More specifically, you will be building a blog style website. This means that you are going to have a few core pages to your website, but you will be updating it with new articles to your website on
a weekly basis.
2. This website is going to be an “authority” in a “niche”. That means we are going to develop a highly respected resource for information on a very specific topic. The topic you choose is part of the initial phases which I’ll discuss later. If you don’t have any genius ideas right now of what to make your business about,
3. This website is NOT going to be a virtual mall or Amazon clone! We are not going to simply list products with pictures and some feature blurbs. It’s important that you bring unique value to the table for any business. In the case of building an affiliate blog, the value we provide is information, also called “content”.
How to do research and write content will be covered in this book.
4. By posting unique, insightful information on our website in these articles,
or “blog posts”, we are able to drive traffic to our site for free via search engines. People look for information online. Our website contains that information.
That’s how they land on our website, and those visitors are collectively called “traffic”.
5. Some articles they find on our site contain links to other websites selling products. By affiliating ourselves (or partnering up) with companies and directing traffic to those websites, we can make commissions for each product sold. How to find these companies, add links, etc is all discussed later on in this book.
Here’s what the process of making money with a blog and affiliate marketing looks like:
1. You do some research to find out what information people are looking for
2. You write an article about this topic and publish it to your website
3. The next time someone searches that topic, your website turns up
4. Your post points them to an appropriate product recommendation
5. They buy that product through a vendor’s website you linked to
6. You make a portion of that sale
7. You then scale this over time, with more articles and more products
Remember! Our goal is not to be sneaky and just slip into the first page of Google to ‘intercept’ clicks and make sales of stuff people are already intending to buy. Our goal is to provide some kind of unique insight that helps a person decide
if a product is right for them to buy.
Sometimes it’s not so black and white. Not everything on your website will be “Yes, buy this” or “No, don’t buy this”. There’s a certain amount of finesse that can be used to make affiliate sales through writing content. But in general, remember that our goal is to create a unique resource of information that can help people make more informed buying decisions.
Pr**evie**w + FA**Q
Preview: What To Expect From This Book
Before getting started, it’s important to have a general idea of where you’re going. Let’s take a look at what we’re going to cover in the book (not correlating
to chapters, but pretty close).
1. How to pick a topic for your site
2. How to get your website live
3. What to write in the core pages of your site
4. How to find what topics people are searching for
5. How to write an article that covers those topics
6. How to get your articles found in search engines
7. How to find companies to partner with
8. How to write reviews
9. How to make sales from the traffic on your site
10. Basic ins-and-outs of social media and how it relates to your website
11. Basic outsourcing
12. Setting long term goals for success
Oh, one more thing. At the end of each chapter I’m going to have a checklist
of a few tasks for you to complete to make sure that you are following along and engaged in the material. You can choose to do these along with the lessons as you read, or you can choose to read through the whole book first, then come back
to the tasks when you are ready to start building.
The advantage of doing it the first way is that you can keep yourself on track and have fun following the lessons, kind of like a workbook. The advantage of doing it the second way is that you get some insight on how the entire process works, and can review the material as you start to take the steps needed ti get
your business rolling.
Making Money Online FAQ
But before we get to that, let’s look at some common questions new affiliate marketers have.
Can you actually make money online?
Yes, I have personally been earning a full time income working solely online for 3 years now. I also know many people that do the same.
How does making money online work?
There are many business models that you can use to earn money online. We’ll be talking about just one in the book, which is specifically building a Wordpress website, writing articles for that website, and promoting products/ services through affiliate programs.
…More details to come!
How much money can you earn?
The earning potential is infinite. The only limitation is related to time management. If you can earn $5, you can scale it to $5 million. The trouble
is efficiently growing your business to include other people doing tasks for you.
There is a limit on how much work one individual can handle, but that will depend on each person’s ability to learn, adapt, and grow.
In a nutshell, you can earn a bunch of money, and how much depends on YOU.
How fast will I start making sales?
It’s impossible to say. Some people get lucky or have some business/ marketing/ web experience and get a sale within their first couple weeks online. Others take years because they work on their sites sporadically and just take longer to absorb the information.
For considerable, reliable profit (not just making sales), I would honestly plan on working at least a year. I earned $4000 in my first year of operation, but sales were sporadic and I couldn’t quit my job yet. By 18 months into it I was earning over $10,000 per month, but still had some income dips ahead of me.
It took me about 3 years to really have stable, diversified income coming in. Everyone’s story is different and comparing yourself to other people is going to be a huge stress factor (I know from experience), so try not to do it.
Do I Need A Website?
Yes. Well, there are ways to make money without a website, but they aren’t any easier. For example, you can start a YouTube channel.
But to make money through affiliate marketing and blogging, as we’re talking about in this book, yes, you definitely need a website.
Do I have to be tech savvy to make money online?
No, but you do need to learn some new skills. Actually, once your initial website is set up, your main ‘work’ is going to be research and writing.
However, doing things like posting pictures to your website, creating links, or troubleshooting website issues are all part of your business. You can work through the problems yourself, or pay someone to fix them for you.
If you’re the type that runs into a problem and wants to smash the computer screen or not touch it for a week, then you are in for a bumpy journey.
That’s not to say that you can’t learn new habits though :)
I started off my business as a total n00b, without a Facebook account and still thinking Hotmail was an awesome email provider. 4 years later I’m editing
my CSS files on the fly via FTP – not that impressive to someone who knows what that is, but it’s pretty cool considering where I started out.
There’s a YouTube video or a written tutorial for just about everything.
Honestly, a really simple website with interesting content can do great.
Having some technical skills can definitely take a good site and make it better, but those skills are not essential to earning money. Learn as you grow your business, and you’ll be fine.
I need to make money fast. Can you show me a faster way?
No. I hate this question because it makes it sound like I’m showing people the slow way on purpose. If there was a faster way, I’d be doing it. Well, OK, paid traffic can be faster but that often leads to expensive advertising budgets and if you are a newbie, your sales pages just aren’t going to convert.
Starting an affiliate website with search engine traffic is definitely a slow route
to earning money online. However, it’s also the cheapest and is the most newbie friendly in terms of allowing you to make mistakes without it costing big bucks. If you create a sales page with paid traffic that doesn’t convert and it could cost you $100’s or $1000’s of dollars in wasted clicks. Make the same mistake with
a poorly written article aiming for search engine traffic and it costs you $0.
If you want the freedom to make cheap mistakes and don’t have at least a few hundreds dollars extra each month to pay for advertising, then welcome to the slow road baby!
Cha**pt**er 2 Summa**ry + Tasks
We are going to be building a blog style website, and getting traffic from search engines. It’s cheap and newbie friendly. It’s also what I know best, and can teach you most efficiently.
Tasks For This Chapter
1. Decide if you are in this for the long haul. If you need money next week or even next month, get a job. Are you committed to making changes to your time management and work habits to learn
a new skill?
2. Prepare yourself to learn something new. Some of the information in this book might confuse you the first time around. If you prepare yourself for a challenge though, you will have a better chance
3. Set aside some time each day to read a little bit in this book. It’s better to learn in bite sized pieces than gorging on information once
in a while.
4. Get excited! You are holding an incredible source of information in your hands right now. After reading this book, you will have the potential to create a significant source online income.
Pick**ing A Topic For Your Business
Wha**t Is A Niche?
A niche is another word for the topic of your website. For the rest of the book I’ll be using the word ‘niche’, so you can become familiar with internet marketing jargon.
A niche is just a group of people that you can categorize in some way. Golf, cooking, fitness, and tech are broad industries, and not what we’re looking for. What specific subcategories of people can you think of in each of those industries? Here are some random niches I thought of off the top of my head.
• improving your golf swing for seniors
• Golf equipment for kids
• paleo cooking & recipes for families
• how to cook for college students
• indoor exercise equipment (people that live far away from gyms or are too busy to go)
• muscle building for women
• fitness gadgets and wearables (people looking for this type of technology)
• Learning games for kids
See how each of those submarkets targets a much more specific audience? There are many ways to drill down from a broad industry to a targeted niche. There are hundreds of niches within the fitness industry alone, and finding one that makes money is simply a matter of finding one interesting enough to you that you follow through with creating the business.
Some possible ways of defining your niche are simply filling in the blanks: [People] who want to . The following examples correspond to the examples above.
• S^^eni^^o^^r^^s w^^h^^o w^^a^^n^^t t^^o i^^m^^pr^^o^^v^^e t^^h^^eir go^^lf s^^w^^i^^n^^g
• Kids who want to learn how to play golf (Or parents that who want to teach their kids golf )
• F^^a^^m^^i^^lies w^^h^^o w^^a^^n^^t t^^o e^^a^^t a pa^^l^^e^^o diet
• College students who want to cook good food on a budget
• P^^e^^o^^p^^le w^^h^^o w^^a^^n^^t t^^o b^^e f^^i^^t c^^a^^n^^’^^t m^^a^^k^^e i^^t t^^o t^^h^^e g^^y^^m
• People with disabilities who want to stay in shape but need special training equipment
• People who like to exercise but live in cold climates and can’t exercise outdoors all year
• Women who want to gain muscle
• Fitness enthusiasts interested in technology, data tracking
• P^^a^^r^^e^^n^^ts w^^h^^o w^^a^^n^^t s^^m^^a^^r^^t k^^i^^d^^s
Which ones make the most money? ANY niche can make money! Many training courses I’ve seen have you do a bunch of research before picking a topic for your website, but this is now how I am going to teach you. Yeah, niche research can
be useful, but it can also be confusing to newbies, meaning lots of people quit right in the beginning because they’re unable to find the perfect idea and get
it right the first time around.
Picking that ‘golden ticket’ niche to make you rich is not what we’re shooting for at this point. We just want to find something that works for
you, as a beginner. If you can make your first dollar in a niche you really enjoy, you can then use the skills you learned from building that business to start another website later on. By then you will have the skills to do research,
test the market, and direct your business with more intent and foresight.
This is exactly what I did. I mentioned that I started out promoting VPNs. It’s something I had decent knowledge about and enjoyed writing about. But I also saw the huge potential in the “make money online” industry, and most recently started a website in that category.
Using what I learned building my previous sites, I was able to grow my new business faster, more efficiently, and more professionally than before. What may have taken me two years before took me one year this time around.
Please don’t stress about whether or not your niche will make money. It will. Any website with traffic can make money!. Keep that in mind, but we’ll dig into that in the traffic section later on in the book.
Wh**y Do We Need A Niche?
Why not create an “Everything about golf ” website instead of targeting something more specific? More topics = more traffic = more money, right?
Yes and no.
Sites like Mashable, Buzzfeed and Lifehacker cover a huge range of topics
and rake in the cash because their “shotgun” strategy. But they have big budgets to hire website developers, writers, and social media managers. These articles are not written by experts, and published just to meet a deadline. The readers
are savvy to this, as demonstrated by some recent articles I read about craft beer on Buzzfeed and Business Insider.
I’m a homebrewer and know quite a bit about craft beer. After reading these articles, I immediately knew that they was not written by someone who knew what they were talking about, and comments on the post reflected
my own feelings.
Buzzfeed and Business insider got what they wanted – their money comes from ad revenue so they just want views, and don’t care if readers like what they see or not. If I hate it and share it with my friends to tell them how stupid it was, these guys still make money!
This is NOT the way to build a trusted brand. I would never buy a ‘how to brew beer at home’ guide from these websites. They need tens of thousands of views to make money from ad revenue on those cheesy articles. As affiliate marketers promoting specific products to a targeted audience, we can make money much more efficiently than the big guys.
The point is, we pick a niche is so that we can develop specialized knowledge on a very specific topic. Knowing a lot about one thing is much better than knowing a little bit about everything. By becoming an expert, or trusted source of information, people will buy stuff through our site based on our recommendations.
Another reason is simply to pare away the competition. You are starting
at ground zero here, with nothing on your website. You’ll also be doing all the work yourself. How can you expect to compete with a website that’s been around for a decade and has 1000’s of articles and loyal fans? You can’t.
So we target a very small audience to make our job more manageable.
The extremely specific articles we write make it easier to rank in search engines, and build traffic slowly over time. Once we start gaining traffic from those low traffic, low competition articles, we can begin to expand into broader topics.
Perhaps the most compelling reason to focus on a specific group of people is so we know who we are talking to!
Let’s look at bodybuilding for example. Though you might think of this as a single group of people, there are actually competing subgroups within this arena.
Some guys want to build muscle mass. They love being the biggest guy at the gym and want nothing but ‘gains’ (slang for gaining muscle mass).
There are other guys that want a ‘cut’ physique, and could care less about size. They want to look good in a tank top and be beach-ready all year long. They don’t care about gains, as long as they get the girls.
If you create a website about bodybuilding, who are you talking to? If you write an article about how to gain weight fast, the beach body guys won’t care. If you write an article about how to lose body fat fast, the muscle dudes will worry about loss of muscle mass.
You could even break it down further to ‘natty’ (natural) or ‘juicing’ (steroids) techniques. Include men vs women, and now we have several possible audiences to target our website to.
• natural bodybuilding gains for men
• safe steroid use for bodybuilding women
• lifting techniques to improve physique
• bodybuilding for strength
How targeted you get depends on your level of interest or expertise in a topic, as well as how big of project you want to take on. It’s also nice to leave yourself some elbow room for growth. Doing something like “freeweight gym exercises for women over 50 to gain strength” might be limiting if you run out of exercise routines to talk about.
But ‘strength training for women over 50’ leaves you possible room to include topics like home gym equipment, supplements, human biology, exercise mentality, and so on.
My St**an**ce On Comp**etition
When deciding on a niche for their business, most people will start to look around at similar websites to see what others are doing. They soon realize that these awesome looking, established websites are going to be their competition, and the fear starts to set it.
“How am I ever going to compete with that?!”
I agree, it’s pretty hard to imagine that you, someone starting with pretty much zero internet marketing skills could outrank and outsell some of the big boys, whether it be Amazon.com or The Huffington Post.
The easiest answer to explain at this point is that you have to start somewhere!
If you don’t start now, at zero, you’ll never get started. The established players may have a lead on you, but remember, they too started out from scratch some years
in the past, and grew to what we see today. In a few years time you will have
a head start on some other newbies just getting started, and probably be happy that they have to work hard to achieve what you have.
The growth process isn’t obvious, but it happens to everyone in every business.
No one starts out on top.
The other portion of that answer is that no one stays in the lead forever.
Many things can happen in the next few years. There are always things happening that shake up the business world, and new opportunities may open up that you never considered before.
One last thing I also want to help you understand is that it doesn’t take that much work to be in the Top 10. To be #1? Yeah, it takes true dedication. But to be just “very good” is achievable just by being consistent over a period of time. If you are careful about the steps you take and focus on creating high quality content that delivers value to your visitors, you will easily outrank 90% of the competition.
The vast majority of people in every industry get lazy or complacent at some point, and that provides an opportunity for hard workers just like you!
No, it’s not always as easy as having the answers written on the wall saying, “Hey, Business X didn’t see this opportunity so now it’s time for you to take advantage of it!”. But the opportunities are always there, and it’s just a matter
of knowing how to identify them as they pop up. Imagine if we lived in a world where established players just never gave up their position and the new guys never had the opportunity to show them up?
Nothing would change in the world of business, ever.
The more difficult thing to explain is that you will learn tactics and become
a savvier business person in the coming months. You might not see things clearly right now, but as you do you research and learn about affiliate marketing, you’ll discover places where competition is extremely low, even in very
For example, weight loss for women is a very competitive niche. Even weight loss for women before weddings is well known as being lucrative and has a lot
of established sites to compete against.
But what if you start targeting even smaller areas that the big guys neglect?
If usatoday.com is ranking for “how to lose weight before a wedding”, what stones have they left unturned? How about these:
• how to lose 10 pounds before my wedding
• how to lose weight fast for a wedding for someone with high blood pressure
• how to lose weight 2 weeks before a wedding
• how to buy a wedding dress if I plan to lose 15 pounds
It just wouldn’t make sense for a site like USA Today to just write these types
of articles over and over again. So they write a generalized 500 word pop article that their audience reads and forgets about. The real meat of research and help for people that actually need to lose that weight can be done by you and put on your site loseweightbeforeawedding.com.
No, you won’t get those big fat juicy rankings right away, but you can build up to that. We start with the scraps, but our day is coming!
One article can bring you 100 visits a day, or 10 articles with 10 visits each for a total 100 visits a day. Same deal.
So I mean to make these points clear.
1. Growth and competitiveness takes time. You’ve got to start somewhere.
2. There are plenty of ways to squeeze your way into any competitive market if you put in the effort
Wha**t You Need To Kno**w About Tr**affic
Another topic that many experts have different ideas about is whether or not you need to look up traffic (and other) stats related to your niche of choice.
My stance is that yes, it can help, but if it’s going to confuse you and keep you from getting started, forget about it and just choose something you are interested in.
I can tell you right now that ‘how to make money online’ is a very lucrative niche. Keep in mind though, if you are not interested in helping people build their business, then it’s a bad idea to go into this industry. Why would you want to trade a job you don’t like, for a business you also don’t like? Why supplement your current income by coming home to a website about something you don’t care about?
Wow, that would suck!
Sure, now you say that you don’t care what you write about as long as it makes money. But what happens when your business isn’t making money? I’d be willing to bet that most people reading this book will need to work on their business for at least 3-6 months before even making their first sale, and maybe a year or more before turning a regular profit.
Are you willing to put in 12 months of work into a business that is not profitable, about a topic that you are not passionate about, let alone interested in?
For me, and for a lot of new online business owners, the first time around is like a trial run. We have to learn the ropes, see how to connect the dots, and then
we can find our ‘big break’ somewhere down the road. What are you worried about?
If you do build a website and find out that traffic isn’t great, it doesn’t mean you can’t make some money from your website.
ANY website can be monetized and profitable. Let’s say that worst case scenario you dedicate 6 months of your life to a website you are completely passionate about. You spend every waking hour building this site to be the most beautiful, most interesting, and most helpful resource in this niche.
But then you find out that traffic isn’t as great as you thought, and you only earn
$100/month from it using general paid advertisements (like Google ads). Oh no, wasted effort, right? Wrong.
Now you can pay someone $25/article and have them publish 2x per month to the site to maintain it. You make $100, spend $50 in outsourcing fees, and pocket the other $50. Now you have a profitable business on your hands that runs by itself basically, and you can start site #2, with more knowledge and foresight.
This time around you have a better idea of some hot markets you want to go into, a good idea of how to get your pages ranked faster and where to target low competition areas of high traffic niches. Instead of taking 6 months to produce
a website that makes $100/month, you take 4 months to create a website that produces $500 a month and still has potential to grow beyond that.
Was your first website a waste? Absolutely not.
This is why I don’t want you to focus on traffic numbers while choosing your niche. Honestly, stuff like that will confuse a lot of you to the point that you won’t even want to get started. Understand that your first website might not be an instant success, and you can always regroup later as you gain more experience. Let’s move on.
Passion VS Profit
I built at least 10 websites before I found the one that really worked for me. Most of them died out because I just couldn’t bring myself to write another damn article about Plants VS Zombies plush toys (one of my first websites).
Yet, here I am spending my Friday night typing away at an ebook I have
no idea if I’ll be able to publish, or if it will make me any money. Even if it does make money, will it be worth the effort? I don’t know, but I do know that I enjoy talking about this stuff, and really want to create a unique product that helps people accomplish the same things I have.
Some folks tell me that they don’t have any interests, and don’t care what they write about as long as it makes money. I call BS on that. Everyone has preferences.
You don’t have to wake up in the morning drooling, unable to hold back the pure passion you feel for the niche you’ve chosen. That’s a bit extreme. Just pick something that you think you might enjoy as opposed to something else that is boring. You like…stuff right? Think about what stuff you could enjoy writing about.
Breakfast is delicious. I could probably make a pretty interesting site about breakfast. How about an old fashioned cocktail website? I don’t know much about them, but they sound pretty interesting.
You don’t have to know everything about your niche right now. It’s not necessary to be an expert at day one. Chances are, most of you are not an “expert”
in anything right now.
If you dedicate 12 months of your life to researching a topic daily, you
WILL become an expert in whatever you choose. So it’s not necessarily that your business will be chosen for you based on what you already know, it’s that YOU will choose your business based on what you want to know more about.
Fe**ar of Cho**osing The Wrong Niche
In 10 Years…
An idea I try to drive home to folks that get stuck in the “I’m afraid to pick the wrong niche” phase is to think about their potential failure and what that means. Consider the worst case scenario, and it might not be as bad
as you imagined.
If all of your websites make $0 for the next full year, lots of people would consider that a failed business venture. Wow. You’re a failure!
But what if after that year you scrap everything and start over. This time you build a website, and it takes you another full year to make your first sale. Slow,
but progress nonetheless. At your 5 year anniversary, you are making regular sales and your business is profitable, allowing you to quit your job and work full time from home.
So fast forward 10 years from today. You have 1 year of utter failure, and 4 years of struggle. Then you have 5 years of working from home, then another couple decades of success ahead of you in the future.
Would it be worth it?
Would you trade 5 years of NON-success for 5 years (plus the future) of success? Most people would.
But for some reason when newbies get started they set unrealistic timeframes of just a few months to “test this thing out” and see if they can make it.
If I had quit at 6 months because I was failing I would not be here today talking to you.
So forget the idea of picking the right or wrong niche, and just pick something that suits you for now. Not right now, because we’ve still got to talk about how to actually pick one in the next section, but I mean pick it by the end
of this chapter.
If you are still concerned about picking the wrong niche because of profitability, or just don’t want to waste your time, here’s another thing to think about. You can always ‘pivot’ later, and change the direction of your site. If you pick a domain correctly, it won’t lock you into a specific niche and you can just tweak
the content as you grow.
For example, a domain like laserprinterreviews.com is going to lock you into laser printer reviews for life. But a domain like mrprintmaster.com can start off
as a laser printer review website but change later. If in a few months you discover that this isn’t your thing, you can tweak to to be broader, more narrow, or head
in a different direction (while still somewhat related to the domain).
For example, you could start reviewing all printers later if you run out of stuff to say about laser printers. Alternatively, you could make a website about how to start a t-shirt company. “Print” fits with t-shirt printing, so no one would think it was weird that your domain is called mrprintmaster.com. You could even go a bit more abstract and do something like small home business advice, with a little printer-man as your logo. Kooky, but fun and still makes sense because small businesses use printers.
I chose the name for my current affiliate marketing website because it had a story behind it. But when I started, I wrote about everything related to making money – real estate investing, stock investing, and passive income. As time went on, I realized I wasn’t that interested
in all those other topics, and just wanted to focus more specifically on affiliate marketing through Wordpress blogs.
I changed direction (pivoted) and no one noticed.
The other thing is that you can always put a project to the side for a while and come back to it later.
Maybe you start a website this month, unsure if it’s really something you are passionate about. Then two months down the road you have your “aha” moment, and have a great idea for a different website. You can put the first on the back- burner and restart it later if you want.
Letting a website stew for a few months isn’t going to harm it, especially
if it’s brand new. Nothing gained, nothing lost. The story might be different if you were generating traffic and revenue from the site, but I have a feeling if that were the case you probably wouldn’t be putting the project on the back-burner!
Big Mist**ak**es To Wa**tch Out For
There are a few common niche-picking mistakes I see, and while making mistakes can be a great learning process, here are two concepts that are simple to understand and avoid.
Don’t Pick A Single Product Without A Niche To Back It Up Sometimes it’s easy to mix up ‘niche’ with ‘product’. Beginners often tell me they want to promote the iPhone 6, or a specific brand of shoe. My response is always
– what happens when iPhone 7 is released or the shoe goes out of style?
The other thing to consider is that you are going to be talking about this product on a weekly, maybe even daily basis. Can you think of enough content to back
iPhone might actually be OK, since there are lots of related topics like app development, games, paid app reviews, and lots of rumors to speculate on.
But if I were to pick something like the Logitech c920 webcam, I might
be screwed. What would I write about week after week on logitechc920webcam. com? Not much…unless…I had a niche to back it up.
So in the case of ‘iPhone’, I could pick a broader niche like app development
or iPhone game reviews. Instead of the Logitech c920, I might create a webcam review site, even something like ‘staying in touch with friends & family overseas’ (the c920 review would be one article on the website). Using the “person who wants to ” example I used before, here’s what those two sites would look like:
1. People interested in buying a webcam
2. Families that want to to use technology to keep in touch
It would be a nightmare for me (personally) to dig into webcam specs every day for the rest of the year, but I could have a fun time reviewing webcams, talking about handwritten letters, teaching Skype to the elderly, or craft ideas that are easy to for kids to send in the mail. Both the webcam review website and
‘staying in touch’ website are interesting ideas for different types of audiences.
Actually, now that I think of it, the second example is a pretty good business idea! You can have that one. I don’t have the time for it right now :)
Don’t Pick A Broad Industry
Some folks go in the opposite direction and say that they want to promote
“everything technology”, or “video games”, or “fashion”.
Actually, video games and fashion are two of my biggest niche pet peeves. I hear them all the time and I really have a hard time thinking of ideas of how to break them down for folks because I just don’t know enough about them.
BUT, we’re going to do it here, right now, in case you were just thinking, “I love video games” in the last chapter. The key here is to break the industry down into “tribes”, identifying groups of people that are different from each other.
For example, someone playing Second Life is way different from someone that’s into vintage video game consoles. Now we have two niches from one industry! Other possible video game niches are:
• immersive video game equipment (gaming chairs, shock controllers, headsets)
• console repair
• indie games
• World of Warcraft
• DOTA 2
• creating gaming mods
NOTE: WoW, Minecraft and DOTA 2 are huge games with massive followings and more than a decade of history behind them. They are very complicated games and I think could stand on their own legs as a separate niche. Need-4-Speed (a racing game) however, I think could not.
There are no doubt more sub-niches that I haven’t thought of. If this is your passion, put on your thinking cap because “game reviews” just isn’t going to cut it.
Honestly, I’m not even going to touch fashion because it’s something I have a hard time with. I’ve seen some people do really good jobs of it, in ways I wouldn’t have thought of. I don’t want to give away their great ideas, but it can be done well
if you think about who you want to be visiting your website.
Let’s talk about something that’s a bit more interesting for me to break down:
• how to train a puppy
• owning small dogs
• organic dog food reviews
• homemade dog treats
• health & nutrition for older dogs
• adopting rescue dogs
• showing specific breeds in competition
And how about one more just to give you an idea of just how many possibilities there are. Lots of people say “tech” or “smartphones” as their niche, but that’s just way too broad. It’s too much competition, and you would kill yourself trying
to write everything about “smartphones”.
• mobile game app development
• app development for small businesses
• fitness technology
• medical technology
• 3d printing
• smart homes
Hopefully these examples have made it clearer how to break down a broad industry into an actual niche. Coupled with last chapter’s advice on how to avoid going too narrow and building yourself into a corner, I think you have a pretty good shot at getting it right the first time around.
Even if not, remember that you can always tweak it as you move forward.
Cha**pt**er 3 Summa**ry + Tasks
We are going to be choosing a topic (niche) for our website that we know something about, or are interested in learning about. The main reasons we do this are to learn specialized knowledge about a specific topic in order to write quality content on the topic, and to reduce the amount of competition our website
It’s also going to help keep us motivated and interested while building our business. A topic too broad means that we won’t have a defined audience, and it will be too much work. A topic too narrow means that we’ll struggle to think of what to write about on a weekly basis. It’s a balancing act,
but it can be refined later on as we grow our business and learn about our audience.
Tasks For This Chapter
1. Pick 3-5 potential niches for yourself
2. Read the chapters on affiliate programs and domains + hosting
before you start buying anything. I know this is a lot of info to take in, but these three sections (niche, affiliates, domain) kind of go
hand in hand
Affilia**te Pr**og**ra**m Resea**rch
I labeled this chapter “research” because we don’t actually need to DO anything other than check stuff out related to affiliate programs right now. It may influence our decision to enter a niche or not.
Technically, you don’t need this step right now. I’ve said it before, and I’ll say it again and again, any website with traffic can be monetized. For newbies, not even thinking about how to make money from your website at this point means you
can focus on more important things like choosing an appropriate topic for yourself.
Do you pick out a job before you go to college? Nope. But you trust that there’s going to be a job out there if you get a good education, right? Same story here. Build a website that gets traffic and there will be some way to make money from it. I don’t make many guarantees, but I do guarantee that.
That being said, if you have a few niche ideas and want to know which one is the best to go with, checking out the affiliate programs can definitely help you make a final decision. So, even though you don’t need this chapter right now, some people will find it useful. Also, I do want to show everyone
the basics of how we plan to make money from our website so you don’t have to wait to chapter 13 to finally get it.
To find affiliate programs is very simple. Go to Google and type “my niche”
+ “affiliate program”. You can also do the same with related products and services, like “product + affiliate program”.
You don’t have to sign up anything for the time being, so just save the URLs of any programs you think sound interesting. We’re just browsing right now because we don’t have a website yet, and most programs require that you have
at least a website to sign up. Oh, and FYI, the vast majority of affiliate programs should be free to join.
Now that you found some, how do you know which ones are good? In this chapter I’m going to cover some of the main things I consider when choosing an affiliate program to monetize my website with.
Commissions + Co**ok**ies
This one is pretty simple. High commissions = more money for you. Physical products may start in the 3%-5% range, but go up as high as 20% in some cases. Digital downloads like ebooks or membership sites may pay
up to 75%. Some recurring fee websites will even pay you 100% of the first month membership, but of course you don’t get paid any recurring commissions.
Recurring commissions are something to really snoop around for. Memberships, or recurring orders that pay you every time the customer pays are sahweet.
I would take a 1% lifetime recurring commission over a 10% one-time commission any day. That’s just me though. Some folks prefer big payouts and they just focus on making more of those.
Along with commissions is something called “cookie length”. That’s how long your affiliate cookie lasts. The “cookie” is the code generated by your affiliate link that tracks how many sales you are making. It stays in the person’s browser even after they click your link, leave your website, and go to the vendors website.
Cookie length varies from 24 hours to lifetime! There just can’t be a wider difference than that. Standard is about 30 to 90 days, and longer is better. That means if someone clicks you link and goes to the vendor website,
then leaves, you can still get credit for anything they buy in the next 30 days, as long as they don’t click someone else’s link in the meantime.
A lifetime cookie means that the person who clicked your link can come back and buy something from that website at any time (no limit), and you still
High Tick**et It**ems
This is basically marketing slang for expensive stuff. Ten percent of $1000 is $100 per sale and those types of commissions can add up pretty quickly.
If you make a hundred bucks per sale and just one sale each day, that’s $36,500 per year in income – wowzers! You’ll see a lot of buzz from the gurus about this, and a lot of the time that’s how they con newbies into reselling their expensive private coaching courses.
“Joe made $2000 in his first twenty four hours online!”
What they don’t tell you is that Joe sold a $5,000 marketing package to a granny who spent her entire retirement on a promise that she was almost guaranteed
to make money.
Still, I can’t deny that selling one item for $500 is easier than selling five hundred items for $1. I sold a homebrew sculpture for a couple grand one time and made
a few hundred dollars from that one sale. I was pretty happy with myself that day.
There are high ticket items in every niche if you just look. They might not be immediately obvious, but if you can draw lines between things, you can get creative.
If your niche is beginners cooking tips, there’s no reason you can’t review some high end knives. If you are doing something about arts & crafts for kids, including some promos for stuff like backyard swing sets or club houses would be alright as long as you draw connection that the kids will be helping with
this “big art project”.
If you the swing set you promote costs a grand, and you make a five percent commission, you only have to convince one person each day (out of six billion people in the world) that they need a swing set for their kids, and you can make an extra $1500 per month.
Ac**tiv**e Affilia**te Ma**nagers
When comparing affiliate programs, you can even see if an affiliate manager
is included. For a newbie, this might be a bit daunting – to actually have someone there watching your site or checking up on how you’re doing, but it’s not
a big deal.
In the beginning, I was super stressed to have an affiliate manager because
i thought they would hate my site and kick me out of the program! (Just so you know, that’s not going to happen)
Actually, the managers I’ve met so far are all pretty cool. Some will check up on your site from time to time if you are generating a lot of traffic and sales, but
if you have got a bare bones website they’ll pretty much leave you alone unless you ask for help.
This is great if you have questions about how to use their link tracking system or want to know about the products you are promoting. Eventually, if you start doing well you can even negotiate deals for higher payments.
Having an affiliate manager you can reach out to is awesome compared to sending questions to an empty inbox, which happens a lot.
Shoot them an email with some basic questions just to see if anyone’s alive
over there. If you don’t want to do that, just check out their affiliate signup page.
Are there broken images and dead links? Is there no information about commission percentages or clear instructions on how to sign up? This might be a B-Level program you’re looking at. Double check – send them an email to make sure the affiliate program is still active, because sometimes they discontinue them for whatever reason.
If they offer training, bonuses, or even stats on what their top affiliates are earning it means that they are probably actively involved and interested in seeing you perform well.
In addition to seeing what your future affiliate manager is up to, you can also see if they offer other things like banners, tracking links, and other marketing material. I have seen some programs that actually provide a list of high traffic keywords to their affiliates, and specialized (or customizable) landing pages.
Product + Website Quality
Don’t forget to check out the website and the stuff they are selling. 50% c ommissions on some trashy RC-cars with bad reviews on Amazon should not be a priority. Compared to 15% on a similar product with good reviews, a nicely designed site, and other perks for the customer like free shipping? I’d pick
the latter any day.
Different products will have different ways of being sold. Some physical products may be listed with images, info, and customer reviews. Digital products may have a single sales page. Visualize what the purchase process will be like people you send to this website.
Get inside your potential customer’s head. Remember, you can have an awesome website, but you still have to send them to the vendor! Sometimes, even if you have poorly designed site and mediocre content, just getting people to click over to a fantastic sales page is all you need to do to close the deal.
After all, you are not selling yourself or your business. You are selling stuff from other people, and that’s ultimately what’s going to matter most to the people spending money.
Find Related Products
Take some time to browse around for related products in related niches. Don’t bite off more than you can chew by broadening your niche too much, but it’s nice to see what’s out there.
For example, if you choose Hawaiian honeymoons as your niche, you can also look into things like diamond ring affiliate programs, hotel referral programs, plane travel affiliate programs, or even stuff related to wedding gift ideas. I mean, if you knew your friend was getting married and going to Hawaii for his honeymoon, couldn’t you get him and his wife something related to that? Silverware sucks. How about sky diving lessons off a volcano?!!
General Product Research
It’s actually pretty simple – just find products that you personally like, or that you think are selling well. You can look at other websites’ Top 10 lists, or on Amazon Top Sellers. Check the news for hot items, and see which ones might be able
to fit in your niche.
Once you find a product you are interested in promoting, search for an affiliate program that will allow you to promote it. Some products will only be sold
by one vendor, and it’s either “Yes” or “No” whether they have an available affiliate program. Other products will be sold by multiple vendors, and then you just have to choose which website/company you want to work with.
It’s OK to sign up to more than one affiliate program and promote competing companies side by side. You can compare prices, shipping rates, and customer service ratings if you want.
Personally, I find it easier to start off promoting just a few core products and focusing on that versus trying to re-create an ecommerce style website where everything is available on your site. However, I’ve seen people succeed with the second method too, just pumping out reviews of tons of items related
to their niche.
Cha**pt**er 4 Summa**ry + Tasks
The main action we needed to take for this chapter was to conduct some research and takes some notes. We are just looking to see what’s out there to help us make a better decision on which niche to choose.
If you didn’t find anything, don’t get discouraged! I would rather see you choose a topic you are interested in than something just because you think it can make more money. To be honest, if you are a newbie, you might not be a very good judge of which niche has potential and which doesn’t!
If you are still thinking, “I don’t care what the niche is as long as it makes money”, then you can spend more time researching affiliate programs and find one that looks attractive to you. If you do that, keep my advice from before in mind:
A product is not a niche. I will also add that a brand is not a niche either. If you
do choose a niche based on the affiliate program, re-read chapter 3 and make sure you have a group of people in mind you want to target.
We will discuss more about how to monetize your website in Chapter 13.
Tasks For This Chapter
1. Find 3 potential affiliate programs based on your niche
2. Find how how much they pay, and what the cookie length is
3. Write down this information in a text file on your computer or phone, along with some initial impressions about their program, website, and products
4. Think about whether or not these observations affects your choice of niche
This book is the introductory version of Money Blog: Learn How To Earn Significant Income Online With a Simple WordPress Blog. It contains the full text from the first four chapters of Money Blog, including a full overview of what type of online business you'll be building, and some frequently asked question about internet marketing, affiliate marketing, and online business. Chapters 3 and 4 will discuss choosing a topic for your website, as well as how to find companies that will pay you to promote their products. This is just the beginning though, and the full version of Money Blog contains over 240 pages of instructions on how to set up your website, how to write content that ranks in Google, several monetization strategies, example websites, and personal pitfalls that have damaged past businesses. If you're looking for an introduction to online business, namely affiliate marketing, you can't beat An Introduction To Money Blog. After all, it's free!