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Advanced Guide to Digital Marketing

CONTENT

Introduction

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h3<>{color:#4f81bd;}. Chapter 1: How to construct a keyword strategy

Chapter 2: How to optimize your website for its visibility

Chapter 3: How to create a Blog and marketing offers

Chapter 4: How to promote content through Social media

Chapter 5: How to convert website Traffic into leads

Chapter 6: How to nurture leads with targeted messages

Chapter 7: How to optimize your marketing for Mobile

Chapter 8: How to analyze and Refine strategies

Conclusion

Introduction

The moment you think about marketing these days the first thing that pops up in your mind is to go online. Why is there a heck about marketing your business online? Why is it so drastically in the air? Is it just a craze or something really meaningful? What is it all about? A lot of questions like this crop up in your mind when we talk about digital marketing.

 

 

Whether you are a student who wants to learn the basics of digital marketing, a working professional who wants to re-acquaint yourself with the basics or a business owner who is just getting started with digital marketing, this E-Book will be your step by step guide to set up and implement a successful internet marketing strategy.

 

This E-Book will guide you through the essentials of digital marketing starting from setting up a keyword strategy for analyzing & refining your strategies and further. It will help you effectively market your business online whether you are a doctor, a tailor, a property broker or a marketing agency.

CHAPTER 1[]

How To Construct A Keyword Strategy?

What is a Keyword?

 

A keyword in digital marketing is defined as a word or phrase used by a person to gather information on a topic online. Usually people enter the keywords in search engines like Google, Bing or social media sites like Twitter, Facebook, LinkedIn and so on to hatch the information they are looking for.

 

h2<>{color:#4f81bd;}.

Why do you need to create a keyword strategy?

 

Day by day, the number of people finding businesses online through keyword search is increasing. This is a good signal for marketers who want to extend their business and increase their reach. They can optimize their website and social media profiles around the keywords that are related to their business and are most frequently used by the people to get the required information. Now, when the people will search for information using these keywords, their chances of getting found go higher which eventually brings more and better quality traffic to your website.

 

Marketers need to make sure that the right people are finding them and they are not wasting money on useless clicks. This section of the eBook deals with keyword research and you will learn how to figure out which keyword will maximize your potential to bring relevant traffic from search engines. Keyword research is an ongoing process that gives you insights on product demands and industry trends. You can grow your organic traffic and can prevent spending money on pay-per-click campaigns through comprehensive keyword research.

 

How to construct a keyword strategy?

 

Now, the idea is how to construct a keyword strategy. Let me present you with some tips on creating the ultimate keyword strategy.

 

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p<>{color:#000;}. Create a short list of 4-5 keywords relevant to your business

Obviously, you cannot use your brand name as your keyword if you own a small or medium sized business. So you will need to make a list of keywords that are related to the product and services you are offering. While doing so think as if you are the consumer who needs certain product and is looking for the information.

 

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p<>{color:#000;}. Build keywords based on relevance and intricacy

Avoid using words or phrases in your keyword that are very competitive as that will make it harder to rank well in search engine results. Rather use keywords that are less competitive and more distinctively related to your business. The competitiveness of a keyword increases with the increase in volume of searches on that keyword. As far as determining the competitiveness of a specific keyword is concerned, you have a number of tools at your disposal such as the Google keyword tool and others.

CHAPTER-2[]

How To Optimize Your Website For Its Visibility

Two things that need to be considered while deciding about keyword, is its relevance and search engine results that it gives. Keeping both in mind, you need to make a balance between the two. Suppose your keyword is very relevant to your business, but people are using some other word to find the information, it will not give you the desired results. Similarly, if your keywords are giving you good results on search engine pages, but are not relevant to your business then that is a waste of clicks and money because visitors are not going to find anything that they thought will be there and will finally leave your website.

 

Design and optimize your website in accordance with your keyword

 

It is not that you have chosen the keywords so you need to fit in them into your website. However, you need to optimize your website to use the mentions of your keywords in requisite places. Let’s take the images on your website as an example, they should include ALT text that reveals your keyword strategy.

 

Now when you have some relevant keywords in your bank, you would certainly want to increase your visibility for those keywords on the search engine ranking pages. The digital marketing tactics that you make use of, to do so is SEO i.e. search engine optimization.

 

 

For your business to be found by the consumers through search engines, you should set a goal to be on the first page or in the first few result pages. Things have become quite easier now than a couple of years ago and the entire credit goes to social media . A Google+ business account that you have created is quite helpful in your SEO efforts, for instance. This is why you are asked to optimize all your social media profiles so as to include updates with major industry keywords.

 

As per Google you should target the audience while designing the website and not the search engines. Besides, the new panda and penguin updates have made it clearer than ever. Keeping this in mind, let’s go ahead and know more about SEO in order to optimize your site.

 

 

What is search engine Optimization (SEO)

Search Engine Optimization refers to the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo, Bing, etc.).

 

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p<>{color:#000;}. Categories of Search Engine Optimization

 

There are two categories of SEO

 

 

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p<>{color:#000;}. On-Page SEO

On-Page SEO simply refers to the text and content on your website pages. Despite of the fact that on-page SEO is responsible for only about 25% of your website ranking in the search engine results, it’s worth tackling as can be improved quickly.

 

#
p<>{color:#000;}. Off-Page SEO

Off-page SEO refers to optimization strategies outside of your website design such as link building with authoritative sites through relevant content. You need to spend some time to improve in off page SEO.

 

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p<>{color:#000;}. Basic Components of On-Page SEO

 

#
p<>{color:#000;}. Page Title

Page titles are the text at the top of the browser window in a web page. They act as the title of the page, which is presented in search engine. You can find and edit page title in your website’s HTML. The text surrounded by the tag is your page’s title. Here are some rules to have some very effective page titles. </p> <p>*<br /> p<>{color:#000;}. Include Keywords</p> <p>*<br /> p<>{color:#000;}. Keep it precise. Unnecessarily longer page title will not be seen in your web browser or in Google search results. Too long page title tends to adulterate the significance of keyword mentioned. </p> <p>*<br /> p<>{color:#000;}. Try placing keywords close to the beginning of the title starting from the left. </p> <p>*<br /> p<>{color:#000;}. Do not include too much of numbers and characters in it. Make it readable and easily memorable for the audience. </p> <p>*<br /> p<>{color:#000;}. Include the name of your company at the end of the page title. </p> <p>*<br /> p<>{color:#000;}. Use different page titles for each page. This is how you can utilize all your relevant keywords in driving more and qualified traffic to your website. </p> <p style="color:#000;padding-left:3em;text-align:justify;"> </p> <p>#<br /> p<>{color:#000;}. <strong>Meta Description and Meta Data</strong></p> <p style="color:#000;text-align:justify;">When you put in a keyword to search for the information, the text that you see as the description of the site is called Meta Data. It’s good to include keywords in the meta data as they attract the searcher’s attention and indicates if the search result is related to the query of the visitor. </p> <p style="color:#000;text-align:justify;"> </p> <p style="color:#000;text-align:justify;"> </p> <p>***</p> <p style="color:#000;text-align:justify;">Visit: http://www.Shakespir.com/books/view/704656 to purchase this book to continue reading. Show the author you appreciate their work!</p> <hr class="mb-80 mb-xs-50" /> <div class="row"> <div class="col-sm-6"> <div class="section-text mb-70 mb-xs-40"> <h2 class="section-title align-left font-alt mb-40 mb-xs-20">Advanced Guide to Digital Marketing</h2> <p>Whether you are a student who wants to learn the basics of digital marketing, a working professional who wants to re-acquaint yourself with the basics or a business owner who is just getting started with digital marketing, this eBook will be your step by step guide to setup and implement a successful internet marketing strategy. This eBook will guide you through the essentials of digital marketing starting from setting up a keyword strategy for analyzing & refining your strategies and further. 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