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A Definitive Guide to A/B Testing: Practical Lessons for Online Product Managers


A Definitive Guide to A/B Testing: Practical Lessons for Online Product Managers

A/B testing is one of the most powerful methodologies adopted by hundreds of product organizations across the world as a trusted way to improve their online platforms. This book is a step-by-step handholding tool for Product Managers to conduct A/B tests effectively. Not only does it outlines how to conduct A/B tests but also 15 most common yet crucial pitfalls which one cannot overlook! Complete with case studies and real-life examples, this is easy to understand and practical guide for all Product Managers.

  • ISBN: 9780463215982
  • Author: Divakar Gupta
  • Published: 2018-10-19 18:35:13
  • Words: 6153
A Definitive Guide to A/B Testing: Practical Lessons for Online Product Managers A Definitive Guide to A/B Testing: Practical Lessons for Online Product Managers